(Tiểu luận) explain how and why the company you have chose is an international business and explain how that company will grow in the future

DUY TÂN UNIVERSITY  - Faculty of Business Administration Explain how and why the company you have chose is an “International” business and Explain how that company will grow in the future Professor: Dr.Peter and Teacher Nguyen Subject : International Commerce Lớp : IB 351 K Group : Trần Phan Huy Thiện - 5775 Nguyễn Hữu Toàn Nguyễn Văn Hiếu Trần Thị Hà Vy 5.Võ Thị Như Quỳnh Hà Ngọc Huy Nguyễn Vũ Quỳnh Anh Huỳnh Đức Vinh -6279 Da Nang, 23/02/2023 MỤC LỤC Contents I) Introduction Topic: History of Vinamilk: II) BODY Product or service: 1.1 Origin of product 1.2 Variety of products or services .4 1.3 Quality certification of production and management systems.) 1.4 The most outstanding product type of vinamilk 1.5 Improvements and changes in products (packaging, flavors) to adapt to the culture of each country 1.6 The popularity of domestic and international users 1.7 The Customer care policy in the prominent area (VN, China, Africa)) Market: 2.1 Domestic market: 2.2 International market: 12 3) Potential Future: 14 3.1 Competitive advantage: .14 3.2 Difficult challenges of the company and measures of the company ( 17 III) Conclusion: 18 I) Introduction Topic: Our topic is to research and analyze a company in Vietnam, provide information to prove that it is an international company Under the guidance of Professor Peter and Ms Nguyen As a Vietnamese, for me and the people around me, everyone knows Vinamilk One of the oldest and most prestigious companies, I have trusted and used Vinamilk since birth until now Therefore, if our group has to find a company to the above topic, Vinamilk is the name mentioned most After researching and analyzing the situation on many articles such as Vietnam Plus newspaper, government newspaper and VnExpress newspaper This is an enterprise specializing in the production and trading of milk and dairy products and dairy products as well as related machinery and equipment in Vietnam As the 15th largest company in Vietnam in 2007, according to statistics of the United Nations Development Program Currently being a leading enterprise in the field of manufacturing dairy products in Vietnam The company has a history of establishment and development for more than 40 years with constant changes Although present in the Vietnamese market for a long time, up to now, Vinamilk's position in the dairy industry in our country has not been defeated ( Việt Nam Plus (2022), “Vinamilk thương hiệu sữa lớn thứ toàn cầu với giá trị 2,8 tỷ USD” Retrieved from https://www.vietnamplus.vn/vinamilk-la-thuong-hieu-sua-lon-thu6-toan-cau-voi-gia-tri-28-ty-usd/819672.vnp History of Vinamilk: Vinamilk was born on August 20, 1976 This is a company established on the basis of taking over dairy factories, left by the old regime CEO of Vinamilk, Mai Kieu Lien, She is a Vietnamese businesswoman, current position as General Director of Vietnam Dairy Products Joint Stock Company She is a Vietnamese businesswoman, Mai Kieu Lien's qualifications are very good She obtained many certificates in economics and management at home and abroad, in addition, she graduated as an engineer in meat and dairy processing, Moscow University, Soviet Union Vinamilk has development periods + Subsidy period (1976-1986) + innovation period (1986 - 2003) + equitization period (2003-present) Vinamilk logo is a combination of stylized letters and round shapes with the main colors being blue and white Blue symbolizes hope, trust, quality assurance Then white represents the color of milk, the color of nutrients The color clearly shows the characteristics of a brand specializing in milk, while also showing the message of commitment to product quality (https://www.bachhoaxanh.com/kinh-nghiem-hay/gioi-thieu-cong-ty-vinamilk-98279) II) BODY Product or service: 1.1 Origin of product (Vinh) Milk materials imported by Vinamilk to produce powdered milk have 100% origin/origin from the US, Australia, New Zealand, EU and Japan In addition, regarding the raw milk material area, Vinamilk informed, to serve the production of fresh milk products, the Company has been promoting the development of the raw material area "All Vinamilk's fresh milk products are produced from 100% raw fresh milk, ensuring compliance with the regulations of the Ministry of Agriculture and Rural Development on national technical regulations for raw fresh milk products"former CEO of Vinamilk said After that, the raw materials will be put into the process of mass production, at Vinamilk's factories in Vietnam Then put on the market for consumption and export to about 43 countries This is a factor that proves that Vinamilk is a global company of Vietnam 1.2 Variety of products or services Vinamilk's product portfolio has provided more than 250 different types of products, with the following main categories: - Fresh milk: with brands: ADM GOLD, Flex, Super SuSu - Yogurt brands: SuSu, Probi ProBeauty - Weaning powder for babies and adults: Dielac, Alpha, Pedia