Cost and revenue estimation...40 4.2.Efficiency of export activities…...43CONCLUSION...45 Trang 4 ACRONYMSMeaningEU European UnionEVFTAEuropean-Vietnam Free Trade AgreementVATValue-Adde
BUSINESS INFORMATION
Basic information
Company name: PHUCSINH COFFEE CORPORATION
Address: 238 – 240 Vo Van Kiet, Cau Ong Lanh Ward, District 1, Ho Chi Minh City, Vietnam
Business activities
- Is a company that exports coffee, pepper and other agricultural products In particular, pepper ranks first in the Vietnamese market, while coffee exports are always in the Top 10 of the Vietnamese market.
- Products are exported to more than 120 countries around the world such as France, Germany, Italy, USA, Russia, Middle East, under the brands K Coffee and K Pepper.
- Over 18 years of construction and development, thanks to persistently pursuing and implementing quality goals, putting TIN first, Phuc Sinh has constantly developed in terms of scale and operational efficiency, becoming a major agricultural exporter of Vietnam The company has continuously experienced stable growth in both revenue and consumption market
- Sales of the first 3 months after establishment only reached 225,000 USD By
2007, export sales reached 46 million USD and in 2011 reached 145 million USD, by 2016 it had increased to 300 million USD Each year, Phuc Sinh exports about20,000 to 25,000 tons of pepper, accounting for 15% of Vietnam's pepper export market share and 8% of the world market share Phuc Ssinh's products always ensure quality as well as meet the increasing consumer demand of fastidious markets such as the US and Europe In addition, this is 1 of the few businesses using modern business technology on exchanges.
Products
- Phuc Sinh top goal is to provide Robustan coffee products about clean coffee – pure coffee with lines of roasting, beans and instant Therefore, always bring to consumers the most perfect products
- Criteria of Phuc Sinh “DELICIOUS, 100% CLEAN SPECIAL FOR HEALTH. REMEMBER OF THE TAY NGUYEN”
- Professional production team and rich experience in coffee field.
- Using the latest technology and Unique know-how in the roasting-grinding field.
- Ensure products are manufactured according to the criteria of UTZ Certified, TCVN.ATVSTP.BCBCL.
- Sustainable coffee growing material areas according to UTZ Certified standards.Phuc Sinh coffee product:pure coffee, roasting coffee, instant coffee.
Figure 1.1 Phuc Sinh coffee product
- Pure coffee is a type with 100% coffee beans, no additives, flavoring agents or fillers such as rice, burnt corn, black beans, soybeans,
- Pure coffee has a unique flavor and aroma according to different types, is not harmful to health and is more expensive than blended types.
- Roasting coffee purely milled, no additives, no preservatives
- Instant coffee is a beverage derived from brewed coffee beans that enables people to quickly prepare hot coffee by adding hot water or milk to coffee solids.
Capital
Organizational structure
Vice president Vice president Vice president
Figure 1.2 Organizational chart of Phuc Sinh Joint Stock Company.
- General Meeting of Shareholders: consists of all shareholders with voting rights, is the highest authority of the company, decides on issues prescribed by the Law and the company's charter In particular, the General Meeting of Shareholders will approve the annual financial statements of the company, the financial budget for the next year, elect, remove and dismiss members of the Board of Directors, members of the Supervisory Board of the company,
- Board of Directors: Elected by the General Meeting of Shareholders, is the management body of the company to the interests of the company, except for matters under the authority of the General Meeting of Shareholders The Board of Directors is responsible for overseeing the CEO and other managers Currently, the Board of Directors of the company has 05 members, each member's term of office shall not exceed 05 years.
- Board of Directors: Responsible for the activities of the company The authority of the Board of Directors is clearly demarcated Manage and supervise most of the functions of the business, planning, making decisions related to the goals and interests of the company The composition of the Board of Directors includes the General Director, 2 Deputy General Directors and the Chief Financial Officer.
Professional design team is well trained to research the market to find the right product model for the target market Coordinating with technical department to ensure vocational training to carry out production of ordered product samples.
Tracking and synthesizing the demand for purchasing raw materials, products and other resources at the best prices, in order to ensure that production and business activities and daily activities of enterprises take place smoothly smooth way; handle the accounting documents and procedures related to the purchase, as well as ensure the purchase process is done in accordance with the regulations of the business or organization.
