ENDING STUDY REPORT ANALYSIS OF MARKETING STRATEGY OF COLGATE PALMOLIVE ENTERPRISES IN VIETNAM MARKET

MINISTRY OF FINANCE UNIVERSITY OF FINANCE - MARKETING ENDING STUDY REPORT ANALYSIS OF MARKETING STRATEGY OF COLGATE PALMOLIVE ENTERPRISES IN VIETNAM MARKET Major: MARKETING Speciality: MARKETING MANAGEMENT Subject: PRINCIPLES OF MARKETING Lecturer: Đặng Huỳnh Phương Nguyễn Thị Thanh Nhi - 2021008506 Cao Thị Bích Ngọc - 2021008493 Trương Thanh Thảo - 2021008552 Võ Minh Thức - 2021008561 Class: CLC_20DMA06 Class code: 2021702032611 Ho Chi Minh City, 2021 0 NHẬN XÉT CỦA GIẢNG VIÊN HƯỚNG DẪN Họ tên sinh viên:Võ Minh Thức MSSV: 2021008561 KẾT QUẢ CHẤM ĐỒ ÁN Điểm số Chữ ký giảng viên (Điểm chữ) (Họ tên giảng viên) 0 JOB DESCRIPTION & THE PERCENTAGE OF CONTRIBUTIONS: ► Job description: 1- Võ Minh Thức: An overview of Colgate Palmolive and the Colgate toothpaste product line Review the overview and propose improvement options in Colgate's marketing strategy 2- Trương Thanh Thảo: Analyze the marketing environment of the business Analyze product strategy (production) in marketing mix strategy 3- Cao Thị Bích Ngọc: Analyze your S-T-P strategy Analyze promotion strategies in marketing mix strategy 4- Nguyễn Thị Thanh Nhi: Analyze price strategy in marketing mix strategy Analyze the place strategy in marketing mix strategy ► Percentage of contributions: Võ Minh Thức Trương Thanh Thảo Cao Thị Bích Ngọc Evaluation: enthusiastically support team members, contribute comments to complete the report, complete the assigned tasks on time Work resibly Assessment: enthusiastically supporting team members, contributing comments to complete the report, having a high sense and responsibility when working collectively Seriously and well engaged Percentage of contributions: 25% Assessment: enthusiastically support team members, contribute comments to complete the report, actively support the remaining members, work resibly Percentage of contributions: 25% 0 Percentage of contributions: 25% Nguyễn Thị Thanh Nhi (Leader) Assessment: Enthusiastically support team members, contribute comments to complete the report, complete the assigned tasks on time Work resibly Percentage of contributions:25% ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET Contents Introduction Company profile Marketing environment in Vietnam 3.1 The Microenvironment 3.1.1 The Company 3.1.2 Supplier: 3.1.3 Marketing Intermediaries 3.1.4 Customer 3.1.5 Competitor: 3.1.6 Publics: 3.2 Macroenvironment 3.2.1 Demographic: 3.2.2 Economic: 3.2.3 Technology: N/A 3.2.4 Natural: 3.2.5 Political 3.2.6 Cultural: 3.3 SWOT Analysis: Colgate Palmolive’s S – T - P Strategy in Vietnam 10 4.1 Segmentation 10 4.1.1 Geographic segmentation 11 0 ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET 4.1.2 Demographic segmentation 11 4.1.3 Psychographic segmentation 11 4.1.4 Behavioral segmentation 12 4.2 Target markets 12 4.3 Positioning 12 Colgate Palmolive’s Marketing – Mix Stragety in Vietnam: 14 5.1 Product 14 5.1.1 Overview 14 5.1.2 Product Line mix 15 5.1.3 Quality 15 5.1.4 Branding 15 5.1.5 Packaging 16 5.1.6 Colgate’s product life cycle in Vietnam 17 5.2 Price 18 5.3 Place 21 5.4 Promotion 22 5.4.1 Message design 22 5.4.2 Company’s communication activities (Advertising, Sales promotion, Public Relation) 23 Marketing Planning For Colgate 29 6.1 Marketing issues to improve 29 6.2 Brand 30 6.3 The benefits of a strong brand 30 0 ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET 6.4 Brand Marketing 31 6.5 Distribute 33 6.6 Operation plan 33 References 34 0 ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET customer care Today's ads don't stop at one image common banner images, which have come to integrate with the information and gadgets that attract more users - In reality, in the world, there are many large enterprises that have used the shape to push your brand In a poster placement framework, you'll find a series of image slideshows that you simply can value more highly to view by likes, a fun, engaging video clip about the merchandise, a map instructing to the closest address of your store, an inventory of articles and useful information links to its social networking sites like Facebook, Twitter, Youtube or perhaps the opinions and comments of the person himself use - In Vietnam today, there are variety of internet sites that have successfully implemented similar ways of promoting brands, like Box products Application of AdMicro, an advertising package that integrates more features, has may be done on AdNetwork websites consisting of over 50 press products and online portals rather than a picture banner big or pop-ups that are annoying and annoying to users, time the ad frame is meant to be very reader-friendly and provides really useful news Ads are often viewed as a part of the web site with an identifying interface, but still don't lose their attractiveness and attractive to users - This type of advertising will help marketers provide information-rich news, in accordance with the content of the web site Copper-designed interfaces as a part of the web site in order that readers will receive information like reading newspapers, not watching ads Sequences of images, video clips help increase viewer attraction and focus Related utilities associated with social networks like Facebook, Twitter, Blogger integrated right in enhances links with the network of users on this social network additionally, features like map positioning system, sharing, exchange, discuss online can get readers to instantly interact with ads fox this is often a goal that the majority marketer wants to realize, but it isn't always easy - When the web may be a marketing channel which will not be ignored with access to lots of leads, but users the net is additionally becoming more and more "smart" in 32 0 ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET ignoring advertising, then "smart" and friendly advertising methods are a trend necessary 6.5 Distribute - Toothpaste is a consumer item that is not durable so stitching distribution is extremely important Consumers can easily switch