report coffee store business project subject project management

Come to us you will just enjoy the beautifulscenery of the shop but also enjoy delicious dishes, drinks, strange and clean taste.Special affordable leaves, have a convenient Wifi network

HANOI UNIVERSITY OF SCIENCE AND TECHNOLOGY INSTITUTE OF ECONOMY AND MANAGEMENT

-REPORT Coffee Store Business Project

Subject: Project Management

Team members:

Nguyễn Duy Anh 20187055 Trần Đăng Khoa 20187074 Nguyễn Thị Tâm 20198089 Phạm Thị Thu Hiền 20176147 Đinh Bảo Lâm 20158209

Ha Noi, 14/01/2022

Table of contents

A HEADING 4

1 Reasons to choose topics 4

2 Purpose of research 4

3 Research methods 4

4 Research Scope 5

4.1 Space Scope 5

4.2 Time Scope 5

B CONTENTS 5

I Overview Description 5

1 Brief introduction of the shop 5

2 Product 5

3 Service locator 6

4 Target customer characteristics 6

5 Supplier 6

6 Macro factors 6

7 SWOT analysis 7

II Functional and strategic planning 8

1 Price Strategy 8

2 Marketing strategy 9

3 Distribution strategy 9

4 Staff planning 9

III Stakeholders 11

1 Customers 11

2 Staff 11

3 Supplier 11

4 Competitors 11

5 Owners 11

6 Stakeholder engagement assessment matrix 12

IV Implementation process 12

V Financial planning/ costing 14

1 Initial capital source 14

2 Business activities 14

3 Input parameters and project sensitivity 15

4 Cost of fixed assets 16

5 Material cost 17

Bag 17

6 Advertising costs 17

VI Evaluate 18

1 Advantage 18

2 Risks 18

C CONCLUSION 19

A HEADING

1 Reasons to choose topics

The development of society now makes human needs increasing, increasingly more and more new things Living in industrialization, modernization is currently inevitable in unavoidable stresses, restrictions due to work pressure, learning, races filled with no rest Especially in the middle of this crowded city, it becomes more and more frightened, everyone needs to give me a quiet space to rest chat with friends and relatives Grasping that situation, we had the idea of establishing a cafe carrying a new style to meet the needs, interests and desires of customers Come to us you will just enjoy the beautiful scenery of the shop but also enjoy delicious dishes, drinks, strange and clean taste Special affordable leaves, have a convenient Wifi network for customer work, serving light music for customers, in addition to showing all kinds of movies and football to serve relaxation purposes for customers Much of the shop serves all subjects such as the elderly, students, entrepreneurs, and employees who need comfortable relaxation space

So the shop is designed in many areas, and has a wide range for everyone to talk, and have a cool private space for customers to discuss the job as well as the young couple needs to be confided Extended shop model serves all ages classes, with the form of the consistent in accordance with all types of objects

2 Purpose of research

Through research on markets, customers and rivals Grasp the business situation Offering appropriate business policies to bring business efficiency to the shop Assess financial capacity - risk

Provide refreshments and some other relaxation services for customers

3 Research methods.

Collect information:

On the network, press, apply for data directly in interior decoration stores, supermarkets, cafes, milk tea in the locality

Refer to books, magazines and consultants from professionals, who operate in the same field

Synthetic and processing information:

SWOT analysis method

Quantitative analysis methods through financial indicators.

Qualitative assessment in expert opinions, according to actual observations and collected information

4 Research Scope

4.1 Space Scope.

This topic only studied the start of the business was a project to establish a Garden Coffee Cafe located at 111 Trang Thi, Hoan Kiem

Figures used to calculate are secondary data, through actual surveys and estimates

4.2 Time Scope.

The project has a scope of research from the first semester of 2021

B CONTENTS

I Overview Description.

1 Brief introduction of the shop.

Shop name: GARDEN COFFEE

Business: providing beverage services

Position in the industry: coffee shop

The goal of the shop:

Achieve profit from the first year of operation

Create relaxation for customers

Maximize customer's satisfaction

Gain credibility with related objects: suppliers, customers,

2 Product.

Iced Coffee Chrysanthemum tea Orange juice Ice Chocolate Pepsi Hot coffee Peach tea Watermelon

juice Hot Chocolate 7up Iced milk

Hot milk

Frappe Mirinda

White Coffee Salted lemon

Cappuccino

3 Service locator.

According to the survey results, competitors are roadside coffee shops, which have the advantage of low cost and low price, so they are mainly low-income customers, milk tea chain stores have the advantage of good service but high cost Based on the available advantages of location, staff, and pricing strategy, the store will try to develop the quality of drinks and professional service, creating a comfortable, fully-equipped space as well as a comfortable environment best customer experience

4 Target customer characteristics.

Since the main customers are mainly employees, students and students, they have

a simple and close way of life When they come to the restaurant, what they care about is the form of service and whether the space is comfortable or not, …

In addition, according to my understanding through conversations with customers, when going to a coffee shop, they also consider the following:

Is the restaurant fully equipped?

