Professional communication (truyền thông chuyên nghiệp)

Ngôn ngữ Anh học phần Professional communication (truyền thông chuyên nghiệp) tất cả các đề mục bạn có thể tìm thấy ở đây. Chúc bạn thành công.

What is the main purpose of the media?

A To make people angryB To design advertisementsC To post on social mediaD To convey informationGiải thích kết quả :

Sai Đáp án đúng là: To convey informationTham khảo: Unit 1

A dialogue is a … exchange between two or more people.

A verbalB non-verbalC writtenD visual

Giải thích kết quả :

Sai Đáp án đúng là: verbalTham khảo: Unit 1

C the ability to install a satellite dish in a rural environment

D the ability to watch both cable and broadcast television channels

Giải thích kết quả :

Đúng Đáp án đúng là: NewspaperTham khảo: Unit 1

The definition of convergence in media:

A The gap in Internet usage between rich and poor, Anglos and minorities.B The integration of mass media, computers, and telecommunications.

C Interactive communication uses feedback to modify a message as it is presented.D The legal right to control intellectual property.

B The means of communication used to reach the general publicC The means of communication used to reach a specific audienceD Advertising campaigns

A Interactivity

B Copyright ownershipC Accessibility

D Independent contractGiải thích kết quả :

Đáp án đúng là: InteractivityTham khảo: Unit 1

Which of these is an example of mass media?

A LaptopB TelevisionC InternetD Facebook

Giải thích kết quả :

Đáp án đúng là: Television

Tham khảo: Unit 1

D Video

Giải thích kết quả :

Đáp án đúng là: FeedbackTham khảo: Unit 1

… is a term usually associated with interactive media technology, such as theInternet and video games.

A Technical communicationB Old media

C Analog mediaD New mediaGiải thích kết quả :

Đáp án đúng là: New mediaTham khảo: Unit 1

What is the correct definition of media convergence?

A The separation of different forms of media into distinct platformsB The decline of social media and streaming services

C The process of replacing traditional media with digital media

D The integration of mass media, computers, and telecommunicationsGiải thích kết quả :

Đáp án đúng là: The integration of mass media, computers, andtelecommunications

Tham khảo: Mục 2.1 Media convergence - Unit 2

Sai Đáp án đúng là: Media violenceTham khảo: Mục 2.3 Social Issues

How can personal branding on social media impact someone's life?

A It can lead to a decrease in job opportunities.B It can help in career advancement and networking.

C It can lead to increased authenticity and genuine connections.D It has no impact on personal or professional life.

Giải thích kết quả :

Sai Đáp án đúng là: It can help in career advancement and networking.Tham khảo: Mục 2.1.2 Changing in media and lifestyles

Câu 4:

What does media convergence refer to?

A The integration of various media forms into a single platformB The decline of social media

C The separation of different forms of media into distinct platformsD The elimination of digital news platforms

Giải thích kết quả :

Sai Đáp án đúng là: The integration of various media forms into a single platformTham khảo: Mục 2.1 Media convergence - Unit 2

What are some examples of media convergence?

A Social media, streaming services, and digital news platformsB Traditional newspapers, radio broadcasting, and physical booksC Streaming services, digital news platforms, and radio broadcastingD Physical books, social media, and streaming services

Giải thích kết quả :

Sai Đáp án đúng là: Social media, streaming services, and digital news platformsTham khảo: Mục 2.1 Media convergence - Unit 2

What is involved in the process of content development for traditional media?

A Promoting content through digital advertisingB Researching, writing, and editing informationC Creating user-generated content

D Sharing content on social media platformsGiải thích kết quả :

Đúng Đáp án đúng là: Researching, writing, and editing information

Tham khảo: Mục 3.1 Content development for traditional media – Unit 3

Đúng Đáp án đúng là: Gutenberg's printing pressTham khảo: Mục 3.1.1 Newspaper – Magazine – Unit 3

What were the two types of primitive television systems that evolved from thecathode ray tube and scanning disk?

A Cable systems and satellite systems

B Black-and-white systems and color systemsC Analog systems and digital systems

D Mechanical systems and electronic systemsGiải thích kết quả :

Sai Đáp án đúng là: Mechanical systems and electronic systemsTham khảo: 3.1.3 Television – Unit 3

What is the primary difference between traditional media and online platforms?

A Online platforms offer more interactive content

B Traditional media has been established for many years

C Online platforms are exclusively digital

D Traditional media relies on user-generated contentGiải thích kết quả :

Đúng Đáp án đúng là: Traditional media has been established for many years

Sai Đáp án đúng là: Increased literacy rates

Tham khảo: Mục 3.1.1 Newspaper – Magazine – Unit 3

What is one potential solution to address the issue of media violence on new mediaplatforms?

A Limiting access to new media platforms.

B Increasing government control and censorship of online content.C Promoting user responsibility and digital citizenship.