Grow Plus, Optimum Gold, Ridielac Nutrition Powder, Diabetic Specialty Diecerna, SurePrevent, CalciumPro, Mama Gold - Condensed milk: Phuong Nam Star, Mr Tho - Ice cream and cheese: Subo Yogurt Ice Cream, Delight Ice Cream, Twin Cows, Ice Cream Kid, Oze Cream Kid, Cow Wear Cheese - Vegetable milk: Goldsoy milk, nut milk - Beverages: Fruit juice, bottled water, tea 1.3 Quality certification of production and management systems With continuous improvement and development, Vinamilk is improving itself more and more, to achieve certification standards such as: - Quality management system certification according to international standards ISO 900:2008 - Certification of quality management system & food safety according to British standards BRC - Certify that the establishment is qualified for food hygiene and safety according to the regulations of the Ministry of Health - In addition, Vinamilk also achieved certifications ISO 50001: 2011, FSSC 22000: 2005, ISO 14001: 2004 … (https://www.vinamilk.com.vn/vi/mobile/tin-tuc-su-kien/2256/vinamilk-lien-tuc-dan-daunganh-hang-sua-nuoc-nhieu-nam-lien) (https://www.vinamilk.com.vn/vi/mobile/cai-tien-doi-moi/chung-nhan-ve-chat-luong-vacac-he-thong-quan-ly-khac) 1.4 The most outstanding product type of vinamilk Vinamilk yogurt: +It is a delicious yogurt, helping to increase good resistance to the digestive system and beauty Vinamilk yogurt is produced by quality ingredients Modern natural fermentation technology and micronutrient addition formula are beneficial for the body From the first factories, Truong Tho Dairy Factory and Thong Nhat Dairy Factory, Vinamilk has a total of 14 factories with 13 domestic factories, stretching from North to South and factory in New Zealand Among them, 10 factories are producing yogurt Vinamilk yogurt is produced on a closed technology line according to the International Quality Management System ISO 9001: 2008 & meets HACCP standards; subjected to pasteurized heat treatment that removes bacteria and retains nutrients; application of natural Lactic fermentation technology; not use preservatives (https://vi.m.wikipedia.org/wiki/Vinamilk) a) Typical products in Vinamilk yogurt line today are: - Vinamilk white yogurt for families: Vitamin D and D3 supplements for bone health Includes eight flavors packed in plastic containers from 60 - 100g - Vinamilk Yogurt Pro Beauty for women: Skin beauty products for women, there are types: roses and blueberries, cherry blossoms and red pomegranates Packed in 100g plastic containers - Vinamilk yogurt for babies: Vitamin A supplement, helping to brighten eyes for children, has flavors such as white yogurt, banana apple and banana strawberry Packed in 100g plastic containers - Vinamilk Probi yogurt: The product strengthens the immune system, has tastes: strawberry, fruit, white yogurt Packed in 100g plastic containers b) Revenue of vinamilk yogurt - Domestic In 2009, analysis reports from securities companies showed that Vinamilk's yogurt revenue accounted for 60% of the industry's sales scale with 105.3 million USD - Export According to information from Vinamilk, in 2012, Vinamilk achieved export revenue of more than 180 million USD In particular, yogurt has the highest growth, with 99% compared to 2011 - Report on production results (according to Chinhphu.vn) - Vinamilk's business in the first quarter of 2022 shows The foreign market recorded net revenue of VND 2,220 billion, up 10.3% over the same period, of which foreign branches recorded net revenue of VND 1,081 billion, a strong growth of nearly 28% over the same period (https://vtc.vn/vinamilk-xuat-khau-va-chien-luoc-mieng-pho-mat-ar117795.html) (https://baochinhphu.vn/doanh-thu-thi-truong-nuoc-ngoai-quy-i-cua-vinamilk-tang-hon10-102220511155104521.htm) 1.5 Improvements and changes in products (packaging, flavors) to adapt to the culture of each country Thanks to the combination of advanced processing technology, UHT sterilization technology and sterile filling technology, the product can retain its fresh taste for a period of months without preservatives Automated-operated LGV robots will transfer finished pallets to the smart warehouse area In addition, LGV also transports packaging rolls and packaging materials to the machines automatically The LGV robotic system can charge the battery itself without human intervention The leading smart warehouse in Vietnam, with an area of 6000 m2 with 20 import and export lanes, has a length of 105 meters, a height of 35 meters, including 17 floors of racks with a capacity of 27168 shipments Automatic import and export with 15 RGV (Rail guided vehicles) transporting finished pallets to the warehouse and 08 Stacker Crane robots arranging pallets into the shelf system The management of import and export goods is carried out based on Wamas software The operating system is based on Tetra Plant Master automation solution, allowing to connect and integrate the entire plant from input materials to finished products Wamas warehouse management system integrates ERP management system and Tetra Plant Master automation solution to bring seamless in factory operations with activities from production planning, importing raw materials to exporting finished products of the whole company In early 2021, the shipment of 10 containers of high-end nut milk and condensed milk exported to China showed optimistic signals about the international business segment Following that, the high-end product line of pasteurized fresh milk containing bird's nest for the first time appeared on store shelves in Singapore – the most "fastidious" market in Southeast Asia In the second quarter of 2021, hundreds of containers of condensed milk are still regularly on the road, new products such as nut Document continues below Discover more from: tin ứng dụng cs 201 Trường Đại Học… 575 documents Go to course Tài liệu môn tin 31 Lecture notes 10 tin ứng dụng 98% (47) LÝ THUYẾT TIN ỨNG 101 DỤNG - hướng dẫn… tin ứng dụng 100% (10) BAI TAP Excel NANG CAO tin ứng dụng 91% (74) Cau hoi ngan tin học 26 ứng dụng201 tin ứng dụng 93% (15) TIỂU LUẬN TRIẾT HỌC MÁC Lênin tin ứng dụng 100% (6) Báo Cáo Bài Tập Lớn MơnAtLập Trình Web… milk, probiotic yogurt also continue to "go abroad" to many countries the end of July, 47 under the peak of social distancing, Vinamilk completed exporting a large shipment to its tin ứng joint venture in the Philippines, Del Monte Vinamilk Dairy Philippines Inc., marking a100% (5) dụng new step in export business to exploit this potential market 1.6 The popularity of domestic and international users: Vinamilk is recognized by users in Vietnam as well as many countries where Vinamilk owns market share It is evidenced by Vinamilk's awards, rankings and consumption and market share figures in the most recent year in Vietnam: - Vinamilk's Awards 2022: Vinamilk received two international awards for sustainable development In the categories of the Global CSR & ESG Awards 2022, Vinamilk was honored in two major categories: "Leading CSR and ESG Enterprise" - (Gold Ranking) and "Excellent/Typical CSR Enterprise of Vietnam" (Platinum Ranking) Top 50 Sustainable Development Enterprises 2022 (TOP 50 Corporate Sustainability Awards - CSA) TOP 10 HIGH QUALITY VIETNAMESE GOODS / VIETNAM HIGH QUALITY GOODS ASSOCIATION 1995 - 2020 The Asian Export Awards 2019 thanks to condensed milk products - Ranking of Vinamilk dairy enterprises On September 21, in Hanoi, Brand Finance – the world's leading British brand valuation company (with offices in many countries) announced the title of "The world's 6th largest dairy brand" belonging to Vinamilk Top 10 most valuable dairy brands globally in 2021 with 8th/10th position Top strongest food brands globally and in the top 30 of the 100 most valuable food brands globally with the 27th position, a sharp increase of places compared to 2020 (https://www.vinamilk.com.vn/vi/mobile/thanh-tich-noi-bat) Therefore, with 13 factories, 10 farms, VND 80,000 billion in revenue in 2021, 230 items, ~17.3 million products consumed per day, 3250 supermarkets, 250615 retail outlets, foreign affiliated subsidiaries Along with countless awards and rankings that Vinamilk has achieved This has proved the special preference that domestic and foreign consumers are very fond of the Vinamilk name Vinamik has successfully fulfilled its mission: "commitment to bring to the community the highest quality nutrition and quality with its own appreciation, love and high responsibility for human life and society" 1.7 The Customer care policy in the prominent area (VN, China, Africa) 1.7.1 The Customer care policy in Vietnam Vinamilk uses a customer management system Currently, Vinamilk has more than 200 distributors spread across the country Therefore, to serve the needs of connecting with customers, Vinamilk has applied customer care support services by phone This service helps businesses create a wide network of connections, meeting the needs of support and customer care At the same time, Vinamilk's distributors need to be equipped with a data backup system to avoid incidents Specifically, Vinamilk's customer relationship management system meets 10 outstanding features, including: transaction, analysis, planning, reporting and administration, communication management, storage and updates, project support, interactive space, contract management and administration (https://tino.org/vi/phuong-phap-quan-tri-quan-he-khach-hang-cua-vinamilk/) Therefore, Vinamilk can support and best respond to your requirements quickly when having questions, nutritional advice or complaints about product quality Having a doctor directly advise nutrition: Meeting the legitimate needs of consumers is to be consulted by nutrition experts, to get the most suitable diet, bring health and happiness to the family, contribute to improving the quality of life You can contact Vinamilk with the following ways: Website: https://www.vinamilk.com.vn/vi/mobile/lien-he Hotline: (028) 54 155 55 1.7.2 Customer care policy in China and Africa Along with the above policies, of course, Vinamilk will use many measures to meet the unique needs of these markets Dairy products with tailor-made