final project for new media technology the campaign report feelms films your feelings

Name of the project:Feelms - Films for your feelings- Project "Feelms" is an interesting combination of "films" and "feelings"- We rely on the audience''''s emotions to recommend suitable f

Final project for New Media Technology THE CAMPAIGN REPORT FEELMS - Films your feelings

Group’s members and student ID

2 Trần Ngọc Khánh Linh SS170174

3 Nguyễn Phạm Anh Thư SA170278

Table of contents

I Introduction:

1 Name of the project

2 Inspiration

3 Objectives:

4 Goals:

5 Message:

6 Key activity:

II Communication Plan:

1 Communication goals:

a Target audience

b Communication goals

2 Media campaign:

a Facebook

b Instagram

c Timeline of posts posted on fanpage:

d Media content

e Publications

III Evaluation and Recommendation:

1 Key results:

1.1 Facebook

a Overall

b Target audience

c Each post data

1.2 Instagram

2 Feedback:

3 Limitation:

4 Recommendation for the next step:

a Improve content and quality

b Future orientation

IV References

I Introduction:

1 Name of the project:

Feelms - Films for your feelings

- Project "Feelms" is an interesting combination of "films" and "feelings"

- We rely on the audience's emotions to recommend suitable films, so we have the slogan: Films for your feelings

2 Inspiration

- Inspired by the famous animated film

"Inside Out", Feelms is the vivid footage

proposed to the audience through typical

colors, based on 4 emotional pieces:Happy

- yellow;Sad - blue;Anger/Wrath - red,

andFear - purple

3 Objectives:

- Feelms is a project created to recommend to those who have trouble choosing the right movie for their current mood

- Feelms was founded to aim at the harmony between each film and emotion

4 Goals:

- Through two social networking platforms, Facebook and Instagram, it is possible to create a page that recommends a selection of films that match the current emotions of the audience's desire

5 Message:

- Through the project, we can realize that emotions are a very important factor affecting people's psychology, attitudes, and emotions influence the choice and perception of a film

6 Key activity:

VIDEO REACTION"In a Heartbeat"- Animated Short Film -"CẢM "

- Sometimes, the line between a good film and a bad film is based on the viewer's momentary emotions When watching movies through a third screen, each person with feeling will see through the thoughts, pain, joy, and even the most intimate things

of the character in different directions

- Young people of different ages between 15 and 24, and having different emotions, Feelms created a reaction video to demonstrate that momentary emotions affect how viewers feel about a film

- Some pictures of guests and key activity posts:

Võ Trường Toản High School Students

II Communication plan

1 Communication goals:

a Targetaudience:

Page Feelms wants to target only FPT university students because this is the most accessible group Next, the age group we want to reach nationwide is from 15-24 years old (Students/Students/Adults) who love movies, are busy or have difficulty choosing movies Finally, there are movie enthusiasts who often watch movies and

want to learn which movies are suitable for each type of emotion They often look for movie reviews and comments to make a decision to watch that movie or not

b Communicationgoals:

- Accessibility:Feelms hopes that the content that the team collects, researches, and references from the movies can reach a wide audience of 15-24 year olds in Vietnam From there, it can be resolved to make a choice for you in finding a movie that matches the emotions,

- Awareness:Feelms wishes to be a "MoodFilms", where you can easily access and find suitable films on our page

2 Media campaign:

a Facebook

According to statistics as of June 2021 of NapoleonCat the total number of Facebook users in Vietnam is nearly 76 million people This number accounts for more than 70%

of the country's population, an increase of 31 million users compared to 2019 and still ranks first in the list of popular social networks in Vietnam Therefore, Feelms chose the main posting channel as Facebook.So we see this platform as a suitable place to attract young people in particular and people using facebook in general to be able to receive the messages we give

b Instagram

In addition, with 10,717,000 Insta users (as of June 2021) in which the audience is mainly young, aged 18-24 (accounting for more than 30% of the total) with content focusing on entertainment segments, and for that reason, Feelms chose the Instagram channel to post posts that attract more interaction

c Timelineofpostspostedonfanpage:

- Feelms chooses the time from 7pm to reach more people After a busy day of studying and working, people will spend a lot of time for entertainment and relaxation This is the best time to post articles

- Every Monday in week will post a total of 4 featured movies according to each week's emotional frame

- Every Thursday and Saturday in week will post odd posts of 2 out of 4 movies of that week

d Mediacontent

Knowing that content is the most important factor when delivering to the audience,

we have relied on 4 types of emotionsHappy,Sad,AngerandFearinspired by the movie "Inside out" to make content for each audience movie review