D Eliminating all forms of entertainment media.Giải thích kết quả :

Sai Đáp án đúng là: Promoting user responsibility and digital citizenship.Tham khảo: Conclusion - Unit 2

Câu 2:

What are the functions of new media platforms?

A Politics, economics, and social justice

B Surveillance, values transmission, and entertainmentC Advertising, marketing, and sales

D Education, healthcare, and transportationGiải thích kết quả :

Đúng Đáp án đúng là: Surveillance, values transmission, and entertainmentTham khảo: Mục 2.2 New Media platforms’ Functions

What is one of the functions served by new media platforms?

A Minimizing the digital divide

B Values transmission and socializationC Enhancing offline social interactionsD Promoting traditional media consumptionGiải thích kết quả :

Sai Đáp án đúng là: Values transmission and socializationTham khảo: Conclusion – Unit 2

Which of the following is NOT a characteristic of new media platforms?

A Traditional print newspapers and magazinesB Social media platforms like Facebook and TwitterC Streaming services like Netflix and YouTubeD Digital news platforms like CNN and BBCGiải thích kết quả :

Sai Đáp án đúng là: Traditional print newspapers and magazines

Tham khảo: Mục 2.1.1 What are the new media platforms? – Unit 2

How has social media impacted connectivity?

A It has created a sense of community and belonging.B It has made people more isolated and disconnected.C It has limited interactions to people in close proximity.D It has decreased the importance of personal relationships.Giải thích kết quả :

Sai Đáp án đúng là: It has created a sense of community and belonging.Tham khảo: Mục 2.1.2 Changing in media and lifestyles

What were the two distinct models of early European newspapers?

A English pamphlets and Spanish bulletinsB Dutch corantos and German weekliesC Dutch corantos and German tabloidsD French gazettes and Italian broadsheetsGiải thích kết quả :

Sai Đáp án đúng là: Dutch corantos and German weekliesTham khảo: Mục 3.1.1 Newspaper – Magazine – Unit 3

Which of the following is an example of traditional media?

A Blog postsB YouTube videosC Radio broadcasts

D Social media platforms

Giải thích kết quả :

Sai Đáp án đúng là: Radio broadcasts

Tham khảo: Mục 3.1 Content development for traditional media – Unit 3

When was the first magazine published?

A 19th centuryB 18th centuryC 17th centuryD 16th centuryGiải thích kết quả :

Đúng Đáp án đúng là: 17th century

Tham khảo: Mục 3.1.1 Newspaper – Magazine – Unit 3

Why did FM radio become popular during the late 1960s and 1970s?

A It offered higher fidelity and a less restrictive formatB It was more affordable than AM radio

C It introduced the concept of talk radio

D It focused exclusively on news programmingGiải thích kết quả :

Sai Đáp án đúng là: It offered higher fidelity and a less restrictive formatTham khảo: 3.1.2 Radio – Unit 3

What was radio's significance in the history of communication technologies?

A It paved the way for the internetB It revolutionized the telegraph system

C It was the first wireless mode of communicationD It introduced the concept of mobile phonesGiải thích kết quả :

Đúng Đáp án đúng là: It was the first wireless mode of communicationTham khảo: 3.1.2 Radio – Unit 3

Though nations differ culturally and politically, they are not …

A caredB isolatedC noticedD combined

Giải thích kết quả :

Sai Đáp án đúng là: isolatedTham khảo: Unit 4

What does “Cocacolonization” mean?

A The term highlighting the popularity of Coca-cola

B The globalization of American culture pushed through Coca-ColaC The pride America people have in their famour soft drink

D The similarities Coca-cola has, compared with other soft drink brands in AmericaGiải thích kết quả :

Sai Đáp án đúng là: The globalization of American culture pushed through Cola

Coca-Tham khảo: Unit 4

Globalization is reducing differences that existed between nations regarding time,…, and culture

A genderB ageC spaceD career

Giải thích kết quả :

Đúng Đáp án đúng là: spaceTham khảo: Unit 4

What is the main global impact of the internet?

A It dominates international flows of media.

B It increases economic and social differences between those who surf the internet and those who do not.

C It provides us with consistently trustworthy news.D It connects people and sustains harmony.

D demographicGiải thích kết quả :

Sai Đáp án đúng là: geographicTham khảo: Unit 4

… links nations together based on geographic, cultural, linguistic, and historicalcommonalities.

A HumanizationB PropagandaC GlobalizationD RegionalizationGiải thích kết quả :

Đúng Đáp án đúng là: RegionalizationTham khảo: Unit 4

What is the correct definition of cultural proximity?

A It means international languages can bring people together.

B It highlights the role of geography in leveraging media platforms.        

C It is the preference of audiences for media in their own language and culture.

D It is the preference of audiences for media broadcasted in their hometown.      Giải thích kết quả :

Đúng Đáp án đúng là: It is the preference of audiences for media in their ownlanguage and culture.

Tham khảo: Unit 4

Glocal is the term about … people borrowing or adapting global ideas.

