Explain the communication process
The sender or source is the individual or organization responsible for conveying information to another person or group This can include a salesperson, a hired spokesperson like a celebrity in advertisements, or a non-personal entity such as a corporation or organization.
- The receiver: the person(s) with whom the sender shares thoughts information.
The major communication tools: message and channel.
The major communication functions and processes: encoding, decoding, response, and feedback.
Noise: extraneous factors in the system that can interfere with the process and work against effective communication.
1.2.1 Source Encoding: The sender encodes the message
The initial stage of communication involves the sender choosing appropriate words, symbols, and images to convey the intended message to the receiver(s).
This process (encoding): involves putting thoughts, ideas, or information into a symbolic form.
Resulting from the encoding process is the development of a message containing the information/meaning the source hopes to convey.
Effective communication can take many forms, including verbal, nonverbal, oral, written, or symbolic Regardless of the type of message, it is essential to present it in a suitable and transmittable format for the selected communication channel.
In general, there are 3 decisions for marketers to make: the content, structure, and design of the message.
After having the message to communicate, the sender selects which channel of
The final assignment for Integrated Marketing Communications (IMC) emphasizes the importance of cohesive messaging across various channels It requires a strategic approach to ensure that all marketing efforts align with the brand's objectives Understanding target audiences and utilizing data-driven insights are crucial for developing effective communication strategies This assignment aims to enhance skills in creating integrated campaigns that resonate with consumers and drive engagement.
The channel is the method by which the communication travels from the source/sender to the receiver It contains two types, non-personal and personal, at the broadest level.
After traveling over the channel of communication, the message gets read, heard, and/or seen then decoded (transforming back into thought) by the receiver
The receiver, with whom the sender shares thoughts or information, is the most important factor in the communication process because when the receiver changes, other elements also change.
This decoding process is heavily influenced by the receiver’s frame of reference or field of experience, meaning the experiences, perceptions, attitudes, and values they bring to the communication situation.
Throughout the communication process, there are extraneous factors that can distort or interfere with the message’s reception
Noise refers to unplanned distortions or interferences that can affect communication, including errors in message encoding, signal distortion in radio or television broadcasts, and distractions during message reception.
Noise in communication can arise when the sender and receiver lack overlapping fields of experience, leading to improper encoding of the message This occurs when the sender employs signs, symbols, or words that are unfamiliar or interpreted differently by the receiver Conversely, greater common ground between the sender and receiver reduces the likelihood of such communication noise.
Finally, after receiving the message, the receiver decodes the message and reacts.
A response is the reaction of receivers after they see, hear, or read a message, representing the outcome of the communication process These responses can vary significantly, from nonobservable actions like storing information in memory to immediate actions taken in reaction to the message.
(clicking through an online ad to go to a marketer’s landing page/website or dialing a toll-free number to order a product).
Then, the feedback (part of the receiver’s response that is communicated back to the sender) may be created to start an interaction.
Example
Generali Vietnam upload TVC called “Sống Như Ý | Phim Âm Nhạc Cho Ngày Của
The final assignment for Integrated Marketing Communications (IMC) focuses on synthesizing key concepts and strategies essential for effective marketing communication This assignment emphasizes the importance of a cohesive approach that integrates various marketing channels to enhance brand messaging and consumer engagement Students are encouraged to analyze real-world case studies to understand the application of IMC principles in diverse industries Ultimately, the goal is to develop a comprehensive marketing communication plan that aligns with organizational objectives and resonates with target audiences.
Generali Vietnam is the sender and elite artists Huu Chau and Nguyen Lam Thao
Target customers of Generali Vietnam.
In the video, the daughter reflects on her experiences through a song set to "Bella Ciao," expressing moments when she diverged from her father's wishes yet faced no repercussions A recurring line, "con không giống ba từng ước mong," emphasizes her individuality and the contrast between her choices and her father's expectations.
The father engages in a conversation with the teacher about his daughter's drawing, questioning, "How do you know there are no winged lions in the world?" He emphasizes the importance of individuality, encouraging his daughter to embrace her unique imagination and live life on her own terms.
