Tutoried Project Report Building And Developing An E-Commerce Website That Sell Smart Locks (For Securam Brand).Pdf

THUONG MAI UNIVERSITYINSTITUTE OF INTERNATIONAL TRAINING

TUTORIED PROJECT REPORT

Building and Developing an E-Commerce Websitethat sell Smart Locks (for Securam brand)

TABLE CONTENT

A.OVERVIEW OF GROUP PROJECT 3

2.Vision and Mission 3

3.Main objectives of group project 3

4.The unique selling proposition (USP) of Securam 4

D.THE MAIN FUNCTIONS AND THE ERGONOMIC REQUIREMENTS 17

1 Logo, identity, typos, and universe. 18

2 Colorful and design ideas for the website 19

3 Logo 19

4 Overall 22

E.THE TECHNICAL SPECIFICATIONS 23

F THE INTERFACE DESIGN, EXPERIENCE DESIGN, SOUND DESIGN 37

G THE MANAGEMENT OF THE PROJECT 37

H CONCLUSION 40

I REFERENCES 40

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A OVERVIEW OF GROUP PROJECT. 1 Introduction

- Our website is the official website of SECURAM, a company that specializes in security solutions We offer a wide range of products and services related to home security and safe locks

- SECURAM emphasizes the importance of home security and offers advanced systems and devices to protect homes and valuables We provide smart home security solutions that are connected and can be monitored through our SECURAM Protect application The website also highlights our commitment to reliability, innovation, and customer trust.

- In addition to product information, the website features news updates,customer support, warranty details, and contact information for sales and customer service Visitors can explore the website to learn more about SECURAM's products, our mission, certifications, and get in touch with our experts for assistance.

2 Vision and MissionVision:

"To become a leader in the high-end smart lock technology segment in Vietnam, providing safety, convenience, and smart connectivity to homes and businesses."

Our mission is to fortify your connected world, protecting your most valuable possessions With expert craftsmanship, our smart locks combine design and innovation to provide unmatched security Crafted with premium materials and top-tier components, it ensures long lasting protection You have ultimate control, enabling you to manage access from anywhere, safeguarding what matters most to you.

3 Main objectives of group project

- The website aims to showcase the range of SECURAM's safety and security products It provides detailed information about various products such as SECURAM EOS

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Wi-Fi Fingerprint Smart Lock, Securam Touch Fingerprint Smart Lock, Smart Safe Locks, Fingervein Door Locks, and other related accessories.

- Provides an online platform for customers to purchase SECURAM products directly It offers a convenient and secure way for customers to order and buy the desired safety and security products.

- Provides information about SECURAM as a company, including its mission, certifications, and contact details It aims to establish trust and credibility by showcasing the company's expertise and commitment to security.

- Highlights SECURAM's commitment to providing reliable and innovative home security solutions It emphasizes the importance of security and offers a range of products such as connected safe locks, safe monitor systems, and home security kits to protect valuables and ensure peace of mind.

Specific goals of the project

Determine specific distribution channels suitable for the brand: Official website, phone application, social networks, e-commerce platforms

Market research: Understand customers clearly, analyze customer groups for each product line, online purchasing behavior and consumption trends.

Research on competitors in the field of manufacturing and distributing smart locks in the Vietnamese market in terms of aspects such as: selling price, brand, product quality

Upgrade/optimize the existing web interface: Build a website with an optimal, user-friendly interface; operate and process information quickly, effectively and reliably for both users and businesses.

Build a safe, convenient and trustworthy shopping environment for customers, to create a better impression for customers and increase sales

Create media content and promote products: to attract customers and build customer trust in the product and brand At the same time, it is necessary to launch online advertising and marketing campaigns to enhance brand recognition and increase customer interaction.

4 The unique selling proposition (USP) of Securam

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Our slogan is “ Unparalleled Security and Convenience” Interest in personal and home security is one of the key factors driving the smart lock market Consumers in Vietnam are increasingly focused on improving their home security systems, and smart locks provide a modern solution to this need The unique selling proposition (USP) for Securam locks is our combination of quality, innovation and reliability.

- Securam locks utilize cutting-edge technology and robust encryption algorithms to provide maximum security

- While other companies only produce smart locks for house, we design productssuitable for many applications Whether you need a lock for your home, office, safe or even

a high-security facility, our locks offer flexible solutions to meet your specific needs We offer a variety of locks, including electronic keypad locks, biometric locks, and Bluetooth-enabled locks, ensuring compatibility with various security systems Thereby, you can learn and choose the most suitable product for your home.

- We understand the importance of convenience and ease of use Securam locks come with intuitive interfaces, allowing users to effortlessly set up and operate the lock Whether it's a fingerprint scanner or a digital keypad, our locks provide a seamless and hassle-free experience

- Normal door locks will easily rust and become hard, making it difficult to open after about 3-5 years of use At that time, you will have to spend money to replace the door lock

with a new one With Securam, long-term use is the advantage that makes many peoplesatisfied Normally, Securam products will have an average lifespan of about 10 years This

is the ideal lifespan for door lock products.

