ndividual writing assignment spring 2023 major introduction to management topic company culture

6II.Company culture of TH True Milk...6III.The organizational culture affects how the organization is managed and how decisions are made...7IV.Organizational culture example in business.

FPT UNIVERSITY

FACULTY OF INTERNATIONAL BUSINESS

-*** -INDIVIDUAL WRITING ASSIGNMENT

SPRING 2023 Major: Introduction to Management

Topic: Company Culture

Lecture : Hoang Thanh Tung

Hoa Lac, 21 February 2023

Table of Contents :

Introduction 3

I.The background of the TH True Milk Company .4

1 The history of TH True Milk 4

2 The development period of TH True Milk 5

3 The vison and mission of TH True Milk

3.1: Vison 6

3.2: Mission 6

II.Company culture of TH True Milk 6

III.The organizational culture affects how the organization is managed and how decisions are made 7

IV.Organizational culture example in business 9

V.A company's culture's strengths and weaknesses 10

1.The strengths of TH True Milk company culture 10

2.Weaknesses of TH True Milk company culture 10

Conclusion 11

References 12

Introduction :

Today, a company's success is influenced by a variety of internal and external elements, as we are all aware Internal elements will increase the company's competitiveness and strength while also providing it with

a stronger strategic vision that it can use to plan, organize, control, and test its ability to be adaptable Risky actions caused by difficult-to-control external conditions are taken with the intention of attaining the desired results Moreover, a crucial internal environmental aspect that supports management performance and aids in the company's accomplishments

at home and abroad power sources Corporate culture is a key factor in firms' resilience This essay will inform you about the company's

strengths and shortcomings, as well as how the company culture will

impact the business.

I

THE BACKGROUND OF THE TH TRUE MILK COMPANY

1.The history of TH True Milk.

TH True Milk Company was officially established in 2008 The meaning

of the brand is explained by the business based on the meaning of the word True Happy – true happiness But many people still explain that it is the abbreviation of madam Thai Huong - the founder of the business 2009: TH True Milk Joint Stock Company is a subsidiary of TH Group officially established on 24/02/2009 Being the first company of TH Group with an investment project on an industrial dairy farm, modern milk processing technology, and a methodical distribution system 2009 with the daily import of technology from Israel, and thousands of breeding cows from New Zealand

2010: TH Dairy Food Joint Stock Company brought the first cow to VietNam on 20/02/2010 On 14/05/2010, the groundbreaking ceremony of

TH dairy factory took place in Nghe An with a total investment of 1.2 billion USD 26/12/2010, TH True Milk product was officially launched and

reached consumers

Products/services offered: TH Group’s products currently include:

- Pure pasteurized fresh milk made from 100% fresh cow-milk

- Pasteurized fresh milk low in sugar

- Pasteurized fresh milk flavored with strawberry/ chocolate flavor

- Yogurt, tea, juice, water…

2.The development period of TH True Milk.

2011: TH True Milk Group opened its first main TH True mart store in Hanoi on 26/05/2011, and on 30/08/2011, the first TH True mart store was opened in HCM City

04/09/2011 implemented the project Vi tam voc Viet “ Chung suc chung long – Nuoi duong tai nang” TH Dairy Joint Stock Company was honored

to be awarded the certificate “Golden Trust Supplier 2011” certified by VietNam Enterprise Institute on 15/10/2011

2012: TH True Milk participated in the International Conference on Milk and the Launching Ceremony of a new set of clean fresh milk with nutrients

2013: Inauguration of TH Fresh Milk Factory with the most modern dairy farm, the largest industrial scale in Southeast Asia

2018: TH True Milk Group inaugurates TH’s first dairy farm in Moscow, Russia

2019: The first batch of Vietnamese dairy products is allowed to be exported to the Chinese market, becoming the first Vietnamese

enterprise to be granted a 6 transaction code by the General

Administration of Customs of China allowing the export of fresh dairy products to China

3 The vison and mission of TH True Milk

3.1: Vison

TH Group wishes to become the leading corporation in Vietnam in the clean food industry derived from nature With serious and long-term investment in collaboration with the world’s most advanced science, determined to become a worldclass food brand that is loved by all consumers, people, and proud countries

3.2: Mission

TH Group always tries its best to nurture Vietnamese body and soul by providing food products derived from nature – clean, safe, fresh, and nutritious

II.COMPANY CULTURE OF TH TRUE MILK.

TH True Milk has a very environmentally and socially friendly

organizational culture This point contributes to improving the

development within the company as well as the brand image in front of the public TH True Milk is always aware that employees are the most valuable asset and the key to the company's long-term success Since then, the company has always considered investing in people as the most core investment Enterprises constantly aspire to build a large team

of international and domestic experts in a professional working

environment Therefore, here you can have the opportunity to learn and

be guided Lead development from experienced colleagues

The company's primary goals are to create a group of competent successors, increase work productivity by routinely holding rigorous training sessions, and timely update knowledge and contemporary technologies online helping workers keep up with economic advancement around the globe The management staff at TH True Milk is zealous, diligent, and forward-thinking For employees who are sincerely

committed, wish to stay with the firm for a long time, and have made great achievements, the company always creates ideal conditions to support capacity development, increase work efficiency, and open up promotion prospects

III.The organizational culture affects how the organization is managed and how decisions are made.

