INTERNATIONAL MARKETING theme name EXPORTING COFFEE OF TRUNG NGUYÊN ENTERPRISE TO THE GERMAN MARKET

BỘ TÀI CHÍNH TRƯỜNG ĐẠI HỌC TÀI CHÍNH – MARKETING KHOA MARKETING INTERNATIONAL MARKETING Theme name: EXPORTING COFFEE OF TRUNG NGUYÊN ENTERPRISE TO THE GERMAN MARKET 0 Hồ Chí Minh, ngày 22 tháng năm 2021 CỘNG HÒA XÃ HỘI CHỦ NGHĨA VIỆT NAM Độc Lập – Tự Do – Hạnh Phúc BIÊN BẢN HỌP ĐÁNH GIÁ MỨC ĐỘ HỒN THÀNH CƠNG VIỆC I Thời gian: 12h ngày 22 tháng 08 năm 2021 II Hình thức: Họp online III Thành viên có mặt: Đầy đủ IV Thành viên vắng mặt/Lý do: Khơng có thành viên vắng mặt V Chủ trì họp: Trương Tơn Anh Thi VI Thư ký họp: Vũ Ngọc Thái VII Kết đánh giá thông tổng hợp sau: STT Họ tên MSSV SDT MĐHĐ Trương Tôn Anh Thi 1921005673 0965295697 100% Vũ Ngọc Thái 1921005653 Đặng Văn Đăng 1921005381 Nguyễn Thanh Nguyên 1921005568 100% 0364792985 100% 100% Buổi họp đánh giá kết thúc vào lúc: 24 00 phút ngày Thư ký (ký ghi họ tên) Nhóm trưởng (ký ghi họ tên) Trương Tôn Anh Thi 0 TABLE OF CONTENT I EXCUTIVE SUMARY II SITUATION ANALYSIS Market size: 2 Growth: .2 Market trend SWOT: .4 Competitor analysis 5.1 Direct competitor .5 5.2 New competitive force .9 III EXTERNAL ENVIRONMENT Political Economic .9 IV IN ENVIRONMENT 11 Threat from new competitors: 11 Power of supplier: 11 Threats from substitute products and services: .11 Power of customers: .11 Fierce competition of competitors in the same industry: .12 V TARGET MARKET DESCRITION 12 1.International market segment 12 2.Market target 13 positioning 13 Market Entry Strategy 14 4.1 Penetration through normal export 14 4.2 Penetration through franchising 14 VI INTERNATIONAL MARKETING GOALS & OBJECTIVES 14 0 INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET 1.Marketing goals .14 International Marketing Objectives: .15 VII MARKETING PROGRAM .17 Product 17 1.1 Value Propositions 17 1.2 Branding 18 1.3 Package 18 Price: 20 Promotion 21 PLACE 23 VIII EVALUATION, MEASUREMENT AND CONTROL 23 1.Evaluation 23 Measuring marketing 24 IX ACTION PLAN 24 Conclusion 28 0 INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET I EXCUTIVE SUMARY About Trung Nguyen company Born in mid-1996 - Trung Nguyen is a fledgling coffee brand in Vietnam, but has quickly built up a reputation and become the most familiar coffee brand for both domestic and foreign users In just 10 years, from a small coffee company located in the middle of the coffee capital Buon Ma Thuot, Trung Nguyen has risen to become a powerful corporation with member companies: Trung Nguyen Joint Stock Company, a joint stock company Trung Nguyen instant coffee, Trung Nguyen Coffee Co., Ltd., G7 Trading and Service Joint Stock Company and Vietnam Global Gateway (VGG) joint venture company with industries including: production, processing, trading tea and coffee; the per permissions and the analysis of Service, selling to resellers In the future, Trung Nguyen Group will develop with 10 member companies, dealing in a variety of industries Pioneering in applying the franchise business model in Vietnam, now, Trung Nguyen has a network of nearly 1,000 coffee shops nationwide and foreign coffee shops such as the US, Japan, Singapore, and Thailand , China, Cambodia, Poland, Ukraine Trung Nguyen coffee products and G7 instant coffee have been exported to 43 countries around the world with key markets such as the US and China Besides, Trung Nguyen has also built a system of more than 1000 convenience stores and G7Mart distribution centers nationwide Vietnam is the second largest coffee exporter in the world Particularly for Robusta coffee, Vietnam has an export output of up to 11 million tons per year, leading the international market From 2020, although the global economy is affected by the COVID-19 pandemic, the demand for coffee consumption has not decreased but is on the rise But there is a fact that Vietnam is exporting green coffee mainly This is a weakness that makes the commercial value of this item