The TVC opens with the word "Vu Quy" displayed on the wall, immediately signaling to viewers that the scene depicts a wedding ceremony The daughter is seen wearing a wedding dress, showcasing her unique style and individuality.
The phrase "It is always the people you love who hurt you the most" serves as a poignant reminder of the impact our actions can have on those we care about When we love someone, it is essential to encourage their individuality and support their aspirations The emotional pain we may inflict, whether intentionally or unintentionally, often surpasses the hurt caused by others, highlighting the importance of compassion and understanding in our relationships.
The song "Bella Ciao" narrates the protagonist's experiences of defying her father's wishes, highlighting a relationship where she faced no punishment but instead received her father's support This dynamic showcases the complexities of familial bonds and the courage to pursue one's own path.
- The father used the lyrics in the song “Cho con” to respond to the daughter:
The final assignment in Integrated Marketing Communications (IMC) focuses on the strategic integration of various marketing channels to deliver a cohesive message This approach enhances brand awareness and fosters customer engagement, ultimately driving sales and loyalty By analyzing case studies and applying theoretical concepts, students will develop practical skills essential for effective communication in today's competitive market The assignment emphasizes the importance of consistency across all marketing platforms to ensure a unified brand presence.
GRATED.MARKETING.COMMUNICATIONS.(IMC) Đưa con đi thật xa
Mẹ sẽ là cành hoa Cho con cài lên ngực”
- Through the father's singing, we understand the immense love of parents for their children Parents are always by their side, protecting and supporting their children.
In his heartfelt closing speech, the father expresses, "Be happy, my daughter!" This sentiment encapsulates Generali Vietnam's core message: parents inherently desire their children to embrace their true selves and pursue happiness.
- Image of a daughter being able to do what she wants in the wedding ceremony.
- The drawing "Lion with wings" is a subtle integration of Generali Vietnam's image into TVC.
The image featuring the caption "Trừ ông này ra" beautifully illustrates a father's deep love for his daughter Regardless of their individual traits or behaviors, children hold an irreplaceable significance in the hearts of their parents.
- Lion with wings - the logo of Generali Vietnam.
- The white chrysanthemum curtain represents filial piety.
Incorporating warm deep tones such as blue, red, and orange can create a cozy and inviting atmosphere for any space Orange adds a sense of comfort, while red is linked to vitality and energy, enhancing the liveliness of the environment Meanwhile, blue promotes relaxation, making it an ideal choice for family-oriented settings Together, these colors effectively convey the warmth and togetherness of family life.
- The gentle voice mainly appears through the lyrics, expressing all the content of TVC, be as yourself, live as you want.
- Actions: The father creates a room for his daughter to play the drums,
The final assignment for Integrated Marketing Communications (IMC) focuses on the strategic integration of various marketing channels to create a cohesive message This approach enhances brand visibility and engagement by ensuring that all communication efforts are aligned and reinforce each other Effective IMC not only improves customer relationships but also drives sales and brand loyalty By leveraging multiple platforms, marketers can reach a broader audience and deliver targeted messages that resonate with consumers Ultimately, a well-executed IMC strategy is essential for achieving marketing objectives and maximizing the impact of promotional campaigns.
In Integrated Marketing Communications (IMC), demonstrating empathy and understanding is essential, as exemplified by a father who wears different socks to connect with his daughter These actions not only express joy and support but also encourage her to embrace her individuality and pursue her dreams.
The journey from childhood to adulthood, illustrated by a father holding his child, symbolizes the unwavering spiritual support parents provide throughout their children's lives This transition highlights the enduring protection and guidance that parents offer, reinforcing the bond that remains strong as children grow.
- The speed of TVC is fast at first and then slows down.
The message that Generali Vietnam wants to share with audiences
“Sống Như Ý” spreads the light of joy, and optimism “La Dolce Vita” of the Italians - the country of Generali Life Insurance Wishing to encourage everyone to boldly
"Live authentically and embrace your true self; life is meant to be enjoyed on your own terms It's essential to prioritize your happiness and not feel pressured to conform to others' expectations Show support and respect for your loved ones as they pursue their own paths to fulfillment."
2.6.1 Resulting from the receiver’s own issues
Individuals may struggle to engage with information due to their personal abilities to see and hear, or their overall health condition Factors such as fatigue or drowsiness can significantly hinder their ability to focus on the message being communicated.
