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Tiêu đề Make a Presentation about VinFast
Tác giả Nguyễn Thị Nhung, Bùi Thị Hà Phương, Vũ Thị Minh Phương, Nguyễn Thị Thúy Quỳnh, Nguyễn Tiến Thành
Người hướng dẫn Đặng Thị Khánh Hà
Trường học Thuongmai University
Chuyên ngành English
Thể loại Group Presentation
Năm xuất bản 2023
Thành phố Hanoi
Định dạng
Số trang 20
Dung lượng 1,44 MB

Nội dung

History of formation and developmentVinFast''''s full name is VinFast Manufacturing and Trading LimitedLiability Company, a Vietnamese automobile and electric motorbikemanufacturing and sup

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THUONGMAI UNIVERSITY

ENGLISH FACULTY

-*** -DISCUSSION

Make a presentation about VinFast

Lecturer: Đặng Thị Khánh Hà

Group: 8 Class: 231ENTI101126

Hanoi, September 2023

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GROUP DISCUSSION ENGLISH 2

Topic: Make a presentation about VinFast

Group: 8 Class: 231ENTI101126

Lecturer: Đặng Thị Khánh Hà

Group preparation assessment: Nguyễn Thị Nhung

Presentation assessment: List of students (in the order of

presenting)

No Name (for students)

Comments (for lecturer

only) Mark

1 Nguyễn Thị Nhung Leader

2 Bùi Thị Hà Phương

3 Vũ Thị Minh Phương

4

Nguyễn Thị Thúy

Quỳnh

5 Nguyễn Tiến Thành

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I Introduction

II Body

1 History of formation and development

2.VinFast's Products and Services

3.VinFast's Vision, Mission, and Goals

4.VinFast in the Global Market

5 VinFast's Contribution to the Economy and Society III Conclusion

IV Reference

MAKE A PRESENTATION ABOUT VINFAST

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I Introduction 1

II Body 1

1 History of formation and development 1

a Foundation and Commencement of Operations 1

b Notable achievements of VinFast 2

2 VinFast's Products and Services 3

3 VinFast's Vision, Mission, and Goals 4

4 Vinfast in the Global Market 5

a International expansion and product exports 6

b The target markets of VinFast 6

c Challenges and Opportunities in the Global Market 7

5 VinFast's Contribution to the Economy and Society.8 III Conclusion 9

IV References 9

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PRESENTATION “MAKE A PRESENTATION ABOUT VINFAST”

I Introduction

VinFast is a domestic automobile brand that is still quite young,

but since its launch, it has continuously created a lot of buzz in the

field of manufacturing electric cars and motorbikes Up to now,

VinFast has been growing with many great strides in the

international arena With the philosophy of "Putting customers at the

center", VinFast is constantly innovating to create classy products

and excellent experiences for everyone Invite you and your group of

8 to learn about the history of formation and development of

VinFast, its vision, goals and contributions to the economy and

society through the presentation below

II Body

1 History of formation and development

VinFast's full name is VinFast Manufacturing and Trading Limited

Liability Company, a Vietnamese automobile and electric motorbike

manufacturing and supplying unit established in 2017 VinFast's

headquarters was established in Hai Phong City with CEO Mr James

Benjamin DeLuca and Mr Le Thanh Hai co-in charge

The name VinFast is an abbreviation of the phrase "Vietnam

-Style - Safety - Creativity - Pioneer '', in which the letter Ph is

changed to the letter F VinFast is a completely new startup name in

the field of automobile manufacturing with strong support from

Vingroup

a Foundation and Commencement of Operations

Phase 1: Establishment of VinFast

- 2017: Establishment of VinFast's modern automobile

manufacturing complex with leading global expansion capabilities

with up to 90% automation in Hai Phong, Vietnam

- 2018: The official launch event of Lux models at the 2018 Paris

Motor Show, awarded "A Star is Born" by AUTOBEST

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- 2019: Officially launched 3 car models: Lux A2.0 sedan, Lux

SA2.0 SUV and city car Fadil along with 3 smart electric motorbike

models: Ludo, Impes and Klara in the Vietnamese market

Phase 2: Acceleration

- 2020: VinFast car models have become the best-selling car

models in the Vietnamese market

- 2021: Launching two new high-end smart electric car models:

Feliz and Theon In addition, electric bus products were also officially

put into operation

- 2022: Launching three completely new smart electric car

models: VF e34, a compact SUV for the Vietnamese market, and two

more advanced smart electric car models: VF 8 and VF 9 for the

global market

Phase 3: Reaching out globally

- 2021: Announcing VinFast's all-electric product development

strategy until 2023 Revealing the entire electric vehicle line across

all electric segments: VF 8 and VF 9 for the global market

- 2022

Open sales and orders for electric car models VF 8 and VF 9

Launch of VinFast NFTs and exclusive offers

Opening showrooms in the US, Canada and Europe

Global distribution of 02 electric car models VF 8, VF 9

b Notable achievements of VinFast

AUTOBEST 2018 - A Star is Born by AUTOBEST

Recognizing the unprecedented growth in the number of new

companies entering the industry, AUTOBEST has launched a new

award for new startups in the auto industry and new projects in the

auto industry The organization selected VinFast as the first winner of

the “A Star is Born” Award at the Paris Motor Show

AUTOBEST is one of the most prestigious car rating associations

in the world, annually awarding the Best Cars to Buy in Europe

2

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NCAP Ratings 2019

Lux A2.0: Achieving 5-star ASEAN NCAP safety

Lux A2.0: Achieving 5-star ASEAN NCAP safety

VinFast has earned two 5-star NCAP ratings at ASEAN NCAP (New

Car Assessment Program for Southeast Asian Countries) thanks to

VinFast's commitment to road traffic safety with the first models that

ASEAN NCAP tested

ASEAN NCAP is a global organization that recognizes outstanding

performers and contributors to road traffic safety, raises awareness

and encourages automobile manufacturers to meet higher safety

standards

ASEAN NCAP Grand Prix Awards 2020 - Award of Excellence for New Manufacturer's Commitment to Safety

Once again, VinFast's development is proven by receiving the

ASEAN NCAP award on October 23, 2019 All three car lines Lux

A2.0, Lux SA2.0 and Fadil meet ASEAN NCAP standards of 4-5 stars

and are the first brand in the region to receive this award

2 VinFast's Products and Services

In a context of increasing population, environmental

sustainability is becoming increasingly important to customers

Therefore, the demand for clean transportation options is on the

rise Understanding this, VinFast has flexibly produced not only

gasoline-powered vehicles but also developed electric vehicles The

electric vehicle lineup developed by VinFast includes the following

main product categories:

- Firstly, electric bicycles: These are primarily targeted at students

With a mid-range price, sturdy materials, and safety assurance,

parents trust them for their children

- Secondly, electric scooters: VinFast's electric scooters are the

ideal choice for students and newcomers to the workforce

- Next, electric cars: VinFast's electric car product line features

stylish designs, diverse configurations, and reasonable prices It can

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be said that VinFast electric cars are well-suited for the middle to

high-income segments

- Finally, Vinbus: VinFast's electric bus lineup

In addition to emphasizing the development of diverse product

lines suitable for all customer segments, VinFast also offers many

attractive services, including:

- Firstly, post-purchase customer care services: VinFast owns a

network of 64 showrooms nationwide, so customers receive a

variety of support services after purchasing a vehicle

- Secondly, warranty and maintenance policies

- Thirdly, battery rescue services to address situations where the

vehicle runs out of battery on the road

- Furthermore, there are many other services that Vinfast offers to

its customers, such as spare parts replacement, battery rental,

battery exchange, and more

In recent years, VinFast has achieved notable progress in

technology and design since its establishment in 2017 Here are

some of VinFast's key achievements to date:

- Firstly, Utilizing advanced technology: VinFast has integrated

advanced technologies into their vehicle models, including

autonomous driving technology, smart connectivity, advanced

safety systems, and fast-charging technologies for electric vehicles

- Secondly, Collaborating with renowned partners: VinFast has

established strategic partnerships with leading global automotive

groups such as BMW, General Motors, and Bosch to support the

development of technology and vehicle design

- Furthermore, Building a modern automobile manufacturing plant:

VinFast has constructed an international-standard automobile

manufacturing plant in the high-tech zone of Cat Hai, Hai Phong

This facility has the capacity to produce thousands of automobiles

each year and meets stringent quality requirements

3 VinFast's Vision, Mission, and Goals

4

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VinFast's vision in the automotive industry

"To orient towards becoming a leading

Technology-Industry-Commerce-Service Group in the region."

As a Vietnamese automotive brand, VinFast envisions becoming a

global intelligent electric vehicle manufacturer VinFast has laid the

foundation for Vietnam's electric car and motorcycle manufacturing

industry while striving to contribute to the global electric vehicle

revolution

Furthermore, with the philosophy of "Customer-Centric," VinFast

continuously innovates to create high-quality products at the best

prices and exceptional after-sales service This commitment aims to

allow everyone to use innovative electric vehicles, contributing to

shaping a green, intelligent, and sustainable future

In 2021, VinFast officially announced its vision of becoming a

smart electric car company after more than a year and a half of

producing and launching internal combustion engine (ICE) models

This vision is considered consistent with global trends, especially

in North America and Europe Even neighboring China is also

promoting the development of electric vehicles

VinFast's mission

With the mission "For a more beautiful life for everyone", VinFast

wants to build for the country an automobile brand imbued with a

Vietnamese spirit that is world-class

They originated from the desire for Vietnamese citizens as well

as all global citizens, to have access to high-tech cars at affordable

prices VinFast also aims to "go green" globally with "green car"

