Group assignment no 1 compare tourism development strategy and master plan of vietnam and japan

NATIONAL ECONOMICS UNIVERSITY CENTER OF ADVANCED EDUCATION PROGRAMS GROUP ASSIGNMENT NO.1 Compare tourism development strategy and master plan of Vietnam and Japan Class: Lecturer: Group member: Tran Thi Phuong Anh Do Ngoc Huyen Nguyen Vu Thao My Nguyen Thu Trang Chu Anh Tra Doan Thu Thao POHE Hospitality Management 61 PhD Hoang Thi Thu Huong Hoang Viet Anh Phung Viet Anh Hoang Thi Bao Chau Nguyen Thi Hong Ngoc Nguyen Thuy Trang Ha Thi Trang Linh Ha Noi, 04/09/2022 TABLE OF CONTENTS Introduction _4 1.1 Tourism in Viet Nam 1.1.1 Market 1.1.2 Resources _4 1.1.3 Industry 1.1.4 Related and supporting industry 1.1.4.1 Airline 1.1.4.2 Roads _10 1.1.4.3 Water Transport 10 1.1.4.4 Electricity _12 1.1.4.5 Telecommunications 12 1.1.5 SWOT and competitors 13 1.1.5.1 Strengths 13 1.1.5.2 Weaknesses _14 1.1.5.3 Opportunities _15 1.1.5.4 Threats 15 1.1.5.5 Competitors _16 1.1.6 Destination Mission, Vision and Actions _17 1.1.6.1 Mission _17 1.1.6.2 Vision _17 1.1.6.3 Goals _18 1.1.6.5 Action _19 1.2 Japan _20 1.2.1 Market 20 1.2.2 Resources _22 1.2.2.1 Natural resources 22 1.2.2.2 Man-made and cultural attraction _23 1.2.3 Industry 24 1.2.4 Related and supporting industry 26 1.2.4.1 Airline _26 1.2.4.2 Railway _27 1.2.4.3 Water transport _27 1.2.4.4 Electricity _27 1.2.4.5 Telecommunication system _28 1.2.5 SWOT and Competitors 28 1.2.5.1 Strengths _28 1.2.5.2 Weaknesses _29 1.2.5.3 Opportunities 29 1.2.5.4 Threats 30 1.2.4.6 Competitors _30 1.2.6 Mission, Vision, Goals and Actions _31 1.2.6.1 Mission _31 1.2.6.2 Vision _31 1.2.6.3 Goals _33 1.2.6.4 Actions 33 Tourism development strategy in Japan and Vietnam _37 2.1 Tourism development strategy in Japan 37 2.1.1 DT (Digital Transformation) in tourism 37 2.1.2 Multilingual support _37 2.2 Vietnam tourism development strategy 2030 _38 2.2.1 Opinion _38 2.2.2.Development strategy _39 2.2.2.1 Continue to renew awareness and thinking about tourism development _39 2.2.2.2 Completing institutions and policies for tourism development 39 2.2.2.3 Develop infrastructure, material and technical facilities for tourism _40 2.2.2.4 Developing tourism human resources _40 2.2.2.5 Developing and diversifying the tourist market _41 2.2.2.6 Tourism product development 41 2.2.2.7 Promote promotion, advertising, tourism branding, cooperation and international integration in tourism 42 2.2.2.8 Applied science and technology 42 2.2.2.9 State management of tourism 43 Comparison between tourism in Vietnam and tourism in Japan 44 REFERENCES: 61 Introduction 1.1 Tourism in Viet Nam 1.1.1 Market According to the General Statistics Office, international customers to Vietnam in August 2022 reached 486,400 arrivals, an increase of 38% compared to July and 52.3 times higher than the same period in 2021 because Vietnam has opened up to tourism International flights are restored According to the announcement on August 29, in the months of 2022, international visitors to Vietnam reached more than 1.44 million arrivals, 13.7 times higher than the same period last year (2021) but still down 87.3% over the same period in 2019 when COVID-19 was not yet epidemic Among 1.44 million passengers, 88.2% came to Vietnam by air, 18.5 times higher than the same period last year; by land use 11.8%; and by sea use 0.03% Image 1: The number of tourists in Vietnam (Source: General Statistics Office of Vietnam, 2019) 1.1.2 Resources Vietnam is a country that has abundant natural, exceptional cuisine and cultural tourism assets with historical ruins and traditional temples, handicraft villages and traditional events, natural scenic places and ethnic villages on various geographical features (coastal, plain, and mountain areas) According to the World Economic Forum’s (WEF) latest 2017 Tourism Competitiveness Index, Vietnam ranks 32nd globally (out of 120 countries) in terms of the volume and attractiveness of its natural and cultural resources and 3rd within the Southeast Asia region Particularly, Viet Nam has great potential for developing tourism as it is endowed with favorable geographical location, climate and natural conditions, including a long coastline of more than 3,000 km along the country with green forests and majestic landscapes Viet Nam boasts of more than 125 beaches and ranks among the top 12 countries for the most beautiful bays in the world Viet Nam possesses more than 3,000 landscapes and historical places listed as national heritages Notably, eight natural and cultural heritage of Viet Nam recognized by UNESCO as world heritages are the Central Sector of the Imperial Citadel of Thang Long, Ha Long Bay, Trang An Landscape Complex, Citadel of the Ho Dynasty, Phong Nha-Ke Bang National Park, Hue Monument Complex, Hoi An Ancient Town and My Son Sanctuary As of December 2014, UNESCO had recognized Vietnamese intangible cultural heritages which are the Space of Gong Culture in the Central Highlands, Nha nhac-Vietnamese Court Music (Nguyen Dynasty), the Art of Don Ca Tai Tu Music in the South of Viet Nam, Quan Ho Bac Ninh Folk Songs, Ca Tru Singing, Xoan Singing, Worship of the Hung Kings, Giong Festivals in Phu Dong, Soc Temple,… Viet Nam has world biosphere reserves which include Can Gio Mangrove Forest (Ho Chi Minh City), Cat Ba Island (Hai Phong), Sea and Coastline Kien Giang, Cu Lao Cham-Hoi An, Ca Mau Cape, Dong Van Karst Plateau Global Geopark in Ha Giang province was also recognized by UNESCO Vietnam features premier urban tourism destinations, such as Hanoi, the busy and lively metropolitan of Ho Chi Minh city, and Da Nang Vietnam is famous for limestone mountains; terraced rice fields at Sapa, the country’s former capital of Hue, one of the most beautiful beaches in the coastal city of Nha Trang, and the countryside rice paddies at the Mekong Delta Vietnam is also known as the country with unique social cultural resources embracing colorful ethnic minorities with traditional dress, attractive performance, traditional ceremony and characteristic life style can be observed mainly in the Highland or mountainous areas such as Hmong, Tay, Nung, Jarai, Bahanar, Sedang, Ede, Cham tribes, At present, many efforts have been made to divert tourist flow to new tourist resources in combination with major tourist destinations Tourism revenue has been increasing fast in previous years In the year 2019, Vietnam welcomed 18 million international visitors (a raise 16% compared to 2018), serving 85 million domestic visitors (a raise over 6% compared to the previous year) Related to the number of tourists, the tourism revenue has reached a new record when estimated at over VND 726 trillion (as nearly USD 31.5 billion), accounting for nearly 11.5% of the national GDP According to the statistics of GSO, the Vietnamese tourism revenue was up to VND 68 trillion (approximately USD 2.95 billion) in 2009 and then reached VND 726 trillion (approximately USD 31.5 billion) in 2019 During the period of 2000-2019 (20 years), the tourism revenue of Vietnam was 42.5 times higher as compared to the 2000 level Due to the robust demand of both domestic and foreign tourists, the number of accommodations has significantly grown in recent years In detail, by the end of 2018, the country had about 15.6 thousand accommodation establishments with 353.2 thousand standard rooms (an increase of 56.7% of the number of establishments and 61.6% of the number of standard rooms compared to 2013) Besides, many large-scale accommodation facilities with high standards have been put into operation throughout the country 1.1.3 Industry Tourism has become one of the major sectors within the economy of Vietnam in recent years, with a direct GDP contribution of over 9% in 2019 In the same year, Vietnam also welcomed a record-high number of international visitor arrivals Tourism has been an essential part of economic growth in recent years The country had one of the highest numbers of international tourist arrivals in the Asia Pacific region in 2019, with yearly increases in tourism receipts before 2020 Visitors from East Asian countries accounted for the largest group of international tourists in Vietnam Meanwhile, domestic tourist arrivals had been increasing fast, although inbound tourism receipts still surpassed domestic ones Total tourism receipts: VND 755 thousand billion (approx USD 32.8 billion), of which: Tourism receipts from inbound tourism (tourism exports): VND 421 thousand billion (approx uSD 18.3 billion), occupying 55.7% Tourism receipts from domestic tourism: VND 334 thousand billion (approx uSD 14.5 billion), occupying 44.3% -> Lấy image thui Direct contribution of tourism to the GDP: 9.2% Document continues below Discover more from: Destination Management 17 documents Go to course Individual Assignment 2 Destination Management 100% (2) Destination Management Report 25 Destination Management None ĐỀ THPT QUỐC GIA 2017 mơn tốn Destination Management None Final Tờ-trình-lớp-POHE-62 63-Khách-sạn-HP-Quản-trị10 điểm-đến-1 Destination Management None Chiến lược phát triển điểm đến Sunshine Coast 11 Destination Management None Group-assignment-no - New tourism product 38 development in different destinantion in Viet Nam Destination Management None Image 2: Proportion of total tourism receipts, 2019 (Source: Calculated according to Tourism Satellite Accounts (TSA) recommended by UNWTO) Image 3: Tourism receipts from inbound and domestic tourism, 2015 - 2019 (VND thousand billion) (Source: Calculated according to Tourism Satellite Accounts (TSA) recommended by UNWTO) Tourism receipts from inbound tourism are considered tourism exports, which increased by 2.1 times during the period 2015-2019, from VND 197 thousand billion (USD billion) in 2015 to VND 421 thousand billion (USD 18.3 billion) in 