the purpose of marketing strategy
153 The role of marketing activities to bankcard and actual state of Ngân hàng nông nghiệp và phát triển nông thôn (AgriBank) cards
... demands.2.2.3. The role of marketing to Agribank cards. Tasks of Marketing Department was ruled in Decision No 107/QĐ/NHNo – HCNS dated August 25th, 2009 by the Director of the branch. The decision ... establishment is also a success of the branch.2.2.2. Current marketing activities The most important function of the department is to research and then bring banking services of the branch to more and ... skills of marketing staff. Average age of marketing staff is quite young, this is a strong point of work force. On another hand, it also has disadvantages. Marketing staff is young, the branch...
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494 The role of marketing activities to bankcard and actual state of Ngân hàng nông nghiệp và phát triển nông thôn (AgriBank) cards
... pháp Marketing nhằm nâng cao khả năng tiêu thụ sản phẩm tại Công ty Thiết bị và phát triển chất lượng”. Đề tài gồm ba phần chính: Chương I: Lý luận về tiêu thụ sản phẩm và hoạt động Marketing ... Thực trạng tình hình hoạt động kinh doanh và hoạt động Marketing tại Công ty thiết bị và phát triển chất lượng. Chương III: Một số giải pháp Marketing nhằm tăng khả năng tiêu thụ sản phẩm tại ... ty em thấy rằng trong năm 2003 và những tháng đầu năm 2004 công ty đang sử dụng những biện pháp Marketing nhằm tăng khả năng tiêu thụ. Giải thích cho vấn đề này đó là do các đối thủ cạnh tranh...
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The Meaning of Marketing for High-Tech Firms
... way. The aftermath of the 9/11 attacks has shown the growing inability of the various agencies of the federal government to share and analyze information. The main issue isconnecting all the ... phrase.For the sake of clarity, first we recall the meaning of the term marketing and review its objectives before defining ahigh-technology product. We then explore the differencesbetween the marketing ... book on general marketing [2]. The definition of the word marketing can be found in its etymology. Marketing means “putting on the market.” Therefore, the purpose of mar-keting is to act in...
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The Position of Marketing Within High-Tech Companies
... thoughtfully define the place of their mar-keting structure within the whole organization of the com-pany. Then they design the internal organization of their marketing structure with the utmost attention ... the elements of the marketing mix, thatis, the product strategy, the pricing strategy, the communication strategy, and the distribution strategy as well as the required needs of marketing research. ... can affect the future of the business. The results of the SWOT analysis define the main issues to be addressed in the plan. The marketing strategies section presents a broad overview of the plan....
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Tài liệu MARKETING PLACES- CONCEPTS ABOUT A PLACE UNDER THE PERSPECTIVE OF MARKETING PLACES pdf
... Sustain the Growth of Places53C. Bridging places’ strategy with companies’ strategy $ Companies are the most important force in implementing the development strategy of a place.$ The strategy ... development in the place to push the development of other industries." Tourists are the best to help us implement marketing places. 6Session 6: Priinciples of Marketing 112. 2. The difference ... Priinciples of Marketing 10" Therefore:# Customers’ benefits are of utmost importance.# Creating benefits for the place on the basis of custormers’ benefits.# Marketing Places should be the...
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The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head
... mhttp://www.fastcocreate.com/1682625 /the- myth -of- marketing- ho w-research-reaches-for -the- heart-but-only-co nnects-with- the- head The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The HeadMarketers ... multimillion-dollar marketing decisions on the f alse premise that respondents in survey research can consciously explain the unconscious origins of their actions. They f ail to recognize that most of the business ... correlation to actual sales.That ad was the story of a miniature Darth Vader who comes to believe in the power of The Force whenhis dad uses the remote-start f eature of a Volkswagen. And it might never...