packaging for the Chinese and African markets Market: 2.1 Domestic market who are Vinamilk's customers: Vinamilk brand divides target customers into groups including individual customers and organizational customers Vinamilk always brings customers the highest quality, most nutritious and delicious products for the health of each family member At all ages, all subjects are suitable for Vinamilk's products - Individual customers: consumers who want to buy and are willing to pay to buy Dielac Alpha products, especially parents with children from 0-6 years old This group of customers has a relatively diverse demand for products (good product quality, nutritional value of products, reasonable prices, eye-catching packaging designs ) and accounts for a fairly high proportion of total revenue - Group of organized customers: Distributors, wholesalers, retailers, stores, supermarkets in demand and ready to distribute Dielac Alpha products as well as other Vinamilk product lines This is a group with requirements for discount rates, sales bonuses, timely ordering, related to product distribution strategy *For individuals, more specifically: Vinamilk's target customers are women, aged 13-35, living in urban areas, in big cities (Ho Chi Minh City) HCM and Hanoi), income AB, concerned about health and nutrition, prefers nutritious foods, beneficial for physical and mental health Vinamilk's target audience can be described as follows: Demographics: + Gender: Vinamilk's target audience is female + Geographical location: Vinamilk's target customers live in urban areas, in big cities (Ho Chi Minh City) HCM and Hanoi) + Age: Vinamilk's target customers are concentrated in the youth group (13-18 years old); Young people (18 – 24 years old); Adult (25 – 35 years old); depending on the type of product and brand + Income: Vinamilk's target customers have families in group A Class income group (15 150 million VND); Group B Class (7.5 – 15 million VND) + Family Life Cycle: Vinamilk's target customers are young singles; Young married without children; Young married with children; Middle-aged married with children; depending on the type of product + Education: Vinamilk's target customers are concentrated in the Elementary School group; Secondary School; High School; College; University; Post-graduate; depending on the type of product + Attitude: Vinamilk's target customers + Living behavior: Vinamilk's target customers are interested in health and nutrition, like nutritious foods, beneficial to physical and mental health - Shopping behavior: + Where to shop: Vinamilk's target customers often buy products at home consumption channels (Supermarkets, Mini Supermarkets, Convenience Stores, Markets, etc.); On-site consumption channels (Schools, etc.) + Shopping occasion: Vinamilk's target customers often use products purchased for meals (usually breakfast) + Shopping purpose: Vinamilk's target customers belong to habitual and problem solving buyers; depending on the type of product - Usage: + Frequency of use: Vinamilk's target customers often use the product 1-2 times/day; 4-5 days/week + Usage: Vinamilk's target customers often use products of 10 liters / month or more + Psychology: Vinamilk's target customers belong to the group of careful, thoughtful and sensitive personalities (https://brademar.com/khach-hang-muc-tieu-cua-vinamilk/#:~:text=%C4%90%E1%BB %91i%20t%C6%B0%E1%BB%A3ng%20kh%C3%A1ch%20h%C3%A0ng%20m %E1%BB%A5c,th%E1%BB%83%20ch%E1%BA%A5t%20v%C3%A0%20tinh%20th %E1%BA%A7n.) *Revenue in (2019,2020,2021) *Market share * Infrastructure (factory, branch, store, resources) Answer: 2.1.2 Vinamilk has the following strengths and competitiveness: - There is a chain of products trading system that accounts for 75% of the land compared to stores selling products of the same type -Advertised on TV for only 1/2 of the price of foreign companies Affordable prices are suitable for the needs of low-income consumers, so have been on the market for the past 32 years - Regularly organize volunteer programs, active activities, create a reputable brand for the brand (https://123docz.net/document/231887-giai-phap-nang-cao-nang-luc-canh-tranh-cuacong-ty-co-phan-sua-viet-nam-vinamilk-den-nam-2010.htm) 2.1.3 Revenue in 2019-2021: - 2019: Vinamilk announced consolidated financial statements in the fourth quarter of 2019 with revenue increasing by nearly 10% to VND 14,239 billion Capital prices increased more sharply, so gross profit also increased by 8% to VND 6,680 billion Gross profit margin recorded 46.9%, down from 47.3% in the same period last year Revenue from financial activities increased by 31% to VND 234 billion, expenses nearly times to VND 71 billion Selling expenses increased by VND 340 billion to VND 3,701 billion, management expenses also increased by VND 152 billion to VND 482 billion 10 Therefore, Vinamilk's profit after tax reached VND 2,176 billion, down 5% For the whole year, Vinamilk reached VND 56,318 billion in revenue, up 7%; profit after tax was VND 10,554 billion, up 3.4% With this result, the company has completed the set