To prepare for that, our group decided choosing to learnabout the Vinamilk company to complete the topic: "Research on the implementationof planning functions of Vietnam Dairy Products J
THUONG MAI UNIVERSITY FACULTY OF HUMAN RESOURCE MANAGEMENT -🙞🙞🙞🙞🙞 - GROUP DISCUSSION FUNDAMENTAL OF MANAGEMENT Topic: Analyze the planning process of Vinamlik Dairy Joint Stock Company Group discussion: group Class: BMGM0531 Lecturer: Ngo The Son Hà Nội-2023 MEMBERS STT Member Student ID Hoàng Khánh An 22D211001 Bùi Duy Anh 22D211002 Nguyễn Hoàng Anh 22D211004 Nguyễn Mai Anh 22D211005 Nguyễn Thị Phương Anh 22D211006 Phạm Hải Anh 22D211007 Trần Ngọc Nhất Anh 22D211008 Vũ Thị Quỳnh Anh 22D211009 Nguyễn Đỗ Linh Chi 22D211010 10 Nguyễn Thành Công 22D211011 MEETING MINUTES – GROUP Saturday, September 9th, 2023 Time: from 9.30 pm to 10.30 pm Place: Google Meet Participants: 8/10 (absent: Duy Anh, Mai Anh) Contents for discussion: - Discuss the topic, raise the members' ideas to exploit the topic's content - Assign tasks to members Conclusion: Outline of the topic include: Analyze the planning process of Vinamlik Dairy Joint Stock Company Duties for participants: Create content for each thesis Leader ( Signature and name) Phuong Anh Nguyen Thi Phuong Anh Minute-Taker ( Signature and name) Linh Chi Nguyen Do Linh Chi MEETING MINUTES – GROUP Friday, October 20th, 2023 Time: from 9.00 pm to 9.30 pm Place: Google Meet Participants:9/10 (absent: Duy Anh) Contents for discussion: - Summarize the information and select the necessary information for the discussion - Assign parts of the presentation to members Conclusion: - Select the essential information for the topic - Assign parts of the presentation: design Word, PowerPoint, and present the topic Duties for participants: - Prepare Word file: Linh Chi, Mai Anh - Design PPT: Thanh Cong Leader ( Signature and name) Phuong Anh Nguyen Thi Phuong Anh Minute-Taker ( Signature and name) Linh Chi Nguyen Do Linh Chi MEETING MINUTES – GROUP Sunday, November 5th, 2023 Time: from 9.00 pm to 10.00 pm Place: Google Meet Participants:10/10 Contents for discussion: - Evaluate work progress, give opinions - Continue to complete the presentation Conclusion: - Team members their parts well and on schedule Leader ( Signature and name) Phuong Anh Nguyen Thi Phuong Anh Minute-Taker ( Signature and name) Linh Chi Nguyen Do Linh Chi TABLE OF CONTENTS I Introduction .1 The urgency of the study Research aim and objectives .1 2.1 Research aim 2.2 Research objectives .1 Object and scope of the study 3.1 Object of the study 3.2 Scope of the study Research methodology .2 Content of the study II Literature review Definition and importance of planning 1.1 Definition of planning 1.2 Importance of planning 2 Classification and principles of planning functions 2.1 Types of plans 2.2 Principles of planning Planning content 3.1 Strategic planning 3.2 Tactical Planning 3.3 Operational planning Planning support tools .5 III Case study .6 Overview of Vietnam Dairy Joint Stock Company Vinamilk The planning function of Vinamilk company during the Covid 19 pandemic 2.1 The economic-social situation and difficulties of Vinamilk company during the Covid 19 pandemic 2.2 Mission, vision planning 2.3 Target planning 2.4 Strategic planning 2.5 Circumption action planning .10 2.6 Planning support tools 11 Document continues below Discover more from: Business Administration K53 Trường Đại học… 3 documents Go to course 37 Xây dựng kế hoạch bán hàng cho VNA Business Administration 100% (1) Bai tap hinh hoc ca nam - notes Business Administration 100% (1) Correctional Administration Criminology 96% (114) English - huhu 10 Led hiển thị 100% (3) Preparing Vocabulary 10 FOR UNIT Led hiển thị 100% (2) 20 ĐỀ THI THỬ TỐT 160 NGHIỆP THPT NĂM 20… an ninh mạng Evaluating the planning tasks and the influence of Vinamilk on the market .12 3.1 Evaluating the planning tasks of Vinamilk in the duration of COVID-19 12 3.2 Influence of Vinamilk on the market 13 Lessons from Vinamilk’s story 14 IV Conclusion 15 100% (1) I Introduction The urgency of the study Many Vietnamese companies and businesses, especially small and mediumsized companies and enterprises, daily work can arise Most of these tasks are resolved according to the requirements that come suddenly and are resolved as they happen, without being systematically planned or strategized, systematically managed and evaluated Scientifically effective Managers at all levels are being confused by their work, always unaware, without clear direction, but only seeing where there is a way to go, and the more they walk, the more lost they become That is what Vietnamese companies and businesses need to change in the current globalization trend Because nowadays, we are increasingly having to compete with powerful companies and businesses in the world and it is important for companies and businesses to clearly identify goals, directions, and map out a suitable path manage and allocate resources optimally to ensure reaching the set goal within the allowed time Administrators who make the right plans will change the landscape of the entire enterprise Wherever there is a need for a well-operated, professional management system, a good administrator is indispensable in everything, especially in performing the planning function Therefore, the top task of any administrator is to