report coffee store business project subject project management

Come to us you will just enjoy the beautifulscenery of the shop but also enjoy delicious dishes, drinks, strange and clean taste.Special affordable leaves, have a convenient Wifi network

HANOI UNIVERSITY OF SCIENCE AND TECHNOLOGYINSTITUTE OF ECONOMY AND MANAGEMENT

Coffee Store Business Project

Subject: Project Management

Team members:

Nguyễn Duy Anh 20187055Trần Đăng Khoa20187074Nguyễn Thị Tâm20198089Phạm Thị Thu Hiền20176147Đinh Bảo Lâm20158209

Ha Noi, 14/01/2022

6 Stakeholder engagement assessment matrix 12

IV Implementation process 12

V Financial planning/ costing 14

1 Initial capital source 14

2 Business activities 14

3 Input parameters and project sensitivity 15

4 Cost of fixed assets 16

A HEADING

1 Reasons to choose topics

The development of society now makes human needs increasing, increasingly more andmore new things Living in industrialization, modernization is currently inevitable inunavoidable stresses, restrictions due to work pressure, learning, races filled with no rest.Especially in the middle of this crowded city, it becomes more and more frightened,everyone needs to give me a quiet space to rest chat with friends and relatives Graspingthat situation, we had the idea of establishing a cafe carrying a new style to meet theneeds, interests and desires of customers Come to us you will just enjoy the beautifulscenery of the shop but also enjoy delicious dishes, drinks, strange and clean taste.Special affordable leaves, have a convenient Wifi network for customer work, servinglight music for customers, in addition to showing all kinds of movies and football toserve relaxation purposes for customers Much of the shop serves all subjects such as theelderly, students, entrepreneurs, and employees who need comfortable relaxation space.So the shop is designed in many areas, and has a wide range for everyone to talk, andhave a cool private space for customers to discuss the job as well as the young coupleneeds to be confided Extended shop model serves all ages classes, with the form of theconsistent in accordance with all types of objects.

2 Purpose of research

Through research on markets, customers and rivals Grasp the business situation.Offering appropriate business policies to bring business efficiency to the shop.Assess financial capacity - risk.

Provide refreshments and some other relaxation services for customers.

Quantitative analysis methods through financial indicators.

Qualitative assessment in expert opinions, according to actual observations andcollected information.

1 Brief introduction of the shop.

Shop name: GARDEN COFFEEBusiness: providing beverage servicesPosition in the industry: coffee shopThe goal of the shop:

Achieve profit from the first year of operationCreate relaxation for customers

Maximize customer's satisfaction

Gain credibility with related objects: suppliers, customers,

2 Product.

Iced Coffee Chrysanthemum tea Orange juice Ice Chocolate PepsiHot coffee Peach tea Watermelon

juice Hot Chocolate 7upIced milk

Hot milk

Frappe Mirinda

White Coffee Salted lemonCappuccino

3 Service locator.

According to the survey results, competitors are roadside coffee shops, which havethe advantage of low cost and low price, so they are mainly low-income customers, milk tea chain stores have the advantage of good service but high costBased on the available advantages of location, staff, and pricing strategy, the store will try to develop the quality of drinks and professional service, creating a comfortable, fully-equipped space as well as a comfortable environment best customer experience.

4 Target customer characteristics.

Since the main customers are mainly employees, students and students, they havea simple and close way of life When they come to the restaurant, what they careabout is the form of service and whether the space is comfortable or not, …In addition, according to my understanding through conversations with customers,when going to a coffee shop, they also consider the following:

Is the restaurant fully equipped?Is the price appropriate?Is there fast service?

Is the waiter enthusiastic and happy?Are the drinks delicious?