not high compared to the quantity Currently, the international market is especially fond of roasted and ground coffee, instant coffee processed coffee lines Therefore, to meet this demand, our country's coffee enterprises need to invest in processing to increase the value of coffee products Trung Nguyen's powdered coffee, instant coffee, Trung Nguyen not only dominates the domestic market but is also welcomed in many regional markets, and has initially built a Vietnamese coffee brand In addition, with the active support of ministries and branches in 0 INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET improving processing capacity, expanding markets, reorganizing exports, etc., with the initiative and efforts of enterprises Vietnam in promotion, marketing and brand positioning will help Vietnamese coffee products increasingly assert their position in the international market According to preliminary statistics of the General Department of Customs, in the first nine months of 2019, the whole country exported nearly 1.3 million tons of coffee, earning nearly $2.2 billion, down 13% in volume, down 21% in terms of turnover Import and export situation of Vietnam in December and 12 months of 2020 ThongKeHaiQuan : Vietnam Customs (customs.gov.vn) The average export price of Vietnamese coffee is $1,718/ton (equivalent to about VND 39.5 million/ton, down 9.6% in price over the same period in 2018 Notably, Vietnam's coffee exports are exported The most to the German market reached nearly 185,300 tons, equivalent to more than 289 million USD, accounting for over 14.6% of the total volume and accounting for 13.3% of the total coffee export turnover of the country Vietnamese coffee is suddenly the most consumed by Germans | Economics | PLO => Based on those advantages, we continue to export Trung Nguyen roasted coffee products to the German market to enhance the position of the coffee market in the German market, but along with that, it is a huge profit from the German market in particular and Europe in general II SITUATION ANALYSIS Market size: -The German coffee market reached a value of USD 7,744.96 million in 2019 and is expected to grow significantly in 2025, reaching a CAGR of 3.09% during the forecast period (20202025) - In Europe, Germany is the largest country in terms of coffee consumption, with per capita consumption reaching about 6.5 kg Strong demand for freshly brewed coffee is driving sales in market research Furthermore, consumer demand for specialty coffees is growing due to increasing awareness and knowledge of the product Another factor contributing to this trend is the increase in the number of cafes, small residential brands, small roasters and bartenders Furthermore, consumers have initiated a new trend of home roasting 0 INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET presented to the board of directors for consideration Then, we will compare the results with the target expectation to see the difference and then find solutions to shorten this difference IX ACTION PLAN Timeline Program September - “We’re November Nguyen” (2021) “Hello December (2021) - Friends” March (2022) Activities Budget Trung -Participated in the seminar “IT'S € STARTING AGAIN! COFFEE MEETS 30.000 UNIVERSE - DATA, TRENDS & REUNION” and “UPDATE SUSTAINABILITY: NEW DATA, NEW PROJECTS, NEW FINDINGS” organized by Germany Coffee Association to understand the German coffee market in 2021-2022 and analyze the market New -After the market report is available, € during this period Trung Nguyen Legend 250.000 will start a campaign to bring Creative products into Germany and distribute them in large supermarkets -Accompanied by "self-introduction" activities by marketing on social networking platforms Facebook, Twitter, Instagram, and promotions, gifts in sales April (2022) July (2022)  “Together With Us” - In this campaign, with the aim of € increasing brand awareness Trung Nguyen 350.000 Legend