Leander Kahney''''''''s Inside Steve''''''''s Brain 11 docx
Leander Kahney''''s Inside Steve''''s Brain_2 pot
... Kawasaki said. “Market
research for Steve Jobs is the right hemisphere talks to the
left hemisphere.”
11
Lessons from Steve
• Be a despot. Someone’s got to make the call. Jobs
is Apple’s one-man focus
Leander Kahney''''s Inside Steve''''s Brain_3 doc
... on a table. “That’s the great thing
about handles,” and Ive. “You know what they’re there for.”
11
The consumer then naturally turned to the accessory box,
which when opened contained three cables: ... the machine up and running. “It
users opened the case, and asked Manock to have the
cases chromed inside, but Manock ignored him and Jobs
didn’t press it.
To get the case ready for the Apple...
Leander Kahney''''s Inside Steve''''s Brain_4 pptx
... There’s very little personal space inside the studio. There
are no cubicles or offices. The studio is a large open space
with several ... first iMac was
translucent— like the computer it plugged into—revealing
the three twisted wires inside. Few other manufacturers pay
such close attention to seemingly insignificant details. But
doing ... of a craft activity
than a mass-production one. But...
Leander Kahney''''s Inside Steve''''s Brain_5 doc
... contribution to
the original Mac. According to Sculley, Jobs once said to
him: “The Macintosh is inside of me, and I’ve got to get it
out and turn it into a product.”
12
Jobs acts as the team director, ... to create a campaign that would “refocus”
Apple.
is never fun,” Jobs said in a 1995 interview.
11
Small Is Beautiful
Jobs likes to work in small teams. He didn’t want the
original Mac t...
Leander Kahney''''s Inside Steve''''s Brain_6 pdf
... office in New York. “It’s not been
effective. Apple’s advertising is more about pandering to
the insiders than acquiring new users. If you have a Mac,
you love Apple’s advertising because it says ... stopping that kind of crap,” the employee said.
Likewise, Eigerman said he knows that there is
someone inside Apple who is sending tips and pictures to
an Apple rumor website. He doesn’t know t...
Leander Kahney''''s Inside Steve''''s Brain_8 ppt
... big wide-open window with an eye-catching
display showcasing the latest iPhones or iPods.
Step inside and you’ll find the store is a modest size, not
too big and not too small. It will be packed ... Windows users.
He hoped it would be an incentive to switch to the Mac.
There was a long, hard debate inside Apple. “There was a
long discussion,” said Jon Rubinstein, former head of
Apple’s ha...
Leander Kahney''''s Inside Steve''''s Brain_9 docx
... the customer. The Cube
bombed because it was built for designers, not
a lot of brainstorming sessions,” explained one insider.
“Products at Apple happen very organically. There [are] lots
of meetings, ... tweaking and refining the design.
To make them easy to debug, the early iPod prototypes
were built inside big polycarbonate containers about the
size of a big shoebox, known as “stealth un...
Leander Kahney''''s Inside Steve''''s Brain_10 pot
... think about it.
After the meeting, Jobs began market testing several
alternative names on people inside and outside the
company whom he trusted. “He was throwing out a whole
lot of names,” said ... was already one of
their trademarks.
On October 23, 2001, about five weeks after the events
of 9 /11, Jobs introduced the finished product at a special
event at Apple’s HQ. “This is a major, majo...
Leander Kahney''''s Inside Steve''''s Brain_11 doc
... $740
million.
9 Amelio with Simon, On the Firing Line, p. 200.
10 Ibid., p. 198.
11 Apple’s World Wide Developers Conference, May 11,
1998.
12 Don Norman, personal interview, October 2006.
13 Deutschman, ... Interview with Alan
Deutschman, by Janelle Brown, Salon, Oct. 11, 2000.
technology journalist Walt Mossberg characterized as a
“small Apple” inside Microsoft.
9
Run by Robbie Bach...
Leander Kahney''''s Inside Steve''''s Brain_1 pdf
... Kawasaki said. “Market
research for Steve Jobs is the right hemisphere talks to the
left hemisphere.”
11
Lessons from Steve
• Be a despot. Someone’s got to make the call. Jobs
is Apple’s one-man focus
Từ khóa: