group assignment mkt202 topic treatment for autistic children project

Parents will receive information and guidance on how to care for their childrenfor our Center.a Marketing positioning strategyPicture 2: Positioning mapMarket positioning strategy is an

FPT UNIVERSITY- CAMPUS CAN THO

★★★★★

Group Assignment [MKT202]

TOPIC: Treatment for autistic children project

2 Lại Lê Ngọc Thư 100%

3 Nguyễn Thị Tường Vy 100%

5 Hồ Đức Thịnh

6 Dương Bảo Hân

100%

100%

Cần Thơ, 11/2/2023

TABLE OF CONTENTS

I Introduction about the service business 3

A Overview about the service business 3

B Identify target customers 4

a) Marketing positioning strategy 5

II 4Ps Strategy in service marketing 5

A Product 5

a) Care, conversation and treatment 6

b) Nurse comes home 6

c) Camera system for live monitoring and treatment 6

d) Combined with NHC Vietnam Psychotherapy Center 6

e) Consulting and customer support 6

B Price 7

C Place 7

a) Central location 7

b) Facilities and environment 7

c) Scope of service 8

D Promotion 8

a) Advertising campaign 8

b) Advertising samples and images 8

c) Discounts and promotions 8

d) Organizing events and seminars 8

e) Public relations and partners 9

III Customer Interface strategy 9

A Process 9

B Physical evidence 11

C People 12

a) Doctors and experts 12

b) Nursing and caregiver team 12

c) Family support 13

d) Training and capacity building 13

e) Communication and interaction 13

IV Customer Relationship strategy 13

V Conclusion 14

References 15

I Introduction about the service business

A Overview about the service business

Autistic Children's Consulting Center specializes in providing consulting and support services for autistic children, operating in the field of service business with the main service being consulting and collaborating with psychiatric hospitals god for treatment The field of counseling and support for children with mental illness is an important and challenging service area

Picture 1: The company's logo

It not only involves providing help and support to children with mental illness, but also requires an in-depth understanding of child psychology, treatment methods, and how to interact with family and society Put customers and their needs first, listen and understand their wishes and concerns to create a tailored and responsive service Build a strong communication campaign to convey the center's message Focus on introducing the center's values, commitments and effective working methods

B Identify target customers

Age: Target customers are children showing signs of autism, especially from 4 to 17 years old

Gender: The center does not limit gender to either male or female This is important to ensure that the service is original and suitable for all target audiences, regardless of gender The Center will respect and respond to the needs of each individual we serve, regardless of their gender

Income level: Suitable for customers with average to high income

Need: Parents need to know exactly whether their child has autism or want treatment advice Parents will receive information and guidance on how to care for their children for our Center

a) Marketing positioning strategy

Picture 2: Positioning map

Market positioning strategy is an important part of the business plan of a consulting and support center company for children with autism

Service Focus Strategy:

The Center focuses on providing the best counseling and support services for children with autism This includes providing diagnostic services, consultation, training, and

medical and psychological support The Center pays attention to understanding the needs, age, condition, and level of need of children with autism

II 4Ps Strategy in service marketing

In the case of the consulting and treatment center for autistic children in Can Tho combined with the NHC Vietnam Psychotherapy Center, we can analyze the 4Ps in detail

as follows

A Product

Consulting and treatment services for autistic children is a relatively new service in Can Tho This service has great growth potential due to the increasing needs of families with autistic children (TienPhong, 2022)

Main product: The main product is consulting and treatment services for autistic children

in Can Tho, including:

● Diagnosis and classification of autism levels

● Early intervention according to scientific methods

● Use medication (if necessary)

Supplementary products:

● Consulting and support services for families of autistic children: including home visits by nurses, conversational care and medication administration

● Life skills training service for autistic children

● The camera system is installed to monitor children's actions and gestures and create conditions for doctors in Saigon to monitor and provide direct treatment

a) Care, conversation and treatment

The center provides special care and treatment programs for children with autism at three levels: mild, moderate and severe

