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UNIVERSITY OF FINANCE – MARKETING FACULTY OF MARKETING GROUP ASSIGNMENT THE COCOON ORIGINAL VIETNAM MARKETING STRATEGY STUDENTS: TRẦN THỊ NGỌC ÁNH ĐẶNG CAO MINH ĐÔNG TĂNG THỊ KIỀU LINH ĐÀO UYÊN THẢO ĐỒNG BẢO TRÂM Hochiminh City, 2021 - 2021008410 - 2021008426 - 2021008469 - 2021008548 - 2021008570 TABLE OF CONTENT I INTRODUCTION Background of the company A History of Cocoon B The meaning of brand’s name C The meaning of brand’s logo D The Mission of Cocoon E Principle of Cocoon The objective of the company .5 Product of Cocoon II MARKETING ENVIRONMENT ANALYSIS Microenvironment A The company B Suppliers C Marketing Intermediaries D Competitor .9 E Publics .10 F Customer 10 The Macroenvironment 11 A The Demographic Environment .11 B The Economic Environment .11 C The Nature Environment 11 D The Technological Environment 12 E The Political and Social Environment .12 F The Culture Environment 13 III COCOON STP’S STRATERGY ANALYSIS 13 Segmentation .13 A Geographic segmentation 13 B Demographic segmentation .14 C Psychographic segmentation 14 Targeting .15 A Undifferentiated Marketing .15 B Differentiated Marketing 16 C Niche Marketing 17 Positioning 18 IV MARKETING MIX (4P) STATEGIES ANALYSIS 19 Definition of marketing mix through Cocoon brand 19 Cocoon’s Product 19 A Understand and meet customer needs .19 B Cocoon’s product design 20 C Product safety that Cocoon brand brings 21 Price of Cocoon’s products 22 A How are costs affected? 22 B How much will the customer pay? 23 C Compare prices with competitors 23 Set location 24 A Where can we buy Cocoon products? .24 B Supply chain management .25 Promotion 26 A The importance of advertising 26 B Let customers understand the product in depth 26 C Advertising media are used by Cocoon 27 V RECOMMENDATIONS 29 Tiktok marketing 29 Youtube marketing 30 Have a points system 30 Sales promotion 31 Open showroom 32 Collab with other brands .32 Sponsor other campaigns, projects, events 33 Improve customer care service .34 REFERENCE SOURCES 36 GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINA L.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY I INTRODUCTION Background of the company: A History of Cocoon: The Cocoon Original Vietnam is a natural vegan Vietnamese cosmetic brand Cocoon belongs to Nature Story Cosmetic Co., Ltd – Vietnam Cocoon products are completely natural and are committed to not testing on animals years ago, Cocoon officially launched to users with two main products: squash extract and pomelo peel extract, which specializes in treating acne and fading dark spots At this time, Cocoon began to receive a lot of acceptance from consumers But not stopping there, after years of investment in research and product improvement, Cocoon has officially returned and successfully conquered Vietnamese consumers in a new professional look with outstanding quality On 9/2020, Cocoon was certified “not tested on animals and vegan” by the global animal welfare organization PETA In 11/2020, Cocoon officially became the first Vietnamese brand to be approved by The Leaping Bunny program of Cruelty-Free International – one of the most famous programs to ensure the production process is not tested on animals, in its commitment to not testing on animals B The meaning of the brand’s name: Cocoon is like a 'house' to incubate small worms and nurture them to turn into lovely, beautiful butterflies one day In this sense, The Cocoon Original Vietnam is the home for the Vietnamese people's skin, hair, and body, making you more beautiful, perfect, and bright on your own It was born for a simple reason to enhance the beauty of Vietnamese people with simple ingredients Cosmetics, like foodstuffs, offer people beauty as 'nutritious foods.' People tend to look for plant-based food to protect their health Together with this mindset, vegan cosmetics became a favorite trend in the green lifestyle for many people Therefore, Cocoon is continuously researching and launching 100% vegan cosmetic products which maintain all Vietnamese plant nutrients, safely and benignly, not use animal ingredients, and don’t test on animals C The meaning of the brand’s logo: GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINA L.