internship report roles and responsibilities of streamer talent in cosmetics field at viet nam new lifestyle incubation jsc

Aside from getting used to the working environment, I also improve my knowledge and skills, step out of my comfort zone, do things that I have never done before, help me be more confiden

TON DUC THANG UNIVERSITY FACULTY OF FOREIGN LANGUAGES

INTERNSHIP REPORT ROLES AND RESPONSIBILITIES OF STREAMER TALENT IN COSMETICS FIELD AT VIET NAM NEW

LIFESTYLE INCUBATION JSC

Student: VÕ THỊ DIỆU

Class: 18H00103

Student code: 018H0433 Supervisor: TRỊNH HOÀNG ĐỒNG

HCMC, August 2023

FACULTY OF FOREIGN LANGUAGES

INTERNSHIP REPORT

ROLES AND RESPONSIBILITIES OF STREAMER TALENT IN COSMETIC FIELD AT VIET NAM NEW

LIFESTYLE INCUBATION JSC

Student: VÕ THỊ DIỆU Class: 18H00103 Student code: 018H0433 Supervisor: TRỊNH HOÀNG ĐỒNG

HCM City, April 2017

Raw scores

in figure Total score

(1) Examiner’s Signature

1

Examiner’s Signature 2

Company Report In figure In word

- Report score in detail:

- Content (50pts):

………

- Organization (20pts)

………

- Vocabulary, Grammar, Spelling and mechanics (30pts):

………

- Examiners’ comments:

………

………

………

COMPANY’S INTERNSHIP EVALUATION

(Copy & paste Phiếu đánh giá sinh viên thực tập của công ty)

For Ton Duc Thang University, I would like to express my gratitude to the Foreign Languages Faculties for equiped me fully necessary skills to practice in a real-working setting Regarding the apprenticeship program for students, I realized it was completely adequate preparation so that I can represent my knowledge and skills in the working environment

Besides, I would like to give my sincere thanks to Mrs Trinh Hoang Dong who gave advice, answered our questions when we had something wonder about, and reminded us to complete the internship report on time

The apprenticeship at Metub Joint Stock Company was an initial step in my working experience This offers me two months practical apprenticeship in a professional working environment Aside from getting used to the working environment, I also improve my knowledge and skills, step out of my comfort zone, do things that I have never done before, help me be more confident From there, I oriented out my strengths and weaknesses so that I can enable me prepare for my career path Thus, I would like to give special thanks to CEO

of Metub – Ms Nguyen Thi Quynh have admitted and offered me a valuabe opportunity to work as a streamer at Metub In the same way, I have found an ideal workplace where gave

me new experiences and learned a lot of valuable lessons

TABLE OF CONTENT

ACKNOWKLEDGE………

1.1 About Viet Nam New Lifestyle JSC Information (Metub) 1 1.1.1 Introduction to Viet Nam New Lifestyle JSC (Metub) 1 1.1.2 Organization chart of Viet Nam New Lifestyle JSC (Metub) 1.1.3 Viet nam New Lifestyle Incubation ‘s mission and vision 3 1.2 Live- streaming Department Description

1.3 The role of Streamer Talent Intern 4

2.1.2 Responsibilities of Streamer Talent 5

2.3 Analysis and evaluation of the Internship 7 2.3.1 Skills and Qualifications Gained 7 2.3.2 Impact on my future career plans 8

3.1 Summary of Internship Experience 9

APPENDICES

Link video :

LIST OF TABLES AND DIAGRAMS

● Table 1.1: Metub Company’s Information (page 1)

● • Diagram 1.1: Organization chart of Metub Company (page 4)

● • Figure 2.2.1.a Customers Problem (page 8)

● • Figure 2.2.1.c A event of Company (page 9)

● • Figure 2.2.1.c Customer Service (page 10)

