group assignment the jumo

This business plan outlines the steps needed to launch and grow a Multi Sports center, including market research, location scouting, equipment procurement, staffing, and marketing.. The

THE JUMO

Lecture:Mrs.Hong Phuong Course: Spring 2023 Class: IB1805 Subject: MGT103

1 Nguyễn Hoàng Minh Thư 5 Nguyễn Thảo Nhi

2 Trần Nguyễn Thảo Nhi 6 Nguyễn Từ Gia Huy

3 Trần Ngọc Châu Anh 7 Nguyễn Minh Trí

4 Dương Huỳnh Bảo Ngọc

HO CHI MINH CITY

GROUP ASSIGNMENT 1

I EXECUTIVE SUMMARY

1.1 Objective

1.2 Mission

1.3 Key to success

II COMPANY SUMMARY

III.SERVICES

3.1 Food and Drinks

3.2 Weight and fitness

3.3 Massage Therapy

3.4 Other

IV.OPERATION

4.1 Facilities

4.2 Equipment

4.3 Staffing

4.4 Safety

4.5 Marketing

V MARKET ANALYSIS SUMMARY

5.1 Market Segmentation

5.2 Target Market Segment Strategy

5.3 Competition and Buying Patterns

VI STRATEGY AND IMPLEMENTATION

6.1 Marketing strategy

6.1a Pricing strategy

6.1b Promotion Strategy

6.2 Sales Strategy

VII.MANAGEMENT SUMMARY

7.1 Organizational Structure

7.2 Staffing

7.3 Financial Management

7.4 Marketing

VIII FINANCIAL PLAN

8.1 Start-up Funding

8.2 Important Assumptions

8.3 Break-even Analysis 1

8.4 3-year revenue and expenses projections 1

JUMO is a new concept in the world of adventure sports, which combines the thrill of trampolining with the challenge of indoor rock climbing This business plan outlines the steps needed to launch and grow a Multi Sports center, including market research, location scouting, equipment procurement, staffing, and marketing The goal of JUMO is to provide a unique and engaging experience for individuals and groups seeking an alternative to traditional fitness and adventure activities.

1.1 Objective

-Sell about 1000 ticket in year one, 1200 in year two, and 1400 by the end of year three

-Sponsor and/or support four community events in our first year of operation.

-Show at least a 5% return to investors in the first year of operation.

1.2 Mission

JUMO is a multi-sport and fitness complex theme park designed to be built in District 1 It is our mission to provide the best programs, staff, anequipment, to fully meet the various sports and fitness needs of our members, while generating a profit for our investors Besides providinexcellent value to our customers, JUMO is determined to create an unmatched sporting atmosphere that will add to the enjoyment of every membeand employee of the facility Dedicated to the community, The JUMO strives to support and sponsor community events, as well as host themwhenever possible Our hope is that through the use of our facility, members’ enjoyment and appreciation for sports, fitness, and for life will benhanced

II Company Summary

JUMO is a sport complex with two combined types of entertainment: artificial mountain climbing [WU5] and trampoline play area The park designed to replicate the safer, more appealing version of actual mountain climbing so people can experience as well as challenge themselveand recognize the benefits of these activities JUMO also offers a variety of sports, team games and many other exciting activities

III.Services

JUMO’s qualified and knowledgeable staff makes sure all the sport and fitness needs of our customers are met

3.1 Food and Drinks

3.2 Weight and fitness

· The weight and fitness area will provide strength training-cardio equipment, free weights and dumbbells The majority of the area w

be located next to the climbing section This will allow the provide users with the option to watch the activities next to them, or watcone of the many TVs

· This part of the facility will be run by a certified strength and conditioning specialist (CSCS) who will hire and train his/her staff meet the standards of the facility His/her duties will include, but will not be limited to, general supervision, personalized training fomembers, program development for camps and clinics, and aiding in the marketing and promotional aspects of the facility

· JUMO will require a range of trampolines, climbing walls, and safety equipment This will include harnesses, helmets, and climbing shoes

· All equipment will be inspected regularly to ensure safety and proper functioning

4.3 Staffing

· Safety is a top priority for JUMO The facility will have clear safety rules and guidelines posted throughout the facility, and all customers will brequired to sign a waiver before participating in activities.

