FINAL REPORT PROPOSED MARKETING STRATEGY FOR MOMO e WALLET SUBJECT MAKETING MANAMENT

UNIVERSITY OF UEH BUSINESS SCHOOL FACULTY OF INTERNATIONAL BUSINESS - MARKETING FINAL REPORT: PROPOSED MARKETING STRATEGY FOR MOMO E-WALLET SUBJECT: MAKETING MANAMENT Instructor: Dr Truong Hong Ngoc Class Code: MAR503113 Class - Grade: FTC01 - K46 Group participants: Đoàn Kiều Gia Khánh Nguyễn Phương Uyên Nguyễn Đức Trí Dũng Trần Minh Bảo Anh Ho Chi Minh City, December 2nd, 2022 UNIVERSITY OF UEH BUSINESS SCHOOL FACULTY OF INTERNATIONAL BUSINESS - MARKETING FINAL REPORT: PROPOSED MARKETING STRATEGY FOR MOMO E-WALLET SUBJECT: MAKETING MANAMENT Instructor: Dr Truong Hong Ngoc Class Code: MAR503113 Class - Grade: FTC01 - K46 Group participants: Đoàn Kiều Gia Khánh Nguyễn Phương Uyên Nguyễn Đức Trí Dũng Trần Minh Bảo Anh Ho Chi Minh City, December 2nd, 2022 FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT No Student ID Name 31201025108 Nguyễn Đức Trí Dũng 31201025705 Trần Minh Bảo Anh 31201027082 Đoàn Kiều Gia Khánh 31201024693 Nguyễn Phương Uyên Email dungnguyen.31201025108@st.ueh edu.vn anhtran.31201025705@st.ueh.edu khanhdoan.31201027082@st.ueh.e du.vn uyennguyen.31201024693@st.ueh edu.vn Contribution Percentage 100% 100% 100% 100% FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT Table of Contents I Summary II Introduction to MoMo 2.1 MoMo’s current marketing position 2.1.1 MoMo’s Points of Parity (POP): .5 2.1.2 MoMo's Points of Difference (POD): 2.1.3 Perceptual Map: .5 2.2 MoMo’s Marketing Mix 2.2.1 Product .6 2.2.2 Price 2.2.3 Place 2.2.4 Promotion III SWOT Analysis 3.1 Strengths 3.2 Weaknesses 11 3.3 Opportunities 11 3.4 Threats 12 IV Product Improvement Opportunities 15 4.1 Product support: 15 4.2 Brand value: 16 V Marketing Goal .16 VI Marketing Strategy 17 6.1 Target markets: .17 6.2 Distribution channel in product expansion strategy .19 6.3 Promotion - Integrated Marketing Communications - IMC 19 6.3.1 Communication target (WHY) 20 6.3.2 Target audience (WHO) 20 6.3.3 Choose effective communication channel (WHERE) 20 VII Marketing Plan Implementation 23 7.1 Campaign public impression .23 7.2 Marketing plan execution table 24 VIII Evaluation and Control .26 FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT 8.1 Performance standards and financial control 27 8.2 Supervision procedures 27 IX Appendix .27 X References .32 Table of Figures Figure MoMo's Perpeptual Map Figure MoMo's interface .28 Figure Digital Economies of ASEAN countries in 2020 28 Figure Digital Economy scenarios of Vietnam to 2025 29 Figure E-commerce revenue in Vietnam in 2021 .29 Figure Most popular mobile wallet brands Vietnam 2020 30 Figure Most used e-wallets Vietnam 2021 by genaration 30 Figure Competitive advantages of e-wallets in Vietnam 30 Figure Service fees when withdrawing money to bank accounts from MoMo 32 FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT Figure MoMo's interface Figure Digital Economies of ASEAN countries in 2020 29 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FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT Figure Digital Economy scenarios of Vietnam to 2025 Figure E-commerce revenue in Vietnam in 2021 30 FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT Figure Most popular mobile wallet brands Vietnam 2020 Figure Most used e-wallets Vietnam 2021 by genaration Figure Competitive advantages of e-wallets in Vietnam 31 FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT 32 FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT Table Services fee at transaction points of MoMo Service fee Transaction value (VND) Until the end of May 31,2021 50 000 - 000.000 8.000 000.001- 000.000 12.000 000 001 - 000.000 20.000 000 001 - 000.000 35.000 From June 1, 2021 0.6%/ transaction value Figure Service fees when withdrawing money to bank accounts from MoMo X References MoMo - Siêu Ứng Dụng Thanh Toán số Việt Nam 