A REPORT ON ANALYZING AND PROPOSING MARKETING STRATEGIES FOR PASTEURIZED FRESH MILK OF MOC CHAU MILK IN VIETNAM

VIETNAM NATIONAL UNIVERSITY INTERNATIONAL SCHOOL -0-0 - A REPORT ON ANALYZING AND PROPOSING MARKETING STRATEGIES FOR PASTEURIZED FRESH MILK OF MOC CHAU MILK IN VIETNAM Lecturer: Assoc Prof Pham Thi Lien Course: Principles of Marketing Course ID: INS2003 - 07 Researcher: Group Hanoi, June 2022 TIEU LUAN MOI download : skknchat123@gmail.com moi nhat TABLE OF CONTENTS CHAPTER 1: EXECUTIVE SUMMARY Overview of this marketing plan .4 The reason we selected moc chau milk for our research CHAPTER 2: COMPANY’S OVERVIEW 2.1 Introduction 2.2 Business Model Canvas CHAPTER 3: CURRENT MARKETING SITUATION .12 3.1 Marketing Environment .12 3.2 Competitive Situations 16 3.3 Current STP Analysis 18 3.4 Current Marketing Mix (4P) .19 CHAPTER 4: SWOT ANALYSIS OF MOC CHAU MILK 22 4.1 Strengths 22 4.2 Weaknesses 24 4.3 Opportunities .24 4.4 Threats 26 CHAPTER 5: OBJECTIVES AND ISSUES 28 5.1 Common goals in one next year (from 6/2022 to 6/2023) 28 5.2 Ideas for marketing strategies for Moc Chau Milk pasteurized fresh milk products 28 CHAPTER 6: MARKETING STRATEGIES IN NEAR FUTURE FOR PASTEURIZED FRESH MILK OF MOC CHAU MILK 31 6.1 STP Analysis 31 6.2 Marketing Mix (4P) 33 CHAPTER 7: ACTION PROGRAMS AND BUDGET 35 CHAPTER 8: CONTROLS 37 CHAPTER 9: CONCLUSION 38 REFERENCES 39 TIEU LUAN MOI download : skknchat123@gmail.com moi nhat WORK BREAK DOWN STRUCTURE Full Name Student ID Task Contribution Lê Thị Ngọc Linh (Leader) 19071053 Chapter 2, + STP Analysis (Chapter 6) + Write report and edit other parts 100% Imamura Keita 21070921 Chapter 1, 80% Lê Thu Phương 19071069 Chapter 95% Phạm Mai Chi 21070226 Chapter 90% Phạm Thị Quỳnh 20070591 Chapter 85% Trần Thùy Dương 20070436 Chapter 90% Vũ Như Mai 20071032 Chapter 70% TIEU LUAN MOI download : skknchat123@gmail.com moi nhat A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM CHAPTER 1: EXECUTIVE SUMMARY Overview of this marketing plan We will describe a 1-year marketing plan for Moc Chau Milk pasteurized fresh milk from 1/6/2022 to 1/6/2023 In order, we referred to the current information and data which is in 2021 This report is divided into CHAPTERS For these chapters, we will show the following report will analyze the current marketing situation in the macro environment, market strategy, marketing mix, and SWOT of Moc Chau Milk, specifically in the current Vietnamese market This report also will cover new marketing strategies and new objectives for the pasteurized fresh milk products In addition, its major action programs and budgets are also recommended to advertise products and promote sales, revenue, and profits by 2022 The reason we selected moc chau milk for our research We have two main reasons to select Moc Chau Milk for our research The first reason is we think it’s better to propagate ordinary Vietnamese milk rather than international milk The second reason is that Moc Chau Milk’s quality is maintained by the company’s efforts and by some high institutions What we discovered recently is that Vietnamese people tend to prefer to drink imported milk from overseas because people think Vietnamese milk is not well maintained Although, it’s different from Moc Chau Milk’s case It’s already being pasteurized as a beverage TIEU LUAN MOI download : skknchat123@gmail.com moi nhat A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM CHAPTER 2: COMPANY’S OVERVIEW 2.1 Introduction Moc Chau Milk (MCM), or Moc Chau Dairy Cattle Breeding Joint Stock Company, is one of the most famous, largest and oldest domestic dairy brands in the North and Central regions of Vietnam, as well as one of subsidiaries which is indirectly owned by Vinamilk through GTNFoods Joint Stock Company (Moc Chau Milk’s Annual Report, 2019) The Company supplies, processes and manufactures a wide range of dairy products, primarily milk and yogurt Moc Chau Milk, formerly known as Moc Chau Military Farm, was established on 8th January, 1958 with the task of raising dairy cows, providing dairy cow breeds, manufacturing and processing dairy products, and producing livestock feed It is also the first unit which initiates an animal husbandry and dairy producing industry in Vietnam The Company currently operates 02 pasteurization and sterilization factories that produce and package high-quality, nutrient-dense dairy products using imported modern processing equipment from Tetra Pak (Sweden) and completely sterile automatic packaging technology from Korea Taking advantage of the Moc Chau plateau's perfect climate and soil, Moc Chau Milk owns more than 27,138 dairy cows from over 600 dairy farming households and 03 dairy breed centers To ensure the quality of raw milk materials, all dairy farms