They do not have an overlapping frame of reference with the sender
Introduction
VinFast, a subsidiary of Vingroup, one of Asia's largest private economic groups founded by Pham Nhat Vuong, specializes in manufacturing electric cars and motorcycles Established in 2017, the company is led by executives James and others.
Benjamin DeLuca and Le Thanh Hai VinFast is an acronym for the phrase: "Việt
"VinFast has achieved remarkable success and received numerous prestigious awards, including accolades from AUTOBEST, ASEAN NCAP, and NHTSA in both the US and Europe, over nearly six years of continuous development In 2022, the company introduced a premium smart electric vehicle model, showcasing its commitment to innovation and safety."
VF8 for the US, European and Vietnamese markets VinFast is committed to
The final assignment for Integrated Marketing Communications (IMC) focuses on the essential strategies and tools for effective marketing It emphasizes the importance of cohesive messaging across various channels to enhance brand awareness and customer engagement By integrating communication efforts, businesses can create a unified brand experience that resonates with their target audience This assignment encourages a comprehensive understanding of IMC principles, enabling marketers to develop campaigns that drive results and foster long-term relationships with consumers.
VinFast is committed to Integrated Marketing Communications (IMC) while promoting a sustainable future through the green, clean, and safe movement The company aims to inspire customers to participate in the electric vehicle revolution, fostering a collective effort for a sustainable future The VinFast VF8 leverages its unique advantages to persuade customers in selecting their innovative products.
This integrated communication campaign was started from October 2022 to March
In 2023, VinFast aims to cultivate awareness and affection for its brand among Vietnamese customers, positioning VinFast as a desirable choice The campaign seeks to highlight the values of the VF8 model to effectively persuade this target audience With a budget of 12 billion VND, VinFast's goal is to achieve sales of 10,000 vehicles within a six-month timeframe.
After the research on the target customer group, an idea of the campaign will be given and then the main message used Through the integration of 4 tools: Internet
A successful marketing campaign integrates Marketing, Advertising, PR, and Sales Promotion to deliver a cohesive message across all platforms, enhancing overall effectiveness Following meticulous planning of each campaign component, a comprehensive measurement and evaluation process will be implemented to confirm that all established objectives are met.
The VinFast VF8 advertising campaign in Vietnam is expected to be a source of growth for VinFast in the Vietnamese market as well as attract a large number of domestic customers.
Target Audiences
Geography: Urban areas (especially big cities).
- Family size: Available to every family size.
- The self-respect of the nation.
- Wanting to experience new things.
- Being influenced by the "green lifestyle" trend.
- Loving products with luxurious designs.
The final assignment for Integrated Marketing Communications (IMC) focuses on the strategic integration of various marketing channels to create a cohesive message It emphasizes the importance of aligning communication efforts with brand objectives to enhance customer engagement and drive conversions By utilizing a mix of traditional and digital marketing tactics, businesses can effectively reach their target audience and achieve desired outcomes This assignment encourages a comprehensive understanding of IMC principles and their application in real-world scenarios.
- Favorite sites: Facebook, Youtube, and Google.
- Favorite source of information: Family&friends, e-newspapers, TV, …
- Benefits sought: Ways to self-express & comfortable feelings when using.
- Influencers/KOLs: Ho Ngoc Ha Family.
- Groups, Fanpages, and organizations specializing in vehicles, especially cars, on Facebook.
2.3 Group 3: Community members - mainly Saigonese
Popular e-newspapers and magazines that usually have articles on technology and vehicles, especially cars The main readers of those have matching characteristics with VinFast's main target audience.
- E-newspapers: Kenh14, VnExpress, Tuổi Trẻ,
- Magazines: Xe 360, Auto5, Tạp chí bốn bánh,
Partners in distribution channels, especially physical stores in HCMC.
Sell 10,000 products (with Ho Chi Minh City as the focus).
Market penetration reaching 25% of the target audience.
In 6 months, VinFast aims to:
(1) Brand awareness: Reaching 75% of target audience.
(2) Love the brand: Reach 60% of the known target audience.
