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dVIETNAM GENERAL CONFEDERATION OF LABOR TON DUC THANG UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION SUBJECT: ASIAN MARKETING MANAGEMENT REPORT: TET PROMOTION PLAN 2023 AJI-NGON “Thêm Vị, Thêm Tết” Instructor: Miss.Nguyễn Thị Quỳnh Anh Team: ZOO Course Code: 704129 Group: 02 HO CHI MINH CITY, 2022 MEMBER-LIST AND PERCENTAGE OF CONTRIBUTION TEAM ZOO No Name Student ID Percentage Of Contribution Trần Thảo Nhi 720H1399 100% Huỳnh Anh Tài 720H1411 100% Phạm Hương Giang 720H1374 100% Nguyễn Đăng Tân 719H0906 100% Nguyễn Hồng Phúc 720H0978 100% Trần Hương Quỳnh 720H0992 100% Đỗ Khắc Anh Duy 720H1371 100% TEACHER'S COMMENTS ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… …………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ……………………………………………………………………………………………… ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet Contents I Executive Summary: .4 II Situation Analysis: Market summary: .5 1.1 Actual Situation: .5 SWOT analysis: .7 2.1 SWOT analysis for the company-AJINOMOTO: 2.2 SWOT analysis for Aji-ngon: Competition: 10 III Marketing Strategy: 12 Strategy Objectives: .12 a) Objectives: 12 b) Mission and vision of Ajinomoto: 13 Target Market: .13 2.1 Segmentation: 13 2.2 Targeting: .14 Consumer insight: 15 Brand positioning: .15 BRAND KEY 16 Root Strengths: 16 Competitive environment: 16 Target customer: 17 Insight: 17 Benefit 17 ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet Value, beliefs and personality 18 Reason to believe 18 Discriminator 18 Essence: .18 Strategies: .19 5.1 Product: 19 5.2 Price: 19 5.3 Place: 20 5.4 Promotion: .22 IV Tet promotion plan: 23 Idea: 23 Tagline: 23 Sale promotion campaign: .23 3.1 Digital marketing: 23 3.2 Sale promotion: .24 3.3. Merchandising: 33 4.Communication: 34 4.1 TVC: 34 4.2 Online PR: .34 4.3 Pano: .34 4.4 OOH: .34 4.5 Sponsor: 34 Execution: .34 Timeline: .35 ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet Media list: .35 References: 37 ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet Ha Noi: 80 Da Nang: 60 Hai Phong: 50 Can Tho: 30 Combo packs traditional flavored doughnuts 23.800 VND 250 Sai Gon: 60 Ha Noi: 50 Da Nang: 40 Hai Phong: 30 Can Tho: 20 5.950.000 VND box Aji- mayo 1kg 59.500 VND 100 Sai Gon: 30 Ha Noi: 20 Da Nang: 20 Hai Phong: 20 Can Tho: 10 5.950.000 VND On E-COMMERCE channel: -10.000 VND discount code for order 0đ / 8000 codes -50% off code up to 25.000 VND for order 200.000 VND/ 1000 codes Total: 105.000.000 VND 3.3. Merchandising: Supermarket: Number of supermarkets distributed POSMs: City Number of supermarket Sai Gon Ha Noi Hai Phong Da Nang Can Tho POSM brief 32 ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet Place the five-tier Gondola on one end of the main shelf: Showcase new products, increase customer recognition and clearly demonstrate the purpose of displaying new products Put five floors of Gondola End next to a variety of butcher shelves: Showcase new products and increase customer recognition Place the Separator at the main shelf: clearly show the characteristics of the new product for everyone's attention Put Wobbler at the main shelf: clearly show the form of product donation. Duration: January 2, 2022 - January 15, 2023 Rental fee: Rent a location to place POSMs: Standees: 2,000,000 VND Gondola Ends: 6,000,000 VND Workforce: 16 Labor: 24,000,000 VND (4 sales staff / Supermarket - Including installation and dismantling costs) Cost of POSM: 34 five-storey Gondola End (90x40x120cm): 5,000,000 VND Leaflets: 20,000,000 VND 68 Wobblers: 200,000 VND 68 Standee (60x160cm): 800,000 VND Other expenses: 2,000,000 VND 4.Communication: 4.1 TVC: Idea: TVC is inspired by the reality of today's youth The main character is Tai - a 3rd year student who is staying at home for Tet holiday During his vacation, Tai felt a little bored with the dishes that were left out day by day In addition, when going to relatives and friends to wish Tai’s family a happy new year, they treated him with the same dishes Therefore, when Tai's friends visit 33 ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet his house to play, Tai wants to treat his friends with new dishes but still carry the tradition of Tet Tai are confused and don’t know what to With the help of his mother and Ajingon, Tai has come up with great ideas for his dishes Aji-ngon has played an important role in connecting Tai and Tai's friends with unique delicious dishes In addition, Aji-ngon helps to strengthen the bond in the family through cooking activities Cast: +Main character: Name is Anh Tai, College student - 20 years old, with a nice personality and hard-working to his future and family + Mom: Name is Quynh, 47 years old, A sweet mom who always takes care of her family + Tai’s friends: third-year students Budget for TVC: 500.000.000 VND Broadcast plan: We select the family mealtimes and the time when they assemble to advertise based on the types of products