2019, recording an average annual growth of 20.9% Thanks to the rise of Viet Nam’s economy, Vietnamese people have been capable of spending more for tourism purposes expenditure of domestic visitors considerably contributed to total tourism receipts of the country from 2015 to 2019, tourism receipts from domestic tourism rose by 2.1 times (an average annual growth of 21.0%), while the number of domestic visitors increased only by 1.5 times in the same period According to the reports of the World economic forum (WEF), Vietnam tourism’s competitiveness index jumps from 75th/141 economies (2015) to 63rd/140 (2019) The best indicators of Vietnam tourism include: Price Competitiveness (22nd/140), Cultural re- sources and Business Travel (29th/140), Natural resources (35th/140) In Southeast Asia, Viet Nam’s Cultural resources indicator ranks 2nd, standing just behind Indonesia; Natural resources indicator ranks 3rd, behind Thailand and Indonesia The most improved indicator is Visa requirements, up by 62 places from 116th/136 (2017) to 53rd/140 (2019) The advancement of the indica- tor was driven by e-visa policy piloted by the Gov- ernment since early 2017 By 2019, the policy was applied to the nationals of 80 countries Image 4: Score and rank of Vietnam tourism Competitiveness Index 1.1.4 Related and supporting industry In a developing economy like Vietnam, a boom in the tourism industry can help to generate a sustainable amount of economic benefits directly through hotels, resorts, restaurants, pubs, taxis, souvenir sales, etc., and directly to tourism-related businesses through the supply of goods and services In order to push for tourism development growth in Vietnam, the local government has put effort into improving infrastructures like airports, public transportation networks, sewage systems, electricity, and roads 1.1.4.1 Airline Vietnam is the world’s seventh fastest-growing aviation market For the period 2016-2021, Vietnam is expected to have the highest average growth rate in Southeast Asia at 17.4%, compared to the 6.1% in ASEAN The major drivers of this development include a growing tourism industry, the emergence of low-cost carriers, and strong economic growth In 2019, Vietnam’s airports welcomed 116 million passengers, an increase of 12% compared to 2018 Cargo increased by 11% to 1.5 million tons and aircraft movement increased by 13% to 740,000 flights Vietnam has 22 airports, of which 11 are international and 11 are domestic The Government has set key priority for airport infrastructure investment from now till 2030 by investing in the construction of new airports and upgrading most tourism hub airports with a total investment of approximately $16 billion to increase to a total of 28 airports (14 international and 14 domestic airports) Currently, Airports Corporation of Vietnam (ACV), the largest airport operator in Vietnam, is working to expand its two largest airports – Tan Son Nhat (Ho Chi Minh City) with investment in $470 million- 20MPA T3 terminal and Noi Bai (Hanoi) with investment in 30MPA new T3 terminal to address overloaded capacity issues Other short-term expansions are $129 million - 5MPA T2 Terminal at Vinh Airport, $155 million -5MPA T2 terminal at Cat Bi Airport In the longer term, the construction of the new giant Long Thanh International Airport (Dong Nai) -Phase 1, a $5.45 billion- new 25MPA T1 terminal, started in 2021 and a smaller new Sapa project is also in the pipeline Other long-term expansion projects at Danang, Cam Ranh, Dong Hoi, Dien Bien Airport are under the investment preparation phase supporting market For the period 2016-2021, kilometers, aviation is the industry Vietnam is expected to have the country's primary mode of highest average growth rate in transportation for international Southeast Asia at 17.4 percent, travel and domestic long-hauls compared to the 6.1 percent in As of April 2022, Japan ASEAN has almost 100 airports, Vietnam has 22 airports, of including 28 major airports which 11 are international and 11 and 54 regional airports are domestic The major international Airports Corporation of airports are Narita, which Vietnam (ACV), the largest airport serves Tokyo; Kansai, which operator in Vietnam, is working to serves Kobe, Kyoto, and expand its two largest airports – Osaka; and Chitose (Sapporo) Tan Son Nhat (Ho Chi Minh City) and Sendai in Northern Japan, with investment in $470 million- which serve many northern 20MPA T3 terminal and Noi Bai cities Major airport (Hanoi) with investment in 30MPA construction projects include a new T3 terminal to address second runway for Kansai overloaded capacity issues Other International Airport, a $7.2 short-term expansions are $129 billion-project for Central million - MPA T2 Terminal at Japan International Airport in Vinh Airport, $155 million -5MPA Ise Bay, and the New T2 terminal at Cat Bi Airport In Kitakyushu Airport