revenue and profit plan for the year - 2020: The financial statements said that in the fourth quarter of 2020, Vinamilk's consolidated net revenue reached VND 14,425 billion, up 1.3% over the same period in 2019.Domestic business recorded net revenue of VND 12,122 billion, up 3.3% over the same period in 2019 thanks to the consolidation of GTNFoods Joint Stock Company (GTN) GTN's dairy business – Moc Chau Dairy Joint Stock Company (MCM) – recorded net revenue of VND 681 billion, up 12.2% over the same period in 2019 In December 2020, MCM officially listed on UPCOM (ticker symbol - MCM), marking the maturity of business and corporate governance - 2021: Although the service and consumer industries had to close due to the pandemic, Vinamilk has made efforts to maintain revenue growth With an increase of 2.2% compared to 2020, the total consolidated revenue in 2021 has reached VND 61,012 billion, surpassing VND 60,000 billion for the first time but only equivalent to 98% of the set plan But there is a bright spot that consolidated revenue in the fourth quarter of 2021 has grown by approximately 10%, which is the fastest quarterly growth in nearly years 2.1.4 Vinamilk's market share: - Vinamilk is currently a leading enterprise in the field of manufacturing dairy products in Vietnam These branded products dominate the majority of the market share across the country, namely: 54.5% of the domestic milk market share; 40.6% market share of powdered milk; 33.9% market share of drinking yogurt; 84.5% market share of edible yogurt; 79.7% market share of condensed milk (https://thitruongbiz.vn/vinamilk-can-nhin-lai-thi-phan-danh-gia-dung-tang-truongdoanh-nghiep-5868.html) In terms of overseas market share, as mentioned above, Vinamilk is present in about 50 countries globally, but the number of market shares in each country is difficult to determine So our team will come up with a variety of metrics on revenue or achievements 2.1.5 Infrastructure (factory, branch, store, resources) 11 Currently, Vinamilk has main branches in Hanoi, Da Nang and Can Tho and a head office in Ho Chi Minh City With 13 large-scale factories, international standards, Vinamilk has produced most types of dairy products for the market, leading the domestic key industries for many years In the annual report published at the end of 2020, Vinamilk's distribution system currently has a total number of retail points nationwide reaching more than 240,000 (traditional channels) and 7,800 (modern channels) and continues to increase Recently, the "Vietnamese Milk Dream" system of this enterprise has officially surpassed 500 stores across the country, covering all 63 provinces and cities Along with the e-commerce site www.giacmosuaviet.com.vn built by Vinamilk since 2016 is also effective, especially during the social distancing period due to Covid-19 In particular, going with 13 factory systems is a system of 13 farms that are continuously expanding, invested, applying 4.0 technologies in animal husbandry, management and meeting international standards such as Global G.A.P, European organic With developing projects plus the import of dairy cows, it is expected that by 2022-2023, the total dairy herd managed and exploited by Vinamilk is estimated at about 170,000 cows ( ttps://www.vinamilk.com.vn/vi/tin-tuc-su-kien/2256/vinamilk-lien-tuc-dan-dau-nganhhang-sua-nuoc-nhieu-nam-lien ) 2.2 International market: (Toàn làm phần này, ý nhỏ dưới, phân tích theo ý đó) *Export index: 2019,2020,2021 *Market share in the following countries: China: Infrastructure (factories, branches, stores, resources), target audience, competitiveness, market share Africa: Infrastructure (factories, branches, stores, resources), competitiveness, market share 2.2.1 Export index: Vinamilk has brought products to 57 markets with a total export value of more than $2.6 billion, export growth reached 10% even during the COVID-19 epidemic In 2020, exports contribute VND 5,561 billion to the company's total revenue, up 7.4% compared to 2019 -In 2020, Vinamilk will exploit two new markets in Africa and Australia -The company's foreign branches recorded a sharp increase in revenue of 30% compared to 2020 In which Driftwood achieved growth thanks to school channel revenue and Angkormilk set a growth rate of over 40% thanks to efficient distribution fruit 12 -Vinamilk has also been licensed for the group of yogurt, liquid milk and organic standard milk products to China for Truong Tho factory This is a market with a total potential population of 1.4 billion people - Up to now, Vinamilk's products have been exported to more than 40 countries around the world, including Southeast Asia, the Middle East, Africa and other countries -Vinamilk has exported to over 55 countries, total turnover is about 2.4 billion USD In 2021, under the influence of the pandemic, which affected the economy, Vinamilk's export activities were still very impressive with net direct export revenue of VND 6,128 billion, up 10.2% over the same period period At the beginning of the year, the shipment of 10 containers of nut