group assignment subject introduction of management

Coca-Cola is the world''''s largest beverage company with more than 500 well-known brands.. The $46 million deal of Coca Cola Amatil, the -exclusive distributor of Coca-Cola in the Pacific

FPT UNIVERSITY CLASS :MC1701

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GROUP ASSIGNMENT

SUBJECT: INTRODUCTION OF MANAGEMENT

INSTRUCTORS: NGUY N MINH NG C QUỄ Ọ ỲNH

GROUP MEMBERS

GROUP REPORT STRUCTURE Table of Contents

I.Executive summary 3

II.Introduction 3

III.Company overview 4

IV.PLANNING 4

V.Organizing 6

VI LEADING 9

VII.Controlling 11

VIII.Management issues 15

IX.Recommendation (s) 16

X Summary 16

XI.Reference list 17

BODY

I.Executive summary

In the modern period of the twenty first century, Countries attempting to integrate face a wide range of -opportunities and problems since the globe is evolving more quickly than it did a century ago due to the fact that it has grown to be a significant part of the global economy In such a scenario, the rise of multinational corporations like Coca-Cola has opened up several opportunities for developing nations to increase their production levels and compete with the superpowers Since it was founded more than a century ago, Coca-Cola has been gradually expressing itself by extending its operations over the globe Coca-Cola is progressively becoming the most well-known beverage brand in the world thanks to efforts and efficient administration

II.Introduction

Coca-Cola is the world's largest beverage company with more than 500 well-known brands Coca-Cola's main business products are beverages and soft drinks such as: carbonated soft drinks, low-sugar soft drinks, mineral water, tea, etc Coca-Cola intends to enter the market beer Coca-Cola is collaborating with Casella Group (Australia) to launch a new line of bottled beer The $46 million deal of Coca Cola Amatil, the -exclusive distributor of Coca-Cola in the Pacific region, was signed in the form of a loan to Australia Beer Company, a joint venture between Coca-Cola Amatil with Casella The objective of this joint venture is to produce and distribute premium bottled beer products through the existing channels of Coca-Cola It is expected that once officially established, they will be able to capture 15% of the bottled beer market in Australia

The Coca Cola brand is a global brand that serves customers almost everywhere In 2015, A huge

-$44.294 billion in sales was achieved by Coca-Cola ,Coca Cola's net income was $7,351 Billion dollars , -the company employs over 123,200 people (Coca-colacompany.com, 2015)

III.Company overview

Company overview

Since its establishment and headquarters in Atlanta, Georgia, Coca-Cola Group is now operating in over

200 countries around the world The Coca-Cola brand has always been the top-selling soft drink brand, and everyone in the world loves Coca-Cola or one of its other enticing drinks Today, Coca-Cola Corporation has succeeded in expanding the market with many different types of drinks, initially carbonated water, and then fruit juice, sports energy drink, mineral water, tea and a few others

Coca-Cola accounts for 3.1% of total beverage production worldwide Among 33 famous non alcoholic -beverage brands in the world, Coca-Cola owns up to 15 brands Every day Coca Cola sells more than 1 -billion drinks, every second more than 10,000 people use Coca-Cola products The average American drinks Coca-Cola products once every four days Coca Cola is now present in all continents of the world -and can be recognized by the majority of the world's population

Coca-Cola operates in 5 territories: North America, Latin America, Europe, Asia, Middle East and Africa

In Asia, the company operates in 6 regions: China, India, Japan , Philippines, South Pacific and Korea (Australia, Indonesia, Korea and NewZealand), West and Southeast Asia (SEWA)

Product/Service overview

In addition to sparkling soft drinks, water, sports drinks, juice, dairy products, plant-based drinks, tea, and coffee, The Coca-Cola Company manufactures and markets beverage concentrates, syrups, and finished beverages

Our network of independent bottling partners and consolidated bottling and distribution operations distribute our branded beverage products throughout more than 200 countries and territories Finished branded beverages are manufactured, packaged, merchandised, and distributed by our customers and vending partners through our distribution and bottling operations

In Vietnam, Coca-Cola Company has been operating in production and business for over 10 years with Famous items such as: Coca-Cola, Fanta, Sprite, Orange juice, Splash, Joy bottled water, Samurai energy drink, Schweppes, beverage powder, Samurai, Sunfill powder with Orange, tree, strawberry flavor Not long after that, in 1994, Coca-Cola officially entered the Vietnamese market

Industry overview

Nowaday, Coca Cola Company has been in bussiness for 125 years , employs 139,600 people , and sells 1.6 billion beverages each day in more than 200 countries Coca Cola company looks to the future as a challenge and constantly seeks new markets and ways of increasing its market share in areas where it currently has a strong presence

IV.PLANNING

Coca-Cola's Vision

Serve as the foundation for our roadmaps and guide every part of our business by articulating what we need to accomplish to maintain quality and long-term growth: People Create the ideal working environment where people can be inspired Profile Bring a premium beverage brand profile to the world that forecasts and satisfies people's wants and requirements Partners Work together to produce long-term mutually beneficial value by building a drinking water supply network for customers and suppliers