Is the price appropriate?

Is there fast service?

Is the waiter enthusiastic and happy?

Are the drinks delicious?

5 Supplier.

Trung Nguyen Coffee

VINAMIL

Other beverage companies

6 Macro factors.

In the current market economy, opening all kinds of businesses is no longer difficult and is always encouraged by the state So with this type of coffee business, registration is easy

The coffee business market in the future will develop highly and become an indispensable and attractive market for investors

7 SWOT analysis.

- Have potential customers

- Find a good source of raw materials

- Dense population density

- The number of restaurants with good service quality is not too much

T

- Compete with old shops

S

- Products with good

preparation quality

- Cool and comfortable

service space

- Convenient location

- Reasonable price

SO

- Attract potential customers

- Stable source of raw materials

ST

- Monitor and control the situation of the covid disease

- Win in the competition

W

- Newly established shop

does not have many

familiar customers

- Not much experience

- Location to rent

WO

- Raising capital WT- learn the experiences

Explanation of the SWOT matrix:

SO :

Leveraging strengths to seize opportunities with products, reasonable prices, convenient trading and transportation space, plus marketing ability and

enthusiastic enthusiastic staff will attract potential customers to become customer Good communication skills and managers can find contracts with good suppliers ST:

Thanks to the ability to communicate and manage, strictly control temperature check, medical declaration, create a safe space

Based on the advantages over competitors in terms of marketing ability, highly qualified people and a lot of working experience, enthusiastic enthusiastic employees create strength in the competition

WO:

Newly opened businesses often lack capital, so businesses will take advantage of the support and support of the State to increase the feasibility of the project, to mobilize capital from banks, to find business partners

In the current market economy, the business environment is always exciting, competing with other businesses is an opportunity for business people to grow up

in business and gain more experience

II Functional and strategic planning.

1 Price Strategy.

Butterfly pea flower hot

Bourbon strawberry iced

Muffins and Cupcakes piece 30.000

2 Marketing strategy.

Distribute advertising leaflets at universities, high schools, companies, and passersby around the area (1000 leaflets distributed in the first month, then consider whether to continue distributing them or not or not ) Each flyer offers 10% off a glass, but not cumulative

Advertising mainly through media, running ads, setting up pages on facebook, on instagram to both advertise and know customer reviews about the cafe

Hang banners on main roads

In the first week of opening, customers will receive a 50% discount on the first day, and 30% in the following days for all products

3 Distribution strategy.

4 Staff planning.

a Organizational chart

- Power/Interest grid diagram

Meet their need

Supplier

Customer

Key player Executive level manager Owner

Low priority

Outsourcing organization

Outsourced staff

Keep informed Competitors

b Job description

GARDEN COFFEE

take away sale sell on the spot

- Owner: is the manager and operator responsible before the law, giving strategies and action plans to develop business activities of the cafe

- Manager: is the person who acts on behalf of the owner to operate the staff's activities, arrange reasonable personnel, and overall manage the customer service activities of the staff

- Bartender: is the person who prepares the drinks according to the customer's request through the service staff

- Cashier: is the person who prints the invoice, is the person who directly calculates costs, collects money from customers, manages the quantity of goods released from the warehouse

- Service: introduce menu, directly serve customers, order, answer questions,

- Security: is the person who keeps the car, protects the property of the shop

c Recruitment needs and requirements for each department

- Management: 1 person graduated in business administration

- Cashier: 1 person with a high school level or above who knows how to use computers, basic word, excel He is a meticulous person, able to work under pressure

- Baristas: Priority is given to 2 people with working experience who graduated from the bartender course, not yet able to train

- Service: 10 people with experience serving, no training, good health, agile, common voice, loud, clear, friendly to customers, always smiling

- Security: 1 person aged 18-35 years old in good health

d Employee salary

Targets Numbers Salary (million

VND) Cash (million VND)

e Training and rewards

- Training: The owner and manager are responsible for guiding their employees to familiarize themselves with the job, especially the service staff and the service manager guiding the behavior, in addition, the owner himself and other employees Other positions must also learn more specialized knowledge to better serve and support other positions

- Bonus: Except for the bonus on holidays, will reward more employees if the revenue exceeds the target This measure aims to stimulate the enthusiasm of employees at work

so that employees are interested and complete the work well

+ New Year: each employee will receive 200,000 VND, the manager will receive 300,000 VND

+ Lunar New Year: employees working from 27 to 30 Tet will receive double salary + For 8/3 and 20/10, will reward the girls 200,000 VND and will open a meal party for employees to create unity among employees

III Stakeholders.

