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In order to instill practical social valuesbased on sympathy and affection in many unhappy lives, particularly children,following the COVID-19 epidemic; they have faced too many challeng

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SUBJECT Communication and In-Group Working Skills Community Projects

La Vie En Rose

Class Code: SSG104

Ngo Thi Thanh Dung

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MEMBERS OF TEAM

Lại Thành Tài

Lưu Vũ Minh Đức

Phạm Vũ Huỳnh Giang

Nguyễn Hữu Bình

Lê Đăng Khoa

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Table of content

I Abstract 2

II Introduction 3

III Implementation of process 5

1 Purposes 5

2 Platforms 5

3 Name and logo design 6

4 Target Users 7

5 Difficulties and solutions 7

5.1 Mass audience issue 7

5.2 Unpredicted changes in planning schedules 8

6 Results 8

IV Conclusion 10

V Appendix 10

a Basis data 10

b Target user 11

c Logo of project 13

VI References 13

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I Abstract

In modern society, alongside investing and developing a strong economy, many have genuinely forgotten the significance of children’s key role as the major ingredient for any future goals Millions of children are experiencing unfortunate impacts from homelessness, widespread diseases, and insufficient nutrients to maintain a healthy state Ultimately, the ignorance of some can invisibly worsen the present situation and more lives are endangered and unable to escape poor living conditions and continue to suffer from poverty

Children are without question, are fragile and valuable lives need to be provided with suitable living standards in order to construct a stable and civilized society Everyone was entitled to nurture and support young generations to persist in replacing the present workforce and participate in creating existing benefits for the community

II Introduction

Although Vietnam has improved in many ways in recent years, we can’t ignore the country’s orphan crisis It is estimated that there are approximately 2 million extremely vulnerable children with an estimated 500,000 orphaned or abandoned children in Vietnam

Over the past two years, the COVID-19 epidemic has claimed the lives of more than 40,000 people Tens of thousands of children are orphaned More than ever, children need special attention from the whole society It was an epidemic that made many children orphaned by mothers or fathers, even fathers, and mothers Many children face extremely difficult circumstances Therefore, agencies and communities and the whole society join hands to take care of children's physical

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and mental health That is our mutual goal as we select Angels Orphanage as our location for the project La Vie En Rose (ONLINE, 2022)

Moreover, the city has in excess of 1,500 secondary school and training understudies who have consistently fallen into orphandom since family members have passed on from COVID-19 in only the past couple of months This number is surely a lot higher assuming you incorporate preschool-mature kids alongside a few other extraordinary cases outside the school system or youngsters who don't have the circumstances to go to class, also the number of youngsters in different territories and urban communities that are not presently counted The aggravation

of losing guardians and family members to kids is excessively perfect, and unsalvageable Particularly for youngsters in burdened families, when the family point of support is lost, the more unstable life is, and what's to come faces many difficulties Numerous clinicians accept that youngsters who lose their folks are in danger of serious mental injury Without legitimate help, they will experience long-haul consequences for their emotional wellness as well as their odds of coming out on top in later life (Minh Huệ, 2021)

More than 19,000 individuals have died in Vietnam as a result of the COVID-19 epidemic, and thousands of children have become orphans, and have lost the love, and care of their parents and relatives The trauma of losing parents and loved ones

is too tremendous for children to endure and cannot be compensated for When a child loses his or her breadwinner, his or her life becomes more unstable, and the future is fraught with difficulties Many psychologists assume that children who lose both parents face severe psychological damage Without sufficient help, children's mental health and prospects of success later in life will suffer long-term consequences Admittedly, they require particular attention and comprehensive

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solutions to support them in the long run Not only the children affected by COVID-19 need our attention and support but there are also many ones that suffer from homeless, diseases, and violence In order to instill practical social values based on sympathy and affection in many unhappy lives, particularly children, following the COVID-19 epidemic; they have faced too many challenges and tragedies in their lives but have not received the attention they need, we created this project to raise public awareness for less fortunate children in Ho Chi Minh City (Minh Huệ, 2021)

III Implementation of process

1 Purposes

Gaining awareness for people about the importance of the young generation is the main project’s purpose We want people to be aware that children deserve to live,

be cared for, and developed in the best standard Based on a substantial amount of information and data collected from many sources such as newspapers that related

to the thousand causes of children with special conditions, we widespread lectures about love, sympathy, and warning Making concerted efforts to inspire people to create more places where children can receive protection from people who are willing to support and encourage them so as to overcome past pains and be confident as much as possible in the foreseeable future

2 Platforms

To convey our project to everyone, we use the Facebook application through the page Lavie en Rose People can get information and insights about the lives of

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orphans and acknowledge the common data about our children through our page’s posts

In addition to using social networks, we also spread the word to people within, for example, classmates or relatives, in order to spread this information widely As the fastest solution for raising awareness is through hearing from the ones we trust, our page mainly focuses on credited information from specific sources and trustworthy websites

3 Name and logo design

Our project is called La Vie en Rose In French, this phrase means "Life in pink" or

"Life in rosy hues" The phrase became popular when it was the title of one of the most popular French songs of all time It was written in 1945 by French singer Édith Piaf and released in 1947 The melody was composed by Louis Guglielmi (Louiguy) and Marguerite Monnot This song was very successful in the aftermath

of World War II, and talked directly to those who had suffered

We named this project such a meaningful name with the wish that all unfortunate lives in Vietnam, especially disadvantaged children, in any situation, look at life through pink glasses Life is full of poverty, injustice, and misfortune, but everywhere on earth, there are strong and beautiful roses and sunshine full of hope Children are like those roses, thorny but pretty And the rays of the sun are the beauty of life The project's logo clearly shows our ambition:

The main image is a heart with a music book in the center Music is seen as a tool

to nourish and heal the soul Life would be boring without music We want to bring

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happiness to orphans just like we want to write a song full of excitement and enthusiasm A song that makes you want to dance and hum just listening to it

Love and Peace are two of the most important things in life When you protect your peace, you can then balance your emotions and manage relationships and stressful situations effectively This will help you develop self-confidence and come to terms with yourself so that you can achieve inner peace and cultivate a more positive attitude towards life The real mark of greatness is shown through love’s actions of kindness, compassion, helpfulness, and caring Even if you don’t love your life itself, through loving things or people in your life you can still find meaning and purpose The energy of love is the highest energy we can experience and acts of love raise our consciousness of the world Our ability to approach the world with love sets an example for others to aspire to while teaching compassion, forgiveness, tolerance, and peace Understanding that, we chose Love and Peace as our slogan to hope our beloved children will always live a life in peace and full of love

4 Target Users

Our project is aimed at benevolent people who want to help children who are not fortunate because they do not receive the love of their parents or are currently suffering from poor living conditions Children are the future but they need to have investment and care from their parents, which is not something orphans can receive Through our articles, people, especially local people, will pay a lot of attention to the unfortunate so that they can receive the investments they are privileged to receive

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Moreover, we want to take more consideration into young generations or gen Z generations As a matter of fact, they are playing an essential role in developing the future world, and a small group of them witnessed the most difficult situation in their life; hence, they need to have consciousness to order to help other same aged

5 Difficulties and solutions

5.1 Mass audience issue

As the entirety of our content is posted online to all viewers, the efficiency of spreading the information is not guaranteed as there are many sources delivering with the exact intention, aiming at children's healthcare and raising awareness at a larger scale on many diverse digital platforms Therefore, our group has changed the previously targeted audience from mass viewers to specifically minor communities such as inside FPT campus classes, and from then we continued to raise awareness among their families and friends via Facebook advertising and mouth-to-mouth effect The changes have brought along positive results as our interaction for each post has attracted more teenagers and adults in return

5.2 Unpredicted changes in planning schedules

During the early stages of the La Vie en Rose project, our plan was to prepare for

an upcoming musical event hosted by our team and collaborators to raise funds in order to organize a team visit to our chosen charity home Nevertheless, as FPT university decided not to give permission for outdoor activities, our team has commenced re-scheduling our plan’s details

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Specifically, our team has designed the project to be fully online-oriented, allowing

us to continuously promote people’s consciousness of unfortunate children in society The outcome of the project has been fruitful as the number of our viewers rises and each post has engaged many potential communities

6 Results

As of July 26, 2022, Facebook’s page had achieved a total of 359 likes with the 3 main age groups: 18-24, 25-34, and 35-44 In which the age group is from 18 to

24, accounting for the highest proportion for men accounting for 28.7%, and women account for 26.1% In contrast, the age group aged 35 to 44 years old accounts for the lowest percentage when the number of male users was only 4.6% and women account for only 6.9% Besides, users mainly live in Ho Chi Minh City and this rate accounts for 34.8%

The number of people who advanced to the Facebook page had a breakthrough ratio when the number of people approached 316 people, growing 82.7% compared

to the first day of creation The most culmination on July 5, the number of people approached up to 149 people In contrast, the number of people accessing the page tends to decrease when the current winch is only 79 people, down 53.8% compared

to the first days of starting June 30 marks the highest number of hits with 45 times and reduces the girder to the present time

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Regarding the new likes sector, up to July 27, there were 245 new likes, up 113% compared to the first day of establishment 204 new likes are the highest number recorded on July 20

There were all seven articles posted in the form of images with 161 interactive people, growing up to 92% Including one of the highest numbers of people who approached 196 people, the article had the highest interaction up to 50 interactors

In general, almost all articles had approaching people, and the interactors were very different when there was an article that owns a large approach but the interaction was very visible, on the contrary, there were articles with very high interactive turns but there was no approach to many users

IV Conclusion

In general, despite the difficulties when the original plan was changed, the project took place quite well compared to the original plan Besides, the page was also established later than other projects, not as much as other projects but due to the content quality of La Vie En Rose has brought a stable amount of likes in the short time By and large, this was also considered a success for the whole team, and the mistakes that need to be overcome to flourish the project stronger

V Appendix

a Basis data

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b Target user

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c Logo of project

VI References

1 ONLINE, T.T (2022) Chăm lo cho trẻ mồ côi sau ‘bão’ COVID-19 [online] TUOI TRE ONLINE Available at: https://tuoitre.vn/cham-lo-cho-tre-mo-coi-sau-bao-covid-19-20220322195535225.htm.

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2 Minh Huệ (2021) Trẻ em mồ côi do dịch COVID-19: Cần sự quan tâm đặc biệt [online] ncov.vnanet.vn Available at: https://ncov.vnanet.vn/tin-tuc/tre-em-mo-coi-do-dich-covid-19-can-su-quan-tam-dac-biet/a5fcbdee-a366-4207-9d8f-e650f6001414.

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