Phân tích tiềm năng phát triển du lịch và đề xuất giải pháp cho du lịch tỉnh Vĩnh Phúc ( bản tiếng anh)

Phân tích SWOT du lịch Vĩnh Phúc bằng tiếng anh Đề xuất các giải phát phát triển du lịch tại Vĩnh Phúc Đánh giá tài nguyên du lịch tỉnh Vĩnh Phúc Thực trạng phát triển du lịch Vĩnh Phúc

BỘ GIÁO DỤC VÀ ĐÀO TẠO TRƯỜNG ĐẠI HỌC PHENIKAA

Khóa : K15

Lớp : TADL2 – N03

Hà Nội, tháng 01 năm 2024

GROUP6

MAIN CONTENTS

A INTRODUCTION 1

1 Introduction of our asignment: 2

2 Introduction of the destination: 2

2.1 Introducing Vinh Phuc 2

4 Advertise the destination in Vinh Phuc 17

5 Cultural tips for visitors to this destination 18

6 A campaign to promote the destination 21

7 A special tour (3 days 2 nights) 22

C CONCLUSION 29

D RECOMENDATION 30

E REFERENCE 32

1

A INTRODUCTION 1 Introduction of our assignment

First of all, we would like to thank the teachers of English for Tourism who guided and taught us to complete this research Through this research, we hope to contribute a small part to exploiting the tourism potential of the Vinh Phuc province

Our group consists of four members: Pham Thi Huyen., Bui Ngoc Minh, Tran Phuong Trang, Ly Thi Trang

Under the extremely enthusiastic and dedicated guidance of Ms Dinh Thi Hong Ngoc, we had basic and practical knowledge about the module ''Tourism English” To take the final exam of the English for Tourism module, our group decided to choose Vinh Phuc as the destination we will research and learn about Hopefully through this article, people will know more about Vinh Phuc tourism, promoting tourism here

Vinh Phuc is currently a destination attracting many tourists who want to explore, visit and experience This place not only has amazing landscapes but also historical and cultural relics and intangible cultural heritage recognized on the UNESCO list Vinh Phuc is considered an ideal destination for short vacations, helping visitors "temporarily leave" the rush of everyday life The reason why our group chose this destination is

because we want to exploit and develop the destination, approaching not only domestic tourists but also wanting to promote the natural beauty of majestic nature to foreign visitors With a favorable geographical location and mild weather combined with the beauty of mountain and forest nature, Vinh Phuc is expected to be a potential tourist destination in the future, promoting the country's tourism industry To learn more about the destination, our team went deeper and exploited it’s strengths and weaknesses, it’s tourism potential and suggested a suitable tour program for a certain group of visitors

2 Introduction of the destination:

2.1 Introducing Vinh Phuc

Vinh Phuc is a province in the Red River Delta, about 55km north of Hanoi This place is blessed with many natural resources, a province that can be said to be almost unaffected by natural disasters, and many beautiful places When mentioning Vinh Phuc, we often remember the misty Tam Dao, "miniature Da Lat," the blue Dai Lai lake, and many famous destinations such as Truc Lam Tay Thien Zen Monastery, traditional craft villages, and festivals Festival of the San Diu people Vinh Phuc is always an ideal place to rest and relax on weekends because its fresh, cool atmosphere is maintained all year round

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2.2 Tourism potential

2.2.1 Natural tourism potential

The terrain of Vinh Phuc province is very rich and diverse, including parts of low and medium mountainous terrain as well as plains The Tam Dao mountain area, with a national forest covering an area of about 15,753 hectares and reaching an altitude of 1,591 meters above sea level, is an outstanding attraction

This land captivates visitors with its majestic, poetic beauty and cool, refreshing air The village landscape adds to the picturesque setting, characterized by rice fields interspersed with bamboo fences This combination creates a brilliant, colorful scene but still retains the ancient, mossy beauty of traditional Vietnamese communal houses and pagodas These architectural gems are often hidden under a protective canopy of ancient trees, contributing to an atmosphere of historic charm Two notable village gates, Phu Hau and Lap Thach, mark the entrance to the villages and offer a glimpse of the area's rich cultural heritage These gates serve as thresholds into villages, displaying distinctive architecture and cultural elements that have endured before