will focus on marketing by sponsoring programs in Germany such as "X Factor (Germany)", "Sharktank Germany", "League of Legends" Tournament” And other social activities such as “Marathon Germany” and 0 INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET  “Creative Beginnings” “DMEXCO” - Creating with Trung Nguyen must be a campaign that has resonated both at home and abroad This activity is intended to increase the brand awareness of Trung Nguyen roasted coffee “Developing - Capturing” August (2022) October (2022) and After the campaigns have been € implemented, this period Trung Nguyen 300.000 Legend will focus on growing revenue and market share in the whole German coffee market Below is the sale forecast from 09/2021 to 10/2022 is based on TrungNguyen’s revenue growth in 2019 to 2020 Product unit: box (500gr) It’s revenue and profit of the first year with an expectation of 10% annual growth revenue and 5% profit, we estimate revenue and profit for the next years Sale forcast table in 1st year 09 - 11/2021 12/2021 03/2022 - 04 - 07/2022 08 - 10/2022 Sales Revenue Forecast Number sold of product 20.000 50.000 100.000 200.000 Price per unit (500gr) 17 EUR 17 EUR 20 EUR 20 EUR Total Sales 340.000 EUR 850.000 EUR 2.000.000 EUR 4.000.000 EUR 11 EUR 11 EUR 11 EUR 11 EUR Cost Of Sales Cost per unit 0 INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET Unit sold 20.000 50.000 100.000 200.000 Total Cost 220.000 EUR 550.000 EUR 1.100.000 EUR 2.200.000 EUR Engine 25.000 EUR 35.000 EUR 35.000 EUR 35.000 EUR Event, Pr 30.000 EUR 50.000 EUR 200.000 EUR 100.000 EUR Promotion 50.000 EUR 200.000 EUR 120.000 EUR 150.000 EUR Total 105.000 EUR 285.000 EUR 355.000 EUR 285.000 EUR 30.000 EUR 60.000 EUR 120.000 EUR 240.000 EUR (15.000 EUR) (45.000 EUR) 425.000 EUR 1.845.000 EUR Expense Marketing Search Marketing Cost Of Importing & Exporting Total Profit Total Estimate Revenue and profit in next years 1st year 2nd year 3rd year 4th year 5th year Revenue 7.190.000 EUR 7.909.000 EUR 8.670.000 EUR 9.570.000 EUR 10.527.000 EUR Profit 2.436.500 2.558.000 2.686.000 2.820.600 2.320.500 0 INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET EUR EUR EUR 0 EUR EUR INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET Conclusion During the process of researching and researching about the German market to export Trung Nguyen coffee products, the writer learned more about the practical knowledge in the business activities of Trung Nguyen coffee producers in particular and the coffee export industry in general In the increasingly competitive production business situation, Trung Nguyen has and is having problems that need to be resolved In which, the marketing strategy is the top issue Proper strategic planning is essential in a fiercely competitive environment Through the above analysis of the topic, the author wants to bring a more in-depth look at marketing strategies, export strategies of enterprises, macroeconomic and micro-economic situation; From there, give clear strategies to contribute to business development in exporting to foreign countries Although the proposed solutions have data deviations due to the subjective nature of the topic, it is hoped that the topic will bring a lot of practical value to the company and bring many desired effects, complete more than marketing strategy to achieve more business achievements, improve overall quality 0 INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET REFERENCES 1) https://baodautu.vn/gan-300-tan-ca-phe-viet-len-duong-sang-chau-au-huong-thue-0d129678.html 2)http://connectviet.moit.gov.vn/default.aspx? page=news&do=detail&category_id=66&id=5559 0 INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET DRAWING TEST 0 INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET INTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKETINTERNATIONAL.MARKETING.theme.name.EXPORTING.COFFEE.OF.TRUNG.NGUYEN.ENTERPRISE.TO.THE.GERMAN.MARKET