FINAL REPORT SERVICE MARKETING SERVICE MARKETING ZALOPAY

VIETNAM GENERAL CONFEDERATION OF LABOUR TON DUC THANG UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION FINAL REPORT SERVICE MARKETING SERVICE MARKETING: ZALOPAY By: Group 06 Advised by: Phan Hà Thanh Nhã Major: Marketing Year: 2022 Ho Chi Minh City, April 23, 2022 0 TEACHER’S COMMENT 0 Member List Full Name Bùi Thị Ngân Thuỷ (Leader) Nguyễn Minh Quang Student ID Working 719H0132  Market Overview  Target Customer  Value through the Complete 100 % marketing mix 719H0900   Customer attrition About ZaloPay  Price  Customer retention 100 % strategies  People Hà Thúc Vũ 719H0934  Physical evidence  Value through the  marketing mix Value through the 100 % marketing mix Nguyễn Trung Quân 719H0104  Place  Build customer 100 % engagement Phan Hoàng Huy Nguyễn Lê Thanh Thảo 717H0322 71704416 0  Promotion  Process  About company  About ZaloPay  Conclution 100 % 100% THANK FOR To be able to carry out and complete the report on the topic "Service Marketing ZaloPay.", I have received a lot of support and help as well as concern and encouragement This report is also completed based on the reference, learning experience from related research results, specialized books, and newspapers of many authors at universities, research organizations, organizations, politics published on the internet, books, newspapers, etc Especially, the support and guidance from teachers who are teaching at Ton Duc Thang University and the help, facilitate material and spiritual support from family and friends First of all, we would like to express our deep gratitude to lecturer Mr Phan Hà Thanh Nhã - the instructor who directly teaches the class always spent a lot of time and effort in guiding and supporting us throughout the learning process, practice, accumulating knowledge, and make and complete reports Although I tried very hard to complete the report, it was due to my nascent knowledge, lack of professional experience, as well as difficulties in teamwork due to the impact of the ongoing epidemic situation Complicated, so there are many shortcomings I hope that the teachers will have comments and help to improve the topic Ho Chi Minh City, April 23, 2022 0 FINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING ZALOPAY FINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE MARKETING.ZALOPAY DECLARATION OF AUTHORSHIP THE THESIS HAS BEEN ACCOMPLISHED AT TON DUC THANG UNIVERSITY I here by declare that this thesis was carried out by myself under the guidance and supervision of Mr Phan Hà Thanh Nhã; and that the work contained and the results in this thesis are true and have not been either submitted anywhere for any previous purpose or published in any other literature The data and figures presented in this thesis are for analysis, comments, and evaluations from various resources by my own work and have been fully acknowledged in the reference part In addition, other comments, reviews and data from other authors, and organizations used in this thesis have been acknowledged, and explicitly cited I will take full responsibility for any fraud detected in my thesis Ton Duc Thang University is unrelated to any copyright infringement caused on my work (if any) Ho Chi Minh City, April 23, 2022 0 FINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING ZALOPAY FINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE MARKETING.ZALOPAY MENU INTRO .1 Market size: .1 Market trends: 1 About the Service: .2 1.1 VNG Company: .2 1.2 ZaloPay: Target customer: 2.1 Partner 2.2 Potential partners .6 2.3 EndUser Delivering customer- experience value: 3.1 Value through the marketing mix: 3.1.1 Service quality: .8 3.1.2 Service guarantees: 3.1.3 Service recovery program: 11 3.2 Price .12 3.3 Place 15 3.4 Promotion: .19 3.4.1 “Lì xì gắn kết tình thân” campaign .19 3.4.2 IMC tools of campaign 20 3.4.3 Results of the campaign 23 3.5 People 24 3.5.1 Coaching: .24 3.5.2 Consultant: 25 3.6 Process: 25 3.7 Physical evident .27 3.7.1 Facilities: Website: https://zalopay.vn/ 28 3.7.2 Ideal working environment 28 Customer attrition: .28 Customer retention strategies: 29 0 FINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING ZALOPAY FINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE MARKETING.ZALOPAY 5.1 Loyalty schemes: 29 5.2 Customer club 30 5.3 Sales promotion .31 Build customer engagement: .31 6.1 Gamification: 33 6.2 Relational attachment: 35 6.2.1 Influencer Marketing 35 6.2.2 Partner Marketing: VNG Promotes Strategic Cooperation With Universities 35 6.2.3 Affiliate Marketing: 37 6.2.4 Referral Marketing .37 6.3 Values-based attachment 38 6.3.1 Campaign "Million hearts of gold, join hands to fight the epidemic": 38 6.3.2 Campaign “Saigon is tolerant” .39 6.3.3 Campaign “Mang Tet ve nha” 2022: 41 CONCLUSION 44 REFERENCE 45 0 FINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE MARKETING.ZALOPAY 6.3 Values-based attachment ZaloPay has had many campaigns with high ethical value, but the most prominent in the last years are the following three campaigns: 6.3.1 Campaign "Million hearts of gold, join hands to fight the epidemic":  Timeline: ZaloPay launched a campaign from April to June 30, 2020 in the program of the whole people to support epidemic prevention  Key Message: "Million hearts of gold, join hands to fight the epidemic" - A small action with great meaning  Idea: Derived from responding to the call of the Praesidium of the Central Committee of the Vietnam Fatherland Front ZaloPay accompanies the fight against COVID-19 as a channel to receive contributions from the community  Implement: The goal that ZaloPay expects will be billion VND, of which billion will be received from the community and the remaining billion will be contributed by ZaloPay The most obvious difference that ZaloPay's campaign brings is doubling the donation amount That is, if the community supports 1, ZaloPay will contribute more, the total fund will receive This is an attraction and creates many emotions for the online community  Result: On April 10, 2020, VND 1.6 billion was transferred to the COVID-19 prevention fund As soon as the campaign is launched and spreads to the community, it is also the time when they give a lot of sympathy and positive feedback about this campaign 38 0 FINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING ZALOPAY FINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE MARKETING.ZALOPAY Figure 15: Nitizen's Responding 6.3.2 Campaign “Saigon is tolerant”  Timeline: ZaloPay launched a campaign from the middle of July 2021  Key Message: "Million hearts of gold, join hands to fight the epidemic" - A small action with great meaning  Idea: VNG Joint Stock Company (VNG) has officially launched the project 'Saigon Bao Dung', a technology platform that helps prestigious voluntary units in Ho Chi Minh City, the 'strong sponsors' on the Internet The whole country and people facing difficult circumstances during the Covid-19 epidemic connect with each other  Implement: Born after less than 72 hours of pregnancy, Saigon Bao Dung project wishes to connect the sponsors and volunteer units to the people who are in need of 39 0 FINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING ZALOPAY FINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE MARKETING.ZALOPAY aid the most in the City Even many volunteer units that are present on the Saigon Bao Dung platform are expanding to provide thousands of meals to be sent to isolation areas, field hospitals for doctors, nurses and anti-epidemic forces At the same time, people across the country can "contribute" to support Ho Chi Minh City by directly donating through bank accounts or via ZaloPay e-wallet to units carrying out relief activities In addition, people who need help can also search for support locations based on the lookup feature by District, District in the most accurate and fastest way In parallel with the above project, VNG also urgently contacted suppliers to support 150,000 masks, 11,000 level protective suits and 110 boxes of medical gloves for doctors and medical staff at the hospital 23 hospitals in HCMC Besides, ZaloPay e-wallet has also cooperated with Lazada and its partners to launch the initiative of '0 Dong mini supermarket' right on Lazada From here, the disadvantaged will be able to go to the 'supermarket' free of charge with goods donated from benefactors across the country 40 0 FINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING ZALOPAY FINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE MARKETING.ZALOPAY Figure 16: Campaign app interface  Result: More than 20 volunteer units have been present on the Saigon Bao Dung platform, spread across 10 districts and districts in the city, typically Cho Lac Xuong organisation, Ho Chi Minh City Youth Social Work Team, Foundation Charity and Social Protection of the Crescent Moon, etc It is expected that the platform will connect with 60 prestigious social organizations in the coming time to expand the network to support people and orient to maintain long-term help Volunteer units carry out many meaningful community activities not only during the Covid-19 epidemic 6.3.3 Campaign “Mang Tet ve nha” 2022:  Timeline: ZaloPay launched a campaign from April to June 30, 2020 in the program of the whole people to support epidemic prevention 41 0 FINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING ZALOPAY FINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE MARKETING.ZALOPAY  Key Message: ZaloPay e-wallet is very honored to accompany the Program Organizing Committee, we believe that your contribution, big or small, means a lot to the community  Idea: The program is organized with the goal of giving free round-trip air tickets, round-trip car tickets and round-trip train tickets to students, young workers and laborers with difficult circumstances who are having a baby living and working in the southern provinces, returning home to celebrate Tet in the central and northern provinces  Implement: "Mang Tet ve nha" in 2022 will continue to be held under the coordination of the Ho Chi Minh Communist Youth Union Central Committee and Suntory PepsiCo Vietnam Beverage Co., Ltd In which, ZaloPay e-wallet is proud to be the companion to call for individuals and organisations to replicate the journey during the Lunar New Year this year  Result: The program "Bring Tet home" in 2022 is expected to give away 540 round-trip air tickets, 2,475 round-trip car tickets, 275 round-trip train tickets and meaningful gifts for students and young workers People and workers away from home with difficult circumstances return to their hometown to celebrate the Lunar New Year of the Tiger in 2022 42 0 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FINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE.MARKETING.ZALOPAYFINAL.REPORT.SERVICE.MARKETING.SERVICE MARKETING.ZALOPAY CONCLUSION As for the values that Zalopay brings to customers, it is preferential policies, promotions, utilities with each service integrated on the application platform and customer care services with the same capabilities Absolute account security The above are the core values of ZaloPay for customers to help increase customers' trust in Zalopay According to experts, in order for users to change their payment habits and switch to non-cash payment methods, Vietnam needs a diverse, rich, and confidential application ecosystem essential for everyday applications that users use all the time Well aware of this trend, ZaloPay has constantly improved to build a wide-ranging ecosystem with the desire to become an indispensable wallet in the daily life of Vietnamese users Up to now, ZaloPay has linked with 33 banks and international card organizations Visa, Mastercard, JCB, and connected with hundreds of payment partners nationwide Customers can transfer money and pay for daily utilities such as electricity, water, internet fee, recharge phones, buy airline tickets, movie tickets, etc or shop online and scan QR payments at stores Thus, right on the phone with the ZaloPay application, users can experience seamless payment from essential needs, daily utilities to shopping, travel, dining, entertainment with just a few minutes The fact that ZaloPay accompanies the "Cashless Day 2020" is an act of great significance, especially in the context that the Bank, ministries and sectors are focusing on implementing tasks to promote cashless payments according to the Government's policy Through practical activities, ZaloPay has contributed to perfecting the Government's goals, improving the user experience, and gradually making efforts to change the payment habits of people across all regions 44 0 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