- Securam has a proven track record in the security industry We are known for our commitment to quality, innovation, and customer satisfaction When you choose a Securam lock, you can have confidence in the reliability and performance of our products

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- Securam has established a comprehensive and efficient nationwide distribution system that enables their products to reach customers across the country, facilitating accessibility and ensuring widespread availability of their innovative security solutions in the market of smart locks.

To sum it up, choose Securam Lock for the ultimate combination of security, convenience, and reliability Experience peace of mind knowing that your valuables are protected by the best-in-class security technology.

B THE ANALYSIS 1 Market research

1.1 Overview of the smart door lock industry market

The current market has quite large valuations, increasing year by year and is expected to have significant growth in the coming years You can refer to some of the following reports:

According to Grand View Research, in 2021, the global smart lock market is valued at 1.64 billion USD.

Similarly, Maximizemarketresearch reported that the smart lock market size is valued at US$1.87 billion by 2021.

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Currently, there is the emergence of developing technologies such as the Internet of Things (IoT), artificial intelligence (AI) and machine learning (ML) technology, which will further promote development of the smart lock market.

1.2 Comments from international experts

In addition to reports on the current smart lock market, experts in the field of apartment security also make the following comments:

1 According to Grand View Research, the global smart lock market is predicted to register a CAGR of 19.5% from 2022 to 2030.

2 Maximizemarketresearch.com reported that total smart lock market revenue is expected to grow 12.6% from 2022 to 2029, reaching nearly $4.83 billion.

3 o Marketsandmarkets.com also predicts that the smart lock market size is expected to reach USD 3,900 million by 2027 from USD 2,450 million in 2023, at a CAGR of 12.9% during the forecast period.

In summary, the global smart lock market is expected to experience significant growth in the coming years due to the growing adoption of smart home devices and growing security concerns And will be driven by emerging technologies such as IoT, AI, ML – technologies that are expected to enhance the functionality and convenience of smart locks According to predictions, the CAGR growth rate of this smart lock market will reach about 14% by 2029

1.3 Smart door lock industry trends in Vietnam

In addition to the above research and comments from experts, in Vietnam, according to the Statista report, revenue in the smart home market in 2022 could reach 232.30 million USD Total revenue in this market in 2027 is forecast to reach 460.10 million USD with a CAGR of 12.51%.

According to statistics from the General Statistics Office, in 2020, Vietnam has more than 100 million people, of which more than 64% of people are using the Internet The demand for connected and IoT devices in Vietnam is increasing, and therefore, the market for smart locks and digital door locking systems has great growth potential here.

2 SWOT

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High quality: Securam locks are made from premium materials and utilize top-notch components, ensuring quality and durability.

Advanced technology: Securam applies the latest and innovative technology in developing smart locks, delivering superior features and performance.

Superior security: The brand commits to providing unparalleled intrusion-resistant security, safeguarding the assets and guests of resorts/hotels effectively.

Remote management: Securam locks allow access management from anywhere, providing convenience and absolute control for owners and managers.

Limited Market Presence: While SECURAM has established a reputation in the security industry, its market presence may be limited compared to larger and more well-known competitors.

High price: Being a brand in the luxury segment, the price of Securam locks may be higher compared to competing products, which could reduce accessibility for some customers.

Dependence on technology: If the brand fails to keep up with emerging technology trends and lacks continuous updates, it may lose competitiveness in the market.

Increasing security demand: The growing emphasis on security in the resort and hotel industry presents opportunities for Securam to expand and enhance its market share.

International market development: Expanding customer base and market presence in rapidly developing tourist

Intense competition: There are numerous competing brands in the smart lock and security field, exerting competitive pressure on Securam.

Technological trends: Failure to keep up with emerging technology trends such as artificial intelligence, the Internet of Things, could result in loss of competitiveness and the

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regions such as Asia, the Middle East, and Europe.

risk of becoming outdated.

3 Marketing approach (7Ps)3.1 Product

Securam offers a range of safety and security products, including smart locks, fingerprint door locks, connected safe locks, and home security systems They also provide accessories such as cables, junction boxes, and e-keys.

- Selling products under 2 major categories: Protective equipment and safety equipment - Sell products with many available types, allowing customers to choose the most suitable product.

- Sell highly differentiated products, with different features offered to customers that competitors do not offer Its products are therefore considered unique.

- The product is considered to be of higher quality than the products of its competitors Therefore, customers are willing to pay higher prices for these things.

- Selling famous products with modern and practical designs for customers to use Should introduce and expand its product portfolio, providing new product lines to meet customer needs.