+ Analysis of purchasing needs and capacity of suppliers; manage and maintain supplier relationships; purchasing and inventory control; quality control; ensure compliance with corporate purchasing policies; handle the accounting procedures related to the purchase
+Building product structure: The sales department will build up the idea of the company's export product lines through studying market needs, product nature to life, etc.
+ Research, consult, advise and propose solutions related to the following areas of the business: Management, administration and inspection of technical and technology related matters The goal is to ensure the production schedule, plans and projects of the company.
+ Ensure product compliance; training and supervising production workers; product improvement development; implementing and monitoring the quality management system; data analysis.
+ Implement company goals, ensure product quality, functions and operations of the whole department; propose quality assurance programs, policies and plans; formulating and establishing the company's quality processes, standards and specifications; manage, lead and guide QA staff to perform their roles well,
+ Carry out customs declaration procedures for customs clearance
+ Prepare necessary documents for export shipments.
+ Responsible for applying for permits, certificates, and inspections.
+ Performing services related to trucking, leasing, and relationships with carriers.
+ Import-Export Department is known as the department responsible for managing and controlling the entire supply chain activities in enterprises that have international trading activities.
+ Advise and assist the Board of Directors and General Director of the Corporation in the following areas: strategic orientation of export business activities of the company; organize and manage market work, find export markets for the company; formulating trader policies; Approach, negotiate and sign contracts Manage the implementation of import-export contracts.
+ Organize the management, delivery of goods, ensure on time according to the signed contract, and at the same time ensure that the goods comply with the prescribed regimes.
+ Develop marketing plans, website to forecast product consumption markets, forecast product prices in the year and each specific time; coordinate with relevant professional units and departments, research and propose plans on product types, quality and consumption to ensure the consumption stage with the highest economic efficiency.
+ Researching market trends in terms of products, prices, distribution, customers, psychology and changing trends of consumers, after-sales policies, competitive products, competitors Forecasting potential product consumption in the short and long term.
+ Supervising and managing market areas; Develop new product distribution channels Monitor and manage market areas, assume the prime responsibility for implementing the construction and development of new distribution channels.Coordinate capacity assessment of Distributors and distribution channels.Coordinating to propose solutions to improve the quality of the distribution channel system Build and organize sample store activities, product introduction channels.
+ Advising on the construction and organization of the apparatus; management and use of labor; salary and bonus work; draft regulations and regulations on management, labor, records and archives; domestic and foreign affairs.
+ Proposing plans to organize the apparatus; formulating regulations on recruitment, training and labor management; formulating and monitoring the implementation of regulations on salary and bonus; perform internal and external reception work; Organize and manage archival work
+ Carry out professional work in finance and accounting according to regulations; advise the Board of members of the company and the General Director on financial and accounting work.
+ Organize, manage, mobilize and balance capital sources; in charge of borrowing activities and cash flow; planning cost norms; financial situation analysis; organize and perform the work of accounting records, statistics and reports; the mode of archiving and preserving records and documents; organize the inspection and supervision of finance and accounting.
MARKET RESEARCH
Overview of Vietnamese Robusta coffee products entering the European market
- Robusta is derived from robust – meaning strong As such, Robusta means a strong-tasting coffee, rich in caffeine Robusta coffee is scientifically named Coffea Canephora, also known as Banana coffee, has a caffeine content of 2-4%, has a harsher taste, the beans are rounder and smaller than Arabica coffee beans In fact, Robusta is a recently discovered coffee and is quickly gaining popularity in many countries around the world thanks to its ease of care, easy to grow, and high resistance to pests and diseases In Vietnam, Robusta coffee is called coffee.
- Robusta originated in West Africa, came from the Belgian Congo, and was then brought by the Dutch to Java - Indonesia in 1876 in place of Arabica Typica or suffering from deciduous diseases and poor yields In Vietnam Robusta is the main coffee plant.
- Robusta coffee flavor characteristics: The caffeine content in Robusta coffee beans is very high As mentioned above, the caffeine content of this coffee bean ranges from 3% to 4% on average The fat and sugar content of coffee is also lower than that of other varieties This characteristic gives Robusta a distinctive rich flavor They are suitable for brewing or mixing with Arabica to increase the attractiveness of coffee cups.
-Robusta coffee growing area in Vietnam:
• The most popular Robusta coffee growing provinces include Daklak, Dak Nong, Lam Dong, Gia Lai with an area of up to 90% of the total coffee cultivation area.
• The above provinces in Vietnam possess a large area of rich basalt red soil. This type of soil has high porosity and good water holding capacity. Favorable climate, temperature, and light conditions also contribute to better nutrient absorption by plants Every year, people harvest a large amount of Robusta coffee beans from here and distribute to other provinces in Vietnam and around the world.
• Robusta coffee growing area is large (about 550,000 ha) enough to supply both domestic and foreign markets The price of Robusta coffee in the world is only half of the price of Arabica coffee, so it is very competitive compared to other coffee exporting countries.
- The structure of Vietnam's Robusta coffee exported to the EU is mainly concentrated in unroasted and decaffeinated coffee (HS code 09011110),
Business market research
-The European Union, also known as the European Union (formerly the European Economic Community), is a political and economic entity and consists of 27 member states in Europe The European Union is considered a unique model of political organization : not as unified as 1 country but with a much higher level of cohesion than an international organization, with many characteristics similar to a federal or confederation institution.
- Recognizing the importance of promoting relations with the EU, because it is a strategic and leading partner of Vietnam in economic, trade and investment cooperation, actively supporting the EU In the process of international development and integration, Vietnam has made efforts to negotiate and put into practice the Free Trade Agreement (EVFTA) According to EVFTA effective from 1/8/2020, all coffee products including unroasted, roasted, processed coffee are eliminated from tax to 0% At the same time, the EU is committed to protecting geographical indications for Vietnamese coffee This is a huge competitive advantage for Vietnam's coffee industry in the EU market.
- Food safety is an important issue in European Food Law and is governed by the General Food Law.
- Food contaminant control: Food contamination can occur at different stages in the production process due to environmental factors, farming practices, processing methods or transportation The EU stipulates that contaminants should be ensured at the lowest possible level so as not to threaten human health or negatively affect food quality Common contaminants that can be found in coffee products are: pesticides; mycotoxins; Salmonella; extraction solvents; polycyclic aromatic hydrocarbons (PAHs); Acrylamide
-Pesticide residue control: The EU regulates maximum residue levels (MRLs) for pesticides in and on food products Products with pesticide levels exceeding the permitted level will be recalled from the European market.
- Traceability, compliance and accountability in food
- Food labeling: Food that reaches the consumer needs to meet the required information on product name, ingredient list, net weight, expiration date, storage conditions, country of origin, instructions for use, marking batches and nutrition statement sheets.
-The European Union (EU) is currently the largest global coffee consumption market, accounting for 47.9% of the total value of imports worldwide The EU's coffee import rate in the period of 2015 - 2020 grew by an average of 0.3% / year, reaching an average of 14.6 billion USD / year (according to statistics from the International Trade Center) and is the largest coffee export market of Vietnam (accounting for 40% of the total volume and 38% of the total export turnover of the country; the average value of coffee exports to The EU has reached 1.2-1.4 billion USD / year during the past 5 years).
-Europe has the largest per capita coffee consumption in the world Europe has the largest coffee consumption per capita in the world, up to about 5kg/person/year. However, per capita coffee consumption varies widely across countries.
- In the UK, per capita coffee consumption is currently around 3.3 kg/person/year, much lower than the European average Coffee growth in the UK market at the expense of tea consumption has fallen by 19% from 2010 to present b, Scale and prospects for coffee consumption in the EU
- The EU is the largest coffee consumption market in the world, with import turnover from foreign countries about 10 billion USD / year, accounting for 66% of imports and about 30% of global consumption.
- Although it is forecasted that in 2020, the EU economy will slow down due to the impact of the Covid-19 epidemic, the demand for coffee in this market is still large In particular, the demand for processed coffee and specialties is increasing -Europe accounts for nearly 30% of global coffee consumption, and coffee consumption was relatively stable between 2013 and 2016 In Europe alone, coffee consumption in 2015 reached 2.5 million tons (41.6 million 60kg bags) TheEuropean coffee market is large but saturated, so coffee consumption is expected to remain stable in the long term.
-On a global scale, coffee consumption is forecast to grow by 2.2% per year between now and 2020 However, in 2015-16, global coffee consumption is stable. Emerging markets such as Brazil, China, Russia, Indonesia and others are forecast to account for 50% of total global coffee consumption by 2020 Opportunities for exporters may shift to other markets domestic and regional schools Due to the growth of the middle and upper classes in the local and regional markets, the market for high quality coffee and specialty coffee is growing.