About the climate, with a humid tropical monsoon climate, it is suitable for tourism Spring in Vinh Phuc has warm weather, sometimes with a drizzle; spring rain is suitable for sightseeing and leisure activities, associated with many festivals, pilgrimages to temples, and landscapes Summer temperatures here are not too hot In mountainous areas, it will be cooler and is often chosen as a place to avoid the hot summer sun Fall comes, and basking in the not-too-harsh sunlight and gentle breeze here is extremely romantic and poetic In winter, the weather is cold, dry, and sunny

The province has many rivers and lakes that are exploited for sightseeing, relaxation, and entertainment purposes The Red River system includes two large branches: the Da River on the right bank and the Lo River on the left bank Dai Lai Lake and Xa Huong Lake have a harmonious combination of wide, clear water surfaces and natural landscapes, creating a charming landscape full of life

Because this place is characterized by a humid tropical monsoon landscape, the flora and fauna here are very rich Tam Dao National Park has about 2,000 species of plants and 840 species of animals, many of which are endemic and rare This place also has the largest bear rescue center in Vietnam, located in the Chat Dau valley of Tam Dao National Park There are many different species of bears that have been rescued and cared for here, known as "Paradise for Bears."

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Therefore, this place has great potential to develop tourism and form entertainment resorts Tam Dao tourist area, honored as the world's leading tourist town in 2022, is an ideal resort Nature has bestowed many valuable tourism resources on Vinh Phuc, including lakes: Dai Lai, Bo Lac, Van Truc, Thanh Lanh, Xa Huong, Vac Lagoon, and Rung Lagoon In addition, Hai Luu and Dao Tru stork gardens are also associated with countryside tours

2.2.2 Cultural tourism potential

Vinh Phuc is a province with a long cultural history, experiencing many ups and downs of historical development until today, and has many historical and cultural relics (65 historical and cultural relics national ranking), unique festivals, and traditional craft villages

The first is about historical and cultural relics, such as Tay Thien scenic relic area; Truc Lam Tay Thien Zen Monastery; Truc Lam Tue Duc Zen Monastery; Left General Tran Nguyen Han Temple; Binh Son Tower; Vinh Khanh Pagoda; Ha Tien Pagoda; Huong Canh communal house cluster; Tho Tang communal house; Dong Dau archaeological site (Yen Lac);etc

The second is the local traditional festivals: the Tay Thien festival, the buffalo fighting festival, the Thinh temple festival, the mat stealing festival, etc Besides, unique folk songs and folk dances such as Singing Drum Quan, singing Soong Co, singing Sinh Ca, are also a bright spot that highlights the cultural identity here

Next are handicraft products, famous traditional craft villages such as Huong Canh pottery village, Thanh Lang carpentry village, Vinh Son snake village, Ly Nhan blacksmith village, Hai Luu stone craft always a source of pride The pride of indigenous people is the work they do every day to earn extra income, and it also contributes to adding value to the local tourism industry

Finally, there are unique folk games and many specialties imbued with the local colors of Vinh Phuc This is also an attractive destination for tourists to experience and visit.

2.3 Tourist attraction

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Tam Dao town is

located about 80 km from Hanoi Tam Dao is called Vietnam's second Da Lat because of its cold air, Western architectural buildings and majestic natural scenery

Tay Thien Truc Lam Zen Monastery is one

of the three largest Zen monasteries in Vietnam The monastery is located next to the scenic Tay Thien ancient pagoda, a peaceful place in Vinh Phuc

Dai Lai Lake is only

about 50 kilometers from the center of Hanoi, surrounded by green patches of natural forests, with many attractive fun activities

Hai Luu Stork Garden

has a unique peaceful atmosphere Visitors will discover countless rare species of birds and storks

Built in the 17th century during the Later Le

Dynasty, Huong Canh communal house has

impressive architecture and intricate, skillful sculptures

Tho Tang communal house, built hundreds of

years ago, is one of the most beautiful ancient communal houses in Vietnam, and still retains dozens of priceless reliefs built in

architectural style.