33 FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT Nguyen Thi Ngoc My, Le Nguyen Phuong Linh, Le Ngoc Phuong Uyen (2021), RMITVN, Momo - Situational Analysis And Target Publics Identification  https://www.rmitvn-showcase.com/scd-pc-y2/en/momo-situational-analysis-and-targetpublics-identification Thanh Van (2021), VietNamNet, Competition in the mobile wallet sector is heating up https://vietnamnet.vn/en/competition-in-the-mobile-wallet-sector-is-heating-up-594054.html Decision Lab (October 2021), The rise of E-wallet in Viet Nam, https://2036413.fs1.hubspotusercontent-na1.net/hubfs/2036413/Final%20-%20Ewallet %20with%20Tet%20update.pdf? hstc=& hssc=&hsCtaTracking=fffaf00f-df76-483eb227-2bf45b9cfb79%7C1e58f0c3-e2ca-4ef5-b7f1-165a6a84e71f Cimigo (19th April, 2019), E-payment, e-wallet and the future of payment, https://www.cimigo.com/wpcontent/uploads/woocommerce_uploads/2019/02/Vietnam-epayments-and-mobile-e-wallets-Q1-2019.pdf Gia Khanh (2020), Reckless decision helped MoMo to reach 20 million users, https://ictvietnam.vn/reckless-decision-helped-momo-to-reach-20-million-users20201225104841898.htm Tomorrow Marketers ( April 22nd 2022), MoMo Company Profile - Những điều cần biết ứng tuyển chương trình MoMo Talents https://blog.tomorrowmarketers.org/momo-company-profile-nhung-dieu-can-biet-khi-ungtuyen-chuong-trinh-momo-talents/ Dantri.com.vn (2021) Ví điện TỬ Momo - Kênh Ủng HỘ Chương Trình "triệu trái Tim Một ý Chí" Retrieved September 25, 2022, from https://dantri.com.vn/tam-long-nhan-ai/vidien-tu-momo-kenh-ung-ho-chuong-trinh-trieu-trai-tim-mot-y-chi-20210612084131298.htm Brandsvietnam (2021) Chiến Dịch promotion bật năm 2020: "Momo hoàn tiền 50%" Retrieved September 25, 2022, from https://www.brandsvietnam.com/congdong/topic/319955-Chien-dich-Promotion-noi-bat-nam2020-Momo-hoan-tien-50 34 FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT Kim Ngọc (2022) Nhìn Lại "relationship" Của Gojek Momo Trong Ba Tuần Qua Retrieved September 25, 2022, from https://advertisingvietnam.com/nhin-lai-relationship-cuagojek-va-momo-trong-ba-tuan-qua-p19283 Vũ, T (2021, December 27) Momo Quảng Cáo Roadshow XE 45 chỗ Retrieved September 25, 2022, from https://ssm.vn/project/momo-quang-cao-roadshow-tren-xe-45-cho Public Group (2022) Sự thành công đằng sau Chiến Lược Marketing Của Momo Retrieved September 25, 2022, from https://rubicmarketing.com/chien-luoc-marketing-cua-momo.html Tồn cảnh ngành Ví điện tử (E-wallet) Việt Nam 2021 | Tomorrow Marketers Chiến lược marketing momo - Ví điện tử lớn Việt Nam (misa.vn) E-wallet development: a vital step for business of the future | Star What Technologies are Driving the Digital Wallet Trend? | FinTech Magazine http://www.lapphap.vn (n.d.) Quy định tốn qua ví điện tử số nước, gợi mở cho Việt Nam Tạp chí nghiên cứu lập pháp Retrieved September 26, 2022, from http://www.lapphap.vn/Pages/TinTuc/210858/Quy-dinh-ve-thanh-toan-qua-vi-dien-tu-cuamot-so-nuoc nhung-goi-mo-cho-Viet-Nam.html Hungviet (2021, January 11) Thị trường ví điện tử Việt Nam - Cơ hội thách thức BANKER.VN Retrieved September 26, 2022, from https://banker.vn/thi-truong-vi-djien-tuviet-nam-co-hoi-va-thach-thuc MoMo có chế để phịng chống lừa đảo lấy cắp tài khoản? (n.d.) Retrieved September 26, 2022, from https://momo.vn/hoi-dap/momo-co-nhung-co-che-gi-de-phongchong-lua-dao-va-lay-cap-tai-khoan  Các điều khoản điều kiện dịch vụ cung cấp Ví Điện Tử MoMo (n.d.) Retrieved September 26, 2022, from https://momo.vn/dieu-khoan-dieu-le  Dư địa tiềm tốn khơng dùng tiền mặt Việt Nam lớn (22/07/2022) Retrieved September 29, 2022, from https://www.tinnhanhchungkhoan.vn/du-dia-va-tiemnang-thanh-toan-khong-dung-tien-mat-o-viet-nam-la-rat-lon-post302155.html 35 FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT FINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENTFINAL.REPORT.PROPOSED.MARKETING.STRATEGY.FOR.MOMO.e.WALLET.SUBJECT.MAKETING.MANAMENT