Figure 2.2 Average coffee consumption in some EU countries c, Competitor Analysis
- According to the Vietnam Trade Office in Sweden, Brazil is the main supplier of coffee to the Nordic region In 2019, Brazil supplied the Nordic region with 61,901 tons; of which, Sweden 41,539 tons, Norway 16,347 tons and Denmark 4,015 tons Vietnam is the second largest coffee supplier to the EU, accounting for 16.1% market share in volume (only after Brazil with 22.2%).
Figure 2.3.Supply structure of coffee imported to the EU market in 2019
- Up to now, Vietnam's Robusta coffee still competes mainly by price and has a low value compared to competitors in the market In terms of competitiveness index (RCA), Vietnam has a relatively large advantage over coffee products (RCA > 1), higher than most intra-EU countries or CPTPP
- However, not only Vietnam, but many other countries are also focusing on investment and development for coffee trees, competition in the industry is becoming more and more fierce Meanwhile, Vietnam's coffee industry is still quite young, so it has faced many difficulties, both in the field of cultivation and business processing and export Vietnam is the 2nd largest coffee exporter in the world market in general and the EU market in particular, but that is only a reputation in terms of output In fact, up to 99% of Vietnam's coffee exports to the EU are in the form of raw materials, monotonous types, very few special and high-value coffee products; the quality is still too low, the amount of coffee discarded accounts for the highest proportion in the world, to 61.53% of the total volume of coffee discarded in the 2007/2008 season; has not built a brand reputation in the EU market, so fake Vietnamese coffee exported to this market is much lower than the same product of other countries, especially when compared to countries such asColombia, Peru, Brazil With Arabica coffee very popular with EU consumers,Vietnam exports very little, Because Vietnam mainly produces and exports Robusta coffee, accounting for 95% of Vietnam's total production In addition, our country's coffee industry also faces problems such as lack of capital, lack of supply of modern materials and machinery, poor management level However, our competitors in the EU market are coffee powerhouses such as Brazil, Colombia and other Latin American countries.
- Coffee retailers in Europe are increasingly focusing on innovative presentation and brewing styles Moreover, the use of coffee in products such as cakes, sweets, nutritional powders also contributes to the new development in the coffee market in Europe.
BUSINESS PROJECT IMPLEMENTATION
Steps to make business plan coffee Robusta
3.1.1.Search and select the customer
Buying and selling with foreign partners are increasingly becoming more and more popular for businesses in Vietnam, due to the globalization trend is strong around the world Businesses in Vietnam was very like to catch up with this trend, with the advantage that the coffee products and product supply relatively stable. Therefore, the search for customers in the foreign market's direction in accordance with the direction of the long term of the business in particular and the Vietnamese economy in general Accordingly, the corporation Happy Birthday non-stop looking for international partners, penetrating foreign markets in many different forms To do this, it is important to research thoroughly and choose the method of entering each different market.
The steps to find partners
In the process, international business, to introduce the company's products to customers, the most effective tool, low cost and high efficiency are the main tools website, world's best-selling Introduce products and services of your company to customers.
The company's Website needs to be made clear, detailed information, photos, description of the product At the same time, need build website prioritize how customers view the website, and the customer through the website can easily contact the seller (through direct advice on website, email, skype, )
Besides, the website also need to highlight the characteristics of the company such as human capacity, vision, mission, feedback, reviews of the major partners,
By preparing, product introduction, clearly and in detail on the website, together with the feedback of the partners previous customers This helps business to closer with international clients, at the same time also show the working professional and the quality of the company.
- Besides building its own website of the company, enterprises need to build a profile for your business on the forum, website e-commerce B2B Profile helps customer have an overview about the company Therefore, the profile should show the main information:
- Company overview: include logo, company name, address, slogan; featured photos, developmental milestones, activities and events typical; field, industry and business; vision, mission, and staff).
- Image-factory (picture, address, factory, system, machinery capacity, factory ).
- Description details the main products of the company.
- A large number of partners, key market of the company, feedback from the clients.
- Contact information company: address, phone number, hotline, email, website and a number of contact channels such as Facebook, Linkedin, Instagram,
Step 3: Search for the deals and contact with clients through various forms
Search and contact with the partner through the B2B ecommerce.