must commit to fully meeting 73 strict criteria of the VietGAP1 process on dairy cattle raising, ranging from food and water management to livestock sanitation Before being purchased at the 21 milk collection places throughout the livestock area, all milk expressed from cows will be preliminarily tested and checked by Moc Chau Milk’s expertise team based on 10 quality criteria The purchased milk will be refrigerated and VietGAP: Vietnamese Good Agricultural Practices TIEU LUAN MOI download : skknchat123@gmail.com moi nhat A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM transported immediately to factories, where it will be manufactured and packaged before being delivered to consumers across the country Product portfolio of this dairy brand is fairly diverse, including fresh milk products, products made from milk Not only does the Vinamilk brand offer various products ranging from core dairy products like liquid milk (both UHT and pasteurized fresh milk) to value-added dairy products like drinking and spoon yogurt, milk cakes, pure butter, cheese and milk scum, but it also caters to the different needs of children, as well as other uses such as bartending, baking and making desserts Moc Chau Milk’s products must all go through a rigorous quality management process based on ISO2 and HACCP3 international standards to ensure that they fulfill international quality requirements for food safety and hygiene, thereby meeting almost all nutritional needs of consumers which are increasing day by day The Vietnamese dairy market is usually a competitive industry, drawing a lot of interest and investment from enterprises Moc Chau Milk presently holds roughly more than 2% of the country’s milk market share and 23% of the milk market share in the North market after Vinamilk and TH True Milk, according to the Company’s Annual Report 2021 Although these numbers are a modest amount in comparison to other domestic and foreign dairy brands in the Vietnamese market, the Company nevertheless has a significant presence in the Vietnamese dairy sector, with over 60,000 retail stores In the context of worldwide socio-economic instability and struggles due to detrimental impacts of the Covid-19 pandemic, the supply chain crisis has caused serious damage to many businesses around the world, including Vietnam Domestic demand for dairy products, on the other hand, is less impacted because milk is an essential product, and people's demand remains to increase for more fresh milk and yogurt during epidemics As a result, some fortunate dairy businesses have been able to maintain positive revenue and profit levels Moc Chau Milk has put a lot of effort into developing the revenue growth over the last 02 years Unlike 2020, net revenue increased by 3.6% to VND 2,926 billion, and profit after tax increased by 13.7% to VND 319.1 billion in 2021 Mrs Mai Kieu Lien, Chairwoman of the Board of Directors of Moc Chau Milk, stated that the Company has been promoting the core strengths of the sustainable and self-contained agricultural value chain, developing high-tech dairy cow breeding projects, investing in a modern milk processing factory, and increasing the quality of raw milk materials in order to bring healthy products and increase resistance to improve the quality of life of Vietnamese families Moc Chau Milk has also been working on enhancing the distribution and sales system, being flexible in coordinating production plans, ensuring the supply of commodities, and focusing on implementing both shortterm and long-term investment and development initiatives Vision, Mission and Values ISO: International Organization for Standardization HACCP: Hazard Analysis and Critical Control Point System TIEU LUAN MOI download : skknchat123@gmail.com moi nhat A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM Social Class People from all classes of society (lower, middle, and upper) Attitude Sensitive or insensitive with the price of products - Kids who need a lot of nutrients to grow and develop - Kids who are in puberty time, needing products that can provide them nutrients and energy to be more dynamic and stronger - Teenagers: they concern more about health and appearance Lifestyle - Adults: They concern about products to improve their physical and mental health, or products for their children based on nutritional values - People who want to use pasteurized milk to prepare scrumptious food and drinks BEHAVIORAL - Daily use - 100% pure fresh milk with full of nutrients, proteins, vitamins and minerals - Good/delicious/fresh taste Benefit sought - Promoting healthy bones and teeth - Boosting resistance - Strengthening the immune system and reducing inflammation - Recharging people’s batteries after a strenuous workout