in the the longer term, the construction of Kyushu region located in the the new giant Long Thanh western part of Japan Japan International Airport (Dong Nai) has a large air passenger fleet -Phase 1, a $5.45 billion- new consisting of 25MPA T1 terminal, will start in public airlines private 2021 and a smaller new Sapa project is also in the pipeline Other long-term expansion projects at Danang, Cam Ranh, Dong Hoi, Dien Bien Airport are under the investment preparation phase 48 and Roads - The total length of the - Japan has a very Vietnamese road system is about extensive and modern road 222,179 km with 19.0% paved, network It consists of mainly national provincial roads The road roads and 1,152,207 kilometers (715,981 miles) of highways, of which network is 863,003 kilometers (536,270 relatively well developed, but in miles) are paved They include poor condition.Expressways are a 6,114 kilometers (3,799 miles) rather new concept for Vietnam of expressways Expressways would solve these The public problems along the key corridors, transportation network in by separating high speed traffic Japan is efficient Especially in from slower, local traffic the bigger cities, the system is incredible With trains or metro’s departing every few minutes (during the day) it is amazing how fast people can commute from one part of the city to another part within a short period of time Water - transport river network, distributed along the very extensive and modern sea length of the country, which is very transportation system Vietnam has a dense natural - Japan has developed a convenient and creates great Japan has a very large potential for the development of merchant-marine fleet, which inland waterway transport is a necessity for its Every year, inland international trade and for waterway transport accounts for ensuring an uninterrupted approximately 18 percent of goods arrival of raw material, fuel, transport and 6.8 per cent of total foodstuffs, and other necessary transport volume The average products The fleet comprises growth rate is from per cent to 662 ships with a total capacity 12 per cent per year of 13,039,488 tons Inland waterway transportation, 49 however, is experiencing certain inadequacies The network is still concentrated in the north, while less developed in the southern and Mekong delta areas There are many reasons why waterway transport has not developed, one of them being that the infrastructure (railways, roads and inlet channels) connecting to ports and wharves is not synchronized Electricity a Vietnam Electricity (EVN), state-owned enterprise that The Japanese powergeneration industry includes reports directly to the Prime Minister, is the largest buyer of electricity, and holds a monopoly both private and public companies Japan's electricity is on transmission and distribution Vietnam currently has 73 derived from major methods: thermal (using oil, power plants (hydro, thermal, gas, renewables source),48 of those with capacity greater than 30MW liquefied natural gas, and coal), nuclear, hydro (water power), and non-conventional (geothermal, solar, and wind) SWOT Strengths - Vietnam has been shown to have - Japan has numerous rich a growing impact on the global natural and cultural assets economy - Strong policymaking: The - Vietnam is home to 54 ethnic Japanese groups and has a diverse and rich investing government increasingly is in culture, food, and festivals infrastructure, constructing large-scale resorts and high- The country has a stable political class hotel networks and security environment, which is beneficial to tourism growth - High-level efficiency: Japan - The Vietnamese government is has long been known for its increasing infrastructure capacity to operate vast and 50 investment by building large-scale complex systems efficiently resorts and systems world-class hotel and effectively - Skilled labor: The young, - Vietnam's location in the Asia- active population and people's Pacific region has enabled it to friendly character are positive capitalize on the region's rapidly factors for tourist growth growing middle class It also depends on a healthy mix of - natural and cultural resources to keep tourists coming back Weaknesses Despite infrastructure - Natural disasters: Natural investments, the system still falls disasters such as earthquakes, short of meeting the demand for tsunamis, volcanoes, tourist growth Overcrowding and typhoons, floods, and overload at airports, as well as a mudslides have always posed lack of motorways connecting a threat to Japan regions, have hampered the Overpopulation: The Vietnamese tourist industry's country's major cities, such as "booming tendency" in recent Tokyo and Osaka, are years overcrowded - Environmental contamination is a - Low birth rate: Despite source of concern in the tourism having highly skilled and industry, as well as a major educated human resources, the