A businessB foreignC local

D internationalGiải thích kết quả :

Sai Đáp án đúng là: localTham khảo: Unit 4

U.S Spanish-speaking audiences often prefer Mexican shows to Hollywood, sinceMexican (or Colombian or Venezuelan) shows feel more familiar to many of them.This fact is an example of:

A Cultural proximityB National productionC Media flow

D RegionalizationGiải thích kết quả :

Sai Đáp án đúng là: Cultural proximityTham khảo: Unit 4

Which media is believed to be the most globalized?

A FilmB MusicC NewsD Radio

Giải thích kết quả :

Đúng Đáp án đúng là: FilmTham khảo: Unit 4

How are the pieces of content in transmedia storytelling related to each other?

A They are independent and unrelated to the main story

B They are subtly linked together without narrative synchronizationC They are overtly linked together without narrative synchronizationD They are linked together and in narrative synchronization

A Statistics are more reliable than stories

B Neurological studies have disproven the power of stories

C Stories engage our brains and trigger various neurotransmittersD Stories are forgettable compared to other types of informationGiải thích kết quả :

Đúng Đáp án đúng là: Stories engage our brains and trigger variousneurotransmitters

Tham khảo: 5.1 The era of Transmedia Storytelling – Mục The power of stories  - Unit

How would you define transmedia storytelling?

A The practice of adapting books into movies and TV shows.B The practice of creating stories for virtual reality platforms.C The practice of designing immersive video games.

D The practice of creating a cohesive story experience across multiple platforms.Giải thích kết quả :

Đúng Đáp án đúng là: The practice of creating a cohesive story experience acrossmultiple platforms.

Tham khảo: 5.1 The era of Transmedia Storytelling - Unit 5

Đúng Đáp án đúng là: Filling oneself up with various experiences and knowledgeTham khảo: Mục Where the ideas come from? - Unit 5

Where do ideas generally come from?

A Consuming and experiencing things we love and have seenB Sitting in front of a computer and researching

C Engaging in daydreaming and walking

D Being curious and knowing oneself and the universeGiải thích kết quả :

Đúng Đáp án đúng là: Consuming and experiencing things we love and have seenTham khảo: Mục Where the ideas come from? - Unit 5

Public relations are known as …

A the intentional influence of attitudes and opinions.B the aggregate view of the general population.

C activities are intended to favorably influence the public.

D the field focusing on establishing and maintaining good relations with the media.Giải thích kết quả :

Sai Đáp án đúng là: activities are intended to favorably influence the public.Tham khảo: Unit 6

The rise of the … was a terrific force, propelling the need for public relationspractitioners.

A industrial ageB information ageC agricultural ageD pre-agricultural ageGiải thích kết quả :

Sai Đáp án đúng là: industrial ageTham khảo: Unit 6

Câu 8:

What is considered as the moral value of Advertising?

A Harmful Products

B Honoring consumer preferencesC Unsolicited messages

D StereotypingGiải thích kết quả :

Đúng Đáp án đúng là: Honoring consumer preferencesTham khảo: Unit 6

Viral marketing is a type of strategy which aims to…

A transmit television programs via coaxial cable or fiber.B keep up with the new media environment.

C stimulate brand-related discussion in order to spread word of the product like a virus to new customers.

D concentrate the marketer’s resources on the most likely prospects.Giải thích kết quả :

Đúng Đáp án đúng là: stimulate brand-related discussion in order to spread wordof the product like a virus to new customers.

Tham khảo: Unit 9

As a public relations practitioner, Ivy Ledbetter Lee believed business had to tell itsstory … in order to win public understanding and support.

A specificallyB dramatically

C honestly, accurately, and openlyD manipulatively

Giải thích kết quả :

Đúng Đáp án đúng là: honestly, accurately, and openlyTham khảo: Unit 6

What does the transmedia audience experience in relation to a thematic narrative?

A Content that is limited to a single sense or medium

B Related content across many mediums within a singular thematic narrativeC Unrelated content from various mediums

D A singular medium with diverse narrativesGiải thích kết quả :

Đúng Đáp án đúng là: Related content across many mediums within a singularthematic narrative

Tham khảo: Mục 5.2.1.Understanding a Transmedia Audience - Unit 5

What does a transmedia production aim to achieve?

A Focus on a single form of media for content delivery.B Restrict the story experience to a single platform.C Engage the audience using various techniques.D Minimize audience interaction and participation.Giải thích kết quả :

Sai Đáp án đúng là: Engage the audience using various techniques.Tham khảo: 5.1 1 What is transmedia storytelling? - Unit 5

What is one benefit of transmedia storytelling for entertainment purposes?

A Lower production costs

B Exclusive focus on traditional media platformsC Limited creative possibilities

D Increased audience engagement and immersionGiải thích kết quả :

Đúng Đáp án đúng là: Increased audience engagement and immersionTham khảo: 5.1.1 What is transmedia storytelling? - Unit 5