History of formation and developmentVinFast''''s full name is VinFast Manufacturing and Trading LimitedLiability Company, a Vietnamese automobile and electric motorbikemanufacturing and sup
Trang 1THUONGMAI UNIVERSITY
ENGLISH FACULTY
-*** -DISCUSSION
Make a presentation about VinFast
Lecturer: Đặng Thị Khánh Hà
Group: 8 Class: 231ENTI101126
Hanoi, September 2023
Trang 2GROUP DISCUSSION ENGLISH 2
Topic: Make a presentation about VinFast
Group: 8 Class: 231ENTI101126
Lecturer: Đặng Thị Khánh Hà
Group preparation assessment: Nguyễn Thị Nhung
Presentation assessment: List of students (in the order of
presenting)
No Name (for students)
Comments (for lecturer
only) Mark
1 Nguyễn Thị Nhung Leader
2 Bùi Thị Hà Phương
3 Vũ Thị Minh Phương
4
Nguyễn Thị Thúy
Quỳnh
5 Nguyễn Tiến Thành
Trang 3I Introduction
II Body
1 History of formation and development
2.VinFast's Products and Services
3.VinFast's Vision, Mission, and Goals
4.VinFast in the Global Market
5 VinFast's Contribution to the Economy and Society III Conclusion
IV Reference
MAKE A PRESENTATION ABOUT VINFAST
Trang 4I Introduction 1
II Body 1
1 History of formation and development 1
a Foundation and Commencement of Operations 1
b Notable achievements of VinFast 2
2 VinFast's Products and Services 3
3 VinFast's Vision, Mission, and Goals 4
4 Vinfast in the Global Market 5
a International expansion and product exports 6
b The target markets of VinFast 6
c Challenges and Opportunities in the Global Market 7
5 VinFast's Contribution to the Economy and Society.8 III Conclusion 9
IV References 9
Trang 5PRESENTATION “MAKE A PRESENTATION ABOUT VINFAST”
I Introduction
VinFast is a domestic automobile brand that is still quite young,
but since its launch, it has continuously created a lot of buzz in the
field of manufacturing electric cars and motorbikes Up to now,
VinFast has been growing with many great strides in the
international arena With the philosophy of "Putting customers at the
center", VinFast is constantly innovating to create classy products
and excellent experiences for everyone Invite you and your group of
8 to learn about the history of formation and development of
VinFast, its vision, goals and contributions to the economy and
society through the presentation below
II Body
1 History of formation and development
VinFast's full name is VinFast Manufacturing and Trading Limited
Liability Company, a Vietnamese automobile and electric motorbike
manufacturing and supplying unit established in 2017 VinFast's
headquarters was established in Hai Phong City with CEO Mr James
Benjamin DeLuca and Mr Le Thanh Hai co-in charge
The name VinFast is an abbreviation of the phrase "Vietnam
-Style - Safety - Creativity - Pioneer '', in which the letter Ph is
changed to the letter F VinFast is a completely new startup name in
the field of automobile manufacturing with strong support from
Vingroup
a Foundation and Commencement of Operations
Phase 1: Establishment of VinFast
- 2017: Establishment of VinFast's modern automobile
manufacturing complex with leading global expansion capabilities
with up to 90% automation in Hai Phong, Vietnam
- 2018: The official launch event of Lux models at the 2018 Paris
Motor Show, awarded "A Star is Born" by AUTOBEST
Trang 6- 2019: Officially launched 3 car models: Lux A2.0 sedan, Lux
SA2.0 SUV and city car Fadil along with 3 smart electric motorbike
models: Ludo, Impes and Klara in the Vietnamese market
Phase 2: Acceleration
- 2020: VinFast car models have become the best-selling car
models in the Vietnamese market
- 2021: Launching two new high-end smart electric car models:
Feliz and Theon In addition, electric bus products were also officially
put into operation
- 2022: Launching three completely new smart electric car
models: VF e34, a compact SUV for the Vietnamese market, and two
more advanced smart electric car models: VF 8 and VF 9 for the
global market
Phase 3: Reaching out globally
- 2021: Announcing VinFast's all-electric product development
strategy until 2023 Revealing the entire electric vehicle line across
all electric segments: VF 8 and VF 9 for the global market
- 2022
Open sales and orders for electric car models VF 8 and VF 9
Launch of VinFast NFTs and exclusive offers
Opening showrooms in the US, Canada and Europe