(3) Purchase: 25% of the target audience liked VF8.
(1) Each customer buys only one VF8 vehicle.
The final assignment for Integrated Marketing Communications (IMC) emphasizes the importance of a cohesive strategy that integrates various marketing channels This approach ensures consistent messaging and enhances brand recognition across different platforms By leveraging digital and traditional media, businesses can effectively engage their target audience, ultimately driving customer loyalty and increasing sales Understanding the role of IMC in today's competitive landscape is crucial for marketers aiming to create impactful campaigns that resonate with consumers.
(2) The average price of a VF8 is VND 1,200,000,000.
Market potential = Population of Vietnam x % of people living in urban areas x % of people 30-55 years old x % of people with income ≥50 million VND x Price x
=> Market potential in Viet Nam = 99.050.227 x 38,05% x 36% x 10% x
Overview
“Triết lý cân bằng động”
- Enjoy ultimate comfort and convenience with the most advanced equipment.
- Sleek and stylish design with a variety of colors.
- Contributing to the reduction of air pollution.
- It is a car using advanced software, in the future VinFast will update and improve many parts to increase the user experience.
- Vingroup is the first large corporation to produce electric vehicles in Vietnam.
- The group is trusted and trusted by many people in the country.
4.1.3 Some key stores in HCMC, Ha Noi
1 Nguyen Van Linh Street, Tan Phong Ward, District 7, Ho Chi Minh City.
2 464 Kinh Duong Vuong Street, An Lac A Ward, Binh Tan District, Ho Chi Minh City.
3 770 Nguyen Van Tao, Hiep Phuoc Commune, Nha Be District, Ho Chi Minh City
4 382 Bach Dang, Ward 14, Binh Thanh District, Ho Chi Minh City.
5 948 Quang Trung Street, Yen Nghia Ward, Ha Dong District, Hanoi City.
6 Floor L1, Vincom Center Pham Ngoc Thach, Kim Lien, Dong Da, Hanoi City.
The final assignment for Integrated Marketing Communications (IMC) focuses on the strategic integration of various marketing channels to deliver a cohesive message This assignment emphasizes the importance of aligning communication efforts to enhance brand visibility and customer engagement By leveraging multiple platforms and ensuring consistency in messaging, businesses can effectively reach their target audience The goal is to create a unified marketing strategy that resonates with consumers, ultimately driving brand loyalty and sales growth.
As a modern, eco-conscious individual, I seek to escape the pollution and noise caused by traditional vehicles My desire is to discover alternative transportation options that minimize harmful emissions and contribute to a cleaner, quieter environment.
In a rapidly changing world where technology is advancing, the demand for a serene living environment is growing, prompting a desire for new experiences that also support ecological sustainability VinFast addresses this need with the launch of the VF8 electric car line, designed to cater to modern consumer preferences The primary advantage of electric vehicles lies in their environmental benefits, significantly reducing CO2 emissions, a major contributor to air pollution With electric motors, the VinFast VF8 offers a smooth and quiet driving experience, allowing drivers to enjoy an exhilarating ride while actively contributing to a cleaner atmosphere.
VinFast recognizes the importance of a quiet, pollution-free living environment in today's world The VinFast VF8 is designed to enhance your surroundings, promoting a serene atmosphere for a "Future of the Present."
Slogan “Tương lai của hiện tại”
Program
Table 1: Objectives, KPIs & Timeline of Internet Marketing
The final assignment for Integrated Marketing Communications (IMC) emphasizes the importance of cohesive messaging across various channels Effective IMC strategies ensure that all marketing efforts work together to create a unified brand experience This assignment encourages students to analyze and apply IMC principles in real-world scenarios, highlighting the critical role of communication in achieving marketing objectives By integrating different marketing tools and techniques, businesses can enhance their outreach and engagement, ultimately driving better results.
A detailed content calendar for all will be shown in Appendix 1
VinFast maintains dedicated groups for its major branches, posting 5-6 updates weekly on its official accounts and over 5 posts weekly in related groups The content shared includes key highlights and updates about the brand's activities and initiatives.
(1) Focus mainly on characteristics, functions and design.
(2) Big events and programs such as the launch of VF8.
