Fashion impacts negatively to the environmentFashion is one of the industries that causes the most damage to the environment.Every year, the textile and garment industry consumes 98 mill
VIETNAM NATIONAL UNIVERSITY, HO CHI MINH CITY UNIVERSITY OF ECONOMIC AND LAW −−🙞🙞🙞🙞🙞🙞🙞−− FINAL PROJECT Topic: Building an Ecommerce startup project Subject: Ecommerce Instructor: Mr Pham Manh Cuong Mr Nguyen The Dai Nghia Submitted by: Group 6 Course ID: 222IS2102 Ho Chi Minh City, May 2023 GROUP MEMBER EVALUATION No Student ID Full Name Assigned task Percentage of completion 1 K21402148 Trần Thị Thảo 7 2 K21402148 Trần Hoàng 3 Khánh Ly 3 K21402016 Nguyễn Lê 3 Anh Quân 4 K21402149 Nguyễn Thị 3 Ánh Tuyết 5 K214110831 Trần Thị Minh Hân 6 K214110829 Bùi Vân Anh i FOREWORD −−−🙞🙞🙞−−− First of all, we would like to thank the University of Economics and Law, Vietnam National University, Ho Chi Minh City for including the course "Ecommerce" into the curriculum To complete this essay, it is impossible not to mention the contribution of Mr Pham Manh Cuong and Mr Nguyen The Dai Nghia Thank you for your enthusiasm in teaching to provide the knowledge to help us complete this essay Knowledge is limitless, but our acquisition of knowledge always has certain limitations Therefore, in the process of writing an essay, errors cannot be avoided Our team looks forward to receiving your suggestions to improve This means a lot to our group We wish you good health and success in your teaching career We sincerely thank you! Best regards Group 6 Our group ii TABLE OF CONTENTS GROUP MEMBER EVALUATION .i FOREWORD ii TABLE OF CONTENTS .iii LIST OF FIGURES .vi LIST OF TABLES vii CHAPTER I: BUSINESS PLAN BUILDING 1 I OVERVIEW OF THE PROJECT 1 1 Business Idea 1 1.1 Fashion impacts negatively to the environment .1 1.2 Consumers are now concerning more about sustainability 2 1.3 Business idea 3 1.4 The barrier .4 2 ENCORE WEAR 5 2.1 Brand name 5 2.2 Brand identity 5 2.2.1 Brand value 6 2.2.2 Vision and mission .6 2.3 Objective (within 6 months) 6 2.4 Service .7 II MACRO ENVIRONMENT ANALYSIS .7 1 Culture 7 2 Law - Politics 8 3 Economy 9 4 Technology 10 5 Population 10 III MICRO ENVIRONMENT ANALYSIS .11 1 Market Research 11 1.1 Market Analysis .11 1.1.1 The fashion market overview 11 iii 1.1.2 The potential for custom clothing market 14 1.2 Competitor Landscape 14 1.3 Brand Positioning 15 1.3.1 SWOT analysis 15 1.3.2 Brand positioning 17 2 Target Customer 18 2.1 Demographic: 18 2.2 Psychological behaviours: 18 2.3 Media behaviors: 19 3 Payment 19 4 Transportation partners 19 IV BUSINESS PLAN 20 1 Business model 20 2 Organizational structure 21 2.1.Target 21 2.2 Positions in the department: 21 3 Technology Application 23 3.1 Technology solutions in business administration management, human resource management 23 3.2.Customer Relationship Management (CRM) 24 3.3 Using AI artificial intelligence to recommend suitable products 24 4 Financial plan .25 4.1 Capital 25 4.2 Estimated cost 25 4.3 Product pricing strategy 27 4.3.1 Product pricing strategy: Penetration pricing 27 4.3.2 Pricing method: Based on production cost .27 V Marketing plan 28 1 4Ps Strategy 28 1.1 Product 28 1.2 Price 28 1.3 Place 29 iv 1.4 Promotion 29 2 E-marketing Strategy 29 2.1 SEO keywords .29 2.2 Social marketing 30 2.3 Email Marketing 30 3 Marketing Campaign 31 3.1 Campaign objective .31 3.2 Target customer 31 3.3 Target audience details 31 3.4 Overview of the campaign .32 CHAPTER 2: DESCRIPTION OF WEBSITE/APP 35 I OVERVIEW 35 1 Haravan 35 2 Website main color .35 3 Website design 35 II WEBSITE STRUCTURE 37 1 Header 37 2 Footer 38 3 Homepage: 38 4 Our designs: 