The search for partners on the ecommerce website has become increasingly popular, due to the initiative in finding the output for products, and easily communicated about the company's products to customers Some of your ecommerce business to select participants With peculiarities market has found out through market research , outreach partners via the Web Vietnamexport.com the company has decided to sign the japanese company NAF Trading This is one of the business daonh coffee and provide coffee for the coffee roasters in Europe
3.1.2 Negotiation and signing of contract
After the sales success with customers and get the word agreed cooperation of the partners and employees of the company will proceed to the exchange of the information about the product as well as the needs of the customer After negotiations and agreements about the terms, the two sides will conduct signed a contract of purchase and sale of goods with the following main contents:
- Address: 238 - 240 Đ Vo Van Kiet, Cau Ong Lanh, District 1, Ho Chi Minh city , Vietnam
- Representative: Managing director – Mr Peter
Business need to provide accurate information on the procurement and production of raw materials, ensure compliance with the rules on the packaging.
Certificate of origin of goods
Business attach the certificate of origin of goods for the products from the traditional village for the EU market due to local authorities to offer.
Ensures the product has been sterilized to in the shipping process, no termites, mold or insect damage to the environment.
Contaminants that will be restricted include: pesticides, sunburn toxins, salmonella, extraction solvents, etc.
About the type of goods
Quality : coffee in Vietnam Color: natural, brown
Production in Vietnam Packaging: sealed packaging Note : the packaging is completely sealed, not to the air in Expiry date : 2 years
Article 2: the Number and sale price
Table 3.1.The number and price of Robusta coffee
- Payment after 60 days from the date of bill of lading by LC irrevocable, seeing 100% of the contract value
- Bank charges and other charges outside of Europe due to the beneficiary payment. Article 4 : Shipping
- Delivery time: within 6 months from the date of signing the contract.
- Place of delivery: The seller delivers the goods to the buyer at the loading port Cat lai , Vietnam after the goods have been loaded onto the ship.
- Place of delivery: the Port ofAalborg Jose Javier Garde 19, 9220 Aalborg,Denmark.
- Delivery once at loading port.
- Provisions on dispute resolution: all disputes arising from or related to the contract which is not resolved amicably will be moved to the center of international arbitration Vietnam, next to the Chamber of commerce and Industry in Vietnam under the provisions of IAC Free for arbitration and other charges will be borne by the losing party the subject unless there is other agreement
3.1.3 Organization to perform the contract a.Diagram to perform the contract b.Make content
Step 1 Ask importer to quickly open the L / C and check the L / C
Company requires the importer is obliged to make payment before the goods are delivered.
When close to the delivery date, the company will be responsible for urge people to buy open L/C
Then will check the L / C be careful for:
+ Time limit and the timelines in the content of L/C
+ Other provisions attached, if there is
Dossier to apply for a license: The firm must have a full profile, clearly written in English and accompanied by the following documents:
- Legal documents of the company: license, business registration, tax code, business code of export import.
- The declaration details exported goods: includes 2 originals.
- Bill of lading: includes 2 copies
When the customs authority received dossier of the license of the company, within
2 days, the customs authorities will have to answer and licensed exporter for shippers.
- 1 set of license, freight, export, import, including 02 under the form of the General department of Customs issued:
- 1 copy with the documents in full will be kept at the Customs where the license is issued
- 1 copy enclosed with the goods and 1 copy of the waybill has been the customs licensed and stamped will be delivered to the grantee (the exporter) to submit to the customs gate upon arrival the procedure for the cargo export.
After the completion of the customs procedure, the Customs will confirm the fact of export / import license and will be saved along with the record and declaration have completed the procedure Client will only receive a customs declaration only have completed the customs clearance, and a tax receipt import and expor
The period of validity of the license:
- Permits are usually valid for 30 days from the date of issue The customs office where the license or the governing Body of the General department of Customs shall have the right to defer client no more than 30 days if there is reason really plausible.
- Not licensed for many times, import / export, i.e., the license is only valid for 1 time.
Step 3 Organization of production of export goods a)
- Raw material is raw material environmentally friendly, absolutely no stimulating effect or chemical drugs excessive by the standards of the Vietnamese market and Europe. b) Supply of raw materials for machining partners when required
- Raw material and material auxiliary will be delivered to dak lak , Lam Dong – partner receiving the orders of the company The company offers inputs from ĐăkLawk, Lam Dong And take care of coffee whole process to create products according to the requirements of the company In the export process, the company will have the supervisor check periodically to ensure standards. c)
- To create a product to undergo many steps Except the stage of procurement of raw materials, the next until finished product processing, raw materials, make products according to the samples provided by the company, the craft village will test that part.
