Tiếng Anh Chuyên Ngành 3 - Kinh Doanh Quốc Tế. Chhap chapter 8 multinational corporation english for specific purposes.
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Giải-SBT-TACN3 Tiếng Anh Chuyên ngành 3 (Trường Đại học Ngoại thương)
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Trang 2FOREIGN TRADE UNIVERSITY
Vocabulary
1 K Visible trade or merchandise trade is trade in goods
2 H Invisible imports and exports is trade in services
3 L barter or counter-trade is direct exchanges of goods, without the use of money
4 G balance of trade is the difference between what a country receives and pays for
its exports and imports of goods
5 D balance of payments is the difference between what a country’s total earnings
form exports and its total expenditure on imports
6 A autarky is the situation in which a country is completely self-sufficient and has
no foreign trade
7 F surplus is a positive balance of trade or payments
8 B deficit is a negative balance of trade or payments
9 E dumping is selling goods abroad at or below cost price
10 M protectionism is imposing trade barriers in order to restrict imports
11 I tariffs is taxes charged on imports
12 C quotas is quantitative on the import of particular products or commodities.
READING 1:
1 Why do most economists oppose protectionism?
Because they believe in the comparative cost principle, which proposes that allnations will raise their living standards and real income if they specialize in theirhighest relative productive goods
2 Why do most governments impose import tariffs and/or quotas?
Because they want to do these thing:
- Protect their strategic industries;
- Make imports more expensive than home-produced substitutes;
- Protect against dumping;
- Retaliate against restrictions imposed by other countries;
- Protect their “infant industries”
- Know the quantity that will be imported
3 Why were many developing countries for a long time opposed to GATT?Because they wanted to industrialize in order to counteract the inevitable fall incommodity prices
4 Why have many developing countries recently reduced protectionism andincreased their international trade?
Because they have huge debts to pay and are unable to pay the interest, let alone repay
Trang 3the pricipal So when they want to renew or postpone the loans, they have been forced
to increase their international trade and reduce their protectionism
READING COMPREHENSION TASKS 1:
1 What makes a country have a comparative advantage in producting goods andservices?
2 Why the comparative advantage theory is opposed by governments?
3 Which kinds of countries often impose tariffs and quotas?
4 What is the benefit of tariffs over quotas?
5 What is the benefit of quotas over tariffs?
READING COMPREHENSION TASKS 2:
1 Structure of production and export of LDCs is primary commodities likefoodstuffs, fuels and industrial raw materials While the import structures isdominated by the manufactured goods and intermediate inputs such as consumergoods, machinery, transport equipments, chemicals
And the MDCs’ structures is in reverse that imports raw materials and primaryproducts, exports manufactured goods (as China, India) earn more than LDCs
2 Three examples of the current reliance of LDCs on primary products for export arefoodstuffs, fuels and industrial raw materials, for examples coffee from Burundi(90%), copper from Zambia (70%) and cocoa from Ghana (70%)
3 The arguement comes from Orthodox economists, they suggested that trade wasactually carried out at the expense of the LDCs, producing the condition of underdevelopment and poverty
4 The ratio between the unit prices of exports and imports is called the net barter
terms of trade (Tỷ giá trao đổi ròng) Chỉ số giảm means xuất khẩu > nhập khẩu (the
deterioration in this index implies that a given volume of exports is exchanged for asmaller volume of imports)
Trang 41 Barriers because others are theories of international trade
2 Autarky because others are kinds of trade
3 Dumping because others are kinds of balance
4 Merchandise because others are kinds of invisible trade
5 Comparative advantage because others are ways to oppose free trade
6 Taxes Norms because others are trade barriers
7 Barter Tariffs barriers because others are things that relatives to developing
countries
8 Debt Subsidize because others are relatives to developing countries
9 Liberalize Substitute because others are ways for governments to protect their
Free Trade Vs Protectionism
As with other theories, there are opposing views International trade has twocontrasting views regarding the level of control placed on trade: freetrade and protectionism Free trade is the simpler of the two theories: a laissez-faire approach, with no restrictions on trade The main idea is that supply and demandfactors, operating on a global scale, will ensure that production happens efficiently.Therefore, nothing needs to be done to protect or promote trade and growth, becausemarket forces will do so automatically
In contrast, protectionism holds that regulation of international trade is important toensure that markets function properly Advocates of this theory believe that marketinefficiencies may hamper the benefits of international trade and they aim to guide the
Trang 5market accordingly Protectionism exists in many different forms, but the mostcommon are tariffs, subsidies and quotas These strategies attempt to correct anyinefficiency in the international market.