· Staff will monitor customers closely and intervene if necessary to ensure safety

· All equipment will be inspected regularly to ensure safety and proper functioning

4.5 Marketing

· JUMO will develop a strong marketing strategy to attract customers This will include a combination of digital marketing, social media marketinand local advertising

· JUMO can also partner with local schools, community organizations, and sports teams to promote the facility

· Overall, the operations for JUMO will require careful planning and management to ensure safety and customer satisfaction With a focus on highquality equipment, experienced staff, and effective marketing, JUMO can establish itself as a leading destination for adventure sports enthusiasts

V MARKET ANALYSIS SUMMARY

The JUMO is a multi-sport complex, combining many of activities and programs Our market segments vary from young adults to families, analso groups seeking active and engaging experiences With the rise of adventure tourism and the increased focus on health and wellness, ThJUMO is poised todraw customers from nearly every demographic

5.1 Market Segmentation

· Young adults: the major market segment for The JUMO will be young adults, these people usually enjoy the opportunity to try new things Usualassociated with entertainment, young adults seek to find places to play, practice, or just hang out, usually at a very reasonable price These peopldon’t like to be locked into long-term commitments but like the freedom to come and go when the opportunity presents itself These people will b

a target market for special promotions and periodic activities

· Families: this is another important market segment for our facility We have “something for everyone” and that will attract families that want tbecome members of the facility as well as families who simply want a few hours of fun now and again These people will also be the main targefor activities that allow for fun and education for the children while the parents enjoy some relatively cheap babysitting

· Fitness enthusiasts: a third market segment for The JUMO is the fitness enthusiasts These are people who prioritize health and wellness and arinterested in a variety of fitness activities such as weightlifting, yoga, and cardio equipment

Tourists: a small market segment for The JUMO will be the tourists who are attracted to the facility because of its popularity and appearance

5.2 Target Market Segment Strategy

Due to the size and convenient location of our facility, many people will be attracted to The JUMO to see what we have to offer Because of tha

we will concentrate our marketing efforts on market segments that match our offerings Our primary goal with our initial marketing strategy will b

to reach people via traditional ads

The JUMO will focus on providing a fun, safe environment for both new and experienced climbers to improve their climbing skills All ages wi

be welcome to climb at the gym; however, young adults and family with children will be the major focus of the business

Young adults is group is typically interested in maintaining an active lifestyle and may be drawn to the facility's range of fitness amenities, such aweightlifting, yoga, and cardio equipment Advertising in fitness magazines, social media platforms such as Instagram and Twitter, and universitnewsletters can be effective in reaching this segment

Another target market segment is families with children This group is likely to be interested in the facility's range of amenities, such as swimminpools, basketball courts, and tennis courts Advertising in family-oriented magazines, community newsletters, and parenting blogs can be effectiv

in reaching this segment

To further increase engagement with young adults and families, the multi-sport complex could also offer promotions and discounts for group ofamily memberships These incentives can help to increase interest in the facility's offerings and encourage regular use

In addition, the facility could also host events and activities that cater specifically to young adults and families For example, hosting familyoriented fitness classes or youth basketball tournaments can help to increase engagement and interest in the facility

By focusing on pleasing and attracting customers, it is important to develop advertising strategies that effectively communicate the multi-spocomplex's offerings and appeal to the interests of young adults and families Considering their unique preferences and interests, it is possible tincrease their engagement with the facility and attract them as long-term customers

5.3 Competition and Buying Patterns

The competition for The JUMO in the South area of Viet Nam includes Jump Arena, Vertical Academy and many other similar complex At all o

The JUMO has a very large potential market Because of the small number of recreation and fitness facilities in HCM City, we aim to become thenumber one sports and fitness complex quickly This will be accomplished by actively and continuously promoting The JUMO through radio andmedia advertisements as well as through hosting and supporting various community events.

6.1.a Pricing strategy

The JUMO's initial pricing strategy will be based on climbing gyms and trampoline as in other similar markets, then we realized that justcollecting fees from participating in various types of sports, that cost is not enough to pay for the initial capital, so we decided to create manyother services to make a profit like creating climbing courses or art trampoline dance, renting each area for parties or events

Individuals will pay an entrance fee with an additional fee to rent equipment The following are prices with the total price with equipment rental

• College Annual Membership- $500 ($550)

• Renting place- $330/day ($350)

• Group pricing- $90/day (for up to 6 people) ($100)

Introductory classes will be $45 and include a week's membership with equipment rental Advanced classes will be offered for $45, but will notinclude the free week Those only wanting a quick belay lesson will be charged $12

Children's classes will be offered Monday through Friday One class a week for children 7-10 years old will be $60 for four consecutive weeks.One class a week for children 11-15 will be $225 for three months, and the price will include equipment rental as well as a three month pass tocome into the gym during normal business hours

In addition to word of mouth, The JUMO can gain access to free press by its unique type of multi-sport Television, radio, and print media areconstantly looking for new and exciting subjects to bring to their customers

It is also important to approach schools, churches, and scouting groups to educate them on the possibilities of bringing groups to the gym By

Sales in The JUMO's business are based on the services and amenities provided by the facility The “something for everyone” slogan fits perfectlywith The JUMO All of the users of our facility must feel like they are getting the best possible value for their money Each person desiring amembership at The JUMO will be able to sit down with a representative and be notified of all of their membership options During this briefdiscussion, the person will also be informed of all of the services, programs, and amenities The JUMO has to offer It will be important toestablish a relationship of trust with our members as membership retention is an important aspect in our business.