Instagram will get less attention so there will be only 2-3 updated posts per week about this medium These posts will be modified versions of those from Facebook.
VinFast currently owns a Tiktok channel with 34,800 followers specializing in answering customer problems and listening to customers' comments after using VF8
VinFast's TikTok strategy includes engaging content focused on "how to" topics, offering valuable tips for potential VF8 buyers The brand plans to maintain a consistent posting schedule, sharing two informative videos each month.
Integrated Marketing Communications (IMC) is a strategic approach that ensures all forms of communication and messages are carefully linked together The goal of IMC is to create a unified and seamless experience for consumers to interact with the brand By coordinating various marketing channels, such as advertising, public relations, and social media, businesses can enhance their brand message and drive customer engagement Effective IMC not only increases brand awareness but also fosters customer loyalty and improves overall marketing effectiveness Implementing IMC requires a deep understanding of the target audience and the ability to adapt strategies based on consumer feedback and market trends.
The campaign plan will be implemented in 6 months In which, there will be 6 videos posted related to VF8, with iTVC and other short videos These short clips last from
15 to 30 seconds with the participation of famous artists/KOLs such as the Ho Ngoc
Ha family with the content revolving around the changed life since the appearance of
Due to the halt in the Internet Marketing section, we will transition to online advertising to maintain the report's coherence The online ads discussed in this report will be featured on the same platforms as Internet Marketing, with the addition of Google and the exclusion of TikTok For a comprehensive overview of the specific activities, please refer to the tables in Appendix 2.
VinFast's official page is gaining significant interest, making it a crucial platform for the brand To enhance visibility and engagement, the strategy includes a minimum of 30 posts each month, categorized into four key areas: boosting brand awareness, increasing customer engagement, promoting events, and sharing current developments along with future goals This approach aims to showcase the benefits of the VF8 and encourage customer experiences.
As mentioned before, Instagram will be a less important platform in this campaign
Therefore, only 10-15 posts (divided into 4 categories similar to Facebook) will be promoted.
VinFast will promote product information to customers through iTVC.
VinFast's official website, vinfastauto.com, serves as a comprehensive resource for customers seeking information about the brand's products By entering relevant keywords into search engines, users can easily access details about VinFast offerings and address any inquiries they may have The site also features essential services, including warranty information, test drive registration, and options for old vehicle collection and renewal.
All activities included in the this tool will cost around 3.472.350.000 VND, with the details shown in Appendix 3.
The final assignment for Integrated Marketing Communications (IMC) focuses on synthesizing key concepts and strategies essential for effective marketing communication It emphasizes the importance of a cohesive approach that integrates various marketing channels to deliver a unified message Understanding target audiences and utilizing data-driven insights are critical for crafting impactful campaigns The assignment encourages the application of theoretical knowledge to real-world scenarios, highlighting the role of creativity and innovation in IMC strategies Ultimately, it aims to prepare students for successful careers in marketing by equipping them with the necessary skills to navigate the evolving landscape of communication.
(1) Brand awareness: up to 90% of the target audience.
(2) Brand liking: up to 75% of those have already been aware.
- 2000 brand mention b) Approach to identify a major selling idea: USP
The unique selling proposition (USP) used as the dominant factor in advertising is the high-tech aspect of VF8 There will be 3 characteristics worth mentioning about advertising as below:
1) It will focus on using electric motors that are environmentally friendly and reduce noise
Electric cars are designed to positively impact the environment by eliminating exhaust pipes, which significantly reduces emissions and local air pollution, particularly in densely populated urban areas Their electric motors enable quiet operation, making them an effective solution for improving air quality and reducing noise pollution This not only enhances the quality of life but also promotes better human health, presenting a compelling and unique proposition for consumers.
2) A product from a Vietnamese brand, for Vietnamese people
While the car companies present in Vietnam are from abroad VinFast enhances
VinFast emphasizes "national pride" in its advertising strategies, positioning itself as the first automobile manufacturer in Vietnam The company highlights its role in producing the first Vietnamese-branded electric car, which is owned and manufactured by Vietnamese people, showcasing a significant milestone for the nation's automotive industry.
