ASIAN MARKETING MANAGEMENT REPORT TET PROMOTION PLAN 2023 AJI NGON thêm vị, thêm tết

dVIETNAM GENERAL CONFEDERATION OF LABOR TON DUC THANG UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION SUBJECT: ASIAN MARKETING MANAGEMENT REPORT: TET PROMOTION PLAN 2023 AJI-NGON “Thêm Vị, Thêm Tết” Instructor: Miss.Nguyễn Thị Quỳnh Anh Team: ZOO Course Code: 704129 Group: 02 HO CHI MINH CITY, 2022 0 MEMBER-LIST AND PERCENTAGE OF CONTRIBUTION TEAM ZOO No Name Student ID Percentage Of Contribution Trần Thảo Nhi 720H1399 100% Huỳnh Anh Tài 720H1411 100% Phạm Hương Giang 720H1374 100% Nguyễn Đăng Tân 719H0906 100% Nguyễn Hồng Phúc 720H0978 100% Trần Hương Quỳnh 720H0992 100% Đỗ Khắc Anh Duy 720H1371 100% 0 TEACHER'S COMMENTS ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… …………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… 0 ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet Contents I Executive Summary: .4 II Situation Analysis: Market summary: .5 1.1 Actual Situation: .5 SWOT analysis: .7 2.1 SWOT analysis for the company-AJINOMOTO: 2.2 SWOT analysis for Aji-ngon: Competition: 10 III Marketing Strategy: 12 Strategy Objectives: .12 a) Objectives: 12 b) Mission and vision of Ajinomoto: 13 Target Market: .13 2.1 Segmentation: 13 2.2 Targeting: 14 Consumer insight: 15 Brand positioning: .15 BRAND KEY 16 Root Strengths: 16 Competitive environment: 16 Target customer: 17 Insight: 17 Benefit 17 0 ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet Value, beliefs and personality .18 Reason to believe 18 Discriminator 18 Essence: .18 Strategies: 19 5.1 Product: 19 5.2 Price: 19 5.3 Place: 20 5.4 Promotion: 22 IV Tet promotion plan: 23 Idea: 23 Tagline: 23 Sale promotion campaign: .23 3.1 Digital marketing: 23 3.2 Sale promotion: .24 3.3 Merchandising: 33 4.Communication: 34 4.1 TVC: 34 4.2 Online PR: .34 4.3 Pano: .34 4.4 OOH: .34 4.5 Sponsor: 34 Execution: 34 Timeline: 35 0 ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet Media list: .35 References: 37 0 ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet more savory because of Aji-ngon Pork's new, inventive formula, which preserves the food's original flavor Along with quality improvements, the new Aji-ngon Pork Seasoning has a luxurious and prominent appearance, making it simpler for customers to recognize and select the product A strong quality control system is followed throughout the entire production process to guarantee high-quality and secure products for consumers 25 Products are investigated and enhanced based on the preferences of the Vietnamese people Bone and meat broth is made in a way that mimics Vietnamese housewives' cooking Competitive environment: - Kantar Worldpanel conducted a survey on the amount of seasoning used in Vietnam in 2013, the results showed that every year Vietnamese consumers used 1500 tons of seasoning Nielsen said: "The demand for seasoning seeds for meals in Vietnamese families is very large, specifically 30 million liters of soup/day, seasoning for fried dishes on weekends increased by 18 million dishes/day, seasoning in stock 14 million pot/day -There are many brands of seasoning seeds in Vietnam but there are three biggest seasoning brands in Vietnam market and they are Knorr (Unilever), Aji-ngon (Ajinomoto), and Maggi (Nestlé) According to Nielsen statistics, Knorr still leads the seasoning market share with nearly 50%, followed by Aji-ngon -However, the weakness is that this business launches a new product, immediately other businesses have similar products and stronger promotions, so the market is always fiercely competitive Target customer: Age: from 20 to 50 Sex: Females make up a large proportion, who are having independent life, get married and spend cooking at home to care for family and themself Income: over 2.000.000 VNĐ/ month Jobs: all jobs, especially housewives or officer Characteristic: People who usually choose products of good quality and have more nutrients for their family, always take care of their family Aji-ngon will focus on health conscious people/ the healthy lifestyle Also, people who are strict with time management It also suits people who want a one-stop solution for hunger, or not want to take much effort in preparing food 0 19 ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet Insight: Vietnamese women will have joys and desires to become a good wife, mother, and successful person in life (both taking care of their family and taking care of themselves) They often choose to express their love through everyday dishes However, they are concerned that the use of MSG will cause health effects Therefore, they want a product that will help them create delicious and nutritious dishes 0 ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet Benefit We have impression on Ajingon with slogan “ Ngon từ thịt, từ xương “ and brand image about healthy spice that is suitable for family care Spices are indispensable in every Vietnamese meals which creat the unique taste and convenient using Aji-ngon contains healthy amino acids that help develop muscle and are good for the health of the elderly Value, beliefs and personality Aji-ngon believes that eating not only nourishes the body but also nourishes the mind Through