weakness in the Vietnamese low birth rate is causing a tourism industry severe labor shortage - Despite a large labor population, professional and upper-class human resources are scarce Business management skills have yet to keep up with the demands of the competitive environment and the trend toward integration 51 Oppotunities - Vietnamese tourism can benefit Japan is one of the emerging significantly from the Asia-Pacific markets for global consumer region's rapid expansion, which goods and tourism can be a could have a positive and great opportunity to tap into significant impact on the this market The country's rise Vietnamese tourism sector of e-commerce also gives a - Vietnam's high openness strategy unique chance for Japan's new may help it attract more and more generation entrepreneurs to exploit this to the best of their foreign resources overall economic growth The Fourth Industrial Revolution's information advancement technology of has provided developing countries with numerous opportunities to aggressively promote images and tourism services - Security issues are worsening in many important areas and tourist markets around the world, providing an excellent opportunity for Vietnam to leverage its society's stability to attract more tourists in the near future Threats - The increasing competitiveness - Strict restrictions and among Asia-Pacific countries regulations have been imposed - Vietnam's problems have gotten on Japan's foreign trade worse over time because of things potential Furthermore, as continues, like deforestation, natural globalization tourism will become disasters, and diseases Many restaurants, hotels, and resorts increasingly entangled avoid investing in waste treatment global economic crises systems, leading to further - in Some infectious disease 52 environmental problems outbreaks have spread - Climate change has caused some dramatically in recent decades, worries about the growth of and the global spread of the tourism in low-lying places like diseases is expected to accelerate as tourism and the Mekong Delta travel activities increase - The global economy's insecurity There were various financial and - The expansion of tourism has economic crises with ten-year the potential to exacerbate cycles, to which Vietnam's tourism regional economic disparities Tourism expansion may is vulnerable contribute to social instability - The dangers to community as a result of conflict between health, namely infectious disease wealthy and impoverished outbreaks people Competitors SEA nations: Indonesia, Laos, Myanmar… Philippines, East-Asian nations: China and Cambodia, South Korea Destinatio Mission n missions, vision, According to the Vietnam Tourism Tourism has been identified by Development Strategy to 2020, the Japanese government as a with a vision to 2030: pillar of its growth strategy goals and actions - Ensure that tourism development and a key to regional management is implemented revitalization The "Tourism effectively and synchronously Vision Design Council for Supporting Japan's Tomorrow" across the country set a target of 60 million by - Developing the foundation for 2030 in March 2016 regional and local tourism development planning, as well as major tourism areas and tourism investment projects Vision - In accordance with the economic The Japanese government and social development maintained its goal to increase 53 orientation, as well as the Strategy the number of visitors from for Vietnam Tourism Development overseas to 60 million in 2030 to 2020, with a vision to 2030 - Maintaining national sovereignty, defense, security, social order, and social safety - Developing and safeguarding tourism resources and the environment, as well as preserving and promoting the country's cultural identity - Maintaining a balance between tourism demand and supply; promoting national advantages and the strengths of each region or province; and rationally and efficiently utilizing resources Goals - By 2025: The Japanese government Vietnam becomes among the top maintained its goal to increase three countries in tourism the number of visitors from development in Southeast Asia and overseas to 60 million in 2030 50 countries with the world's leading tourism competitiveness Vietnam aims to create about 5.5-6 million jobs, of which about million are direct jobs, an average growth of 12-14% / year Total revenue from tourists is expected to reach 1,700-1,800 trillion VND (equivalent to 77-80 billion USD) The number of tourists reaches at least 35 million on the international scale and 120 million 54 on the domestic scale - By 2030: Vietnam has become one of the top 30 countries with the world's leading tourism competitiveness Total revenue from tourists is expected to reach VND 3,1003,200 trillion (equivalent to USD 130-135 billion) by 2030 Striving to receive at least 50 million international visitors and 