Trang 6UNIT 2: FOREIGN DIRECT INVESTMENT
Vocabulary
1 Foreign Portfolio Investment is the purchase of shares and long-term debtobligations form a foreign country It differs from FDI about controlling rights andownership of corporation, also FDI tranfers technology while FPI is only money
2 The categories are: raw materials, markets, product efficiency, “know-how”…
3 Examples of investment incentives: cash grants, tax credits, accelerateddepreciation, low-interest loans … They are supposed to attract investment
4 No-exclusive distributor is called multiple distributor, which means a sales agentwho represents for more than one manufacturer
5 Royalty payments is the payment made by a foreign manufacturer to a companythat has licensed the manufacturer to produce its products
6 Joint venture is a subsidiary formed by two or more corporations
Reading comprehension tasks
1 Foreign direct investors normally seek to raw materials, markets, productefficiency, and “know-how”
2 An MNC’s first strategic objective is to locate or create markets for its present andfuture products
3 Some financial considerations in making a FDI are interest rates, cash flowprojection, rate of return …
4 The project is viable when reliable access to outside financing is available viable project is the one where expected rate of return is likely to be lower than from acomparable investment in the host country
Non-5 The two kinds of legislation are antitrust legislation and labor laws
6 Because they suffered from long periods of unemployment
7 A corporation will organize its sale by engaging distributors, who receive acommission on products sold
8 A drawback of licensing, as well as of authorizing foreign distribution is that theoriginal manufacturer gives up control over the product If the licensed product lacksquality, the exporter’s reputation suffers
9 The ownership possibility remains is joint venture
Exercises 1:
1 Foreign direct investment, Foreign portfolio investment
2 Cash flow
Trang 73 Non-viable project
4 Investment incentive; support foreign investment
5 distributor; authorized; royalty payments
Exercises 2: There will be two questions: how risky it is to make a FDI and how
much potential revenue it may have?
Advantages and disadvantages of FDI Inflows
Advantages of FDI Inflows
Investment of a foreign company in the American market can provide newtechnologies, capital, products, organizational technologies, management skills andpotential cooperation and business opportunities for local businesses For example,Volkswagen, a European automotive manufacturing company, is building a plant inTennessee Its investment needs local small businesses as suppliers from theconstruction sector during building, from suppliers of equipment and accessories inthe automotive industry and from other businesses, such as cleaning services andplumbers
Disadvantages of FDI Inflows
Investment of a foreign company with its new technologies and products has severaldisadvantages for local businesses New products arriving at lower prices createcompetition and force local businesses to lower their prices and reorganize theiroperations in terms of costs Local businesses may lose their customers or even theirbusiness relations with other companies as they start cooperating with the new foreignone
Trang 8UNIT 3: FOREIGN EXCHANGE TRADING
VOCABULARY
1 Foreign exchange is the act of exchanging money or currency of a foreign country
2 As all currencies had a gold value, they also had a certain value in relation to each
other This is how the gold standard represented the beginning of a foreign exchange
system
3 A central bank is owned by government Its three functions are regulating the commercial banks; holding gold and foregin currency reserves and the last is keeping
a certain value of its own currency
4 Under a floating exchange rate system, supply and demand are the things that
normally determine the value of currencies
5 An exchange rate system fixed is achieved by buying the currency when it reachesits low point and by selling when it reaches its high point
6 Spot transaction means currency bought or sold today with delivery two business days later
7 On the forward transaction, the payment is made at the present but the delivery of funds is made in the future date
8 Hedging means to offset a “buy” contract with a “sell” contract and vice versa, matching the amounts and the time span exactly
9 Premium means the additional amount it will cost to buy or sell a currency at a given future date It is determined by relative price of spot transaction and the
opposite of premium is discount
10 The transfer of funds from one currency to another is involved in arbitraging And
at least two markets are entered while doing so
READING COMPREHENSION TASK
1 Gold standard is the payment mechanism used in earlier times, it was laterreplaced by Breton Wood Systems
2 The importance of gold standard is that this is the system help determining thevalue of all currencies based on gold, therefore it could make the values of differentcurrencies could be compared in terms of one another
3 United states dollar is the only currency remain convertible into gold until 1971
4 The system of fixed exchange rates is when central banks intervene in the foreignexchange markets in order to keep a currency never rise above nor fall below aintervention points The Breton Wood conference agreed upon this system
Trang 95 Devaluation means lowering the value of a currency in terms of gold England,France and US are the countries that devalued their currencies between 1967 and1973.
