(Tiểu luận) list tmu’sstrengths and weaknessesin terms of its ability tocompete with otheruniversities in vn asmembers in the board ofconsultants, present aproposal

TMU’s strengths in terms of its ability to compete with other universities in Vietnam.... TMU’s weaknesses in terms of its ability to compete with other universities in Vietnam...52.1..

MINISTRY OF EDUCATION AND TRAINING

THUONG MAI UNIVERSITY ENGLISH FACULTY -

PROPOSAL FOR TMU’S FIVE-YEAR PLAN TO ENHANCE ITS

COMPETITIVENESS.

Group: 5 Class: 2268ENPR5211 Teacher: Phạm Thị Xuân Hà

Hanoi, 2022

TABLE OF CONTENTS

List of members of group 5 and Task Assignment 2 INTRODUCTION 3

MAIN CONTENT 4

1 TMU’s strengths in terms of its ability to compete with other universities in Vietnam 4

1.1 Area and social facilities 4

1.2 Quality and reputation of faculty 4

1.3 Training majors and job opportunities 5

1.4 International cooperation activities 5

1.5 Extracurricular activities 5

2 TMU’s weaknesses in terms of its ability to compete with other universities in Vietnam 5

2.1 TMU's students have not been highly appreciated by recruiters 5

2.2 The connection between schools and businesses is still limited 6

3 The proposal for TMU’s five-year plan to enhance its competitiveness 7

3.1 General goals to enhance the university's competitiveness in 5 years 7

3.2 The specific proposal to enhance its competitiveness 8

CONCLUSION 10

MEETING MINUTES 11

List of members of group 5 and Task Assignment

List of members of group 5:

Ordinal

number

s

Task Assignment:

Introduction + Conclusion (1

person)

Nguyễễn Th Lan

Completing Part 1 (1 person) Vi Th Thùy Linh

Completing Part 2 (1 person) Nguyễễn Th Thái Linh

Completing Part 3 (2 people) Lễ Thanh Huyễền + Trầền Ph ng Linh

Synthesizing into an essay on

Word (Spell checking,

alignment ) (2 people)

Vi Th Thùy Linh + Trầền Ph ng Linh

Writing minutes of the meeting

(1 person)

Lễ Thanh Huyễền

Thuongmai University was established in 1960, formerly the Central Business School

In 1979, the school was renamed Commercial University and 1994 was changed to Thuongmai University The Thuongmai university is a public, autonomous, multidisciplinary university It has strength and high reputation in undergraduate and postgraduate training; research and transferring science - technology and knowledge about the fields of modern economy and trade to meet the requirements of industrialization, modernization and international integration

Today, Thuongmai University is one of the top four economics schools in Vietnam It is among the universities with the fastest brand development while also being a very active learning environment The university is famous not only for education quality, but also the activeness and thoughtful care of students

Besides its strengths, there are also some fields that TMU is not very good at The university doesn’t equip students with much practical knowledge, maybe this leads to TMU's students not being highly appreciated by recruiters

Concerning this, our group has carefully researched the strengths and weaknesses, and also found out a 5-year plan to help TMU enhance its competitiveness This is our topic for discussion today

MAIN CONTENT

1 TMU’s strengths in terms of its ability to compete with other universities in Vietnam

Basic evaluation of Thuongmai University: It is one of the top four economics schools

in Vietnam TMU is among the schools with the fastest brand development while also being

a very active institution

1.1 Area and social facilities

TMU is well known for its stunning campus and modern equipment The school boasts a "skyscraper" library building like an international school for learning purposes as well as student and faculty research Thuongmai University’s Library is currently the most popular and impressive location in the Cau Giay area and attracts students from the capital

In addition, the school offers both domestic and international students a dormitory with a full range of utilities The canteen area is also one of the favorite places of students when providing adequate food and drink for daily life The sports field serves as a place for social events and a variety of physical exercises that students can use to practice and decompress after class

1.2 Quality and reputation of faculty

Thuongmai University's faculty, staff, and lecturers are all very excellent, youthful and modern The majority of TMU's faculty members are professors and Doctors at the request

of the Ministry of Education and Training Almost 1/6 of the faculty members at the university have taken part in visiting lectures and academic exchange programs in developed educational nations like the US, UK, France, Sweden, and the Netherlands If

students have any concerns they can contact teachers and leaders through their personal Facebook Messenger because they are very emotionally professional and understand students The faculties and departments each have fan pages where they may quickly and conveniently respond to any questions from students

1.3 Training majors and job opportunities

The school offers a wide variety of training majors The school's strongest core majors must be in marketing, business, tourism management, banking and finance, and e-commerce The university opened a high-quality system in recent years to produce elite graduates with excellent professional skills, creative thinking, and the ability to perform well in a competitive environment and worldwide collaboration Output and career opportunities are ranked at 5* because hiring managers particularly value TMU students' diligence, hard effort, and marketability

1.4 International cooperation activities

Thuongmai University is a lone shining spot in this area You will have the chance to visit China, Japan, India, Korea, and other countries Through the school's scholarship programs, you are all welcome to attend and further your education Many foreign lecturers are also invited by the school to participate in classroom instruction

1.5 Extracurricular activities

TMU students are very active Numerous student clubs and the university also host events like cultural festivals, football games, and handball competitions Miss Universe Vietnam 2018 Pham Huong or Hanbin from the K-pop band Tempest also emerged from these competitions

Thuongmai University should be one of the top choices for anyone who wants to study economics at a university It is a wise decision that is advantageous for your future

Discover more

from:

Lịch sử Đảng

Document continues below

Giáo trình Lịch

sử Đảng 1

Trường Đại học…

312 documents

Go to course

Anh (chị) so sánh Cương lĩnh chính trị…

Giáo trình

Lịch sử… 95% (64)