Planet Build support sustainable communities to be a responsible citizen who makes a difference Maximize revenues for shareholders while prioritizing responsibility Productivity Being a lean, fast-growing, and efficient organization

Coca-Cola's strategic goals

CocaCola applies revenue growth strategies that are planned throughout the business but also customized to the diversity of each market At the same time, the company always encourages its employees to successfully complete the assigned tasks In emerging markets, CocaCola is mainly focused on increasing volume, maintaining its beverage at acceptable prices, and strengthening its foundation for future success

SWOT

The influence of the external environment

New entry

For the current beverage industry, the entry of businesses faces a huge barrier against the dominance of Coca-Cola and Pepsi These two businesses have agreed to an exclusive contract in a certain geographical area in perpetuity These agreements prohibit new competing brands from using similar products Besides, the coverage of these two businesses is very high, which has created the image and loyalty of customers

Substitute products

The growing substitution of substitute products is a concern for beverage businesses Currently, alternative products can be mentioned such as: lemonade, fruit juice, milk tea

Buyer's bargaining power

Since there are many different competitors in the beverage industry, purchasing power is in the hands

of buyers The only method to dominate the buying behavior of consumers is through advertising and marketing

Negotiation from suppliers

The input materials of beverage businesses are mainly common goods such as water, sugar, packaging for products such as glass bottles, cans (aluminum, etc.) or tin)… These are not special materials Therefore, the bargaining power of suppliers is not high However, choosing a supplier for long-term cooperation will help businesses operate more stably

Competition among competitors in the industry

Currently, with a large scale of operations, and attractive strategies, Pepsi is the biggest competitor of CocaCola Besides, when entering certain countries, Coca Cola also has to deal with domestic -enterprises For example, in Vietnam there is Tan Hiep Phat, in China there is Hangzhou Wahaha Group

Influence from the internal environment

Cola is the largest beverage company with more than 450 luxury brands On a global scale, Coca-Cola is the world's number one supplier of drinking water, juices and other juice-based beverages ready-to-drink coffee Coca-Cola is considered a symbol that brings refreshment to everyone The familiar and striking shape of the cocacola bottle as well as the distinctiveness of the brand has become a part of consumers' lives Carbonated drinks have always been a part of American style for more than 100 years

and still retain the position of the most refreshing drink Coca-Cola is a solid brand recognized worldwide

SWOT analysis

Coca-Cola is a

long-standing, prestigious

and famous brand

worldwide, with a

strong market share and

foothold in the market

The company's products

are diverse, quality,

reasonable prices,

attractive packaging

Products associated

with youthful style,

through - are products

for young people

Stable raw materials,

guaranteed

Scientific and flexible

production process,

technical technologies

Economic growth

is stable, people's incomes almost steadily increase, especially in key markets of Coca-Cola

High demand for carbonated drinks Increased population

Customers are increasingly demanding on product design and quality

Competitive pressure from competitors: The biggest competitor – Pepsi is having many aggressive advertising campaigns, attracting customers At the same time, domestic enterprises also offer many attractive promotion policies…

The population in key markets is aging

Advertising costs are huge The product is rated as not beneficial to the user's health

V.Organizing

The organizational structure of the company COCA COLA

Model

In a functional form, Muhtar Kent serves as the chairman and CEO of a group of people who manage the corporation's many departments Herbert A Allen, Ronald W Allen, and Ana Botin are members of the board Bufett, Howrad G Mr Richart Dayley Diller, Barry Sheila D Gayle Greenberg, Evan G

Robert A Kotick aka Alesix M Herman Sam Nunn, James D Robinson III, Donald F McHenry, Maria Elena Lagomansino, and Peter V Ueberroth Wallenberg, Jacob then the previously mentioned departments come next

Advantages

Use professionals to address challenging issues As a result, the work direction is more specialized, more scientifically sound, but also simpler, for those who have thoroughly studied every part of the task Focusing human resources on high-intensity activities: In the direct structure model, the leader is required to have comprehensive knowledge of many different topics, but according to the function, specialists only concentrate on areas where they are deeply specialized My profession This methodology appears more appealing and works better to promote the expertise of specialists and promptly resolve business difficulties

Simplify training

• Many leadership weaknesses

• There will be a lack of coordination between functional departments

• Dispersion of responsibilities

• Weakening of individual dynamism

Geography : The Group operates on different continents, performing the same tasks in different geographical areas as described above

Divided into 5 regions according to geography: region of North America Area of Latin America Europe, the Asia that borders Europe, and Asia's Middle East Asia China India Sewa Indochina Cambodia and Vietnam India Western Asia Srilanka Malaysia and Singapore Malaysia Bruei Japan Philippines Pacific Ocean and Korea Africa Regions Geographical regions are used to better define regions regionally and worldwide

Therefore, not all branches are under the control of the parent corporation in Atlanta, which also directly oversees a number of specialized bottling firms in addition to its five regional subsidiaries

How to organize by Function:

• Finance-Accounting Department (Finace- Acoutant)