Global distribution of 02 electric car models VF 8, VF 9
b Notable achievements of VinFast
AUTOBEST 2018 - A Star is Born by AUTOBEST
Recognizing the unprecedented growth in the number of new
companies entering the industry, AUTOBEST has launched a new
award for new startups in the auto industry and new projects in the
auto industry The organization selected VinFast as the first winner of
the “A Star is Born” Award at the Paris Motor Show
AUTOBEST is one of the most prestigious car rating associations
in the world, annually awarding the Best Cars to Buy in Europe
2
Trang 7NCAP Ratings 2019
Lux A2.0: Achieving 5-star ASEAN NCAP safety
Lux A2.0: Achieving 5-star ASEAN NCAP safety
VinFast has earned two 5-star NCAP ratings at ASEAN NCAP (New
Car Assessment Program for Southeast Asian Countries) thanks to
VinFast's commitment to road traffic safety with the first models that
ASEAN NCAP tested
ASEAN NCAP is a global organization that recognizes outstanding
performers and contributors to road traffic safety, raises awareness
and encourages automobile manufacturers to meet higher safety
standards
ASEAN NCAP Grand Prix Awards 2020 - Award of Excellence for New Manufacturer's Commitment to Safety
Once again, VinFast's development is proven by receiving the
ASEAN NCAP award on October 23, 2019 All three car lines Lux
A2.0, Lux SA2.0 and Fadil meet ASEAN NCAP standards of 4-5 stars
and are the first brand in the region to receive this award
2 VinFast's Products and Services
In a context of increasing population, environmental
sustainability is becoming increasingly important to customers
Therefore, the demand for clean transportation options is on the
rise Understanding this, VinFast has flexibly produced not only
gasoline-powered vehicles but also developed electric vehicles The
electric vehicle lineup developed by VinFast includes the following
main product categories:
- Firstly, electric bicycles: These are primarily targeted at students
With a mid-range price, sturdy materials, and safety assurance,
parents trust them for their children
- Secondly, electric scooters: VinFast's electric scooters are the
ideal choice for students and newcomers to the workforce
- Next, electric cars: VinFast's electric car product line features
stylish designs, diverse configurations, and reasonable prices It can
Trang 8be said that VinFast electric cars are well-suited for the middle to
high-income segments
- Finally, Vinbus: VinFast's electric bus lineup
In addition to emphasizing the development of diverse product
lines suitable for all customer segments, VinFast also offers many
attractive services, including:
- Firstly, post-purchase customer care services: VinFast owns a
network of 64 showrooms nationwide, so customers receive a
variety of support services after purchasing a vehicle
- Secondly, warranty and maintenance policies
- Thirdly, battery rescue services to address situations where the
vehicle runs out of battery on the road
- Furthermore, there are many other services that Vinfast offers to
its customers, such as spare parts replacement, battery rental,
battery exchange, and more
In recent years, VinFast has achieved notable progress in
technology and design since its establishment in 2017 Here are
some of VinFast's key achievements to date:
- Firstly, Utilizing advanced technology: VinFast has integrated
advanced technologies into their vehicle models, including
autonomous driving technology, smart connectivity, advanced
safety systems, and fast-charging technologies for electric vehicles
- Secondly, Collaborating with renowned partners: VinFast has
established strategic partnerships with leading global automotive
groups such as BMW, General Motors, and Bosch to support the
development of technology and vehicle design
- Furthermore, Building a modern automobile manufacturing plant:
VinFast has constructed an international-standard automobile
manufacturing plant in the high-tech zone of Cat Hai, Hai Phong
This facility has the capacity to produce thousands of automobiles
each year and meets stringent quality requirements
3 VinFast's Vision, Mission, and Goals
4
Trang 9VinFast's vision in the automotive industry
"To orient towards becoming a leading
Technology-Industry-Commerce-Service Group in the region."