In addition, we will rely on the emotions of each character, thereby assessing whether this movie really touches the audience's emotions when watching the movie

e Publications

We used Adobe Premiere to design the video Key activities, Adobe Illustrator to draw the logo and avt Along with the tuning brings comfort and satisfaction to the viewer The main color of the page is a mixture of 4 colors yellow, blue, purple and red: these are 4 colors based on 4 types of emotions that the page wants to target

III Evaluation and Recommendation:

1 Key results:

1.1 Facebook: From February 2 to March 15

a Overall:

rly nth mor

b Targetaudience:

Based on the graph above, the "Feelms" fanpage has reached at least 190 people, with more than 80% of them being between the ages of 18 and 24 As a result, we were able to reach our original target audience The target demographic ranges from 15 to 24 years old It demonstrates that "Feelms" has reached the majority of young people That is also the intention of the Feelms project Based on that, we can see that there are still people between the ages of 25 and 34 accessing Page This shows that they can also be a group of potential customers to target

c Eachpostdata:

The most popular posts are:

- Post review 4 movies of the week Angry theme Over 1,200 hits and 199 interactions recorded More specifically, it includes 51 reactions and 13 comments

- Post review of 4 movies of the week Sad theme With 819 reach and 292 interactions Includes 79 reactions and 16 comments

The least popular posts are:

- Small post of movie squid game follow-up for 4 movies of the week topic Scare With only 92 reach and 31 interactions recorded More specifically, it includes 17 reactions and 0 comments

Other posts:

1.2 Instagram:

Besides running the project through the main platform, Facebook Feelms also runs in parallel with the social networking platform, Instagram

According to statistics, the Feelms project has reached 165 accounts in the past 30 days Feelms' Instagram has 23 followers and 16 accounts have interacted with the page

Instagram posts get pretty good engagement, the post with the highest reach is 85 accounts The engagement of each post on the page ranges from 10 - 15 hits

2 Feedback

● Impressionsofthefanpagetotheaudience:

● WhatageshasFeelmsreached:

According to statistics, the fanpage receives the most interaction and access to young people between the ages of 18 and 24

● Evaluatetheamountofinteractionofpostsonfanpagewithreaders:

From the above results, Feelms' posts have conveyed content related to the project's topic

● Understandtheimportanceofemotionsbeforeandafterwatchingmovies:

● RatethequalityofFeelms'articles:

● Theeffectivenessoftheprojectcomparedtotheoriginalgoal:

● FeedbackandsuggestionsthatFeelmsreceived:

3 Limitation:

On the Facebook platform, the page has not yet offered a direction to recommend movies to attract viewers, the articles are still passive in updating hot movies, movies that are exactly one of the four main emotions but off topic of the week Since then, the page's articles have reached many people but there has not been a stable interaction between the articles The time to build the page is short, it has not reached much to the audience in the age group of 15-18 years Only limited to 4 types of emotions, the content of the article is not unique to attract viewers

4 Recommendation for the next step:

a Improvecontentandquality:

“ Feelms - Films for your feelings” will direct to many emotions other than Joy - Sadness - Anger - Fear Maintain the page in the future, promote seeding

to increase the amount of interaction In order for the project to reach a wide audience between the ages of 15 and 18, we will combine the introduction of the Feelms project to the target through FPT University's Open Days or combine it with Film projects of students in the school In particular, to avoid duplication between movies with the same feeling but different themes of the week and to be able to update special movies during the theme week, we will create more separate subcategories inside next to the movie review section that week

b Futureorientation:

The project's fanpage will continue to run communication and content It may

be possible to expand and run media on other platforms such as TikTok, Youtube (because these are the 2 platforms that are easiest to attract viewers at the moment), but the main media site is still Facebook Not only increasing emotional topics, we are also targeting more ages and categories in the future

IV References

1 Beth David and Esteban Bravo, 2017:

Available:https://www.youtube.com/watch?v=2REkk9SCRn0&t=13s

2 Peter Doctor and nnk., 2015:

Available:https://www.imdb.com/title/tt2096673/

3 Khánh Khiêm, 2023:

Available:https://marketingai.vn/mang-xa-hoi-lon-nhat-viet-nam-va-the-gioi/

4 Jacqueline Zote, 2023:

Available:https://sproutsocial.com/insights/instagram-stats/

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Đặng Minh Đức Project Leader

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Trần Ngọc Khánh Linh Media Leader

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Võ Thị Minh Thuỳ Project Sub-leader

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Nguyễn Phạm Anh Thư Content Leader

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