Start-Up Project Virtual Assistants To Assist In Doing Yoga And Gym (Copos.pdf

• Product: Website to support Yoga and Gym practice through virtual assistant AI• Vision: Creating a high-quality online platform for Yoga and Gym support servicesthrough virtual assista

FPT CAN THO UNIVERSITY

START-UP PROJECT

The title:

VIRTUAL ASSISTANTS TO ASSIST IN DOING

YOGA AND GYM (COPOS)

Lecturer: Dr Nguyen Trong Luan

Mentor: Mr Dang Van Khoa

Class: EXE101.2

Group: 4

Group member:

Nguyen Ngoc Thanh Ngan – CS160647

Le Quynh Chi – CE160934Lam Ngoc Nhu – CE160612Huynh Ngoc Huyen – CA150677Pham Xuan Giang – CE160022

To Ngo Bao – CS150735

CAN THO - 2023

TABLE OF CONTENTS

CHAPTER I: OVERVIEW 3

1.1 General introduction 3

1.1.1 Project information 3

1.1.2 Areas of activity 3

1.2 Personnel structure 4

1.3 Product 5

1.3.1 Product Description 5

1.3.2 Implementation process 7

1.4 The idea of the project 8

1.4.1 Challenges and difficulties 8

1.4.2 Solution from the project 8

CHAPTER II: MARKET 9

2.1 PEST Model 9

2.2 SWOT Model 10

2.3 Business Model – Canvas 11

2.4 Market survey 16

2.4.1 Form 16

2.4.2 Target 16

2.4.3 Result evaluation 16

CHAPTER III: IMPLEMENTATION PLAN 21

3.1 Capital 21

3.2 Launching Plan 21

3.3 Development plan in 3 years 21

• Product: Website to support Yoga and Gym practice through virtual assistant (AI)

• Vision: Creating a high-quality online platform for Yoga and Gym support servicesthrough virtual assistants (AI), helping people implement and maintain a healthy and balancedlifestyle

- Provide the best workout experience: committed to giving customers the best workoutexperience through the website platform Using virtual assistants (AI), provide customizedworkouts, and detailed instructions, and track workout progress for clients to achieve theirpersonal goals

- Diversifying exercise services: providing Yoga and Gym exercises through the Websiteplatform, giving people many options to satisfy their training needs and suit their personalpreferences

and advancements in the field of virtual assistants and workouts to enhance the user experience

Use data and user feedback to improve the virtual assistant system and deliver continuousimprovements.

- Convenience and reliability guarantee: committed to providing convenient and reliableservice to customers The project's website platform will be developed to ensure stability andeasy accessibility for everyone

1.2 Personnel structure

Majoring in International Business has the

ability to lead a team, can collect and

analyze information, data, and strengths andweaknesses of each member, therebyoffering a reasonable working method for allmembers be able to use their full potential tosuccessfully complete the assigned tasks.Besides, the CEO also has the task of acting

as a bridge for departments to make jointdecisions when problems arise during theworking process

Majoring in International Business, strength

in activities related to project finance.Manage expenses during projectimplementation, calculate, manage, andoptimize capital from investors, as well asrevenue from project activities

Majoring in English Language but havingpassion and experience in the field ofmarketing Use language competence tosupport translation-related activities such aswords used in projects and communicationwith clients Able to come up with effectivemarketing strategies to help promote thegroup's products Planning and assigningcommunication projects to promote productawareness

Majoring in Information Technology is thekey factor to develop the project.Responsible for the main management of IT-related works The study also explores newtechnologies that provide business value andoffer solutions to digital informationproblems.

Major in Graphic Design, responsible forcreative work and product design such aslogo or website interface design At the sametime, support the design side to serve themarketing work of the project

1.3 Product

1.3.1 Product Description

The group's project will focus on two main areas: artificial intelligence technology and health.The product of the project will be a Website integrated with artificial intelligence (AI) Thefollowing is a simulation image of the Website that the project aims to and will implement:Note: The simulation will be different from the Demo version

Homepage image

● Log In: to collect fees for users, but will be done after the project has had enough

opportunities, capabilities, and regular customers

About: will provide information about the project

Trials: customers will get to try the product first

Let's get started: simulate the screen when the customer uses the product.

● Choose the pose: this will let customers choose the pose they want

● Description: will show the exercise posture

● Start pose: click to start practicing

● Rectangle on the left: through the camera, customers will see themselves on the screen and look at the set with the adjustment of the virtual assistant (AI)

Contract: contact information for the group

1.3.2 Implementation process

The project will develop in 2 phases:

This is a time for team formation, ideation, market analysis, and product simulation At the end

of the phase will be the project analysis results and the product Demo

Develop the Demo into the desired product, and let the customer experience the Demo to collect comments and feedback to improve the product

1.4 The idea of the project

1.4.1 Challenges and difficulties

To develop a product idea, the group gathers students who are very interested in health andphysical training Everyone has intended to spend money on going to a Yoga or Gym, and some

of you have paid a large amount of money every month for this but because you were too busystudying, you did not go to practice on schedule and waste of money But some of you who can'tafford that money but want to have good health have chosen to practice at home through lecturesfrom videos on the internet However, it is not as effective as going to the gym or having aninstructor Through discussing the difficulties of not only the members but also the surroundingfriends, there were 2 difficulties that led to the group having an idea for this project:

• Time: Many people do not have time for exercise, specifically yoga Most of thecustomer groups that the group targets are busy with work and they do not have too much time to

go to the gym It is quite difficult for a student to spend at least 2 hours a day going to the gymwhen the school schedule is something that cannot be changed and not to mention theunexpected activities carried out by the school Hiring a personal trainer to practice can't always

be flexible enough to fit the school's schedule The common situation is that many students havehired a personal trainer or bought a membership card from the gym but can't arrange the time andjust like that, the new month comes and has to pay money while not using all the benefits fromthe money spent

• Cost: The cost of going to a yoga studio or hiring a personal trainer is often quiteexpensive However, not everyone can afford to pay large sums for this The current average tohire a personal trainer for practice will fall and number 4,000,000 to 5,000,000/1 month, and forbuying membership cards from gyms, it will be divided into 2: Yoga studios (400,000-600,000vnd/1 month) and Gym room (250,000-330,000vnd/1 month) These are the closingcosts for the affordable membership packages and do not include other upgrade packages orpremium gyms Thereby it can be seen that for not only students but also many other people,spending money to pay for the above amount is something that needs to be considered verycarefully

1.4.2 Solution from the project

Based on the 2 challenges and difficulties that the team perceives from customers, the team alsooffers 2 solutions to this problem:

• Time: The product supports and helps users flexibly spend most of their time practicingYoga or Gym, even if they face many disadvantages in balancing time for health and work Thegroup's website will be a useful tool for students when today it can be said that most students

always have their own laptop or smartphone to support their studies and it will also be a bridgebetween customers with group products Just through the screen, it is possible to use the product

at any time that the customer feels fits their schedule without having to depend on the schedule

of a personal trainer or gym

• Cost: Because the product is about technology and there are no costs for hiring people(such as hiring staff for the gym or hiring a personal trainer), the cost of the product will besuitable for the needs of customers that the group targets and customers can sign up forweekly/monthly/yearly usage packages to suit each customer's spending Through this, thegroup's products will help customers save their costs, people will not have to pay too muchmoney every month to go to the gym or hire a personal trainer

CHAPTER II: MARKET 2.1 PEST Model

Overview of the market with the group's project in a macro-level way The team will use thePEST model to analyze and evaluate the external factors leading to the risks, challenges, anddevelopment potential when implementing the project:

(Political) (Economic) (Social) (Technology)

- The Yoga and

Gym market has

been trending for

the past few years

However, the cost

- Gen-Z (1997-2012) is ageneration that booms ingoing to Yoga and Gymstudios, besides always

information technologyproducts to supplementthe exercise market toreduce costs and increasecosts constant day

- The trend of shiftingfrom traditional training

to home training with theapplication of informationtechnology

- Information technologyproducts are always themost attractive and talkedabout in society

