(Tiểu luận) describe the companys operations management activities, including inputs, conversion process, and output

The factory is equipped with modern Japanese automatic production lines to produce FUJIWA VIETNAM premium alkaline ionized water, and premium Hydrogen-rich drinking water.. Considered a

MINISTRY OF EDUCATION AND TRAINING

UNIVERSITY OF ECONOMICS AND FINANCE FALCUTY OF ECONOMICS

FIELD TRIP ASSIGNMENT

COURSE: OPERATIONS MANAGEMENT

Class: A03E - Group: VNguyễn Cao Đạt ID: 205013294Trần Quí Phong ID: 205016186Nguyễn Hoàng PhúcID: 205011544

Nguyễn Hồng SơnID: 205013998

Ho Chi Minh City, September 30.

Table of Contents

I Describe the company's operations management activities, including inputs,

Stage 3: Electrolysis of water on an Alkaline electrolytic ion separator (Japanese

Stage 4: Put electrolyzed ionized water into the empty bottle 5 Stage 5: Check the product after extraction 5

Stage 7: Check product packaging quality 6

II Identify the company's competitive strengths, then use Porter 5 competitive forces model to fully understand the competitive environment of this product market 8

III List the product design that the company is selling According to your group, which product design is most innovative and brings the highest efficiency? 13 IV Among 9 Dimensions of quality, choose 5 Dimensions and analyze these Dimensions to 1 of these company’s product 17

The success of a business depends not only on the initiative and dedication of its employees, but also on seizing opportunities and better understanding the business environment Therefore, corporate field trips have become an important part of the training and development process of students today.

We had the opportunity to participate in an extremely useful business field trip at FUJIWA Vietnam enterprise in Cu Chi district This trip gave us the opportunity to directly experience the working environment at a manufacturing enterprise in the beverage industry Mr Tran Binh Chung - Deputy General Director of FUJIWA Vietnam Company shared about how the production facility operates and had the opportunity to learn about the working process of workers at the production facility I also learned more about the development opportunities of the beverage industry and the challenges businesses are facing.

We would like to sincerely thank FUJIWA Vietnam Company for allowing us to participate in this trip, and we would also like to thank Ho Chi Minh City University of Economics and Finance for creating the opportunity for us We have had practical experience at the FUJIWA Vietnam factory.

I.Describe the company's operations management activities, including inputs, conversion process, and output.

Stage 2: Clean the input water source.

Stage 3: Electrolysis of water on an Alkaline electrolytic ion separator (Japanese technology).

Stage 4: Put electrolyzed ionized water into the empty bottle.

Stage 5: Check the product after extraction.

Stage 6: Paste product packaging.

Stage 7: Check product packaging quality.

Stage 8: Product packaging.

Output:

II Identify the company's competitive strengths, then use Porter 5 competitive forces model to fully understand the competitive environment of this product market.

Introduction about FUJIWA Vietnam company

FUJIWA VIETNAM COMPANY was established in May 2018 with a total initial investment of 300 billion VND in an area of more than 40,000 m2 The factory is equipped with modern Japanese automatic production lines to produce FUJIWA VIETNAM premium alkaline ionized water, and premium Hydrogen-rich drinking water Considered a company that produces alkaline ionized water and has a high pH level, good for human health (9+) More specifically, the products produced at FUJIWA company all contain natural trace minerals Na, Ca, Mg, and K.

According to Mr Tran Binh Chung - Deputy General Director of FUJIWA Vietnam Company, the underground water source that the company uses is located in the Cu Chi area instead of in industrial parks like other large companies in the field bottled mineral water area The reason FUJIWA Vietnam Company chose this underground water source area is because the water source here has many natural minerals and is consistent with the standards of producing alkaline ionized drinking water according to Japanese technology In addition, using water sources in city suburbs and unpolluted areas helps the company have a clean water supply and the amount of minerals available in the water.

ELECTRIC ALKALIZER ION SEPARATOR: This is a technology trusted by the factory to separate harmful ions and heavy metals in water, leaving only beneficial ions and compounds good for health It is also a technology that helps separate water molecules into smaller water molecules, helping the water to have a structure that is half the size of normal water molecules, which helps the body absorb water faster and more effectively.

Internal Competition

Thus, it can be seen that the pressure from direct competitors in the industry is very great for FUJIWA company because to gain more market share than competitors at the present time requires many conditions such as Upgrade the system and distribute of products at more points of sale to reach more customers and easily gain market share.

Threat Of New Entrants

For FUJIWA company, LAVIE's participation in the alkaline ionized water industry will be something to pay attention to because LAVIE company is a company established in 1992 and accounts for 35% of the market share water.

M ar k et Sh are of LAVI E

LAV IE ’s fa c to r y.

LAV IE ’s pro d uc t

Supplyer Bargaining Power

✓ FUJIWA is a business that is in great need and is greatly affected by the state water supplier because FUJIWA is an enterprise with the greatest strength in water sources with a large number of natural minerals and alkaline ions and this is also the only source of water supply for businesses Therefore, if the water supply from the state is affected or has erratic changes, it will directly affect the company's water supply and directly affect the entire water production line of the factory In addition, the company is also affected by a supply source that is a plastic bottle preform business because this is also a source of raw materials for the business to produce products, so it will also directly affect the chain.

✓ Thus, supplier pressure has great influence and competitiveness because it has a direct impact on the entire chain, and output products will be affected if the supply source is affected influence and change.