products, contributing to sustainable environmental protection

VinFast carries on its mission to revive Vietnam's industrial

production VinFast was really warming up both Vietnam and the

world when the Vietnamese car brand officially entered the world

automobile manufacturing stage through the event of introducing its

first two car models at the Paris Motor Show 2018 VinFast not only

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represents the aspiration of a Vietnamese automobile brand but is

also a project that creates motivation to promote industrial

production that is stagnant in the country

VinFast's strategic goal

VinFast's strategic goal is to become a leading company in the

field of automobile manufacturing and smart technology in Vietnam

and around the world The company aims to develop high-quality

products and services that meet customers' needs and bring them

maximum satisfaction VinFast also focuses on developing

innovative and sustainable technology, ensuring that its products

and services actively contribute to social progress and

environmental protection

VinFast has demonstrated its strategic goals by launching

high-quality and competitive automobile products For example, VinFast

Lux A2.0 and Lux SA2.0 have received many positive reviews from

automotive experts and consumers These car models have modern

and comfortable designs, advanced technology, and good

performance

VinFast has also invested heavily in research and development of

electronic technology, software, and artificial intelligence to provide

smart and sustainable solutions for the auto industry

4 VinFast in the Global Market

a International expansion and product exports

International expansion:

After the launch of the two electric cars VF e35 and VF e36 at the

Los Angeles Auto Show 2021, the international media published a

series of articles about "the Newcomer - VinFast

In 2022, VinFast has continued to expand its global business

network opening more than 30 retail stores and service centers in

the US, Canada, Germany, France, and the Netherlands, to serve

consumers in these key markets

6

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In the past few days, VinFast’s public listing follows the

completion of the business combination with Black Spade on August

14, 2023 VinFast celebrated this moment by ringing the opening

bell at Nasdaq Stock LLC and became the largest Vietnamese

company listed on the U.S stock market by market capitalization It

not only provides VinFast with more opportunities for future

development but also leads the way for other Vietnamese brands to

play an increasing role in the global economy

Products export:

On April 15, VinFast announced that a batch of its 1,800 VF 8

electric cars were at MPC Port in the northern city of Hai Phong for

export to the US and Canada As planned, the cars sold in the US

market in May and in the Canadian market in June

Previously, on November 25, 2022, VinFast exported the first

batch of smart electric cars, including 999 units of VF 8 City Edition,

to the international market This was the first batch of cars exported

to the international market among 65,000 orders for VinFast VF 8

and VF 9 electric cars globally

In addition to individual customers, VinFast has also received

exceptional attention from fleet companies Besides the VF 8 and VF

9, VinFast’s smart electric vehicle lineup comprises the VF 5, VF 6,

and VF 7 in the A, B, and C segments, respectively

Furthermore, VinFast announced the shipment of the second

batch of 1,879 VF 8 to the US and Canada Upon arrival, VinFast will

hand over 1,098 VF 8 to the US market and will continue the journey

with the remaining 781 cars to Canada afterward For the European

markets, the first exported batch is expected to commence in

mid-July 2023 with 700 VF 8 vehicles

b The target markets of VinFast

On July 12th, 2021, VinFast Commercial and Services Trading LLC

officially kick-started its branches in the US, Canada, France,

Germany, and the Netherlands in preparation for its launch in those

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markets, moving closer to becoming a global smart electric car

company

The US, Canada, France, Germany, and the Netherlands have

been considered vital markets in VinFast’s business expansion plans

since its early days Regarding business strategy, VinFast has

designed relevant plans based on each market’s features In Europe,

VinFast will particularly focus on France, Germany, and the

Netherlands before moving on to other countries VinFast’s car

models will be appropriately designed for customer needs and

operating conditions in each country

c Challenges and Opportunities in the Global Market

Challenges:

The EV market is very lucrative in the US However, VinFast will

have to compete with big players, which are ‘famous’ and

experienced For example, Tesla is helmed by billionaire Elon Musk

In the first nine months of 2022, 140,000 Telsa products of Model 3

and Model Y reached the US Ford is also in the race with the F-150

Lightning which is very attractive in the market Meanwhile, the

Mustang Mach-E, Ford’s first sports EV, has become a phenomenon

with 28,000 cars, according to Ward Intelligence

In addition to the advantages of fighting in the home market, US

manufacturers also have support from Washington through a

cautious policy applied to imported EVs and priority given to cars

from North America

On the other hand, there are several suspects of VinFast’s car

qualities The cars also have a shortage of sound deadening, leading

to wearying road and tire noise The electronics, including

driver-assistance functions, are glitchy and sometimes fail to work at all

Opportunities:

Aiming at vital global markets such as the United States, Canada,

and some European countries, VinFast has taken advantage of the

negative influence of ordinary vehicle factors such as the high price,

8

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