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Ebook ECommerce and ebusiness: Part 1 presents the following content: Introduction to ECommerce and EBusiness; Business Models of ECommerce; Internet Environment for ECommerce; Electronic Data Interchange to ECommerce; Intranet and Extranet for ECommerce;...Please refer to the documentation for more details. 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a big sensation.’ He smiled with jovial condescension and added ‘Some sensation!’ whereupon everybody laughed ‘The piece is known,’ he concluded lustily, ‘as ‘Vladimir Tostoff’s Jazz History of the World.’ ‘ The nature of Mr Tostoff’s composition eluded me, be- cause just as it began my eyes fell on Gatsby, standing alone on the marble steps and looking from one group to another with approving eyes His tanned skin was drawn attractive- ly tight on his face and his short hair looked as though it were trimmed every day I could see nothing sinister about him I wondered if the fact that he was not drinking helped to set him off from his guests, for it seemed to me that he grew more correct as the fraternal hilarity increased When the ‘Jazz History of the World’ was over girls were putting their heads on men’s shoulders in a puppyish, convivial way, girls were swooning backward playfully into men’s arms, even into groups knowing that some one would ar- rest their falls—but no one swooned backward on Gatsby and no French bob touched Gatsby’s shoulder and no sing- ing quartets were formed with Gatsby’s head for one link ‘I beg your pardon.’ Gatsby’s butler was suddenly standing beside us ‘Miss Baker?’ he inquired ‘I beg your pardon but Mr Gatsby would like to speak to you alone.’ ‘With me?’ she exclaimed in surprise ‘Yes, madame.’ She g eyebrows at me in aston- ishment, and followed the butler toward the house I noticed that she wore her evening dress, all her dresses, like sports 56 The Great Gatsby clothes—there was a jauntiness about her movements as if she had first learned to walk upon golf courses on clean, crisp mornings I was alone and it was almost two For some time confused and intriguing sounds had issued from a long many-win- dowed room which overhung the terrace Eluding Jordan’s undergraduate who was now engaged in an obstetrical con- versation with two chorus girls, and who implored me to join him, I went inside The large room was full of people One of the girls in yellow was playing the piano and beside her stood a tall, red haired young lady from a famous chorus, engaged in song She had drunk a quantity of champagne and during the course of her song she had decided ineptly that every- thing was very very sad—she was not only singing, she was weeping too Whenever there was a pause in the song she filled it with gasping broken sobs and then took up the lyr- ic again in a quavering soprano The tears coursed down her cheeks—not freely, however, for when they came into contact with her heavily beaded eyelashes they assumed an inky color, and pursued the rest of their way in slow black rivulets A humorous suggestion was made that s face whereupon she threw up her hands, sank into a chair and went off into a deep vinous sleep ‘She had a fight with a man who says he’s her husband,’ explained a girl at my elbow I looked around Most of the remaining women were now having fights with men said to be their husbands Even Jordan’s party, the quartet from East Egg, were rent asun- Free eBooks at Planet eBook.com 57 der by dissension One of the men was talking with curious intensity to a young actress, and his wife after attempt- ing to laugh at the situation in a dignified and indifferent way broke down entirely and resorted to flank attacks—at intervals she appeared suddenly at his side like an angry diamond, and hissed ‘You promised!’ into his ear The reluctance to go home was not confined to wayward men The hall was at present occupied by two deplorably so- ber men and their highly indignant wives The wives were sympathizing with each other in slightly raised voices ‘Whenever he sees I’m having a good time he wants to go home.’ ‘Never heard anything so selfish in my life.’ ‘We’re always the first ones to leave.’ ‘So are we.’ ‘Well, we’re almost the last tonight,’ said one of the men sheepishly ‘The orchestra left half an hour ago.’ In spite of the wives’ agreement that such malevolence was beyond credibility, the dispute ended in a short strug- gle, and both wives were lift As I waited for my hat in the hall the door of the library opened and Jordan Baker and Gatsby came out together He was saying some last word to her but the eagerness in his manner tightened abruptly into formality as several people approached him to say goodbye Jordan’s party were calling impatiently to her from the porch but she lingered for a moment to shake hands ‘I’ve just heard the most amazing thing,’ she whispered ‘How long were we in there?’ 58 The Great Gatsby ‘Why,—about an hour.’ ‘It was—simply amazing,’ she repeated abstractedly ‘But I swore I wouldn’t tell it and here I am tantalizing you.’ She yawned gracefully in my face ‘Please come and see me Phone book Under the name of Mrs Sigourney How- ard My aunt ’ She was hurrying off as she talked—her brown hand waved a jaunty salute as she melted into her party at the door Rather ashamed that on my first appearance I had stayed so late, I joined the last of Gatsby’s guests who were clus- tered around him I wanted to explain that I’d hunted for him early in the evening and to apologize for not having known him in the garden ‘Don’t mention it,’ he enjoined me eagerly ‘Don’t give it another thought, old sport.’ The familiar expression held no more familiarity than the hand which reassuringly brushed my shoulder ‘And don’t forget we’re going up in the hydro- pla nine o’clock.’ Then the butler, behind his shoulder: ‘Philadelphia wants you on the phone, sir.’ ‘All right, in a minute Tell them I’ll be right there good night.’ ‘Good night.’ ‘Good night.’ He smiled—and suddenly there seemed to be a pleasant significance in having been among the last to go, as if he had desired it all the time ‘Good night, old sport Good night.’ But as I walked down the steps I saw that the evening was not quite over Fifty feet from the door a dozen headlights Free eBooks at Planet eBook.com 59 illuminated a bizarre and tumultuous scene In the ditch be- side the road, right side up but violently shorn of one wheel, rested a new coupé which had left Gatsby’s drive not two minutes before The sharp jut of a wall accounted for the de- tachment of the wheel which was now getting considerable attention from half a dozen curious chauffeurs However, as they had left their cars blocking the road a harsh discordant din from those in the rear had been audible for some time and added to the already violent confusion of the scene A man in a long duster had dismounted from the wreck and now stood in the middle of the road, looking from the car to the tire and from the tire to the observers in a pleas- ant, puzzled way ‘See!’ he explained ‘It went in the ditch.’ The fact was infinitely astonishing to him—and I rec- ognized first the unusual quality man—it was the late patron of Gatsby’s library ‘How’d it happen?’ He shrugged his shoulders ‘I know nothing whatever about mechanics,’ he said de- cisively ‘But how did it happen? Did you run into the wall?’ ‘Don’t ask me,’ said Owl Eyes, washing his hands of the whole matter ‘I know very little about driving—next to nothing It happened, and that’s all I know.’ ‘Well, if you’re a poor driver you oughtn’t to try driving at night.’ ‘But I wasn’t even trying,’ he explained indignantly, ‘I wasn’t even trying.’ 60 The Great Gatsby An awed hush fell upon the bystanders ‘Do you want to commit suicide?’ ‘You’re lucky it was just a wheel! A bad driver and not even TRYing!’ ‘You don’t understand,’ explained the criminal ‘I wasn’t driving There’s another man in the car.’ The shock that followed this declaration found voice in a sustained ‘Ah-h-h!’ as the door of the coupé swung slowly open The crowd—it was now a crowd—stepped back in- voluntarily and when the door had opened wide there was a ghostly pause Then, very gradually, part by part, a pale dangling individual stepped out of the wreck, pawing tenta- tively at the ground with a large uncertain dancing shoe Blinded by the glare of the headlights and confused by the incessant groaning of the horns the apparition stood swaying for a moment before he perceived the man in the duster ‘Wha’s matter?’ he inq outa gas?’ ‘Look!’ Half a dozen fingers pointed at the amputated wheel—he stared at it for a moment and then looked upward as though he suspected that it had dropped from the sky ‘It came off,’ some one explained He nodded ‘At first I din’ notice we’d stopped.’ A pause Then, taking a long breath and straightening his shoulders he remarked in a determined voice: ‘Wonder’ff tell me where there’s a gas’line station?’ Free eBooks at Planet eBook.com 61 At least a dozen men, some of them little better off than he was, explained to him that wheel and car were no longer joined by any physical bond ‘Back out,’ he suggested after a moment ‘Put her in re- verse.’ ‘But the WHEEL’S off!’ He hesitated ‘No harm in trying,’ he said The caterwauling horns had reached a crescendo and I turned away and cut across the lawn toward home I glanced back once A wafer of a moon was shining over Gatsby’s house, making the night fine as before and surviving the laughter and the sound of his still glowing garden A sud- den emptiness seemed to flow now from the windows and the great doors, endowing with complete isolation the fig- ure of the host who stood on the porch, his hand up in a formal gesture of farewell Reading over what I have written so far I see I have given the impression that the events of three nights several weeks apart were all that absor they were merely casual events in a crowded summer and, until much later, they absorbed me infinitely less than my personal af- fairs Most of the time I worked In the early morning the sun threw my shadow westward as I hurried down the white chasms of lower New York to the Probity Trust I knew the other clerks and young bond-salesmen by their first names and lunched with them in dark crowded restaurants on little pig sausages and mashed potatoes and coffee I even 62 The Great Gatsby had a short affair with a girl who lived in Jersey City and worked in the accounting department, but her brother be- gan throwing mean looks in my direction so when she went on her vacation in July I let it blow quietly away I took dinner usually at the Yale Club—for some reason it was the gloomiest event of my day—and then I went up- stairs to the library and studied investments and securities for a conscientious hour There were generally a few rioters around but they never came into the library so it was a good place to work After that, if the night was mellow I strolled down Madison Avenue past the old Murray Hill Hotel and over Thirty-third Street to the Pennsylvania Station I began to like New York, the racy, adventurous feel of it at night and the satisfaction that the constant flicker of men and women and machines gives to the restless eye I liked to walk u out romantic wom- en from the crowd and imagine that in a few minutes I was going to enter into their lives, and no one would ever know or disapprove Sometimes, in my mind, I followed them to their apartments on the corners of hidden streets, and they turned and smiled back at me before they faded through a door into warm darkness At the enchanted metropoli- tan twilight I felt a haunting loneliness sometimes, and felt it in others—poor young clerks who loitered in front of windows waiting until it was time for a solitary restaurant dinner—young clerks in the dusk, wasting the most poi- gnant moments of night and life Again at eight o’clock, when the dark lanes of the For- ties were five deep with throbbing taxi cabs, bound for the E-Commerce and E-Business DCAP511/DCAP306 Editor Dr Manmohan Sharma a big sensation.’ He smiled with jovial condescension and added ‘Some sensation!’ whereupon everybody laughed ‘The piece is known,’ he concluded lustily, ‘as ‘Vladimir Tostoff’s Jazz History of the World.’ ‘ The nature of Mr Tostoff’s composition eluded me, be- cause just as it began my eyes fell on Gatsby, standing alone on the marble steps and looking from one group to another with approving eyes His tanned skin was drawn attractive- ly tight on his face and his short hair looked as though it were trimmed every day I could see nothing sinister about him I wondered if the fact that he was not drinking helped to set him off from his guests, for it seemed to me that he grew more correct as the fraternal hilarity increased When the ‘Jazz History of the World’ was over girls were putting their heads on men’s shoulders in a puppyish, convivial way, girls were swooning backward playfully into men’s arms, even into groups knowing that some one would ar- rest their falls—but no one swooned backward on Gatsby and no French bob touched Gatsby’s shoulder and no sing- ing quartets were formed with Gatsby’s head for one link ‘I beg your pardon.’ Gatsby’s butler was suddenly standing beside us ‘Miss Baker?’ he inquired ‘I beg your pardon but Mr Gatsby would like to speak to you alone.’ ‘With me?’ she exclaimed in surprise ‘Yes eyebrows at me in aston- ishment, and followed the butler toward the house I noticed that she wore her evening dress, all her dresses, like sports 56 The Great Gatsby clothes—there was a jauntiness about her movements as if she had first learned to walk upon golf courses on clean, crisp mornings I was alone and it was almost two For some time confused and intriguing sounds had issued from a long many-win- dowed room which overhung the terrace Eluding Jordan’s undergraduate who was now engaged in an obstetrical con- versation with two chorus girls, and who implored me to join him, I went inside The large room was full of people One of the girls in yellow was playing the piano and beside her stood a tall, red haired young lady from a famous chorus, engaged in song She had drunk a quantity of champagne and during the course of her song she had decided ineptly that every- thing was very very sad—she was not only singing, she was weeping too Whenever there was a pause in the song she filled it with gasping broken sobs and then took up the lyr- ic again in a quavering soprano The tears coursed down her cheeks—not freely, however, for when they came into contact with her heavily beaded eyelashes they assumed an inky color, and pursued the rest of their way in slow black rivulets A humorous suggestion face whereupon she threw up her hands, sank into a chair and went off into a deep vinous sleep ‘She had a fight with a man who says he’s her husband,’ explained a girl at my elbow I looked around Most of the remaining women were now having fights with men said to be their husbands Even Jordan’s party, the quartet from East Egg, were rent asun- Free eBooks at Planet eBook.com 57 der by dissension One of the men was talking with curious intensity to a young actress, and his wife after attempt- ing to laugh at the situation in a dignified and indifferent way broke down entirely and resorted to flank attacks—at intervals she appeared suddenly at his side like an angry diamond, and hissed ‘You promised!’ into his ear The reluctance to go home was not confined to wayward men The hall was at present occupied by two deplorably so- ber men and their highly indignant wives The wives were sympathizing with each other in slightly raised voices ‘Whenever he sees I’m having a good time he wants to go home.’ ‘Never heard anything so selfish in my life.’ ‘We’re always the first ones to leave.’ ‘So are we.’ ‘Well, we’re almost the last tonight,’ said one of the men sheepishly ‘The orchestra left half an hour ago.’ In spite of the wives’ agreement that such malevolence was beyond credibility, the dispute ended in a short strug- gle, and bo As I waited for my hat in the hall the door of the library opened and Jordan Baker and Gatsby came out together He was saying some last word to her but the eagerness in his manner tightened abruptly into formality as several people approached him to say goodbye Jordan’s party were calling impatiently to her from the porch but she lingered for a moment to shake hands ‘I’ve just heard the most amazing thing,’ she whispered ‘How long were we in there?’ 58 The Great Gatsby ‘Why,—about an hour.’ ‘It was—simply amazing,’ she repeated abstractedly ‘But I swore I wouldn’t tell it and here I am tantalizing you.’ She yawned gracefully in my face ‘Please come and see me Phone book Under the name of Mrs Sigourney How- ard My aunt ’ She was hurrying off as she talked—her brown hand waved a jaunty salute as she melted into her party at the door Rather ashamed that on my first appearance I had stayed so late, I joined the last of Gatsby’s guests who were clus- tered around him I wanted to explain that I’d hunted for him early in the evening and to apologize for not having known him in the garden ‘Don’t mention it,’ he enjoined me eagerly ‘Don’t give it another thought, old sport.’ The familiar expression held no more familiarity than the hand which reassuringly brushed my shoulder ‘And don’t forget we’re going up nine o’clock.’ Then the butler, behind his shoulder: ‘Philadelphia wants you on the phone, sir.’ ‘All right, in a minute Tell them I’ll be right there good night.’ ‘Good night.’ ‘Good night.’ He smiled—and suddenly there seemed to be a pleasant significance in having been among the last to go, as if he had desired it all the time ‘Good night, old sport Good night.’ But as I walked down the steps I saw that the evening was not quite over Fifty feet from the door a dozen headlights Free eBooks at Planet eBook.com 59 illuminated a bizarre and tumultuous scene In the ditch be- side the road, right side up but violently shorn of one wheel, rested a new coupé which had left Gatsby’s drive not two minutes before The sharp jut of a wall accounted for the de- tachment of the wheel which was now getting considerable attention from half a dozen curious chauffeurs However, as they had left their cars blocking the road a harsh discordant din from those in the rear had been audible for some time and added to the already violent confusion of the scene A man in a long duster had dismounted from the wreck and now stood in the middle of the road, looking from the car to the tire and from the tire to the observers in a pleas- ant, puzzled way ‘See!’ he explained ‘It went in the ditch.’ The fact was infinitely astonishing to him—and I rec- ognized first th man—it was the late patron of Gatsby’s library ‘How’d it happen?’ He shrugged his shoulders ‘I know nothing whatever about mechanics,’ he said de- cisively ‘But how did it happen? Did you run into the wall?’ ‘Don’t ask me,’ said Owl Eyes, washing his hands of the whole matter ‘I know very little about driving—next to nothing It happened, and that’s all I know.’ ‘Well, if you’re a poor driver you oughtn’t to try driving at night.’ ‘But I wasn’t even trying,’ he explained indignantly, ‘I wasn’t even trying.’ 60 The Great Gatsby An awed hush fell upon the bystanders ‘Do you want to commit suicide?’ ‘You’re lucky it was just a wheel! A bad driver and not even TRYing!’ ‘You don’t understand,’ explained the criminal ‘I wasn’t driving There’s another man in the car.’ The shock that followed this declaration found voice in a sustained ‘Ah-h-h!’ as the door of the coupé swung slowly open The crowd—it was now a crowd—stepped back in- voluntarily and when the door had opened wide there was a ghostly pause Then, very gradually, part by part, a pale dangling individual stepped out of the wreck, pawing tenta- tively at the ground with a large uncertain dancing shoe Blinded by the glare of the headlights and confused by the incessant groaning of the horns the apparition stood swaying for a moment before he perceived the man in the duster ‘Wha’ outa gas?’ ‘Look!’ Half a dozen fingers pointed at the amputated wheel—he stared at it for a moment and then looked upward as though he suspected that it had dropped from the sky ‘It came off,’ some one explained He nodded ‘At first I din’ notice we’d stopped.’ A pause Then, taking a long breath and straightening his shoulders he remarked in a determined voice: ‘Wonder’ff tell me where there’s a gas’line station?’ Free eBooks at Planet eBook.com 61 At least a dozen men, some of them little better off than he was, explained to him that wheel and car were no longer joined by any physical bond ‘Back out,’ he suggested after a moment ‘Put her in re- verse.’ ‘But the WHEEL’S off!’ He hesitated ‘No harm in trying,’ he said The caterwauling horns had reached a crescendo and I turned away and cut across the lawn toward home I glanced back once A wafer of a moon was shining over Gatsby’s house, making the night fine as before and surviving the laughter and the sound of his still glowing garden A sud- den emptiness seemed to flow now from the windows and the great doors, endowing with complete isolation the fig- ure of the host who stood on the porch, his hand up in a formal gesture of farewell Reading over what I have written so far I see I have given the impression that the events of three nights several weeks apart w they were merely casual events in a crowded summer and, until much later, they absorbed me infinitely less than my personal af- fairs Most of the time I worked In the early morning the sun threw my shadow westward as I hurried down the white chasms of lower New York to the Probity Trust I knew the other clerks and young bond-salesmen by their first names and lunched with them in dark crowded restaurants on little pig sausages and mashed potatoes and coffee I even 62 The Great Gatsby had a short affair with a girl who lived in Jersey City and worked in the accounting department, but her brother be- gan throwing mean looks in my direction so when she went on her vacation in July I let it blow quietly away I took dinner usually at the Yale Club—for some reason it was the gloomiest event of my day—and then I went up- stairs to the library and studied investments and securities for a conscientious hour There were generally a few rioters around but they never came into the library so it was a good place to work After that, if the night was mellow I strolled down Madison Avenue past the old Murray Hill Hotel and over Thirty-third Street to the Pennsylvania Station I began to like New York, the racy, adventurous feel of it at night and the satisfaction that the constant flicker of men and women and machines gives to the restless ey out romantic wom- en from the crowd and imagine that in a few minutes I was going to enter into their lives, and no one would ever know or disapprove Sometimes, in my mind, I followed them to their apartments on the corners of hidden streets, and they turned and smiled back at me before they faded through a door into warm darkness At the enchanted metropoli- tan twilight I felt a haunting loneliness sometimes, and felt it in others—poor young clerks who loitered in front of windows waiting until it was time for a solitary restaurant dinner—young clerks in the dusk, wasting the most poi- gnant moments of night and life Again at eight o’clock, when the dark lanes of the For- ties were five deep with throbbing taxi cabs, bound for the www.lpude.in DIRECTORATE OF DISTANCE EDUCATION E-COMMERCE AND E-BUSINESS Edited By Dr Manmohan Sharma a big sensation.’ He smiled with jovial condescension and added ‘Some sensation!’ whereupon everybody laughed ‘The piece is known,’ he concluded lustily, ‘as ‘Vladimir Tostoff’s Jazz History of the World.’ ‘ The nature of Mr Tostoff’s composition eluded me, be- cause just as it began my eyes fell on Gatsby, standing alone on the marble steps and looking from one group to another with approving eyes His tanned skin was drawn attractive- ly tight on his face and his short hair looked as though it were trimmed every day I could see nothing sinister about him I wondered if the fact that he was not drinking helped to set him off from his guests, for it seemed to me that he grew more correct as the fraternal hilarity increased When the ‘Jazz History of the World’ was over girls were putting their heads on men’s shoulders in a puppyish, convivial way, girls were swooning backward playfully into men’s arms, even into groups knowing that some one would ar- rest their falls—but no one swooned backward on Gatsby and no French bob touched Gatsby’s shoulder and no sing- ing quartets were formed with Gatsby’s head for one link ‘I beg your pardon.’ Gatsby’s butler was suddenly standing beside us ‘Miss Baker?’ he inquired ‘I beg your pardon but Mr Gatsby would like to speak to you alone.’ ‘With me?’ she exclaimed in surprise ‘Yes eyebrows at me in aston- ishment, and followed the butler toward the house I noticed that she wore her evening dress, all her dresses, like sports 56 The Great Gatsby clothes—there was a jauntiness about her movements as if she had first learned to walk upon golf courses on clean, crisp mornings I was alone and it was almost two For some time confused and intriguing sounds had issued from a long many-win- dowed room which overhung the terrace Eluding Jordan’s undergraduate who was now engaged in an obstetrical con- versation with two chorus girls, and who implored me to join him, I went inside The large room was full of people One of the girls in yellow was playing the piano and beside her stood a tall, red haired young lady from a famous chorus, engaged in song She had drunk a quantity of champagne and during the course of her song she had decided ineptly that every- thing was very very sad—she was not only singing, she was weeping too Whenever there was a pause in the song she filled it with gasping broken sobs and then took up the lyr- ic again in a quavering soprano The tears coursed down her cheeks—not freely, however, for when they came into contact with her heavily beaded eyelashes they assumed an inky color, and pursued the rest of their way in slow black rivulets A humorous suggestion face whereupon she threw up her hands, sank into a chair and went off into a deep vinous sleep ‘She had a fight with a man who says he’s her husband,’ explained a girl at my elbow I looked around Most of the remaining women were now having fights with men said to be their husbands Even Jordan’s party, the quartet from East Egg, were rent asun- Free eBooks at Planet eBook.com 57 der by dissension One of the men was talking with curious intensity to a young actress, and his wife after attempt- ing to laugh at the situation in a dignified and indifferent way broke down entirely and resorted to flank attacks—at intervals she appeared suddenly at his side like an angry diamond, and hissed ‘You promised!’ into his ear The reluctance to go home was not confined to wayward men The hall was at present occupied by two deplorably so- ber men and their highly indignant wives The wives were sympathizing with each other in slightly raised voices ‘Whenever he sees I’m having a good time he wants to go home.’ ‘Never heard anything so selfish in my life.’ ‘We’re always the first ones to leave.’ ‘So are we.’ ‘Well, we’re almost the last tonight,’ said one of the men sheepishly ‘The orchestra left half an hour ago.’ In spite of the wives’ agreement that such malevolence was beyond credibility, the dispute ended in a short strug- gle, and bo As I waited for my hat in the hall the door of the library opened and Jordan Baker and Gatsby came out together He was saying some last word to her but the eagerness in his manner tightened abruptly into formality as several people approached him to say goodbye Jordan’s party were calling impatiently to her from the porch but she lingered for a moment to shake hands ‘I’ve just heard the most amazing thing,’ she whispered ‘How long were we in there?’ 58 The Great Gatsby ‘Why,—about an hour.’ ‘It was—simply amazing,’ she repeated abstractedly ‘But I swore I wouldn’t tell it and here I am tantalizing you.’ She yawned gracefully in my face ‘Please come and see me Phone book Under the name of Mrs Sigourney How- ard My aunt ’ She was hurrying off as she talked—her brown hand waved a jaunty salute as she melted into her party at the door Rather ashamed that on my first appearance I had stayed so late, I joined the last of Gatsby’s guests who were clus- tered around him I wanted to explain that I’d hunted for him early in the evening and to apologize for not having known him in the garden ‘Don’t mention it,’ he enjoined me eagerly ‘Don’t give it another thought, old sport.’ The familiar expression held no more familiarity than the hand which reassuringly brushed my shoulder ‘And don’t forget we’re going up nine o’clock.’ Then the butler, behind his shoulder: ‘Philadelphia wants you on the phone, sir.’ ‘All right, in a minute Tell them I’ll be right there good night.’ ‘Good night.’ ‘Good night.’ He smiled—and suddenly there seemed to be a pleasant significance in having been among the last to go, as if he had desired it all the time ‘Good night, old sport Good night.’ But as I walked down the steps I saw that the evening was not quite over Fifty feet from the door a dozen headlights Free eBooks at Planet eBook.com 59 illuminated a bizarre and tumultuous scene In the ditch be- side the road, right side up but violently shorn of one wheel, rested a new coupé which had left Gatsby’s drive not two minutes before The sharp jut of a wall accounted for the de- tachment of the wheel which was now getting considerable attention from half a dozen curious chauffeurs However, as they had left their cars blocking the road a harsh discordant din from those in the rear had been audible for some time and added to the already violent confusion of the scene A man in a long duster had dismounted from the wreck and now stood in the middle of the road, looking from the car to the tire and from the tire to the observers in a pleas- ant, puzzled way ‘See!’ he explained ‘It went in the ditch.’ The fact was infinitely astonishing to him—and I rec- ognized first th man—it was the late patron of Gatsby’s library ‘How’d it happen?’ He shrugged his shoulders ‘I know nothing whatever about mechanics,’ he said de- cisively ‘But how did it happen? Did you run into the wall?’ ‘Don’t ask me,’ said Owl Eyes, washing his hands of the whole matter ‘I know very little about driving—next to nothing It happened, and that’s all I know.’ ‘Well, if you’re a poor driver you oughtn’t to try driving at night.’ ‘But I wasn’t even trying,’ he explained indignantly, ‘I wasn’t even trying.’ 60 The Great Gatsby An awed hush fell upon the bystanders ‘Do you want to commit suicide?’ ‘You’re lucky it was just a wheel! A bad driver and not even TRYing!’ ‘You don’t understand,’ explained the criminal ‘I wasn’t driving There’s another man in the car.’ The shock that followed this declaration found voice in a sustained ‘Ah-h-h!’ as the door of the coupé swung slowly open The crowd—it was now a crowd—stepped back in- voluntarily and when the door had opened wide there was a ghostly pause Then, very gradually, part by part, a pale dangling individual stepped out of the wreck, pawing tenta- tively at the ground with a large uncertain dancing shoe Blinded by the glare of the headlights and confused by the incessant groaning of the horns the apparition stood swaying for a moment before he perceived the man in the duster ‘Wha’ outa gas?’ ‘Look!’ Half a dozen fingers pointed at the amputated wheel—he stared at it for a moment and then looked upward as though he suspected that it had dropped from the sky ‘It came off,’ some one explained He nodded ‘At first I din’ notice we’d stopped.’ A pause Then, taking a long breath and straightening his shoulders he remarked in a determined voice: ‘Wonder’ff tell me where there’s a gas’line station?’ Free eBooks at Planet eBook.com 61 At least a dozen men, some of them little better off than he was, explained to him that wheel and car were no longer joined by any physical bond ‘Back out,’ he suggested after a moment ‘Put her in re- verse.’ ‘But the WHEEL’S off!’ He hesitated ‘No harm in trying,’ he said The caterwauling horns had reached a crescendo and I turned away and cut across the lawn toward home I glanced back once A wafer of a moon was shining over Gatsby’s house, making the night fine as before and surviving the laughter and the sound of his still glowing garden A sud- den emptiness seemed to flow now from the windows and the great doors, endowing with complete isolation the fig- ure of the host who stood on the porch, his hand up in a formal gesture of farewell Reading over what I have written so far I see I have given the impression that the events of three nights several weeks apart w they were merely casual events in a crowded summer and, until much later, they absorbed me infinitely less than my personal af- fairs Most of the time I worked In the early morning the sun threw my shadow westward as I hurried down the white chasms of lower New York to the Probity Trust I knew the other clerks and young bond-salesmen by their first names and lunched with them in dark crowded restaurants on little pig sausages and mashed potatoes and coffee I even 62 The Great Gatsby had a short affair with a girl who lived in Jersey City and worked in the accounting department, but her brother be- gan throwing mean looks in my direction so when she went on her vacation in July I let it blow quietly away I took dinner usually at the Yale Club—for some reason it was the gloomiest event of my day—and then I went up- stairs to the library and studied investments and securities for a conscientious hour There were generally a few rioters around but they never came into the library so it was a good place to work After that, if the night was mellow I strolled down Madison Avenue past the old Murray Hill Hotel and over Thirty-third Street to the Pennsylvania Station I began to like New York, the racy, adventurous feel of it at night and the satisfaction that the constant flicker of men and women and machines gives to the restless ey out romantic wom- en from the crowd and imagine that in a few minutes I was going to enter into their lives, and no one would ever know or disapprove Sometimes, in my mind, I followed them to their apartments on the corners of hidden streets, and they turned and smiled back at me before they faded through a door into warm darkness At the enchanted metropoli- tan twilight I felt a haunting loneliness sometimes, and felt it in others—poor young clerks who loitered in front of windows waiting until it was time for a solitary restaurant dinner—young clerks in the dusk, wasting the most poi- gnant moments of night and life Again at eight o’clock, when the dark lanes of the For- ties were five deep with throbbing taxi cabs, bound for the ISBN: 978-93-87034-72-3 Printed by EXCEL BOOKS PRIVATE LIMITED Regd Office: E-77, South Ext Part-I, Delhi-110049 Corporate Office: 1E/14, Jhandewalan Extension, New Delhi-110055 +91-8800697053, +91-011-47520129 info@excelbooks.com/projects@excelbooks.com internationalalliance@excelbooks.com www.excelbooks.com for Lovely Professional University Phagwara a big sensation.’ He smiled with jovial condescension and added ‘Some sensation!’ whereupon everybody laughed ‘The piece is known,’ he concluded lustily, ‘as ‘Vladimir Tostoff’s Jazz History of the World.’ ‘ The nature of Mr Tostoff’s composition eluded me, be- cause just as it began my eyes fell on Gatsby, standing alone on the marble steps and looking from one group to another with approving eyes His tanned skin was drawn attractive- ly tight on his face and his short hair looked as though it were trimmed every day I could see nothing sinister about him I wondered if the fact that he was not drinking helped to set him off from his guests, for it seemed to me that he grew more correct as the fraternal hilarity increased When the ‘Jazz History of the World’ was over girls were putting their heads on men’s shoulders in a puppyish, convivial way, girls were swooning backward playfully into men’s arms, even into groups knowing that some one would ar- rest their falls—but no one swooned backward on Gatsby and no French bob touched Gatsby’s shoulder and no sing- ing quartets were formed with Gatsby’s head for one link ‘I beg your pardon.’ Gatsby’s butler was suddenly standing beside us ‘Miss Baker?’ he inquired ‘I beg your pardon but Mr Gatsby would like to speak to you alone.’ ‘With me?’ she exclaimed in surprise ‘Yes eyebrows at me in aston- ishment, and followed the butler toward the house I noticed that she wore her evening dress, all her dresses, like sports 56 The Great Gatsby clothes—there was a jauntiness about her movements as if she had first learned to walk upon golf courses on clean, crisp mornings I was alone and it was almost two For some time confused and intriguing sounds had issued from a long many-win- dowed room which overhung the terrace Eluding Jordan’s undergraduate who was now engaged in an obstetrical con- versation with two chorus girls, and who implored me to join him, I went inside The large room was full of people One of the girls in yellow was playing the piano and beside her stood a tall, red haired young lady from a famous chorus, engaged in song She had drunk a quantity of champagne and during the course of her song she had decided ineptly that every- thing was very very sad—she was not only singing, she was weeping too Whenever there was a pause in the song she filled it with gasping broken sobs and then took up the lyr- ic again in a quavering soprano The tears coursed down her cheeks—not freely, however, for when they came into contact with her heavily beaded eyelashes they assumed an inky color, and pursued the rest of their way in slow black rivulets A humorous suggestion face whereupon she threw up her hands, sank into a chair and went off into a deep vinous sleep ‘She had a fight with a man who says he’s her husband,’ explained a girl at my elbow I looked around Most of the remaining women were now having fights with men said to be their husbands Even Jordan’s party, the quartet from East Egg, were rent asun- Free eBooks at Planet eBook.com 57 der by dissension One of the men was talking with curious intensity to a young actress, and his wife after attempt- ing to laugh at the situation in a dignified and indifferent way broke down entirely and resorted to flank attacks—at intervals she appeared suddenly at his side like an angry diamond, and hissed ‘You promised!’ into his ear The reluctance to go home was not confined to wayward men The hall was at present occupied by two deplorably so- ber men and their highly indignant wives The wives were sympathizing with each other in slightly raised voices ‘Whenever he sees I’m having a good time he wants to go home.’ ‘Never heard anything so selfish in my life.’ ‘We’re always the first ones to leave.’ ‘So are we.’ ‘Well, we’re almost the last tonight,’ said one of the men sheepishly ‘The orchestra left half an hour ago.’ In spite of the wives’ agreement that such malevolence was beyond credibility, the dispute ended in a short strug- gle, and bo As I waited for my hat in the hall the door of the library opened and Jordan Baker and Gatsby came out together He was saying some last word to her but the eagerness in his manner tightened abruptly into formality as several people approached him to say goodbye Jordan’s party were calling impatiently to her from the porch but she lingered for a moment to shake hands ‘I’ve just heard the most amazing thing,’ she whispered ‘How long were we in there?’ 58 The Great Gatsby ‘Why,—about an hour.’ ‘It was—simply amazing,’ she repeated abstractedly ‘But I swore I wouldn’t tell it and here I am tantalizing you.’ She yawned gracefully in my face ‘Please come and see me Phone book Under the name of Mrs Sigourney How- ard My aunt ’ She was hurrying off as she talked—her brown hand waved a jaunty salute as she melted into her party at the door Rather ashamed that on my first appearance I had stayed so late, I joined the last of Gatsby’s guests who were clus- tered around him I wanted to explain that I’d hunted for him early in the evening and to apologize for not having known him in the garden ‘Don’t mention it,’ he enjoined me eagerly ‘Don’t give it another thought, old sport.’ The familiar expression held no more familiarity than the hand which reassuringly brushed my shoulder ‘And don’t forget we’re going up nine o’clock.’ Then the butler, behind his shoulder: ‘Philadelphia wants you on the phone, sir.’ ‘All right, in a minute Tell them I’ll be right there good night.’ ‘Good night.’ ‘Good night.’ He smiled—and suddenly there seemed to be a pleasant significance in having been among the last to go, as if he had desired it all the time ‘Good night, old sport Good night.’ But as I walked down the steps I saw that the evening was not quite over Fifty feet from the door a dozen headlights Free eBooks at Planet eBook.com 59 illuminated a bizarre and tumultuous scene In the ditch be- side the road, right side up but violently shorn of one wheel, rested a new coupé which had left Gatsby’s drive not two minutes before The sharp jut of a wall accounted for the de- tachment of the wheel which was now getting considerable attention from half a dozen curious chauffeurs However, as they had left their cars blocking the road a harsh discordant din from those in the rear had been audible for some time and added to the already violent confusion of the scene A man in a long duster had dismounted from the wreck and now stood in the middle of the road, looking from the car to the tire and from the tire to the observers in a pleas- ant, puzzled way ‘See!’ he explained ‘It went in the ditch.’ The fact was infinitely astonishing to him—and I rec- ognized first th man—it was the late patron of Gatsby’s library ‘How’d it happen?’ He shrugged his shoulders ‘I know nothing whatever about mechanics,’ he said de- cisively ‘But how did it happen? Did you run into the wall?’ ‘Don’t ask me,’ said Owl Eyes, washing his hands of the whole matter ‘I know very little about driving—next to nothing It happened, and that’s all I know.’ ‘Well, if you’re a poor driver you oughtn’t to try driving at night.’ ‘But I wasn’t even trying,’ he explained indignantly, ‘I wasn’t even trying.’ 60 The Great Gatsby An awed hush fell upon the bystanders ‘Do you want to commit suicide?’ ‘You’re lucky it was just a wheel! A bad driver and not even TRYing!’ ‘You don’t understand,’ explained the criminal ‘I wasn’t driving There’s another man in the car.’ The shock that followed this declaration found voice in a sustained ‘Ah-h-h!’ as the door of the coupé swung slowly open The crowd—it was now a crowd—stepped back in- voluntarily and when the door had opened wide there was a ghostly pause Then, very gradually, part by part, a pale dangling individual stepped out of the wreck, pawing tenta- tively at the ground with a large uncertain dancing shoe Blinded by the glare of the headlights and confused by the incessant groaning of the horns the apparition stood swaying for a moment before he perceived the man in the duster ‘Wha’ outa gas?’ ‘Look!’ Half a dozen fingers pointed at the amputated wheel—he stared at it for a moment and then looked upward as though he suspected that it had dropped from the sky ‘It came off,’ some one explained He nodded ‘At first I din’ notice we’d stopped.’ A pause Then, taking a long breath and straightening his shoulders he remarked in a determined voice: ‘Wonder’ff tell me where there’s a gas’line station?’ Free eBooks at Planet eBook.com 61 At least a dozen men, some of them little better off than he was, explained to him that wheel and car were no longer joined by any physical bond ‘Back out,’ he suggested after a moment ‘Put her in re- verse.’ ‘But the WHEEL’S off!’ He hesitated ‘No harm in trying,’ he said The caterwauling horns had reached a crescendo and I turned away and cut across the lawn toward home I glanced back once A wafer of a moon was shining over Gatsby’s house, making the night fine as before and surviving the laughter and the sound of his still glowing garden A sud- den emptiness seemed to flow now from the windows and the great doors, endowing with complete isolation the fig- ure of the host who stood on the porch, his hand up in a formal gesture of farewell Reading over what I have written so far I see I have given the impression that the events of three nights several weeks apart w CONTENTS they were merely casual events in a crowded summer and, until much later, they absorbed me infinitely less than my personal af- fairs Most of the time I worked In the early morning the sun threw my shadow westward as I hurried down the white chasms of lower New York to the Probity Trust I knew the other clerks and young bond-salesmen by their first names and lunched with them in dark crowded restaurants on little pig sausages and mashed potatoes and coffee I even 62 The Great Gatsby had a short affair with a girl who lived in Jersey City and worked in the accounting department, but her brother be- gan throwing mean looks in my direction so when she went on her vacation in July I let it blow quietly away I took dinner usually at the Yale Club—for some reason it was the gloomiest event of my day—and then I went up- stairs to the library and studied investments and securities for a conscientious hour There were generally a few rioters around but they never came into the library so it was a good place to work After that, if the night was mellow I strolled down Madison Avenue past the old Murray Hill Hotel and over Thirty-third Street to the Pennsylvania Station I began to like New York, the racy, adventurous feel of it at night and the satisfaction that the constant flicker of men and women and machines gives to the restless ey out romantic wom- en from the crowd and imagine that in a few minutes I was going to enter into their lives, and no one would ever know or disapprove Sometimes, in my mind, I followed them to their apartments on the corners of hidden streets, and they turned and smiled back at me before they faded through a door into warm darkness At the enchanted metropoli- tan twilight I felt a haunting loneliness sometimes, and felt it in others—poor young clerks who loitered in front of windows waiting until it was time for a solitary restaurant dinner—young clerks in the dusk, wasting the most poi- gnant moments of night and life Again at eight o’clock, when the dark lanes of the For- ties were five deep with throbbing taxi cabs, bound for the Unit 1: Introduction to E-Commerce and E-Business Sarabjit Kumar, Lovely Professional University Unit 2: Business Models of E-Commerce Manmohan Sharma, Lovely Professional University 19 Unit 3: Internet Environment for E-Commerce Pawan Kumar, Lovely Professional University 31 Unit 4: Electronic Data Interchange to E-Commerce Anil Sharma, Lovely Professional University 37 Unit 5: Intranet and Extranet for E-Commerce Deepak Mehta, Lovely Professional University 51 Unit 6: Security Framework Deepak Mehta, Lovely Professional University 67 Unit 7: Basics of Business Process Reengineering Mithilesh Kumar Dubey, Lovely Professional University 83 Unit 8: Business Process Reengineering – Model and Methodology Pooja Gupta, Lovely Professional University 97 Unit 9: Legal Issues – I Rishi Chopra, Lovely Professional University 111 Unit 10: Legal Issues – II Sarabjit Kumar, Lovely Professional University 119 Unit 11: Cyber Security and Crime Sahil Rampal, Lovely Professional University 127 Unit 12: Management of Change Pawan Kumar, Lovely Professional University 141 Unit 13: Designing and Building E-Commerce Web Site - Basics Mandeep Kaur, Lovely Professional University 155 Unit 14: Designing and Building E-Commerce Web Site - Advanced Sahil Rampal, Lovely Professional University 167 a big sensation.’ He smiled with jovial condescension and added ‘Some sensation!’ whereupon everybody laughed ‘The piece is known,’ he concluded lustily, ‘as ‘Vladimir Tostoff’s Jazz History of the World.’ ‘ The nature of Mr Tostoff’s composition eluded me, be- cause just as it began my eyes fell on Gatsby, standing alone on the marble steps and looking from one group to another with approving eyes His tanned skin was drawn attractive- ly tight on his face and his short hair looked as though it were trimmed every day I could see nothing sinister about him I wondered if the fact that he was not drinking helped to set him off from his guests, for it seemed to me that he grew more correct as the fraternal hilarity increased When the ‘Jazz History of the World’ was over girls were putting their heads on men’s shoulders in a puppyish, convivial way, girls were swooning backward playfully into men’s arms, even into groups knowing that some one would ar- rest their falls—but no one swooned backward on Gatsby and no French bob touched Gatsby’s shoulder and no sing- ing quartets were formed with Gatsby’s head for one link ‘I beg your pardon.’ Gatsby’s butler was suddenly standing beside us ‘Miss Baker?’ he inquired ‘I beg your pardon but Mr Gatsby would like to speak to you alone.’ ‘With me?’ she exclaimed in surprise ‘Yes eyebrows at me in aston- ishment, and followed the butler toward the house I noticed that she wore her evening dress, all her dresses, like sports 56 The Great Gatsby clothes—there was a jauntiness about her movements as if she had first learned to walk upon golf courses on clean, crisp mornings I was alone and it was almost two For some time confused and intriguing sounds had issued from a long many-win- dowed room which overhung the terrace Eluding Jordan’s undergraduate who was now engaged in an obstetrical con- versation with two chorus girls, and who implored me to join him, I went inside The large room was full of people One of the girls in yellow was playing the piano and beside her stood a tall, red haired young lady from a famous chorus, engaged in song She had drunk a quantity of champagne and during the course of her song she had decided ineptly that every- thing was very very sad—she was not only singing, she was weeping too Whenever there was a pause in the song she filled it with gasping broken sobs and then took up the lyr- ic again in a quavering soprano The tears coursed down her cheeks—not freely, however, for when they came into contact with her heavily beaded eyelashes they assumed an inky color, and pursued the rest of their way in slow black rivulets A humorous suggestion face whereupon she threw up her hands, sank into a chair and went off into a deep vinous sleep ‘She had a fight with a man who says he’s her husband,’ explained a girl at my elbow I looked around Most of the remaining women were now having fights with men said to be their husbands Even Jordan’s party, the quartet from East Egg, were rent asun- Free eBooks at Planet eBook.com 57 der by dissension One of the men was talking with curious intensity to a young actress, and his wife after attempt- ing to laugh at the situation in a dignified and indifferent way broke down entirely and resorted to flank attacks—at intervals she appeared suddenly at his side like an angry diamond, and hissed ‘You promised!’ into his ear The reluctance to go home was not confined to wayward men The hall was at present occupied by two deplorably so- ber men and their highly indignant wives The wives were sympathizing with each other in slightly raised voices ‘Whenever he sees I’m having a good time he wants to go home.’ ‘Never heard anything so selfish in my life.’ ‘We’re always the first ones to leave.’ ‘So are we.’ ‘Well, we’re almost the last tonight,’ said one of the men sheepishly ‘The orchestra left half an hour ago.’ In spite of the wives’ agreement that such malevolence was beyond credibility, the dispute ended in a short strug- gle, and bo As I waited for my hat in the hall the door of the library opened and Jordan Baker and Gatsby came out together He was saying some last word to her but the eagerness in his manner tightened abruptly into formality as several people approached him to say goodbye Jordan’s party were calling impatiently to her from the porch but she lingered for a moment to shake hands ‘I’ve just heard the most amazing thing,’ she whispered ‘How long were we in there?’ 58 The Great Gatsby ‘Why,—about an hour.’ ‘It was—simply amazing,’ she repeated abstractedly ‘But I swore I wouldn’t tell it and here I am tantalizing you.’ She yawned gracefully in my face ‘Please come and see me Phone book Under the name of Mrs Sigourney How- ard My aunt ’ She was hurrying off as she talked—her brown hand waved a jaunty salute as she melted into her party at the door Rather ashamed that on my first appearance I had stayed so late, I joined the last of Gatsby’s guests who were clus- tered around him I wanted to explain that I’d hunted for him early in the evening and to apologize for not having known him in the garden ‘Don’t mention it,’ he enjoined me eagerly ‘Don’t give it another thought, old sport.’ The familiar expression held no more familiarity than the hand which reassuringly brushed my shoulder ‘And don’t forget we’re going up nine o’clock.’ Then the butler, behind his shoulder: ‘Philadelphia wants you on the phone, sir.’ ‘All right, in a minute Tell them I’ll be right there good night.’ ‘Good night.’ ‘Good night.’ He smiled—and suddenly there seemed to be a pleasant significance in having been among the last to go, as if he had desired it all the time ‘Good night, old sport Good night.’ But as I walked down the steps I saw that the evening was not quite over Fifty feet from the door a dozen headlights Free eBooks at Planet eBook.com 59 illuminated a bizarre and tumultuous scene In the ditch be- side the road, right side up but violently shorn of one wheel, rested a new coupé which had left Gatsby’s drive not two minutes before The sharp jut of a wall accounted for the de- tachment of the wheel which was now getting considerable attention from half a dozen curious chauffeurs However, as they had left their cars blocking the road a harsh discordant din from those in the rear had been audible for some time and added to the already violent confusion of the scene A man in a long duster had dismounted from the wreck and now stood in the middle of the road, looking from the car to the tire and from the tire to the observers in a pleas- ant, puzzled way ‘See!’ he explained ‘It went in the ditch.’ The fact was infinitely astonishing to him—and I rec- ognized first th man—it was the late patron of Gatsby’s library ‘How’d it happen?’ He shrugged his shoulders ‘I know nothing whatever about mechanics,’ he said de- cisively ‘But how did it happen? Did you run into the wall?’ ‘Don’t ask me,’ said Owl Eyes, washing his hands of the whole matter ‘I know very little about driving—next to nothing It happened, and that’s all I know.’ ‘Well, if you’re a poor driver you oughtn’t to try driving at night.’ ‘But I wasn’t even trying,’ he explained indignantly, ‘I wasn’t even trying.’ 60 The Great Gatsby An awed hush fell upon the bystanders ‘Do you want to commit suicide?’ ‘You’re lucky it was just a wheel! A bad driver and not even TRYing!’ ‘You don’t understand,’ explained the criminal ‘I wasn’t driving There’s another man in the car.’ The shock that followed this declaration found voice in a sustained ‘Ah-h-h!’ as the door of the coupé swung slowly open The crowd—it was now a crowd—stepped back in- voluntarily and when the door had opened wide there was a ghostly pause Then, very gradually, part by part, a pale dangling individual stepped out of the wreck, pawing tenta- tively at the ground with a large uncertain dancing shoe Blinded by the glare of the headlights and confused by the incessant groaning of the horns the apparition stood swaying for a moment before he perceived the man in the duster ‘Wha’ outa gas?’ ‘Look!’ Half a dozen fingers pointed at the amputated wheel—he stared at it for a moment and then looked upward as though he suspected that it had dropped from the sky ‘It came off,’ some one explained He nodded ‘At first I din’ notice we’d stopped.’ A pause Then, taking a long breath and straightening his shoulders he remarked in a determined voice: ‘Wonder’ff tell me where there’s a gas’line station?’ Free eBooks at Planet eBook.com 61 At least a dozen men, some of them little better off than he was, explained to him that wheel and car were no longer joined by any physical bond ‘Back out,’ he suggested after a moment ‘Put her in re- verse.’ ‘But the WHEEL’S off!’ He hesitated ‘No harm in trying,’ he said The caterwauling horns had reached a crescendo and I turned away and cut across the lawn toward home I glanced back once A wafer of a moon was shining over Gatsby’s house, making the night fine as before and surviving the laughter and the sound of his still glowing garden A sud- den emptiness seemed to flow now from the windows and the great doors, endowing with complete isolation the fig- ure of the host who stood on the porch, his hand up in a formal gesture of farewell Reading over what I have written so far I see I have given the impression that the events of three nights several weeks apart w they were merely casual events in a crowded summer and, until much later, they absorbed me infinitely less than my personal af- fairs Most of the time I worked In the early morning the sun threw my shadow westward as I hurried down the white chasms of lower New York to the Probity Trust I knew the other clerks and young bond-salesmen by their first names and lunched with them in dark crowded restaurants on little pig sausages and mashed potatoes and coffee I even 62 The Great Gatsby had a short affair with a girl who lived in Jersey City and worked in the accounting department, but her brother be- gan throwing mean looks in my direction so when she went on her vacation in July I let it blow quietly away I took dinner usually at the Yale Club—for some reason it was the gloomiest event of my day—and then I went up- stairs to the library and studied investments and securities for a conscientious hour There were generally a few rioters around but they never came into the library so it was a good place to work After that, if the night was mellow I strolled down Madison Avenue past the old Murray Hill Hotel and over Thirty-third Street to the Pennsylvania Station I began to like New York, the racy, adventurous feel of it at night and the satisfaction that the constant flicker of men and women and machines gives to the restless ey out romantic wom- en from the crowd and imagine that in a few minutes I was going to enter into their lives, and no one would ever know or disapprove Sometimes, in my mind, I followed them to their apartments on the corners of hidden streets, and they turned and smiled back at me before they faded through a door into warm darkness At the enchanted metropoli- tan twilight I felt a haunting loneliness sometimes, and felt it in others—poor young clerks who loitered in front of windows waiting until it was time for a solitary restaurant dinner—young clerks in the dusk, wasting the most poi- gnant moments of night and life Again at eight o’clock, when the dark lanes of the For- ties were five deep with throbbing taxi cabs, bound for the a big sensation.’ He smiled with jovial condescension and added ‘Some sensation!’ whereupon everybody laughed ‘The piece is known,’ he concluded lustily, ‘as ‘Vladimir Tostoff’s Jazz History of the World.’ ‘ The nature of Mr Tostoff’s composition eluded me, be- cause just as it began my eyes fell on Gatsby, standing alone on the marble steps and looking from one group to another with approving eyes His tanned skin was drawn attractive- ly tight on his face and his short hair looked as though it were trimmed every day I could see nothing sinister about him I wondered if the fact that he was not drinking helped to set him off from his guests, for it seemed to me that he grew more correct as the fraternal hilarity increased When the ‘Jazz History of the World’ was over girls were putting their heads on men’s shoulders in a puppyish, convivial way, girls were swooning backward playfully into men’s arms, even into groups knowing that some one would ar- rest their falls—but no one swooned backward on Gatsby and no French bob touched Gatsby’s shoulder and no sing- ing quartets were formed with Gatsby’s head for one link ‘I beg your pardon.’ Gatsby’s butler was suddenly standing beside us ‘Miss Baker?’ he inquired ‘I beg your pardon but Mr Gatsby would like to speak to you alone.’ ‘With me?’ she exclaimed in surprise ‘Yes eyebrows at me in aston- ishment, and followed the butler toward the house I noticed that she wore her evening dress, all her dresses, like sports 56 The Great Gatsby clothes—there was a jauntiness about her movements as if she had first learned to walk upon golf courses on clean, crisp mornings I was alone and it was almost two For some time confused and intriguing sounds had issued from a long many-win- dowed room which overhung the terrace Eluding Jordan’s undergraduate who was now engaged in an obstetrical con- versation with two chorus girls, and who implored me to join him, I went inside The large room was full of people One of the girls in yellow was playing the piano and beside her stood a tall, red haired young lady from a famous chorus, engaged in song She had drunk a quantity of champagne and during the course of her song she had decided ineptly that every- thing was very very sad—she was not only singing, she was weeping too Whenever there was a pause in the song she filled it with gasping broken sobs and then took up the lyr- ic again in a quavering soprano The tears coursed down her cheeks—not freely, however, for when they came into contact with her heavily beaded eyelashes they assumed an inky color, and pursued the rest of their way in slow black rivulets A humorous suggestion face whereupon she threw up her hands, sank into a chair and went off into a deep vinous sleep ‘She had a fight with a man who says he’s her husband,’ explained a girl at my elbow I looked around Most of the remaining women were now having fights with men said to be their husbands Even Jordan’s party, the quartet from East Egg, were rent asun- Free eBooks at Planet eBook.com 57 der by dissension One of the men was talking with curious intensity to a young actress, and his wife after attempt- ing to laugh at the situation in a dignified and indifferent way broke down entirely and resorted to flank attacks—at intervals she appeared suddenly at his side like an angry diamond, and hissed ‘You promised!’ into his ear The reluctance to go home was not confined to wayward men The hall was at present occupied by two deplorably so- ber men and their highly indignant wives The wives were sympathizing with each other in slightly raised voices ‘Whenever he sees I’m having a good time he wants to go home.’ ‘Never heard anything so selfish in my life.’ ‘We’re always the first ones to leave.’ ‘So are we.’ ‘Well, we’re almost the last tonight,’ said one of the men sheepishly ‘The orchestra left half an hour ago.’ In spite of the wives’ agreement that such malevolence was beyond credibility, the dispute ended in a short strug- gle, and bo As I waited for my hat in the hall the door of the library opened and Jordan Baker and Gatsby came out together He was saying some last word to her but the eagerness in his manner tightened abruptly into formality as several people approached him to say goodbye Jordan’s party were calling impatiently to her from the porch but she lingered for a moment to shake hands ‘I’ve just heard the most amazing thing,’ she whispered ‘How long were we in there?’ 58 The Great Gatsby ‘Why,—about an hour.’ ‘It was—simply amazing,’ she repeated abstractedly ‘But I swore I wouldn’t tell it and here I am tantalizing you.’ She yawned gracefully in my face ‘Please come and see me Phone book Under the name of Mrs Sigourney How- ard My aunt ’ She was hurrying off as she talked—her brown hand waved a jaunty salute as she melted into her party at the door Rather ashamed that on my first appearance I had stayed so late, I joined the last of Gatsby’s guests who were clus- tered around him I wanted to explain that I’d hunted for him early in the evening and to apologize for not having known him in the garden ‘Don’t mention it,’ he enjoined me eagerly ‘Don’t give it another thought, old sport.’ The familiar expression held no more familiarity than the hand which reassuringly brushed my shoulder ‘And don’t forget we’re going up nine o’clock.’ Then the butler, behind his shoulder: ‘Philadelphia wants you on the phone, sir.’ ‘All right, in a minute Tell them I’ll be right there good night.’ ‘Good night.’ ‘Good night.’ He smiled—and suddenly there seemed to be a pleasant significance in having been among the last to go, as if he had desired it all the time ‘Good night, old sport Good night.’ But as I walked down the steps I saw that the evening was not quite over Fifty feet from the door a dozen headlights Free eBooks at Planet eBook.com 59 illuminated a bizarre and tumultuous scene In the ditch be- side the road, right side up but violently shorn of one wheel, rested a new coupé which had left Gatsby’s drive not two minutes before The sharp jut of a wall accounted for the de- tachment of the wheel which was now getting considerable attention from half a dozen curious chauffeurs However, as they had left their cars blocking the road a harsh discordant din from those in the rear had been audible for some time and added to the already violent confusion of the scene A man in a long duster had dismounted from the wreck and now stood in the middle of the road, looking from the car to the tire and from the tire to the observers in a pleas- ant, puzzled way ‘See!’ he explained ‘It went in the ditch.’ The fact was infinitely astonishing to him—and I rec- ognized first th man—it was the late patron of Gatsby’s library ‘How’d it happen?’ He shrugged his shoulders ‘I know nothing whatever about mechanics,’ he said de- cisively ‘But how did it happen? Did you run into the wall?’ ‘Don’t ask me,’ said Owl Eyes, washing his hands of the whole matter ‘I know very little about driving—next to nothing It happened, and that’s all I know.’ ‘Well, if you’re a poor driver you oughtn’t to try driving at night.’ ‘But I wasn’t even trying,’ he explained indignantly, ‘I wasn’t even trying.’ 60 The Great Gatsby An awed hush fell upon the bystanders ‘Do you want to commit suicide?’ ‘You’re lucky it was just a wheel! A bad driver and not even TRYing!’ ‘You don’t understand,’ explained the criminal ‘I wasn’t driving There’s another man in the car.’ The shock that followed this declaration found voice in a sustained ‘Ah-h-h!’ as the door of the coupé swung slowly open The crowd—it was now a crowd—stepped back in- voluntarily and when the door had opened wide there was a ghostly pause Then, very gradually, part by part, a pale dangling individual stepped out of the wreck, pawing tenta- tively at the ground with a large uncertain dancing shoe Blinded by the glare of the headlights and confused by the incessant groaning of the horns the apparition stood swaying for a moment before he perceived the man in the duster ‘Wha’ outa gas?’ ‘Look!’ Half a dozen fingers pointed at the amputated wheel—he stared at it for a moment and then looked upward as though he suspected that it had dropped from the sky ‘It came off,’ some one explained He nodded ‘At first I din’ notice we’d stopped.’ A pause Then, taking a long breath and straightening his shoulders he remarked in a determined voice: ‘Wonder’ff tell me where there’s a gas’line station?’ Free eBooks at Planet eBook.com 61 At least a dozen men, some of them little better off than he was, explained to him that wheel and car were no longer joined by any physical bond ‘Back out,’ he suggested after a moment ‘Put her in re- verse.’ ‘But the WHEEL’S off!’ He hesitated ‘No harm in trying,’ he said The caterwauling horns had reached a crescendo and I turned away and cut across the lawn toward home I glanced back once A wafer of a moon was shining over Gatsby’s house, making the night fine as before and surviving the laughter and the sound of his still glowing garden A sud- den emptiness seemed to flow now from the windows and the great doors, endowing with complete isolation the fig- ure of the host who stood on the porch, his hand up in a formal gesture of farewell Reading over what I have written so far I see I have given the impression that the events of three nights several weeks apart w SYLLABUS they were merely casual events in a crowded summer and, until much later, they absorbed me infinitely less than my personal af- fairs Most of the time I worked In the early morning the sun threw my shadow westward as I hurried down the white chasms of lower New York to the Probity Trust I knew the other clerks and young bond-salesmen by their first names and lunched with them in dark crowded restaurants on little pig sausages and mashed potatoes and coffee I even 62 The Great Gatsby had a short affair with a girl who lived in Jersey City and worked in the accounting department, but her brother be- gan throwing mean looks in my direction so when she went on her vacation in July I let it blow quietly away I took dinner usually at the Yale Club—for some reason it was the gloomiest event of my day—and then I went up- stairs to the library and studied investments and securities for a conscientious hour There were generally a few rioters around but they never came into the library so it was a good place to work After that, if the night was mellow I strolled down Madison Avenue past the old Murray Hill Hotel and over Thirty-third Street to the Pennsylvania Station I began to like New York, the racy, adventurous feel of it at night and the satisfaction that the constant flicker of men and women and machines gives to the restless ey E-Commerce and E-Business out romantic wom- en from the crowd and imagine that in a few minutes I was going to enter into their lives, and no one would ever know or disapprove Sometimes, in my mind, I followed them to their apartments on the corners of hidden streets, and they turned and smiled back at me before they faded through a door into warm darkness At the enchanted metropoli- tan twilight I felt a haunting loneliness sometimes, and felt it in others—poor young clerks who loitered in front of windows waiting until it was time for a solitary restaurant dinner—young clerks in the dusk, wasting the most poi- gnant moments of night and life Again at eight o’clock, when the dark lanes of the For- ties were five deep with throbbing taxi cabs, bound for the Objectives: The Objective of this Course is to equip the student with the necessary skills required to view knowledge as the industrial revolution and to provide glimpses of worldwide development S No Description Introduction to E-Commerce and E-Business: Meaning & Concept, E-Commerce vs Traditional Commerce, Media Convergence Business applications & Need for E-Commerce, E-Business Basics of E-Commerce: Network and electronic transactions today The Internet environment for E- Commerce: B2B, B2C transactions, providers and vendors Electronic Data Interchange to E-Commerce: EDI, UN/EDIFACT Standard The Internet & Extranet for E-Commerce: Identification & Tracking tools for E-Commerce, Overview of Internet Bandwidth & Technology Issues Security Framework: Security Concerns, Security Solutions – Symmetric & Asymmetric Cryptosystems, Digital Signatures, PKCS, Protocol for Secure messaging, key management, X.509 Certificates, SET protocols, E-Cash over the Internet Business Process Reengineering: BPR Approach, Strategic Alignment Model, BPR methodology, Rapid Re Methodology & PRLC Legal issues: Paper Document vs Electronic Document, technology for authenticating electronic document, Laws for E-Commerce, EDI interchange agreement, Legal issues for internet Commerce, Cyber Security, Cyber Crimes Management of Change: E-commerce in India Case Study: Designing and building E-Commerce web site Managing Products, Database, Shopping cart applications, Integrating mobile E-Commerce, Payment Gateways, Tracking Orders Eg: Amazon.com, eBay.com 10 Computer Emergency Response Team: CERT in objectives, functions, role, CERT – In Activities a big sensation.’ He smiled with jovial condescension and added ‘Some sensation!’ whereupon everybody laughed ‘The piece is known,’ he concluded lustily, ‘as ‘Vladimir Tostoff’s Jazz History of the World.’ ‘ The nature of Mr Tostoff’s composition eluded me, be- cause just as it began my eyes fell on Gatsby, standing alone on the marble steps and looking from one group to another with approving eyes His tanned skin was drawn attractive- ly tight on his face and his short hair looked as though it were trimmed every day I could see nothing sinister about him I wondered if the fact that he was not drinking helped to set him off from his guests, for it seemed to me that he grew more correct as the fraternal hilarity increased When the ‘Jazz History of the World’ was over girls were putting their heads on men’s shoulders in a puppyish, convivial way, girls were swooning backward playfully into men’s arms, even into groups knowing that some one would ar- rest their falls—but no one swooned backward on Gatsby and no French bob touched Gatsby’s shoulder and no sing- ing quartets were formed with Gatsby’s head for one link ‘I beg your pardon.’ Gatsby’s butler was suddenly standing beside us ‘Miss Baker?’ he inquired ‘I beg your pardon but Mr Gatsby would like to speak to you alone.’ ‘With me?’ she exclaimed in surprise ‘Yes, madame.’ She go eyebrows at me in aston- ishment, and followed the butler toward the house I noticed that she wore her evening dress, all her dresses, like sports 56 The Great Gatsby clothes—there was a jauntiness about her movements as if she had first learned to walk upon golf courses on clean, crisp mornings I was alone and it was almost two For some time confused and intriguing sounds had issued from a long many-win- dowed room which overhung the terrace Eluding Jordan’s undergraduate who was now engaged in an obstetrical con- versation with two chorus girls, and who implored me to join him, I went inside The large room was full of people One of the girls in yellow was playing the piano and beside her stood a tall, red haired young lady from a famous chorus, engaged in song She had drunk a quantity of champagne and during the course of her song she had decided ineptly that every- thing was very very sad—she was not only singing, she was weeping too Whenever there was a pause in the song she filled it with gasping broken sobs and then took up the lyr- ic again in a quavering soprano The tears coursed down her cheeks—not freely, however, for when they came into contact with her heavily beaded eyelashes they assumed an inky color, and pursued the rest of their way in slow black rivulets A humorous suggestion was made that she face whereupon she threw up her hands, sank into a chair and went off into a deep vinous sleep ‘She had a fight with a man who says he’s her husband,’ explained a girl at my elbow I looked around Most of the remaining women were now having fights with men said to be their husbands Even Jordan’s party, the quartet from East Egg, were rent asun- Free eBooks at Planet eBook.com 57 der by dissension One of the men was talking with curious intensity to a young actress, and his wife after attempt- ing to laugh at the situation in a dignified and indifferent way broke down entirely and resorted to flank attacks—at intervals she appeared suddenly at his side like an angry diamond, and hissed ‘You promised!’ into his ear The reluctance to go home was not confined to wayward men The hall was at present occupied by two deplorably so- ber men and their highly indignant wives The wives were sympathizing with each other in slightly raised voices ‘Whenever he sees I’m having a good time he wants to go home.’ ‘Never heard anything so selfish in my life.’ ‘We’re always the first ones to leave.’ ‘So are we.’ ‘Well, we’re almost the last tonight,’ said one of the men sheepishly ‘The orchestra left half an hour ago.’ In spite of the wives’ agreement that such malevolence was beyond credibility, the dispute ended in a short strug- gle, and both wives were lifted As I waited for my hat in the hall the door of the library opened and Jordan Baker and Gatsby came out together He was saying some last word to her but the eagerness in his manner tightened abruptly into formality as several people approached him to say goodbye Jordan’s party were calling impatiently to her from the porch but she lingered for a moment to shake hands ‘I’ve just heard the most amazing thing,’ she whispered ‘How long were we in there?’ 58 The Great Gatsby ‘Why,—about an hour.’ ‘It was—simply amazing,’ she repeated abstractedly ‘But I swore I wouldn’t tell it and here I am tantalizing you.’ She yawned gracefully in my face ‘Please come and see me Phone book Under the name of Mrs Sigourney How- ard My aunt ’ She was hurrying off as she talked—her brown hand waved a jaunty salute as she melted into her party at the door Rather ashamed that on my first appearance I had stayed so late, I joined the last of Gatsby’s guests who were clus- tered around him I wanted to explain that I’d hunted for him early in the evening and to apologize for not having known him in the garden ‘Don’t mention it,’ he enjoined me eagerly ‘Don’t give it another thought, old sport.’ The familiar expression held no more familiarity than the hand which reassuringly brushed my shoulder ‘And don’t forget we’re going up in the hydro- plan nine o’clock.’ Then the butler, behind his shoulder: ‘Philadelphia wants you on the phone, sir.’ ‘All right, in a minute Tell them I’ll be right there good night.’ ‘Good night.’ ‘Good night.’ He smiled—and suddenly there seemed to be a pleasant significance in having been among the last to go, as if he had desired it all the time ‘Good night, old sport Good night.’ But as I walked down the steps I saw that the evening was not quite over Fifty feet from the door a dozen headlights Free eBooks at Planet eBook.com 59 illuminated a bizarre and tumultuous scene In the ditch be- side the road, right side up but violently shorn of one wheel, rested a new coupé which had left Gatsby’s drive not two minutes before The sharp jut of a wall accounted for the de- tachment of the wheel which was now getting considerable attention from half a dozen curious chauffeurs However, as they had left their cars blocking the road a harsh discordant din from those in the rear had been audible for some time and added to the already violent confusion of the scene A man in a long duster had dismounted from the wreck and now stood in the middle of the road, looking from the car to the tire and from the tire to the observers in a pleas- ant, puzzled way ‘See!’ he explained ‘It went in the ditch.’ The fact was infinitely astonishing to him—and I rec- ognized first the unusual quality o man—it was the late patron of Gatsby’s library ‘How’d it happen?’ He shrugged his shoulders ‘I know nothing whatever about mechanics,’ he said de- cisively ‘But how did it happen? Did you run into the wall?’ ‘Don’t ask me,’ said Owl Eyes, washing his hands of the whole matter ‘I know very little about driving—next to nothing It happened, and that’s all I know.’ ‘Well, if you’re a poor driver you oughtn’t to try driving at night.’ ‘But I wasn’t even trying,’ he explained indignantly, ‘I wasn’t even trying.’ 60 The Great Gatsby An awed hush fell upon the bystanders ‘Do you want to commit suicide?’ ‘You’re lucky it was just a wheel! A bad driver and not even TRYing!’ ‘You don’t understand,’ explained the criminal ‘I wasn’t driving There’s another man in the car.’ The shock that followed this declaration found voice in a sustained ‘Ah-h-h!’ as the door of the coupé swung slowly open The crowd—it was now a crowd—stepped back in- voluntarily and when the door had opened wide there was a ghostly pause Then, very gradually, part by part, a pale dangling individual stepped out of the wreck, pawing tenta- tively at the ground with a large uncertain dancing shoe Blinded by the glare of the headlights and confused by the incessant groaning of the horns the apparition stood swaying for a moment before he perceived the man in the duster ‘Wha’s matter?’ he inquir outa gas?’ ‘Look!’ Half a dozen fingers pointed at the amputated wheel—he stared at it for a moment and then looked upward as though he suspected that it had dropped from the sky ‘It came off,’ some one explained He nodded ‘At first I din’ notice we’d stopped.’ A pause Then, taking a long breath and straightening his shoulders he remarked in a determined voice: ‘Wonder’ff tell me where there’s a gas’line station?’ Free eBooks at Planet eBook.com 61 At least a dozen men, some of them little better off than he was, explained to him that wheel and car were no longer joined by any physical bond ‘Back out,’ he suggested after a moment ‘Put her in re- verse.’ ‘But the WHEEL’S off!’ He hesitated ‘No harm in trying,’ he said The caterwauling horns had reached a crescendo and I turned away and cut across the lawn toward home I glanced back once A wafer of a moon was shining over Gatsby’s house, making the night fine as before and surviving the laughter and the sound of his still glowing garden A sud- den emptiness seemed to flow now from the windows and the great doors, endowing with complete isolation the fig- ure of the host who stood on the porch, his hand up in a formal gesture of farewell Reading over what I have written so far I see I have given the impression that the events of three nights several weeks apart were all that absorbe they were merely casual events in a crowded summer and, until much later, they absorbed me infinitely less than my personal af- fairs Most of the time I worked In the early morning the sun threw my shadow westward as I hurried down the white chasms of lower New York to the Probity Trust I knew the other clerks and young bond-salesmen by their first names and lunched with them in dark crowded restaurants on little pig sausages and mashed potatoes and coffee I even 62 The Great Gatsby had a short affair with a girl who lived in Jersey City and worked in the accounting department, but her brother be- gan throwing mean looks in my direction so when she went on her vacation in July I let it blow quietly away I took dinner usually at the Yale Club—for some reason it was the gloomiest event of my day—and then I went up- stairs to the library and studied investments and securities for a conscientious hour There were generally a few rioters around but they never came into the library so it was a good place to work After that, if the night was mellow I strolled down Madison Avenue past the old Murray Hill Hotel and over Thirty-third Street to the Pennsylvania Station I began to like New York, the racy, adventurous feel of it at night and the satisfaction that the constant flicker of men and women and machines gives to the restless eye I liked to walk up out romantic wom- en from the crowd and imagine that in a few minutes I was going to enter into their lives, and no one would ever know or disapprove Sometimes, in my mind, I followed them to their apartments on the corners of hidden streets, and they turned and smiled back at me before they faded through a door into warm darkness At the enchanted metropoli- tan twilight I felt a haunting loneliness sometimes, and felt it in others—poor young clerks who loitered in front of windows waiting until it was time for a solitary restaurant dinner—young clerks in the dusk, wasting the most poi- gnant moments of night and life Again at eight o’clock, when the dark lanes of the For- ties were five deep with throbbing taxi cabs, bound for the a big sensation.’ He smiled with jovial condescension and added ‘Some sensation!’ whereupon everybody laughed ‘The piece is known,’ he concluded lustily, ‘as ‘Vladimir Tostoff’s Jazz History of the World.’ ‘ The nature of Mr Tostoff’s composition eluded me, be- cause just as it began my eyes fell on Gatsby, standing alone on the marble steps and looking from one group to another with approving eyes His tanned skin was drawn attractive- ly tight on his face and his short hair looked as though it were trimmed every day I could see nothing sinister about him I wondered if the fact that he was not drinking helped to set him off from his guests, for it seemed to me that he grew more correct as the fraternal hilarity increased When the ‘Jazz History of the World’ was over girls were putting their heads on men’s shoulders in a puppyish, convivial way, girls were swooning backward playfully into men’s arms, even into groups knowing that some one would ar- rest their falls—but no one swooned backward on Gatsby and no French bob touched Gatsby’s shoulder and no sing- ing quartets were formed with Gatsby’s head for one link ‘I beg your pardon.’ Gatsby’s butler was suddenly standing beside us ‘Miss Baker?’ he inquired ‘I beg your pardon but Mr Gatsby would like to speak to you alone.’ ‘With me?’ she exclaimed in surprise ‘Yes, madame.’ She go eyebrows at me in aston- ishment, and followed the butler toward the house I noticed that she wore her evening dress, all her dresses, like sports 56 The Great Gatsby clothes—there was a jauntiness about her movements as if she had first learned to walk upon golf courses on clean, crisp mornings I was alone and it was almost two For some time confused and intriguing sounds had issued from a long many-win- dowed room which overhung the terrace Eluding Jordan’s undergraduate who was now engaged in an obstetrical con- versation with two chorus girls, and who implored me to join him, I went inside The large room was full of people One of the girls in yellow was playing the piano and beside her stood a tall, red haired young lady from a famous chorus, engaged in song She had drunk a quantity of champagne and during the course of her song she had decided ineptly that every- thing was very very sad—she was not only singing, she was weeping too Whenever there was a pause in the song she filled it with gasping broken sobs and then took up the lyr- ic again in a quavering soprano The tears coursed down her cheeks—not freely, however, for when they came into contact with her heavily beaded eyelashes they assumed an inky color, and pursued the rest of their way in slow black rivulets A humorous suggestion was made that she face whereupon she threw up her hands, sank into a chair and went off into a deep vinous sleep ‘She had a fight with a man who says he’s her husband,’ explained a girl at my elbow I looked around Most of the remaining women were now having fights with men said to be their husbands Even Jordan’s party, the quartet from East Egg, were rent asun- Free eBooks at Planet eBook.com 57 der by dissension One of the men was talking with curious intensity to a young actress, and his wife after attempt- ing to laugh at the situation in a dignified and indifferent way broke down entirely and resorted to flank attacks—at intervals she appeared suddenly at his side like an angry diamond, and hissed ‘You promised!’ into his ear The reluctance to go home was not confined to wayward men The hall was at present occupied by two deplorably so- ber men and their highly indignant wives The wives were sympathizing with each other in slightly raised voices ‘Whenever he sees I’m having a good time he wants to go home.’ ‘Never heard anything so selfish in my life.’ ‘We’re always the first ones to leave.’ ‘So are we.’ ‘Well, we’re almost the last tonight,’ said one of the men sheepishly ‘The orchestra left half an hour ago.’ In spite of the wives’ agreement that such malevolence was beyond credibility, the dispute ended in a short strug- gle, and both wives were lifted Sarabjit Kumar, Lovely Professional University Unit 1: Introduction to E-Commerce and E-Business As I waited for my hat in the hall the door of the library opened and Jordan Baker and Gatsby came out together He was saying some last word to her but the eagerness in his manner tightened abruptly into formality as several people approached him to say goodbye Jordan’s party were calling impatiently to her from the porch but she lingered for a moment to shake hands ‘I’ve just heard the most amazing thing,’ she whispered ‘How long were we in there?’ 58 The Great Gatsby ‘Why,—about an hour.’ ‘It was—simply amazing,’ she repeated abstractedly ‘But I swore I wouldn’t tell it and here I am tantalizing you.’ She yawned gracefully in my face ‘Please come and see me Phone book Under the name of Mrs Sigourney How- ard My aunt ’ She was hurrying off as she talked—her brown hand waved a jaunty salute as she melted into her party at the door Rather ashamed that on my first appearance I had stayed so late, I joined the last of Gatsby’s guests who were clus- tered around him I wanted to explain that I’d hunted for him early in the evening and to apologize for not having known him in the garden ‘Don’t mention it,’ he enjoined me eagerly ‘Don’t give it another thought, old sport.’ The familiar expression held no more familiarity than the hand which reassuringly brushed my shoulder ‘And don’t forget we’re going up in the hydro- plan nine o’clock.’ Then the butler, behind his shoulder: ‘Philadelphia wants you on the phone, sir.’ ‘All right, in a minute Tell them I’ll be right there good night.’ ‘Good night.’ ‘Good night.’ He smiled—and suddenly there seemed to be a pleasant significance in having been among the last to go, as if he had desired it all the time ‘Good night, old sport Good night.’ But as I walked down the steps I saw that the evening was not quite over Fifty feet from the door a dozen headlights Free eBooks at Planet eBook.com 59 illuminated a bizarre and tumultuous scene In the ditch be- side the road, right side up but violently shorn of one wheel, rested a new coupé which had left Gatsby’s drive not two minutes before The sharp jut of a wall accounted for the de- tachment of the wheel which was now getting considerable attention from half a dozen curious chauffeurs However, as they had left their cars blocking the road a harsh discordant din from those in the rear had been audible for some time and added to the already violent confusion of the scene A man in a long duster had dismounted from the wreck and now stood in the middle of the road, looking from the car to the tire and from the tire to the observers in a pleas- ant, puzzled way ‘See!’ he explained ‘It went in the ditch.’ The fact was infinitely astonishing to him—and I rec- ognized first the unusual quality o man—it was the late patron of Gatsby’s library ‘How’d it happen?’ He shrugged his shoulders ‘I know nothing whatever about mechanics,’ he said de- cisively ‘But how did it happen? Did you run into the wall?’ ‘Don’t ask me,’ said Owl Eyes, washing his hands of the whole matter ‘I know very little about driving—next to nothing It happened, and that’s all I know.’ ‘Well, if you’re a poor driver you oughtn’t to try driving at night.’ ‘But I wasn’t even trying,’ he explained indignantly, ‘I wasn’t even trying.’ 60 The Great Gatsby An awed hush fell upon the bystanders ‘Do you want to commit suicide?’ ‘You’re lucky it was just a wheel! A bad driver and not even TRYing!’ ‘You don’t understand,’ explained the criminal ‘I wasn’t driving There’s another man in the car.’ The shock that followed this declaration found voice in a sustained ‘Ah-h-h!’ as the door of the coupé swung slowly open The crowd—it was now a crowd—stepped back in- voluntarily and when the door had opened wide there was a ghostly pause Then, very gradually, part by part, a pale dangling individual stepped out of the wreck, pawing tenta- tively at the ground with a large uncertain dancing shoe Blinded by the glare of the headlights and confused by the incessant groaning of the horns the apparition stood swaying for a moment before he perceived the man in the duster ‘Wha’s matter?’ he inquir outa gas?’ ‘Look!’ Half a dozen fingers pointed at the amputated wheel—he stared at it for a moment and then looked upward as though he suspected that it had dropped from the sky ‘It came off,’ some one explained He nodded ‘At first I din’ notice we’d stopped.’ A pause Then, taking a long breath and straightening his shoulders he remarked in a determined voice: ‘Wonder’ff tell me where there’s a gas’line station?’ Free eBooks at Planet eBook.com 61 At least a dozen men, some of them little better off than he was, explained to him that wheel and car were no longer joined by any physical bond ‘Back out,’ he suggested after a moment ‘Put her in re- verse.’ ‘But the WHEEL’S off!’ He hesitated ‘No harm in trying,’ he said The caterwauling horns had reached a crescendo and I turned away and cut across the lawn toward home I glanced back once A wafer of a moon was shining over Gatsby’s house, making the night fine as before and surviving the laughter and the sound of his still glowing garden A sud- den emptiness seemed to flow now from the windows and the great doors, endowing with complete isolation the fig- ure of the host who stood on the porch, his hand up in a formal gesture of farewell Reading over what I have written so far I see I have given the impression that the events of three nights several weeks apart were all that absorbe Unit 1: Introduction to E-Commerce and E-Business they were merely casual events in a crowded summer and, until much later, they absorbed me infinitely less than my personal af- fairs Most of the time I worked In the early morning the sun threw my shadow westward as I hurried down the white chasms of lower New York to the Probity Trust I knew the other clerks and young bond-salesmen by their first names and lunched with them in dark crowded restaurants on little pig sausages and mashed potatoes and coffee I even 62 The Great Gatsby had a short affair with a girl who lived in Jersey City and worked in the accounting department, but her brother be- gan throwing mean looks in my direction so when she went on her vacation in July I let it blow quietly away I took dinner usually at the Yale Club—for some reason it was the gloomiest event of my day—and then I went up- stairs to the library and studied investments and securities for a conscientious hour There were generally a few rioters around but they never came into the library so it was a good place to work After that, if the night was mellow I strolled down Madison Avenue past the old Murray Hill Hotel and over Thirty-third Street to the Pennsylvania Station I began to like New York, the racy, adventurous feel of it at night and the satisfaction that the constant flicker of men and women and machines gives to the restless eye I liked to walk up out romantic wom- en from the crowd and imagine that in a few minutes I was going to enter into their lives, and no one would ever know or disapprove Sometimes, in my mind, I followed them to their apartments on the corners of hidden streets, and they turned and smiled back at me before they faded through a door into warm darkness At the enchanted metropoli- tan twilight I felt a haunting loneliness sometimes, and felt it in others—poor young clerks who loitered in front of windows waiting until it was time for a solitary restaurant dinner—young clerks in the dusk, wasting the most poi- gnant moments of night and life Again at eight o’clock, when the dark lanes of the For- ties were five deep with throbbing taxi cabs, bound for the CONTENTS Objectives Introduction 1.1 E-Commerce and E-Business 1.1.1 Evolution of E-Commerce 1.1.2 Factors Fueling E-Commerce 1.2 Comparison of E-Commerce with Traditional Commerce 1.3 Media Convergence 1.4 Business Application of E-Commerce 1.4.1 Anatomy of E-Commerce Applications 1.4.2 E-Commerce Consumer Applications 1.4.3 E-Commerce Organization Applications 1.5 Need for E-Commerce and E-Business 1.6 Basics of E-Commerce: Network and Electronic Transactions Today 1.7 Summary 1.8 Keywords 1.9 Self Assessment 1.10 Review Questions 1.11 Further Readings Objectives After studying this unit, you will be able to: • Define e-commerce and e-Business • Compare e-commerce with traditional commerce • Understand media convergence • Explain the business applications of e-commerce • Discuss the need for e-commerce and e-Business • Describe the basics of e-commerce: network and electronic transaction today Introduction Commerce includes purchase, sale, and exchange of commodities Therefore, it can be defined as an exchange of commodities or all activities involved in transferring goods from producers to consumers Commerce has been a major part of human lives since the beginning of history The implementation of the Internet has created a paradigm shift in the way businesses are conducted today The past decade has witnessed the emergence of a new kind of commerce known as e-commerce According to the European Union’s Web site, e-commerce is a concept dealing with any form of business transaction or information exchange executed using Information and Communication Technology (ICT), between companies, companies and their customers, or companies and public administrations LOVELY PROFESSIONAL UNIVERSITY a big sensation.’ He smiled with jovial condescension and added ‘Some sensation!’ whereupon everybody laughed ‘The piece is known,’ he concluded lustily, ‘as ‘Vladimir Tostoff’s Jazz History of the World.’ ‘ The nature of Mr Tostoff’s composition eluded me, be- cause just as it began my eyes fell on Gatsby, standing alone on the marble steps and looking from one group to another with approving eyes His tanned skin was drawn attractive- ly tight on his face and his short hair looked as though it were trimmed every day I could see nothing sinister about him I wondered if the fact that he was not drinking helped to set him off from his guests, for it seemed to me that he grew more correct as the fraternal hilarity increased When the ‘Jazz History of the World’ was over girls were putting their heads on men’s shoulders in a puppyish, convivial way, girls were swooning backward playfully into men’s arms, even into groups knowing that some one would ar- rest their falls—but no one swooned backward on Gatsby and no French bob touched Gatsby’s shoulder and no sing- ing quartets were formed with Gatsby’s head for one link ‘I beg your pardon.’ Gatsby’s butler was suddenly standing beside us ‘Miss Baker?’ he inquired ‘I beg your pardon but Mr Gatsby would like to speak to you alone.’ ‘With me?’ she exclaimed in surprise ‘Yes, madame.’ She go eyebrows at me in aston- ishment, and followed the butler toward the house I noticed that she wore her evening dress, all her dresses, like sports 56 The Great Gatsby clothes—there was a jauntiness about her movements as if she had first learned to walk upon golf courses on clean, crisp mornings I was alone and it was almost two For some time confused and intriguing sounds had issued from a long many-win- dowed room which overhung the terrace Eluding Jordan’s undergraduate who was now engaged in an obstetrical con- versation with two chorus girls, and who implored me to join him, I went inside The large room was full of people One of the girls in yellow was playing the piano and beside her stood a tall, red haired young lady from a famous chorus, engaged in song She had drunk a quantity of champagne and during the course of her song she had decided ineptly that every- thing was very very sad—she was not only singing, she was weeping too Whenever there was a pause in the song she filled it with gasping broken sobs and then took up the lyr- ic again in a quavering soprano The tears coursed down her cheeks—not freely, however, for when they came into contact with her heavily beaded eyelashes they assumed an inky color, and pursued the rest of their way in slow black rivulets A humorous suggestion was made that she face whereupon she threw up her hands, sank into a chair and went off into a deep vinous sleep ‘She had a fight with a man who says he’s her husband,’ explained a girl at my elbow I looked around Most of the remaining women were now having fights with men said to be their husbands Even Jordan’s party, the quartet from East Egg, were rent asun- Free eBooks at Planet eBook.com 57 der by dissension One of the men was talking with curious intensity to a young actress, and his wife after attempt- ing to laugh at the situation in a dignified and indifferent way broke down entirely and resorted to flank attacks—at intervals she appeared suddenly at his side like an angry diamond, and hissed ‘You promised!’ into his ear The reluctance to go home was not confined to wayward men The hall was at present occupied by two deplorably so- ber men and their highly indignant wives The wives were sympathizing with each other in slightly raised voices ‘Whenever he sees I’m having a good time he wants to go home.’ ‘Never heard anything so selfish in my life.’ ‘We’re always the first ones to leave.’ ‘So are we.’ ‘Well, we’re almost the last tonight,’ said one of the men sheepishly ‘The orchestra left half an hour ago.’ In spite of the wives’ agreement that such malevolence was beyond credibility, the dispute ended in a short strug- gle, and both wives were lifted E-Commerce and E-Business As I waited for my hat in the hall the door of the library opened and Jordan Baker and Gatsby came out together He was saying some last word to her but the eagerness in his manner tightened abruptly into formality as several people approached him to say goodbye Jordan’s party were calling impatiently to her from the porch but she lingered for a moment to shake hands ‘I’ve just heard the most amazing thing,’ she whispered ‘How long were we in there?’ 58 The Great Gatsby ‘Why,—about an hour.’ ‘It was—simply amazing,’ she repeated abstractedly ‘But I swore I wouldn’t tell it and here I am tantalizing you.’ She yawned gracefully in my face ‘Please come and see me Phone book Under the name of Mrs Sigourney How- ard My aunt ’ She was hurrying off as she talked—her brown hand waved a jaunty salute as she melted into her party at the door Rather ashamed that on my first appearance I had stayed so late, I joined the last of Gatsby’s guests who were clus- tered around him I wanted to explain that I’d hunted for him early in the evening and to apologize for not having known him in the garden ‘Don’t mention it,’ he enjoined me eagerly ‘Don’t give it another thought, old sport.’ The familiar expression held no more familiarity than the hand which reassuringly brushed my shoulder ‘And don’t forget we’re going up in the hydro- plan nine o’clock.’ Then the butler, behind his shoulder: ‘Philadelphia wants you on the phone, sir.’ ‘All right, in a minute Tell them I’ll be right there good night.’ ‘Good night.’ ‘Good night.’ He smiled—and suddenly there seemed to be a pleasant significance in having been among the last to go, as if he had desired it all the time ‘Good night, old sport Good night.’ But as I walked down the steps I saw that the evening was not quite over Fifty feet from the door a dozen headlights Free eBooks at Planet eBook.com 59 illuminated a bizarre and tumultuous scene In the ditch be- side the road, right side up but violently shorn of one wheel, rested a new coupé which had left Gatsby’s drive not two minutes before The sharp jut of a wall accounted for the de- tachment of the wheel which was now getting considerable attention from half a dozen curious chauffeurs However, as they had left their cars blocking the road a harsh discordant din from those in the rear had been audible for some time and added to the already violent confusion of the scene A man in a long duster had dismounted from the wreck and now stood in the middle of the road, looking from the car to the tire and from the tire to the observers in a pleas- ant, puzzled way ‘See!’ he explained ‘It went in the ditch.’ The fact was infinitely astonishing to him—and I rec- ognized first the unusual quality o man—it was the late patron of Gatsby’s library ‘How’d it happen?’ He shrugged his shoulders ‘I know nothing whatever about mechanics,’ he said de- cisively ‘But how did it happen? Did you run into the wall?’ ‘Don’t ask me,’ said Owl Eyes, washing his hands of the whole matter ‘I know very little about driving—next to nothing It happened, and that’s all I know.’ ‘Well, if you’re a poor driver you oughtn’t to try driving at night.’ ‘But I wasn’t even trying,’ he explained indignantly, ‘I wasn’t even trying.’ 60 The Great Gatsby An awed hush fell upon the bystanders ‘Do you want to commit suicide?’ ‘You’re lucky it was just a wheel! A bad driver and not even TRYing!’ ‘You don’t understand,’ explained the criminal ‘I wasn’t driving There’s another man in the car.’ The shock that followed this declaration found voice in a sustained ‘Ah-h-h!’ as the door of the coupé swung slowly open The crowd—it was now a crowd—stepped back in- voluntarily and when the door had opened wide there was a ghostly pause Then, very gradually, part by part, a pale dangling individual stepped out of the wreck, pawing tenta- tively at the ground with a large uncertain dancing shoe Blinded by the glare of the headlights and confused by the incessant groaning of the horns the apparition stood swaying for a moment before he perceived the man in the duster ‘Wha’s matter?’ he inquir According to IBM’s Web site, e-Business is defined as the concept of transforming key business activities through the use of internet technologies outa gas?’ ‘Look!’ Half a dozen fingers pointed at the amputated wheel—he stared at it for a moment and then looked upward as though he suspected that it had dropped from the sky ‘It came off,’ some one explained He nodded ‘At first I din’ notice we’d stopped.’ A pause Then, taking a long breath and straightening his shoulders he remarked in a determined voice: ‘Wonder’ff tell me where there’s a gas’line station?’ Free eBooks at Planet eBook.com 61 At least a dozen men, some of them little better off than he was, explained to him that wheel and car were no longer joined by any physical bond ‘Back out,’ he suggested after a moment ‘Put her in re- verse.’ ‘But the WHEEL’S off!’ He hesitated ‘No harm in trying,’ he said The caterwauling horns had reached a crescendo and I turned away and cut across the lawn toward home I glanced back once A wafer of a moon was shining over Gatsby’s house, making the night fine as before and surviving the laughter and the sound of his still glowing garden A sud- den emptiness seemed to flow now from the windows and the great doors, endowing with complete isolation the fig- ure of the host who stood on the porch, his hand up in a formal gesture of farewell Reading over what I have written so far I see I have given the impression that the events of three nights several weeks apart were all that absorbe they were merely casual events in a crowded summer and, until much later, they absorbed me infinitely less than my personal af- fairs Most of the time I worked In the early morning the sun threw my shadow westward as I hurried down the white chasms of lower New York to the Probity Trust I knew the other clerks and young bond-salesmen by their first names and lunched with them in dark crowded restaurants on little pig sausages and mashed potatoes and coffee I even 62 The Great Gatsby had a short affair with a girl who lived in Jersey City and worked in the accounting department, but her brother be- gan throwing mean looks in my direction so when she went on her vacation in July I let it blow quietly away I took dinner usually at the Yale Club—for some reason it was the gloomiest event of my day—and then I went up- stairs to the library and studied investments and securities for a conscientious hour There were generally a few rioters around but they never came into the library so it was a good place to work After that, if the night was mellow I strolled down Madison Avenue past the old Murray Hill Hotel and over Thirty-third Street to the Pennsylvania Station I began to like New York, the racy, adventurous feel of it at night and the satisfaction that the constant flicker of men and women and machines gives to the restless eye I liked to walk up 1.1 E-Commerce and E-Business out romantic wom- en from the crowd and imagine that in a few minutes I was going to enter into their lives, and no one would ever know or disapprove Sometimes, in my mind, I followed them to their apartments on the corners of hidden streets, and they turned and smiled back at me before they faded through a door into warm darkness At the enchanted metropoli- tan twilight I felt a haunting loneliness sometimes, and felt it in others—poor young clerks who loitered in front of windows waiting until it was time for a solitary restaurant dinner—young clerks in the dusk, wasting the most poi- gnant moments of night and life Again at eight o’clock, when the dark lanes of the For- ties were five deep with throbbing taxi cabs, bound for the Let us first understand the terms e-commerce and e-Business Electronic commerce, also termed as ecommerce, is a process of buying and selling of goods or services using electronic systems These electronic systems can either be the Internet or other computer networks The World Wide Web plays a major role in the implementation of e-commerce in most of the organizations Did you know? J.P Morgan annual forecast report estimates the value of global e-commerce in 2010 at $680 billion worldwide and up to 18.9% in the form of revenue E-Commerce in the U.S is expected to increase to $187 billion at 13.2% J.P Morgan predicts that global ecommerce revenue will increase to $963 billion by 2013 Some use the terms e-commerce and e-Business in an interchangeable manner, but these terms refer to different concepts The concept where ICT is used in buying and selling of goods or services between organizations and in Business-to-Consumer (B2C) transactions is known as e-commerce On the other hand, the concept where ICT is used to enhance the key business processes through the facilities available on the Internet is known as e-Business It comprises of any process by which an organization conducts business over a computer network The three main processes enhanced in e-Business are: Production processes, which include: (a) Procurement (b) Ordering and replenishment of stocks (c) Processing of payments (d) Electronic links with suppliers (e) Production control processes Customer-focused processes, which include: (a) Promotional and marketing efforts (b) Selling over the Internet (c) Processing of customers’ purchase orders and payments (d) Customer support Internal management processes, which include: (a) Employee services (b) Employee training (c) Internal information-sharing (d) Video conferencing (e) Recruiting E-Commerce generally meets the needs of an organization, retailers and consumers to reduce the costs It also considers the quality of service and delivery of goods 1.1.1 Evolution of E-Commerce A combination of technological innovation and regulatory reform has helped in the evolution of ecommerce In the early 1970s, e-commerce applications were first developed with innovations like Electronic Funds Transfer (EFT) to electronically transfer funds from one organization to another However, these applications were used in only a few corporations, financial institutions and other LOVELY PROFESSIONAL UNIVERSITY a big sensation.’ He smiled with jovial condescension and added ‘Some sensation!’ whereupon everybody laughed ‘The piece is known,’ he concluded lustily, ‘as ‘Vladimir Tostoff’s Jazz History of the World.’ ‘ The nature of Mr Tostoff’s composition eluded me, be- cause just as it began my eyes fell on Gatsby, standing alone on the marble steps and looking from one group to another with approving eyes His tanned skin was drawn attractive- ly tight on his face and his short hair looked as though it were trimmed every day I could see nothing sinister about him I wondered if the fact that he was not drinking helped to set him off from his guests, for it seemed to me that he grew more correct as the fraternal hilarity increased When the ‘Jazz History of the World’ was over girls were putting their heads on men’s shoulders in a puppyish, convivial way, girls were swooning backward playfully into men’s arms, even into groups knowing that some one would ar- rest their falls—but no one swooned backward on Gatsby and no French bob touched Gatsby’s shoulder and no sing- ing quartets were formed with Gatsby’s head for one link ‘I beg your pardon.’ Gatsby’s butler was suddenly standing beside us ‘Miss Baker?’ he inquired ‘I beg your pardon but Mr Gatsby would like to speak to you alone.’ ‘With me?’ she exclaimed in surprise ‘Yes, madame.’ She go eyebrows at me in aston- ishment, and followed the butler toward the house I noticed that she wore her evening dress, all her dresses, like sports 56 The Great Gatsby clothes—there was a jauntiness about her movements as if she had first learned to walk upon golf courses on clean, crisp mornings I was alone and it was almost two For some time confused and intriguing sounds had issued from a long many-win- dowed room which overhung the terrace Eluding Jordan’s undergraduate who was now engaged in an obstetrical con- versation with two chorus girls, and who implored me to join him, I went inside The large room was full of people One of the girls in yellow was playing the piano and beside her stood a tall, red haired young lady from a famous chorus, engaged in song She had drunk a quantity of champagne and during the course of her song she had decided ineptly that every- thing was very very sad—she was not only singing, she was weeping too Whenever there was a pause in the song she filled it with gasping broken sobs and then took up the lyr- ic again in a quavering soprano The tears coursed down her cheeks—not freely, however, for when they came into contact with her heavily beaded eyelashes they assumed an inky color, and pursued the rest of their way in slow black rivulets A humorous suggestion was made that she face whereupon she threw up her hands, sank into a chair and went off into a deep vinous sleep ‘She had a fight with a man who says he’s her husband,’ explained a girl at my elbow I looked around Most of the remaining women were now having fights with men said to be their husbands Even Jordan’s party, the quartet from East Egg, were rent asun- Free eBooks at Planet eBook.com 57 der by dissension One of the men was talking with curious intensity to a young actress, and his wife after attempt- ing to laugh at the situation in a dignified and indifferent way broke down entirely and resorted to flank attacks—at intervals she appeared suddenly at his side like an angry diamond, and hissed ‘You promised!’ into his ear The reluctance to go home was not confined to wayward men The hall was at present occupied by two deplorably so- ber men and their highly indignant wives The wives were sympathizing with each other in slightly raised voices ‘Whenever he sees I’m having a good time he wants to go home.’ ‘Never heard anything so selfish in my life.’ ‘We’re always the first ones to leave.’ ‘So are we.’ ‘Well, we’re almost the last tonight,’ said one of the men sheepishly ‘The orchestra left half an hour ago.’ In spite of the wives’ agreement that such malevolence was beyond credibility, the dispute ended in a short strug- gle, and both wives were lifted Unit 1: Introduction to E-Commerce and E-Business As I waited for my hat in the hall the door of the library opened and Jordan Baker and Gatsby came out together He was saying some last word to her but the eagerness in his manner tightened abruptly into formality as several people approached him to say goodbye Jordan’s party were calling impatiently to her from the porch but she lingered for a moment to shake hands ‘I’ve just heard the most amazing thing,’ she whispered ‘How long were we in there?’ 58 The Great Gatsby ‘Why,—about an hour.’ ‘It was—simply amazing,’ she repeated abstractedly ‘But I swore I wouldn’t tell it and here I am tantalizing you.’ She yawned gracefully in my face ‘Please come and see me Phone book Under the name of Mrs Sigourney How- ard My aunt ’ She was hurrying off as she talked—her brown hand waved a jaunty salute as she melted into her party at the door Rather ashamed that on my first appearance I had stayed so late, I joined the last of Gatsby’s guests who were clus- tered around him I wanted to explain that I’d hunted for him early in the evening and to apologize for not having known him in the garden ‘Don’t mention it,’ he enjoined me eagerly ‘Don’t give it another thought, old sport.’ The familiar expression held no more familiarity than the hand which reassuringly brushed my shoulder ‘And don’t forget we’re going up in the hydro- plan nine o’clock.’ Then the butler, behind his shoulder: ‘Philadelphia wants you on the phone, sir.’ ‘All right, in a minute Tell them I’ll be right there good night.’ ‘Good night.’ ‘Good night.’ He smiled—and suddenly there seemed to be a pleasant significance in having been among the last to go, as if he had desired it all the time ‘Good night, old sport Good night.’ But as I walked down the steps I saw that the evening was not quite over Fifty feet from the door a dozen headlights Free eBooks at Planet eBook.com 59 illuminated a bizarre and tumultuous scene In the ditch be- side the road, right side up but violently shorn of one wheel, rested a new coupé which had left Gatsby’s drive not two minutes before The sharp jut of a wall accounted for the de- tachment of the wheel which was now getting considerable attention from half a dozen curious chauffeurs However, as they had left their cars blocking the road a harsh discordant din from those in the rear had been audible for some time and added to the already violent confusion of the scene A man in a long duster had dismounted from the wreck and now stood in the middle of the road, looking from the car to the tire and from the tire to the observers in a pleas- ant, puzzled way ‘See!’ he explained ‘It went in the ditch.’ The fact was infinitely astonishing to him—and I rec- ognized first the unusual quality o man—it was the late patron of Gatsby’s library ‘How’d it happen?’ He shrugged his shoulders ‘I know nothing whatever about mechanics,’ he said de- cisively ‘But how did it happen? Did you run into the wall?’ ‘Don’t ask me,’ said Owl Eyes, washing his hands of the whole matter ‘I know very little about driving—next to nothing It happened, and that’s all I know.’ ‘Well, if you’re a poor driver you oughtn’t to try driving at night.’ ‘But I wasn’t even trying,’ he explained indignantly, ‘I wasn’t even trying.’ 60 The Great Gatsby An awed hush fell upon the bystanders ‘Do you want to commit suicide?’ ‘You’re lucky it was just a wheel! A bad driver and not even TRYing!’ ‘You don’t understand,’ explained the criminal ‘I wasn’t driving There’s another man in the car.’ The shock that followed this declaration found voice in a sustained ‘Ah-h-h!’ as the door of the coupé swung slowly open The crowd—it was now a crowd—stepped back in- voluntarily and when the door had opened wide there was a ghostly pause Then, very gradually, part by part, a pale dangling individual stepped out of the wreck, pawing tenta- tively at the ground with a large uncertain dancing shoe Blinded by the glare of the headlights and confused by the incessant groaning of the horns the apparition stood swaying for a moment before he perceived the man in the duster ‘Wha’s matter?’ he inquir businesses Later, Electronic Data Interchange (EDI) was introduced to electronically transfer documents which extended electronic transfers from financial transactions to other types of transaction processing outa gas?’ ‘Look!’ Half a dozen fingers pointed at the amputated wheel—he stared at it for a moment and then looked upward as though he suspected that it had dropped from the sky ‘It came off,’ some one explained He nodded ‘At first I din’ notice we’d stopped.’ A pause Then, taking a long breath and straightening his shoulders he remarked in a determined voice: ‘Wonder’ff tell me where there’s a gas’line station?’ Free eBooks at Planet eBook.com 61 At least a dozen men, some of them little better off than he was, explained to him that wheel and car were no longer joined by any physical bond ‘Back out,’ he suggested after a moment ‘Put her in re- verse.’ ‘But the WHEEL’S off!’ He hesitated ‘No harm in trying,’ he said The caterwauling horns had reached a crescendo and I turned away and cut across the lawn toward home I glanced back once A wafer of a moon was shining over Gatsby’s house, making the night fine as before and surviving the laughter and the sound of his still glowing garden A sud- den emptiness seemed to flow now from the windows and the great doors, endowing with complete isolation the fig- ure of the host who stood on the porch, his hand up in a formal gesture of farewell Reading over what I have written so far I see I have given the impression that the events of three nights several weeks apart were all that absorbe they were merely casual events in a crowded summer and, until much later, they absorbed me infinitely less than my personal af- fairs Most of the time I worked In the early morning the sun threw my shadow westward as I hurried down the white chasms of lower New York to the Probity Trust I knew the other clerks and young bond-salesmen by their first names and lunched with them in dark crowded restaurants on little pig sausages and mashed potatoes and coffee I even 62 The Great Gatsby had a short affair with a girl who lived in Jersey City and worked in the accounting department, but her brother be- gan throwing mean looks in my direction so when she went on her vacation in July I let it blow quietly away I took dinner usually at the Yale Club—for some reason it was the gloomiest event of my day—and then I went up- stairs to the library and studied investments and securities for a conscientious hour There were generally a few rioters around but they never came into the library so it was a good place to work After that, if the night was mellow I strolled down Madison Avenue past the old Murray Hill Hotel and over Thirty-third Street to the Pennsylvania Station I began to like New York, the racy, adventurous feel of it at night and the satisfaction that the constant flicker of men and women and machines gives to the restless eye I liked to walk up out romantic wom- en from the crowd and imagine that in a few minutes I was going to enter into their lives, and no one would ever know or disapprove Sometimes, in my mind, I followed them to their apartments on the corners of hidden streets, and they turned and smiled back at me before they faded through a door into warm darkness At the enchanted metropoli- tan twilight I felt a haunting loneliness sometimes, and felt it in others—poor young clerks who loitered in front of windows waiting until it was time for a solitary restaurant dinner—young clerks in the dusk, wasting the most poi- gnant moments of night and life Again at eight o’clock, when the dark lanes of the For- ties were five deep with throbbing taxi cabs, bound for the E-Commerce of today started with the launch of the World Wide Web (WWW) and browsers in the early 1990s The relaxation of government restrictions in the telecommunications sector and innovations have helped in the rapid growth of e-commerce As a result, the barriers to enter and engage in ecommerce have fallen rapidly The important milestones in the evolution of e-commerce are: Internet/APRAnet emerged in 1969 WWW and HTML were invented at CERN in 1989 NSF increased the restrictions on commercial use of the Internet in 1991 Mosaic browser was invented at the University of Illinois and released to the public in 1993 Netscape released the Navigator browser in 1994 Dell, Cisco, Amazon.com and others began to use the Internet aggressively for commercial transactions in 1995 Search on Web and prepare a report on the latest developments in e-commerce and eBusiness which occurred after the year 2000 1.1.2 Factors Fueling E-Commerce The three major factors fueling e-commerce are economic factors, marketing and customer interaction factors, and technology factors particularly multimedia convergence Economic Factors: Economic efficiency is one of the most apparent benefits of e-commerce It can be achieved by decreasing communications costs, faster and more economic electronic transactions with suppliers, lower global information sharing and advertising costs, and cheaper customer service alternatives Economic integration can be either internal or external: (a) Internal integration pertains to the electronic communication between various departments, and the networking of business operations and processes within an organization It helps to store critical business information in digital form that can be recovered immediately and transmitted electronically A corporate intranet is the best example of internal integration (b) External integration is the electronic communication between corporations, suppliers, customers or clients, and contractors in a virtual networking environment with the Internet as medium Did you know? Procter and Gamble, IBM, Nestlé, and Intel are some of the companies with corporate intranets Market and Customer Interaction Factors: Organizations are encouraged to use e-commerce in product promotion and marketing to capture international markets Similarly, the Internet is used as a medium for improving customer service and support The Internet also helps companies to provide their target consumers with more detailed product and service information LOVELY PROFESSIONAL UNIVERSITY