Customer Bargaining Power

Threat Of Substitutes

III.List the product design that the company is selling According to your group, which product design is most innovative and brings the highest

✓

IV.Among 9 Dimensions of quality, choose 5 Dimensions and analyze these Dimensions to 1 of these company’s product.

1 Features:

According to scientific research, "water" plays a very important role in the human body, "water" accounts for 70% - 80% of the human body, the special property of water is to help the body maintain health Maintain body temperature, and balance body temperature The body will lose water through sweat during physical activity and in hot environments Sweat helps cool the body, but your body temperature will increase if you don't replenish lost water When you become dehydrated, your body also loses electrolytes and blood plasma If you sweat more than usual, it means your body is dehydrated and needs more water.

Drinking enough water is very important "Water" has good effects on the body such as: Regulating body temperature, excreting waste, maximizing body performance, and improving oxygen circulation In the blood, protects tissues, muscles, spinal cord and lubricates joints, supports the digestive system, absorbs nutrients, helps fight diseases, supports brain function, and also has other uses beautifies the skin and makes it easier to lose weight for people in exercise mode Note that drinking water must be clean, treated water.

However, drinking filtered water is not the best way to replenish essential water and minerals FUJIWA alkaline ionized water is pure, clean water with many essential minerals that best meet the body's needs “Alkaline water” is not simply water, it is often called electrolyzed water Created through filtration and electrolysis, separated in an electrolyze, based on leading Japanese technology Water undergoing electrolysis creates highly alkaline water containing H+, OH- ions, and many minerals, good for health Alkaline ionized water is known by many different names such as alkaline ionized water, reconstituted water, Kangen water, Pi water, and Hydrogen-rich water

FUJIWA alkaline ionized water has different properties compared to regular water FUJIWA water used for direct drinking will have a pH of about 8.5 - 9.0 - 9.5 While for normal drinking water, the pH is 6.5 - 8.5 Alkaline ionized water has 4 extremely important properties Thanks to these properties, it can help us take care of our health and support disease treatment more effectively and better.

2 Aesthetics:

The design of FUJIWA bottled water products is very eye-catching: ✓ The water bottle is very sturdy, neat, delicate, and sophisticated ✓ The product's color is environmentally friendly with the characteristic turquoise blue of the quintessential FUJIWA alkaline ionized spring water brand from Japan.

✓ The packaging is very detailed with information (including expiration date), and the brand logo is simple, prominent, and easy to see.

✓ Regarding capacity, there are 5 types: 300ml, 450ml, 680m

3 Conformance:

FUJIWA alkaline ionized water is extremely good for the body's organs and is very suitable for improving body health and beauty To obtain clean, pure water rich in natural minerals available in the water, FUJIWA also has its own standards to produce good quality products.

To create FUJIWA's pure Alkaline ionized water, the standard processes are:

To have clean, fresh, and pure processing ingredients FUJIWA takes an underground water source with a depth of more than 200m licensed to exploit in Cu Chi and leads it through the deaeration tower Here the water is purified of toxic gases and creates more oxygen in the water The water is then transferred through an intermediate settling tank system to remove impurities Next, the water will go through FUJIWA's standard treatment steps, where the water is softened and unnecessary substances are removed The final step is to separate the atoms using a high-capacity electrolysis device to create alkaline water according to the standards set by FUJIWA at about 9.0 - 9.5, which is naturally alkaline and rich in active Hydrogen.

After producing alkaline ionized water, FUJIWA continues to carry out a number of additional steps such as microbiological filtration > UV sterilization > second microbiological filtration to produce a finished product that removes some remaining bacteria in the water.

4 Durability:

FUJIWA's alkaline ionized water products have a long shelf life of about 24 months, almost on par with other mineral water brands There is one drawback that most users pay attention to, which is the quality, taste, and smell of the product With other brands, after opening and using, after a certain period of time, the taste of the water will change and

of the product do not change over time because FUJIWA alkaline ionized water has high purity After being processed to remove microorganisms and unnecessary impurities FUJIWA alkaline ionized water only retains pure minerals such as Ca+, K+, Na+, Mg2+ and many natural alkaline contents Therefore, FUJIWA alkaline ionized water does not change in quality or taste over time.

5 Safety:

Alkaline ionized water is very good for the body and health Not just ordinary water, to create FUJIWA alkaline ionized water, it must go through FUJIWA's strict processes FUJIWA premium hydrogen-rich alkaline ionized water with pH 9.0+ is naturally alkaline like green vegetables and has many uses such as supplementing minerals in ionic form, fast absorption, rehydration, and digestive support (anti-reflux, reverse, stomach), neutralizing excess acid in the body, anti-oxidant good for health Recommended by doctors and medical professionals.

Not simply a beverage, the benefits of FUJIWA Alkaline ion also bring: ✓ Helps detoxify the body.

✓ Helps transport nutrients faster, helps absorb quickly ✓ Supports digestion, and improves intestinal diseases ✓ Supplement minerals in ionic form.

✓ Helps detoxify alcohol ✓ Prevent illness.

✓ Anti-aging, bringing radiant beauty to the skin ✓ Neutralizes excess acid in the body.

✓ Reduce dehydration.

✓ Provides natural Detox thanks to Hydrogen-rich alkaline ionized water that acts as a natural antioxidant.

✓ Helps lose weight effectively ✓ Regulates body temperature ✓ Prevent metabolic syndrome.

FUJIWA Alkaline ionized water has been granted a food safety certificate, ISO 22000:2018 standard certification, and HACCP CODEX 2020 certification (CXC 1 - 1969).