Tutoried Project Report Building And Developing An E-Commerce Website That Sell Smart Locks (For Securam Brand).Pdf

We offer a wide range of products and services related to home securityand safe locks - SECURAM emphasizes the importance of home security and offers advancedsystems and devices to prote

THUONG MAI UNIVERSITY INSTITUTE OF INTERNATIONAL TRAINING

TUTORIED PROJECT REPORT

Building and Developing an E-Commerce Website that sell Smart Locks (for Securam brand)

TABLE CONTENT

A.OVERVIEW OF GROUP PROJECT 3

1 Introduction 3

2 Vision and Mission 3

3 Main objectives of group project 3

4 The unique selling proposition (USP) of Securam 4

B.THE ANALYSIS 6

1 Market research 6

2 SWOT 8

3 Marketing approach (7Ps) 9

4 Competitors 12

5 Opportunities 13

6 Target 15

7 Budget 16

C.THE SCENARIO 17

D.THE MAIN FUNCTIONS AND THE ERGONOMIC REQUIREMENTS 17

1 Logo, identity, typos, and universe. 18

2 Colorful and design ideas for the website 19

3 Logo 19

4 Overall 22

E.THE TECHNICAL SPECIFICATIONS 23

F THE INTERFACE DESIGN, EXPERIENCE DESIGN, SOUND DESIGN 37

G THE MANAGEMENT OF THE PROJECT 37

H CONCLUSION 40

I REFERENCES 40

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A OVERVIEW OF GROUP PROJECT.

1 Introduction

- Our website is the official website of SECURAM, a company that specializes insecurity solutions We offer a wide range of products and services related to home securityand safe locks

- SECURAM emphasizes the importance of home security and offers advancedsystems and devices to protect homes and valuables We provide smart home securitysolutions that are connected and can be monitored through our SECURAM Protectapplication The website also highlights our commitment to reliability, innovation, andcustomer trust

- In addition to product information, the website features news updates,customersupport, warranty details, and contact information for sales and customer service Visitorscan explore the website to learn more about SECURAM's products, our mission,certifications, and get in touch with our experts for assistance

2 Vision and Mission

3 Main objectives of group project

- The website aims to showcase the range of SECURAM's safety and securityproducts It provides detailed information about various products such as SECURAM EOS

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Wi-Fi Fingerprint Smart Lock, Securam Touch Fingerprint Smart Lock, Smart Safe Locks,Fingervein Door Locks, and other related accessories.

- Provides an online platform for customers to purchase SECURAM productsdirectly It offers a convenient and secure way for customers to order and buy the desiredsafety and security products

- Provides information about SECURAM as a company, including its mission,certifications, and contact details It aims to establish trust and credibility by showcasing thecompany's expertise and commitment to security

- Highlights SECURAM's commitment to providing reliable and innovative homesecurity solutions It emphasizes the importance of security and offers a range of productssuch as connected safe locks, safe monitor systems, and home security kits to protectvaluables and ensure peace of mind

Specific goals of the project

Determine specific distribution channels suitable for the brand: Official website, phoneapplication, social networks, e-commerce platforms

Market research: Understand customers clearly, analyze customer groups for eachproduct line, online purchasing behavior and consumption trends

Research on competitors in the field of manufacturing and distributing smart locks inthe Vietnamese market in terms of aspects such as: selling price, brand, product quality Upgrade/optimize the existing web interface: Build a website with an optimal, user-friendly interface; operate and process information quickly, effectively and reliably for bothusers and businesses

Build a safe, convenient and trustworthy shopping environment for customers, tocreate a better impression for customers and increase sales

Create media content and promote products: to attract customers and build customertrust in the product and brand At the same time, it is necessary to launch online advertisingand marketing campaigns to enhance brand recognition and increase customer interaction

4 The unique selling proposition (USP) of Securam

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Our slogan is “ Unparalleled Security and Convenience” Interest in personal and homesecurity is one of the key factors driving the smart lock market Consumers in Vietnam areincreasingly focused on improving their home security systems, and smart locks provide amodern solution to this need The unique selling proposition (USP) for Securam locks is ourcombination of quality, innovation and reliability.