we sell and the demographic of our target market During prime time, this TVC will be promoted on channels connected to VTV and HTV Duration: 26/12/2022 to 8/1/2023 Video length: 30 seconds TV channel: Total: 470.000.000VND +HTV2 : Time: 11h45-12h35 Day: Monday to Friday Cost: 14.000.000 per day +VTV3: Time: 19h50 Day: Saturday and Sunday Cost: 100.000.000 per day TVC Online: -Youtube Ads: 100.000.000 VND -Facebook Ads: 70.000.000 VND -Tiktok Ads: 90.000.000 VND -Google Ads: 60,000,000 VND 4.2 Online PR: Type Name Newspaper Kenh14 Post-needed Price Total 45.000.000 VND/ post 90.000.000 VND 34 ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet Zingnews 40.000.000 VND/post 80.000.000 VND Thanhnie n 28.000.000 VND/post 56.000.000 VND Video Kenh14 8.000.000 VND 8.000.000 VND Banner Zingnews 9.000.000 VND 9.000.000 VND 4.3 Pano: Bà Chiểu, Tân Định market: 150,000,000 VND 4.4 OOH: On Nguyen Hue street : 400,000,000 VND 4.5 Sponsor: TV program “ nụ cười xuân”: 500,000,000 VND Execution: FIRST PHASE: Communicating Tet campaign messages During this period, Aji-ngon launched the message "More flavors, more Tet with Aji-ngon" to encourage consumers to create their own Tet dishes in a unique and new way without breaking traditions of Vietnamese Tet The meaning of Tet is 'reunited', so Aji-ngon becomes a companion through unique dishes to bond family feelings Make PR posts to convey the message and launch the product combo set for Tet holiday on website, facebook, social media…. SECOND PHASE: Build user awareness of the campaign TVC: Post tvc "Different New Year, Live more Vietnamese" on social networking platforms (facebook, youtube, website, tiktok), run ads on facebook, youtube, google, seo, run ads on newspapers about Tet prestige (kenh 14, nien, tuoitre), tiktok, TV channel on prime time frame (time) Social media: Upload banner images, theme covers to media posts about the campaign's message and Tet concept on facebook, tiktok, website MKT Channel: display and decorate POSM publications at channels MT, GT, Ecommerce. 35 ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet Advertisement: advertising the cover photo of Tet products on the Billboards in Ho Chi Minh City and Hanoi THIRD PHASE: Increase consumer engagement and experience with campaign activities Organized the contest "Tết khác biệt, sống thêm Việt" - a contest to create "new dishes" inspired by variations of seasonal dishes Platform: Tiktok Number of participants: Unlimited Creative content: On the theme of Tet dishes but made in a unique way that encourages creativity Contest purpose: Stimulating, inspiring creativity, refreshing to make traditional Vietnamese dishes unique and interesting, conveying the positive message of Ajingon's willingness to be a companion of the competition On the occasion of Tet 2023, you will be reunited and warm, reaching a wider audience besides women who often cook Influencers/ KOL: Chuyện nhà Đậu, Hoà Minzy, Thiện Nhân FOURTH PHASE: PROMOTE SALES FOCUS ON CONVERSIONS RATE MT Channel: organize events at the point of sale, hire PGs to organize a lucky draw program when buying Ajingon products for the purpose of increasing sales and conversions GT Channel: giving gifts to stimulate purchases aimed at the majority of housewives (ajinomoto products, dishes, spoons ) EC Channel: auction to get ads in time frames flash sale, double day (12.12.2022, 01.01.2023), Tet sale on e-commerce platforms (shoppe, lazada), shopee's brand festival livestream to give codes discount. On social media: promote affiliate marketing on fanpages that are mainly housewives and count by conversions to boost sales Timeline: Duration: 05/12/2022-21/01/2023 36 ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet Media list: AGENCY N Name Mail/Web Roles Tasks Facebook Facebook Ads Facebook Ads PR o minigame, TVC Youtube Youtube Ads Youtube Ads PR TVC Tiktok Tiktok Ads Tiktok Ads Minigame,PR TVC Television Báo giá HTV2 Advertising TVC Báo giá VTV3 KOLS N Name Phone/ Mail Tiktok Roles Thiện 0932975272 Thiện Nhân Minigame o 37 ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet Nhân Tiktok Hòa 0905365921 Hòa Minzy Minzy Tiktok Chuyện Chuyện Nhà Đậu Nhà Đậu Minigame Tiktok Gia Đình Gia Đình Cam Minigame Cam Cam Cam Tiktok Gia Đình Xồi Fam Minigame Xồi Minigame Tiktok Ơng Anh Ơng Anh Thích Minigame Thích Nấu Ăn Tiktok Nấu Ăn Thu Nhi Eatcleanhong.cv@gmail.com Thu Nhi Eatclean Eatclean Minigame Tiktok References: https://www.ajinomoto.com.vn/vi/gioi-thieu-chung-ve-ajinomoto/tap-doanajinomoto-1 Thị trường hạt nêm: Ngoài ngọt, cay (brandsvietnam.com) Ajinomoto SWOT Analysis, Competitors & USP | MBA Skool Branding & Positioning of Knorr soup (slideshare.net) Ajinomoto mắt hạt nêm Aji-ngon® Heo cải tiến (thanhnien.vn) 38 ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet ASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tetASIAN.MARKETING.MANAGEMENT.REPORT.TET.PROMOTION.PLAN.2023.AJI.NGON.them.vi them.tet