workshop làm bánh

Advertise on the Facebook platform, create a long-term customer loyalty page...9Access to the number of potential customers to the baking workshop:...9Wide spread and fast...10Operation

Group 5

Workshop làm bánh

WE ARE GROUP 5: WELCOM TO MY STARTUP PLAN OF MY COMPANY

MY GROUP HAVE 6 MEMBER : - TRẦN KHẮC NAM

Group 5 – Workshop baking

Introduct ion 3

Identify a business idea 3

1.The starting point of the idea 3

2 Elevator presentation: 3

3 Personal Purpose: 4

Vision, Mission and core values 4

1 Vision 4

2 Mission 4

3 Core values 4

Company description 4

Market analysis 5

1 Customers 5

a Demographic - What age group? What gender? 6

b.Geographic – In what country or city do your prospects live? 6

c.Customer preferences and personality 6

2 Competitors 7

a.HaNoi Market 7

b.My companies 8

Marketing plan 8

1 Provide a demonstration of the product 8

2 Provide a personalized, clear end result 9

3 Increase online sales through social media 9

4 Advertise on the Facebook platform, create a long-term customer loyalty page 9

Access to the number of potential customers to the baking workshop: 9

Wide spread and fast 10

Operation plan 10

1 Prepare capital 10

2 Selection of cakes 10

Despite many disadvantages, in general, if you want to develop your business early to make

a profit, this is the fastest way 10

3 Equipment 11

Introduction

Did you know, when we step into the kitchen, we can be creative with flour, sugar, eggs, milk we will relieve stress, we will feel full of energy and smile ? And did you know, the cake we made by hand, will be such a meaningful gift that the recipient almost bursts into tears? And we are so happy that our hearts are broken

That is also the sharing of you when you come to our cake kitchen to learn how to make cakes, to make meaningful cakes yourself for your loved ones So to bring joy to both you and those you love, come confidently into the kitchen with us!

Identify a business idea

1.The starting point of the idea

Derived from the passion for baking together with the desire to own a youthful space for young people to have a quiet and comfortable place to meet and work

2 Elevator presentation:

In the hustle and bustle of modern life like today, the economy is developing at a high speed, people's incomes are also increasing, the needs of each person are also becoming more diverse and richer , especially in the matter of food, not only has good product quality, but also gives users a novel consumption style Have you ever wished to have some time for yourself to relax, to do the things you love, to dispel the fatigue of everyday life? You want to listen to music, watch movies, chat with friends or more especially, sit in a restaurant and enjoy delicious cakes made by yourself Grasping that need, we decided to build an investment project Stella Bakery to serve cake lovers and a young but quiet space Although the number of competitors in the area is not small, the store will make a difference in the variety of products to meet the needs of many

customers Customers not only visit the store to spend their own time and space

to create the planes they imagine and love, they can also order cakes for special occasions or buy gifts for their loved ones close friends

And above all, participants do not need to bring anything and will be guided every step of the way to be able to perfect a complete cake according to each individual's preferences Just like karaoke, you don't have to be a singer but you can still sing, you don't have to be a professional baker to come to the workshop but you still have the experience of baking We believe "spiritual value is greater than material value" so we want to inspire this to more people

3 Personal Purpose:

Satisfy your passion for baking, accumulate capital to expand your scale Independent in business, self-financed Catering to everyone's dietary needs Create jobs with stable income for sales staff

Vision, Mission and core values

1 Vision

When we came up with the idea for this workshop, we had a vision that we wanted to create a place where people could choose to have fun, learn, create and hone their life skills People in their free time can think of going out

somewhere like going to the movies, travelling, going to the shopping mall or simply resting However, we want to create a new experience for our customers, especially when people come here not only to learn how to make delicious, quality cakes but also have a new unique experience after a week of working hard If you have a family, your children will learn a lot of useful things as well as improve their communication skills