understand and be properly aware of this job so as not to make mistakes that sometimes cost us the survival of the business To prepare for that, our group decided choosing to learn about the Vinamilk company to complete the topic: "Research on the implementation of planning functions of Vietnam Dairy Products Joint Stock Company Vinamilk" Research aim and objectives 2.1 Research aim Research and clarify the planning process in management of Vietnam Dairy Products Joint Stock Company Vinamilk 2.2 Research objectives Systematize the theoretical basis related to the planning function in management Learn about Vietnam Dairy Products Joint Stock Company Vinamilk and how this company plans and builds strategy Draw lessons from Vinamilk's strategic planning and suggest solutions Object and scope of the study 3.1 Object of the study Vinamilk Dairy Joint Stock Company: This audience includes leaders, senior managers, employees, and departments and units involved in the planning process within the company 3.2 Scope of the study The scope of implementation is based on data and information related to Vinamilk company up to now, during the COVID-19 period, thereby evaluating and analyzing the planning process of Vinamilk Vietnam Dairy Products Joint Stock Company Research methodology Using data collection, statistics, synthesis and analysis methods Content of the study Chapter I: Introduction Chapter II: Literature review Chapter III: Case study Chapter IV: Conclusion II Literature review Definition and importance of planning 1.1 Definition of planning Planning is the process of coping with uncertainty by formulating future courses of action to achieve specified results Planning involves both determining the organization’s goals and defining the means for achieving them A goal is a desired future circumstance or condition that the organization attempts to realize (purpose of an organization) A plan is a blueprint for goal achievement and specifies the necessary resource allocations, schedules, tasks, and other actions effects that are difficult to reverse It tries to equip the organization with the capabilities needed to confront future uncertainties, by taking a holistic view of the entire organization Its focus is clearly on the ‘jungle, not the trees’ The main objective is to position the firm in an advantageous position in relation to the environment, keeping the firm’s own capabilities in mind Example: In business, it means how much money is going to be dedicated to a project, and when you expect the project completed In personal life, suppose you plan a wedding, it means deciding on the budget and the date Tactical planning: help execute the major strategic plans and accomplish a specific part of the company’s strategy (~1 year forward) Tactical planning translates broad strategic goals and plans into specific goals and plans that are relevant to a definite portion of the organization, such as a functional area like marketing or human resources Tactical plans focus on major actions a unit must take to fulfill a part of the strategic planning They are often focused on 1-2 years in the future This is the implementation of the strategic plan stage combining your available resources, looking at obstacles, and reviewing alternatives Example: In business, it means an analysis of resource combination, planning for obstacles, and a general timetable In personal life, for the wedding, it means, finding the place, developing a guest list, deciding on a menu and music Operational planning: specify action steps toward achieving operational goals and support tactical plans (daily and weekly basis) Operational planning identifies the specific procedures and processes required at lower levels of the organization Frontline managers usually focus on routine tasks such as production runs, delivery schedules, and human resource needs, etc They typically focus on the short term, usually 12 months or less These plans are the least complex of the three and rarely have a direct effect on other plans outside of the department or unit for which the plan was developed Example: In business, it means engaging the team, developing and answering the who, what, when, where, and how management questions In personal life, for the wedding, it means, choosing the band, finding the caterer, deciding on flowers, etc To be fully effective, the organization’s strategic, tactical and operational plans must be aligned – that is, they must be consistent, mutually supportive and focused on meeting the common purpose and direction 2.2 Principles of planning Although many other principles can be added, the basic principles guidance when planning include: Planning must contribute to the accomplishment of organizational goals Planning must be effective Planning must always come before other activities The premises of planning must be unified Policies must be clear The plan must be appropriate to the time and place The plan must be flexible and flexible Long-term plans must be combined with short-term plans Principles for route adjustment in the plan Planning content According to time and scope planning is divided into strategic planning and planning career determination 3.1 Strategic planning Strategic planning is a collection of actions and decisions of leaders towards a goal drafting specialized strategies to realize the