6 West Germany and Holland are the two countries that revalued their currencies inthe early 1970
7 Intervention points are not applicable in a floating exchange rates system sincecentral banks are no longer required to support their own currencies
8 Snake is a system where a country still preserves its fixed – rate system but allow
a widening of the intervention points to within 2.25 percent of the par value of thecurrencies It is called snake because these currencies move up and down togetheragainst currencies outside the snake The members of the Common Market which areoutside the snake are The British and the Italians
9 The foreign exchange market is the mechanism through which foreign currenciesare traded It is not an actual marketplace but a system of telephone of telexcommunicaions between banks, customers, and middlemen
10 The function of a foreign exchange broker is to act for a client) vis-愃
11 Five active participants in foreign exchange market are tourists, investors,exporters, importers, governments
12 Spot transaction in a transaction when currency is bought or sold today withdelivery two business days later for example: a French father transfer money to hisson in New York Forwarding transaction means buying or selling a currency in thefuture with payment and delivery at that future date An example for forwardtransaction: Japanese exporters on Toyota cars to the US from the sales contracts thatthey will receive a specified US dollar amount in 6 months
13 The delivery of the foreign exchange takes place two days later in a spottransaction because this permits sufficient time to consummate the transaction
14 Payment and delivery of foreign exchange take place at a fixed future date in aforward transaction However, the rate of exchange is fixed on the date of thecontract
15 An open position is caused by an offsetting contract
16 Long is an open positon when a dealer buy currency forward without selling itforward at the same time Short is an open position when a dealer sell currencyforward without buying forward at the same time
17 A bid is the price dealers will pay to accquire one kind of currency while an offer
is the price they will sell that currency for
18 Arbitrage is the practice of tranferring funds from one currency to another tobenefit from rate diffentials This is usually a very profitable transaction for a bank
Trang 1019 If interest rates in England are 2 percent higher than in the United States moneymarket, a United States investor would do well to change United States dollars intopounds sterling and then invest the sterling at the English interest rate However, theexchange rate discount of sterling is 1 percent The investor will have to buy backdollars at a 1 percent premium, thus losing 1 percent Still, the investor makes anoverall gain of 1 percent Interest arbitrage is not possible when there is the presence
of foreign exchange regulations, such as capital transfer limitations
Although it stood apart from European currencies, the British pound had shadowedthe German mark in the period leading up to the 1990s Unfortunately, the desire to
"keep up with the Joneses" left Britain with low interest rates and high inflation.Britain entered the ERM with the express desire to keep its currency above 2.7 marks
to the pound This was fundamentally unsound because Britain's inflation rate wasmany times that of Germany's Compounding the underlying problems inherent in the
Trang 11pound's inclusion into the ERM was the economic strain of reunification thatGermany found itself under, which put pressure on the mark as the core currency forthe ERM
The drive for European unification also hit bumps during the passage of theMaastricht Treaty, which was meant to bring about the euro Speculators began to eyethe ERM and wondered how long fixed exchange rates could fight natural marketforces Spotting the writing on the wall, Britain upped its interest rates to the teens toattract people to the pound, but speculators, George Soros among them, beganheavy shorting of the currency
The British government gave in and withdrew from the ERM as it became clear that itwas losing billions trying to buoy its currency artificially Although it was a bitter pill
to swallow, the pound came back stronger because the excess interest and highinflation were forced out of the British economy following the beating Sorospocketed $1 billion on the deal and cemented his reputation as the premier currencyspeculator in the world
UNIT 4: PAYMENT IN INTERNATIONAL TRADE
Vocabulary
1 Invoice b – list of goods sold as a request for payment;
2 Clean collection f – payment by bill of exchange to which documents are not
attached;
3 Documentary collection j – payment by bill of exchange to which commercial
documents and sometimes a document of title are attached;
4 Bill of exchange g – a signed document that orders a person or organization to pay
a fixed sum of money on demand or on a specified date;
5 Bill of lading a – document that shows the details of goods being transported; it
entitles the receiver to collect the goods on arrival;
6 Document of title e – document allowing someone to claim ownership of goods
7 Issuing bank c – bank that issues a letter of credit, the importer’s bank;
8 Collecting bank d – bank that receives payments of bills, for their customer’s
account, the exporter’s bank;
Trang 129 Confirming bank h – bank that confirms they will pay the exporter on evidence
of shipment of goods;
10 Letter of credit i – method of financing overseas trade where payment is made by
a bank in return for delivery of commercial documents, provided that the terms and conditions of the contract are met
1 True The importer pays for the goods after receiving the documents
2 False There is sales contract involved
3 True The exporter must be able to trust the buyer
4 False If a letter of credit is issued, the importer’s bank agrees to pay for the
goods when all conditions required are met.
5 True If a letter of credit is confirmed, the exporter’s bank takes responsibility forpayment
6 False Commercial documents and the document of title are not always enclosed
with a bill of exchange
7 True Importers may not accept the bill of exchange until the goods arrive
8 True Exporters can keep control of goods by sending bills of lading through thebanking system
9 False Exporters reduce risk if documents are released against payment of the bill rather than acceptance.
10 True This means that the importer has to pay before any goods are dispatched
Trang 131 The applicant completes a contract with the seller.