Tourist attraction

B CONTENT 1 Transports

Vinh Phuc, with its strategic location and well-connected transportation infrastructure, offers many options for tourists to conveniently access the province

Road network:

The province has interlaced national highways such as QL2A (Hanoi - Lao Cai), QL2B, QL2C, and QL23 Notably, the Trans-Asia Expressway connecting Cai Lan Port with Noi Bai, Vinh Phuc, Lao Cai and extending to Yunnan, China, has been in operation since 2009, with a length of more than 40 km in Vinh Phuc

Rail:

The Hanoi - Lao Cai-Kunming railway and the Hanoi-Vinh Yen railway provide effective rail transport options Visitors can choose different train services, such as SP4, SP8, and LC4, with ticket prices ranging from 35,000 to 70,000 VND per person

Waterway:

Vinh Phuc boasts an easily accessible waterway system, with both the Red River and Lo River contributing to the waterway transportation network

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Airlines:

Located adjacent to Noi Bai International Airport, one of the largest airports in the country, Vinh Phuc is easily accessible by air Traveling by air is the fastest and most time-saving option for travelers coming from the Central or Southern regions With Hanoi close by, visitors can reach Vinh Phuc conveniently by car, bus, motorbike or taxi

Transport types to explore Vinh Phuc

Bus: From My Dinh bus station, several bus

companies operate routes to Vinh Phuc, with ticket prices ranging from 60,000 to 80,000 VND and travel time ranging from 1.5 to 2

hours

Car: From Hanoi center, follow Thang Long

and Noi Bai highways for nearly 20 km, then go west-northwest about 26 km along National Highway 2 to reach Vinh Phuc

Travel time is about 2 hours

Motorbike: With a relatively short distance,

traveling by motorbike is very convenient From Hanoi, follow Pham Hung Street and go straight to Vinh Yen City, Vinh Phuc

Province

Bus routes: Catch bus number 58 at Long

Bien intersection and then transfer from Me Linh Plaza to bus number 1 to Vinh Phuc,

another public transportation option

Motorcycles are the most common mode of transportation used to get to Vinh Phuc Maybe because riding a motorcycle is more convenient and less expensive, travelers take the initiative to see things when they are these trips

Overall, Vinh Phuc offers a variety of transportation options, ensuring easy access for visitors from many different regions by road, rail, waterway or air

2 Accommodation

Vinh Phuc has many different types of accommodation, from motels and homestay hotels to villas and resort villas There are 113 accommodation establishments (according to Vietnam tourism database) Coming here, visitors will be provided with a type of accommodation that suits their individual needs and preferences

- Business travelers

The Venus Tam Dao Hotel

Located in area 1, Tam Dao town, Tam Dao district, Vinh Phuc province 4* Standard owns 197 rooms with prices ranging from 500,000 to 6,000,000 Around the hotel, you can move to some of the nearest tourist destinations, such as Tam Dao The Venus services, such as restaurants, seminars, a four-season swimming pool, a spa and massage, and rooms Gym and amusement park complex Divided into four room categories, such as a suite room, a deluxe room, a senior suite room, and a grand suite room with luxurious space and a cozy interior, it is full of modern and comfortable equipment This place is suitable for all individuals, families, organizations, or businesses

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- Business travelers and families with small children

Flamingo Dai Lai Resort

Flamingo Dai Lai Resort has luxurious villas located in the middle of a peaceful landscape in Dai Quang village, Ngoc Thanh commune, Phuc Yen, Vinh Phuc - with the standards of the largest and most beautiful 5-star resort in the North Prices range from 2,000,000VND to 13,000,000VND per night The resort is located only 1.5 km from Dai Lai Golf Course, 23.8 km from Noi Bai Airport, and 31.2 km from Tam Dao The resort has an outdoor swimming pool and restaurant and unique and classy architecture in accordance with the idea of luxury living in the middle of nature." Flamingo Dai Lai Resort includes a high-class resort, 5-star ecological villas, a system of sports clubs, entertainment, health care, high-end art, artistic landscapes, a service center, amenities, and a unique park, meeting all entertainment and relaxation requirements for tourists traveling with families, organizations, or businesses