This program is designed to meet the developmental needs and abilities of each child with autism and customize treatment accordingly

b) Nurse comes home

A special element of the center is the form of nursing care that comes to the home after the child is diagnosed by doctors at the center

This service aims to take care of children who receive talk and take medicine as prescribed by the doctor right in a familiar environment, bringing comfort and convenience to children and their families

c) Camera system for live monitoring and treatment

The center installs a camera system to monitor the actions and gestures of autistic children

Through the camera system, doctors at the NHC Psychotherapy Center in Saigon can directly monitor and provide appropriate treatment based on information collected from the monitoring process

d) Combined with NHC Vietnam Psychotherapy Center

This combination brings significant benefits in terms of expert resources and knowledge from NHC Vietnam Psychotherapy Center in Saigon

Additionally, increasing the ability to respond and provide high quality consulting and treatment services for autistic children in Can Tho and surrounding areas

e) Consulting and customer support

The center provides advice and support to customers via phone, email or online The consultant will answer questions, provide detailed information about the service and guide customers in the process of registering and using the center's services

We also have the following guarantees:

● Experts specializing in caring for autistic children, including specialists and psychological counselors with high expertise in this field

● Training our employees carefully, sending them to the hospital for training every month to ensure their skills and professionalism

● The center is committed to providing quality and dedicated services to autistic children and their families

● Quality of service includes enjoyment of each detailed stage of the care and treatment program, attention to each child's needs and developmental progress, as well as ongoing support and advice from a team of experts and staff at the center

B Price

We use a competition-based pricing model to price the services we provide

The price is divided into three levels: 30 million, 60 million and 90 million for 3 levels: Level 1: the patient requests support

Level 2: the patient needs significant support

Level 3: the patient is severely affected and needs continuous support

This reflects the complexity of treatment and consultation required for each case Prices reflect the quality of service and modern technology used during observation and treatment

Pricing basis:

● Children's level of autism

● Number of intervention sessions

● Type of medication (if any)

C Place

a) Central location

The center is conveniently located in the central area of Can Tho, for easy access for families with autistic children in the city and surrounding areas

Location near residential areas, schools and other health care facilities, making it convenient to move and access services

b) Facilities and environment

The center is designed with appropriate consultation rooms and treatment rooms, to create a feeling of safety, comfort and support for autistic children and their families The center environment thoroughly uses the principles of adaptive design and creates a quiet space, helping children feel secure and easily interact with experts

D Promotion

a) Advertising campaign

The center uses online social network advertising channels to introduce its services Advertisements will focus on information about special care and treatment programs for autistic children, home-based nursing care, and camera monitoring and treatment systems

b) Advertising samples and images

Provide professional advertising and image templates, focusing on conveying the center's message with attractive images and appeals

Use realistic images of children being treated to create intimacy and trust with potential customers

c) Discounts and promotions

The center can offer discounts and promotions to attract new customers and increase the interest of existing customers

The center offers special discounts on initial care and treatment packages, or gifts and incentives for customers who use the service for a certain period of time

Promotion for new customers: 10% discount on service packages when introduced by customers who have used the center's services

Promotion for loyal customers: 5% discount on 1-year service package when using the service for the 2nd year

Promotion for organizations and businesses: 20% discount on service packages for children from poor and near-poor households

d) Public relations and partners

The Center can work with non-profit organizations and other relevant partners to strengthen networks, public relations and brand development

This public relations and partnership may include cooperation in organizing events, providing professional information and learning exchanges

The process of care and treatment for autistic children at the counseling and treatment center in Can Tho combined with the NHC Vietnam Psychotherapy Center is carried out

at a convenient location in the city with environments and amenities that meet the needs

of children and families This combination also expands service scope and enhances service quality through connection with NHC Psychotherapy Center in Saigon

III Customer Interface strategy

A Process

Specifically, care and treatment for children aged 4-17 years old with autism or some psychological related diseases To visually represent our service process through Blueprinting will help customers understand our service process better (suckhoedoisong, 2016)

First, Identify the service process

We provide customers with consulting and psychological treatment services for children with diseases such as autism To promote the effectiveness of the service process, we have 3 forms of service Services such as online, at home, and at the center to meet the needs of customers

Second, Determine the customer's actions when using the product.