to purchase products from other airlines if there are no more products on the shelves of Colgate So always make sure all distribution channels are always full + Maintain programs that support existing distribution channels + Supermarket channels: Continue renting display shelves in supermarkets not display booths in supermarkets must be re-equipped to catch the eye of people's subconscious more + Traditional channels: Implement programs that support distribution channels such as increase discounts Provide swarm cabinets for annual retail outlets to use maximize space in their store and product eye-catching + Open the market as well as distribution channels: - Small urban areas, remote areas - Organizing promotion and marketing activities with local distributors - Expand promotion to direct consumption channels such as industrial parks, schools reduce the intermediate channel - E-commerce, door-to-door delivery can be applied to meet new consumer direction 6.6 Operation plan - Enhancing Colgate brand awareness thereby raising the brand level, to help customers feel better about Colgate toothpaste brand and feel found valuable when using Colgate Improving Colgate brand value also helps improve the brand image, helping customers easily recognize Because creating the ability to desire to use Colgate toothpaste products more - Activities to increase brand awareness: 33 0 ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET Figure 2: Chart showing the life cycle of Colgate products in VN Since entering the oral care market in Vietnam, Colgate has launched a series of toothbrushes and toothpastes and achieved certain successes so far However, in 2014, Colgate encountered scandals with health safety, causing the Colgate brand to go down a bit along with the appearance of other competing toothpastes and toothbrushes But until now, Colgate still maintains its position in the oral care market with a high market share and is correlated with Closeup, PS (of Unilever) In 2021, Colgate ranked 4th in the list of toothpastes and products trusted by people Figure 3: Rate of love ang use of Colgate in VN 17 0 ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET 5.2 Price Colgate Palmolive has the pricing strategy: - Under their marketing mix approach, Colgate Palmolive has a competitive price policy Compare to its competitors, Colgate products are priced in the same range, if not somewhat higher Because it serves for a certain market, Colgate charges a premium for its specialist goods Colgate Palmolive caters to people from all walks of life, offering goods in variety of SKUs to appeal to a wider audience The weight of the packs varies from 50 to 500 grams - Colgate often packages its toothpastes with toothbrushes and other by-product in order to make the deals appear more attractive to customers, beside that Colgate also sets a bundle pricing for combo of product, that is a more reasonable price for customer to select instead of choosing buy separate products For instance:  Colgate Maxfresh Mint toothpaste (230G) bonus Colgate toothbrush price 31.00043.000 VND (https://www.sosanhgia.com)  Combo tubes Colgate Maxfresh Mint toothpaste (230G) bonus toothbrushes price 149.000 VND-159.000 VND (https://www.sosanhgia.com) categorises of toothpaste with the price levels - Colgate Palmolive now has main outstanding Colgate toothpastes were statistic in june, 2021 in VietNam (Table 5.2.1) ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET Colgate Toothpaste Products List Price 87.000 VND Colgate Total Toothpaste (181G) 40.000 VND Colgate Total Activated Charcoal (190G) 25.900 VND Colgate Maxfresh Green Tea (200G) Colgate Optic White Plus| Volcanic Toothpaste (100G) Colgate Kids Cavity Protection Toothpaste (80G) Table 1: Colgate toothpaste price list updated in June 2021 18 0 27.000VND 26.000VND ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET - Any product’s pricing reflects its quality to some extent Despite the fact that Colgate toothpaste has the highest quality in the toothpaste category globally, the toothpaste’s price is set only after a thorough examination of the pricing of other leading toothpaste that are currently on the market or will be launched shortly This pricing model helps to market the toothpaste as a traditional product -In comparison to competitors such as Unilever, a huge company that produce many types consumer goods, particularly with two brands P/S and Closeup, Colgate Palmolive determine competitive prices in different segments of market Similar to competiors like P/S, Colgate has prices covering market However, in general, the prices of Colgate still higher than that of P/S in VietNamese market Brands Colgate Low price segment Medium price segment High price segment 14.000-27.000 VND 31.000-41.000 VND 50.000-87.000 VND Example:Colgate Example:Colgate Total Example: Colgate Herbal Vitamin C toothpaste (190g) toothpaste;Colgate Detox toothpaste(120g); (170g);Colgate Maxfresh Bamboo Maxfresh toothpaste Charcoal (200g) Colgate Optic White (116g) (160g) P/S 12.000-25.000 VND 26.000-29.000 VND 30.000-51.000 VND Example: Example: Example: P/S Cavity toothpaste P/S Green Tea toothpaste P/S Sensitive Expert (180g); P.S Protection (240g); P/S Cavity 123 (100g); P/S Sensitive Charcoal 123 toothpaste toothpaste (240g) Original (100g) (230g) Table 2: The price comparision between Colgate and P/S 0 ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET 19 - Beside factors like competitors, customers and markets, manufacture cost also plays an essential role that determine prices of Colgate Palmolive One of the main targets of Colgate Palmolive is to maximize profit Therefore, Colgate assesses a high price when publicing a new product such as Colgate Optic White toothpaste They estimate 0 demands and expenses accompany by seperate prices, then they choose a price that gets a maximum profit ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET ENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKETENDING.STUDY.REPORT.ANALYSIS.OF.MARKETING.STRATEGY.OF.COLGATE.PALMOLIVE.ENTERPRISES.IN.VIETNAM.MARKET