- Preparation of raw materials: coffee Beans are poured out at the location clean, cement, canvas and estimate the volume of fresh berries need to be processed to calculate the number of preparations, yeast and enzymes suitable.
The steps to perform marketing activities for products Robusta coffee
Parts of business after studying the market and the tastes of people in the Eu have seen is that the EU is a culture, interracial, multi-religious that tastes people the EU has a pronounced difference between the habitable zone as well as strata of the population Therefore, businesses take out strategic customer segments based on the identification of groups of customers, target audience, from it support development of more durable than between customers and company Business customer segment in the market of EU divided into 3 groups, mainly the following:
Many people have a habit of drinking coffee every day and they often identify themselves as coffee addicts Coffee addicts are usually very connoisseurs of the taste of coffee Because of their endless passion for this drink, they also seem to take the time to enjoy and easily distinguish the taste of many different types of coffee.
Office workers are usually people with a stable income, wishing to drink coffee in the morning, at noon or as a suitable place to meet customers, partners
Group of students, students are usually young people with not too high income, drink coffee to focus on studying.
3.2.2 Proceed to promote products and partner search
To put the image Robusta coffee near to the mayor of the EU through the channel fairs , exhibitions of coffee Here not only be attracted by the customers, but also many businesses looking for partners and items.
The company has participated in fairs and trade shows as fair Sial Paris 2022 , VietNam Café Show Especially recently the company also participated in the international exhibition CafeShow : Vietnam Int'l Cafe Show, the event also attracts the water on the world And after enjoying coffee by the company processing each guest will be company gift a card postcard as a gift
In addition, in the country, the company also actively participate in the fair as
“fair trade exhibition in Ha Noi city”, “fair specialties and Vietnam ” to expand the opportunities to find potential customers, profit to the company
3.2.2.2 Business Website a Construction Company Profile
Figure 3.1 Postcard gift of company
The combined company while building a website, while building a profile on the forum website e-commerce B2B The Profile helps customer have an overview about the company Therefore, the profile should present the main information such as:
Company overview: including logo, company name, address, slogan; featured photos, developmental milestones, activities, events typical; the field, industry and business; vision, mission, staff of the company.
Image of factory, warehouse, the company's services and capacity of our factory of the company.
Detailed description of the main product of the company.
A large number of partners, key markets of the company, the feedback of the customers.
Contact information company: address, phone number, hotline, email, website and a number of media channels such as Facebook, Twitter, Instagram, b Create an account on Google my business
To help customers convenient calculate distance, duration to the company as well as help the company to control the amount of search interest of the customers to the products of the company, the company to create more account on Google my business Through this channel, the company can attract and make maximum use of consumer tastes, from which assessed the ability of the operations of the company. c E-commerce
Besides promoting products, companies associated with the use of your e- commerce to information products and dealing with customers:
- Amazon.com: Is a one page e-commerce most used in Europe , there are new interface and allows the business to sell multiple products at the same time with reasonable fees
- Walmart.comis the leading retailer in the world was established in 1962 in Bentonville, Arkansas, Usa by Sam Watson Walmart has presence in many countries, such as Japan, Mexico, South Africa, China, India, Germany, Uk
By now the majority of the majority of people EU markets tend to search for product information on the site and social networks, should the business department will deploy plan to post photos, video process, people, planting, harvesting coffee, as well as the processing, packaging company, Portal of agricultural products of Vietnam and the EU, as well as through social networking sites such as Facebook, Instagram, Along with that, customers and partners in the country will be a method of good advertising to foreign consumers through word of mouth, referrals, share, From there, the company's partners have a better overview about the company's products, as well as create confidence, attract the new customers.
The maintenance of customer loyalty also is the company towards The company also regularly promote products through the contact methods such as gmail, outlook this helps for old customers, the company's update the new information from the company's products, is the basis for customer long-term cooperation with the company.
Design brand and logo in a logo uniformly in all countries in the market and select a international logo simple, recognizable and professional to quickly familiarize yourself with the market.