TH True Milk's corporate culture – a contributing factor to the success of

TH True Milk brand TH True Milk is known as a brand that brings true happiness With the slogan “True Happiness”, TH True Milk’s corporate culture always sticks to 5 core elements:

- For True Happiness

- For Public Health

- Completely from Nature

- Environmental friendliness

- Superior thinking and harmonization of interests

TH is considered a pioneer, a foundation group for the clean fresh milk production and processing industry in VietNam TH True Milk always pays special attention to product quality and takes this as the main

competitive factor in its business strategy The statement of 5 core values of TH True Milk since its establishment has remained the same until now

Moreover, it is also considered as a recruitment criterion, looking for candidates with a common vision, purpose, and enthusiasm for the business Thanks to the core values, TH True Milk has created a brand that is humane and highly reliable to users

At TH, the human factor is always identified as the most important in determining the success and sustainable development of the business Currently, TH Group has more than 10000 employees working in stores, farms, and factories The responsibility of the enterprise to the employee

is to ensure the creation of jobs for employees with wages commensurate with the qualifications of the workers The average salary of sale staff, and employees working at TH’s factories, processing areas and

warehouses is from 5 to 7 million VND/month For employees working in departments such as advertising, marketing, and order processing is from

6 to 10 million/month For positions such as supervisor, project manager, and department, employees will have a salary from 15 to 20

million/month The culture in the business includes uniformity in terms of uniform and employee attitudes TH’s uniform consists of 2 colors blue and white, particularly for the salesman will be the same outfit as the girls on the farm to help bring a sense of closeness and friendliness, make customers feel like they are buying milk directly on the farm The core value of the product is to bring customers healthy natural products

In the company, everyone must help each other, and be sociable, cheerful, and friendly - TH’s business ethics are reflected in its

responsibility to society TH True Milk has participated in and built volunteer projects to contribute to the community such as awarding scholarships to students, setting up farms and factories that help create more jobs for locals, and donating milk annually to poor areas TH is aimed at all consumers, employees, partners, and suppliers, ready to train to improve skills for poorly qualified workers Profits from TH’s business activities increase year by year, bringing businesses large profits and contributing to the state budget annually - Occupying up to 40% of the market share of VietNam’s fresh milk market, TH has built its brand image for customers Although with a higher price than similar products, it is still suitable for the financial ability of families in VietNam

IV.Organizational culture example in business.

As an industrial-scale dairy farm system, the farm has improved the process of caring for and managing dairy cows according to modern technology, dairy cows can listen to music every day, drink clean water, and take cool baths TH True Milk’s corporate culture story begins with the name: For public health TH True Milk has made three revolutions through three main product groups: the clean milk revolution, the herbal revolution, and the unsweetened nut milk revolution TH hopes that everyone can drink and enjoy whole milk: fresh, clean, and pure

Experience true happiness

V A Company's culture's strengths and weaknesses.

1.The strengths of TH True Milk company culture.

- Professional and highly qualified personnel

- Funding is provided stably

- The largest and most advanced factory and farm in Southeast Asia

- High band awareness coverage

- The production process is smoothly coordinated from mass farming to wide distribution

- High brand recognition, according to a report by an international company that studies the market in the dairy industry, TH True Milk brand awareness index in the minds of customers is 27% overall brand

awareness is 85% and loyalty index is 29%

2.Weaknesses of TH True Milk company culture

- Operating costs in dairy farming can be a major weakness of TH True Milk They have spent a lot of money to use modern technology and machinery on the farm along with taking care imported purebred cows

- TH True Milk’s product cost is much higher than other milk producing brands This will create weaknesses for TH in competing with the domestic dairy market At the same time, it also reduces the ability to reach middle and low-income customers in Vietnam

Conclusion:

Over 11 years of establishment, TH has always operated in accordance with its original mission and goals The establishment and management

of the reputation culture have a great influence on the development of the company, not only within the company but also external factors such

as society, partners, and competitors Companies must be responsible for their employees and must ensure the rights of employees Along with that is the responsibility of the company to society, and respect for competitors and partners Companies must create for themselves core values, which are the foundation for company development, thereby following and maintaining the original values of the company Also, the corporate culture is crucial for starting a business Corporate culture policies and procedures developed by TH True Milk are applicable to both workplaces and enterprises We can infer from this that a company with a strong corporate culture will expand and endure for a very long period

On the other hand, if you disregard these elements, your company is more likely to collapse, and your output and productivity will suffer

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