· Location Scouting: Identify suitable locations for the JUMO center, taking into consideration accessibility, size, and rent This willinvolve working with real estate agents and conducting site visits

· Equipment Procurement: Source high-quality trampolines, climbing walls, safety equipment, and other related equipment that mee

safety standards This will involve working with equipment suppliers and conducting product research

· Expansion: Consider expansion opportunities, such as adding additional equipment or opening new locations, to capitalize on thegrowing adventure sports market

-> Implementation of this strategy will involve careful planning, attention to detail, and a commitment to excellence in all aspects of the business

· The JUMO will require a skilled and experienced team of staff to manage the facility and ensure customer satisfaction

· Staff will be hired based on their experience and qualifications, and will receive ongoing training to ensure safety and effectivcustomer service

· The management team will be responsible for setting performance expectations, providing feedback and coaching, and managing stascheduling

7.3 Financial Management

· The JUMO will be managed using a centralized financial management system, with oversight from the management team

· Financial reporting will be prepared on a regular basis to monitor the financial health of the business, identify areas for improvemenand make informed decisions about future investment

7.4 Marketing

The JUMO will develop a comprehensive marketing plan to promote the facility and attract new customers

· The marketing plan will include a combination of digital marketing, social media marketing, and local advertising

making With a focus on experienced leadership, skilled staffing, and effective financial and safety management, Multi Sports caestablish itself as a leading destination for adventure sports enthusiasts.

Personnel Plan

Year 1 Year 2 Year 3Manager $35,450 $39,320 $42,610Front Desk/Instructors $47,600 $52,300 $53,000Total People 6 6 6

Total Payroll $83,050 $91,620 $95,610

VIII FINANCIAL PLAN

In our company’s financial plan, the most important elements are initiating, maintaining and improving the factors that create, stabilize, and increase the cash flow These items are:

1 High visibility so as to create customer flow

2 A trained, enthusiastic and knowledgeable staff that answers to customers needs to keep them coming back again and again

3 Annual modernization, update and equip safety devices and facilities to create new experiences for both children and adults.Besides, the financial plan for Multi Sports is based on a number of key assumptions, including the cost of equipment, rent, staffing, marketing, and other expenses The following financial projections are based on a three-year period, with revenue and expenses broken down by year

Some of the critical assumptions are:

We assume that the number of the parents who are willing to pay for the place that their children can attend to enhance their health wi

Our long-term commercial loan is amortised at 10% interest over 20 years.

Employees needed and wages have been projected for full time and eight hour shifts

Based on industry research, Multi Sports can expect to generate revenue of approximately $500,000 to $1 million per year, with a profit margi

of 10-20% The initial investment required to launch the center will include equipment purchases, facility rent, staffing costs, and marketinexpenses, with an estimated total cost of $500,000 to $1 million It is anticipated that Multi Sports will reach break-even within 12-18 month

of opening, with potential for continued growth and expansion in the future

8.4 3-year revenue and expenses projections

1 Trampoline and climbing admissions are assumed to increase by 20% per year, based on market research and industry trends

2 Party and event rentals are assumed to increase by 50% per year, based on the popularity of Multi Sports for group events

3 Equipment costs are based on the purchase of high-quality trampolines, climbing walls, safety equipment, and other related equipment, wit

a lifespan of five years

4 Rent costs are based on the assumption of leasing a 10,000 square foot facility in an urban or suburban area

5 Staffing costs are based on the assumption of hiring six full-time employees and 10 part-time employees, with salaries and wages ranginfrom $15 to $25 per hour

6 Marketing costs are based on the assumption of a comprehensive marketing plan that includes social media advertising, local publicationpartnerships with schools and community organizations, and special promotions and discounts

7 Insurance and other expenses are based on the assumption of general liability insurance, equipment maintenance and repair, and othemiscellaneous expenses The financial plan for Multi Sports demonstrates the potential for profitability and growth in the adventure spormarket While the initial investment required to launch the business may be substantial, the projected revenue and net income over a three-yeaperiod suggest that Multi Sports has the potential to become a successful and sustainable business