3.2 Price

- Consider the cost of setting prices for certain products for which competitors do not have information or are more expensive.

- Sell your products at higher prices than your competitors This is because it offers more features.

- Product bundling pricing, where products are bundled together and sold for less than the sum of the individual items

- Optional product pricing strategy for certain products, where it provides a price for the base product and separate prices for the accessories included.

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- Charge higher prices for products sold online This is because delivery costs are included in the price of the product.

- Set the price of the final product Channel members; retailers and wholesalers, buy products at lower prices and earn through their own profits.

Consider the cost of setting prices for certain products for which competitors do not have information or are more expensive.

Sell your products at higher prices than your competitors

Product bundling pricing, where products are bundled together and sold for less than the sum of the individual items.

3.3 Place:

- Securam operates through its website, khoasecuram.vn Customers can browse and purchase products online The physical location of the company is mentioned as Tháp C, Tòa nhà D2 Giảng Võ, Phường Giảng Võ, Quận Ba Đình, Hà Nội.

We should open our store on social media This will allow the company to generate more sales Your online store and social media pages should be integrated to provide easy navigation for users.

The focus should be on improving the online website to make it more user-friendly and easy to use.

We should ensure that we sell products to major retailers through personal selling These large retailers have grown in recent years and attracted a large number of customers This will ensure that increased sales.

It is advisable to open company-run retail stores that offer all its products This will save costs for the company as the profit margins of retailers and wholesalers will be non-existent.

- Securam emphasizes its team of experts who can provide technical support and assistance to customers The website mentions the company's mission and certifications, highlighting their reliability and trustworthiness.

- Experiencing many sales promotion activities participating in various trade exhibitions and events taking place throughout the year.

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- Personal selling, with a large sales force to increase presence in retail stores It's a good idea to hire social media influencers like bloggers or famous TV/movie stars and feature them in ads.

An advertising campaign should be initiated in which a consistent message is provided to customers across all media platforms This will help increase brand awareness in the minds of customers.

It is recommended to implement various digital marketing techniques to improve online traffic on the website, including banner advertising, search engine optimization, and creating a blog.

Should create social media posts that are more relevant to your target audience, encouraging customers to take action.

Should start collecting data about your customers and start sending them messages via email or SMS.

3.5 People

- Securam emphasizes its team of experts who can provide technical support and assistance to customers The website mentions the company's mission and certifications, highlighting their reliability and trustworthiness.

You should incentivize your sales force through bonuses for completing goals, or through commissions on sales made.

3.6 Process

- We provide an option to order products online, which suggests a straightforward purchasing process, free shipping and a 30-day return policy.

Should Install a system so retailers can notify when their inventory is low Offer them more products while placing production orders to replenish inventory This ensures that the product is always available to customers when needed.

3.7 Physical Evidence

- The physical evidence for Securam includes the actual products they offer, such as the smart locks, fingerprint door locks, and connected safe locks The website also features videos showcasing their safe lock systems and provides a newsletter subscription option to stay updated with the latest news and developments.

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Feedback from customers about packaging should be collected so that this can be in smart lock market

Global brand with durability over time smart home devices

Sleek design and

Disadvantages Higher price

Create unique value: For Securam, the company can enhance customer experience

through the website or display stores, thereby bringing products closer and more authentic to the new market - Vietnam Creating a competitive advantage that cannot be duplicated helps the company protect and expand market share Use effective communication channels such as advertising, PR, online and offline marketing to increase brand recognition and reach potential customers

Build customer relationships: Promote the “Securam brand” through social media

channels and ensure to organize events or promotions to increase customer engagement At the same time, build a customer care team that responds promptly and thoughtfully.

Collaboration and partnerships: Build a partner network and collaborate with strategic

partners to expand reach and take advantage of new business opportunities This may include resellers, technology providers and partners in the construction and real estate industries.

5 Opportunities

5.1 Technological trends and Customer demand

The smart lock market is experiencing growth with therise of the Internet of Things (IoT) and smart home solutions.

According to research by Mordor Intelligence, the Internet of Things test scenario in 2020 is valued at 1107.2 billion USD, expected to reach 6042.45 billion USD by 2026 and a CAGR growth rate of 32.34% ( 2021 – 2026)

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There is a growing demand for smart locks, particularly in households and businesses Customers are seeking advanced, user-friendly, and flexible security solutions to protect their assets and provide convenience in access management.

According to data recorded from monthly Google search data, the number of keywords searching for smart lock devices reached more than 100,000 times Meanwhile, keywords related to solutions such as "smart home", "smart home solution" fluctuate around 20,000 monthly.

Actual data shows that Vietnamese users are very interested in using smart locks for their homes

Gen Y is new customers of the smart home market.This shows that smart homes are more "present" in common families instead of just being reserved for well-off families like before This shift in user structure is attributed to the continuous development of technology and the widespread popularity of technology and the internet.

