(Tiểu luận) group discussion fundamental of management topic analyze the planning process of vinamlik dairy joint stock company

To prepare for that, our group decided choosing to learnabout the Vinamilk company to complete the topic: "Research on the implementationof planning functions of Vietnam Dairy Products J

FACULTY OF HUMAN RESOURCE MANAGEMENT

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-GROUP DISCUSSION FUNDAMENTAL OF MANAGEMENT

Topic: Analyze the planning process of Vinamlik

Dairy Joint Stock Company

Group discussion: group 1

Class: BMGM0531

Lecturer: Ngo The Son

Hà Nội-2023

STT Member Student ID

Saturday, September 9 , 2023 th Time: from 9.30 pm to 10.30 pm

Place: Google Meet

Participants: 8/10 (absent: Duy Anh, Mai Anh)

Contents for discussion:

- Discuss the topic, raise the members' ideas to exploit the topic's content

- Assign tasks to members

Conclusion: Outline of the topic include: Analyze the planning process of Vinamlik

Dairy Joint Stock Company

Duties for participants: Create content for each thesis

Leader Minute-Taker

( Signature and name) ( Signature and name) Phuong Anh Linh Chi Nguyen Thi Phuong Anh Nguyen Do Linh Chi

Friday, October 20 , 2023 Time: from 9.00 pm to 9.30 pm

Place: Google Meet

Participants:9/10 (absent: Duy Anh)

Contents for discussion:

- Summarize the information and select the necessary information for the discussion

- Assign parts of the presentation to members

Conclusion:

- Select the essential information for the topic

- Assign parts of the presentation: design Word, PowerPoint, and present the topic

Duties for participants:

- Prepare Word file: Linh Chi, Mai Anh

- Design PPT: Thanh Cong

Leader Minute-Taker

( Signature and name) ( Signature and name) Phuong Anh Linh Chi Nguyen Thi Phuong Anh Nguyen Do Linh Chi

MEETING MINUTES – GROUP 1

th

Place: Google Meet

Participants:10/10

Contents for discussion:

- Evaluate work progress, give opinions

- Continue to complete the presentation

TABLE OF CONTENTS

I Introduction 1

2 Research aim and objectives 1

2.1 Research aim 1

2.2 Research objectives 1

3 Object and scope of the study 1

3.1 Object of the study 1

3.2 Scope of the study 2

4 Research methodology 2

5 Content of the study 2

II Literature review 2

1 Definition and importance of planning 2

1.1 Definition of planning 2

1.2 Importance of planning 2

2 Classification and principles of planning functions 3

2.1 Types of plans 3

2.2 Principles of planning 4

3 Planning content 4

3.1 Strategic planning 4

3.2 Tactical Planning 5

3.3 Operational planning 5

4 Planning support tools 5

III Case study 6

1 Overview of Vietnam Dairy Joint Stock Company Vinamilk 6

2 The planning function of Vinamilk company during the Covid 19 pandemic 7 2.1 The economic-social situation and difficulties of Vinamilk company during the Covid 19 pandemic 7

2.2 Mission, vision planning 8

2.3 Target planning 8

2.4 Strategic planning 9

2.5 Circumption action planning 10

2.6 Planning support tools 11

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3 Evaluating the planning tasks and the influence of Vinamilk on the

market 12

3.1 Evaluating the planning tasks of Vinamilk in the duration of COVID-19 12

3.2 Influence of Vinamilk on the market 13

4 Lessons from Vinamilk’s story 14

IV Conclusion 15

20 ĐỀ THI THỬ TỐT NGHIỆP THPT NĂM 20…

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1 The urgency of the study

Many Vietnamese companies and businesses, especially small and sized companies and enterprises, daily work can arise Most of these tasks areresolved according to the requirements that come suddenly and are resolved as theyhappen, without being systematically planned or strategized, systematically managedand evaluated Scientifically effective Managers at all levels are being confused bytheir work, always unaware, without clear direction, but only seeing where there is away to go, and the more they walk, the more lost they become That is whatVietnamese companies and businesses need to change in the current globalizationtrend Because nowadays, we are increasingly having to compete with powerfulcompanies and businesses in the world and it is important for companies andbusinesses to clearly identify goals, directions, and map out a suitable path manageand allocate resources optimally to ensure reaching the set goal within the allowedtime Administrators who make the right plans will change the landscape of the entireenterprise Wherever there is a need for a well-operated, professional managementsystem, a good administrator is indispensable in everything, especially in performingthe planning function Therefore, the top task of any administrator is to understand and

medium-be properly aware of this job so as not to make mistakes that sometimes cost us thesurvival of the business To prepare for that, our group decided choosing to learnabout the Vinamilk company to complete the topic: "Research on the implementation

of planning functions of Vietnam Dairy Products Joint Stock Company Vinamilk"