The final assignment for Integrated Marketing Communications (IMC) emphasizes the importance of a cohesive strategy that integrates various marketing channels It aims to ensure consistent messaging across all platforms to effectively engage the target audience By leveraging both traditional and digital marketing techniques, businesses can enhance brand visibility and foster customer loyalty This assignment encourages a comprehensive understanding of how IMC can drive successful marketing outcomes.
GRATED.MARKETING.COMMUNICATIONS.(IMC) introduced at the Los Angeles Auto Show 2021, creating "national pride" stronger than ever.
3) The VF8 not only possesses high-tech features but is also very luxurious
VinFast collaborates with renowned international partners in vehicle design, battery production, and digital technology development, alongside Vingroup's technology companies, to deliver smart, modern electric vehicles that embody world-class luxury and innovation This compelling proposition aims to attract customers with its proud and luxurious appeal.
In the realm of transportation-related products, consumers often make purchasing decisions driven by emotions rather than just information To effectively persuade potential buyers, marketers should integrate emotional appeal with informative content, creating a balanced approach that resonates with consumers' feelings while providing essential details.
Advertising will leverage the themes of self-esteem and national pride among Vietnamese consumers to create emotionally resonant campaigns By showcasing the VF8's luxurious design, customers can express their identity and gain admiration from others The campaigns will also emphasize the vehicle's advanced technology and eco-friendly features to appeal to logical reasoning This dual approach positions VinFast as an aspirational brand that understands its audience, fostering brand loyalty and awareness Ultimately, this strategy aims to deliver a compelling message that encourages purchases while strengthening the connection between the brand and its consumers.
To convey both of these appeals, iTVC will use imagery execution.
iTVC aims to highlight the impact of environmental pollution while showcasing the numerous benefits of electric vehicles through the practical experiences of Ho Ngoc Ha's family This approach seeks to persuade consumers of the modernity and luxury associated with driving electric cars, emphasizing their role in promoting a sustainable future.
Measurement and Evaluation
The evaluation and measurement process for the campaign will occur at three key stages: before, during, and after its implementation This approach involves aligning the outcomes with the initial objectives to facilitate a comprehensive comparison.
This IMC campaign will incorporate pretests, mid-tests, and post-tests for each activity The pretest phase will utilize focus groups and insights from our in-house team to evaluate and determine the messaging that will be shared with the public.
Through Comprehension & Reaction Tests, the evaluation and measurement at this stage will mostly include issues related to POSM, OOH ads, Internet posts, and iTVC.
Focus groups are typically reserved for critical cases, such as special social media posts, while internal employees are often engaged for routine topics to reduce costs.
During and after the tests, the effectiveness of communication activities will be assessed using various metrics from all tools in the plan, excluding OOH Analytical platforms will monitor these metrics regularly to ensure timely access to real-time results and appropriate corrective actions.
Measurement and Evaluation will be 100,000,000 VND Details on these types of tests can be found in Appendix 16.
The final assignment for Integrated Marketing Communications (IMC) focuses on synthesizing key concepts and strategies within the field It emphasizes the importance of cohesive messaging across various channels to enhance brand visibility and engagement Students are required to demonstrate their understanding of IMC principles by developing a comprehensive marketing plan that integrates traditional and digital media This assignment aims to prepare students for real-world marketing challenges by fostering analytical and creative skills essential for effective communication.
Total Budget
Younetmedia (2018) From https://l.facebook.com/l.php?u=https%3A%2F
%2Fyounetmedia.com%2Fbrand-worth-to-watch-mang-xa-hoi-bung-no-ve- vinfast-o-to-viet-nam-uoc-mo-buoc-ra-the-gioi%2F&h=AT1e-
Integrated Marketing Communications (IMC) is a strategic approach that combines various marketing channels to deliver a consistent message to the target audience The final assignment in IMC emphasizes the importance of aligning communication strategies to enhance brand awareness and customer engagement By integrating traditional and digital marketing tactics, businesses can create a cohesive narrative that resonates with consumers This assignment encourages students to analyze real-world case studies, demonstrating how effective IMC can drive sales and foster brand loyalty Ultimately, mastering IMC principles is essential for successful marketing in today's competitive landscape.