- Securam locks utilize cutting-edge technology and robust encryption algorithms toprovide maximum security

- While other companies only produce smart locks for house, we design products suitable for many applications Whether you need a lock for your home, office, safe or even

a high-security facility, our locks offer flexible solutions to meet your specific needs Weoffer a variety of locks, including electronic keypad locks, biometric locks, and Bluetooth-enabled locks, ensuring compatibility with various security systems Thereby, you can learnand choose the most suitable product for your home

- We understand the importance of convenience and ease of use Securam locks comewith intuitive interfaces, allowing users to effortlessly set up and operate the lock Whetherit's a fingerprint scanner or a digital keypad, our locks provide a seamless and hassle-freeexperience

- Normal door locks will easily rust and become hard, making it difficult to open afterabout 3-5 years of use At that time, you will have to spend money to replace the door lock

with a new one With Securam, long-term use is the advantage that makes many people satisfied Normally, Securam products will have an average lifespan of about 10 years This

is the ideal lifespan for door lock products

- Securam has a proven track record in the security industry We are known for ourcommitment to quality, innovation, and customer satisfaction When you choose a Securamlock, you can have confidence in the reliability and performance of our products

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- Securam has established a comprehensive and efficient nationwide distribution systemthat enables their products to reach customers across the country, facilitating accessibility andensuring widespread availability of their innovative security solutions in the market of smartlocks.

To sum it up, choose Securam Lock for the ultimate combination of security, convenience,and reliability Experience peace of mind knowing that your valuables are protected by thebest-in-class security technology

B THE ANALYSIS

1 Market research

1.1 Overview of the smart door lock industry market

The current market has quite large valuations, increasing year by year and is expected tohave significant growth in the coming years You can refer to some of the following reports:According to Grand View Research, in 2021, the global smart lock market is valued at1.64 billion USD

Similarly, Maximizemarketresearch reported that the smart lock market size is valued

at US$1.87 billion by 2021

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Currently, there is the emergence of developing technologies such as the Internet ofThings (IoT), artificial intelligence (AI) and machine learning (ML) technology, which willfurther promote development of the smart lock market.

1.2 Comments from international experts

In addition to reports on the current smart lock market, experts in the field of apartmentsecurity also make the following comments:

1 According to Grand View Research, the global smart lock market is predicted toregister a CAGR of 19.5% from 2022 to 2030

2 Maximizemarketresearch.com reported that total smart lock market revenue isexpected to grow 12.6% from 2022 to 2029, reaching nearly $4.83 billion

3 o Marketsandmarkets.com also predicts that the smart lock market size is expected toreach USD 3,900 million by 2027 from USD 2,450 million in 2023, at a CAGR of 12.9%during the forecast period

In summary, the global smart lock market is expected to experience significant growth

in the coming years due to the growing adoption of smart home devices and growing securityconcerns And will be driven by emerging technologies such as IoT, AI, ML – technologiesthat are expected to enhance the functionality and convenience of smart locks According topredictions, the CAGR growth rate of this smart lock market will reach about 14% by 20291.3 Smart door lock industry trends in Vietnam

In addition to the above research and comments from experts, in Vietnam, according to theStatista report, revenue in the smart home market in 2022 could reach 232.30 million USD.Total revenue in this market in 2027 is forecast to reach 460.10 million USD with a CAGR of12.51%

According to statistics from the General Statistics Office, in 2020, Vietnam has more than

100 million people, of which more than 64% of people are using the Internet The demand forconnected and IoT devices in Vietnam is increasing, and therefore, the market for smart locksand digital door locking systems has great growth potential here

2 SWOT

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Strengths Weaknesses

High quality: Securam locks are

made from premium materials and utilize

top-notch components, ensuring quality

and durability

Advanced technology: Securam

applies the latest and innovative

technology in developing smart locks,

delivering superior features and

performance

Superior security: The brand

commits to providing unparalleled

intrusion-resistant security, safeguarding

the assets and guests of resorts/hotels

effectively

Remote management: Securam

locks allow access management from

anywhere, providing convenience and

absolute control for owners and

managers

Limited Market Presence: WhileSECURAM has established a reputation in thesecurity industry, its market presence may belimited compared to larger and more well-known competitors

High price: Being a brand in the luxurysegment, the price of Securam locks may behigher compared to competing products, whichcould reduce accessibility for some customers.Dependence on technology: If the brandfails to keep up with emerging technologytrends and lacks continuous updates, it maylose competitiveness in the market

Increasing security demand: The

growing emphasis on security in the

resort and hotel industry presents

opportunities for Securam to expand and

enhance its market share

International market development:

Expanding customer base and market

presence in rapidly developing tourist

Intense competition: There arenumerous competing brands in the smart lockand security field, exerting competitivepressure on Securam

Technological trends: Failure to keep upwith emerging technology trends such asartificial intelligence, the Internet of Things,could result in loss of competitiveness and the8

regions such as Asia, the Middle East,

- Selling products under 2 major categories: Protective equipment and safety equipment

- Sell products with many available types, allowing customers to choose the mostsuitable product

- Sell highly differentiated products, with different features offered to customers thatcompetitors do not offer Its products are therefore considered unique

- The product is considered to be of higher quality than the products of its competitors.Therefore, customers are willing to pay higher prices for these things

- Selling famous products with modern and practical designs for customers to use.Should introduce and expand its product portfolio, providing new product lines tomeet customer needs

- Charge higher prices for products sold online This is because delivery costs areincluded in the price of the product.