1 Customers.

Customers come to the shop in terms of product experience Therefore, in order to want customers to be loyal to the shop, the shop must come up with appropriate strategies for incentives, customer care, and customer comments to improve product quality as well as space Thereby collecting many loyal, sustainable and long-term customers

2 Staff.

Except for 5 employees in the group, we will recruit 4 more employees including 1 security guard, 2 bartenders, 1 waiter The team members will divide the cashier and the store manager

Being in a neutral position, working for the salary The store wishes that the employees will stick with and love the store to have dedication to the store Therefore, it is necessary

to give remuneration to employees and treat employees reasonably and politely, creating

a friendly working space

3 Supplier

Being on the side of being unware but hoping they will support me Through becoming their long-term and potential customers

4 Competitors

- Coffee shop in the same industry

- Milk tea shop

- Other beverage shops

Being in a resistant position, hoping to become neutral The project offers policies to combine with competitors to create coffee street “Trading with friends, selling with wards” to attract more customers

5 Owners.

Including 5 main shareholders and co-owners

6 Stakeholder engagement assessment matrix.

Ordinal

number

STAKEHOLDER UNWARE RESISTANT NEUTRA

L

SUPPORTIVE LEADIN

G

IV Implementation process.

- WBS diagram

‘

Coffee shop business project Prepare

Finishing the

ground

Repair upgrade Recruiting Apply for a

business license

Design Choose premises

Recruitment Have an idea

Prepare profile

Hire an architect Educate

create blueprint

Construction Buy materials Furniture Equipment Repair Complete

1 TASK AC

TIV ITY

PRE DE CES SO R

RELA TION SHIP

PER SON /AC TIVI TY

COST NAME COST DURATION

Prepare

Finishing the

ground

240,000,000

Negotiate with the

owner of the

Apply for a

Hire an architect 1

Create blueprint 1

Repair according

Recruitment and

training

Security officer 1

Attention to critical activities: A,B,C,G,H,I,J,K.

Because, If one of these activities is interrupted or delayed, the project will be delayed

V Financial planning/ costing

1 Initial capital source.

Ordinal

number TOTAL INITIAL INVESTMENT COST 454.450.000

NUMBER OF CAPITAL CONTRIBUTION

SHARES

AMOUNT 200.000.000 200.000.000 200.000.000 200.000.000 200.000.000

2 Business activities.

DETAILS TABLE OF BUSINESS OPERATIONS

Total number of

cups/table/hour

Hours of operation/day 15 Hours/day (from 8 a.m to

11 p.m.) Total number of cups

sold/day

First year operating capacity is 40%

Average selling price/cup 40.000 VND/cup

Average revenue/day 8.400.000 VND/day

Average revenue/month 252.000.000 VND/ month

Monthly costs Employee salary/month 62.100.000 9 people/month/all

positions

Depreciation of fixed

assets

Cost of raw materials 18.550.000 Month

3 Input parameters and project sensitivity.

INVESTMENT CAPITAL

SPECIFICATIONS

total investment 1.000.000.000 100%

Disbursement plan

INVESTMENT CAPITAL

SPECIFICATIONS

total investment 1.000.000.000 100%

Disbursement plan

Cash

inflow

3.024.000.00

0

3.024.000.00 0

3.780.000.00 0

3.780.000.00 0

4.536.000.00 0 Cash

outflow 1.901.400.000 1.901.400.000 2.376.750.000 2.376.750.000 2.852.100.000 Cash

flow

1.122.600.00

0

1.122.600.00 0

1.403.250.00 0

1.403.250.00 0

1.683.900.00 0 (1+r)^t

( r=10

%)

NVPt 1.020.545.45

5 927.768.595 1.054.282.494 958.438.631 1.045.900.621 NVP1 =

4.006.935.796

(1+r)^t

(r=20%

)

NVPt 935.500.000 779.583.333 812.065.972 676.917.510 676.808.681

NVP2 =

2.880.875.496

1 10% 4.006.935.796 32% > r So the

project is feasible

4 Cost of fixed assets.

Ordina

l

numbe

r

HẠNG MỤC

ĐẦU TƯ

Number s Unit Price Amount (VND)

2 Wood chairs 100 Peace 100,000 10,000,000.00

3 Seat Mattress 100 Peace 50,000 5,000,000.00

4 Blender, juicer 1 Peace 2,000,000 2,000,000.00

7 Small speaker

8 Loud speaker

10 Cash register 1 Peace 15,000,000 15,000,000.00

11 Signboards, light

12 Bookshelves 4 Peace 2,000,000 8,000,000.00

13 WIFI 1 Peace 1,000,000 1,000,000.00

16 Juice cup, frappe 100 Peace 20,000 2,000,000.00

20 Preparation kit 2 Set 500,000 1,000,000.00