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FOREIGN TRADE UNIVERSITY HO CHI MINH CITY CAMPUS *** MIDTERM ASSIGNMENT MAJOR: LOGISTICS AND SUPPLY CHAIN MANAGEMENT CLASS: K59CLC7 SUBJECT: Trade in Services LECTURER: PhD TRAN NGUYEN CHAT ANALYSIS ON TRADE IN VIETNAMESE BANKING SERVICE SECTOR AND HSBC CASE STUDY Group Nguyễn Duy Thuận Tú Hồ Diên Việt Anh Student ID 2013316815 2015535016 Trần Thị Huệ Linh 2013316716 Vũ Thị Thùy Dương 2015536206 Tơ Đình Khoa 2015536126 Ho Chi Minh City, 18th May 2023 TABLE OF CONTENTS LIST OF ABBREVIATION WORDS iii LIST OF FIGURES iv LIST OF TABLES v Chapter 1: INTRODUCTION 1.1 The rationale of the research 1.2 Aims and objectives 1.2.1 Aims of the research 1.2.2 Objectives of the research 1.3 Research scope and objects 1.3.1 Research object 1.3.2 Scope of the research Chapter Overview of trade policy in banking sector 2.1 An Overview of the banking sector in Vietnam 2.2 A general summary of HSBC banking services Chapter PENETRATION OF HSBC BANK IN VIETNAM’S MARKET 3.1 Policy when HSBC penetrates in Vietnam market 9 3.1.1 Policy related to banking sector 3.1.1.1 FTA policy that Vietnam involve in 3.1.1.2 FTAs’ impact on banking sector 3.1.1.3 Vietnamese policy that impact banking sector 13 3.1.2 Impact of trade policy on HSBC Bank 3.1.2.1 Positive impacts 19 19 3.1.2.2 Negative impacts 20 3.2 HSBC Bank Process Entering Vietnam 21 3.3 HSBC Vietnam strategy and Mode of supply 27 3.3.1 HSBC Vietnam's services and mode of supply 27 3.3.2 HSBC Bank Vietnam’s New Strategy: “Shifting Focus on Sustainable Finance” 32 Chapter CONCLUSION 35 4.1 Summary of how HSBC Banks provide service in Vietnam 4.2 Future Trends in Banking Service and Implications 35 36 4.2.1 Future Trends in Banking Service 36 4.2.2 Implications and Orientation for Banking Service Companies 37 REFERENCES 40 LIST OF ABBREVIATION WORDS Abbreviation Explanation SRI Socially Responsible Investment HSBC Hong Kong-Shanghai Banking Corporation GATS The General Agreement on Trade in Services WTO World Trade Organization FTA Free Trade Agreement EVFTA EU CPTPP EU-Vietnam Free Trade Agreement European Union Comprehensive and Progressive Agreement for Trans-Pacific Partnership AEC ASEAN Economic Community FDI Foreign Direct Investment VNPOST Vietnam Post ATM Automated Teller Machine SMEs Small and medium-sized enterprises GDP Gross domestic product M&A Mergers and acquisitions HNWIs UHNWIs MFN High-net-worth individuals Ultra-high-net-worth individuals Most-favored nation ASEAN APIs The Association of South East Asian Nations Application Programming Interfaces LIST OF FIGURES Figure 1: Number of FDI project and the total of Registered capital (million USD) 13 Figure 2: Growth in Profit before tax (%), 2006 vs 2005 Asia 21 Figure 3: Personal Financial Services Growth in profit before tax (%), 2006 vs 2005 22 Figure 4: The four modes of supply 28 Figure 5: Ansoff Growth Matrix 29 Figure 6: The Four International Strategies 30 Figure 7: Value of sustainable finance investment of HSBC bank from 2017 to 2020 by investment type (in billion US dollars) 32 Document continues below Discover more from: Managerial Accounting TCHE303 Trường Đại học… 197 documents Go to course Chapter - dsadsa 112 Managerial Accounting 100% (16) Chapter - fddsf 157 Managerial Accounting 96% (25) Chapter - dsa Managerial Accounting 100% (9) Chapter Questions Managerial Accounting 100% (8) Chapter - dsadsa 160 Managerial Accounting 89% (28) Chapter - dssad 117 Managerial Accounting LIST OF TABLES Table 1: The list of foreign-owned banks in Vietnam 15 Table 2: Comparison openness level between Vietnam and other countries 17 Table 3: Foreign investor partnership in Vietnam’s banking sector 25 89% (28) Chapter INTRODUCTION 1.1 Rationale of the research The banking industry is dynamic and changing quickly In an aspect of policies and regulations, banks operate in a highly regulated environment, and regulatory requirements change on a regular basis New rules and regulations are enacted by governments and regulatory agencies to improve financial stability, protect consumers, and prevent fraudulent activity Banks must adapt to changing regulatory environments, which frequently involve changes to operating operations, compliance procedures, and risk management methods To better evaluate and analyze the current condition of the banking service industry, including any recent developments, trends, difficulties, and opportunities, by doing the most recent study research Moreover, the banking sector is highly competitive, with numerous players vying for market share (Michelle W Bowman, 2022) Therefore, researching the banking sector can contribute to identifying strategies and innovative solutions to gain a competitive advantage in response to market changes The banking sector plays a crucial role in the economic development and stability of Vietnam Its stability and effectiveness are essential for fostering a healthy and vibrant economy in Vietnam Small and medium-sized enterprises (SMEs) form the backbone of Vietnam's economy, contributing significantly to employment and GDP (OECD Studies on SMEs and Entrepreneurship, 2021) Banks in Vietnam play a crucial role in supporting SMEs by mobilizing savings, providing credit, facilitating financial transactions, managing risks, promoting financial inclusion, and supporting economic growth These days, Vietnam has experienced rapid growth in international trade, with an increasing number of businesses engaging in export and import activities (WorldBank, 2023) Banks play a pivotal role in facilitating trade finance, providing services such as letters of credit, export financing, and foreign exchange transactions These services streamline cross-border trade, mitigate risks, and support the growth of Vietnam's export-oriented economy Conducting the study research on the banking sector allows for a comparison with international best practices and benchmarks In other words, learning from the performance and regulatory frameworks of banking sectors in other countries, and identifying lessons that can be applied to Vietnam This can facilitate knowledge sharing, collaboration, and the adoption of global standards and best practices Therefore, conducting research on the impact of policies on the banking sector is essential due to the mission of understanding the overall development and sustainability of the banking sector and the broader economy These findings also provide in-depth knowledge about trade in service insight and their roles in the economy, develop research skills such as literature review, data collection methods, and research design, which are transferable to other areas of study and professional endeavors as well as benefit students in managing their own personal finances Furthermore, it would open up career opportunities for students in the financial industry which showcases a student's expertise and interest in banking and the financial sector 1.2 Aim and Objectives 1.2.1 Aims of the research The findings from such research can inform policymakers, regulators, and industry participants in making informed decisions and shaping the future of the banking sector by taking HSBC Banking Company as an objective to analyze their strategies when providing financial services in Vietnam The aim of this research is to identify how existing policies and regulations related to the banking sector will affect banking services in Vietnam Furthermore, research can contribute to the development of new regulatory frameworks or