2 Mission

Our bakery opened with the thought of providing customers with extremely high quality cakes with unique flavors that not all bakeries can provide In addition to providing cakes, we also have a baking workshop We bring a unique experience

to our customers when customers can manually make the processes to create a unique cake This experience will be extremely interesting and the finished cakes will carry great meanings Customers who attend our class will learn the standard recipes to create delicious cakes that can be made at home For those looking

for a unique gift on special occasions, homemade cakes are sure to be the most meaningful and unique gift

3 Core values

Company description

Do you want to make a cake for your loved ones, those you love, but don't know how to do it? Do not worried! Come to the GRIMM cake to be able to make your own cake for the person you love GRIMM cake company is a private enterprise owned by an individual and is solely responsible with all his assets for all activities of the business Our company specializes in selling a variety of cake-related products and our company also has a cake-making experience service that customers who come here can do themselves We can confidently say that our company is one of the successful baking startups because the company's baking tools and ingredients are quite complete, the quality is good and the prices are reasonable extremely attractive The store's main products include: Cake ingredients: cake flour (glutinous flour, filter cake flour, ), cheese, butter, fresh milk, flour, chocolate, dew, jelly, herbs, fruit seeds,

Baking tools: measuring tools, rolling pins, stainless steel egg beaters, stencils, flour sieves, and many other tools so that customers can choose their own ingredients and tools to make them Make a cake you like

We target customers who have a passion for baking and try to turn the store into a place for everyone's entertainment, a place to relieve stress Many studies have also shown that time in the kitchen is the time when you can relax most effectively Especially with baking, the aroma from the cake when it is just ripe, as well as flavors such as vanilla, cinnamon, mint or chocolate help you temporarily forget the worries in your life and enjoy Even when looking at the finished product, making soft, colorful cakes, you will easily let the stress that is weighing

on your mood go away Perhaps this is the biggest reason why learning to bake cakes has been "hot" for so long among young people, especially those who are stuck between many worries of youth

Market analysis

Nowadays, society is developing more and more, around each person is just work, study, earn money, when you want to find a place to relieve stress, to stick together after the chaos On the surface of life, you can only find a shopping center or a park, Hoan Kiem Lake That's why our company decided to start a

business from the desire that everyone can stick together with a baking workshop

Because this baking job can cover all ages as well as gender Anyone who wants

to find a space to be creative and have fun can join and mingle

1 Customers

a Demographic - What age group? What gender?

Because this baking job can cover all ages as well as gender Anyone who wants

to find a space to be creative and have fun can join and mingle But according to

my company's research, 32% of the age group from 0-15 years old, 65% of the age group from 15-35 years old, 20% of the age group from 35-50

years old are interested in workshop activities

But our company will focus more on the age group from 16-30 years old and all genders may have higher demand and will have better development ability

b.Geographic – In what country or city do your prospects live?

From the perspective of my company, every province has potential customers that we are targeting, but Hanoi will be the place with the most abundant and powerful potential customer resources Not only that, Hanoi is also a place where customers with high spending levels can access our model more quickly and easily

c.Customer preferences and personality

Because we are targeting many different ages and genders, our company will prepare a full range of materials, colors and decorations to ensure that all tastes, personalities, and desires will be covered customers for the most satisfied customer experience

2 Competitors

In other countries, the workshop model in general and the baking workshop in particular has been extremely popular and developed In Vietnam at the moment, the workshop model has started to enter the market and is on the way to developing with great potential

a.HaNoi Market

Hanoi market - the area that my company wants to target is a market with a lot of competition in terms of workshop activities

According to my research, Hanoi has countless workshops on food, pottery, painting, perfume making, with a high price tag (data)

Not only that, the baking workshop only appeared at 7 Ba Dinh, Hanoi But with the disadvantage of not having an instructor, customers can only rely on the phone recipe to do it themselves

=> This may not create a close-knit environment In addition, customers easily feel depressed, it is difficult to complete beautifully and well (perfect cat image) Therefore, the results of customers will not be as desired with the price they spend (> 350k)