organization's goals Strategic planning is carried out by senior managers (Top managers) The duration of strategic planning is years or more Strategy is assigned to middle-level managers and detailed into plans tactic Top manager: Chairman, vice chairman of the board of directors, general director, regional director 3.2 Tactical Planning Is determining shorter-term plans (from 1-2 years), narrower in scope than strategic planning strategies implemented by middle managers (Middle managers functional) to determine clearly understand the contribution of the department they are in charge of to the strategy implementation process on a resource basis force allocated (used) Tactical plans are assigned to grassroots managers to concretize into plans operational plan Middle manager: Functional director, division director, product director ( Product-line) 3.3 Operational planning Operational planning is determining plans to implement tactical plans with shorter time and narrower scope of tactical planning Clearly plan tasks how the specialization is accomplished with available resources Operational plans are developed and implemented by grassroots managers Planning support tools SWOT model: Assess the internal and external environment Identify opportunities, threats, strengths and weaknesses Determine strategic plans BCG model: Build development matrix and market participation Applied in strategic planning at organizations with many branches, multiple strategic business units (SBUs) Econometric model: Apply econometric theory Forecasting environmental changes III Case study Overview of Vietnam Dairy Joint Stock Company Vinamilk Vinamilk is the abbreviation of Vietnam Milk Joint Stock Company a manufacturing company, trading in milk and related dairy products as well as related machinery and equipment in Vietnam, was the 15th largest company in Vietnam in 2007 The company is a leading enterprise of the dairy processing industry, which currently dominates 75% of the milk market share in Vietnam In addition to strong domestic distribution with a network of 183 distributors and nearly 94,000 sales points covering 64 provinces, Vinamilk products are also exported to many countries USA, France, Canada, Poland, Germany, Middle East, Southeast Asia After more than 30 years of consumer launch, Vinamilk has built factories, graduate and is building more new factories With a variety of products, Vinamilk currently has over 200 pasteurized, pasteurized milk items and dairy products Calculated by sales and output, Vinamilk is the leading milk producer in Vietnam In 2021, Vinamilk marked 45 years of development with being the only Southeast Asian brand to enter many global rankings This is the result of the strategy and determination to bring the Vietnamese dairy brand to a higher position on the world dairy industry map Vinamilk's product portfolio includes: key products are water and milk powder; Plus value products such as condensed milk, eating yogurt and oral yogurt, ice cream and cheese Vinamilk provides the market with a portfolio of products, flavors and packaging rules with the most options The majority of products are produced in nine factories with a total capacity of about 570,406 tons of milk per year The company owns an extensive distribution network across the country, which is a favorable condition for us to bring products to a large number of consumers Products The company is mainly consumed in the Vietnamese market and also exports to foreign markets such as Australia, Cambodia, Irac, Philippines and USA Vinamilk is a dairy brand with a variety of items serving consumer needs such as canned milk, baggage, and bottled milk Customers will have many options to find the item that suits their own needs and preferences In terms of raw materials: Vinamilk is a company with a diverse industry such as dairy farming, animal feed production, cultivation…Vinamilk places great emphasis on investing in technological equipment All barn systems are built by the company to the world's most modern standards To ensure the mastery of modern equipment, the company also regularly trains and develops human resources The directors and heads of departments are all sent by the company to study practical experience of dairy farms in the US, Australia… In terms of organizational structure: The levels in Vinamilk company are stratified in the order of supreme governance, intermediate management, Facility management and staff Each rank, department has different obligations and responsibilities The scientific and reasonable allocation of departments makes Vinamilk company operate effectively, helping the departments work closely together After 45 years of formation and development, with creative thinking, boldly innovating and continuous effort, Vinamilk has become one of the leading businesses of Vietnam, making a positive contribution to the development of the country in general and the milk industry in particular, bringing the Vietnamese brand to a high position on the whole dairy industry map bridge And Vinamilk has achieved some outstanding achievements both domestically and internationally as: Top 50 most valuable brands in Vietnam Top 10 sustainable development businesses in 2016 Top most potential dairy brands of the world's dairy industry Asian most community-oriented company award 2021… The planning