5.2 Economic and social factors:

GDP in the first 9 months of 2023 increased by 4.24% over the same period last year, the industrial sector contributed more than 90% This growth indicates economic development and creates higher consumption potential for products and services, including smart locks.

According to the General Statistics Office, the average monthly income of workers is 7 million VND, an increase of 6.8%, equivalent to an increase of 451,000 VND compared to the same period last year -> As people's disposable income increases, they are likely to invest in smart home technologies, including smart locks, to enhance the security and convenience of their homes.

Vietnam is experiencing rapid urbanization, especially in big cities like Hanoi and Ho Chi Minh City Urbanization and increased infrastructure development can boost the demand for smart locks in residential areas, commercial areas and hotels and resorts.

Securam also emphasizes the features and benefits of its products, which include simple and secure access to your home, monitoring of valuables while you are away, and

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complete home management and control safety, and expand home security with smart security devices As a growing brand, we have many opportunities opening up ahead.

6 Target

6.1 Size of the populationAge:

Adults (25-50): This age group includes people who are already working, have a stable income and are starting to invest or accumulate real estate They may be concerned about the security of their home or other personal assets.

→ They account for about 51.5% of Vietnam's population

Gender:

- Both men and women are interested in security.

Geographical location:

Big cities and developing urban areas in Vietnam There are many people here who have real estate and luxury apartments.

→ They account for 38.6% of Vietnam's population.

Job profile:

- Real estate investors: Property developers and inventors may use smart locks for residential projects, apartments, or commercial properties.

- Businesses: Companies, offices, hotels, restaurants can use smart locks to manage access control and ensure security.

- Interior designers and architects: Designers and architects can incorporate smart locks into smart home designs.

- Technology and security experts: Technology and security professionals can use and provide consultancy on smart locks

Average income: Medium or high ~ 20% population

Way of life: Modern, interested in technology and gadgets in everyday life.

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Average of a product ~ 10 million VND

→ Size of Population: Population*Urban*Age*Income*Feasibility ratio ~ 3.896.284 (people)

→ Users 1% ~ 38.962 (people)

→ Average Sale per person : 10.000.000 VND/Person

→ Industry size: 38.962 x 10.000.000=389.620.000.000 (~ 389.6 billion VND ) → Amount of Sale: Industry Size * 3%= 11.688.600.000 (~ 11.7 billion VND )

1 Logo: We want to bring an image that is close to home and protected by Securam2 Home: This is the button that helps website visitors return to our homepage.

3 Products: This button leads to our product page When clicking here, visitors will be

redirected to the product website, where they can refer to the website's products by scrolling, searching by name, or filtering by category.

4 News: Information about newly launched products.5 About us: Introducing the company.

6 Contact us: Number, address of company And the way to contact us.7 Buy now: this button helps visitors visit the products page.

8 Account: this section helps visitors log in to become customers or dealers.

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A Logo, identity, typos, and universe

1 Logo, identity, typos, and universe. Typos

Poppins font is a modern and friendly font that is widely used on modern websites Using the Poppin font for a building materials website on WordPress can provide the following benefits:

Poppin is a modern and friendly font.

Using Poppin on a building materials website on WordPress creates a modern and professional look.

Poppins is easy to read and has a relatively large letter size, making website content easy to read and understand.

Poppin is compatible and flexible across different devices and browsers.

Poppin is suitable for the construction industry and conveys a feeling of strength, stability, and professionalism.

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2 Colorful and design ideas for the website.

Black is the color of power, luxury, mystery, and sophistication It is also the color of strength, steadfastness, and sustainability Black is often used as the background color for websites to create a deep feeling and attract viewers' attention.

Yellow is the color of brightness, warmth, joy, and optimism It is also the color of wealth, prosperity, and luck Yellow is often used as an accent color for websites to create highlights, attract viewers' attention, and convey positive messages.

Style of Securam

Luxurious, modern style: Black is the main background color, combined with yellow in details such as logos, buttons, borders, This style creates a luxurious, sophisticated feeling and professional for the website.

Dynamic, youthful style: Yellow is the main background color, combined with black in details such as logos, buttons, borders, This style creates a dynamic, youthful feeling and fun for the website.

Traditional style: Black is the main background color, combined with copper gold in details such as logos, buttons, borders, This style creates a traditional, classic, and luxurious feeling important for the website.

3 Logo.

The Securam brand logo conveys the meaning that with Securam the house is not only modern but also safe

Color: The Securam logo uses dark and light yellow, showing flexibility No matter the situation, we will help you protect the most advanced values like "gold" that are both sturdy and durable.

Image: The house symbolizes the family or valuable human assets, accompanied by diagonal lines that can be understood as a sophisticated form of modern protection, which

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