- The trend oftechnology withintegrated AI hasbecome verypopular today.Invested,researched, and

largecorporations.Easy to growevery day to

difference in themarket.However, thetechnology boomwill lead to aturnaround whenmany technologytrends are short-lived

- The monopoly

of technologyproducts in themarket

traditional ways

of promotingproducts, socialmedia platformssuch as Facebook

or Twitter willactively supportcustomer access

After an overview of the market, the group's project is worked on This project needs tounderstand the evaluation angles more deeply, the SWOT model will evaluate both internal andexternal factors to provide strengths, weaknesses, opportunities, and challenges when the teamimplements the project judgment:

- Technology products with integrated (AI)

- Low cost

- Flexible time

- Less expensive in terms of hiring

manpower for operation

- It is a new product, the awareness is nothigh and few people know about it

- Few key human resources (informationtechnology has only 1 member)

- As a student, I do not have muchexperience in project implementation

- Limited budget

- Demand is increasing day by day

- Exercise habits change, and online form

becomes popular

- The development of information

technology

- Optimization of time and cost

- a new product, rarely seen on the market

2.3 Business Model – Canvas

From the analysis of the two models above, the team will use the Canvas model, consisting ofnine elements, to come up with a business model for the project:

1 Customer Segments:

Who is your target audience?

Who will be willing to pay to use your service?

In order to do the first factor, it is necessary to answer the above two questions With the group'sproject being an Information Technology product with integrated artificial intelligence, a trendthat is very popular today, students from universities, more specifically, will first introducerecommend to students of FPT Can Tho to test first, because students are young, veryunderstanding and interested in information technology-oriented products, so the team wants tolet you experience this product and give feedback so that the team can develop products suitablefor many different audiences

2 Value Propositions:

Purpose of using the product:

• Currently practicing is a trend for young people and many of you have been spending alarge amount of money every month to go to Yoga and Gym instruction centers However, not allyoung people can meet the amount of money for the monthly payment of traditional exercise

• Thus, the team wants to bring a useful and easy-to-use product anywhere, anytimewithout having to go to a traditional gym, which is a Copos - Website that can help users practiceYoga or Gym through the camera of a laptop or phone

and support

feedback

Graphic designers Marketing

Custom advice and

-Cost of capital -Selling expenses

-Management and Maintenance cost

Flexible time Cost savings

Directly: for customers to use the test product

Indirect:

Facebook

Physical resources Knowledge resources Human resources

Students

(mainly from FPT Can Tho)

-Subscription fee

automatically answering frequently asked questions and sending notifications tocustomers.

 Create community and social interaction: An important part of this model is creatingcommunity and encouraging social interaction between customers You can create yourown online forum, discussion group, or social media channel where customers can shareexperiences, exchange ideas and interact with each other AI can assist in monitoring andmanaging this community

 Reviews and feedback: Customer relations also involves reviews and feedback fromcustomers Collect feedback from customers about their experience using the platformand course, and use AI tools to analyze this feedback data and improve its services

5 Revenue Streams:

Currently, this is a project with a business model based on AI technology and implemented on aWeb platform, so revenue will be based on traffic to the AI Virtual assistants to assist in doingYoga and Gym

• Usage fee: charge for the right to use the product or service Customers pay a fee to gainexclusive access to the product for a binding period of time

• Subscription fee: charges for regular and consistent use of a product or service

• Advertising fee: the project is on a Website platform, so the team can allow some parties

to run ads on websites and collect fees from running ads

However, in the immediate future, the team is aiming to put the project into free trial use beforeaiming for a fee-based model

6 Key Activities:

The group's project is carried out by six members from the following majors: economics,information technology, graphic design, and languages Therefore, the main activities of theproject are also assigned to all members

• About creating the first steps of the project, research about IT related activitiesundertaken by you from the information technology industry

• You are in the group of graphic designers in charge of designing Logo and Web forproducts

• The remaining members support marketing activities and create surveys about customerneeds (specifically, students of FPT University Can Tho)

• Regarding communication for the project, the team is working on creating a page for theproduct to advertise as well as attract a larger number of customers (besides students of FPTUniversity Can Tho)