The coffee business market in the future will develop highly and become anindispensable and attractive market for investors

7 SWOT analysis.

- Have potential customers- Find a good source of raw materials

- Dense population density- The number of restaurants with good service quality is not too much

- Convenient location- Reasonable price

- Attract potential customers

- Stable source of raw materials

- Monitor and control the situation of the covid disease

- Win in the competitionW

- Newly established shop does not have many familiar customers- Not much experience- Location to rent

- Raising capital WT- learn the experiences

Explanation of the SWOT matrix:SO :

Leveraging strengths to seize opportunities with products, reasonable prices, convenient trading and transportation space, plus marketing ability and

enthusiastic enthusiastic staff will attract potential customers to become customer Good communication skills and managers can find contracts with good suppliers.ST:

Thanks to the ability to communicate and manage, strictly control temperature check, medical declaration, create a safe space.

Based on the advantages over competitors in terms of marketing ability, highly qualified people and a lot of working experience, enthusiastic enthusiastic employees create strength in the competition.

Newly opened businesses often lack capital, so businesses will take advantage of the support and support of the State to increase the feasibility of the project, to mobilize capital from banks, to find business partners.

In the current market economy, the business environment is always exciting, competing with other businesses is an opportunity for business people to grow up in business and gain more experience.

II Functional and strategic planning.

1 Price Strategy.

Butterfly pea flower hot

Bourbon strawberry iced

Muffins and Cupcakes piece 30.000

Advertising mainly through media, running ads, setting up pages on facebook, oninstagram to both advertise and know customer reviews about the cafe.

Hang banners on main roads.

In the first week of opening, customers will receive a 50% discount on the firstday, and 30% in the following days for all products.

3 Distribution strategy.

4 Staff planning.

a Organizational chart- Power/Interest grid diagramMeet their need

Keep informedCompetitorsb Job description

GARDEN COFFEE

take away salesell on the spot

- Owner: is the manager and operator responsible before the law, giving strategies and action plans to develop business activities of the cafe.

- Manager: is the person who acts on behalf of the owner to operate the staff's activities, arrange reasonable personnel, and overall manage the customer service activities of the staff.

- Bartender: is the person who prepares the drinks according to the customer's request through the service staff

- Cashier: is the person who prints the invoice, is the person who directly calculates costs,collects money from customers, manages the quantity of goods released from the warehouse.

- Service: introduce menu, directly serve customers, order, answer questions, - Security: is the person who keeps the car, protects the property of the shop.

c Recruitment needs and requirements for each department.- Management: 1 person graduated in business administration.

- Cashier: 1 person with a high school level or above who knows how to use computers, basic word, excel He is a meticulous person, able to work under pressure.

- Baristas: Priority is given to 2 people with working experience who graduated from the bartender course, not yet able to train

- Service: 10 people with experience serving, no training, good health, agile, common voice, loud, clear, friendly to customers, always smiling.

- Security: 1 person aged 18-35 years old in good health.d Employee salary

Targets Numbers Salary (million

e Training and rewards

- Training: The owner and manager are responsible for guiding their employees to familiarize themselves with the job, especially the service staff and the service manager guiding the behavior, in addition, the owner himself and other employees Other positions must also learn more specialized knowledge to better serve and support other positions.- Bonus: Except for the bonus on holidays, will reward more employees if the revenue exceeds the target This measure aims to stimulate the enthusiasm of employees at work so that employees are interested and complete the work well.

+ New Year: each employee will receive 200,000 VND, the manager will receive 300,000 VND.

+ Lunar New Year: employees working from 27 to 30 Tet will receive double salary + For 8/3 and 20/10, will reward the girls 200,000 VND and will open a meal party for employees to create unity among employees.

III Stakeholders.

1 Customers.

Customers come to the shop in terms of product experience Therefore, in order to wantcustomers to be loyal to the shop, the shop must come up with appropriate strategies forincentives, customer care, and customer comments to improve product quality as well asspace Thereby collecting many loyal, sustainable and long-term customers.

2 Staff.

Except for 5 employees in the group, we will recruit 4 more employees including 1security guard, 2 bartenders, 1 waiter The team members will divide the cashier and thestore manager.

Being in a neutral position, working for the salary The store wishes that the employeeswill stick with and love the store to have dedication to the store Therefore, it is necessaryto give remuneration to employees and treat employees reasonably and politely, creatinga friendly working space.