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY In the logo, there is an image of a young woman wearing ao dai and a conical hat, posing both tender and confident, symbolizing the image of Vietnamese women in the new era At the bottom is the name of The Cocoon Original VietNam company From that, we can see the meaning of the logo is: Cocoon Vietnam organic cosmetic helps Vietnamese women become more beautiful, more perfect and more confident Cocoon is a close friend who always accompanies Vietnamese women D The Mission of Cocoon: They were born to give Vietnamese people healthy skin, hair, and body from simple ingredients that they eat every day They always keep one mission in their mind: applying the benefits of food around us combined with scientific knowledge to create cosmetic products that are safe and effective for everyone The arduous journey to true beauty is not your own task, they will accompany you on that journey It's always been like that, forever and ever E Principle of Cocoon: 100% of ingredients are of clear origin and are safe for the skin: all ingredients in the products have documents proving their origin from domestic and foreign material suppliers All products are researched for 12 to 24 months before being put on the market, tested to pass tests for microbiology, pH, irritation, stability over time, temperature, and humidity 100% vegan: not use ingredients derived from animals, but instead apply and maximize the potential of active ingredients, plant extracts without the support of ingredients that have an animal origin 100% never tested on animals: Cocoon cosmetic formulations are researched and tested using laboratory tests or on volunteers Moreover, the raw material suppliers also commit not to test on animals during the research and production of that material, not to perform tests on animals such as rabbits, mice, fertilized egg yolks, The objective of the company: Cocoon loves nature They is always enthusiastic about discovering familiar ingredients from vegetables and fruits in Vietnamese people's daily lives These foods are rich in vitamins, antioxidants and minerals to promote skin health GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINA L.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY The formulas are formed and perfected through the process of research and testing They worked and met Vietnamese people's expectations: safe and efficient So the mission of Cocoon is to make what you put on your skin safe, effective and animal-free Product of Cocoon: Cocoon has main categories of their products A Skincare: • • • • • • • • Cleansing oil Micellar water Cleanser Toner Face polish Serum Cream Mask B Body care: • • • • Hand soap Shower gel Body polish Body lotion GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINA L.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY - Many cosmetics brands and fashion brands use that method such as Innisfree, The North Face, etc They have Member's Day, a special price for members as saying "Thank you for choosing us!" Innisfree sale off selected item in member’s day (Photo: Facebook Innisfree Vietnam) - More customers will choose Cocoon and turn back to Cocoon if Cocoon makes an shopping mobile app and allow them to get points every time they shopping in the app or shopping at showroom and tell to staff their number phone Sales promotion: - According to our survey, most people say that they will choose Cocoon if Cocoon has more sales promotions in the future Cre: Our group’s survey - Discounts will keep customers interested in the brands Customers have the tendency to buy more than normal when brands sale off their products 31 GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINA L.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY - Cocoon can sale off on the special days of months such as 6/6, 11/11, etc, and special days in years such as 8/3, 14/2, etc Shopee has sales promotions very often on 1/1, 2/2, etc (Cre: Shopee) Open showroom: - A showroom that brings many benefits to the enterprise is undeniable There are many opinions that in this 4.0 era, showrooms no longer have a place in the market That is a misunderstanding Agree that market trends have changed However, some typical items, such as clothes, cosmetics, etc If they want to develop for a long time, they must have a showroom - In the future, Cocoon should open one or more than one showroom in inner Ho Chi Minh City It will be a place that people can try Cocoon's products and they will be instructed to care for their skin in the best way - Decoring the showroom is very important The decorations should be matched with the "vegan concept" to attract the customers to come there and checkin with the backdrop Then, Cocoon will be known by more and more people Collab with other brands: - Brand x brand collaborations are when two or more businesses team up, create something unique and exclusive for a campaign, and help each other grow in the process - When brands come together to form partnerships, they bring their fan base Basically, this can double the brand's audience because they are associated with the second set of fans of the partner company - Many brands used this method and succeeded such as Vans x Harry Potter, Louis Vuitton x Supreme, The Face Shop x Trolls, 32 GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINA L.