the family meals increase the family affection Based on the understanding of each country's eating habits to bring deliciousness to a healthy life every day Reason to believe Aji-ngon is the strong brand which has associated with every Vietnamese meals for a long time Aji-ngon ensure the quality of units line product which has many certificates from professional orgarization for example: HACCP, ISO 9001 : 2015, HALAL Discriminator Aji-ngon focuses on product research and development When entering the Vietnamese market, the group has researched and developed products exclusively for the domestic market The best example is Aji-ngon, a seasoning made exclusively for the Vietnamese market with three optional ingredients: pork, chicken, shiitake, and lotus seed Aji-ngon is the most obvious result of the product localization strategy 20 0 ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet Aji-ngon is the pioneer seasoning on the market today using the advanced technology " bone extract" produced directly at Ajinomoto factory according to modern Japanese technology Moreover, the production process is strictly controlled, the raw materials are carefully selected to meet the strict requirements of food safety and hygiene Throughout the production process until the final product reaches the consumer according to the standards of Quality Management System, Hazard Analysis System and HACCP Critical Control Points to ensure hygiene food safety, FOOD DEFENSE Food Security System to control intentional hazards affecting product quality, Environmental Management System, Health and Safety Management System OHSAS occupational health and Energy Management System Essence: With the message "Eat well, Live well", Ajinomoto constantly implements initiatives to help solve social problems through its business activities The product wishes to contribute to creating a healthy social community, contributing to the world food and health field to promote a better life in the future; leveraging the strengths of amino acids to address food and health issues related to dietary habits and an aging population Those things are the core values in the product that they want to bring to consumers 0 Strategies: ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet 5.1 Product: Wedge seeds are the main product of the brand, but it is a product that is difficult to diversify the properties of the product, but can only change factors such as packaging or packaging form Therefore, during Tet 2023, we decided to keep the tastes of seasoning seeds: pork, chicken, shiitake mushrooms and lotus seeds – flavors that have been researched and developed exclusively for the Vietnamese market so that users can make choices that suit their family tastes Quality: To ensure the quality and taste of products, ensure food hygiene and safety, the products are still censored according to:  ISO 9001: 2015 Quality Management System Standard  Hazard analysis system and HACCP critical control points to ensure food hygiene and safety  FOOD DEFENSE food security system to control intentional hazards that affect product quality  ISO 14001:2015 Environmental Management System  OHSAS 18001:2007 Occupational Health and Safety Management System  ISO 50001:2011 Energy Management System 21 0 ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet  Strict standards of the Ajinomoto Group's ASQUA Quality Management System Packaging : We want to change the packaging to attract and impress consumers more Specifically, on the package, there will be more details about Tet such as gold coins, apricots, peaches, swallows The main color is red- yellow Because red is the main color that people love because red is the color of fun, warmth, luck, happiness Next to the traditional peach branch is an apricot branch with a brilliant yellow color that will bring people many prosperous fortunes Therefore, the product must have vivid and cheerful colors We still decided to keep the product packaging design style (style, size, font) so as not to lose the familiar image in the minds of consumers However, the packaging will add many details to create a Tet atmosphere 5.2 Price: Weight: The weight remains the same 5.3 Place: Ajinomoto products include monosodium glutamate, seasoning, food seasoning are products that serve the daily necessities of people These products can be sold anywhere with a small sales area, the point of sale can be placed right in the family, on the street, all alleys, markets anywhere people Any consumer who needs it can buy it At the present time, Ajinomoto's distribution system is organized according to main sales channels This helps the company to serve customers in the most accurate and thoughtful way at different customer groups The four sales channels restaurant are: general trade; modern trade; Hotel; industry custom food and ecommerce channel Selling products on ecommerce is quite new, but it has grown rapidly and brought a lot of revenue for the company ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet rapidly and brought a lot of revenue for the company ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet 22 0 Distribution channel of ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet