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Ebook ECommerce and ebusiness: Part 1 presents the following content: Introduction to ECommerce and EBusiness; Business Models of ECommerce; Internet Environment for ECommerce; Electronic Data Interchange to ECommerce; Intranet and Extranet for ECommerce;...Please refer to the documentation for more details. 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the whip and snap of the curtains and the groan of a pic- ture on the wall Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor The younger of the two was a stranger to me She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see That was a way she had She hinted in a mur- mur that the surname of the balancing girl was Baker (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any rate Miss Baker’s lips fluttered, s imperceptibly and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright Again a sort of 12 The Great Gatsby apology arose to my lips Almost any exhibition of complete self sufficiency draws a stunned tribute from me I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me ‘Do they miss me?’ she cried ecstatically ‘The whole town is desolate All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I’d like to.’ ‘She’s asleep She’s tw ever seen her?’ ‘Never.’ ‘Well, you ought to see her She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him ‘Never heard of them,’ he remarked decisively This annoyed me ‘You will,’ I answered shortly ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what it was she ‘got done.’ I enjoyed lo slender, small- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face It occurred to me now that I had seen her, or a picture of her, somewhere before ‘You live in West Egg,’ she remarked contemptuously ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind ‘Why CANDLES?’ objected Daisy, frowning She snapped them out with her fingers ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting down at the table as if she were g said Daisy ‘What’ll we plan?’ She turned to me helplessly ‘What people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger ‘Look!’ she complained ‘I hurt it.’ We all looked—the knuckle was black and blue ‘You did it, Tom,’ she said accusingly ‘I know you didn’t mean to but you DID it That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained They knew that presently dinner would be over and a little later the evening too would be over and casually put away It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret ‘Can’t you talk about crops or somet particular by this remark but it was taken up in an unexpected way ‘Civilization’s going to pieces,’ broke out Tom violently 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone ‘Well, it’s a fine book, and everybody ought to read it The idea is if we don’t look out the white race will be—will be ut- terly submerged It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness ‘He reads deep books with long words in them What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently ‘This fellow has worked out the whole thing It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair ‘This idea is that we’re Nordics I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again ‘—and we’ve produced all the things that go to make civili- zation—oh, science and art and all that Do you see pathetic in his concentration as if his complacency, more acute than of old, was not enough to him any more When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me ‘I’ll tell you a family secret,’ she whispered enthusiasti- E-Commerce and E-Business DCAP511/DCAP306 Editor Dr Manmohan Sharma the whip and snap of the curtains and the groan of a pic- ture on the wall Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor The younger of the two was a stranger to me She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see That was a way she had She hinted in a mur- mur that the surname of the balancing girl was Baker (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any rate Miss Baker imperceptibly and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright Again a sort of 12 The Great Gatsby apology arose to my lips Almost any exhibition of complete self sufficiency draws a stunned tribute from me I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me ‘Do they miss me?’ she cried ecstatically ‘The whole town is desolate All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I’d like to.’ ‘She’s ever seen her?’ ‘Never.’ ‘Well, you ought to see her She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him ‘Never heard of them,’ he remarked decisively This annoyed me ‘You will,’ I answered shortly ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what it was she ‘got d slender, small- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face It occurred to me now that I had seen her, or a picture of her, somewhere before ‘You live in West Egg,’ she remarked contemptuously ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind ‘Why CANDLES?’ objected Daisy, frowning She snapped them out with her fingers ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting down at the table said Daisy ‘What’ll we plan?’ She turned to me helplessly ‘What people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger ‘Look!’ she complained ‘I hurt it.’ We all looked—the knuckle was black and blue ‘You did it, Tom,’ she said accusingly ‘I know you didn’t mean to but you DID it That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained They knew that presently dinner would be over and a little later the evening too would be over and casually put away It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret ‘Can’t you talk abou particular by this remark but it was taken up in an unexpected way ‘Civilization’s going to pieces,’ broke out Tom violently 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone ‘Well, it’s a fine book, and everybody ought to read it The idea is if we don’t look out the white race will be—will be ut- terly submerged It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness ‘He reads deep books with long words in them What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently ‘This fellow has worked out the whole thing It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair ‘This idea is that we’re Nordics I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again ‘—and we’ve produced all the things that go to make civili- zation—oh, science and art and al pathetic in his concentration as if his complacency, more acute than of old, was not enough to him any more When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me ‘I’ll tell you a family secret,’ she whispered enthusiasti- www.lpude.in DIRECTORATE OF DISTANCE EDUCATION E-COMMERCE AND E-BUSINESS Edited By Dr Manmohan Sharma the whip and snap of the curtains and the groan of a pic- ture on the wall Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor The younger of the two was a stranger to me She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see That was a way she had She hinted in a mur- mur that the surname of the balancing girl was Baker (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any rate Miss Baker imperceptibly and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright Again a sort of 12 The Great Gatsby apology arose to my lips Almost any exhibition of complete self sufficiency draws a stunned tribute from me I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me ‘Do they miss me?’ she cried ecstatically ‘The whole town is desolate All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I’d like to.’ ‘She’s ever seen her?’ ‘Never.’ ‘Well, you ought to see her She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him ‘Never heard of them,’ he remarked decisively This annoyed me ‘You will,’ I answered shortly ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what it was she ‘got d slender, small- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face It occurred to me now that I had seen her, or a picture of her, somewhere before ‘You live in West Egg,’ she remarked contemptuously ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind ‘Why CANDLES?’ objected Daisy, frowning She snapped them out with her fingers ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting down at the table said Daisy ‘What’ll we plan?’ She turned to me helplessly ‘What people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger ‘Look!’ she complained ‘I hurt it.’ We all looked—the knuckle was black and blue ‘You did it, Tom,’ she said accusingly ‘I know you didn’t mean to but you DID it That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained They knew that presently dinner would be over and a little later the evening too would be over and casually put away It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret ‘Can’t you talk abou particular by this remark but it was taken up in an unexpected way ‘Civilization’s going to pieces,’ broke out Tom violently 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone ‘Well, it’s a fine book, and everybody ought to read it The idea is if we don’t look out the white race will be—will be ut- terly submerged It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness ‘He reads deep books with long words in them What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently ‘This fellow has worked out the whole thing It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair ‘This idea is that we’re Nordics I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again ‘—and we’ve produced all the things that go to make civili- zation—oh, science and art and al pathetic in his concentration as if his complacency, more acute than of old, was not enough to him any more When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me ‘I’ll tell you a family secret,’ she whispered enthusiasti- ISBN: 978-93-87034-72-3 Printed by EXCEL BOOKS PRIVATE LIMITED Regd Office: E-77, South Ext Part-I, Delhi-110049 Corporate Office: 1E/14, Jhandewalan Extension, New Delhi-110055 +91-8800697053, +91-011-47520129 info@excelbooks.com/projects@excelbooks.com internationalalliance@excelbooks.com www.excelbooks.com for Lovely Professional University Phagwara the whip and snap of the curtains and the groan of a pic- ture on the wall Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor The younger of the two was a stranger to me She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see That was a way she had She hinted in a mur- mur that the surname of the balancing girl was Baker (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any rate Miss Baker imperceptibly and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright Again a sort of 12 The Great Gatsby apology arose to my lips Almost any exhibition of complete self sufficiency draws a stunned tribute from me I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me ‘Do they miss me?’ she cried ecstatically ‘The whole town is desolate All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I’d like to.’ ‘She’s ever seen her?’ ‘Never.’ ‘Well, you ought to see her She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him ‘Never heard of them,’ he remarked decisively This annoyed me ‘You will,’ I answered shortly ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what it was she ‘got d slender, small- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face It occurred to me now that I had seen her, or a picture of her, somewhere before ‘You live in West Egg,’ she remarked contemptuously ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind ‘Why CANDLES?’ objected Daisy, frowning She snapped them out with her fingers ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting down at the table said Daisy ‘What’ll we plan?’ She turned to me helplessly ‘What people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger ‘Look!’ she complained ‘I hurt it.’ We all looked—the knuckle was black and blue ‘You did it, Tom,’ she said accusingly ‘I know you didn’t mean to but you DID it That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained They knew that presently dinner would be over and a little later the evening too would be over and casually put away It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret ‘Can’t you talk abou particular by this remark but it was taken up in an unexpected way ‘Civilization’s going to pieces,’ broke out Tom violently 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone ‘Well, it’s a fine book, and everybody ought to read it The idea is if we don’t look out the white race will be—will be ut- terly submerged It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness ‘He reads deep books with long words in them What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently ‘This fellow has worked out the whole thing It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair ‘This idea is that we’re Nordics I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again ‘—and we’ve produced all the things that go to make civili- zation—oh, science and art and al pathetic in his concentration as if his complacency, more acute than of old, was not enough to him any more When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me ‘I’ll tell you a family secret,’ she whispered enthusiasti- CONTENTS Unit 1: Introduction to E-Commerce and E-Business Sarabjit Kumar, Lovely Professional University Unit 2: Business Models of E-Commerce Manmohan Sharma, Lovely Professional University 19 Unit 3: Internet Environment for E-Commerce Pawan Kumar, Lovely Professional University 31 Unit 4: Electronic Data Interchange to E-Commerce Anil Sharma, Lovely Professional University 37 Unit 5: Intranet and Extranet for E-Commerce Deepak Mehta, Lovely Professional University 51 Unit 6: Security Framework Deepak Mehta, Lovely Professional University 67 Unit 7: Basics of Business Process Reengineering Mithilesh Kumar Dubey, Lovely Professional University 83 Unit 8: Business Process Reengineering – Model and Methodology Pooja Gupta, Lovely Professional University 97 Unit 9: Legal Issues – I Rishi Chopra, Lovely Professional University 111 Unit 10: Legal Issues – II Sarabjit Kumar, Lovely Professional University 119 Unit 11: Cyber Security and Crime Sahil Rampal, Lovely Professional University 127 Unit 12: Management of Change Pawan Kumar, Lovely Professional University 141 Unit 13: Designing and Building E-Commerce Web Site - Basics Mandeep Kaur, Lovely Professional University 155 Unit 14: Designing and Building E-Commerce Web Site - Advanced Sahil Rampal, Lovely Professional University 167 the whip and snap of the curtains and the groan of a pic- ture on the wall Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor The younger of the two was a stranger to me She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see That was a way she had She hinted in a mur- mur that the surname of the balancing girl was Baker (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any rate Miss Baker imperceptibly and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright Again a sort of 12 The Great Gatsby apology arose to my lips Almost any exhibition of complete self sufficiency draws a stunned tribute from me I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me ‘Do they miss me?’ she cried ecstatically ‘The whole town is desolate All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I’d like to.’ ‘She’s ever seen her?’ ‘Never.’ ‘Well, you ought to see her She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him ‘Never heard of them,’ he remarked decisively This annoyed me ‘You will,’ I answered shortly ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what it was she ‘got d slender, small- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face It occurred to me now that I had seen her, or a picture of her, somewhere before ‘You live in West Egg,’ she remarked contemptuously ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind ‘Why CANDLES?’ objected Daisy, frowning She snapped them out with her fingers ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting down at the table said Daisy ‘What’ll we plan?’ She turned to me helplessly ‘What people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger ‘Look!’ she complained ‘I hurt it.’ We all looked—the knuckle was black and blue ‘You did it, Tom,’ she said accusingly ‘I know you didn’t mean to but you DID it That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained They knew that presently dinner would be over and a little later the evening too would be over and casually put away It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret ‘Can’t you talk abou particular by this remark but it was taken up in an unexpected way ‘Civilization’s going to pieces,’ broke out Tom violently 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone ‘Well, it’s a fine book, and everybody ought to read it The idea is if we don’t look out the white race will be—will be ut- terly submerged It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness ‘He reads deep books with long words in them What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently ‘This fellow has worked out the whole thing It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair ‘This idea is that we’re Nordics I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again ‘—and we’ve produced all the things that go to make civili- zation—oh, science and art and al pathetic in his concentration as if his complacency, more acute than of old, was not enough to him any more When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me ‘I’ll tell you a family secret,’ she whispered enthusiasti- the whip and snap of the curtains and the groan of a pic- ture on the wall Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor The younger of the two was a stranger to me She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see That was a way she had She hinted in a mur- mur that the surname of the balancing girl was Baker (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any rate Miss Baker imperceptibly and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright Again a sort of 12 The Great Gatsby apology arose to my lips Almost any exhibition of complete self sufficiency draws a stunned tribute from me I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me ‘Do they miss me?’ she cried ecstatically ‘The whole town is desolate All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I’d like to.’ ‘She’s ever seen her?’ ‘Never.’ ‘Well, you ought to see her She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him ‘Never heard of them,’ he remarked decisively This annoyed me ‘You will,’ I answered shortly ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what it was she ‘got d slender, small- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face It occurred to me now that I had seen her, or a picture of her, somewhere before ‘You live in West Egg,’ she remarked contemptuously ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind ‘Why CANDLES?’ objected Daisy, frowning She snapped them out with her fingers ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting down at the table said Daisy ‘What’ll we plan?’ She turned to me helplessly ‘What people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger ‘Look!’ she complained ‘I hurt it.’ We all looked—the knuckle was black and blue ‘You did it, Tom,’ she said accusingly ‘I know you didn’t mean to but you DID it That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained They knew that presently dinner would be over and a little later the evening too would be over and casually put away It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret ‘Can’t you talk abou particular by this remark but it was taken up in an unexpected way ‘Civilization’s going to pieces,’ broke out Tom violently 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone ‘Well, it’s a fine book, and everybody ought to read it The idea is if we don’t look out the white race will be—will be ut- terly submerged It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness ‘He reads deep books with long words in them What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently ‘This fellow has worked out the whole thing It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair ‘This idea is that we’re Nordics I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again ‘—and we’ve produced all the things that go to make civili- zation—oh, science and art and al pathetic in his concentration as if his complacency, more acute than of old, was not enough to him any more When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me ‘I’ll tell you a family secret,’ she whispered enthusiasti- SYLLABUS E-Commerce and E-Business Objectives: The Objective of this Course is to equip the student with the necessary skills required to view knowledge as the industrial revolution and to provide glimpses of worldwide development S No Description Introduction to E-Commerce and E-Business: Meaning & Concept, E-Commerce vs Traditional Commerce, Media Convergence Business applications & Need for E-Commerce, E-Business Basics of E-Commerce: Network and electronic transactions today The Internet environment for E- Commerce: B2B, B2C transactions, providers and vendors Electronic Data Interchange to E-Commerce: EDI, UN/EDIFACT Standard The Internet & Extranet for E-Commerce: Identification & Tracking tools for E-Commerce, Overview of Internet Bandwidth & Technology Issues Security Framework: Security Concerns, Security Solutions – Symmetric & Asymmetric Cryptosystems, Digital Signatures, PKCS, Protocol for Secure messaging, key management, X.509 Certificates, SET protocols, E-Cash over the Internet Business Process Reengineering: BPR Approach, Strategic Alignment Model, BPR methodology, Rapid Re Methodology & PRLC Legal issues: Paper Document vs Electronic Document, technology for authenticating electronic document, Laws for E-Commerce, EDI interchange agreement, Legal issues for internet Commerce, Cyber Security, Cyber Crimes Management of Change: E-commerce in India Case Study: Designing and building E-Commerce web site Managing Products, Database, Shopping cart applications, Integrating mobile E-Commerce, Payment Gateways, Tracking Orders Eg: Amazon.com, eBay.com 10 Computer Emergency Response Team: CERT in objectives, functions, role, CERT – In Activities the whip and snap of the curtains and the groan of a pic- ture on the wall Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor The younger of the two was a stranger to me She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see That was a way she had She hinted in a mur- mur that the surname of the balancing girl was Baker (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any rate Miss Baker’s lips fluttered, she imperceptibly and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright Again a sort of 12 The Great Gatsby apology arose to my lips Almost any exhibition of complete self sufficiency draws a stunned tribute from me I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me ‘Do they miss me?’ she cried ecstatically ‘The whole town is desolate All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I’d like to.’ ‘She’s asleep She’s two ever seen her?’ ‘Never.’ ‘Well, you ought to see her She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him ‘Never heard of them,’ he remarked decisively This annoyed me ‘You will,’ I answered shortly ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what it was she ‘got done.’ I enjoyed loo slender, small- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face It occurred to me now that I had seen her, or a picture of her, somewhere before ‘You live in West Egg,’ she remarked contemptuously ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind ‘Why CANDLES?’ objected Daisy, frowning She snapped them out with her fingers ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting down at the table as if she were gett said Daisy ‘What’ll we plan?’ She turned to me helplessly ‘What people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger ‘Look!’ she complained ‘I hurt it.’ We all looked—the knuckle was black and blue ‘You did it, Tom,’ she said accusingly ‘I know you didn’t mean to but you DID it That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained They knew that presently dinner would be over and a little later the evening too would be over and casually put away It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret ‘Can’t you talk about crops or somethin particular by this remark but it was taken up in an unexpected way ‘Civilization’s going to pieces,’ broke out Tom violently 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone ‘Well, it’s a fine book, and everybody ought to read it The idea is if we don’t look out the white race will be—will be ut- terly submerged It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness ‘He reads deep books with long words in them What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently ‘This fellow has worked out the whole thing It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair ‘This idea is that we’re Nordics I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again ‘—and we’ve produced all the things that go to make civili- zation—oh, science and art and all that Do you see?’ pathetic in his concentration as if his complacency, more acute than of old, was not enough to him any more When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me ‘I’ll tell you a family secret,’ she whispered enthusiasti- the whip and snap of the curtains and the groan of a pic- ture on the wall Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor The younger of the two was a stranger to me She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see That was a way she had She hinted in a mur- mur that the surname of the balancing girl was Baker (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any rate Miss Baker’s lips fluttered, she imperceptibly and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright Again a sort of 12 The Great Gatsby apology arose to my lips Almost any exhibition of complete self sufficiency draws a stunned tribute from me I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me ‘Do they miss me?’ she cried ecstatically ‘The whole town is desolate All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I’d like to.’ ‘She’s asleep She’s two ever seen her?’ ‘Never.’ ‘Well, you ought to see her She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him ‘Never heard of them,’ he remarked decisively This annoyed me ‘You will,’ I answered shortly ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what it was she ‘got done.’ I enjoyed loo Sarabjit Kumar, Lovely Professional University Unit 1: Introduction to E-Commerce and E-Business slender, small- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face It occurred to me now that I had seen her, or a picture of her, somewhere before ‘You live in West Egg,’ she remarked contemptuously ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind ‘Why CANDLES?’ objected Daisy, frowning She snapped them out with her fingers ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting down at the table as if she were gett said Daisy ‘What’ll we plan?’ She turned to me helplessly ‘What people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger ‘Look!’ she complained ‘I hurt it.’ We all looked—the knuckle was black and blue ‘You did it, Tom,’ she said accusingly ‘I know you didn’t mean to but you DID it That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained They knew that presently dinner would be over and a little later the evening too would be over and casually put away It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret ‘Can’t you talk about crops or somethin particular by this remark but it was taken up in an unexpected way ‘Civilization’s going to pieces,’ broke out Tom violently 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone ‘Well, it’s a fine book, and everybody ought to read it The idea is if we don’t look out the white race will be—will be ut- terly submerged It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness ‘He reads deep books with long words in them What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently ‘This fellow has worked out the whole thing It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair ‘This idea is that we’re Nordics I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again ‘—and we’ve produced all the things that go to make civili- zation—oh, science and art and all that Do you see?’ pathetic in his concentration as if his complacency, more acute than of old, was not enough to him any more When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me ‘I’ll tell you a family secret,’ she whispered enthusiasti- Unit 1: Introduction to E-Commerce and E-Business CONTENTS Objectives Introduction 1.1 E-Commerce and E-Business 1.1.1 Evolution of E-Commerce 1.1.2 Factors Fueling E-Commerce 1.2 Comparison of E-Commerce with Traditional Commerce 1.3 Media Convergence 1.4 Business Application of E-Commerce 1.4.1 Anatomy of E-Commerce Applications 1.4.2 E-Commerce Consumer Applications 1.4.3 E-Commerce Organization Applications 1.5 Need for E-Commerce and E-Business 1.6 Basics of E-Commerce: Network and Electronic Transactions Today 1.7 Summary 1.8 Keywords 1.9 Self Assessment 1.10 Review Questions 1.11 Further Readings Objectives After studying this unit, you will be able to: • Define e-commerce and e-Business • Compare e-commerce with traditional commerce • Understand media convergence • Explain the business applications of e-commerce • Discuss the need for e-commerce and e-Business • Describe the basics of e-commerce: network and electronic transaction today Introduction Commerce includes purchase, sale, and exchange of commodities Therefore, it can be defined as an exchange of commodities or all activities involved in transferring goods from producers to consumers Commerce has been a major part of human lives since the beginning of history The implementation of the Internet has created a paradigm shift in the way businesses are conducted today The past decade has witnessed the emergence of a new kind of commerce known as e-commerce According to the European Union’s Web site, e-commerce is a concept dealing with any form of business transaction or information exchange executed using Information and Communication Technology (ICT), between companies, companies and their customers, or companies and public administrations LOVELY PROFESSIONAL UNIVERSITY the whip and snap of the curtains and the groan of a pic- ture on the wall Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor The younger of the two was a stranger to me She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see That was a way she had She hinted in a mur- mur that the surname of the balancing girl was Baker (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any rate Miss Baker’s lips fluttered, she imperceptibly and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright Again a sort of 12 The Great Gatsby apology arose to my lips Almost any exhibition of complete self sufficiency draws a stunned tribute from me I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me ‘Do they miss me?’ she cried ecstatically ‘The whole town is desolate All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I’d like to.’ ‘She’s asleep She’s two ever seen her?’ ‘Never.’ ‘Well, you ought to see her She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him ‘Never heard of them,’ he remarked decisively This annoyed me ‘You will,’ I answered shortly ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what it was she ‘got done.’ I enjoyed loo E-Commerce and E-Business slender, small- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face It occurred to me now that I had seen her, or a picture of her, somewhere before ‘You live in West Egg,’ she remarked contemptuously ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind ‘Why CANDLES?’ objected Daisy, frowning She snapped them out with her fingers ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting down at the table as if she were gett said Daisy ‘What’ll we plan?’ She turned to me helplessly ‘What people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger ‘Look!’ she complained ‘I hurt it.’ We all looked—the knuckle was black and blue ‘You did it, Tom,’ she said accusingly ‘I know you didn’t mean to but you DID it That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained They knew that presently dinner would be over and a little later the evening too would be over and casually put away It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret ‘Can’t you talk about crops or somethin particular by this remark but it was taken up in an unexpected way ‘Civilization’s going to pieces,’ broke out Tom violently 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone ‘Well, it’s a fine book, and everybody ought to read it The idea is if we don’t look out the white race will be—will be ut- terly submerged It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness ‘He reads deep books with long words in them What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently ‘This fellow has worked out the whole thing It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair ‘This idea is that we’re Nordics I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again ‘—and we’ve produced all the things that go to make civili- zation—oh, science and art and all that Do you see?’ According to IBM’s Web site, e-Business is defined as the concept of transforming key business activities through the use of internet technologies pathetic in his concentration as if his complacency, more acute than of old, was not enough to him any more When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me ‘I’ll tell you a family secret,’ she whispered enthusiasti- 1.1 E-Commerce and E-Business Let us first understand the terms e-commerce and e-Business Electronic commerce, also termed as ecommerce, is a process of buying and selling of goods or services using electronic systems These electronic systems can either be the Internet or other computer networks The World Wide Web plays a major role in the implementation of e-commerce in most of the organizations Did you know? J.P Morgan annual forecast report estimates the value of global e-commerce in 2010 at $680 billion worldwide and up to 18.9% in the form of revenue E-Commerce in the U.S is expected to increase to $187 billion at 13.2% J.P Morgan predicts that global ecommerce revenue will increase to $963 billion by 2013 Some use the terms e-commerce and e-Business in an interchangeable manner, but these terms refer to different concepts The concept where ICT is used in buying and selling of goods or services between organizations and in Business-to-Consumer (B2C) transactions is known as e-commerce On the other hand, the concept where ICT is used to enhance the key business processes through the facilities available on the Internet is known as e-Business It comprises of any process by which an organization conducts business over a computer network The three main processes enhanced in e-Business are: Production processes, which include: (a) Procurement (b) Ordering and replenishment of stocks (c) Processing of payments (d) Electronic links with suppliers (e) Production control processes Customer-focused processes, which include: (a) Promotional and marketing efforts (b) Selling over the Internet (c) Processing of customers’ purchase orders and