- Set the price of the final product Channel members; retailers and wholesalers, buyproducts at lower prices and earn through their own profits

Consider the cost of setting prices for certain products for which competitors do nothave information or are more expensive

Sell your products at higher prices than your competitors

Product bundling pricing, where products are bundled together and sold for less thanthe sum of the individual items

3.3 Place:

- Securam operates through its website, khoasecuram.vn Customers can browse andpurchase products online The physical location of the company is mentioned as Tháp C, Tòanhà D2 Giảng Võ, Phường Giảng Võ, Quận Ba Đình, Hà Nội

We should open our store on social media This will allow the company to generatemore sales Your online store and social media pages should be integrated to provide easynavigation for users

The focus should be on improving the online website to make it more user-friendlyand easy to use

We should ensure that we sell products to major retailers through personal selling.These large retailers have grown in recent years and attracted a large number of customers.This will ensure that increased sales

It is advisable to open company-run retail stores that offer all its products This willsave costs for the company as the profit margins of retailers and wholesalers will be non-existent

3.4.Promotion:

- Securam emphasizes its team of experts who can provide technical support andassistance to customers The website mentions the company's mission and certifications,highlighting their reliability and trustworthiness

- Experiencing many sales promotion activities participating in various trade exhibitionsand events taking place throughout the year

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- Personal selling, with a large sales force to increase presence in retail stores.It's a good idea to hire social media influencers like bloggers or famous TV/moviestars and feature them in ads.

An advertising campaign should be initiated in which a consistent message is provided

to customers across all media platforms This will help increase brand awareness in the minds

of customers

It is recommended to implement various digital marketing techniques to improveonline traffic on the website, including banner advertising, search engine optimization, andcreating a blog

Should create social media posts that are more relevant to your target audience,encouraging customers to take action

Should start collecting data about your customers and start sending them messages viaemail or SMS

3.5 People

- Securam emphasizes its team of experts who can provide technical support andassistance to customers The website mentions the company's mission and certifications,highlighting their reliability and trustworthiness

You should incentivize your sales force through bonuses for completing goals, orthrough commissions on sales made

3.7 Physical Evidence

- The physical evidence for Securam includes the actual products they offer, such as thesmart locks, fingerprint door locks, and connected safe locks The website also featuresvideos showcasing their safe lock systems and provides a newsletter subscription option tostay updated with the latest news and developments

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Feedback from customers about packaging should be collected so that this can beimproved.

Securam

Market

Presence

Recognized brand

in smart lock market

Global brand with

presence

Positioned as apremium brand

Presence and

Vietnam market

Considerablemarket share inVietnam

Emphasizing safety

in security anddurability over time

Advancedfeatures for securityand convenience

Integration withsmart home devices

Sleek design andadvanced technology

features

Trusted brandreputation

Stylish design andinnovative features

Durability androbust construction

Integration andconnectivity options

Advanced

aesthetic appeal12

Disadvantages Higher price

range

Relatively higherprice range

Premiumpositioning and higherprice range

Availability anddistributionlimitations

Complexity ofsetup and operation

Limited distributionchannels

4.2 Stratergy

Create unique value: For Securam, the company can enhance customer experience

through the website or display stores, thereby bringing products closer and more authentic tothe new market - Vietnam Creating a competitive advantage that cannot be duplicated helpsthe company protect and expand market share Use effective communication channels such asadvertising, PR, online and offline marketing to increase brand recognition and reachpotential customers

Build customer relationships: Promote the “Securam brand” through social media

channels and ensure to organize events or promotions to increase customer engagement Atthe same time, build a customer care team that responds promptly and thoughtfully

Collaboration and partnerships: Build a partner network and collaborate with strategic

partners to expand reach and take advantage of new business opportunities This may includeresellers, technology providers and partners in the construction and real estate industries

5 Opportunities

5.1 Technological trends and Customer demand

The smart lock market is experiencing growth with therise of the Internet of Things (IoT)and smart home solutions

According to research by Mordor Intelligence, the Internet of Things test scenario in

2020 is valued at 1107.2 billion USD, expected to reach 6042.45 billion USD by 2026 and aCAGR growth rate of 32.34% ( 2021 – 2026)

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There is a growing demand for smart locks, particularly in households and businesses.Customers are seeking advanced, user-friendly, and flexible security solutions to protect theirassets and provide convenience in access management.

