Trang 9 Korea VietnamVietnam in comparison with Korea based on Hofstede model.. Trang 10 Vietnam KoreaPOWER DISTANCE-VN: 70- KO:60A high hierarchical society 70 A slightly hierarchical s
CHAPTER THE MEANINGS AND DIMENSIONS OF CULTURES Group 1: Vũ Ngọc Bảo Nguyễn Ngọc Tú Bùi Thị Anh Đặng Thị Ngân Nguyễn Thị Thanh Hiền CONTENT SUMMARIZE CHAPTER 1: THE MEANINGS AND DIMENSIONS OF CULTURE SAMSUNG CASE Chapter 1: The meanings and dimensions of culture a Culture Nature of Culture •Acquired knowledge that people use to interpret experience and generate social behavior •Forms values, creates attitudes, and influences behavior Characteristics Learned, Shared, Trans-generational Symbolic, Patterned,Adaptive b Values in culture Basic convictions Differences in cultural values may result in varying management practices Learned form culture in which individual is reared Values similarities and differences across cultures Safety vs risk Centralized vs Decentrailized decision making Stability vs Innovation Individual vs Group rewards Short-term vs Long-term Horizons Cooperation vs Competition High Organizational Loyalty vs Low Organizational Loyalty Infomal procedures vs fomal procedures c Culture affects managerial approaches d Cultural Dimensions SAMSUNG CASE Vietnam and Korea Comparison Korea Vietnam Vietnam in comparison with Korea based on Hofstede model Source: Hofstede Insights POWER DISTANCE -VN: 70 - KO:60 Vietnam Korea A high hierarchical society (70) A slightly hierarchical society (60) - Reflecting inherent inequalities Centralization is popular The ideal boss is a benevolent autocrat INDIVIDUALISM -VN:20 -KO:18 - Collectivistic society Emphasize: Loyalty and How ones actions affect the group's image MASULINITY - VN: 40 - KO: 39 - Feminine society “ Working in order to live” Conflicts: resolved by negociation Free time and flexibility are favored Decision making is achieved through involvement UNCERTAINTY AVOIDANCE - VN: 30 - KO: 85 Vietnam Korea - Principles and deviance from the norm is more easily tolerated No more rules than are necessary Schedules are flexible Innovation is not seen as threatening - - The most pragmatic, long-term oriented society - - Maintain rigid codes of belief and behavior Time is money, Precision and punctuality are the norm, Innovation may be resisted Security is an important element LONG TERM ORIENTATION - VN: 57 - KO: 100 - A pragmatic culture Encourages long term INDULGENCE VN: 35 KO: 29 - Restraint and not put much of an emphasis on leisure time Their actions are restrained by social norms Cultural differences affect the way the firm operates in Vietnam and in the South Korean Long term Orientation Samsung will recruit more new employees People almost work in the long time Culture-a factor in mobilephones sales - Cultural differences - important for consumers’ choice of products and services - In India, dual sim is a must have feature for most people - Korean consumers prefer its own nations products due to their culture and cutting edge advanced features Brands % Samsung 57 Apple 28 LG 15 Phone ownership rate in Korea Source: Vnexpress 3 Is it possible for a mobilephones company to transcend national culture and produce a global mobilephone that is accepted by people in every culture? Hofstede framework -Samsung’s Culture Strategy • Collectivistic and masculine • Great Workplace (GWP) program • Focus on people China Korea USA Germany The main characteristics of Samsung’s organizational culture Development of opportunities for all employees Passion for excellence Constant change Ethical foundation for integrity Emphasis on prosperity for all Samsung Electronics developed a global strategy Firstly, Samsung makes economies by location choice Secondly, the Korean company develops experience curve economies using its experience from its different activities Finally, Samsung does massive economies of scale with standardized products These organizational culture advantages support maximizing the benefits of the business strengths of Samsung Therefore, It is possible for Samsung to transcend national culture and produce a global mobilephone that is accepted by people in every culture In what way is culture a factor in mobilephones sales? - In Japan your phone shouldn't be a nuisance to others + Movie halls: phones are not allowed + Siri Isn’t Used By Most People In Japan - In India it is common for people to take calls inside a movie theater, few Indians have or use voicemail + caller tunes: a Bollywood songs, a quote from the Bible instead of a ringing tone + take calls inside a movie theater: common - Mobile payment, Korea, Japan, Europe: circuit chips that slot into the mobile phones and allow them to work like credit cards at A.T.M.’s Thanks For Watching