According to my company's research, Ho Chi Minh City is the first place to have the first workshop activities There are many models of workshops here, but to talk about their baking models, they are extremely complete with instructors - something that Hanoi workshops have not done yet as well as the price in the range of 200 - 300K (Nokkaew Complex: 280k , cake by Uyen : 252k , Mam Mam bakery : 330k )

b.My companies

=>> That's why the company wants to have a workshop of the same size as Saigon but in the heart of Hanoi We will develop a workshop model with a customer guide to help customers have a better experience and the price of 300k per person Helping people living in Hanoi can use and access a complete, friendly, comfortable and affordable workshop model

Marketing plan

1 Provide a demonstration of the product

Research the elements of a successful sales pitch and demonstrate to potential customers how they will benefit from the baking workshop's translation

experience Offering benefits when customers experience our baking workshop service such as:

+, can make yourself a satisfying and meaningful cake

+, clean materials as well as guaranteed hygiene quality

+, reasonable price suitable for all ages

+, Professional operating environment facilities

2 Provide a personalized, clear end result

Listen to the quality assessment as well as the experience of individual

customers clearly to improve the product and service quality of the baking workshop

3 Increase online sales through social media

Social media is one of the most common ways people use information today That's why nine out of ten retail businesses are active on at least two social platforms With data on your side, increasing online sales through social media is achievable with some creative thinking and strategic planning

-, Advertising baking workshop through tik tok social networking platform, today with the strong growth rate of tik tok has helped this platform to be known by many people, so building a channel and creating short videos about baking The workshop will give us many more advantages : “Consumers not only spend less time watching traditional TV, but 90% of them often do many other things while watching It is a fact, because traditional TV or streaming programs cannot get positive interaction from viewers, they fight to turn their attention to other places.”

In the new context, consumers seem to be busier, value their time more and especially enjoy sharing their thoughts with the world around them The current tik tok has a lot of potential and development opportunities

+, Tiktok Shop is designed with a beautiful interface, attracts users and is suitable for all ages from big to small, so building a channel and posting live experience clips will help promote the baking workshop generously because baking workshop is a service suitable for all ages and viewers

+, Easy forms of online payment, the way to exchange between buyers and sellers is also extremely convenient just through online consultation or reading product reviews This will help new customers You can exchange old

customers and consult about Baking workshop service easily

4 Advertise on the Facebook platform, create a long-term customer loyalty page Facebook is the largest social network on the planet with more than 1 billion users And it is still growing This is a great advantage that helps Facebook ads

reach a huge number of potential customers So building a facebook page and running ads on this platform is a viable plan

Access to the number of potential customers to the baking workshop:

When setting up ads, Facebook allows users to target very deeply into the potential customers of Baking workshop Based on interests, demographics, behavior… This will help your ads show up in front of people who are interested

in products, services, brands…baking workshops Avoid wasting impressions on non-potential audiences

Wide spread and fast

With a large user community and high connectivity, Facebook advertising has the ability to spread quickly and widely Just 1 friend likes, shares or comments on your ad or post on Fanpage, the information will be displayed on their friends' News feed and attract the attention and interest of these people to Fangage very natural way

- Create a long-term customer retention page

Creating a page and building a brand image of baking workshop to post pictures and feelings of old customers, as well as a tool for old people to evaluate services and long-term follow-up of the business Karma

Operation plan

1 Prepare capital

Capital used to rent space, buy raw materials, kitchen tools, sell furniture, advertising expenses and other monthly expenses (electricity, water, internet, telephone, ), The project can be from about 300-500 million VND In addition, you should also prepare enough working capital for the first few weeks before relying on cash flow from sales

Price: 300k / 1 person

If the capital is not enough to buy the premises, you should look at the rental job

by month Despite many disadvantages, in general, if you want to develop your business early to make a profit, this is the fastest way