6

Gt lich su dang

140219040314 php…

Giáo trình

Lịch sử… 96% (26)

193

Đề cương Lịch sử Đảng Cộng sản Việt…

Giáo trình

Lịch sử… 91% (23)

48

Tìm hiểu về con đường chi viện của…

Giáo trình

Lịch sử… 100% (6)

35

2 TMU’s weaknesses in terms of its ability to compete with other universities in Vietnam

2.1 TMU's students have not been highly appreciated by recruiters

TMU's students have not been highly appreciated by recruiters Despite being among the top universities in the fields of economics in Vietnam, students of TMU are still underestimated when competing with economic schools such as Foreign Trade University, National Economics University, or Academy of Finance Therefore, many students do not have a job in the right fields after graduating from school

According to the 2020 Graduate Employment Report, Thuongmai University conducted a survey on a total of 3790 graduates in 2020, of which 809 students had jobs in the right fields of training, accounting for about 21%, 980 students have jobs related to training, accounting for about 26% and 514 students have jobs not related to training, accounting for 13.4%

Businesses and recruiters often highly appreciate the background knowledge of TMU students but point out shortcomings in their ability to work in the actual environment The working environment, new business models, and ways of organizing and operating the economy in a rapidly developing country like Vietnam are changing and evolving every day Thuongmai University, with the mission of developing knowledge and training high-level human resources to serve the society, needs to be better prepared and adapted, more in line with the new movement trends of the economy

2.2 The connection between schools and businesses is still limited

Career orientation activities and connecting students with business activities are still limited In fact, the school has implemented career guidance activities such as the 8th career day festival (2021) … but it is still limited and activities are still based on theory, not

in practice much

LỊCH SỬ ĐẢNG -Phân tích chủ trươn…

Giáo trình Lịch sử… 100% (4)

4

HƯỚNG DẪN LÀM BÀI THẢO LUẬN

Giáo trình Lịch sử… 100% (3)

2

Schools and businesses need to be better engaged with each other The scale of inequality that faces our society has only been exacerbated by COVID-19 For TMU’s students, this has brought huge disruption to critical, formative years, and in many cases, major challenges to their hopes and aspirations The goal of linking the university’s mission with socio-economic development, in addition to cometitive pressure, is the driving force for TMU to maximize the relationship between the university and business

3 The proposal for TMU’s five-year plan to enhance its

competitiveness

3.1 General goals to enhance the university's competitiveness in 5 years

As a member of the advisory board, I propose some plans of TMU in the next 5 years

to improve the competitiveness of the University of Commerce as follows:

First,continue to perfect the organizational structure and operating mechanism in the direction of university governance innovation and implement the autonomy and self-responsibility mechanism

The second, train highly qualified and high-quality human resources, gradually meeting regional and international standards, meeting the increasing demands of society; continue to develop new disciplines/training programs associated with the development of the digital economy; promote innovation in training contents, programs, and methods in line with the 4th industrial revolution

Then, continue to maintain and expand the training scope reasonably in the condition that training programs are developed according to the changing labor market needs; ensure the compatibility between the scale, the social needs of the professions, the training capacity, and the requirement to continuously improve the training quality of the university

Besides, perfecting the teacher quality assurance system, focusing on developing a few strategic research areas, recognized at the national level, linking scientific research activities with improving training quality

After that, maintain and strengthen sustainable relationships with selected international partners, develop training cooperation projects with prestigious international universities, ranked high in the world

Later, develop cooperation with domestic and foreign training institutions, expand international cooperation in the field, promote exchange of students, lecturers, researchers and attract international students to study at school

Finally, develop the system of facilities, equipment, libraries, and information technology infrastructure in a modern and synchronous manner, meeting the needs of training, scientific research, and other activities of the University

3.2 The specific proposal to enhance its competitiveness

The first proposal, The Party and State always put education as the top national policy, consider investment in education as an investment in development, and attach great importance to education, considering education as both a goal and a driving force for socio-economic development Renovation of higher education in our country has also achieved some important results and has diversified types of schools in terms of model and ownership, diversified goals, implemented a mechanism of autonomy and self-responsibility, responsibilities of schools

The second one, the university's open policies in the past year have shown the emphasis on intellectual property activities, attracting talents, and providing funding for quality projects Specifically, the school spends part of the regular operating budget to support teachers

Next one, when schools are autonomous, the issue of tuition fees will increase to balance revenue and expenditure, that is obvious However, learners will get more benefits Higher education is also a service, when services improve, service buyers will benefit The school's students can study with good teachers, practice, and research in laboratories with

modern equipment and machines; Learning is also easier with English books imported from abroad continuously and quickly

Besides, science technology is developing day by day Therefore, the school needs to promptly update and include in the teaching process so that the quality of education is increasingly improved and reached further in the future

Moreover, in addition to its main economic training programs, the University needs to research to create more training programs with more practical and modernized majors in line with current employment trends Some economics majors tend to create a lot of jobs such as digital marketing, artificial intelligence and entrepreneurship and business development In addition, regularly associate and exchange with foreign universities to apply teaching and learning methods This will give students as well as faculty the best conditions to access a comprehensive education Since then, the teaching staff and outstanding learners have been developed

Next one, always listen and care about the questions and needs of students This will also increase the competitiveness of the University with other schools, thereby creating a more impression when it comes to the University of Commerce

And finally, the communication strategy also helps to raise the education brand to a large extent and now schools are also using this strategy to improve their competitiveness with other schools Therefore, the University should continue to promote communication associated with our own core values, strengths, and highlights The 4.0 era requires each school to promote its image marketing on social networks, as well as use digital marketing tools Sending out emails about the school and its admissions activities, using advertising, search optimization… are the ways that universities are now using