milk and condensed milk exported to China gave an optimistic signal about the international business segment, after that, high-grade pasteurized milk products were first put on shelves in Singapore The market is said to be the most successful in Southeast Asia In the second quarter of 2021, hundreds of containers of condensed milk and new products such as nut milk and probiotic yogurt will continue to be exported to many countries In the last months of the year, Vinamilk attracted attention when successfully launched organic fresh milk with "double standards" according to European and Chinese Organic standards in Shanghai -The report on production and business results in the first quarter of 2022 of Vinamilk shows that the foreign market recorded a net revenue of VND 2,220 billion, up 10.3% over the same period last year, of which foreign branches In addition, net revenue was recorded at VND1,081 billion, a strong growth of nearly 28% over the same period 2.2.2 Market share in the following countries: a) China: In September 2018, Vinamilk was present in 90% of cities and districts in Hunan province.(China) Vinamilk continuously put products into hypermarkets and large-scale supermarkets In August 2019, Vinamilk products were put into Dennis Department Store, the largest supermarket chain in Henan province and continued to develop in many other provinces and cities of China https://plo.vn/vinamilk-quang-ba-sua-den-voi-nguoi-tieu-dung-trungquoc-post542492.html In the first quarter of 2022, the dairy farm in Xiengkhuang ( China) will be able to start producing milk, greatly increasing the source of organic raw milk for Vinamilk.http://agro.gov.vn/vn/tID30497_To-hop-trang-trai-bo-sua-cua-Vinamilk-taiLao-hoat-dong-vao-quy-I2022.html b) Russia: At the same time, in addition to targeting new markets in Africa and South America, Vinamilk also targets new markets such as Russia 13 Attending the Fair of high quality Vietnamese goods in Moscow this time, Vinamilk has a booth of more than 100m2 displaying and introducing international quality nutritional products, meeting the needs of all consumers with products delicious, nutritious and healthy products associated with leading or popular brands in Vietnam today such as Vinamilk liquid milk, Vinamilk yogurt, Ong Tho special milk and Phuong Nam Star , Dielac milk powder, Vfresh fruit juice, Vinamilk ice cream, Goldsoy soy milk to expatriates and Russians At the fair, Vinamilk also organized for Russian consumers to try Vinamilk's products and won the love of Russian consumers for products, especially liquid milk, soy milk, and water Beverages " https://fia.mpi.gov.vn/Detail/CatID/6e55d85b-7318-4e7d-aaa94cd1745b3bda/NewsID/1e94b4f2-701c-4830-a7f7-726c60dccec5/MenuID/5f6cb2cd680f-42b0-9594-395f09919423 With Vinamilk's experience in exporting to previous markets, Vinamilk has taken the first steps into the Russian market with export shipments to St Petersburg, Russia From the positive feedbacks of the European and Russian markets for the company's products, it is expected that in the coming time Vinamilk will continue to strongly promote its development strategy and expand operations in other countries this house “quote source” Through the above documents, it can be seen that in the future Vinamilk will promote the development of foreign markets and moreover, develop infrastructure and farms in the countries where Vinamilk sets foot (https://baochinhphu.vn/doanh-thu-thi-truong-nuoc-ngoai-quy-i-cua-vinamilk-tang-hon10-102220511155104521.htm) (https://hanoimoi.com.vn/ban-in/Doanh-nghiep/946046/vinamilk-chinh-thuc-duoc-gioithieu-tai-thi-truong-trung-quoc) (https://vneconomy.vn/vinamilk-mo-duong-sang-nga.htm) 3) Potential Future: PHẦN NÀY a Huy Quỳnh làm 3.1 Competitive advantage: => the market size (mentioned above), product quality, the foundation from reputation (history), and existing infrastructure (Huy) 3.1.1 Product quality of Vinamilk company ( Huy ) +)During 40 years of development, Vinamilk strives to bring optimal nutritional solutions suitable for Vietnamese people's health Currently, Vinamilk leads the national market with more than 50% market share (according to Nielsen data) Export turnover of Vinamilk 100% fresh milk increased by 70% in the past year +) In March 2022, Vinamilk inaugurated the first European-standard organic dairy farm in Vietnam The farm has a total investment of more than 200 billion VND in Lam Dong, with an initial herd size of more than 500 heads and will continue to increase in the future 14 +)Up to now, Vinamilk has a system of 10 farms in operation, all of which are large-scale with all breeding cows imported from Australia, the US and New Zealand => Along with a system of international standard factories stretching across Vietnam, Vinamilk always ensures that raw milk from farms is quickly transported to processing plants, keeping its delicious taste and nutrients milk-based nutrients in products optimally 3.1.2 Focus more on international market share ( Huy ) +) Vinamilk has almost dominated the Vietnamese dairy market with more than 