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Media, Y (2018) From https://younetmedia.com/brand-worth-to-watch-mang-xa- hoi-bung-no-ve-vinfast-o-to-viet-nam-uoc-mo-buoc-ra-the-gioi/
VinFast VF 8 is heralded as a groundbreaking vehicle in the Asian automotive industry, showcasing innovative technology and design According to Kiemsat (2022), this model exemplifies the future of electric vehicles, while VNExpress (2022) highlights its potential to revolutionize the market Additionally, Hóa (2022) emphasizes VinFast's commitment to sustainability and advancement in the automotive sector, positioning the VF 8 as a significant player in the global transition to electric mobility.
VinFast (n.d.) From https://vinfastauto.com/vn_vi
Integrated Marketing Communications (IMC) is a strategic approach that ensures all marketing communication tools work together harmoniously By aligning messaging across various channels, businesses can enhance brand consistency and improve customer engagement IMC focuses on delivering a unified message to target audiences, maximizing the effectiveness of marketing efforts This comprehensive strategy not only boosts brand awareness but also drives customer loyalty and sales growth Ultimately, implementing IMC principles is essential for achieving long-term success in today's competitive marketplace.
The final assignment in Integrated Marketing Communications (IMC) emphasizes the importance of cohesive messaging across various marketing channels It aims to demonstrate how integrating communication strategies can enhance brand visibility and customer engagement By leveraging multiple platforms, businesses can create a unified brand experience that resonates with their target audience This assignment encourages students to explore innovative approaches to IMC, ensuring they understand the critical role of consistent communication in achieving marketing objectives.
The final assignment for Integrated Marketing Communications (IMC) focuses on the comprehensive strategies that unify marketing efforts to enhance brand messaging and engagement This assignment emphasizes the importance of a cohesive approach in delivering consistent communication across various channels By integrating various marketing tactics, businesses can effectively reach their target audience and achieve their marketing objectives The IMC framework not only improves brand recognition but also fosters customer loyalty through synchronized messaging Ultimately, the final assignment aims to demonstrate the critical role of integrated marketing communications in today’s competitive landscape.
The final assignment for Integrated Marketing Communications (IMC) focuses on the essential strategies and practices that unify various marketing channels to create a cohesive message This assignment emphasizes the importance of consistency in branding and communication, ensuring that all marketing efforts align with the overall objectives of the organization By integrating diverse promotional tools and techniques, businesses can enhance customer engagement and build stronger relationships Ultimately, mastering IMC is crucial for effectively reaching target audiences and achieving marketing success.
The Integrated Marketing Communications (IMC) final assignment focuses on the strategic alignment of various marketing channels to deliver a cohesive message This approach enhances brand awareness and customer engagement by ensuring consistency across all platforms Effective IMC utilizes a blend of advertising, public relations, social media, and direct marketing to reach target audiences By integrating these elements, businesses can create a unified customer experience that drives sales and fosters brand loyalty Ultimately, the success of an IMC strategy relies on clear communication and the ability to adapt to changing market dynamics.
The final assignment in Integrated Marketing Communications (IMC) focuses on the strategic integration of various marketing channels to create a cohesive brand message This approach enhances customer engagement and drives brand loyalty by ensuring consistency across all communication platforms By leveraging both traditional and digital marketing tactics, businesses can effectively reach their target audience and achieve their marketing objectives Understanding the principles of IMC is essential for developing successful marketing campaigns that resonate with consumers and foster long-term relationships.
GRATED.MARKETING.COMMUNICATIONS.(IMC) xxxvi
Ngày đầu tiên của VF8 Week 3 THUR 13 8h Đã đến lúc bắt đầu hành trình mới
Week 1 THUR 3 8h Short video Đi cùng Gia đình Hồ Ngọc Hà 1
Week 1 FRI 2 8h Short video Đi cùng Gia đình Hồ Ngọc Hà 2
"Trái Đất đang báo động"
Week 3 TUE 17 8h Tương lai được quyết định bở sự lựa chọn của chúng ta ở hiện tại February
Tết đoàn viên - An toàn trên mọi nẻo đường
The final assignment for Integrated Marketing Communications (IMC) focuses on the essential strategies and tactics that create a cohesive marketing message across various channels It emphasizes the importance of aligning communication efforts to enhance brand consistency and customer engagement By integrating diverse marketing tools and platforms, businesses can effectively reach their target audience and achieve their marketing objectives This assignment encourages a comprehensive understanding of IMC principles and their application in real-world scenarios to drive successful marketing campaigns.
October Week 1 SAT 1 8h iTVC "Tương lai của hiện tại"
Week 1 THUR 3 8h Short video "Những biến cố mà vạn vật trên trái đất sắp phải đối mặt"
Week 2 WED 7 8h Short video VinFast x Gia đình Hồ Ngọc Hà 1
JanuaryWeek 2 FRI 1 8h Short VinFast x Gia đình Hồ Ngọc Hà 2
The Integrated Marketing Communications (IMC) final assignment focuses on the strategic integration of various marketing channels to deliver a cohesive message to the target audience This approach enhances brand consistency and improves customer engagement by aligning promotional efforts across different platforms By utilizing a combination of advertising, public relations, social media, and direct marketing, businesses can effectively reach and influence their consumers The assignment emphasizes the importance of analyzing consumer behavior and market trends to tailor communication strategies that resonate with the audience, ultimately driving brand loyalty and sales.
Week 1 SUN 1 8h Short video Tết đoàn viên - An toàn trên mọi nẻo đường cùng VF8 March
5 8h Short video Tự hào thương hiệu Việt vươn tầm thế giới
Integrated Marketing Communications (IMC) is a strategic approach that combines various marketing methods to create a cohesive message across all platforms The final assignment in IMC emphasizes the importance of aligning communication strategies to enhance brand awareness and customer engagement By utilizing a mix of traditional and digital marketing channels, businesses can effectively reach their target audience and drive conversions Understanding the role of IMC in modern marketing is crucial for developing successful campaigns that resonate with consumers.
The final assignment for Integrated Marketing Communications (IMC) emphasizes the importance of cohesive messaging across various marketing channels It requires students to demonstrate their understanding of IMC principles by developing a comprehensive strategy that integrates advertising, public relations, and digital marketing The assignment aims to enhance practical skills in creating unified brand communication that resonates with target audiences and drives engagement Successful completion will showcase the ability to analyze market trends and apply effective marketing tactics, ultimately preparing students for real-world marketing challenges.
N0 ITEM DETAIL QTY PRICE AMOUNT
Youtube iTVC Calculated adverstising budget - - -
Youtube ads iTVC and Short video 2.000.000.000
Tiktok iTVC Calculated adverstising budget - - -
Singer and Fashionist a Gia đình Hồ Ngọc Hà - - 1.000.000.000
The final assignment for Integrated Marketing Communications (IMC) focuses on the essential strategies and practices that unify marketing efforts It emphasizes the importance of consistent messaging across various channels to enhance brand awareness and customer engagement Effective IMC integrates traditional and digital marketing approaches, ensuring a cohesive communication strategy that resonates with target audiences This assignment aims to explore the role of IMC in driving successful marketing campaigns and fostering stronger relationships with consumers.
1) It will focus on using electric motors that are environmentally friendly and reduce noise.
The final assignment in Integrated Marketing Communications (IMC) requires a comprehensive understanding of how various marketing strategies work together to create a unified message This assignment emphasizes the importance of integrating different communication channels to enhance brand visibility and customer engagement Students must demonstrate their ability to analyze and implement effective IMC strategies that align with overall marketing goals The focus is on developing a cohesive plan that leverages both traditional and digital marketing tactics to reach target audiences effectively.
2) A product from a Vietnamese brand, for Vietnamese people.
3) The VF8 not only possesses high-tech features but is also very luxurious.
Integrated Marketing Communications (IMC) is a strategic approach that ensures all marketing channels work together harmoniously to deliver a consistent message This method enhances brand awareness and customer engagement by integrating various communication tools, including advertising, public relations, and digital marketing Effective IMC campaigns leverage data-driven insights to target audiences more precisely, ultimately driving sales and fostering brand loyalty By adopting an IMC strategy, businesses can create a unified customer experience that resonates across all platforms, maximizing the impact of their marketing efforts.