• Production department (Products)

• Marketing Department

• Sales Department (Sales)

• Human Resources Department (HR)

• Information technology (IT) department

Advantages of Coca Cola Company in Vietnam

• To make the best management choices, administrators may more easily monitor and control more carefully

• Departments are able to concentrate on their areas of expertise due to the high degree of specialization

• Make it possible for the department to hire workers who have the necessary competencies for the functional department

• Administrators can communicate their information, choices, and plans to all levels more efficiently and precisely when their management horizon is small Additionally, choices are made faster when managers give their staff more autonomy

• The management plan is highly specialized and makes use of all of the company's resources Businesses can concentrate more on issues affecting the neighborhood economy

• For instance, it is better for programs to advertise products in areas with diverse cultures and steer clear of subjects that are sensitive or offensive to some cultures

• A better grasp of what the consumer wants or needs, making it simpler to attract more new customers and cultivate potential ones

• Superior reasoning improves the administration's professionalism

Defect:

• The expense of administration rises as the number of administrative levels rises

• The superiors will heavily interfer with the work of the subordinates because they must pass through higher management levels The company would lack consistency in strategy and operational procedure due to the division of several management layers

• We need more individuals with general management skills

• Encourage duplication within the company

• Inefficient in large organizations, particularly international ones like Coca-Cola The management will get more dispersed as the scale grows, focusing more on the consumer target group

VI LEADING

In addition, Coca-management Cola's adheres to a democratic and laissez-faire style of governance, which is essential given the nature of the company's operations, which significantly depend on translating macro level vision and mission into micro level execution.-

-The General Manager is often at the top of the regional organizational structure and reports to the country head Other management subordinates of these general managers, like the ones cited in this article, have discussed how the company employs behavioral leadership, which is centered on responding to the particulars of each scenario at the micro level

These managers' managerial approaches likewise adhere to the incentiv Coca Cola highlights the -significance of transformative leadership at the both the Global and Local levels, despite the fact that the firm is structured around geographical areas and then the many divisions within each region

In other words, as long as they adhere to the global standards and global culture that permeate the business, local managers, department heads, and Country Heads in the many markets in which the company operates are free to choose the best tactics for their regions The distinguishing characteristic

of the Glocal method, as mentioned in the thesis, is decentralization and centralization

e-based method for achieving peak sales performance from the salespeople In this approach, the salespeople are given monetary and non-monetary incentives to encourage them and help them reach

or even surpass their sales goals

Non-monetary incentives include gift cards for vacations, travel, and discounted holiday packages for the employee and his or her immediate family, whereas monetary incentives include wage increases, bonuses, and commissions depending on sales made

Demonstrate a development mindset and the growth behaviors in your actions

Have faith in your never-ending ability for improvement and never stop learning (Curious) Make it occur (Empowered) Embrace, respect, and trust one another (Inclusive) Concentrate on progress and have faith that iteration can lead to better results (Agile) Spend some time considering how you may improve as a leader Be receptive to criticism, pay attention, reflect, and take action Accept disagreement without taking offense Be more demanding of yourself

Create a safe and trusting environment

Be optimistic about everyone's intentions Make an environment where being flawed is acceptable Being personable and empathic is important; remember the impact of your comments Encourage others to take calculated chances and support them if they do not succeed Encourage learning so that the following time will be better

Go for the best result rather than the most convenient one

Exercise bravery Make the difficult choices necessary for sustained, long-term growth Speak up and aid the company in making wise decisions Use your energy to create forward-moving momentum Don't let bureaucracy, failure, or bottlenecks hold you back Encourage swift decision-making by others SET THE DATE

Create a captivating vision and have huge dreams

Create a big picture and have high standards Consider both the present and the future at once Create the destination of the future with an ambitious plan to get there Actively convey the goal and expectations to ensure clarity and understanding Make complexity simpler for your team Hold yourself responsible for sharing both positive and negative feedback When something isn't working, actively change course

Bring outsiders in, borrow freely, and reapply

By keeping up with current events and trends, you can bring the outside in Don't recreate the wheel; rather, take outstanding concepts from anyplace and improve them Share ideas, answers, and results frequently to avoid duplication of effort and to benefit from one another Don't let organizational structures and job roles get in the way of your achievement

Contradict and Commit

Keep your ego outside Encourage others to share their opinions by having the guts to do so For the purpose of reaching more informed decisions, make sure that all relevant information is presented Once a course of action has been chosen, stay committed to it and assist the team in moving quickly forward; emphasize progress

Foster and expand talent

Build diverse teams for the present and the future; employ people who are better than you - people who push you and fill in the team's gaps and strengths Work diligently to identify the requirements for team growth Spend your time and energy encouraging others to succeed and giving them the tools they need

to do so

Act as a coach and a connection

Less talking and more listening Asking questions helps those who are having trouble succeed by increasing awareness and accountability Aid folks in enhancing their advantages Be a sponsor or a mentor Work together, make connections, and exchange information To deliver solutions over a network, consider going beyond traditional teams

Make your passion contagious