Lesson Email marketing mastery and certification class present email marketing; email marketing yeilds an average 4,300% return on investment for businesses in the united states; facts about email marketing; the role of email marketing; three types of email... Đề tài Hoàn thiện công tác quản trị nhân sự tại Công ty TNHH Mộc Khải Tuyên được nghiên cứu nhằm giúp công ty TNHH Mộc Khải Tuyên làm rõ được thực trạng công tác quản trị nhân sự trong công ty như thế nào từ đó đề ra các giải pháp giúp công ty hoàn thiện công tác quản trị nhân sự tốt hơn trong thời gian tới.
EMAIL MARKETING MASTERY AND CERTIFICATION CL ASS MEET YOUR INSTRUCTOR IN THE PAST 12 MONTHS I’VE… Managed well over a BILLION email sends in multiple markets… Created & implemented strategies to overcome major changes in Yahoo, Hotmail & Gmail algorithms RICHARD LINDNER President & CMO DigitalMarketer Used “sneaky tricks” to TRIPLE open rates, DOUBLE click through rates and… Generate over $20MM in revenue from email marketing alone! OUR GOAL: To turn you into an email marketing MASTER… Someone who can help ANY organization achieve their goals by creating and deploying a winning email strategy! FACTS ABOUT EMAIL MARKETING “EMAIL IS THE CHANNEL GENERATING THE HIGEST ROI FOR MARKETERS.” (VentureBeat) TV RADIO SOCIAL VIDEO DISPLAY PAID SEARCH AFFILIATE EMAIL FACTS ABOUT EMAIL MARKETING “EMAIL MARKETING YEILDS AN AVERAGE 4,300% RETURN ON INVESTMENT FOR BUSINESSES IN THE UNITED STATES.” (Direct Marketing Association) FACTS ABOUT EMAIL MARKETING “FOR EVERY $1 SPENT ON EMAIL MARKETING, THE AVERAGE RETURN ON INVESTMENT IS $44.25.” (ExactTarget) The Role Of Email Marketing A QUICK COURSE OVERVIEW Creating The Perfect Promotional Calendar Email Campaign Creation Email Copywriting & Design Optimizing Opens & Clicks Tracking & Measuring Results Email Deliverability WHAT TO EXPECT FROM THIS COURSE You’ll have access to this slide deck as well as other course materials… You’ll be required to pass a quiz at the end of each section… You should pay close attention and take notes… A certification exam will be given at the end of the course… The exam is open notes and open resources… You must score at least 70% to pass the exam… THE ROLE OF EMAIL MARKETING EMAIL MARKETING SHOULD BE USE FOR… Acquisition Branding Retention Traffic Reactivation Engagement Referral Direct Sales 10 THE TWO SEND TYPES 30 BROADCAST VERSUS TRIGGERED MAILS 31 THERE ARE ONLY TWO TYPES OF EMAILS THAT SHOULD BE BROADCAST TO YOUR ENTIRE DATABASE… PROMOTIONS & NEWSLETTERS! 32 EVERYTHING ELSE SHOULD BE TRIGGERED BY A SPECIFIC ACTION OR BEHAVIOR! 33 REMEMBER THIS… JUST BECAUSE YOU CAN TRIGGER SOMETHING DOESN’T MEAN YOU SHOULD! 34 EXAMPLES OF TRIGGERED EMAILS • NEW SUBSCRIBER WELCOME • LEAD MAGNET DELIVERY • REGISTRATION CONFIRMATION • PURCHASE RECEIPT 35 • SEGMENTED PROMO • REFERRAL REQUESTS • CART ABANDONMENT • REENGAGEMENT BUILDING YOUR EMAIL LIST 36 “SINCE WE’RE TALKING ABOUT EMAIL WE NEED TO START WITH LIST BUILDING RIGHT?” 37 “WRONG!” 38 THE GREAT BIG LIE… THE MONEY IS IN THE LIST! FACT: MOST MARKETERS FOCUS ON GROWING THEIR EMAIL LIST, AND SPEND VERY LITTLE THOUGHT OR EFFORT ON HOW THEY’RE GOING TO MAKE MONEY FROM THAT LIST ONCE THEY HAVE IT… 39 40 YOUR #1 PRIORITY: TO DETERMINE HOW YOU WILL MONETIZE A NEW LEAD (OR SUBSCRIBER) ONCE YOU HAVE IT! 41 “TWO BIG MISTAKES MOST MARKETERS MAKE WHEN BUILDING THEIR EMAIL LISTS…” 42 MISTAKE #1: THEY FAIL TO FOLLOWUP WITH NEW SUBSCRIBERS 43 MISTAKE #2: THEY SEND THE EXACT SAME EMAIL TO EVERYONE ON THEIR LIST! 44