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Marketing Research Association, Inc. THE CODE OF MARKETING RESEARCH STANDARDS docx
... PREFACE A. Purpose of the Code of Marketing Research Standards 3 B. Background of the Code of Marketing Research Standards 3 C. Using This Document 4 D. Definitions 5 MRA CODE OF MARKETING ... A. Purpose of the Code of Marketing Research Standards The Marketing Research Association's Code of Marketing Research Standards is established to ensure that MRA members conform to the ... refuse to participate in the research when there is a possibility they may be identifiable even without the use of their name or address (e.g. because of the size of the population being sampled)....
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MARKETING VOCABULARY From the Glossary of Marketing Management (2002) pptx
... Marketing management.* Marketing mix.* Marketing process.* Marketing research.* Marketing services agencies.* Marketing strategy. * Marketing strategy statement.* Marketing Web site.* Mark- ... * Marketing control.* Marketing database.* Marketing environment.* Marketing implementation.* Marketing information system(MIS).* Marketing intelligence.* Marketing intermediaries.* Marketing ... brand name, packagingand other attributes that combine todeliver core product benefits.* Adapted marketing mix.An international marketing strategy foradjusting the marketing- mix elements toeach...
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MARKETING VOCABULARY From the Glossary of Marketing Management (2002) pot
... Brand image. The set of beliefs that consumers holdabout a particular brand.* Break-even pricing (target profitpricing).Getting price to break even on the costs of making aid marketing a ‘product’ ... vertical marketing system thatcoordinates successive stages of production and distribution , not throughcommon ownership or contractual lies, butthrough the size and power of one of the parties.* ... advantage.* Differentiated marketing. * Direct investment.* Direct-mail marketing. * Direct marketing. * Direct -marketing channel.* Direct-response television marketing (DRTV).* Discount.*...
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The State of Marketing 2011: Unica’s Annual Survey of Marketers pptx
... such as the maturing of social media and mobile marketing, and the increased recognition of the need for interactive marketing – the survey posed nine new questions, opening fresh areas of insight. ... back to see the whole marketing picture, not just the latest hot tactic creating buzz. That’s why Unica is the proud sponsor of the annual State of Marketing survey, a reflection of our hunger ... eCommerce. For each of these technologies, more than 50% of marketers say they are already using them. Despite the widespread adoption of these technologies, sophistication of use varies considerably....
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The Law of Marketing pptx
... Introduction to Marketing LawCHAPTER 1Overview of the Legal Environment of Marketing Activities 3Introduction 3Classifications of the Law 3Sources of the Law 5Primary Sources of the Law 5Secondary ... sovereignty of the defendant’s state; (4) the forum state’s interest inadjudicating the dispute; (5) the most efficient judicialresolution of the controversy; (6) the importance of the forum to the ... Competition(federal/state)24 The Law of Marketing The Law of Marketing SECOND EDITIONLynda J. OswaldProfessor of Business Law and Michael R. and Mary Kay Hallman FellowStephen M. Ross School of Business at the University...
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Báo cáo khoa học: "Coding the Russian Alphabet for the Purpose of Mechanical Translation" pptx
... the “soft sign” in the nomi- native singular. The stem without the “soft sign” (in the transformed spelling) would be a short entry on the pattern of the entries for “false stems”, while the ... for the treatment of “false stems” in the dictionary it is possible to enter the stem *БОЛЬШ which results from the splitting off of the affix *ОЬ as one among a number of “false stems” in the ... transformation of the form (6) until we are perfectly certain that the information thus lost is of no further use to us. Another possibility which suggests itself is that of increasing the number of...
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The Challenges of Marketing Financial Services pot
... of quality are often based on the image associated with the company. This places the burden of inform-ing consumers about the beneficial aspects of a financial service on the shoulders of the ... as the Glass-Steagall Act of 1933 and the Bank Holding Act of 1956 limited the types CHAPTER ONE The Challenges of Marketing Financial Services1 (B) Quality is Intangible: One of the other ... behavior of the insurance company. Similarly, the long-term future returns of a mutual fund would be unknown for many years after the purchase of shares of the fund. It is the task of the financial...
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