1.1 About Viet Nam New Lifestyle JSC Information (Metub)

1.1.1 Introduction to Viet Nam New Lifestyle Incubation JSC (Metub)

Metub Network is a network system that supports video creators on the YouTube platform This is a project of the media company Netlink and is considered an official partner of YouTube in Vietnam (a YouTube certified partner) The goal of Metub Network is to create favorable conditions and support for individuals and video creators to create quality content, bring stable income from videos on Youtube

Besides, Melive Tiktok Shop MCN is a project under Metub Melive MCN is known

as the leading connecting agency between content creators and brands, developing content, helping to increase access to content, collaborating with creators, supporting issues and problems account topics and monetize by creating and catching up on trends in the community

Full name: Viet Nam New Lifestyle Incubation JSC (Công Ty cổ

phần Viet Nam New Lifestyle)

Major: Live- streaming

Headquarter: 40 Nguyen Van Huong, Thao Dien Ward, Thu Duc

City, HCM

Intern: 217/8 No Trang Long, Binh Thanh, HCM

Number: 0283 535 4245

Fax: 0283 535 4245

Web Link: https://metub.net/

1.1.3 Viet nam New Lifestyle Incubation ‘s mission and vision

- Mission

Started from YouTube MCN Business, METUB has expanded beyond building community and adverstising With our expertise in creator network,

we aim to accelerate the creator economy, It's our continuous mission to make it possible to turn passion into a sustainable career

- Vision

We believe in the superpower where technology meets creativity, and those creators with great passion will spark joy and influence millions other people

Together with them, METUB and MELIVE is building a creator economy to helps creators turn their passion into a sustainable career by growing their fanbase and enable creator earning potentials across platforms through digital content & commerce

1.2 Live- streaming Department Description

Establishing a social media presence for TikTok LIVE on other popular social media platforms is the goal of this position The ideal applicant for this position should be creative and analytical, have a thorough understanding of the various social media platforms, and be aware of current trends In order to closely collaborate with the teams working on products, content, and design for TikTok LIVE in the Middle East, they should also have cross-functional cooperation abilities

Responsibilities:

· Develop social media content plans that are consistent with the company's brand identity

· Come up with content ideas for social media videos and create creative and original captions for social media posts

· Ensure all social media creatives are aligned with the brand guidelines

· Manage social media engagement and coverage during events

· Plan and forecast marketing spend on social media

· Monitor comments and respond to direct messages promptly

· Identify and analyze key areas needing improvement, such as audience,

acquisition, behavior, and conversions

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1.3 The role of Streamer Talent Intern

- Quickly responding to consumer questions and complaints and providing fair answers

- Connecting support parners to build streamer image

- Work with the Content Packaging team to support live streams (

- Build live stream docs and help manage calendar for other

departments

- Other tasks assigned by Director

CHAPTER 2: INTERNSHIP ACTIVITIES

2.1 Description of internship

2.1.1 Roles of Streamer Talent in Viet Nam New Lifestyle Incubation JSC

In general, the role of Streamer Talent is to responding to consumer questions and complaints and providing fair answers about problems related to the cosmetics field

In order to achieve high performance as well as ensure the existence and

development of the business, it depends on the huge efforts of streamer talents Streamer Talent will responsible for participating in script development for livestream sessions, optimize the script after each session to increase efficiency; update new domestic and foreign livestream trends and styles to increase knowledge and apply in practice

In addition, streamer talent need to receive and transmit product and brand information to ensure that the information conveyed is effective, appropriate, with a clear purpose to help increase revenue

2.1.2 Responsibilities of Streamer Talent

Customers might be considered the company's lifeblood, therefore attracting new clients and keeping existing ones happy are essential to its survival In particular, the streamer talent will provide customers with solutions like developing unique policies suitable for each customer; defining goals; developing sales plans in each specific period; searching and developing a database of potential customers for the company; and maintaining and caring for current customers of the company

2.2 Specific Internship Activities

2.2.1 Description of the real job

The initial stage (the first two weeks) of my internship at Metub Company is the process where I am introduced to and familiar with the company's working methods through Ms Quynh's training To begin with, my employment has taught me more

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about livestreaming on Tiktok and the advancements in the cosmetics industry My purpose now is to comprehend the functions, components, and costs of numerous companies that collaborate with my business so that I may provide clients with product information