39 5 Cart and checkout page .40 6 Others 42 6.1 Blog 42 6.2 About us 43 6.3 Contact 44 6.4 Account 44 CHAPTER 3: SUMMARY 46 I Project evaluation 46 1 Advantage 46 2 Difficulties: 47 II Development direction 47 1 Short-term goal 47 v Document continues below Discover more fCrhoumy:ền đổi số UEL1 Trường Đại học… 195 documents Go to course NHÓM-7- Phuclong - Hope it helps 45 100% (7) [221MI5217] Group 7 CASE GROW 17 100% (5) BM1 - bm1 100% (2) 57 Quan Tri Kinh… Báo Cáo Thực Tập Ngôn Ngữ Anh Tại… 22 Quan Tri 100% (1) Kinh Doan… BT chương 3 - Giải bài tập chương 3… 2 Nguyên lý 100% (4) kế toán Bài tập chương 7,8 5 Nguyên lý 100% (2) 2 Long-term goals k ế t o á n 48 LIST OF FIGURE Figure 1.1 Instruction to order on website 4 Figure 1.2 Brand Logo 5 Figure 1.3 Vietnam’s age structure 10 Figure 1.4 Revenue in Fashion segment and Revenue Structure of Vietnamese fashion products 12 Figure 1.5 Ecommerce Revenue B2C in Vietnam 2017-2022 13 Figure 1.6 Business Model Canvas 21 Figure 1.7 Organizational structure 22 Figure 1.8 Product cost 28 YFigure 2.1 Website Structure 42 Figure 2.2 Headed 42 Figure 2.3 Footer 43 Figure 2.4 Hompage .44 Figure 2.5 Our designs page 45 Figure 2.6 Cart and checkout page structure 46 Figure 2.7 Adding product to card 46 Figure 2.8 Payment page 47 Figure 2.9 Blog page .47 Figure 2.10 About us page structure .48 Figure 2.11 About us page 49 Figure 2.12 Contact Page 49 Figure 2.13 Account page structure 50 Figure 2.14 Sign up page 50 Figure 2.15 Sign in page 51 vi LIST OF TABLES Table 1.1 Estimated cost 34 Table 1.2 Truth - Tension - Motivation Model 39 Table 1.3 Campain 40 vii CHAPTER I: BUSINESS PLAN BUILDING I OVERVIEW OF THE PROJECT 1 Business Idea 1.1 Fashion impacts negatively to the environment Fashion is one of the industries that causes the most damage to the environment Every year, the textile and garment industry consumes 98 million tons of non-renewable resources, 93 billion cubic meters of water, and generates 1.2 billion tons of greenhouse gas emissions, more than the amount of emissions from international flights and maritime transport combined In recent years, the term “fast fashion” has become popular and familiar names in the fast fashion market such as Zara, H&M Group, UNIQLO, GAP, have appeared Fast fashion is a term used to describe a business model in which clothing is produced quickly and cheaply in order to meet the demands of the market By using the strategy “introducing new clothes everyday”, brands effectively encourage their customers to frequently visit the store and spend more Fast fashion products meet the requirements of purchasing products with the latest designs, but at affordable prices The short lifespan of these "fast fashion" items results in them being thrown away quickly, which has adverse effects on the environment, people, and resources: - Textile production: The production of textiles, which are used to make clothing, requires large amounts of water, energy, and raw materials For example, cotton is a water-intensive crop that requires significant amounts of pesticides and fertilizers, which can pollute nearby water sources Synthetic fibers, such as polyester, are made from petroleum, a non-renewable resource, and contribute to the release of greenhouse gases during production - Water pollution: The textile industry is one of the largest contributors to water pollution globally The dyeing and finishing of textiles involves the use of toxic chemicals, which can pollute water sources and harm aquatic life In addition, the washing of synthetic fibers can release microplastics into the water, which can also harm marine life 1