Ebook ECommerce and ebusiness: Part 1 Dr. Manmohan Sharma

Ebook ECommerce and ebusiness: Part 1 presents the following content: Introduction to ECommerce and EBusiness; Business Models of ECommerce; Internet Environment for ECommerce; Electronic Data Interchange to ECommerce; Intranet and Extranet for ECommerce;...Please refer to the documentation for more details. 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cally ‘It’s about the butler’s nose Do you want to hear about the butler’s nose?’ ‘That’s why I came over tonight.’ ‘Well, he wasn’t always a butler; he used to be the sil- ver polisher for some people in New York that had a silver service for two hundred people He had to polish it from morning till night until finally it began to affect his nose— —‘ ‘Things went from bad to worse,’ suggested Miss Baker ‘Yes Things went from bad to worse until finally he had to give up his position.’ For a moment the last sunshine fell with romantic affec- tion upon her glowing face; her voice compelled me forward breathlessly as I listened—then the glow faded, each light deserting her with lingering regret like children leaving a pleasant street at dusk The butler came back and murmured something close to Tom’s ear whereupon Tom frowned, pushed back his chair and without a word went inside As if his absence quickened something within her Daisy leaned forward again, her voice glowing and singing ‘I love to see you at my table, Nick You remind me of a— of a rose, an absolute rose Doesn’t he?’ She turned to Miss Baker for confirmation ‘An absolute rose?’ This was untrue I am not even faintly like a rose She was only extemporizing but a stirring warmth flowed from her as if her heart was trying to come out to you concealed in one of those breathless, thrilling wo threw her napkin on the table and excused herself and 18 The Great Gatsby went into the house Miss Baker and I exchanged a short glance conscious- ly devoid of meaning I was about to speak when she sat up alertly and said ‘Sh!’ in a warning voice A subdued im- passioned murmur was audible in the room beyond and Miss Baker leaned forward, unashamed, trying to hear The murmur trembled on the verge of coherence, sank down, mounted excitedly, and then ceased altogether ‘This Mr Gatsby you spoke of is my neighbor——’ I said ‘Don’t talk I want to hear what happens.’ ‘Is something happening?’ I inquired innocently ‘You mean to say you don’t know?’ said Miss Baker, hon- estly surprised ‘I thought everybody knew.’ ‘I don’t.’ ‘Why——’ she said hesitantly, ‘Tom’s got some woman in New York.’ ‘Got some woman?’ I repeated blankly Miss Baker nodded ‘She might have the decency not to telephone him at din- ner-time Don’t you think?’ Almost before I had grasped her meaning there was the flutter of a dress and the crunch of leather boots and Tom and Daisy were back at the table ‘It couldn’t be helped!’ cried Daisy with tense gayety She sat down, glanced searchingly at Miss Baker and then at me and continued: ‘I looked outdoors for a minute and it’s very romantic outdoors There’s a bird on the lawn that I think must be a night Cunard Free eBooks at Planet eBook.com 19 or White Star Line He’s singing away——’ her voice sang ‘——It’s romantic, isn’t it, Tom?’ ‘Very romantic,’ he said, and then miserably to me: ‘If it’s light enough after dinner I want to take you down to the stables.’ The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one and yet to avoid all eyes I couldn’t guess what Daisy and Tom were thinking but I doubt if even Miss Baker who seemed to have mastered a certain hardy skepticism was able utterly to put this fifth guest’s shrill me- tallic urgency out of mind To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police The horses, needless to say, were not mentioned again Tom and Miss Baker, with several feet of twilight between them strolled back into the library, as if to a vigil beside a perfectly tangible body, while trying to look pleasantly in- terested and a little deaf I followed Daisy around a chain of connecting verandas to the porch in front In its deep gloom we sat down side by side on a wicker settee Daisy took he feeling its love- ly shape, and her eyes moved gradually out into the velvet dusk I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions about her little girl 20 The Great Gatsby ‘We don’t know each other very well, Nick,’ she said suddenly ‘Even if we are cousins You didn’t come to my wedding.’ ‘I wasn’t back from the war.’ ‘That’s true.’ She hesitated ‘Well, I’ve had a very bad time, Nick, and I’m pretty cynical about everything.’ Evidently she had reason to be I waited but she didn’t say any more, and after a moment I returned rather feebly to the subject of her daughter ‘I suppose she talks, and—eats, and everything.’ ‘Oh, yes.’ She looked at me absently ‘Listen, Nick; let me tell you what I said when she was born Would you like to hear?’ ‘Very much.’ ‘It’ll show you how I’ve gotten to feel about—things Well, she was less than an hour old and Tom was God knows where I woke up out of the ether with an utterly abandoned feeling and asked the nurse right away if it was a boy or a girl She told me it was a girl, and so I turned my head away and wept ‘All right,’ I said, ‘I’m glad it’s a girl And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.’ ‘You see I think everything’s terrible anyhow,’ she went on in a convinced way ‘Everybody thinks so—the most ad- vanc I’ve been everywhere and seen everything and done everything.’ Her eyes flashed around her in a defiant way, rather like Tom’s, and she laughed with thrilling scorn ‘Sophisticated—God, I’m sophisticated!’ The instant her voice broke off, ceasing to compel my Free eBooks at Planet eBook.com 21 attention, my belief, I felt the basic insincerity of what she had said It made me uneasy, as though the whole evening had been a trick of some sort to exact a contributory emo- tion from me I waited, and sure enough, in a moment she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society to which she and Tom belonged Inside, the crimson room bloomed with light Tom and Miss Baker sat at either end of the long couch and she read aloud to him from the ‘Saturday Evening Post’—the words, murmurous and uninflected, running together in a sooth- ing tune The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair, glinted along the paper as she turned a page with a flutter of slender muscles in her arms When we came in she held us silent for a moment with a lifted hand ‘To be continued,’ she said, tossing the magazine on the table, ‘in our very next issue.’ Her body asserted itself with a restless movement of her knee, and she stood up ‘Ten o’clock,’ s finding the time on the ceiling ‘Time for this good girl to go to bed.’ ‘Jordan’s going to play in the tournament tomorrow,’ ex- plained Daisy, ‘over at Westchester.’ ‘Oh,—you’re JORdan Baker.’ I knew now why her face was familiar—its pleasing con- temptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and 22 The Great Gatsby Hot Springs and Palm Beach I had heard some story of her too, a critical, unpleasant story, but what it was I had forgot- ten long ago ‘Good night,’ she said softly ‘Wake me at eight, won’t you.’ ‘If you’ll get up.’ ‘I will Good night, Mr Carraway See you anon.’ ‘Of course you will,’ confirmed Daisy ‘In fact I think I’ll arrange a marriage Come over often, Nick, and I’ll sort of—oh—fling you together You know—lock you up acci- dentally in linen closets and push you out to sea in a boat, and all that sort of thing——‘ ‘Good night,’ called Miss Baker from the stairs ‘I haven’t heard a word.’ ‘She’s a nice girl,’ said Tom after a moment ‘They oughtn’t to let her run around the country this way.’ ‘Who oughtn’t to?’ inquired Daisy coldly ‘Her family.’ ‘Her family is one aunt about a thousand years old Be- sides, Nick’s going to look after her, aren’t you, Nick? She’s going to spend lots of week-ends out here this summer I think the home influence will be very good for her.’ Daisy and Tom lo moment in si- lence ‘Is she from New York?’ I asked quickly ‘From Louisville Our white girlhood was passed togeth- er there Our beautiful white——‘ ‘Did you give Nick a little heart to heart talk on the ve- randa?’ demanded Tom suddenly Free eBooks at Planet eBook.com 23 ‘Did I?’ She looked at me ‘I can’t seem to remember, but I think we talked about the Nordic race Yes, I’m sure we did It sort of crept up on us and first thing you know——‘ ‘Don’t believe everything you hear, Nick,’ he advised me I said lightly that I had heard nothing at all, and a few minutes later I got up to go home They came to the door with me and stood side by side in a cheerful square of light As I started my motor Daisy peremptorily called ‘Wait! ‘I forgot to ask you something, and it’s important We heard you were engaged to a girl out West.’ ‘That’s right,’ corroborated Tom kindly ‘We heard that you were engaged.’ ‘It’s libel I’m too poor.’ ‘But we heard it,’ insisted Daisy, surprising me by open- ing up again in a flower-like way ‘We heard it from three people so it must be true.’ Of course I knew what they were referring to, but I wasn’t even vaguely engaged The fact that gossip had published the banns was one of the reasons I had come east You can’t stop going with an old friend on account of rumors and on the other hand I had no intention of being rumored into marria touched me and made them less remotely rich—nevertheless, I was confused and a little dis- gusted as I drove away It seemed to me that the thing for Daisy to was to rush out of the house, child in arms—but apparently there were no such intentions in her head As for Tom, the fact that he ‘had some woman in New York’ was 24 The Great Gatsby really less surprising than that he had been depressed by a book Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart Already it was deep summer on roadhouse roofs and in front of wayside garages, where new red gas-pumps sat out in pools of light, and when I reached my estate at West Egg I ran the car under its shed and sat for a while on an abandoned grass roller in the yard The wind had blown off, leaving a loud bright night with wings beating in the trees and a persistent organ sound as the full bellows of the earth blew the frogs full of life The silhouette of a moving cat wa- vered across the moonlight and turning my head to watch it I saw that I was not alone—fifty feet away a figure had emerged from the shadow of my neighbor’s mansion and was standing with his hands in his pockets regarding the silver pepper of the stars Something in his leisurely move- ments and the secure position of his feet upon the lawn s Gatsby himself, come out to deter- mine what share was his of our local heavens I decided to call to him Miss Baker had mentioned him at dinner, and that would for an introduction But I didn’t call to him for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock When I looked once more for Gatsby he had van- Free eBooks at Planet eBook.com 25 ished, and I was alone again in the unquiet darkness E-Commerce and E-Business DCAP511/DCAP306 Editor Dr Manmohan Sharma cally ‘It’s about the butler’s nose Do you want to hear about the butler’s nose?’ ‘That’s why I came over tonight.’ ‘Well, he wasn’t always a butler; he used to be the sil- ver polisher for some people in New York that had a silver service for two hundred people He had to polish it from morning till night until finally it began to affect his nose— —‘ ‘Things went from bad to worse,’ suggested Miss Baker ‘Yes Things went from bad to worse until finally he had to give up his position.’ For a moment the last sunshine fell with romantic affec- tion upon her glowing face; her voice compelled me forward breathlessly as I listened—then the glow faded, each light deserting her with lingering regret like children leaving a pleasant street at dusk The butler came back and murmured something close to Tom’s ear whereupon Tom frowned, pushed back his chair and without a word went inside As if his absence quickened something within her Daisy leaned forward again, her voice glowing and singing ‘I love to see you at my table, Nick You remind me of a— of a rose, an absolute rose Doesn’t he?’ She turned to Miss Baker for confirmation ‘An absolute rose?’ This was untrue I am not even faintly like a rose She was only extemporizing but a stirring warmth flowed from her as if her heart was trying to come out to you concealed in one of those brea threw her napkin on the table and excused herself and 18 The Great Gatsby went into the house Miss Baker and I exchanged a short glance conscious- ly devoid of meaning I was about to speak when she sat up alertly and said ‘Sh!’ in a warning voice A subdued im- passioned murmur was audible in the room beyond and Miss Baker leaned forward, unashamed, trying to hear The murmur trembled on the verge of coherence, sank down, mounted excitedly, and then ceased altogether ‘This Mr Gatsby you spoke of is my neighbor——’ I said ‘Don’t talk I want to hear what happens.’ ‘Is something happening?’ I inquired innocently ‘You mean to say you don’t know?’ said Miss Baker, hon- estly surprised ‘I thought everybody knew.’ ‘I don’t.’ ‘Why——’ she said hesitantly, ‘Tom’s got some woman in New York.’ ‘Got some woman?’ I repeated blankly Miss Baker nodded ‘She might have the decency not to telephone him at din- ner-time Don’t you think?’ Almost before I had grasped her meaning there was the flutter of a dress and the crunch of leather boots and Tom and Daisy were back at the table ‘It couldn’t be helped!’ cried Daisy with tense gayety She sat down, glanced searchingly at Miss Baker and then at me and continued: ‘I looked outdoors for a minute and it’s very romantic outdoors There’s a bird on the lawn that I thin Cunard Free eBooks at Planet eBook.com 19 or White Star Line He’s singing away——’ her voice sang ‘——It’s romantic, isn’t it, Tom?’ ‘Very romantic,’ he said, and then miserably to me: ‘If it’s light enough after dinner I want to take you down to the stables.’ The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one and yet to avoid all eyes I couldn’t guess what Daisy and Tom were thinking but I doubt if even Miss Baker who seemed to have mastered a certain hardy skepticism was able utterly to put this fifth guest’s shrill me- tallic urgency out of mind To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police The horses, needless to say, were not mentioned again Tom and Miss Baker, with several feet of twilight between them strolled back into the library, as if to a vigil beside a perfectly tangible body, while trying to look pleasantly in- terested and a little deaf I followed Daisy around a chain of connecting verandas to the porch in front In its deep gloom we sat down side by side on a wicker sette feeling its love- ly shape, and her eyes moved gradually out into the velvet dusk I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions about her little girl 20 The Great Gatsby ‘We don’t know each other very well, Nick,’ she said suddenly ‘Even if we are cousins You didn’t come to my wedding.’ ‘I wasn’t back from the war.’ ‘That’s true.’ She hesitated ‘Well, I’ve had a very bad time, Nick, and I’m pretty cynical about everything.’ Evidently she had reason to be I waited but she didn’t say any more, and after a moment I returned rather feebly to the subject of her daughter ‘I suppose she talks, and—eats, and everything.’ ‘Oh, yes.’ She looked at me absently ‘Listen, Nick; let me tell you what I said when she was born Would you like to hear?’ ‘Very much.’ ‘It’ll show you how I’ve gotten to feel about—things Well, she was less than an hour old and Tom was God knows where I woke up out of the ether with an utterly abandoned feeling and asked the nurse right away if it was a boy or a girl She told me it was a girl, and so I turned my head away and wept ‘All right,’ I said, ‘I’m glad it’s a girl And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.’ ‘You see I think everything’s terrible anyhow,’ she went on in a convinced way ‘Everybody thinks so—th I’ve been everywhere and seen everything and done everything.’ Her eyes flashed around her in a defiant way, rather like Tom’s, and she laughed with thrilling scorn ‘Sophisticated—God, I’m sophisticated!’ The instant her voice broke off, ceasing to compel my Free eBooks at Planet eBook.com 21 attention, my belief, I felt the basic insincerity of what she had said It made me uneasy, as though the whole evening had been a trick of some sort to exact a contributory emo- tion from me I waited, and sure enough, in a moment she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society to which she and Tom belonged Inside, the crimson room bloomed with light Tom and Miss Baker sat at either end of the long couch and she read aloud to him from the ‘Saturday Evening Post’—the words, murmurous and uninflected, running together in a sooth- ing tune The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair, glinted along the paper as she turned a page with a flutter of slender muscles in her arms When we came in she held us silent for a moment with a lifted hand ‘To be continued,’ she said, tossing the magazine on the table, ‘in our very next issue.’ Her body asserted itself with a restless movement of her knee, and she stood up finding the time on the ceiling ‘Time for this good girl to go to bed.’ ‘Jordan’s going to play in the tournament tomorrow,’ ex- plained Daisy, ‘over at Westchester.’ ‘Oh,—you’re JORdan Baker.’ I knew now why her face was familiar—its pleasing con- temptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and 22 The Great Gatsby Hot Springs and Palm Beach I had heard some story of her too, a critical, unpleasant story, but what it was I had forgot- ten long ago ‘Good night,’ she said softly ‘Wake me at eight, won’t you.’ ‘If you’ll get up.’ ‘I will Good night, Mr Carraway See you anon.’ ‘Of course you will,’ confirmed Daisy ‘In fact I think I’ll arrange a marriage Come over often, Nick, and I’ll sort of—oh—fling you together You know—lock you up acci- dentally in linen closets and push you out to sea in a boat, and all that sort of thing——‘ ‘Good night,’ called Miss Baker from the stairs ‘I haven’t heard a word.’ ‘She’s a nice girl,’ said Tom after a moment ‘They oughtn’t to let her run around the country this way.’ ‘Who oughtn’t to?’ inquired Daisy coldly ‘Her family.’ ‘Her family is one aunt about a thousand years old Be- sides, Nick’s going to look after her, aren’t you, Nick? She’s going to spend lots of week-ends out here this summer I think the home influence will be very good for her.’ moment in si- lence ‘Is she from New York?’ I asked quickly ‘From Louisville Our white girlhood was passed togeth- er there Our beautiful white——‘ ‘Did you give Nick a little heart to heart talk on the ve- randa?’ demanded Tom suddenly Free eBooks at Planet eBook.com 23 ‘Did I?’ She looked at me ‘I can’t seem to remember, but I think we talked about the Nordic race Yes, I’m sure we did It sort of crept up on us and first thing you know——‘ ‘Don’t believe everything you hear, Nick,’ he advised me I said lightly that I had heard nothing at all, and a few minutes later I got up to go home They came to the door with me and stood side by side in a cheerful square of light As I started my motor Daisy peremptorily called ‘Wait! ‘I forgot to ask you something, and it’s important We heard you were engaged to a girl out West.’ ‘That’s right,’ corroborated Tom kindly ‘We heard that you were engaged.’ ‘It’s libel I’m too poor.’ ‘But we heard it,’ insisted Daisy, surprising me by open- ing up again in a flower-like way ‘We heard it from three people so it must be true.’ Of course I knew what they were referring to, but I wasn’t even vaguely engaged The fact that gossip had published the banns was one of the reasons I had come east You can’t stop going with an old friend on account of rumors and on the other hand I had no intention of being ru touched me and made them less remotely rich—nevertheless, I was confused and a little dis- gusted as I drove away It seemed to me that the thing for Daisy to was to rush out of the house, child in arms—but apparently there were no such intentions in her head As for Tom, the fact that he ‘had some woman in New York’ was 24 The Great Gatsby really less surprising than that he had been depressed by a book Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart Already it was deep summer on roadhouse roofs and in front of wayside garages, where new red gas-pumps sat out in pools of light, and when I reached my estate at West Egg I ran the car under its shed and sat for a while on an abandoned grass roller in the yard The wind had blown off, leaving a loud bright night with wings beating in the trees and a persistent organ sound as the full bellows of the earth blew the frogs full of life The silhouette of a moving cat wa- vered across the moonlight and turning my head to watch it I saw that I was not alone—fifty feet away a figure had emerged from the shadow of my neighbor’s mansion and was standing with his hands in his pockets regarding the silver pepper of the stars Something in his leisurely move- ments and the secure position of his fee Gatsby himself, come out to deter- mine what share was his of our local heavens I decided to call to him Miss Baker had mentioned him at dinner, and that would for an introduction But I didn’t call to him for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock When I looked once more for Gatsby he had van- Free eBooks at Planet eBook.com 25 ished, and I was alone again in the unquiet darkness www.lpude.in DIRECTORATE OF DISTANCE EDUCATION E-COMMERCE AND E-BUSINESS Edited By Dr Manmohan Sharma cally ‘It’s about the butler’s nose Do you want to hear about the butler’s nose?’ ‘That’s why I came over tonight.’ ‘Well, he wasn’t always a butler; he used to be the sil- ver polisher for some people in New York that had a silver service for two hundred people He had to polish it from morning till night until finally it began to affect his nose— —‘ ‘Things went from bad to worse,’ suggested Miss Baker ‘Yes Things went from bad to worse until finally he had to give up his position.’ For a moment the last sunshine fell with romantic affec- tion upon her glowing face; her voice compelled me forward breathlessly as I listened—then the glow faded, each light deserting her with lingering regret like children leaving a pleasant street at dusk The butler came back and murmured something close to Tom’s ear whereupon Tom frowned, pushed back his chair and without a word went inside As if his absence quickened something within her Daisy leaned forward again, her voice glowing and singing ‘I love to see you at my table, Nick You remind me of a— of a rose, an absolute rose Doesn’t he?’ She turned to Miss Baker for confirmation ‘An absolute rose?’ This was untrue I am not even faintly like a rose She was only extemporizing but a stirring warmth flowed from her as if her heart was trying to come out to you concealed in one of those brea threw her napkin on the table and excused herself and 18 The Great Gatsby went into the house Miss Baker and I exchanged a short glance conscious- ly devoid of meaning I was about to speak when she sat up alertly and said ‘Sh!’ in a warning voice A subdued im- passioned murmur was audible in the room beyond and Miss Baker leaned forward, unashamed, trying to hear The murmur trembled on the verge of coherence, sank down, mounted excitedly, and then ceased altogether ‘This Mr Gatsby you spoke of is my neighbor——’ I said ‘Don’t talk I want to hear what happens.’ ‘Is something happening?’ I inquired innocently ‘You mean to say you don’t know?’ said Miss Baker, hon- estly surprised ‘I thought everybody knew.’ ‘I don’t.’ ‘Why——’ she said hesitantly, ‘Tom’s got some woman in New York.’ ‘Got some woman?’ I repeated blankly Miss Baker nodded ‘She might have the decency not to telephone him at din- ner-time Don’t you think?’ Almost before I had grasped her meaning there was the flutter of a dress and the crunch of leather boots and Tom and Daisy were back at the table ‘It couldn’t be helped!’ cried Daisy with tense gayety She sat down, glanced searchingly at Miss Baker and then at me and continued: ‘I looked outdoors for a minute and it’s very romantic outdoors There’s a bird on the lawn that I thin Cunard Free eBooks at Planet eBook.com 19 or White Star Line He’s singing away——’ her voice sang ‘——It’s romantic, isn’t it, Tom?’ ‘Very romantic,’ he said, and then miserably to me: ‘If it’s light enough after dinner I want to take you down to the stables.’ The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one and yet to avoid all eyes I couldn’t guess what Daisy and Tom were thinking but I doubt if even Miss Baker who seemed to have mastered a certain hardy skepticism was able utterly to put this fifth guest’s shrill me- tallic urgency out of mind To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police The horses, needless to say, were not mentioned again Tom and Miss Baker, with several feet of twilight between them strolled back into the library, as if to a vigil beside a perfectly tangible body, while trying to look pleasantly in- terested and a little deaf I followed Daisy around a chain of connecting verandas to the porch in front In its deep gloom we sat down side by side on a wicker sette feeling its love- ly shape, and her eyes moved gradually out into the velvet dusk I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions about her little girl 20 The Great Gatsby ‘We don’t know each other very well, Nick,’ she said suddenly ‘Even if we are cousins You didn’t come to my wedding.’ ‘I wasn’t back from the war.’ ‘That’s true.’ She hesitated ‘Well, I’ve had a very bad time, Nick, and I’m pretty cynical about everything.’ Evidently she had reason to be I waited but she didn’t say any more, and after a moment I returned rather feebly to the subject of her daughter ‘I suppose she talks, and—eats, and everything.’ ‘Oh, yes.’ She looked at me absently ‘Listen, Nick; let me tell you what I said when she was born Would you like to hear?’ ‘Very much.’ ‘It’ll show you how I’ve gotten to feel about—things Well, she was less than an hour old and Tom was God knows where I woke up out of the ether with an utterly abandoned feeling and asked the nurse right away if it was a boy or a girl She told me it was a girl, and so I turned my head away and wept ‘All right,’ I said, ‘I’m glad it’s a girl And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.’ ‘You see I think everything’s terrible anyhow,’ she went on in a convinced way ‘Everybody thinks so—th I’ve been everywhere and seen everything and done everything.’ Her eyes flashed around her in a defiant way, rather like Tom’s, and she laughed with thrilling scorn ‘Sophisticated—God, I’m sophisticated!’ The instant her voice broke off, ceasing to compel my Free eBooks at Planet eBook.com 21 attention, my belief, I felt the basic insincerity of what she had said It made me uneasy, as though the whole evening had been a trick of some sort to exact a contributory emo- tion from me I waited, and sure enough, in a moment she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society to which she and Tom belonged Inside, the crimson room bloomed with light Tom and Miss Baker sat at either end of the long couch and she read aloud to him from the ‘Saturday Evening Post’—the words, murmurous and uninflected, running together in a sooth- ing tune The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair, glinted along the paper as she turned a page with a flutter of slender muscles in her arms When we came in she held us silent for a moment with a lifted hand ‘To be continued,’ she said, tossing the magazine on the table, ‘in our very next issue.’ Her body asserted itself with a restless movement of her knee, and she stood up finding the time on the ceiling ‘Time for this good girl to go to bed.’ ‘Jordan’s going to play in the tournament tomorrow,’ ex- plained Daisy, ‘over at Westchester.’ ‘Oh,—you’re JORdan Baker.’ I knew now why her face was familiar—its pleasing con- temptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and 22 The Great Gatsby Hot Springs and Palm Beach I had heard some story of her too, a critical, unpleasant story, but what it was I had forgot- ten long ago ‘Good night,’ she said softly ‘Wake me at eight, won’t you.’ ‘If you’ll get up.’ ‘I will Good night, Mr Carraway See you anon.’ ‘Of course you will,’ confirmed Daisy ‘In fact I think I’ll arrange a marriage Come over often, Nick, and I’ll sort of—oh—fling you together You know—lock you up acci- dentally in linen closets and push you out to sea in a boat, and all that sort of thing——‘ ‘Good night,’ called Miss Baker from the stairs ‘I haven’t heard a word.’ ‘She’s a nice girl,’ said Tom after a moment ‘They oughtn’t to let her run around the country this way.’ ‘Who oughtn’t to?’ inquired Daisy coldly ‘Her family.’ ‘Her family is one aunt about a thousand years old Be- sides, Nick’s going to look after her, aren’t you, Nick? She’s going to spend lots of week-ends out here this summer I think the home influence will be very good for her.’ moment in si- lence ‘Is she from New York?’ I asked quickly ‘From Louisville Our white girlhood was passed togeth- er there Our beautiful white——‘ ‘Did you give Nick a little heart to heart talk on the ve- randa?’ demanded Tom suddenly Free eBooks at Planet eBook.com 23 ‘Did I?’ She looked at me ‘I can’t seem to remember, but I think we talked about the Nordic race Yes, I’m sure we did It sort of crept up on us and first thing you know——‘ ‘Don’t believe everything you hear, Nick,’ he advised me I said lightly that I had heard nothing at all, and a few minutes later I got up to go home They came to the door with me and stood side by side in a cheerful square of light As I started my motor Daisy peremptorily called ‘Wait! ‘I forgot to ask you something, and it’s important We heard you were engaged to a girl out West.’ ‘That’s right,’ corroborated Tom kindly ‘We heard that you were engaged.’ ‘It’s libel I’m too poor.’ ‘But we heard it,’ insisted Daisy, surprising me by open- ing up again in a flower-like way ‘We heard it from three people so it must be true.’ Of course I knew what they were referring to, but I wasn’t even vaguely engaged The fact that gossip had published the banns was one of the reasons I had come east You can’t stop going with an old friend on account of rumors and on the other hand I had no intention of being ru touched me and made them less remotely rich—nevertheless, I was confused and a little dis- gusted as I drove away It seemed to me that the thing for Daisy to was to rush out of the house, child in arms—but apparently there were no such intentions in her head As for Tom, the fact that he ‘had some woman in New York’ was 24 The Great Gatsby really less surprising than that he had been depressed by a book Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart Already it was deep summer on roadhouse roofs and in front of wayside garages, where new red gas-pumps sat out in pools of light, and when I reached my estate at West Egg I ran the car under its shed and sat for a while on an abandoned grass roller in the yard The wind had blown off, leaving a loud bright night with wings beating in the trees and a persistent organ sound as the full bellows of the earth blew the frogs full of life The silhouette of a moving cat wa- vered across the moonlight and turning my head to watch it I saw that I was not alone—fifty feet away a figure had emerged from the shadow of my neighbor’s mansion and was standing with his hands in his pockets regarding the silver pepper of the stars Something in his leisurely move- ments and the secure position of his fee Gatsby himself, come out to deter- mine what share was his of our local heavens I decided to call to him Miss Baker had mentioned him at dinner, and that would for an introduction But I didn’t call to him for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock When I looked once more for Gatsby he had van- Free eBooks at Planet eBook.com 25 ished, and I was alone again in the unquiet darkness ISBN: 978-93-87034-72-3 Printed by EXCEL BOOKS PRIVATE LIMITED Regd Office: E-77, South Ext Part-I, Delhi-110049 Corporate Office: 1E/14, Jhandewalan Extension, New Delhi-110055 +91-8800697053, +91-011-47520129 info@excelbooks.com/projects@excelbooks.com internationalalliance@excelbooks.com www.excelbooks.com for Lovely Professional University Phagwara cally ‘It’s about the butler’s nose Do you want to hear about the butler’s nose?’ ‘That’s why I came over tonight.’ ‘Well, he wasn’t always a butler; he used to be the sil- ver polisher for some people in New York that had a silver service for two hundred people He had to polish it from morning till night until finally it began to affect his nose— —‘ ‘Things went from bad to worse,’ suggested Miss Baker ‘Yes Things went from bad to worse until finally he had to give up his position.’ For a moment the last sunshine fell with romantic affec- tion upon her glowing face; her voice compelled me forward breathlessly as I listened—then the glow faded, each light deserting her with lingering regret like children leaving a pleasant street at dusk The butler came back and murmured something close to Tom’s ear whereupon Tom frowned, pushed back his chair and without a word went inside As if his absence quickened something within her Daisy leaned forward again, her voice glowing and singing ‘I love to see you at my table, Nick You remind me of a— of a rose, an absolute rose Doesn’t he?’ She turned to Miss Baker for confirmation ‘An absolute rose?’ This was untrue I am not even faintly like a rose She was only extemporizing but a stirring warmth flowed from her as if her heart was trying to come out to you concealed in one of those brea threw her napkin on the table and excused herself and 18 The Great Gatsby went into the house Miss Baker and I exchanged a short glance conscious- ly devoid of meaning I was about to speak when she sat up alertly and said ‘Sh!’ in a warning voice A subdued im- passioned murmur was audible in the room beyond and Miss Baker leaned forward, unashamed, trying to hear The murmur trembled on the verge of coherence, sank down, mounted excitedly, and then ceased altogether ‘This Mr Gatsby you spoke of is my neighbor——’ I said ‘Don’t talk I want to hear what happens.’ ‘Is something happening?’ I inquired innocently ‘You mean to say you don’t know?’ said Miss Baker, hon- estly surprised ‘I thought everybody knew.’ ‘I don’t.’ ‘Why——’ she said hesitantly, ‘Tom’s got some woman in New York.’ ‘Got some woman?’ I repeated blankly Miss Baker nodded ‘She might have the decency not to telephone him at din- ner-time Don’t you think?’ Almost before I had grasped her meaning there was the flutter of a dress and the crunch of leather boots and Tom and Daisy were back at the table ‘It couldn’t be helped!’ cried Daisy with tense gayety She sat down, glanced searchingly at Miss Baker and then at me and continued: ‘I looked outdoors for a minute and it’s very romantic outdoors There’s a bird on the lawn that I thin Cunard Free eBooks at Planet eBook.com 19 or White Star Line He’s singing away——’ her voice sang ‘——It’s romantic, isn’t it, Tom?’ ‘Very romantic,’ he said, and then miserably to me: ‘If it’s light enough after dinner I want to take you down to the stables.’ The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one and yet to avoid all eyes I couldn’t guess what Daisy and Tom were thinking but I doubt if even Miss Baker who seemed to have mastered a certain hardy skepticism was able utterly to put this fifth guest’s shrill me- tallic urgency out of mind To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police The horses, needless to say, were not mentioned again Tom and Miss Baker, with several feet of twilight between them strolled back into the library, as if to a vigil beside a perfectly tangible body, while trying to look pleasantly in- terested and a little deaf I followed Daisy around a chain of connecting verandas to the porch in front In its deep gloom we sat down side by side on a wicker sette feeling its love- ly shape, and her eyes moved gradually out into the velvet dusk I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions about her little girl 20 The Great Gatsby ‘We don’t know each other very well, Nick,’ she said suddenly ‘Even if we are cousins You didn’t come to my wedding.’ ‘I wasn’t back from the war.’ ‘That’s true.’ She hesitated ‘Well, I’ve had a very bad time, Nick, and I’m pretty cynical about everything.’ Evidently she had reason to be I waited but she didn’t say any more, and after a moment I returned rather feebly to the subject of her daughter ‘I suppose she talks, and—eats, and everything.’ ‘Oh, yes.’ She looked at me absently ‘Listen, Nick; let me tell you what I said when she was born Would you like to hear?’ ‘Very much.’ ‘It’ll show you how I’ve gotten to feel about—things Well, she was less than an hour old and Tom was God knows where I woke up out of the ether with an utterly abandoned feeling and asked the nurse right away if it was a boy or a girl She told me it was a girl, and so I turned my head away and wept ‘All right,’ I said, ‘I’m glad it’s a girl And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.’ ‘You see I think everything’s terrible anyhow,’ she went on in a convinced way ‘Everybody thinks so—th I’ve been everywhere and seen everything and done everything.’ Her eyes flashed around her in a defiant way, rather like Tom’s, and she laughed with thrilling scorn ‘Sophisticated—God, I’m sophisticated!’ The instant her voice broke off, ceasing to compel my Free eBooks at Planet eBook.com 21 attention, my belief, I felt the basic insincerity of what she had said It made me uneasy, as though the whole evening had been a trick of some sort to exact a contributory emo- tion from me I waited, and sure enough, in a moment she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society to which she and Tom belonged Inside, the crimson room bloomed with light Tom and Miss Baker sat at either end of the long couch and she read aloud to him from the ‘Saturday Evening Post’—the words, murmurous and uninflected, running together in a sooth- ing tune The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair, glinted along the paper as she turned a page with a flutter of slender muscles in her arms When we came in she held us silent for a moment with a lifted hand ‘To be continued,’ she said, tossing the magazine on the table, ‘in our very next issue.’ Her body asserted itself with a restless movement of her knee, and she stood up finding the time on the ceiling ‘Time for this good girl to go to bed.’ ‘Jordan’s going to play in the tournament tomorrow,’ ex- plained Daisy, ‘over at Westchester.’ ‘Oh,—you’re JORdan Baker.’ I knew now why her face was familiar—its pleasing con- temptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and 22 The Great Gatsby Hot Springs and Palm Beach I had heard some story of her too, a critical, unpleasant story, but what it was I had forgot- ten long ago ‘Good night,’ she said softly ‘Wake me at eight, won’t you.’ ‘If you’ll get up.’ ‘I will Good night, Mr Carraway See you anon.’ ‘Of course you will,’ confirmed Daisy ‘In fact I think I’ll arrange a marriage Come over often, Nick, and I’ll sort of—oh—fling you together You know—lock you up acci- dentally in linen closets and push you out to sea in a boat, and all that sort of thing——‘ ‘Good night,’ called Miss Baker from the stairs ‘I haven’t heard a word.’ ‘She’s a nice girl,’ said Tom after a moment ‘They oughtn’t to let her run around the country this way.’ ‘Who oughtn’t to?’ inquired Daisy coldly ‘Her family.’ ‘Her family is one aunt about a thousand years old Be- sides, Nick’s going to look after her, aren’t you, Nick? She’s going to spend lots of week-ends out here this summer I think the home influence will be very good for her.’ moment in si- lence ‘Is she from New York?’ I asked quickly ‘From Louisville Our white girlhood was passed togeth- er there Our beautiful white——‘ ‘Did you give Nick a little heart to heart talk on the ve- randa?’ demanded Tom suddenly Free eBooks at Planet eBook.com 23 ‘Did I?’ She looked at me ‘I can’t seem to remember, but I think we talked about the Nordic race Yes, I’m sure we did It sort of crept up on us and first thing you know——‘ ‘Don’t believe everything you hear, Nick,’ he advised me I said lightly that I had heard nothing at all, and a few minutes later I got up to go home They came to the door with me and stood side by side in a cheerful square of light As I started my motor Daisy peremptorily called ‘Wait! ‘I forgot to ask you something, and it’s important We heard you were engaged to a girl out West.’ ‘That’s right,’ corroborated Tom kindly ‘We heard that you were engaged.’ ‘It’s libel I’m too poor.’ ‘But we heard it,’ insisted Daisy, surprising me by open- ing up again in a flower-like way ‘We heard it from three people so it must be true.’ Of course I knew what they were referring to, but I wasn’t even vaguely engaged The fact that gossip had published the banns was one of the reasons I had come east You can’t stop going with an old friend on account of rumors and on the other hand I had no intention of being ru CONTENTS touched me and made them less remotely rich—nevertheless, I was confused and a little dis- gusted as I drove away It seemed to me that the thing for Daisy to was to rush out of the house, child in arms—but apparently there were no such intentions in her head As for Tom, the fact that he ‘had some woman in New York’ was 24 The Great Gatsby really less surprising than that he had been depressed by a book Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart Already it was deep summer on roadhouse roofs and in front of wayside garages, where new red gas-pumps sat out in pools of light, and when I reached my estate at West Egg I ran the car under its shed and sat for a while on an abandoned grass roller in the yard The wind had blown off, leaving a loud bright night with wings beating in the trees and a persistent organ sound as the full bellows of the earth blew the frogs full of life The silhouette of a moving cat wa- vered across the moonlight and turning my head to watch it I saw that I was not alone—fifty feet away a figure had emerged from the shadow of my neighbor’s mansion and was standing with his hands in his pockets regarding the silver pepper of the stars Something in his leisurely move- ments and the secure position of his fee Gatsby himself, come out to deter- mine what share was his of our local heavens I decided to call to him Miss Baker had mentioned him at dinner, and that would for an introduction But I didn’t call to him for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock When I looked once more for Gatsby he had van- Free eBooks at Planet eBook.com 25 ished, and I was alone again in the unquiet darkness Unit 1: Introduction to E-Commerce and E-Business Sarabjit Kumar, Lovely Professional University Unit 2: Business Models of E-Commerce Manmohan Sharma, Lovely Professional University 19 Unit 3: Internet Environment for E-Commerce Pawan Kumar, Lovely Professional University 31 Unit 4: Electronic Data Interchange to E-Commerce Anil Sharma, Lovely Professional University 37 Unit 5: Intranet and Extranet for E-Commerce Deepak Mehta, Lovely Professional University 51 Unit 6: Security Framework Deepak Mehta, Lovely Professional University 67 Unit 7: Basics of Business Process Reengineering Mithilesh Kumar Dubey, Lovely Professional University 83 Unit 8: Business Process Reengineering – Model and Methodology Pooja Gupta, Lovely Professional University 97 Unit 9: Legal Issues – I Rishi Chopra, Lovely Professional University 111 Unit 10: Legal Issues – II Sarabjit Kumar, Lovely Professional University 119 Unit 11: Cyber Security and Crime Sahil Rampal, Lovely Professional University 127 Unit 12: Management of Change Pawan Kumar, Lovely Professional University 141 Unit 13: Designing and Building E-Commerce Web Site - Basics Mandeep Kaur, Lovely Professional University 155 Unit 14: Designing and Building E-Commerce Web Site - Advanced Sahil Rampal, Lovely Professional University 167 cally ‘It’s about the butler’s nose Do you want to hear about the butler’s nose?’ ‘That’s why I came over tonight.’ ‘Well, he wasn’t always a butler; he used to be the sil- ver polisher for some people in New York that had a silver service for two hundred people He had to polish it from morning till night until finally it began to affect his nose— —‘ ‘Things went from bad to worse,’ suggested Miss Baker ‘Yes Things went from bad to worse until finally he had to give up his position.’ For a moment the last sunshine fell with romantic affec- tion upon her glowing face; her voice compelled me forward breathlessly as I listened—then the glow faded, each light deserting her with lingering regret like children leaving a pleasant street at dusk The butler came back and murmured something close to Tom’s ear whereupon Tom frowned, pushed back his chair and without a word went inside As if his absence quickened something within her Daisy leaned forward again, her voice glowing and singing ‘I love to see you at my table, Nick You remind me of a— of a rose, an absolute rose Doesn’t he?’ She turned to Miss Baker for confirmation ‘An absolute rose?’ This was untrue I am not even faintly like a rose She was only extemporizing but a stirring warmth flowed from her as if her heart was trying to come out to you concealed in one of those brea threw her napkin on the table and excused herself and 18 The Great Gatsby went into the house Miss Baker and I exchanged a short glance conscious- ly devoid of meaning I was about to speak when she sat up alertly and said ‘Sh!’ in a warning voice A subdued im- passioned murmur was audible in the room beyond and Miss Baker leaned forward, unashamed, trying to hear The murmur trembled on the verge of coherence, sank down, mounted excitedly, and then ceased altogether ‘This Mr Gatsby you spoke of is my neighbor——’ I said ‘Don’t talk I want to hear what happens.’ ‘Is something happening?’ I inquired innocently ‘You mean to say you don’t know?’ said Miss Baker, hon- estly surprised ‘I thought everybody knew.’ ‘I don’t.’ ‘Why——’ she said hesitantly, ‘Tom’s got some woman in New York.’ ‘Got some woman?’ I repeated blankly Miss Baker nodded ‘She might have the decency not to telephone him at din- ner-time Don’t you think?’ Almost before I had grasped her meaning there was the flutter of a dress and the crunch of leather boots and Tom and Daisy were back at the table ‘It couldn’t be helped!’ cried Daisy with tense gayety She sat down, glanced searchingly at Miss Baker and then at me and continued: ‘I looked outdoors for a minute and it’s very romantic outdoors There’s a bird on the lawn that I thin Cunard Free eBooks at Planet eBook.com 19 or White Star Line He’s singing away——’ her voice sang ‘——It’s romantic, isn’t it, Tom?’ ‘Very romantic,’ he said, and then miserably to me: ‘If it’s light enough after dinner I want to take you down to the stables.’ The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one and yet to avoid all eyes I couldn’t guess what Daisy and Tom were thinking but I doubt if even Miss Baker who seemed to have mastered a certain hardy skepticism was able utterly to put this fifth guest’s shrill me- tallic urgency out of mind To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police The horses, needless to say, were not mentioned again Tom and Miss Baker, with several feet of twilight between them strolled back into the library, as if to a vigil beside a perfectly tangible body, while trying to look pleasantly in- terested and a little deaf I followed Daisy around a chain of connecting verandas to the porch in front In its deep gloom we sat down side by side on a wicker sette feeling its love- ly shape, and her eyes moved gradually out into the velvet dusk I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions about her little girl 20 The Great Gatsby ‘We don’t know each other very well, Nick,’ she said suddenly ‘Even if we are cousins You didn’t come to my wedding.’ ‘I wasn’t back from the war.’ ‘That’s true.’ She hesitated ‘Well, I’ve had a very bad time, Nick, and I’m pretty cynical about everything.’ Evidently she had reason to be I waited but she didn’t say any more, and after a moment I returned rather feebly to the subject of her daughter ‘I suppose she talks, and—eats, and everything.’ ‘Oh, yes.’ She looked at me absently ‘Listen, Nick; let me tell you what I said when she was born Would you like to hear?’ ‘Very much.’ ‘It’ll show you how I’ve gotten to feel about—things Well, she was less than an hour old and Tom was God knows where I woke up out of the ether with an utterly abandoned feeling and asked the nurse right away if it was a boy or a girl She told me it was a girl, and so I turned my head away and wept ‘All right,’ I said, ‘I’m glad it’s a girl And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.’ ‘You see I think everything’s terrible anyhow,’ she went on in a convinced way ‘Everybody thinks so—th I’ve been everywhere and seen everything and done everything.’ Her eyes flashed around her in a defiant way, rather like Tom’s, and she laughed with thrilling scorn ‘Sophisticated—God, I’m sophisticated!’ The instant her voice broke off, ceasing to compel my Free eBooks at Planet eBook.com 21 attention, my belief, I felt the basic insincerity of what she had said It made me uneasy, as though the whole evening had been a trick of some sort to exact a contributory emo- tion from me I waited, and sure enough, in a moment she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society to which she and Tom belonged Inside, the crimson room bloomed with light Tom and Miss Baker sat at either end of the long couch and she read aloud to him from the ‘Saturday Evening Post’—the words, murmurous and uninflected, running together in a sooth- ing tune The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair, glinted along the paper as she turned a page with a flutter of slender muscles in her arms When we came in she held us silent for a moment with a lifted hand ‘To be continued,’ she said, tossing the magazine on the table, ‘in our very next issue.’ Her body asserted itself with a restless movement of her knee, and she stood up finding the time on the ceiling ‘Time for this good girl to go to bed.’ ‘Jordan’s going to play in the tournament tomorrow,’ ex- plained Daisy, ‘over at Westchester.’ ‘Oh,—you’re JORdan Baker.’ I knew now why her face was familiar—its pleasing con- temptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and 22 The Great Gatsby Hot Springs and Palm Beach I had heard some story of her too, a critical, unpleasant story, but what it was I had forgot- ten long ago ‘Good night,’ she said softly ‘Wake me at eight, won’t you.’ ‘If you’ll get up.’ ‘I will Good night, Mr Carraway See you anon.’ ‘Of course you will,’ confirmed Daisy ‘In fact I think I’ll arrange a marriage Come over often, Nick, and I’ll sort of—oh—fling you together You know—lock you up acci- dentally in linen closets and push you out to sea in a boat, and all that sort of thing——‘ ‘Good night,’ called Miss Baker from the stairs ‘I haven’t heard a word.’ ‘She’s a nice girl,’ said Tom after a moment ‘They oughtn’t to let her run around the country this way.’ ‘Who oughtn’t to?’ inquired Daisy coldly ‘Her family.’ ‘Her family is one aunt about a thousand years old Be- sides, Nick’s going to look after her, aren’t you, Nick? She’s going to spend lots of week-ends out here this summer I think the home influence will be very good for her.’ moment in si- lence ‘Is she from New York?’ I asked quickly ‘From Louisville Our white girlhood was passed togeth- er there Our beautiful white——‘ ‘Did you give Nick a little heart to heart talk on the ve- randa?’ demanded Tom suddenly Free eBooks at Planet eBook.com 23 ‘Did I?’ She looked at me ‘I can’t seem to remember, but I think we talked about the Nordic race Yes, I’m sure we did It sort of crept up on us and first thing you know——‘ ‘Don’t believe everything you hear, Nick,’ he advised me I said lightly that I had heard nothing at all, and a few minutes later I got up to go home They came to the door with me and stood side by side in a cheerful square of light As I started my motor Daisy peremptorily called ‘Wait! ‘I forgot to ask you something, and it’s important We heard you were engaged to a girl out West.’ ‘That’s right,’ corroborated Tom kindly ‘We heard that you were engaged.’ ‘It’s libel I’m too poor.’ ‘But we heard it,’ insisted Daisy, surprising me by open- ing up again in a flower-like way ‘We heard it from three people so it must be true.’ Of course I knew what they were referring to, but I wasn’t even vaguely engaged The fact that gossip had published the banns was one of the reasons I had come east You can’t stop going with an old friend on account of rumors and on the other hand I had no intention of being ru touched me and made them less remotely rich—nevertheless, I was confused and a little dis- gusted as I drove away It seemed to me that the thing for Daisy to was to rush out of the house, child in arms—but apparently there were no such intentions in her head As for Tom, the fact that he ‘had some woman in New York’ was 24 The Great Gatsby really less surprising than that he had been depressed by a book Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart Already it was deep summer on roadhouse roofs and in front of wayside garages, where new red gas-pumps sat out in pools of light, and when I reached my estate at West Egg I ran the car under its shed and sat for a while on an abandoned grass roller in the yard The wind had blown off, leaving a loud bright night with wings beating in the trees and a persistent organ sound as the full bellows of the earth blew the frogs full of life The silhouette of a moving cat wa- vered across the moonlight and turning my head to watch it I saw that I was not alone—fifty feet away a figure had emerged from the shadow of my neighbor’s mansion and was standing with his hands in his pockets regarding the silver pepper of the stars Something in his leisurely move- ments and the secure position of his fee Gatsby himself, come out to deter- mine what share was his of our local heavens I decided to call to him Miss Baker had mentioned him at dinner, and that would for an introduction But I didn’t call to him for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock When I looked once more for Gatsby he had van- Free eBooks at Planet eBook.com 25 ished, and I was alone again in the unquiet darkness cally ‘It’s about the butler’s nose Do you want to hear about the butler’s nose?’ ‘That’s why I came over tonight.’ ‘Well, he wasn’t always a butler; he used to be the sil- ver polisher for some people in New York that had a silver service for two hundred people He had to polish it from morning till night until finally it began to affect his nose— —‘ ‘Things went from bad to worse,’ suggested Miss Baker ‘Yes Things went from bad to worse until finally he had to give up his position.’ For a moment the last sunshine fell with romantic affec- tion upon her glowing face; her voice compelled me forward breathlessly as I listened—then the glow faded, each light deserting her with lingering regret like children leaving a pleasant street at dusk The butler came back and murmured something close to Tom’s ear whereupon Tom frowned, pushed back his chair and without a word went inside As if his absence quickened something within her Daisy leaned forward again, her voice glowing and singing ‘I love to see you at my table, Nick You remind me of a— of a rose, an absolute rose Doesn’t he?’ She turned to Miss Baker for confirmation ‘An absolute rose?’ This was untrue I am not even faintly like a rose She was only extemporizing but a stirring warmth flowed from her as if her heart was trying to come out to you concealed in one of those brea threw her napkin on the table and excused herself and 18 The Great Gatsby went into the house Miss Baker and I exchanged a short glance conscious- ly devoid of meaning I was about to speak when she sat up alertly and said ‘Sh!’ in a warning voice A subdued im- passioned murmur was audible in the room beyond and Miss Baker leaned forward, unashamed, trying to hear The murmur trembled on the verge of coherence, sank down, mounted excitedly, and then ceased altogether ‘This Mr Gatsby you spoke of is my neighbor——’ I said ‘Don’t talk I want to hear what happens.’ ‘Is something happening?’ I inquired innocently ‘You mean to say you don’t know?’ said Miss Baker, hon- estly surprised ‘I thought everybody knew.’ ‘I don’t.’ ‘Why——’ she said hesitantly, ‘Tom’s got some woman in New York.’ ‘Got some woman?’ I repeated blankly Miss Baker nodded ‘She might have the decency not to telephone him at din- ner-time Don’t you think?’ Almost before I had grasped her meaning there was the flutter of a dress and the crunch of leather boots and Tom and Daisy were back at the table ‘It couldn’t be helped!’ cried Daisy with tense gayety She sat down, glanced searchingly at Miss Baker and then at me and continued: ‘I looked outdoors for a minute and it’s very romantic outdoors There’s a bird on the lawn that I thin Cunard Free eBooks at Planet eBook.com 19 or White Star Line He’s singing away——’ her voice sang ‘——It’s romantic, isn’t it, Tom?’ ‘Very romantic,’ he said, and then miserably to me: ‘If it’s light enough after dinner I want to take you down to the stables.’ The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one and yet to avoid all eyes I couldn’t guess what Daisy and Tom were thinking but I doubt if even Miss Baker who seemed to have mastered a certain hardy skepticism was able utterly to put this fifth guest’s shrill me- tallic urgency out of mind To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police The horses, needless to say, were not mentioned again Tom and Miss Baker, with several feet of twilight between them strolled back into the library, as if to a vigil beside a perfectly tangible body, while trying to look pleasantly in- terested and a little deaf I followed Daisy around a chain of connecting verandas to the porch in front In its deep gloom we sat down side by side on a wicker sette feeling its love- ly shape, and her eyes moved gradually out into the velvet dusk I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions about her little girl 20 The Great Gatsby ‘We don’t know each other very well, Nick,’ she said suddenly ‘Even if we are cousins You didn’t come to my wedding.’ ‘I wasn’t back from the war.’ ‘That’s true.’ She hesitated ‘Well, I’ve had a very bad time, Nick, and I’m pretty cynical about everything.’ Evidently she had reason to be I waited but she didn’t say any more, and after a moment I returned rather feebly to the subject of her daughter ‘I suppose she talks, and—eats, and everything.’ ‘Oh, yes.’ She looked at me absently ‘Listen, Nick; let me tell you what I said when she was born Would you like to hear?’ ‘Very much.’ ‘It’ll show you how I’ve gotten to feel about—things Well, she was less than an hour old and Tom was God knows where I woke up out of the ether with an utterly abandoned feeling and asked the nurse right away if it was a boy or a girl She told me it was a girl, and so I turned my head away and wept ‘All right,’ I said, ‘I’m glad it’s a girl And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.’ ‘You see I think everything’s terrible anyhow,’ she went on in a convinced way ‘Everybody thinks so—th I’ve been everywhere and seen everything and done everything.’ Her eyes flashed around her in a defiant way, rather like Tom’s, and she laughed with thrilling scorn ‘Sophisticated—God, I’m sophisticated!’ The instant her voice broke off, ceasing to compel my Free eBooks at Planet eBook.com 21 attention, my belief, I felt the basic insincerity of what she had said It made me uneasy, as though the whole evening had been a trick of some sort to exact a contributory emo- tion from me I waited, and sure enough, in a moment she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society to which she and Tom belonged Inside, the crimson room bloomed with light Tom and Miss Baker sat at either end of the long couch and she read aloud to him from the ‘Saturday Evening Post’—the words, murmurous and uninflected, running together in a sooth- ing tune The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair, glinted along the paper as she turned a page with a flutter of slender muscles in her arms When we came in she held us silent for a moment with a lifted hand ‘To be continued,’ she said, tossing the magazine on the table, ‘in our very next issue.’ Her body asserted itself with a restless movement of her knee, and she stood up finding the time on the ceiling ‘Time for this good girl to go to bed.’ ‘Jordan’s going to play in the tournament tomorrow,’ ex- plained Daisy, ‘over at Westchester.’ ‘Oh,—you’re JORdan Baker.’ I knew now why her face was familiar—its pleasing con- temptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and 22 The Great Gatsby Hot Springs and Palm Beach I had heard some story of her too, a critical, unpleasant story, but what it was I had forgot- ten long ago ‘Good night,’ she said softly ‘Wake me at eight, won’t you.’ ‘If you’ll get up.’ ‘I will Good night, Mr Carraway See you anon.’ ‘Of course you will,’ confirmed Daisy ‘In fact I think I’ll arrange a marriage Come over often, Nick, and I’ll sort of—oh—fling you together You know—lock you up acci- dentally in linen closets and push you out to sea in a boat, and all that sort of thing——‘ ‘Good night,’ called Miss Baker from the stairs ‘I haven’t heard a word.’ ‘She’s a nice girl,’ said Tom after a moment ‘They oughtn’t to let her run around the country this way.’ ‘Who oughtn’t to?’ inquired Daisy coldly ‘Her family.’ ‘Her family is one aunt about a thousand years old Be- sides, Nick’s going to look after her, aren’t you, Nick? She’s going to spend lots of week-ends out here this summer I think the home influence will be very good for her.’ moment in si- lence ‘Is she from New York?’ I asked quickly ‘From Louisville Our white girlhood was passed togeth- er there Our beautiful white——‘ ‘Did you give Nick a little heart to heart talk on the ve- randa?’ demanded Tom suddenly Free eBooks at Planet eBook.com 23 ‘Did I?’ She looked at me ‘I can’t seem to remember, but I think we talked about the Nordic race Yes, I’m sure we did It sort of crept up on us and first thing you know——‘ ‘Don’t believe everything you hear, Nick,’ he advised me I said lightly that I had heard nothing at all, and a few minutes later I got up to go home They came to the door with me and stood side by side in a cheerful square of light As I started my motor Daisy peremptorily called ‘Wait! ‘I forgot to ask you something, and it’s important We heard you were engaged to a girl out West.’ ‘That’s right,’ corroborated Tom kindly ‘We heard that you were engaged.’ ‘It’s libel I’m too poor.’ ‘But we heard it,’ insisted Daisy, surprising me by open- ing up again in a flower-like way ‘We heard it from three people so it must be true.’ Of course I knew what they were referring to, but I wasn’t even vaguely engaged The fact that gossip had published the banns was one of the reasons I had come east You can’t stop going with an old friend on account of rumors and on the other hand I had no intention of being ru SYLLABUS touched me and made them less remotely rich—nevertheless, I was confused and a little dis- gusted as I drove away It seemed to me that the thing for Daisy to was to rush out of the house, child in arms—but apparently there were no such intentions in her head As for Tom, the fact that he ‘had some woman in New York’ was 24 The Great Gatsby really less surprising than that he had been depressed by a book Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart Already it was deep summer on roadhouse roofs and in front of wayside garages, where new red gas-pumps sat out in pools of light, and when I reached my estate at West Egg I ran the car under its shed and sat for a while on an abandoned grass roller in the yard The wind had blown off, leaving a loud bright night with wings beating in the trees and a persistent organ sound as the full bellows of the earth blew the frogs full of life The silhouette of a moving cat wa- vered across the moonlight and turning my head to watch it I saw that I was not alone—fifty feet away a figure had emerged from the shadow of my neighbor’s mansion and was standing with his hands in his pockets regarding the silver pepper of the stars Something in his leisurely move- ments and the secure position of his fee E-Commerce and E-Business Gatsby himself, come out to deter- mine what share was his of our local heavens I decided to call to him Miss Baker had mentioned him at dinner, and that would for an introduction But I didn’t call to him for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock When I looked once more for Gatsby he had van- Free eBooks at Planet eBook.com 25 ished, and I was alone again in the unquiet darkness Objectives: The Objective of this Course is to equip the student with the necessary skills required to view knowledge as the industrial revolution and to provide glimpses of worldwide development S No Description Introduction to E-Commerce and E-Business: Meaning & Concept, E-Commerce vs Traditional Commerce, Media Convergence Business applications & Need for E-Commerce, E-Business Basics of E-Commerce: Network and electronic transactions today The Internet environment for E- Commerce: B2B, B2C transactions, providers and vendors Electronic Data Interchange to E-Commerce: EDI, UN/EDIFACT Standard The Internet & Extranet for E-Commerce: Identification & Tracking tools for E-Commerce, Overview of Internet Bandwidth & Technology Issues Security Framework: Security Concerns, Security Solutions – Symmetric & Asymmetric Cryptosystems, Digital Signatures, PKCS, Protocol for Secure messaging, key management, X.509 Certificates, SET protocols, E-Cash over the Internet Business Process Reengineering: BPR Approach, Strategic Alignment Model, BPR methodology, Rapid Re Methodology & PRLC Legal issues: Paper Document vs Electronic Document, technology for authenticating electronic document, Laws for E-Commerce, EDI interchange agreement, Legal issues for internet Commerce, Cyber Security, Cyber Crimes Management of Change: E-commerce in India Case Study: Designing and building E-Commerce web site Managing Products, Database, Shopping cart applications, Integrating mobile E-Commerce, Payment Gateways, Tracking Orders Eg: Amazon.com, eBay.com 10 Computer Emergency Response Team: CERT in objectives, functions, role, CERT – In Activities cally ‘It’s about the butler’s nose Do you want to hear about the butler’s nose?’ ‘That’s why I came over tonight.’ ‘Well, he wasn’t always a butler; he used to be the sil- ver polisher for some people in New York that had a silver service for two hundred people He had to polish it from morning till night until finally it began to affect his nose— —‘ ‘Things went from bad to worse,’ suggested Miss Baker ‘Yes Things went from bad to worse until finally he had to give up his position.’ For a moment the last sunshine fell with romantic affec- tion upon her glowing face; her voice compelled me forward breathlessly as I listened—then the glow faded, each light deserting her with lingering regret like children leaving a pleasant street at dusk The butler came back and murmured something close to Tom’s ear whereupon Tom frowned, pushed back his chair and without a word went inside As if his absence quickened something within her Daisy leaned forward again, her voice glowing and singing ‘I love to see you at my table, Nick You remind me of a— of a rose, an absolute rose Doesn’t he?’ She turned to Miss Baker for confirmation ‘An absolute rose?’ This was untrue I am not even faintly like a rose She was only extemporizing but a stirring warmth flowed from her as if her heart was trying to come out to you concealed in one of those breathless, thrilling word threw her napkin on the table and excused herself and 18 The Great Gatsby went into the house Miss Baker and I exchanged a short glance conscious- ly devoid of meaning I was about to speak when she sat up alertly and said ‘Sh!’ in a warning voice A subdued im- passioned murmur was audible in the room beyond and Miss Baker leaned forward, unashamed, trying to hear The murmur trembled on the verge of coherence, sank down, mounted excitedly, and then ceased altogether ‘This Mr Gatsby you spoke of is my neighbor——’ I said ‘Don’t talk I want to hear what happens.’ ‘Is something happening?’ I inquired innocently ‘You mean to say you don’t know?’ said Miss Baker, hon- estly surprised ‘I thought everybody knew.’ ‘I don’t.’ ‘Why——’ she said hesitantly, ‘Tom’s got some woman in New York.’ ‘Got some woman?’ I repeated blankly Miss Baker nodded ‘She might have the decency not to telephone him at din- ner-time Don’t you think?’ Almost before I had grasped her meaning there was the flutter of a dress and the crunch of leather boots and Tom and Daisy were back at the table ‘It couldn’t be helped!’ cried Daisy with tense gayety She sat down, glanced searchingly at Miss Baker and then at me and continued: ‘I looked outdoors for a minute and it’s very romantic outdoors There’s a bird on the lawn that I think must be a nightin Cunard Free eBooks at Planet eBook.com 19 or White Star Line He’s singing away——’ her voice sang ‘——It’s romantic, isn’t it, Tom?’ ‘Very romantic,’ he said, and then miserably to me: ‘If it’s light enough after dinner I want to take you down to the stables.’ The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one and yet to avoid all eyes I couldn’t guess what Daisy and Tom were thinking but I doubt if even Miss Baker who seemed to have mastered a certain hardy skepticism was able utterly to put this fifth guest’s shrill me- tallic urgency out of mind To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police The horses, needless to say, were not mentioned again Tom and Miss Baker, with several feet of twilight between them strolled back into the library, as if to a vigil beside a perfectly tangible body, while trying to look pleasantly in- terested and a little deaf I followed Daisy around a chain of connecting verandas to the porch in front In its deep gloom we sat down side by side on a wicker settee Daisy took her f feeling its love- ly shape, and her eyes moved gradually out into the velvet dusk I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions about her little girl 20 The Great Gatsby ‘We don’t know each other very well, Nick,’ she said suddenly ‘Even if we are cousins You didn’t come to my wedding.’ ‘I wasn’t back from the war.’ ‘That’s true.’ She hesitated ‘Well, I’ve had a very bad time, Nick, and I’m pretty cynical about everything.’ Evidently she had reason to be I waited but she didn’t say any more, and after a moment I returned rather feebly to the subject of her daughter ‘I suppose she talks, and—eats, and everything.’ ‘Oh, yes.’ She looked at me absently ‘Listen, Nick; let me tell you what I said when she was born Would you like to hear?’ ‘Very much.’ ‘It’ll show you how I’ve gotten to feel about—things Well, she was less than an hour old and Tom was God knows where I woke up out of the ether with an utterly abandoned feeling and asked the nurse right away if it was a boy or a girl She told me it was a girl, and so I turned my head away and wept ‘All right,’ I said, ‘I’m glad it’s a girl And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.’ ‘You see I think everything’s terrible anyhow,’ she went on in a convinced way ‘Everybody thinks so—the most ad- vanced I’ve been everywhere and seen everything and done everything.’ Her eyes flashed around her in a defiant way, rather like Tom’s, and she laughed with thrilling scorn ‘Sophisticated—God, I’m sophisticated!’ The instant her voice broke off, ceasing to compel my Free eBooks at Planet eBook.com 21 attention, my belief, I felt the basic insincerity of what she had said It made me uneasy, as though the whole evening had been a trick of some sort to exact a contributory emo- tion from me I waited, and sure enough, in a moment she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society to which she and Tom belonged Inside, the crimson room bloomed with light Tom and Miss Baker sat at either end of the long couch and she read aloud to him from the ‘Saturday Evening Post’—the words, murmurous and uninflected, running together in a sooth- ing tune The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair, glinted along the paper as she turned a page with a flutter of slender muscles in her arms When we came in she held us silent for a moment with a lifted hand ‘To be continued,’ she said, tossing the magazine on the table, ‘in our very next issue.’ Her body asserted itself with a restless movement of her knee, and she stood up ‘Ten o’clock,’ she finding the time on the ceiling ‘Time for this good girl to go to bed.’ ‘Jordan’s going to play in the tournament tomorrow,’ ex- plained Daisy, ‘over at Westchester.’ ‘Oh,—you’re JORdan Baker.’ I knew now why her face was familiar—its pleasing con- temptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and 22 The Great Gatsby Hot Springs and Palm Beach I had heard some story of her too, a critical, unpleasant story, but what it was I had forgot- ten long ago ‘Good night,’ she said softly ‘Wake me at eight, won’t you.’ ‘If you’ll get up.’ ‘I will Good night, Mr Carraway See you anon.’ ‘Of course you will,’ confirmed Daisy ‘In fact I think I’ll arrange a marriage Come over often, Nick, and I’ll sort of—oh—fling you together You know—lock you up acci- dentally in linen closets and push you out to sea in a boat, and all that sort of thing——‘ ‘Good night,’ called Miss Baker from the stairs ‘I haven’t heard a word.’ ‘She’s a nice girl,’ said Tom after a moment ‘They oughtn’t to let her run around the country this way.’ ‘Who oughtn’t to?’ inquired Daisy coldly ‘Her family.’ ‘Her family is one aunt about a thousand years old Be- sides, Nick’s going to look after her, aren’t you, Nick? She’s going to spend lots of week-ends out here this summer I think the home influence will be very good for her.’ Daisy and Tom loo moment in si- lence ‘Is she from New York?’ I asked quickly ‘From Louisville Our white girlhood was passed togeth- er there Our beautiful white——‘ ‘Did you give Nick a little heart to heart talk on the ve- randa?’ demanded Tom suddenly Free eBooks at Planet eBook.com 23 ‘Did I?’ She looked at me ‘I can’t seem to remember, but I think we talked about the Nordic race Yes, I’m sure we did It sort of crept up on us and first thing you know——‘ ‘Don’t believe everything you hear, Nick,’ he advised me I said lightly that I had heard nothing at all, and a few minutes later I got up to go home They came to the door with me and stood side by side in a cheerful square of light As I started my motor Daisy peremptorily called ‘Wait! ‘I forgot to ask you something, and it’s important We heard you were engaged to a girl out West.’ ‘That’s right,’ corroborated Tom kindly ‘We heard that you were engaged.’ ‘It’s libel I’m too poor.’ ‘But we heard it,’ insisted Daisy, surprising me by open- ing up again in a flower-like way ‘We heard it from three people so it must be true.’ Of course I knew what they were referring to, but I wasn’t even vaguely engaged The fact that gossip had published the banns was one of the reasons I had come east You can’t stop going with an old friend on account of rumors and on the other hand I had no intention of being rumored into marriag touched me and made them less remotely rich—nevertheless, I was confused and a little dis- gusted as I drove away It seemed to me that the thing for Daisy to was to rush out of the house, child in arms—but apparently there were no such intentions in her head As for Tom, the fact that he ‘had some woman in New York’ was 24 The Great Gatsby really less surprising than that he had been depressed by a book Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart Already it was deep summer on roadhouse roofs and in front of wayside garages, where new red gas-pumps sat out in pools of light, and when I reached my estate at West Egg I ran the car under its shed and sat for a while on an abandoned grass roller in the yard The wind had blown off, leaving a loud bright night with wings beating in the trees and a persistent organ sound as the full bellows of the earth blew the frogs full of life The silhouette of a moving cat wa- vered across the moonlight and turning my head to watch it I saw that I was not alone—fifty feet away a figure had emerged from the shadow of my neighbor’s mansion and was standing with his hands in his pockets regarding the silver pepper of the stars Something in his leisurely move- ments and the secure position of his feet upon the lawn sug Gatsby himself, come out to deter- mine what share was his of our local heavens I decided to call to him Miss Baker had mentioned him at dinner, and that would for an introduction But I didn’t call to him for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock When I looked once more for Gatsby he had van- Free eBooks at Planet eBook.com 25 ished, and I was alone again in the unquiet darkness cally ‘It’s about the butler’s nose Do you want to hear about the butler’s nose?’ ‘That’s why I came over tonight.’ ‘Well, he wasn’t always a butler; he used to be the sil- ver polisher for some people in New York that had a silver service for two hundred people He had to polish it from morning till night until finally it began to affect his nose— —‘ ‘Things went from bad to worse,’ suggested Miss Baker ‘Yes Things went from bad to worse until finally he had to give up his position.’ For a moment the last sunshine fell with romantic affec- tion upon her glowing face; her voice compelled me forward breathlessly as I listened—then the glow faded, each light deserting her with lingering regret like children leaving a pleasant street at dusk The butler came back and murmured something close to Tom’s ear whereupon Tom frowned, pushed back his chair and without a word went inside As if his absence quickened something within her Daisy leaned forward again, her voice glowing and singing ‘I love to see you at my table, Nick You remind me of a— of a rose, an absolute rose Doesn’t he?’ She turned to Miss Baker for confirmation ‘An absolute rose?’ This was untrue I am not even faintly like a rose She was only extemporizing but a stirring warmth flowed from her as if her heart was trying to come out to you concealed in one of those breathless, thrilling word threw her napkin on the table and excused herself and 18 The Great Gatsby went into the house Miss Baker and I exchanged a short glance conscious- ly devoid of meaning I was about to speak when she sat up alertly and said ‘Sh!’ in a warning voice A subdued im- passioned murmur was audible in the room beyond and Miss Baker leaned forward, unashamed, trying to hear The murmur trembled on the verge of coherence, sank down, mounted excitedly, and then ceased altogether ‘This Mr Gatsby you spoke of is my neighbor——’ I said ‘Don’t talk I want to hear what happens.’ ‘Is something happening?’ I inquired innocently ‘You mean to say you don’t know?’ said Miss Baker, hon- estly surprised ‘I thought everybody knew.’ ‘I don’t.’ ‘Why——’ she said hesitantly, ‘Tom’s got some woman in New York.’ ‘Got some woman?’ I repeated blankly Miss Baker nodded ‘She might have the decency not to telephone him at din- ner-time Don’t you think?’ Almost before I had grasped her meaning there was the flutter of a dress and the crunch of leather boots and Tom and Daisy were back at the table ‘It couldn’t be helped!’ cried Daisy with tense gayety She sat down, glanced searchingly at Miss Baker and then at me and continued: ‘I looked outdoors for a minute and it’s very romantic outdoors There’s a bird on the lawn that I think must be a nightin Cunard Free eBooks at Planet eBook.com 19 or White Star Line He’s singing away——’ her voice sang ‘——It’s romantic, isn’t it, Tom?’ ‘Very romantic,’ he said, and then miserably to me: ‘If it’s light enough after dinner I want to take you down to the stables.’ The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one and yet to avoid all eyes I couldn’t guess what Daisy and Tom were thinking but I doubt if even Miss Baker who seemed to have mastered a certain hardy skepticism was able utterly to put this fifth guest’s shrill me- tallic urgency out of mind To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police The horses, needless to say, were not mentioned again Tom and Miss Baker, with several feet of twilight between them strolled back into the library, as if to a vigil beside a perfectly tangible body, while trying to look pleasantly in- terested and a little deaf I followed Daisy around a chain of connecting verandas to the porch in front In its deep gloom we sat down side by side on a wicker settee Daisy took her f Sarabjit Kumar, Lovely Professional University Unit 1: Introduction to E-Commerce and E-Business feeling its love- ly shape, and her eyes moved gradually out into the velvet dusk I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions about her little girl 20 The Great Gatsby ‘We don’t know each other very well, Nick,’ she said suddenly ‘Even if we are cousins You didn’t come to my wedding.’ ‘I wasn’t back from the war.’ ‘That’s true.’ She hesitated ‘Well, I’ve had a very bad time, Nick, and I’m pretty cynical about everything.’ Evidently she had reason to be I waited but she didn’t say any more, and after a moment I returned rather feebly to the subject of her daughter ‘I suppose she talks, and—eats, and everything.’ ‘Oh, yes.’ She looked at me absently ‘Listen, Nick; let me tell you what I said when she was born Would you like to hear?’ ‘Very much.’ ‘It’ll show you how I’ve gotten to feel about—things Well, she was less than an hour old and Tom was God knows where I woke up out of the ether with an utterly abandoned feeling and asked the nurse right away if it was a boy or a girl She told me it was a girl, and so I turned my head away and wept ‘All right,’ I said, ‘I’m glad it’s a girl And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.’ ‘You see I think everything’s terrible anyhow,’ she went on in a convinced way ‘Everybody thinks so—the most ad- vanced I’ve been everywhere and seen everything and done everything.’ Her eyes flashed around her in a defiant way, rather like Tom’s, and she laughed with thrilling scorn ‘Sophisticated—God, I’m sophisticated!’ The instant her voice broke off, ceasing to compel my Free eBooks at Planet eBook.com 21 attention, my belief, I felt the basic insincerity of what she had said It made me uneasy, as though the whole evening had been a trick of some sort to exact a contributory emo- tion from me I waited, and sure enough, in a moment she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society to which she and Tom belonged Inside, the crimson room bloomed with light Tom and Miss Baker sat at either end of the long couch and she read aloud to him from the ‘Saturday Evening Post’—the words, murmurous and uninflected, running together in a sooth- ing tune The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair, glinted along the paper as she turned a page with a flutter of slender muscles in her arms When we came in she held us silent for a moment with a lifted hand ‘To be continued,’ she said, tossing the magazine on the table, ‘in our very next issue.’ Her body asserted itself with a restless movement of her knee, and she stood up ‘Ten o’clock,’ she finding the time on the ceiling ‘Time for this good girl to go to bed.’ ‘Jordan’s going to play in the tournament tomorrow,’ ex- plained Daisy, ‘over at Westchester.’ ‘Oh,—you’re JORdan Baker.’ I knew now why her face was familiar—its pleasing con- temptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and 22 The Great Gatsby Hot Springs and Palm Beach I had heard some story of her too, a critical, unpleasant story, but what it was I had forgot- ten long ago ‘Good night,’ she said softly ‘Wake me at eight, won’t you.’ ‘If you’ll get up.’ ‘I will Good night, Mr Carraway See you anon.’ ‘Of course you will,’ confirmed Daisy ‘In fact I think I’ll arrange a marriage Come over often, Nick, and I’ll sort of—oh—fling you together You know—lock you up acci- dentally in linen closets and push you out to sea in a boat, and all that sort of thing——‘ ‘Good night,’ called Miss Baker from the stairs ‘I haven’t heard a word.’ ‘She’s a nice girl,’ said Tom after a moment ‘They oughtn’t to let her run around the country this way.’ ‘Who oughtn’t to?’ inquired Daisy coldly ‘Her family.’ ‘Her family is one aunt about a thousand years old Be- sides, Nick’s going to look after her, aren’t you, Nick? She’s going to spend lots of week-ends out here this summer I think the home influence will be very good for her.’ Daisy and Tom loo moment in si- lence ‘Is she from New York?’ I asked quickly ‘From Louisville Our white girlhood was passed togeth- er there Our beautiful white——‘ ‘Did you give Nick a little heart to heart talk on the ve- randa?’ demanded Tom suddenly Free eBooks at Planet eBook.com 23 ‘Did I?’ She looked at me ‘I can’t seem to remember, but I think we talked about the Nordic race Yes, I’m sure we did It sort of crept up on us and first thing you know——‘ ‘Don’t believe everything you hear, Nick,’ he advised me I said lightly that I had heard nothing at all, and a few minutes later I got up to go home They came to the door with me and stood side by side in a cheerful square of light As I started my motor Daisy peremptorily called ‘Wait! ‘I forgot to ask you something, and it’s important We heard you were engaged to a girl out West.’ ‘That’s right,’ corroborated Tom kindly ‘We heard that you were engaged.’ ‘It’s libel I’m too poor.’ ‘But we heard it,’ insisted Daisy, surprising me by open- ing up again in a flower-like way ‘We heard it from three people so it must be true.’ Of course I knew what they were referring to, but I wasn’t even vaguely engaged The fact that gossip had published the banns was one of the reasons I had come east You can’t stop going with an old friend on account of rumors and on the other hand I had no intention of being rumored into marriag Unit 1: Introduction to E-Commerce and E-Business touched me and made them less remotely rich—nevertheless, I was confused and a little dis- gusted as I drove away It seemed to me that the thing for Daisy to was to rush out of the house, child in arms—but apparently there were no such intentions in her head As for Tom, the fact that he ‘had some woman in New York’ was 24 The Great Gatsby really less surprising than that he had been depressed by a book Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart Already it was deep summer on roadhouse roofs and in front of wayside garages, where new red gas-pumps sat out in pools of light, and when I reached my estate at West Egg I ran the car under its shed and sat for a while on an abandoned grass roller in the yard The wind had blown off, leaving a loud bright night with wings beating in the trees and a persistent organ sound as the full bellows of the earth blew the frogs full of life The silhouette of a moving cat wa- vered across the moonlight and turning my head to watch it I saw that I was not alone—fifty feet away a figure had emerged from the shadow of my neighbor’s mansion and was standing with his hands in his pockets regarding the silver pepper of the stars Something in his leisurely move- ments and the secure position of his feet upon the lawn sug Gatsby himself, come out to deter- mine what share was his of our local heavens I decided to call to him Miss Baker had mentioned him at dinner, and that would for an introduction But I didn’t call to him for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock When I looked once more for Gatsby he had van- Free eBooks at Planet eBook.com 25 ished, and I was alone again in the unquiet darkness CONTENTS Objectives Introduction 1.1 E-Commerce and E-Business 1.1.1 Evolution of E-Commerce 1.1.2 Factors Fueling E-Commerce 1.2 Comparison of E-Commerce with Traditional Commerce 1.3 Media Convergence 1.4 Business Application of E-Commerce 1.4.1 Anatomy of E-Commerce Applications 1.4.2 E-Commerce Consumer Applications 1.4.3 E-Commerce Organization Applications 1.5 Need for E-Commerce and E-Business 1.6 Basics of E-Commerce: Network and Electronic Transactions Today 1.7 Summary 1.8 Keywords 1.9 Self Assessment 1.10 Review Questions 1.11 Further Readings Objectives After studying this unit, you will be able to: • Define e-commerce and e-Business • Compare e-commerce with traditional commerce • Understand media convergence • Explain the business applications of e-commerce • Discuss the need for e-commerce and e-Business • Describe the basics of e-commerce: network and electronic transaction today Introduction Commerce includes purchase, sale, and exchange of commodities Therefore, it can be defined as an exchange of commodities or all activities involved in transferring goods from producers to consumers Commerce has been a major part of human lives since the beginning of history The implementation of the Internet has created a paradigm shift in the way businesses are conducted today The past decade has witnessed the emergence of a new kind of commerce known as e-commerce According to the European Union’s Web site, e-commerce is a concept dealing with any form of business transaction or information exchange executed using Information and Communication Technology (ICT), between companies, companies and their customers, or companies and public administrations LOVELY PROFESSIONAL UNIVERSITY cally ‘It’s about the butler’s nose Do you want to hear about the butler’s nose?’ ‘That’s why I came over tonight.’ ‘Well, he wasn’t always a butler; he used to be the sil- ver polisher for some people in New York that had a silver service for two hundred people He had to polish it from morning till night until finally it began to affect his nose— —‘ ‘Things went from bad to worse,’ suggested Miss Baker ‘Yes Things went from bad to worse until finally he had to give up his position.’ For a moment the last sunshine fell with romantic affec- tion upon her glowing face; her voice compelled me forward breathlessly as I listened—then the glow faded, each light deserting her with lingering regret like children leaving a pleasant street at dusk The butler came back and murmured something close to Tom’s ear whereupon Tom frowned, pushed back his chair and without a word went inside As if his absence quickened something within her Daisy leaned forward again, her voice glowing and singing ‘I love to see you at my table, Nick You remind me of a— of a rose, an absolute rose Doesn’t he?’ She turned to Miss Baker for confirmation ‘An absolute rose?’ This was untrue I am not even faintly like a rose She was only extemporizing but a stirring warmth flowed from her as if her heart was trying to come out to you concealed in one of those breathless, thrilling word threw her napkin on the table and excused herself and 18 The Great Gatsby went into the house Miss Baker and I exchanged a short glance conscious- ly devoid of meaning I was about to speak when she sat up alertly and said ‘Sh!’ in a warning voice A subdued im- passioned murmur was audible in the room beyond and Miss Baker leaned forward, unashamed, trying to hear The murmur trembled on the verge of coherence, sank down, mounted excitedly, and then ceased altogether ‘This Mr Gatsby you spoke of is my neighbor——’ I said ‘Don’t talk I want to hear what happens.’ ‘Is something happening?’ I inquired innocently ‘You mean to say you don’t know?’ said Miss Baker, hon- estly surprised ‘I thought everybody knew.’ ‘I don’t.’ ‘Why——’ she said hesitantly, ‘Tom’s got some woman in New York.’ ‘Got some woman?’ I repeated blankly Miss Baker nodded ‘She might have the decency not to telephone him at din- ner-time Don’t you think?’ Almost before I had grasped her meaning there was the flutter of a dress and the crunch of leather boots and Tom and Daisy were back at the table ‘It couldn’t be helped!’ cried Daisy with tense gayety She sat down, glanced searchingly at Miss Baker and then at me and continued: ‘I looked outdoors for a minute and it’s very romantic outdoors There’s a bird on the lawn that I think must be a nightin Cunard Free eBooks at Planet eBook.com 19 or White Star Line He’s singing away——’ her voice sang ‘——It’s romantic, isn’t it, Tom?’ ‘Very romantic,’ he said, and then miserably to me: ‘If it’s light enough after dinner I want to take you down to the stables.’ The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one and yet to avoid all eyes I couldn’t guess what Daisy and Tom were thinking but I doubt if even Miss Baker who seemed to have mastered a certain hardy skepticism was able utterly to put this fifth guest’s shrill me- tallic urgency out of mind To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police The horses, needless to say, were not mentioned again Tom and Miss Baker, with several feet of twilight between them strolled back into the library, as if to a vigil beside a perfectly tangible body, while trying to look pleasantly in- terested and a little deaf I followed Daisy around a chain of connecting verandas to the porch in front In its deep gloom we sat down side by side on a wicker settee Daisy took her f E-Commerce and E-Business feeling its love- ly shape, and her eyes moved gradually out into the velvet dusk I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions about her little girl 20 The Great Gatsby ‘We don’t know each other very well, Nick,’ she said suddenly ‘Even if we are cousins You didn’t come to my wedding.’ ‘I wasn’t back from the war.’ ‘That’s true.’ She hesitated ‘Well, I’ve had a very bad time, Nick, and I’m pretty cynical about everything.’ Evidently she had reason to be I waited but she didn’t say any more, and after a moment I returned rather feebly to the subject of her daughter ‘I suppose she talks, and—eats, and everything.’ ‘Oh, yes.’ She looked at me absently ‘Listen, Nick; let me tell you what I said when she was born Would you like to hear?’ ‘Very much.’ ‘It’ll show you how I’ve gotten to feel about—things Well, she was less than an hour old and Tom was God knows where I woke up out of the ether with an utterly abandoned feeling and asked the nurse right away if it was a boy or a girl She told me it was a girl, and so I turned my head away and wept ‘All right,’ I said, ‘I’m glad it’s a girl And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.’ ‘You see I think everything’s terrible anyhow,’ she went on in a convinced way ‘Everybody thinks so—the most ad- vanced I’ve been everywhere and seen everything and done everything.’ Her eyes flashed around her in a defiant way, rather like Tom’s, and she laughed with thrilling scorn ‘Sophisticated—God, I’m sophisticated!’ The instant her voice broke off, ceasing to compel my Free eBooks at Planet eBook.com 21 attention, my belief, I felt the basic insincerity of what she had said It made me uneasy, as though the whole evening had been a trick of some sort to exact a contributory emo- tion from me I waited, and sure enough, in a moment she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society to which she and Tom belonged Inside, the crimson room bloomed with light Tom and Miss Baker sat at either end of the long couch and she read aloud to him from the ‘Saturday Evening Post’—the words, murmurous and uninflected, running together in a sooth- ing tune The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair, glinted along the paper as she turned a page with a flutter of slender muscles in her arms When we came in she held us silent for a moment with a lifted hand ‘To be continued,’ she said, tossing the magazine on the table, ‘in our very next issue.’ Her body asserted itself with a restless movement of her knee, and she stood up ‘Ten o’clock,’ she finding the time on the ceiling ‘Time for this good girl to go to bed.’ ‘Jordan’s going to play in the tournament tomorrow,’ ex- plained Daisy, ‘over at Westchester.’ ‘Oh,—you’re JORdan Baker.’ I knew now why her face was familiar—its pleasing con- temptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and 22 The Great Gatsby Hot Springs and Palm Beach I had heard some story of her too, a critical, unpleasant story, but what it was I had forgot- ten long ago ‘Good night,’ she said softly ‘Wake me at eight, won’t you.’ ‘If you’ll get up.’ ‘I will Good night, Mr Carraway See you anon.’ ‘Of course you will,’ confirmed Daisy ‘In fact I think I’ll arrange a marriage Come over often, Nick, and I’ll sort of—oh—fling you together You know—lock you up acci- dentally in linen closets and push you out to sea in a boat, and all that sort of thing——‘ ‘Good night,’ called Miss Baker from the stairs ‘I haven’t heard a word.’ ‘She’s a nice girl,’ said Tom after a moment ‘They oughtn’t to let her run around the country this way.’ ‘Who oughtn’t to?’ inquired Daisy coldly ‘Her family.’ ‘Her family is one aunt about a thousand years old Be- sides, Nick’s going to look after her, aren’t you, Nick? She’s going to spend lots of week-ends out here this summer I think the home influence will be very good for her.’ Daisy and Tom loo According to IBM’s Web site, e-Business is defined as the concept of transforming key business activities through the use of internet technologies moment in si- lence ‘Is she from New York?’ I asked quickly ‘From Louisville Our white girlhood was passed togeth- er there Our beautiful white——‘ ‘Did you give Nick a little heart to heart talk on the ve- randa?’ demanded Tom suddenly Free eBooks at Planet eBook.com 23 ‘Did I?’ She looked at me ‘I can’t seem to remember, but I think we talked about the Nordic race Yes, I’m sure we did It sort of crept up on us and first thing you know——‘ ‘Don’t believe everything you hear, Nick,’ he advised me I said lightly that I had heard nothing at all, and a few minutes later I got up to go home They came to the door with me and stood side by side in a cheerful square of light As I started my motor Daisy peremptorily called ‘Wait! ‘I forgot to ask you something, and it’s important We heard you were engaged to a girl out West.’ ‘That’s right,’ corroborated Tom kindly ‘We heard that you were engaged.’ ‘It’s libel I’m too poor.’ ‘But we heard it,’ insisted Daisy, surprising me by open- ing up again in a flower-like way ‘We heard it from three people so it must be true.’ Of course I knew what they were referring to, but I wasn’t even vaguely engaged The fact that gossip had published the banns was one of the reasons I had come east You can’t stop going with an old friend on account of rumors and on the other hand I had no intention of being rumored into marriag touched me and made them less remotely rich—nevertheless, I was confused and a little dis- gusted as I drove away It seemed to me that the thing for Daisy to was to rush out of the house, child in arms—but apparently there were no such intentions in her head As for Tom, the fact that he ‘had some woman in New York’ was 24 The Great Gatsby really less surprising than that he had been depressed by a book Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart Already it was deep summer on roadhouse roofs and in front of wayside garages, where new red gas-pumps sat out in pools of light, and when I reached my estate at West Egg I ran the car under its shed and sat for a while on an abandoned grass roller in the yard The wind had blown off, leaving a loud bright night with wings beating in the trees and a persistent organ sound as the full bellows of the earth blew the frogs full of life The silhouette of a moving cat wa- vered across the moonlight and turning my head to watch it I saw that I was not alone—fifty feet away a figure had emerged from the shadow of my neighbor’s mansion and was standing with his hands in his pockets regarding the silver pepper of the stars Something in his leisurely move- ments and the secure position of his feet upon the lawn sug 1.1 E-Commerce and E-Business Gatsby himself, come out to deter- mine what share was his of our local heavens I decided to call to him Miss Baker had mentioned him at dinner, and that would for an introduction But I didn’t call to him for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock When I looked once more for Gatsby he had van- Free eBooks at Planet eBook.com 25 ished, and I was alone again in the unquiet darkness Let us first understand the terms e-commerce and e-Business Electronic commerce, also termed as ecommerce, is a process of buying and selling of goods or services using electronic systems These electronic systems can either be the Internet or other computer networks The World Wide Web plays a major role in the implementation of e-commerce in most of the organizations Did you know? J.P Morgan annual forecast report estimates the value of global e-commerce in 2010 at $680 billion worldwide and up to 18.9% in the form of revenue E-Commerce in the U.S is expected to increase to $187 billion at 13.2% J.P Morgan predicts that global ecommerce revenue will increase to $963 billion by 2013 Some use the terms e-commerce and e-Business in an interchangeable manner, but these terms refer to different concepts The concept where ICT is used in buying and selling of goods or services between organizations and in Business-to-Consumer (B2C) transactions is known as e-commerce On the other hand, the concept where ICT is used to enhance the key business processes through the facilities available on the Internet is known as e-Business It comprises of any process by which an organization conducts business over a computer network The three main processes enhanced in e-Business are: Production processes, which include: (a) Procurement (b) Ordering and replenishment of stocks (c) Processing of payments (d) Electronic links with suppliers (e) Production control processes Customer-focused processes, which include: (a) Promotional and marketing efforts (b) Selling over the Internet (c) Processing of customers’ purchase orders and payments (d) Customer support Internal management processes, which include: (a) Employee services (b) Employee training (c) Internal information-sharing (d) Video conferencing (e) Recruiting E-Commerce generally meets the needs of an organization, retailers and consumers to reduce the costs It also considers the quality of service and delivery of goods 1.1.1 Evolution of E-Commerce A combination of technological innovation and regulatory reform has helped in the evolution of ecommerce In the early 1970s, e-commerce applications were first developed with innovations like Electronic Funds Transfer (EFT) to electronically transfer funds from one organization to another However, these applications were used in only a few corporations, financial institutions and other LOVELY PROFESSIONAL UNIVERSITY cally ‘It’s about the butler’s nose Do you want to hear about the butler’s nose?’ ‘That’s why I came over tonight.’ ‘Well, he wasn’t always a butler; he used to be the sil- ver polisher for some people in New York that had a silver service for two hundred people He had to polish it from morning till night until finally it began to affect his nose— —‘ ‘Things went from bad to worse,’ suggested Miss Baker ‘Yes Things went from bad to worse until finally he had to give up his position.’ For a moment the last sunshine fell with romantic affec- tion upon her glowing face; her voice compelled me forward breathlessly as I listened—then the glow faded, each light deserting her with lingering regret like children leaving a pleasant street at dusk The butler came back and murmured something close to Tom’s ear whereupon Tom frowned, pushed back his chair and without a word went inside As if his absence quickened something within her Daisy leaned forward again, her voice glowing and singing ‘I love to see you at my table, Nick You remind me of a— of a rose, an absolute rose Doesn’t he?’ She turned to Miss Baker for confirmation ‘An absolute rose?’ This was untrue I am not even faintly like a rose She was only extemporizing but a stirring warmth flowed from her as if her heart was trying to come out to you concealed in one of those breathless, thrilling word threw her napkin on the table and excused herself and 18 The Great Gatsby went into the house Miss Baker and I exchanged a short glance conscious- ly devoid of meaning I was about to speak when she sat up alertly and said ‘Sh!’ in a warning voice A subdued im- passioned murmur was audible in the room beyond and Miss Baker leaned forward, unashamed, trying to hear The murmur trembled on the verge of coherence, sank down, mounted excitedly, and then ceased altogether ‘This Mr Gatsby you spoke of is my neighbor——’ I said ‘Don’t talk I want to hear what happens.’ ‘Is something happening?’ I inquired innocently ‘You mean to say you don’t know?’ said Miss Baker, hon- estly surprised ‘I thought everybody knew.’ ‘I don’t.’ ‘Why——’ she said hesitantly, ‘Tom’s got some woman in New York.’ ‘Got some woman?’ I repeated blankly Miss Baker nodded ‘She might have the decency not to telephone him at din- ner-time Don’t you think?’ Almost before I had grasped her meaning there was the flutter of a dress and the crunch of leather boots and Tom and Daisy were back at the table ‘It couldn’t be helped!’ cried Daisy with tense gayety She sat down, glanced searchingly at Miss Baker and then at me and continued: ‘I looked outdoors for a minute and it’s very romantic outdoors There’s a bird on the lawn that I think must be a nightin Cunard Free eBooks at Planet eBook.com 19 or White Star Line He’s singing away——’ her voice sang ‘——It’s romantic, isn’t it, Tom?’ ‘Very romantic,’ he said, and then miserably to me: ‘If it’s light enough after dinner I want to take you down to the stables.’ The telephone rang inside, startlingly, and as Daisy shook her head decisively at Tom the subject of the stables, in fact all subjects, vanished into air Among the broken fragments of the last five minutes at table I remember the candles being lit again, pointlessly, and I was conscious of wanting to look squarely at every one and yet to avoid all eyes I couldn’t guess what Daisy and Tom were thinking but I doubt if even Miss Baker who seemed to have mastered a certain hardy skepticism was able utterly to put this fifth guest’s shrill me- tallic urgency out of mind To a certain temperament the situation might have seemed intriguing—my own instinct was to telephone immediately for the police The horses, needless to say, were not mentioned again Tom and Miss Baker, with several feet of twilight between them strolled back into the library, as if to a vigil beside a perfectly tangible body, while trying to look pleasantly in- terested and a little deaf I followed Daisy around a chain of connecting verandas to the porch in front In its deep gloom we sat down side by side on a wicker settee Daisy took her f Unit 1: Introduction to E-Commerce and E-Business feeling its love- ly shape, and her eyes moved gradually out into the velvet dusk I saw that turbulent emotions possessed her, so I asked what I thought would be some sedative questions about her little girl 20 The Great Gatsby ‘We don’t know each other very well, Nick,’ she said suddenly ‘Even if we are cousins You didn’t come to my wedding.’ ‘I wasn’t back from the war.’ ‘That’s true.’ She hesitated ‘Well, I’ve had a very bad time, Nick, and I’m pretty cynical about everything.’ Evidently she had reason to be I waited but she didn’t say any more, and after a moment I returned rather feebly to the subject of her daughter ‘I suppose she talks, and—eats, and everything.’ ‘Oh, yes.’ She looked at me absently ‘Listen, Nick; let me tell you what I said when she was born Would you like to hear?’ ‘Very much.’ ‘It’ll show you how I’ve gotten to feel about—things Well, she was less than an hour old and Tom was God knows where I woke up out of the ether with an utterly abandoned feeling and asked the nurse right away if it was a boy or a girl She told me it was a girl, and so I turned my head away and wept ‘All right,’ I said, ‘I’m glad it’s a girl And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.’ ‘You see I think everything’s terrible anyhow,’ she went on in a convinced way ‘Everybody thinks so—the most ad- vanced I’ve been everywhere and seen everything and done everything.’ Her eyes flashed around her in a defiant way, rather like Tom’s, and she laughed with thrilling scorn ‘Sophisticated—God, I’m sophisticated!’ The instant her voice broke off, ceasing to compel my Free eBooks at Planet eBook.com 21 attention, my belief, I felt the basic insincerity of what she had said It made me uneasy, as though the whole evening had been a trick of some sort to exact a contributory emo- tion from me I waited, and sure enough, in a moment she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society to which she and Tom belonged Inside, the crimson room bloomed with light Tom and Miss Baker sat at either end of the long couch and she read aloud to him from the ‘Saturday Evening Post’—the words, murmurous and uninflected, running together in a sooth- ing tune The lamp-light, bright on his boots and dull on the autumn-leaf yellow of her hair, glinted along the paper as she turned a page with a flutter of slender muscles in her arms When we came in she held us silent for a moment with a lifted hand ‘To be continued,’ she said, tossing the magazine on the table, ‘in our very next issue.’ Her body asserted itself with a restless movement of her knee, and she stood up ‘Ten o’clock,’ she finding the time on the ceiling ‘Time for this good girl to go to bed.’ ‘Jordan’s going to play in the tournament tomorrow,’ ex- plained Daisy, ‘over at Westchester.’ ‘Oh,—you’re JORdan Baker.’ I knew now why her face was familiar—its pleasing con- temptuous expression had looked out at me from many rotogravure pictures of the sporting life at Asheville and 22 The Great Gatsby Hot Springs and Palm Beach I had heard some story of her too, a critical, unpleasant story, but what it was I had forgot- ten long ago ‘Good night,’ she said softly ‘Wake me at eight, won’t you.’ ‘If you’ll get up.’ ‘I will Good night, Mr Carraway See you anon.’ ‘Of course you will,’ confirmed Daisy ‘In fact I think I’ll arrange a marriage Come over often, Nick, and I’ll sort of—oh—fling you together You know—lock you up acci- dentally in linen closets and push you out to sea in a boat, and all that sort of thing——‘ ‘Good night,’ called Miss Baker from the stairs ‘I haven’t heard a word.’ ‘She’s a nice girl,’ said Tom after a moment ‘They oughtn’t to let her run around the country this way.’ ‘Who oughtn’t to?’ inquired Daisy coldly ‘Her family.’ ‘Her family is one aunt about a thousand years old Be- sides, Nick’s going to look after her, aren’t you, Nick? She’s going to spend lots of week-ends out here this summer I think the home influence will be very good for her.’ Daisy and Tom loo businesses Later, Electronic Data Interchange (EDI) was introduced to electronically transfer documents which extended electronic transfers from financial transactions to other types of transaction processing moment in si- lence ‘Is she from New York?’ I asked quickly ‘From Louisville Our white girlhood was passed togeth- er there Our beautiful white——‘ ‘Did you give Nick a little heart to heart talk on the ve- randa?’ demanded Tom suddenly Free eBooks at Planet eBook.com 23 ‘Did I?’ She looked at me ‘I can’t seem to remember, but I think we talked about the Nordic race Yes, I’m sure we did It sort of crept up on us and first thing you know——‘ ‘Don’t believe everything you hear, Nick,’ he advised me I said lightly that I had heard nothing at all, and a few minutes later I got up to go home They came to the door with me and stood side by side in a cheerful square of light As I started my motor Daisy peremptorily called ‘Wait! ‘I forgot to ask you something, and it’s important We heard you were engaged to a girl out West.’ ‘That’s right,’ corroborated Tom kindly ‘We heard that you were engaged.’ ‘It’s libel I’m too poor.’ ‘But we heard it,’ insisted Daisy, surprising me by open- ing up again in a flower-like way ‘We heard it from three people so it must be true.’ Of course I knew what they were referring to, but I wasn’t even vaguely engaged The fact that gossip had published the banns was one of the reasons I had come east You can’t stop going with an old friend on account of rumors and on the other hand I had no intention of being rumored into marriag touched me and made them less remotely rich—nevertheless, I was confused and a little dis- gusted as I drove away It seemed to me that the thing for Daisy to was to rush out of the house, child in arms—but apparently there were no such intentions in her head As for Tom, the fact that he ‘had some woman in New York’ was 24 The Great Gatsby really less surprising than that he had been depressed by a book Something was making him nibble at the edge of stale ideas as if his sturdy physical egotism no longer nourished his peremptory heart Already it was deep summer on roadhouse roofs and in front of wayside garages, where new red gas-pumps sat out in pools of light, and when I reached my estate at West Egg I ran the car under its shed and sat for a while on an abandoned grass roller in the yard The wind had blown off, leaving a loud bright night with wings beating in the trees and a persistent organ sound as the full bellows of the earth blew the frogs full of life The silhouette of a moving cat wa- vered across the moonlight and turning my head to watch it I saw that I was not alone—fifty feet away a figure had emerged from the shadow of my neighbor’s mansion and was standing with his hands in his pockets regarding the silver pepper of the stars Something in his leisurely move- ments and the secure position of his feet upon the lawn sug Gatsby himself, come out to deter- mine what share was his of our local heavens I decided to call to him Miss Baker had mentioned him at dinner, and that would for an introduction But I didn’t call to him for he gave a sudden intimation that he was content to be alone—he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling Involuntarily I glanced seaward—and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock When I looked once more for Gatsby he had van- Free eBooks at Planet eBook.com 25 ished, and I was alone again in the unquiet darkness E-Commerce of today started with the launch of the World Wide Web (WWW) and browsers in the early 1990s The relaxation of government restrictions in the telecommunications sector and innovations have helped in the rapid growth of e-commerce As a result, the barriers to enter and engage in ecommerce have fallen rapidly The important milestones in the evolution of e-commerce are: Internet/APRAnet emerged in 1969 WWW and HTML were invented at CERN in 1989 NSF increased the restrictions on commercial use of the Internet in 1991 Mosaic browser was invented at the University of Illinois and released to the public in 1993 Netscape released the Navigator browser in 1994 Dell, Cisco, Amazon.com and others began to use the Internet aggressively for commercial transactions in 1995 Search on Web and prepare a report on the latest developments in e-commerce and eBusiness which occurred after the year 2000 1.1.2 Factors Fueling E-Commerce The three major factors fueling e-commerce are economic factors, marketing and customer interaction factors, and technology factors particularly multimedia convergence Economic Factors: Economic efficiency is one of the most apparent benefits of e-commerce It can be achieved by decreasing communications costs, faster and more economic electronic transactions with suppliers, lower global information sharing and advertising costs, and cheaper customer service alternatives Economic integration can be either internal or external: (a) Internal integration pertains to the electronic communication between various departments, and the networking of business operations and processes within an organization It helps to store critical business information in digital form that can be recovered immediately and transmitted electronically A corporate intranet is the best example of internal integration (b) External integration is the electronic communication between corporations, suppliers, customers or clients, and contractors in a virtual networking environment with the Internet as medium Did you know? Procter and Gamble, IBM, Nestlé, and Intel are some of the companies with corporate intranets Market and Customer Interaction Factors: Organizations are encouraged to use e-commerce in product promotion and marketing to capture international markets Similarly, the Internet is used as a medium for improving customer service and support The Internet also helps companies to provide their target consumers with more detailed product and service information LOVELY PROFESSIONAL UNIVERSITY