160 million domestic tourists Create about 8.5 million jobs, including million direct jobs, an average growth of 8-9%/year Actions - Continue to renew awareness and Japan focuses thinking on tourism development technology (sustainability, climate change,…) tourism: more on application in - Complete institutions and - Incorporating DX into the policies for tourism development tourism sector by using Develop infrastructure, material cutting-edge ICT to innovate and technical facilities, tourism products, services, and human resources, tourist markets, business models, is an urgent tourism products Promote issue for improving Japan's tourism promotion, branding and tourism competitiveness cooperation, and international - Furthermore, ICT is also integration in tourism expected to be used in public - Apply science and technology relations and promotion of - Improve state management of tourism to stimulate domestic tourism demand and inbound tourism tourism after corona, as well as in developing a welcoming environment until inbound tourism recovers 55 - The consumption tax exemption system for foreign tourists visiting Japan is revised every year to meet the needs of both users and businesses ● Comparison in development strategies between Vietnam and Japan Strategies Vietnam Japan Similarities ● The use of technology: Japan and Vietnam both intend to use digital and technology in tourism Incorporating the digital transformation into tourism in Japan is, for example, utilizing cutting-edge ICT to innovate products, services, and business models ICT is also anticipated to be involved in public relations and promotion As Vietnam accelerates the digital transformation by creating a smart tourism ecosystem, it applies science and technology to connect and support tourists and improve their experience ● Increase external communication: Japan and Vietnam both increase external communication The Japan National Tourism Organization (JNTO) is seeking to increase digital marketing, promote Japan to the world, and facilitate information about Japan by overseas Japanese government establishments (tourism, culture, history, trends, etc.) Vietnam promotes promotion, advertising, tourism branding, cooperation and international integration in tourism Differences Spendings local exports The expansion of the consumption through tourism Promote tax exemption system for foreign tourists The consumption tax exemption system is revised every year to meet the needs of both users and businesses Tax exemptions are also available for low-cost 56 consumer goods (cosmetics, medicines, toiletries, fold art and traditional crafts…) Improve the experience for foreign ● Multilingual support With the increasing number of foreign tourists visiting Japan, it is tourists important to provide multilingual support to enhance the satisfaction level of the travel experience by establishing a comprehensive multilingual information sharing system Institutions and policies Review, amend, supplement and perfect institutions, policies and laws to create favorable conditions for tourism development Developing and diversifying Regularly investigate, research the market, needs and tastes of tourists; the tourist building a tourist market market database Diversify the international tourist market Product Focus on developing development tourism products of high quality, difference, diversity, high added value and increase the experience for tourists based on the advantages of resources of region and locality each 57 Develop Rapidly develop modern infrastructure and synchronous , material infrastructure Renovate and technical and complete the facilities for information technology tourism infrastructure accelerate system, the implementation of digital transformation in the tourism industry Attracting social resources, investors with modern and environmentally friendly technologies to invest in building technical and material foundations of the tourism industry Developing human resources To develop tourism human resources according to a reasonable structure, ensuring the quantity, quality, balance in the structure of professions and training levels, meeting the requirements competition of and integration; adopt policies to encourage and promote the development of human resources and the comprehensive labor market 58 State management Improve the effectiveness and efficiency of state of tourism management of tourism Environmental protection, climate change adaptation and prevention disasters of 59 REFERENCES: Tourist Potentials of Viet Nam Embassy of the Socialist Republic of Vietnam in Russian https://vnembassy-moscow.mofa.gov.vn/en-us/About %20Vietnam/General%20Information/Travel/Pages/HA-LONGBAY.aspx Long Giang (2020) Vietnam Tourism Development Strategy to 2030 ASEM Connect Vietnam http://asemconnectvietnam.gov.vn/default.aspx? 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