2 Research aim and objectives

3.1 Object of the study

Vinamilk Dairy Joint Stock Company: This audience includes leaders, seniormanagers, employees, and departments and units involved in the planningprocess within the company

3.2 Scope of the study

The scope of implementation is based on data and information related toVinamilk company up to now, during the COVID-19 period, thereby evaluatingand analyzing the planning process of Vinamilk Vietnam Dairy Products JointStock Company

4 Research methodology

Using data collection, statistics, synthesis and analysis methods

5 Content of the study

Chapter I: Introduction

Chapter II: Literature review

Chapter III: Case study

Chapter IV: Conclusion

II Literature review

1 Definition and importance of planning

1.1 Definition of planning

Planning is the process of coping with uncertainty by formulating futurecourses of action to achieve specified results Planning involves bothdetermining the organization’s goals and defining the means for achievingthem

A goal is a desired future circumstance or condition that the organizationattempts to realize (purpose of an organization)

A plan is a blueprint for goal achievement and specifies the necessary resourceallocations, schedules, tasks, and other actions

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Planning provides direction: Planning is involved in deciding the future course

of action Fixing goals and objectives is the priority of any organization Bystating the objective in advance, planning provides unity of direction Properplanning makes goals clear and specific It helps the manager to focus on thepurpose for which various activities are to be undertaken It means planningreduces aimless activity and makes actions more meaningful

Planning reduces the risk of uncertainty: Every business enterprise has tooperate in an uncertain environment Planning helps a firm to survive in thisuncertain environment by eliminating unnecessary action It also helps toanticipate the future and prepare for the risk by making necessary provisions.Planning reduces overlapping and wasteful activity: Plans are formulated afterkeeping in mind the objective of the organization An effective plan integratesthe activity of all the departments In this way, planning reduces overlappingand wasteful activities

Planning promotes creativity and innovative ideas: Planning encouragescreativity and helps the organization in various ways Managers develop newideas and apply the same to create new products and services leading to overallgrowth and expansion of the business Therefore, it is rightly said that a goodplanning process will promote more individual participation by throwing upvarious new ideas and encouraging managers to think differently

Planning facilitates decision-making: Decision-making means searching forvarious alternatives and selecting the best one Planning helps the manager tolook into the future, and choose among various alternative forces of action.Planning provides guidelines for sound and effective decision-making.Planning establishes a standard for controlling: Planning lays down thestandards against which actual performance can be evaluated and measured.Comparison between the actual performance and predetermine standards helps

to point out the deviation and take corrective actions to ensure that eventsconfront plans In case of any deviation, the management can take remedialmeasures to improve the results

2 Classification and principles of planning functions

2.1 Types of plans

Types (levels) of planning are compatible with types of goals

Strategic planning: define the action steps by which the company intends

to attain strategic goals (2~5 years)

Strategic planning involves decisions about the organization’s long-term goals such assurvival, growth, etc It involves setting long-term objectives (by top management)and deciding about the judicious deployment of resources to achieve those objectives.Strategic planning, thus, is long-term in nature It tends to be a top managementresponsibility It requires looking outside the organization for threats andopportunities It also requires looking inside the organization to find out weaknessesand strengths It affects many parts of the organization, as its decisions have enduring

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effects that are difficult to reverse It tries to equip the organization with thecapabilities needed to confront future uncertainties, by taking a holistic view of theentire organization Its focus is clearly on the ‘jungle, not the trees’ The mainobjective is to position the firm in an advantageous position in relation to theenvironment, keeping the firm’s own capabilities in mind.

Example: In business, it means how much money is going to be dedicated to a project,and when you expect the project completed In personal life, suppose you plan awedding, it means deciding on the budget and the date

Tactical planning: help execute the major strategic plans and accomplish a specific part of the company’s strategy (~1 year forward)

Tactical planning translates broad strategic goals and plans into specific goals andplans that are relevant to a definite portion of the organization, such as a functionalarea like marketing or human resources Tactical plans focus on major actions a unitmust take to fulfill a part of the strategic planning They are often focused on 1-2 years

in the future This is the implementation of the strategic plan stage combining youravailable resources, looking at obstacles, and reviewing alternatives

Example: In business, it means an analysis of resource combination, planning forobstacles, and a general timetable In personal life, for the wedding, it means, findingthe place, developing a guest list, deciding on a menu and music

Operational planning: specify action steps toward achieving operational goals and support tactical plans (daily and weekly basis)

Operational planning identifies the specific procedures and processes required atlower levels of the organization Frontline managers usually focus on routine taskssuch as production runs, delivery schedules, and human resource needs, etc Theytypically focus on the short term, usually 12 months or less These plans are the leastcomplex of the three and rarely have a direct effect on other plans outside of thedepartment or unit for which the plan was developed

Example: In business, it means engaging the team, developing and answering thewho, what, when, where, and how management questions In personal life, for thewedding, it means, choosing the band, finding the caterer, deciding on flowers, etc

To be fully effective, the organization’s strategic, tactical and operational plans must

be aligned – that is, they must be consistent, mutually supportive and focused onmeeting the common purpose and direction

Planning must always come before other activities

The premises of planning must be unified

Policies must be clear

The plan must be appropriate to the time and place

The plan must be flexible and flexible

Long-term plans must be combined with short-term plans

Principles for route adjustment in the plan

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According to time and scope planning is divided into strategic planning and planning career determination.

3.1 Strategic planning

Strategic planning is a collection of actions and decisions of leaders towards a goal

drafting specialized strategies to realize the organization's goals

Strategic planning is carried out by senior managers (Top managers)The duration of strategic planning is 5 years or more

Strategy is assigned to middle-level managers and detailed into plans tactic.Top manager: Chairman, vice chairman of the board of directors, general director, regional director

force allocated (used)

Tactical plans are assigned to grassroots managers to concretize into plansoperational plan

Middle manager: Functional director, division director, product director (Product-line)

3.3 Operational planning

Operational planning is determining plans to implement tactical planswith shorter time and narrower scope of tactical planning Clearly plan taskshow the specialization is accomplished with available resources

Operational plans are developed and implemented by grassroots managers

4 Planning support tools

SWOT model:

Assess the internal and external environment

Identify opportunities, threats, strengths and weaknesses

Determine strategic plans

BCG model:

Build development matrix and market participation

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Applied in strategic planning at organizations with many branches,

multiple strategic business units (SBUs)

Econometric model:

Apply econometric theory

Forecasting environmental changes

III Case study

1 Overview Vietnam of Dairy Joint Stock Company Vinamilk

Vinamilk is the abbreviation of Vietnam Milk Joint Stock Company amanufacturing company, trading in milk and related dairy products as well as relatedmachinery and equipment in Vietnam, was the 15th largest company in Vietnam in

2007 The company is a leading enterprise of the dairy processing industry, whichcurrently dominates 75% of the milk market share in Vietnam In addition to strongdomestic distribution with a network of 183 distributors and nearly 94,000 sales pointscovering 64 provinces, Vinamilk products are also exported to many countries USA,France, Canada, Poland, Germany, Middle East, Southeast Asia After more than 30years of consumer launch, Vinamilk has built 8 factories, 1 graduate and is building 3more new factories With a variety of products, Vinamilk currently has over 200pasteurized, pasteurized milk items and dairy products Calculated by sales andoutput, Vinamilk is the leading milk producer in Vietnam In 2021, Vinamilk marked

45 years of development with being the only Southeast Asian brand to enter manyglobal rankings This is the result of the strategy and determination to bring theVietnamese dairy brand to a higher position on the world dairy industry map.Vinamilk's product portfolio includes: key products are water and milk powder; Plusvalue products such as condensed milk, eating yogurt and oral yogurt, ice cream andcheese Vinamilk provides the market with a portfolio of products, flavors andpackaging rules with the most options The majority of products are produced in ninefactories with a total capacity of about 570,406 tons of milk per year The companyowns an extensive distribution network across the country, which is a favorablecondition for us to bring products to a large number of consumers Products Thecompany is mainly consumed in the Vietnamese market and also exports to foreignmarkets such as Australia, Cambodia, Irac, Philippines and USA Vinamilk is a dairybrand with a variety of items serving consumer needs such as canned milk, baggage,and bottled milk Customers will have many options to find the item that suits theirown needs and preferences

In terms of raw materials: Vinamilk is a company with a diverse industry such

as dairy farming, animal feed production, cultivation…Vinamilk places greatemphasis on investing in technological equipment All barn systems are built

by the company to the world's most modern standards To ensure the mastery ofmodern equipment, the company also regularly trains and develops human

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