As a Vietnamese automotive brand, VinFast envisions becoming a
global intelligent electric vehicle manufacturer VinFast has laid the
foundation for Vietnam's electric car and motorcycle manufacturing
industry while striving to contribute to the global electric vehicle
revolution
Furthermore, with the philosophy of "Customer-Centric," VinFast
continuously innovates to create high-quality products at the best
prices and exceptional after-sales service This commitment aims to
allow everyone to use innovative electric vehicles, contributing to
shaping a green, intelligent, and sustainable future
In 2021, VinFast officially announced its vision of becoming a
smart electric car company after more than a year and a half of
producing and launching internal combustion engine (ICE) models
This vision is considered consistent with global trends, especially
in North America and Europe Even neighboring China is also
promoting the development of electric vehicles
VinFast's mission
With the mission "For a more beautiful life for everyone", VinFast
wants to build for the country an automobile brand imbued with a
Vietnamese spirit that is world-class
They originated from the desire for Vietnamese citizens as well
as all global citizens, to have access to high-tech cars at affordable
prices VinFast also aims to "go green" globally with "green car"
products, contributing to sustainable environmental protection
VinFast carries on its mission to revive Vietnam's industrial
production VinFast was really warming up both Vietnam and the
world when the Vietnamese car brand officially entered the world
automobile manufacturing stage through the event of introducing its
first two car models at the Paris Motor Show 2018 VinFast not only
Trang 10represents the aspiration of a Vietnamese automobile brand but is
also a project that creates motivation to promote industrial
production that is stagnant in the country
VinFast's strategic goal
VinFast's strategic goal is to become a leading company in the
field of automobile manufacturing and smart technology in Vietnam
and around the world The company aims to develop high-quality
products and services that meet customers' needs and bring them
maximum satisfaction VinFast also focuses on developing
innovative and sustainable technology, ensuring that its products
and services actively contribute to social progress and
environmental protection
VinFast has demonstrated its strategic goals by launching
high-quality and competitive automobile products For example, VinFast
Lux A2.0 and Lux SA2.0 have received many positive reviews from
automotive experts and consumers These car models have modern
and comfortable designs, advanced technology, and good
performance
VinFast has also invested heavily in research and development of
electronic technology, software, and artificial intelligence to provide
smart and sustainable solutions for the auto industry
4 VinFast in the Global Market
a International expansion and product exports
International expansion:
After the launch of the two electric cars VF e35 and VF e36 at the
Los Angeles Auto Show 2021, the international media published a
series of articles about "the Newcomer - VinFast
In 2022, VinFast has continued to expand its global business
network opening more than 30 retail stores and service centers in
the US, Canada, Germany, France, and the Netherlands, to serve
consumers in these key markets
6
Trang 11In the past few days, VinFast’s public listing follows the
completion of the business combination with Black Spade on August
14, 2023 VinFast celebrated this moment by ringing the opening
bell at Nasdaq Stock LLC and became the largest Vietnamese
company listed on the U.S stock market by market capitalization It
not only provides VinFast with more opportunities for future
development but also leads the way for other Vietnamese brands to
play an increasing role in the global economy
Products export:
On April 15, VinFast announced that a batch of its 1,800 VF 8
electric cars were at MPC Port in the northern city of Hai Phong for
export to the US and Canada As planned, the cars sold in the US
market in May and in the Canadian market in June
Previously, on November 25, 2022, VinFast exported the first
batch of smart electric cars, including 999 units of VF 8 City Edition,
to the international market This was the first batch of cars exported
to the international market among 65,000 orders for VinFast VF 8
and VF 9 electric cars globally
In addition to individual customers, VinFast has also received
exceptional attention from fleet companies Besides the VF 8 and VF
9, VinFast’s smart electric vehicle lineup comprises the VF 5, VF 6,
and VF 7 in the A, B, and C segments, respectively
Furthermore, VinFast announced the shipment of the second
batch of 1,879 VF 8 to the US and Canada Upon arrival, VinFast will
hand over 1,098 VF 8 to the US market and will continue the journey
with the remaining 781 cars to Canada afterward For the European
markets, the first exported batch is expected to commence in
mid-July 2023 with 700 VF 8 vehicles
b The target markets of VinFast
On July 12th, 2021, VinFast Commercial and Services Trading LLC
officially kick-started its branches in the US, Canada, France,
Germany, and the Netherlands in preparation for its launch in those
Trang 12markets, moving closer to becoming a global smart electric car
company
The US, Canada, France, Germany, and the Netherlands have
been considered vital markets in VinFast’s business expansion plans
since its early days Regarding business strategy, VinFast has
designed relevant plans based on each market’s features In Europe,
VinFast will particularly focus on France, Germany, and the
Netherlands before moving on to other countries VinFast’s car
models will be appropriately designed for customer needs and
operating conditions in each country
c Challenges and Opportunities in the Global Market
Challenges:
The EV market is very lucrative in the US However, VinFast will
have to compete with big players, which are ‘famous’ and
experienced For example, Tesla is helmed by billionaire Elon Musk
In the first nine months of 2022, 140,000 Telsa products of Model 3
and Model Y reached the US Ford is also in the race with the F-150
Lightning which is very attractive in the market Meanwhile, the
Mustang Mach-E, Ford’s first sports EV, has become a phenomenon
with 28,000 cars, according to Ward Intelligence
In addition to the advantages of fighting in the home market, US
manufacturers also have support from Washington through a
cautious policy applied to imported EVs and priority given to cars
from North America
On the other hand, there are several suspects of VinFast’s car
qualities The cars also have a shortage of sound deadening, leading
to wearying road and tire noise The electronics, including
driver-assistance functions, are glitchy and sometimes fail to work at all
Opportunities:
Aiming at vital global markets such as the United States, Canada,
and some European countries, VinFast has taken advantage of the
negative influence of ordinary vehicle factors such as the high price,
8