- Other beverage shops

Being in a resistant position, hoping to become neutral The project offers policies tocombine with competitors to create coffee street “Trading with friends, selling withwards” to attract more customers.

5 Owners.

Including 5 main shareholders and co-owners.

6 Stakeholder engagement assessment matrix.

STAKEHOLDER UNWARE RESISTANT NEUTRAL

SUPPORTIVE LEADING

Repair upgrade RecruitingApply for a

business license

DesignChoose premises

RecruitmentHave an idea

RepairComplete

1 TASK ACTIVITY

NAME COST DURATION

PrepareFinishing the

Attention to critical activities: A,B,C,G,H,I,J,K.

Because, If one of these activities is interrupted or delayed, the project will be delayed.

V Financial planning/ costing1 Initial capital source.

2 Business activities.

DETAILS TABLE OF BUSINESS OPERATIONS

Total number ofcups/table/hour

First year operating capacity is 40%

Average selling price/cup 40.000 VND/cup

Average revenue/day 8.400.000 VND/dayAverage revenue/month 252.000.000 VND/ month

Monthly costs

Employee salary/month 62.100.000 9 people/month/allpositions

Depreciation of fixedassets

total investment 1.000.000.000 100%Disbursement plan

INVESTMENT CAPITALSPECIFICATIONS

total investment 1.000.000.000 100%Disbursement plan

outflow 1.901.400.000 1.901.400.000 2.376.750.000 2.376.750.000 2.852.100.000Cash

( r=10%)

NVPt 1.020.545.45

5 927.768.595 1.054.282.494 958.438.631 1.045.900.621NVP1 =

NVPt 935.500.000 779.583.333 812.065.972 676.917.510 676.808.681NVP2 =

1 10% 4.006.935.796 32% > r So theproject is feasible

4 Cost of fixed assets.

HẠNG MỤCĐẦU TƯ

Unit Price Amount (VND)

2 Wood chairs 100 Peace 100,000 10,000,000.003 Seat Mattress 100 Peace 50,000 5,000,000.004 Blender, juicer 1 Peace 2,000,000 2,000,000.00

16 Juice cup, frappe 100 Peace 20,000 2,000,000.00

20 Preparation kit 2 Set 500,000 1,000,000.00

21 Cup holder 200 Peace 5,000 1,000,000.0022 Cost of ground

s 20,000,000 20,000,000.0023 Grand opening,

s 20,000,000 20,000,000.00

5 Material cost.

Material name Numbers

Unit Price Amount (VND)

23 Matcha powder 2 Bag 120.000 240.000

This is a feasible project that can be done

The market is popular, has the scale to expand and develop in the futureBig profit

2 Risks

Goods damaged during transport and storage.

Failure to analyze, evaluate, offering strategies and ways to operate cafe activities.Selling online due to the influence of Covid will reduce the number of regularcustomers at the store.

Risks of labor resources: According to the current human resource situation, theshop is lacking because the disease situation is complex Because in the new stageof establishment of the store is making the most of the internal human resourcesavoiding hiring more external resources.

Risks from competitors: The competitors of the store are stores that have beenestablished for a long time (2 years or more) Some stores have branded as well ascustomer trust In addition, products in stores are also very diverse and rich inaccordance with many ages and interests The shop must raise the quality of theservice from the product to the staff.

In addition to the increasingly developing economy, it has many stages such aseconomic crisis, inflation and today when not only Vietnam and the whole worldare paralyzed by Covid 19 disease did unstable economy, reduced customerincome will make guests come with a decline.

C CONCLUSION

This is a startup project with a small model in Hue The project has generalized the basicsof making a start-up idea The shop is beautifully designed, suitable drinks, dedicatedservice staff and in addition to the information that the group has exploited the marketwill be the direction for the growing shop However, on the basis of learning manyshortcomings, it is very looking forward to a teacher's suggestions for the project to bringhigher efficiency In order for our team to draw experience to contribute to better in theupcoming project.

Finally, we would like to thank you for teaching and accompanying the this semester aswell as helping us to complete this project.