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY TFS x Trolls collection (Cre: Google) - Cocoon can collab another brand to produce new products that have Cocoon and that brand's nature Besides that, Cocoon can collab with the characters of cartoons, movies for interesting customers Sponsor other campaigns, projects, events: - Brands will usually sponsor some events so that they can directly reach your qualified target group during the event, and event participants will view the brand with a positive attitude - Cocoon should keep being a gold sponsor, diamond sponsor,… of many projects, events in the future to spread the name Cocoon to many customers 33 GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINA L.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY Cocoon was the diamond sponsor of Marketing Arena 2021 Contest (Cre: Facebook) Improve customer care service: - Loyal customers provide positive recognition and good online reviews, which can help companies strengthen their brands On average, the value of loyal customers is 10 times the value of their first purchase Research shows that people often make purchasing decisions based on recommendations from family and friends rather than advertising information The following are four statistics: + About 97% of customers will tell others about very good or excellent customer service experiences 34 GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINA L.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY + Nearly 70% of people would spend more money with a company that has excellent customer service + Approximately 24% of satisfied customers will return to a business two or more years after a good customer service experience + Research shows that 59% of people would try a new company to receive better customer service - Customer service of Cocoon isn't really good Cocoon only cares about Social Network Marketing to sell more products, they don't mind how to keep their customers Cocoon requires so much time to reply customer - Cocoon must listen to customer opinions and improve the product's quality to satisfy the need of customers - Cocoon must listen to customer opinions and improve the product's quality to satisfy the need of customers Besides, Cocoon should really support and answer customers in a timely manner This will make customer has a good experience with Cocoon and become a loyal customer 35 GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINA L.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY REFERENCE SOURCES: https://thuonghieumypham.net/my-pham-cocoon/#Tong_quan_ve_mau_ma http://www.cocoonvietnam.com/ve-chung-toi https://www.brandsvietnam.com/20676-Hien-tuong-my-pham-thuan-chayCocoon-tai-Viet-Nam https://m.cafef.vn/cocoon-tien-phong-xu-huong-my-pham-thuan-chay-taiviet-nam-20201016162317662.chn https://thuonghieusanpham.vn/cocoon-nang-tam-thuong-hieu-my-phamthuan-chay-viet-6268.html http://cocoonvietnam.com/cocoon-my-pham-thuan-chay-made-in-viet-namva-su-lot-xac-ngoan-muc-cua-mot-thuong-hieu-viet-1 https://www.brandsvietnam.com/21162-Cocoon-my-pham-Viet-dau-tien-gopmat-trong-danh-sach-khong-thu-nghiem-tren-dong-vat-cua-Leaping-Bunny http://ape.gov.vn/tranh-khac-go-viet-nam-tu-truyen-thong-den-hien-daid733.th https://luanvan2s.com/files/assets/marketing_mix_4p_luanvan2s.jpg https://cdn.brvn.vn/editor_news/2020/11/21162_CocoonmyphamthuanchayL eapingBunny_3_1606366148.jpeg https://cocoonvietnam.com/tin-tuc https://thuonghieumypham.net/wpcontent/uploads/2020/06/%E1%BA%A2nh-gi%E1%BA%A5y-ch%E1%BB%A9ngth%E1%BB%B1c-s%E1%BA%A3n-ph%E1%BA%A9m-an-to%C3%A0n%C4%91%E1%BA%A1t-ti%C3%AAu-chu%E1%BA%A9n-c%E1%BB%A7aCocoon-1.png https://bloganchoi.com/wp-content/uploads/2021/01/tay-te-bao-chet-da-matcocoon-danh-gia-e1612064609318.jpg https://longvan.net/hinhanh/tintuc/momo.jpg https://lh3.googleusercontent.com/proxy/ilaJVqTxj6gweUVmyr_XEQaE4PaoutykAGN6rjiiZpVQ2bs9DKBgykIUsvY6Sh6fR6tP1zx7MUE3FcL6u9zM9cbnj6I8YxXTZFZKl_KlsyXj_E6shkw0pxb_4-lfCc https://sudospaces.com/xuatnhapkhauleanh-edu-vn/uploads/2021/02/mohinh-quan-tri-chuoi-cung-ung.png https://www.livemint.com/news/india/lifestyle-brands-offer-discounts-towoo-customers-online-11589191889183.html https://sleeknote.com/blog/customer-loyalty-programs#1 https://tuongminh.com.vn/en/7-buoc-mo-showroom-2/ https://later.com/blog/brand-collaborations-on-instagram/ https://www.qualitylogoproducts.com/blog/12-best-brand-collaborations/ 36 GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINA L.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY https://fanomena.io/en/events/resources/blog/the-5-true-reasons-whybrands-want-to-sponsor-events/ https://www.ameritasinsight.com/employee-benefits/industry-buzz/why-goodcustomer-service-is-important OUR GROUP SURVEY: https://forms.gle/PjfyQxXaAi1kqYQSA A survey about Cocoon Vietnam, done by our group in June 2021, achieved approximately 100 answers of people at the age of 18 to 25 who live in Ho Chi Minh City, Ha Noi, Thu Duc city 37 GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY GROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINA L.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGYGROUP.ASSIGNMENT.THE.COCOON.ORIGINAL.VIETNAM.MARKETING.STRATEGY