After that, my manager taught me the skills required of streamer in the cosmetic industries, including knowing how to introduce the product in the most appropriate way and approaching customers proactively These skills include understanding what customers want, selling in accordance with their needs, building trust with customers, and knowing how to establish sales

I learned how to use those fundamental skills more through working directly with consumers throughout the course of the following four weeks (second stage) Besides, I also discuss with support parners at company, like my manager and livestream assistant to build reliable streamer's image, which can increase

conversions and ensure monthly sales for the company

In the last period (the last 2 weeks), I reported all accomplished

activities and also all knowledge to my supervisor My particular daily

activities include the following:

A Hosting beauty livestream

I spent the most of my time to come up with many plan to increase revenue for the company such as promote product using live streaming tools, persuade people to buy the product, create content script based on product training from operation team and l earn about the product’s benefit, features, etc before start the live video

From there, I will identify consumer patterns in order to modify and enhance the product in accordance with consumer demands

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Figure 2.2.1.a Hosting beauty livestream

B Joining to differents traning course of company

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In order for streamers to have more experience, the company often invites famous speakers, hot influencers and representatives from e-commerce parties to bring useful knowledge to streamers

Figure 2.2.1.b Traning course with TikTok Shop MCN Management VN

C Participate in competitions organized by the company

To motivate streamers to grow sales The company regularly organizes contests every month The contest is designed with many different rounds and very attractive prizes I'm also lucky to have achieved high rankings in competitions

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Figure 2.2.1.c A competion of company

2.2.2 The Workplace Setting

It is fully equipped with contemporary comforts and amenities that are adequate for conducting all of the business's operations

I was fortunate to have the opportunity to work at Viet Nam New Lifestyle Incubation JSC to gain more knowledge in cosmetics field Additionally, I had a wonderful internship experience because of the supervisor's committed leadership,

as well as the company and excitement of my coworkers

2.3.1 Acquired Skills and Qualifications

I developed a lot of streamer skills and working methods during my apprenticeship

in order to help me advance in my future career First, during my education, I had the opportunity to apply my professional knowledge and abilities and raise the degree of that knowledge In addition, I've taught myself to follow certain rules when I go to work, such as arriving on time, dressing nicely, working under strict deadlines, and learning how to manage my time efficiently And having a job in as a streamer has enabled me to put many positive traits, like patience, self-assurance, vivacity, and adaptability to change, into practice for myself

2.3.2 Impact on my future job ambitions

My two-month internship was an experience that, contrary to what I had previously believed, provided me with a more realistic understanding of the working process When I was in school, I used to think that going to work meant using my skills and knowledge to get money, but the truth is that it has taught me skills and knowledge that I had never known before My job has improved my ability to think critically,

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plan ahead, and create and accomplish goals Internships give me a path full of personal development, insights, and self-discoveries, but they also make me braver and more resilient

CHAPTER 3 CONCLUSION

A two-month internship is an essential first step in helping me build a successful career since it gives me the chance to gain real-world experience in the industry I've chosen Learning how to apply my academic knowledge to the real world and obtaining experience that will help me land my dream job after graduation are two advantages of a student majoring in applied linguistics while working as a streamer For instance, I can spot the differences in international corporate culture using my knowledge of business and basic business English, apply business knowledge to firm management strategies, and analyze business circumstances and decisions

In terms of drawbacks, even though working as a streamer allows me to experience something new and interesting, there is one part of this profession that is less than ideal On top of that, the workload is so enormous that it has taken me a lot of time

to finish the project on time There were many individuals who led and supported

me on this journey, despite the fact that it was initially difficult and overwhelming Therefore, I had to exert extra effort and take the necessary steps to adapt to this profession in order to attain my goals

My two-month apprenticeship has improved my maturity, independence, and self-assurance I am appreciative of the time I spent working with Apalmy International Company Limited since I was able to arm myself with a number of tools necessary for today's highly competitive workplace

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REFERENCES