Leander Kahney''''s Inside Steve''''s Brain_11 docx

Esslinger, Hartmut Fadell, Tony Feature creep FireWire Focus Jobs, strengths of lessons from Steve organizational simplicity product-related and reorganization of Apple saying “no,” Foden, Athol Frankson, Bob Friends Of Steve (F.O.S.) Frog Design, Inc. Gadgets Garageband Gassée, Jean Louis Gates, Bill See also Microsoft Gateway, retail operation Genius Bar Godin, Seth Gore, Al Graphics design department Heinen, Nancy Hero/asshole rollercoaster Hertzfeld, Andy Hoddie, Peter - Horn, Bruce Human Interface Guidelines iBook iLife apps iMacs capabilities of design of packaging of presentation of “I’m a Mac” campaign iMovie Innovation Airport Apple innovative products business innovation and creativity digital hub and existing technologies - and flexible thinking - graphical user interface - Jobs on lessons from Steve magnetic latches mistakes mouse and product-orientation - R&D spending sources of USB, Apple use of Internet bubble iPhone as closed platform Macworld Expo launch pricing of security weakness as transformative device Windows compatibility iPhoto iPod advertising as closed platform design of and digital hub concept engineering of evolution of as innovation and iTunes lessons from Steve models of naming of nano packaging profitability of scroll wheel secrecy simplicity upgrades Windows compatibility iTunes as closed platform customer experience evolution of as innovation and iPod profitability of Ive, Jonathan on aluminum computer case background information - design awards design process iWeb Jobs, Steve Apple as reflection of biographical information business-related weaknesses cancer charisma/reality distortion field as control freak detail orientation of focus at Apple getting “steved” heroes of as leader. See Leadership and Jobs and Macworld Expo mission, sense of negative descriptions of - Jobs, Steve (cont.) NeXT packaging, attention to perfectionism of as permanent CEO Pixar as product picker quality, approach to quits Apple ( ) reorganization of Apple ( ) returns to Apple ( ) secrecy whole systems approach See also Apple Inc.; individual topics Johnson, Ron, Apple Stores Joswiak, Greg Kawasaki, Guy Kay, Alan Killer app Kotte, Daniel Land, Edwin Laser etching Lasseter, John Leadership and Jobs Apple as meritocracy carrot and stick approach - decision-making process and delegation firing staff hero/asshole rollercoaster intellectual combat and Jobs intimidation by Jobs Jobs sense of mission management/performance of Apple praise/rewards pricing of products product picking sociopath, Jobs described as staff avoidance/fear of Jobs Lisa Lucas, George Luxo-lamp iMac Mac design of expansion slots, lack of incompatibility with Apple II as innovation Mac chimney packaging of pricing of team, operation of MacBook Pro Macintosh SE McKenna, Regis Mac mini Mac OS Mac OS X Jobs design input presentation of Mac Pro Macromedia, OS X, support of MacWeek Macworld Macworld Expo ads previewed at digital hub speech iPhone launch as marketing vehicle secrecy Maffei, Gregory Mandich, Mitch Manock, Jerry Manovich, David Manufacturing overseas and product design Marketing Macworld Expo product reviewers and secrecy as theater Mercer, Paul Microsoft Apple innovations, use of investment in Apple OS X, support of patent lawsuit PlaysForSure problems R&D spending vertical integration Windows-compatible products Morita, Akio Mossberg, Walt Mouse Music digital See also iPod; iTunes Napster Nelson, Randy S. Newton handheld NeXT Apple purchase of NeXT Cube NeXTstep Norman, Don Oliver, Jim Olivio, Allen Oppenheimer, Peter Osborne effect OS X