According to data recorded from monthly Google search data, the number of keywordssearching for smart lock devices reached more than 100,000 times Meanwhile, keywordsrelated to solutions such as "smart home", "smart home solution" fluctuate around 20,000monthly

Actual data shows that Vietnamese users are very interested in using smart locks fortheir homes

Gen Y is new customers of the smart home market.This shows that smart homes aremore "present" in common families instead of just being reserved for well-off families likebefore This shift in user structure is attributed to the continuous development of technologyand the widespread popularity of technology and the internet

5.2 Economic and social factors:

GDP in the first 9 months of 2023 increased by 4.24% over the same period last year, theindustrial sector contributed more than 90% This growth indicates economic developmentand creates higher consumption potential for products and services, including smart locks.According to the General Statistics Office, the average monthly income of workers is 7million VND, an increase of 6.8%, equivalent to an increase of 451,000 VND compared tothe same period last year -> As people's disposable income increases, they are likely to invest

in smart home technologies, including smart locks, to enhance the security and convenience

of their homes

Vietnam is experiencing rapid urbanization, especially in big cities like Hanoi and Ho ChiMinh City Urbanization and increased infrastructure development can boost the demand forsmart locks in residential areas, commercial areas and hotels and resorts

Securam also emphasizes the features and benefits of its products, which includesimple and secure access to your home, monitoring of valuables while you are away, and

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complete home management and control safety, and expand home security with smartsecurity devices As a growing brand, we have many opportunities opening up ahead.

→ They account for about 51.5% of Vietnam's population

Average income: Medium or high ~ 20% population

Way of life: Modern, interested in technology and gadgets in everyday life.

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Average of a product ~ 10 million VND

→ Size of Population: Population*Urban*Age*Income*Feasibility ratio ~ 3.896.284(people)

→ Users 1% ~ 38.962 (people)

→ Average Sale per person : 10.000.000 VND/Person

→ Industry size: 38.962 x 10.000.000=389.620.000.000 (~ 389.6 billion VND )

→ Amount of Sale: Industry Size * 3%= 11.688.600.000 (~ 11.7 billion VND )

1 Logo: We want to bring an image that is close to home and protected by Securam

2 Home: This is the button that helps website visitors return to our homepage.

3 Products: This button leads to our product page When clicking here, visitors will be

redirected to the product website, where they can refer to the website's products by scrolling,searching by name, or filtering by category

4 News: Information about newly launched products.

5 About us: Introducing the company.

6 Contact us: Number, address of company And the way to contact us.

7 Buy now: this button helps visitors visit the products page.

8 Account: this section helps visitors log in to become customers or dealers.

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A Logo, identity, typos, and universe

1 Logo, identity, typos, and universe.

Typos

Poppins font is a modern and friendly font that is widely used on modern websites Usingthe Poppin font for a building materials website on WordPress can provide the followingbenefits:

Poppin is a modern and friendly font

Using Poppin on a building materials website on WordPress creates a modern andprofessional look

Poppins is easy to read and has a relatively large letter size, making website contenteasy to read and understand

Poppin is compatible and flexible across different devices and browsers

Poppin is suitable for the construction industry and conveys a feeling of strength,stability, and professionalism

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2 Colorful and design ideas for the website.

Black is the color of power, luxury, mystery, and sophistication It is also the color ofstrength, steadfastness, and sustainability Black is often used as the background color forwebsites to create a deep feeling and attract viewers' attention

Yellow is the color of brightness, warmth, joy, and optimism It is also the color of wealth,prosperity, and luck Yellow is often used as an accent color for websites to create highlights,attract viewers' attention, and convey positive messages

Style of Securam

Luxurious, modern style: Black is the main background color, combined with yellow indetails such as logos, buttons, borders, This style creates a luxurious, sophisticated feeling.and professional for the website

Dynamic, youthful style: Yellow is the main background color, combined with black indetails such as logos, buttons, borders, This style creates a dynamic, youthful feeling andfun for the website

Traditional style: Black is the main background color, combined with copper gold indetails such as logos, buttons, borders, This style creates a traditional, classic, and luxuriousfeeling important for the website

Image: The house symbolizes the family or valuablehuman assets, accompanied by diagonal lines that can beunderstood as a sophisticated form of modern protection, which

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