Figure 3.4 The Logo of the company
In addition to promoting products to find new customers, company also focuses on old-fashioned customer care This is also an advantage helped the company to retain the trust and loyalty of customers in thươnghiệu as well as the products themselves Customers buying as many times, then the relationship of business and customers as well Added to that is the possibility that the old customers will become the media is a positive way free-for-brand products of the company The form can be used with the customer care is offering variety of incentive programs and policies, promotion and discounting. a Discount policy
For customers in EU markets often pay attention to the quality and price of the product, they will be interested in the promotion policy and benefits when making a purchase By using the discount diversified business that can attract the attention of potential new customers, and the loyalty of old customers
Applicable objects: importers purchase with orders worth from vnd 50,000,000 and above.
Rights when buying goods at The Company :
About commodity prices : The company pricing products to the EU market aims to gain market share and profitability in the long term From target Marketing and positioning strategy product has been selected, the company committed to the sales price to the customer always is the best price on the market at the time of the consultation Not only that, the company also continuously deploy the program attractive promotions for loyal customers, business customers to bring the most practical benefits
Discount for customers: The company will apply the discount for its customers.
The discount when selling helps attract the attention of customers, particularly those customers who did not pay attention or are unsure about your company's products For customers in EU markets often pay attention to the quality and price of the product, they will be interested in the promotion policy and benefits when making a purchase By the use of the extraction stage, diverse, businesses can attract the attention of potential new customers, and the loyalty of old customers.
With this method the discount according to the quantity will encourage customers to buy goods in bulk, which helps to profit from the sale was more rows However, when using multiple methods, this value products in the eyes of customers will decrease If patrons with the discount, they will expect more in the coming trading. Therefore the company should only apply for first-time customers or loyal customers long years of the company. b.Delivery policy
The company has many forms of support for customers, especially those new customers not understand Vietnam market When buying goods at the company, customers can purchase select one of the shipping form below:
1 The company will direct shipping and delivery to the place specified
PROJECT ECONOMIC EFFICIENCY OF THE PROJECT
Cost and revenue estimation
The company will export 10 tons of unroasted and decaffeinated Robusta coffee to the European Union market at $6,290.00 per ton .
This total contract revenue yields 1 496 705.500 VND equivalent to 62,900.00 USD (at 1USD = 23,795.00 VND)
4.1.2 Cost estimation a) Cost of raw materials
Table 4 1: Cost of raw materials
STT Raw materials Unit Amount Unit Price
4 Adhesive tape with company logo printed Roll 37 6.000 314 500
Table 4 2: Production cost c.Export cost
Phí Local Charges a) Lead charge 200 000 1x20'RF 200 000 b) THC Fee 2 200 000 1x20'RF 2 200 000 c) Document fee 800 000 1x20'RF 800 000
Customs clearance fees a) Registration of declarations 20.000 1 sheet 20.000 b) Customs supervision fee 50.000 1 lot 50.000
9 Food safety quality permit application fee 1 500 000 1x20'RF 1 500 000
10 Fees for hiring workers to pack goods into cont 1 000 000 1x20'RF 1 000 000
11 Charge increase ligaments, lashing goods in cont 500 000 1x20'RF 500 000
12 Fee for using seaport facilities 250 000 1x20'RF 250 000
14 C/o application fee (CPTPP form) 800 000 1x20'RF 800 000
The total cost for this shipment is 529,497,500 VND including raw material costs, production costs and export costs.
Profit = Revenue - Cost = 1 496 705.50 0 -529.497.500 = 967.208.000 = (VND ) CIT = (Revenue - Expenses deducted) * CIT rate
Profit after tax = Profit - CIT
Efficiency of export activities…
With an exchange rate of 1USD = 23,795.00 VND, this export activity is beneficial for businesses.
Our project with the topic "Export of Robusta coffee to the European market" has been completed Therefore, in the coming time, in order to boost exports and further improve the competitiveness of Vietnam's coffee industry, Vietnamese enterprises need to make efforts to research the market, access to provide complete and accurate information, and improve the level of strict quality control for export products, promoting trade promotion, making the most of the advantages is still considered Vietnam's strength However, in order to further improve the competitiveness of Vietnamese enterprises and create an increasingly solid position of Vietnamese coffee in the European market, businesses need to make more efforts to improve product quality.In addition, it is also necessary to focus on promoting, introducing products, participating in trade promotion fairs to open up new business opportunities for Vietnamese enterprises.