payments (d) Customer support Internal management processes, which include: (a) Employee services (b) Employee training (c) Internal information-sharing (d) Video conferencing (e) Recruiting E-Commerce generally meets the needs of an organization, retailers and consumers to reduce the costs It also considers the quality of service and delivery of goods 1.1.1 Evolution of E-Commerce A combination of technological innovation and regulatory reform has helped in the evolution of ecommerce In the early 1970s, e-commerce applications were first developed with innovations like Electronic Funds Transfer (EFT) to electronically transfer funds from one organization to another However, these applications were used in only a few corporations, financial institutions and other LOVELY PROFESSIONAL UNIVERSITY the whip and snap of the curtains and the groan of a pic- ture on the wall Then there was a boom as Tom Buchanan shut the rear windows and the caught wind died out about the room and the curtains and the rugs and the two young women ballooned slowly to the floor The younger of the two was a stranger to me She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall If she saw me out of the corner of her eyes she gave no hint of it—indeed, I was almost surprised into murmuring an apol- ogy for having disturbed her by coming in The other girl, Daisy, made an attempt to rise—she leaned slightly forward with a conscientious expression— then she laughed, an absurd, charming little laugh, and I laughed too and came forward into the room ‘I’m p-paralyzed with happiness.’ She laughed again, as if she said something very witty, and held my hand for a moment, looking up into my face, promising that there was no one in the world she so much wanted to see That was a way she had She hinted in a mur- mur that the surname of the balancing girl was Baker (I’ve heard it said that Daisy’s murmur was only to make people lean toward her; an irrelevant criticism that made it no less charming.) At any rate Miss Baker’s lips fluttered, she imperceptibly and then quickly tipped her head back again—the object she was balancing had obviously tottered a little and given her something of a fright Again a sort of 12 The Great Gatsby apology arose to my lips Almost any exhibition of complete self sufficiency draws a stunned tribute from me I looked back at my cousin who began to ask me ques- tions in her low, thrilling voice It was the kind of voice that the ear follows up and down as if each speech is an arrange- ment of notes that will never be played again Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth—but there was an excitement in her voice that men who had cared for her found difficult to forget: a singing compulsion, a whispered ‘Listen,’ a prom- ise that she had done gay, exciting things just a while since and that there were gay, exciting things hovering in the next hour I told her how I had stopped off in Chicago for a day on my way east and how a dozen people had sent their love through me ‘Do they miss me?’ she cried ecstatically ‘The whole town is desolate All the cars have the left rear wheel painted black as a mourning wreath and there’s a per- sistent wail all night along the North Shore.’ ‘How gorgeous! Let’s go back, Tom Tomorrow!’ Then she added irrelevantly, ‘You ought to see the baby.’ ‘I’d like to.’ ‘She’s asleep She’s two ever seen her?’ ‘Never.’ ‘Well, you ought to see her She’s——‘ Tom Buchanan who had been hovering restlessly about the room stopped and rested his hand on my shoulder Free eBooks at Planet eBook.com 13 ‘What you doing, Nick?’ ‘I’m a bond man.’ ‘Who with?’ I told him ‘Never heard of them,’ he remarked decisively This annoyed me ‘You will,’ I answered shortly ‘You will if you stay in the East.’ ‘Oh, I’ll stay in the East, don’t you worry,’ he said, glanc- ing at Daisy and then back at me, as if he were alert for something more ‘I’d be a God Damned fool to live any- where else.’ At this point Miss Baker said ‘Absolutely!’ with such suddenness that I started—it was the first word she uttered since I came into the room Evidently it surprised her as much as it did me, for she yawned and with a series of rapid, deft movements stood up into the room ‘I’m stiff,’ she complained, ‘I’ve been lying on that sofa for as long as I can remember.’ ‘Don’t look at me,’ Daisy retorted ‘I’ve been trying to get you to New York all afternoon.’ ‘No, thanks,’ said Miss Baker to the four cocktails just in from the pantry, ‘I’m absolutely in training.’ Her host looked at her incredulously ‘You are!’ He took down his drink as if it were a drop in the bottom of a glass ‘How you ever get anything done is beyond me.’ I looked at Miss Baker wondering what it was she ‘got done.’ I enjoyed loo Unit 1: Introduction to E-Commerce and E-Business slender, small- 14 The Great Gatsby breasted girl, with an erect carriage which she accentuated by throwing her body backward at the shoulders like a young cadet Her grey sun-strained eyes looked back at me with polite reciprocal curiosity out of a wan, charming discon- tented face It occurred to me now that I had seen her, or a picture of her, somewhere before ‘You live in West Egg,’ she remarked contemptuously ‘I know somebody there.’ ‘I don’t know a single——‘ ‘You must know Gatsby.’ ‘Gatsby?’ demanded Daisy ‘What Gatsby?’ Before I could reply that he was my neighbor dinner was announced; wedging his tense arm imperatively un- der mine Tom Buchanan compelled me from the room as though he were moving a checker to another square Slenderly, languidly, their hands set lightly on their hips the two young women preceded us out onto a rosy-colored porch open toward the sunset where four candles flickered on the table in the diminished wind ‘Why CANDLES?’ objected Daisy, frowning She snapped them out with her fingers ‘In two weeks it’ll be the longest day in the year.’ She looked at us all radiantly ‘Do you always watch for the longest day of the year and then miss it? I always watch for the longest day in the year and then miss it.’ ‘We ought to plan something,’ yawned Miss Baker, sit- ting down at the table as if she were gett said Daisy ‘What’ll we plan?’ She turned to me helplessly ‘What people plan?’ Free eBooks at Planet eBook.com 15 Before I could answer her eyes fastened with an awed ex- pression on her little finger ‘Look!’ she complained ‘I hurt it.’ We all looked—the knuckle was black and blue ‘You did it, Tom,’ she said accusingly ‘I know you didn’t mean to but you DID it That’s what I get for marrying a brute of a man, a great big hulking physical specimen of a——‘ ‘I hate that word hulking,’ objected Tom crossly, ‘even in kidding.’ ‘Hulking,’ insisted Daisy Sometimes she and Miss Baker talked at once, unobtru- sively and with a bantering inconsequence that was never quite chatter, that was as cool as their white dresses and their impersonal eyes in the absence of all desire They were here—and they accepted Tom and me, making only a po- lite pleasant effort to entertain or to be entertained They knew that presently dinner would be over and a little later the evening too would be over and casually put away It was sharply different from the West where an evening was hur- ried from phase to phase toward its close in a continually disappointed anticipation or else in sheer nervous dread of the moment itself ‘You make me feel uncivilized, Daisy,’ I confessed on my second glass of corky but rather impressive claret ‘Can’t you talk about crops or somethin particular by this remark but it was taken up in an unexpected way ‘Civilization’s going to pieces,’ broke out Tom violently 16 The Great Gatsby ‘I’ve gotten to be a terrible pessimist about things Have you read ‘The Rise of the Coloured Empires’ by this man God- dard?’ ‘Why, no,’ I answered, rather surprised by his tone ‘Well, it’s a fine book, and everybody ought to read it The idea is if we don’t look out the white race will be—will be ut- terly submerged It’s all scientific stuff; it’s been proved.’ ‘Tom’s getting very profound,’ said Daisy with an expres- sion of unthoughtful sadness ‘He reads deep books with long words in them What was that word we——‘ ‘Well, these books are all scientific,’ insisted Tom, glanc- ing at her impatiently ‘This fellow has worked out the whole thing It’s up to us who are the dominant race to watch out or these other races will have control of things.’ ‘We’ve got to beat them down,’ whispered Daisy, wink- ing ferociously toward the fervent sun ‘You ought to live in California—’ began Miss Baker but Tom interrupted her by shifting heavily in his chair ‘This idea is that we’re Nordics I am, and you are and you are and——’ After an infinitesimal hesitation he in- cluded Daisy with a slight nod and she winked at me again ‘—and we’ve produced all the things that go to make civili- zation—oh, science and art and all that Do you see?’ businesses Later, Electronic Data Interchange (EDI) was introduced to electronically transfer documents which extended electronic transfers from financial transactions to other types of transaction processing pathetic in his concentration as if his complacency, more acute than of old, was not enough to him any more When, almost immediately, the telephone rang inside and the butler left the porch Daisy seized upon the momentary interruption and leaned toward me ‘I’ll tell you a family secret,’ she whispered enthusiasti- E-Commerce of today started with the launch of the World Wide Web (WWW) and browsers in the early 1990s The relaxation of government restrictions in the telecommunications sector and innovations have helped in the rapid growth of e-commerce As a result, the barriers to enter and engage in ecommerce have fallen rapidly The important milestones in the evolution of e-commerce are: Internet/APRAnet emerged in 1969 WWW and HTML were invented at CERN in 1989 NSF increased the restrictions on commercial use of the Internet in 1991 Mosaic browser was invented at the University of Illinois and released to the public in 1993 Netscape released the Navigator browser in 1994 Dell, Cisco, Amazon.com and others began to use the Internet aggressively for commercial transactions in 1995 Search on Web and prepare a report on the latest developments in e-commerce and eBusiness which occurred after the year 2000 1.1.2 Factors Fueling E-Commerce The three major factors fueling e-commerce are economic factors, marketing and customer interaction factors, and technology factors particularly multimedia convergence Economic Factors: Economic efficiency is one of the most apparent benefits of e-commerce It can be achieved by decreasing communications costs, faster and more economic electronic transactions with suppliers, lower global information sharing and advertising costs, and cheaper customer service alternatives Economic integration can be either internal or external: (a) Internal integration pertains to the electronic communication between various departments, and the networking of business operations and processes within an organization It helps to store critical business information in digital form that can be recovered immediately and transmitted electronically A corporate intranet is the best example of internal integration (b) External integration is the electronic communication between corporations, suppliers, customers or clients, and contractors in a virtual networking environment with the Internet as medium Did you know? Procter and Gamble, IBM, Nestlé, and Intel are some of the companies with corporate intranets Market and Customer Interaction Factors: Organizations are encouraged to use e-commerce in product promotion and marketing to capture international markets Similarly, the Internet is used as a medium for improving customer service and support The Internet also helps companies to provide their target consumers with more detailed product and service information LOVELY PROFESSIONAL UNIVERSITY