- Family with small children and solo travelers and backpackers

Chillout Village Homestay Tam Dao

Located at Highway 2B, Tam Dao town, Vinh Phuc, Vietnam Prices range from 900,000 to 1,200,000, with a convenient location on the mountain, just a 5-minute drive from Cau May Studio Tam Dao and Tam Dao Church Tam Dao Stadium (2.3 km) and Tam Dao National Park (4.3 km) Designed in a classic, romantic style with bold Western influences, There is a restaurant serving European and Asian dishes, free breakfast, and BBQ service Homestay is divided into 4 room categories: single Swiss chalet, double Swiss chalet, Monica, and Tata House Homestay is suitable for groups of

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- Solo travelers and backpackers

Seventeen Hostel – Hostel in Tam Dao

Located in Zone 1, TT Tam Dao, Vinh Phuc The hotel is located near famous tourist attractions in Tam Dao such as Stone Church, Golden Pagoda, Mau Temple, Thuong Ngan Temple, Heaven Gate, Square, Silver Waterfall, Quan Gio, etc The hostel provides modern guest rooms Each room can accommodate from 5 to 15 guests Bunk bed rooms ensure private space but still save costs for visitors The rooms have private bathrooms, lockers, air conditioners, wifi, water heaters, etc Divided into 5 room categories: samu room, wall room, wild sunflower room, azalea room, and rose room This place is suitable for groups of friends, solo travelers, and backpackers

3 Analyze its tourism potentials using SWOT method

- Tourist attraction: Tam Dao mountain,

Dai Lai Lake,etc - Activities for family

- Local tourism workforce is still substandard

- Not many entertainment options - Human resources in craft villages

are still weak

- Tourism resources have not been exploited much

- The management at tourist destinations

- Night life and clubbing - Local food

- Destination image is highly appreciated

- Occasionally landslides occur - After the Covid-19, it takes time to recover

- Accommodation facilities are not available

3.1 Strengths

Diverse traffic types: near the beginning of National Highway 18, connecting to Quang Ninh, bordering the capital Hanoi Developing road and rail transport infrastructure connecting Hanoi station with Vinh Yen station, near Noi Bai international airport Besides, this place has a quite dense river system with two large rivers: the Hong River and the Lo River This is the strength that can develop attractive tours with the construction of tourist boat wharves in appropriate locations

The natural resource conditions here are famous for eco-tourism and resort tourism In particular, Tam Dao National Tourist Area is only about 2 hours from Hanoi, so it is very suitable for a weekend vacation chosen by many people Vinh Phuc Golf Course System is among the top 5 most popular golf courses in 2022 And was awarded "World's Leading Destination Town (2022)"

Tourist attractions that must be mentioned are Tam Dao tourist area, Xa Huong Dam, Dai Lai lake, Thanh Lanh golf course, Tam Dao, Dam Vac, Dai Lai, Binh Son Tower, Tay Thien Zen monastery, village Huong Canh pottery, Tho Tang communal house, etc., and many other famous places

There are 65 historical-cultural relics ranked at the national level: 03 relics ranked as special national relics (historical cultural relics and scenic spots Tay Thien-Tam Dao, architectural relics art of Binh Son Tower, and architectural and artistic relics of Tho Tang Communal House) Vinh Phuc has 3 types of intangible cultural heritages registered on the UNESCO list (Ca Tru singing, Huong Canh river pulling heritage, Vietnamese belief in worshiping the Mother Goddess Tam Phu) and 5 heritages included in the UNESCO list list of national intangible cultural heritage (Ngu Doi Temple