During the treatment process for children, parents need to pay attention to what issues and attention to the treatment process offered by the center to make the treatment process most effective In addition, come up with a schedule for the father, mother, and child to have more contact with the child so that the father and mother become closer to the child, not a doctor

Third, Identify potential failure points.

We will closely follow the treatment process to achieve the highest treatment effectiveness and limit unwanted failures

Fourth, Process improvement

After completing a patient roadmap, we will collect reviews from parents of young children, then immediately point out shortcomings and propose a new roadmap to improve quality best quality service

Finally, record the design.

Picture 3:Step by step process

Picture 4: Blueprinting

- Step 1: Contact

customers

specifically the

parents of

children with

autism

- Step 2: Receive

parents

- Step 3: Create a test for the child's illness level

- Step 4: Provide a suitable roadmap for the severity of the disease

- Step 5: Follow the roadmap

the roadmap and re-evaluate the treatment roadmap

B Physical evidence

Landscape layout, service space, color, physical equipment, staff uniform, music, Designing the service's physical environment is critical to delivering a better customer experience (Khoahoccongnghe, 2021) Here are some key factors to consider when designing the service physical environment:

First, Spatial context

Create a space where most children feel comfortable, adaptable, well-lit, control noise that affects children, and have a private space for children This space is also a roadmap

in the treatment process for children

Second, Service space

The people we serve are children with autism problems, so we choose a space for children to feel safe, have a clear structure, open space, have peace and quiet Flexibility

in treating children

Third, Color

For autistic children who have psychological problems, our center chooses color tones that are suitable for the child to serve the treatment process well, such as green, blue or light purple, for the child's brain Autism can be positively received, helping to improve behavior

Fourth, Equipment

To support the treatment process to achieve the best results, we have invested in the best equipment such as chairs or beds depending on the room, lights, lights, sound equipment, stimulating toys sensory preferences and communication support devices

Fifth, Staff uniforms

Regarding uniforms, we always emphasize politeness when communicating with parents and are appropriate for treatment situations, so we can use flexible clothing to make the treatment process more effective

Finally, Scent

To make the treatment process more effective, the scent we chose is citrus scent This is a scent that can improve mood and reduce anxiety, making us feel more comfortable A study by Japanese scientists shows that the scent of orange oranges makes people happier for up to 30 minutes

C People

a) Doctors and experts

The center has a team of doctors and psychologists with experience and expertise in autism and treating autistic children

Doctors are highly trained and updated with knowledge about autism and modern treatment methods

Psychologists support children and families in solving psychological and social problems related to autism

b) Nursing and caregiver team

According to statista, 27% of customers are frustrated by the lack of company’s service effectiveness so we invest a lot in the nurse team (Statista, 2022).The center has a team

of professional nurses and caregivers, trained to provide the best care for children with autism

Nurses have knowledge about autism and how to care for children with autism, and have sharp communication and working skills with children

c) Family support

The center provides support and advice for families of children with autism, helping them understand the disease and treatment methods

Staff in the center work with families to develop care plans and monitor the progress of care and treatment

d) Training and capacity building

The center periodically organizes training courses and seminars to provide the latest knowledge about autism and treatment methods to staff

Staff is updated with the latest findings and research in the field of autism to ensure the quality and effectiveness of the treatment program

e) Communication and interaction

An average high school student can have the same level of anxiety as a psychiatric ward inmate in the early 1950s (Team Leverage Edu, 2023) So communication is key Staff in the center are trained to create a positive and trustworthy interactive environment with autistic children

They use appropriate communication and interaction methods to create understanding and empathy for autistic children, helping children feel safe and confident during treatment

IV Customer Relationship strategy

Contact and create good relationships with parents: The center should demonstrate a spirit of dedication, thoughtfulness, and sympathy with the child's parents Be willing to listen to concerns, opinions, and comments from parents to build trust and show that the center cares about children's development and care