55% market share, leaving this business with almost no room for growth in the country That's why in recent years, Vinamilk has constantly reached out to export to foreign markets +) Middle East countries are the first market that Vinamilk targets and the starting point for Vinamilk's export Vinamilk's goal is to grow by 10% per year in the Middle East market through coordination with distributors in Iraq, Syria, and Yemen +) In Asia, promoting exports to two countries with young populations, namely China and Korea, and achieved good results +)Vinamilk has also signed and is exporting its dairy products to Middle Eastern countries +) Or the latest is that Vinamikl has set its foot in the African market, Vinamilk develops more nutritional powder products flavored with Dates, which are very popular and loved by the people of this region 3.1.3 Develop more infrastructure in the countries (stores, branches, and factories) (Huy) Up to now, Vinamilk's products have been exported to more than 57 countries around the world, including Southeast Asia, the Middle East, Africa, and other countries Vinamilk's products are present in a wide range of countries such as Cambodia, Thailand, Korea, Japan, China, Turkey, Russia, Canada, USA, Australia… +) In the Korean market, Vinamilk has launched an effective business strategy such as choosing high-quality nut milk products and using e-commerce channels to penetrate the market It is known that Vinamilk has directly invested in building a sales channel to reach consumers Vinamilk Happy milk tea products are also widely sold at 1,500 Ministop convenience stores in Korea Shows Vinamilk's success in penetrating this market +)Vinamilk has much quality certified farms and factories for export to China This is a prerequisite for Vinamilk to build its reputation in this new market The development of e-commerce and close cooperation with distribution partners in China will create a good foundation for Vinamilk to expand the market in China +) Next is an extremely difficult market that Vinamilk has successfully exported to and built a great reputation for Responsibility as well as a commitment to Vinamilk's products, services, and brands are the most prominent points that make distribution 15 partners and consumers in Japan very confident for long-term cooperation and use of product +) From the information I have gathered here, I can see that Vinamilk is a reputable company in the international market thanks to that reputation along with the creativity and improvement of product quality to match the needs of customers markets for each continent From conquering a difficult market like Japan, it can be seen that Vinamilk in the past time has been constantly looking for new markets abroad, proving that Vinamilk has distributed its products in more than 40 countries Especially, it has penetrated the Chinese market, which is the most populous country in the world and has the secondhighest GDP growth rate in the world +) Besides the newly inaugurated Angkor Dairy Factory in Cambodia, Vinamilk has a 22.8% stake in the Miraka factory (New Zealand), owns 100% of the Driftwood factory (USA), not to mention its subsidiary in Poland +) In the coming years, Vinamilk is expected to continue to import high-class cows from the US, Australia and New Zealand to meet the breeding needs of new farms => Prestige in the international arena along with always looking for new markets are helping Vinamilk, the largest dairy exporter today, grow positively and be a firm enterprise to overcome the Covid wave In addition, Vinamilk also has its own diverse and wide input material sources and its dairy factory is spread across the international market, it can be seen that Vinamilk follows the line of always improving and innovating its products (Reference material: https://vnexpress.net/san-pham-vinamilk-la-hang-viet-nam-chatluong-cao-21-nam-3558871.html) 3.1.4 Develop and focus on an e-commerce platform, online (Quỳnh) -In the future, Vinamilk will always develop and focus on e-commerce and online platforms +Vinamilk not only invests in product quality but also invests in image, they take advantage of a variety of channels such as TV, radio, billboard, fanpage, television, etc to advertise their products With the multi-channel product advertising strategy, the coverage has helped Vinamilk successfully deploy its Marketing campaigns On the social network Facebook, Vinamilk's Fanpage has 626,267 likes and 637,313 followers On its fanpage Vinamilk regularly publishes posts to advertise products, promotions, contests This is a channel for the company to spread the brand to reach more customers + Advertising products through television is also an effective marketing strategy of Vinamilk The advantage of television advertising is that it can both play audio and images to help customers easily recognize the meanings and communication messages of the business, helping Vinamilk's ads to attract customers This is also a means to help connect consumers' feelings with the Vinamilk brand => It is predicted that in the future