Users status Non users, potential users, first-time users, regular users (depending on experiences or personal purposes) Loyalty status Weak, medium, strong (depending on each kind of pasteurized milk products – sugar, less sugar or no sugar) 33 TIEU LUAN MOI download : skknchat123@gmail.com moi nhat A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM In terms of segmenting business markets, the majority of Moc Chau Milk's customers are distributors, wholesalers, retailers, stores, and supermarkets who distribute Moc Chua Milk's products to end consumers Unlike the product consumption group, this group of customers and Moc Chau Milk have commitments and contracts relating to product distribution, such as selling price, discount, sales bonus, commission bonus, on-time delivery, and so on In addition, business customers of the Group are organizations that consume or use its pasteurized fresh milk products in meals, food and drink processing such as schools, canteens, and bakeries Because these customers frequently order a huge quantity of products, the pricing will be lower than for individual customers 6.1.2 Target Market Based on the segmentation table, it can be easily seen that the targeting market for Moc Chau Milk’s pasteurized fresh milk products are mostly suitable for all kinds of ages in any occupation The Company not only concerns the holistic development of children, but also customers’ other uses While adhering to the criterion of putting customers’ health first, Moc Chau Milk's pasteurized milk products fully meet the vital nutritional demands of consumers Furthermore, Moc Chau Milk does not recommend using these products for children under the age of two because their digestive systems are still underdeveloped and incomplete, making them more difficult to digest, and causing problems such as bloating and indigestion 6.1.3 Positioning Moc Chau Milk's pasteurized fresh milk has a better reputation in the F&B industry than one from other dairy companies, and it has a relatively large distribution system Furthermore, the nutritional ingredients in each pack of Moc Chau Milk pasteurized fresh milk are carefully calculated to meet the nutritional needs of customers Although these products not have the same shelf life as UHT fresh milk, they contain much more beneficial nutrients, vitamins, and others In other words, pasteurized fresh milk is greater than UHT milk so that it is increasingly prevalent among consumers Thus, high product and service quality serve as guidelines for defining Moc Chau Milk's pasteurized fresh milk differences and positioning statement 6.2 Marketing Mix (4P) 6.2.1 Product Pasteurized fresh milk products are often produced and packaged in large bottles, so some customers who want to buy it to drink for lunch while outside will be hesitant about this Therefore, the manufacturer can pack it into a bottle with a smaller capacity An anti-counterfeit stamp should be on the product to make it easy for buyers to tell the difference, or customers should be instructed on how to tell the difference Moc Chau milk products are now known as nutritional and energy supplements for children 34 TIEU LUAN MOI download : skknchat123@gmail.com moi nhat A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM The official website contains detailed product information 6.2.2 Price Planning, price tightening, and price unification at all points of sale are all required Moc Chau milk is sold at different prices in different locations, leaving buyers perplexed about the price and compelled to compare prices and prestige with other milk brands 6.2.3 Place Opening more showrooms in the Central and Southern Vietnam, which fully display Moc Chau milk's products, and have private staff still introduce products, making it easier for customers to visit and choose products and become more knowledgeable about the Moc Chau brand Increasing the number of stores in densely populated provinces and cities, which helps to raise product and brand awareness while also bringing products to as many people as possible 6.2.4 Promotion More KOLs and Influencers with appropriate images should be invited to represent; this helps to attract more people's attention Organizing more trial sessions at supermarkets, events, and so on to introduce new or little-known products Increase the effectiveness of environmental protection campaigns, as this is the brand's goal 35 TIEU LUAN MOI download : skknchat123@gmail.com moi nhat A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM CHAPTER 7: ACTION PROGRAMS AND BUDGET Moc Chau Milk bottle (900ml) costs 35000 VND Main actions Quarter (01/06/2022 31/08/2022) -Children to Teenagers Quarter (01/09/2022 30/11/2022) -Children to Teenagers Quarter (01/12/2022 28/02/2023) Children and their family Quarter Budget (01/03/2023 (VND) 01/06/2023) International in habitants in Vietnam Company Image We can provide as a healthy drink After they’ve done their school semester and new semester (30 Million VND) We can provide Milk to the schools freely as samples (30 Million VND) We can provide Milk for freely to their family as well (30 Million VND) Digital and social Marketing -Social media, for promotions We can use Facebook, Instagram, Youtube, and Zalo mainly for Vietnamese people here For international people, Wechat(for Chinese -TV commercials We can provide Milk for promotions to them Usually, they have enough budgets more than normal Vietnamese people(30 Million VND -Free Gift Target We can hire influencers or actors to promote Milk to ordinary people (50 Million VND) If people buy an one bottle, we can provide a free gift such as figures and Moc Chau characters which is we can imagine for company’s (120 Million) (160 Million) 36 TIEU LUAN MOI download : skknchat123@gmail.com moi nhat A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM inhabitants), Line(for Korean and Japanese inhabitants) (40 Million VND) Provide Travels -America We can lottery to go to America for vacanse if people buy bottles (100 Milion) mascots) (70 Million) - Cat Ba island - Milk festival We can give a free ticket if people buy more than 100 bottles at once (120 Milion) We can hold a Milk festival which is drinking Moc Chau Milk and play milk games (80 Milion) Total Budget (300 Milion) 580 Milion 37 TIEU LUAN MOI download : skknchat123@gmail.com moi nhat A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM CHAPTER 8: CONTROLS Moc Chau Milk need to create some sub-small plans control suggestions to monitor its whole markeitng plan’s progress to maximize the return on a marketing plan This phase not only plays an important role when a company is encountering challenges with a product, but also is extremely hard to implement However, if Moc Chau Milk understand how this phase of a plan can improve a business, it may help the Company conduct its marketing strategies for pasteurized fresh milk products properly To keep all above plans staying on track and prevent mistakes, Moc Chau Milk should first monitor customer feedback through polls and surveys so that timely adjustments can be made, if necessary For example, supposed that the pasteurized milk product in this marketing campaign is not popular, it should be eliminated from the plan to save the budget; however, if customers respond well, Moc Chau Milk can continue executing previous plans Furthermore, by regularly checking expenditures, Moc Chau Milk can maintain its budget and see exactly wherespending increases come from, allowing the Company to cut costs (expenses for marketing pasteurized dairy products) and maximize profits 38 TIEU LUAN MOI download : skknchat123@gmail.com moi nhat A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM CHAPTER 9: CONCLUSION Moc Chau Milk is an established dairy brand renowned for manufacturing high-quality products In the coming year, we decided to focus our efforts on Moc Chau Milk pasteurized milk line Moc Chau continues to suffer with challenges such as poor marketing, a limited distribution network, and the lack of a structured product strategy, despite its accomplishments and excellent financial figures As a direct result of this, we have done a comprehensive investigation of these problems in an effort to gradually resolve it To dominate the natural and organic food business in Vietnam, Moc Chau sets a premium on consumer satisfaction and seeks to manufacture goods that adhere to stringent cleanliness, safety, and health requirements In order to this, we have detailed Moc Chau Milk current marketing strategies (referred to in Chapter as STP and 4P), in which we have been continued these strategies for pasteurized milk products to adjust to the Company's customer needs and preferences In addition, we hope that the objectives outlined in Chapter for this product line are met precisely Moreover, the future marketing strategies described in Chapter will bring Moc Chau's products closer to their customers, therefore enhancing their overall appeal The above-described marketing plan was established by us after thorough thought and debate about the reality of the market and the advantages and disadvantages of Moc Chau Milk, with the aim and determination to accomplish the stated goals and objectives 39 TIEU LUAN MOI download : skknchat123@gmail.com moi nhat A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM A.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAMA.REPORT.ON.ANALYZING.AND.PROPOSING.MARKETING.STRATEGIES.FOR.PASTEURIZED.FRESH.MILK.OF.MOC.CHAU.MILK.IN.VIETNAM