2 The buyer fills in a letter of credit application form and sends it to his or her bankfor approval
3 The issuing bank approves the application and sends the L/C details to the seller’sbank
4 The advising bank authenticates the L/C and sends the beneficiary the details Theseller examines the details of the L/C to make sure that he or she can meet all theconditions If necessary, he or she contracts the buyer and asks for amendments to
7 If the documents are in order, the advising bank sends them to the issuing bank forpayment or acceptance If the details are not correct, the advising bank tells theseller and waits for corrected documents or further instructions
8 The issuing bank examines the document from the advising bank If they are inorder, the bank releases the documents to the buyer, pays the money promised oragrees to pay it in the future, and advises the buyer about the payment The buyercollects the goods
9 The issuing bank advises the advising/confirming bank that the payment has beenmade
10 The advising/confirming bank pays the seller and notifies him or her that thepayment has been made
Exercises
Ex1: Information search
1 Open account c – importers may not pay at all.
Trang 142 Documentary credit a, d, g – exporters must comply with the conditions of the
credit documents; it takes a long time to process payment in some countries; exportersmust take care to present the correct documents
3 Bills for collection e,f – importers may not accept the bill of exchange; bank
charges may be high
4 Advance payment b – importers may delay payment.
Ex2: Complete the sentences
2 Mentioned in the reading part 2 exercise
Trang 15- The name and address of the exporter
- The type of credit (revocable or irrevocable)
- The expiry date
- The name and address of the importer
- The name of the party on whom the bills of exchange are to be drawn, andwhether they are to be at sight or a particular tenor
- Precise instructions as to the documents against which payment is to be made
- A brief description of the goods covered by the credit
- The terms of contract and shipment (i.e, whether ‘EXW’, ‘FOB’, ‘CIF’, etc.)
- The amount of the credit, in sterling or a foreign currency
- Shipping details, including whether partshipments and/or transshipments areallowed
- Also recorded should be the latest date for shipment and the names of the ports
of shipment and discharge (It may be in the best interest of the exporter forshipment to be allowed ‘from any UK port’ so that a choice is available if, forexample, some ports are affected by strikes The same applies for the port ofdischarge
UNIT 5: MARKETING
Vocabulary
1 Distribution channel a – all the companies or individuals involved in moving a
particular good or service from the producer to the consumer
2 To launch a product i – to introduce a new product onto the market.
3 Market opportunities f – possibilities of filling unsatisfied needs in sectors in
which a company can profitably produce goods or services
4 Market research h – collecting, analysing and reporting date relevant to a specific
market situation
5 Market segmentation d – diving a market into instinct group of buyers who have
different requirements or buying habit
6 Packaging j – wrappers and containers in which product are sold.
7 Point of sale e – places where goods are sold to the public – shops, stores,
kioshks, market, stalls, etc
8 Product concept b – an idea for a new product, which is tested with traget
consumers before the actual product is developed
9 Product feature c – attributes or characteristics of a product: quality, price,
Trang 16reliability, etc.
10 Sale representative g – someone who contacts existing and potential customers
and tries to persuade them to buy goods or services
READING
1 The third is the most accurately summarizes the text
2 The D diagrams is the best illustrator to a marketing concept adopted by a
company
EXERCISES
Ex1: 4P’s
Product: Optional features, after – sale service, line – filling, packaging sizes,
characteristics, quality, guarantee, style, brand name
Price: Inventory, credit terms, market penetrations, going – rate, list price,
market skimming, paymend period, prestige pricing, cash discount, production costs, quantity discounts
Promotion: Advertising, commercials, franchising, public realations, free
sample, poster, publicity, sponorship, mailing, media plan, personal selling
Place: Point of sales, transportation, rending machines, ware housing
distribuition channels, whole saling
Ex2:
1 F Conversional marketing is the difficult task of reversing negative demand, eg
for dental work, or hiring disabled people
2 H Stimulational marketing is necessary where there’s no demand, which often
happens with new products and services
3 A Developmental marketing involves developing a product or service for which
there is clearly a talent demand, eg a non-polluting and fuel-efficient car
4 C Remarketing involves revitalizing falling demand, eg for churches, inner city
areas, or ageing film stars
5 E Synchromarketing involves altering the times pattern of irregular demand, eg
for public transport between rush hours, or for ski resorts in the summer
6 G Maintenance marketing is a matter of retaining a current level of demand, in the
face of competition or changing tastes
7 D Demarketing is the attempt to reduce overfull demand, permanently or
temporarily, eg for some roads and bridges during rush hours
Trang 178 B Countermarketing is the attempt to destroy unwholesome demand for products
that are considered undesirable, eg cigarettes, drugs, handguns, or extremist political parties
2 Star products are products that have both eargest market share and highest market growht Some potential products to name are Smartphones, laptops…