Vinamilk will develop more and more in terms of ecommerce as well as communication because they always capture the psychology of customers, each post, product packaging, or promotional videos, They all want to send 16 different messages and always put the interests of consumers first That proves they are always enthusiastic, constantly innovating so that products are always developed and provided to consumers use 3.1.5 Improve, upgrade and innovate production, supply, and product processes (applying alternative technologies for manual labor, and supply processes) (Quỳnh) -In terms of improvement and upgrading: In the coming years, Vinamilk will always promote the spearhead of science and technology, apply new scientific and technical advances to production, in order to increase the variety and quality of products products, improve designs, packaging, select suitable Vinamilk milk production lines for new products to improve competitiveness for similar products in the market In the past years, Vinamilk has invested more than 6,500 billion VND from its own capital to invest in building many factories with high automation level on par with the region and the world -Innovation in the production process: +Modern technologies of world-class quality, Vinamilk has constantly upgraded and improved its production process Following is the modern Vinamilk milk production process: Fresh milk at the factory after being checked for quality and through measuring and filtering equipment will be entered into the cold storage system (150m3/tank) From the cold storage tank, raw milk will go through the processing stages: Centrifugation, homogenization, pasteurization, cooling down to degrees Celsius and transfer to the tank ready for UHT sterilization processing UHT Sterilization: The advanced pasteurization system heats the milk up to 140 degrees Celsius, then the milk is quickly cooled down to 25 degrees Celsius, preserving the natural flavor, nutritional components, vitamins and minerals of the product Products Milk is transferred to a sterilized tank waiting for aseptic filling into sterilized packaging Thanks to the combination of factors: Advanced processing technology, UHT sterilization technology and aseptic filling technology, the product can keep its fresh taste for months without preservatives At the factory, there are LGV robots operating automatically that will transfer finished pallets to the smart warehouse area In addition, LGV transports packaging rolls and packaging materials to the machines automatically The LGV robot system can charge its own battery without human intervention -About Vinamilk's supply chain model: The supply chain model of Vinamilk's management includes lines: – Product line – Line of information – Financial line The chart below gives a better overview of the supply chain model 17 3.2 Difficult challenges of the company and measures of the company (Quỳnh) 3.2.1 Difficult Due to the increasing demand for fresh milk from users, domestic raw materials can only meet 30%, the rest must be imported from countries such as New Zealand, USA, EU and Japan Therefore, input costs increase and product prices also increase + The market share of powdered milk is not high + Market entry of many strong competitors + Unstable input materials + Customers: the export market has many risks, customers prefer to use foreign milk 3.2.2 Solutions: + Promote the development of raw material areas to serve the increasing needs of the people in the country + Create trust for customers with products that are not inferior to foreign milk *RESOURCES: *https://fieldcheck.biz/vn/library/phan-khuc-thi-truong-cua-vinamilk.html *https://hoaianz.com/mo-hinh-swot-la-gi.html *https://loantuong.vn/mo-hinh-chuoi-cung-ung-cua-vinamilk/ III) Conclusion: -Từ phân tích trên, kết luận Vinamilk thật công ty quốc tế -Benefits of Vinamilk to the country +Đóng góp ngân sách nhà nước Vinamilk 18 Vinamilk (2022), “VINAMILK – 10 năm liền góp mặt TOP 50 doanh nghiệp niêm yết tốt Forbes Việt Nam” Retrieved from https://www.vinamilk.com.vn/vi/tintuc-su-kien/2450/vinamilk-10-nam-lien-gop-mat-trong-top-50-doanh-nghiep-niem-yettot-nhat-cua-forbes-viet-nam#:~:text=T%C3%ADnh%20t%E1%BB%AB%20n %C4%83m%202013%20%C4%91%E1%BA%BFn,Vinamilk%20%C4%91%E1%BA %A1t%2037.644%20t%E1%BB%B7%20%C4%91%E1%BB%93ng.&text=Theo%20s %E1%BB%91%20li%E1%BB%87u%20k%E1%BA%BF%20ho%E1%BA%A1ch, %C6%B0%E1%BB%9Bc%20%C4%91%E1%BA%A1t%2012.000%20t%E1%BB %B7%20%C4%91%E1%BB%93ng +Những công tác ý nghĩa Vinamilk: Minh Thi (2020), “Vinamilk đồng hành với cán y tế tuyến đầu chống dịch COVID19” Báo Điện tử Chính phủ, Retrieved from https://baochinhphu.vn/print/vinamilk-donghanh-voi-can-bo-y-te-tuyen-dau-chong-dich-covid-19-102269912.htm - Belief in Vinamilk: Sự tin tưởng nhóm dành cho Vinamilk, phát triển đóng góp ngày lớn cơng ty Việt Nam giới 19 More from: tin ứng dụng cs 201 Trường Đại Học… 575 documents Go to course Tài liệu môn tin 31 101 Lecture notes 10 tin ứng dụng 98% (47) LÝ THUYẾT TIN ỨNG DỤNG - hướng dẫn… tin ứng dụng 100% (10) 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