function of Vinamilk company during the Covid 19 pandemic 2.1 The economic-social situation and difficulties of Vinamilk company during the Covid 19 pandemic The COVID-19 pandemic has been changing the world, having a direct negative impact on all countries, on economics and international trade, to all domestic businesses and economic sectors Disease waves, especially the 4th outbreak from the end of April 2021 and spread to many provinces, disrupting production and rotation of goods, making it difficult for businesses In addition to social issues, the economy is seriously affected in four respects: The global supply chain is interrupted locally, the circulation of goods, services and labor is delayed The COVID-19 pandemic has reduced the consumption of people and society, the tourism and service sectors most affected The COVID-19 pandemic has been raging with complex developments, although Vietnam is actively raising the vaccination rate The relationship and level of economic, trade and investment cooperation are delayed in the context of isolation, long-term blockade to control disease During the pandemic, as well as other business challenges, Vinamilk's general production and dairy operations, in particular, faced adversity and hardships related to the scarcity of supply and resources; escalating prices of animal feed; rising freight rates, and more At the moment, the price of animal feed increased by 30-40% in 2021, and there was no decrease in 2022 The price of imported animal feed increased, leading to an increase in the price of domestic animal feed, in which green forage had to compete fiercely in terms of price and supply In addition, the fees in the country increased by about 20%, and a 500% increase in taxes has contributed to the cost of raw materials Vinamilk's acquisition of fresh feed is a significant part of animal husbandry at the local level of agriculture due to the prolonged relaxation of the commune, rising feed prices, some types of food without supply This change led to significant alterations in the diet of cows, transitioning towards more farmland farming, which in turn forced many farmer households to shift their industry 2.2 Mission, vision planning Vision: “ Become the leading symbol of Vietnam's belief in nutrition and health products serving human life ” Mission: “Vinamilk is committed to bringing to the community the top source of nutrition and high quality with respect, His love and high responsibility for human and social life ” It is so that Vinamilk constantly diversifies product lines, expands distribution territory to maintain a sustainable leadership in the domestic market and maximizes the benefits of company shareholders Vinamilk wishes to become the most popular product in every region and territory Vinamilk focuses all resources to become a health-friendly dairy and food company with rapid growth, the most sustainable in Vietnam is the strategy of building product lines with long-term competitive advantage 2.3 Target planning In her message of sustainable development, General Manager Vinamilk, Mai Kieu Lien once shared that: "COVID-19 causes unprecedented difficulties and Vinamilk is no exception However, Vinamilk will not "shak" in the journey towards the community, because we are well aware of the value we can create together." With that orientation, in the context of common difficulties, Vinamilk chose to set the "community" goal in parallel with the goals of business production This also shows that social responsibility is actually a part of corporate culture, aligning business ethics and greater is at the heart of the mission-oriented business journey Not only is it trying to realize the dual goal of "both anti-translation and stabilizing production and supply of goods", Vinamilk also gives priority to a third goal: slicing difficulties, supporting consumers and the community in Covid-19 Besides, Vinamilk continues to implement many community support activities, consumers and see this as a key goal in the company's sustainable development orientation 2.4 Strategic planning 2.4.1 Flexible management In Vinamilk, the first time of Covid-19, businesses always had to find ways to reduce inventories to optimize cash flow But at a time of a sharp and widespread outbreak, global supply chains interrupted supplies of scarce materials, Vinamilk adjusted to increase inventory to promptly provide for production activities "Keeping the inventory level as usual will not guarantee the implementation of the next quarter's plan," the Vinamilk representative said Besides, Vinamilk takes advantage of a nationwide system of production and distribution that helps ensure stable production even if some localities have to perform relaxation The problem lies in managing and coordinating this system so that it is optimal 2.4.2 Application of high technology to management and production One of the strongest effects of Covid-19 is being forced to "move from offline to online” This is also the time when technology is promoted to be superior in ensuring business operations throughout At Vinamilk, the application of technology and investment in digital conversion has been focused on many years ago Units such as ERP (corporate resource planning) systems invested by the company from about 15 years ago helped operations between sales and distribution take place rhythmically, improving business efficiency Thanks to the cashless payment system, Vinamilk did not have any difficulty in paying, making the business run smoothly Vinamilk applies technology in many aspects of operations and administration Vinamilk factories and farms thoroughly apply automation and technology 4.0, Ensure remote and systematic management "Vinamilk's supply chain operates entirely on information technology systems, connecting from input - the acquisition of materials, until the final output - the product reaches the consumer," the Vinamilk representative said Businesses that apply technology, equipped with tools, software that support communication and work from A-Z such as: eOffice, online browser system, Internal interactive application, solution to help employees access company data at home and digital signatures These applications have helped operate internally within Vinamilk and for uninterrupted partners at the time of "work-from-home” The eOffice system is also being implemented by Vinamilk to apply synchronously to subsidiaries 2.4.3 Active high quality human resources Opposite Covid-19, the human problem becomes more important than ever Businesses with effective policies and technology solutions but without effective personnel apparatus will also be entangled In addition, the "survival" issue of this time is also to ensure the health safety of workers to maintain stable business operations, Produced in the disease Since the beginning of 2020, Vinamilk has established a Covid-19 Prevention and Control Committee, propagating, guiding workers to comply with and practicing epidemic prevention regulations, Permanent online 24/7 to support disease-related issues The company also provides employees with translation facilities, nutritional products that enhance resistance Vinamilk also helps workers to work peacefully by maintaining a full pay and welfare policy; increased support on working conditions – living for on-site units; proactively assisting company-wide workers in testing, Vaccine injection room Covid19 In addition, Vinamilk has been contracted to consult with experienced foreign experts in dairy farming in Israel, Japan In addition, the Company regularly cooperates, builds a network, connect with industry experts around the world on dairy farming to organize training, exchange experiences, transfer of science and technology, etc., thereby bringing Vietnam's livestock level to the level of developed dairy countries 10 Staff performing "3T” at Vinamilk plants are periodically tested to ensure safe, effective anti-translation production 2.5 Circumption action planning The Company's goal is to maximize the value of its shareholders and pursue a business development strategy based on the following key factors: Expand market share in current markets and new markets Along with the domestic distribution network, Vinamilk is currently negotiating supply contracts with potential partners in countries such as Thailand, Australia and the United States Strengthen, build and develop a system of powerful brands that best meet the needs and psychology of consumers Develop the Vinamilk brand into the most prestigious and scientific nutrition brand through a strategy to apply scientific research on nutritional needs peculiarities of the Vietnamese to develop the most optimal product lines for Vietnamese consumers At the same time in the next years, Vinamilk accounted for at least 35% of the market share of the dairy market Develop new product lines to satisfy a variety of consumer tastes: Invest in expanding business production through the market of beverage items that are good for consumers' health through the key brand VFresh to respond to the rapidly rising consumption trend for beverage items coming from nature and good for human health Continue to improve supply system management: Strengthening the system and distribution quality to gain additional market share in markets where Vinamilk has a high market share, especially in rural areas and small cities Comprehensive development of the list of dairy and dairy products towards a wide range of customers, at the same time expanding into high-priced plus value products to improve the overall rate of return of the company 11 Develop a source of raw materials to ensure a stable, high quality and reliable supply of fresh milk 2.6 Planning support tools a) SWOT Matrix Strength (S) ● Brand value and high reputation ● Diverse product catalogs ● Large distribution market ● Advanced manufacturing technology ● Quality products at affordable prices ● Strong finance Weaknesses (W) ● Mainly focused on products on the domestic market ● Marketing activity is not covered throughout the country ● The input material is not sufficiently responsive ● Too many retailers Opportunity (O) ● Take advantage of government support ● High market demand ● Consumer behavior is gradually changing ● Imported competitive products have high price inks Challenge (T) ● There are more and more competitors ● Source of unstable input material ● Risks from export markets ● Psychology of foreign goods of consumers today b) IEF Matrix Internal factors Weight Ran k Weighted score 1.Brand 0.1 0.4 Market share 0.12 0.48 Capital 0.1 0.4 R&D 0.1 0.3 Diversity of applications 0.1 0.4 Marketing 0.08 0.24 Staff team 0.1 0.2 Creative ideas 0.1 0.2 12