A72 Combi kansi indd Timo Riihelä, Minna Mattila (eds ) COMBI2010 CONFERENCE PROCEEDINGS LAUREA PUBLICATIONS A•72 2010 Vantaa Laurea Publications A•72 Combi2010 Conference Proceedings Timo Riihelä, Mi[.]
LAUREA PUBLICATIONS A • 72 Timo Riihelä, Minna Mattila (eds.) COMBI2010 CONFERENCE PROCEEDINGS Laurea Publications A•72 Combi2010 Conference Proceedings Timo Riihelä, Minna Mattila (eds.) 2010 Vantaa Legal Disclaimer LAUREA nor Combi2010 Organising Committee accepts no responsibility of liability whatsoever with regard to the information in papers Formal quality as well as content is responsibility of authors Copyright © Authors and Laurea University of Applied Sciences ISSN 1458-7211 ISBN 978-951-799-213-8 Edita Prima Oy, Helsinki 2010 Contents FOREWORD 7 LIST OF REVIEWERS 9 TRACK CHAIRS 13 I ARTICLES 15 ENVIRONMENTAL STRATEGY AND ORGANIZATIONAL CAPABILITIES: AN EXPLORATION OF THE NATURALRESOURCE-BASED VIEW WITH A FOCUS ON COLOMBIAN FIRMS 16 SCIENTIFIC AND TECHNOLOGICAL PROGRESS IN LITHUANIA: INSTITUTIONAL INTERACTION 44 ADVERTISING ON GOOGLE.EU: A MISSED OPPORTUNITY FOR COLORADO SKI RESORT 58 SOLVENCY II AND THE INVESTMENT POLICY OF GERMAN LIFE INSURES: SOME HOMEWORK TO DO FOR THE SALES AND MARKETING DEPARTMENTS 76 STRATEGIC POSITIONING OF FOOTWEAR COMPANIES IN THE VALE DO RIO DOS SINOS, BRAZIL 97 EXPLORING CUSTOMER VALUE FORMATION – A CUSTOMER DOMINANT LOGIC PERSPECTIVE 118 PECULIARITIES OF VALUE ORIENTATIONS OF UNIVERSITY ENTRANTS WHEN CHOOSING A PROFESSION 144 CUSTOMER ENERGY IN RELATIONSHIPS 151 INNOVATIVE APPROACHES TO ANALYZING THE PRICE SENSITIVITY METER: RESULTS OF AN INTERNATIONAL COMPARATIVE STUDY 181 CAN INTEGRATED CONTENT AND CONGRUENT SENSE TECHNOLOGY ENHANCE TOURISM BUSINESS AND/OR USER EXPERIENCES? CASE: PÖMPELI 194 THE EDUCATION-ENTERPRISE MODEL AND ITS INTERACTION TO INDIAN HEALTHCARE SECTOR 210 AN ENTREPRENEURSHIP DRIVEN WELLNESS BUSINESS MODEL IN NON-METRO INDIAN CITIES 226 INNOVATIVENESS AND INNOVATIONS UTILIZATIONS IN AN ICTCOMPANY 246 DETERMINANTS TO SERVICE INNOVATION SUCCESS: AN ORGANIZATIONAL ORIENTATION PERSPECTIVE 271 II RESEARCH NOTES 296 SHOULD WE CONSIDER USER READINESS A PREREQUISITE FOR INNOVATIONS DIFFUSION? 297 THE CONCEPT OF SERVICE INTERNATIONALISATION REVISITED300 SYNERGY MANAGEMENT BY HYBRID INNOVATION IN INDUSTRIAL SERVICE BUSINESS TRANSITION 302 LESSONS-LEARNT IN MULTICULTURAL DISTANCE LEARNING: A PILOT BRINGING TOGETHER LEARNERS AND EDUCATORS 305 THE USE OF RFID TECHNOLOGIES TO ATTAIN SITUATIONAL AWARENESS IN MEDICAL CARE - THE KARELIA BRIGADE CASE 306 IDENTIFYING THE PERCEPTIONS AND CHARACTERISTICS OF POTENTIAL MEDICAL TOURISTS FOR SOUTH KOREA: A PRELIMINARY INVESTIGATION 308 MEDICAL TOURISM SERVICE DELIVERY: DEVELOPING NETWORKS IN A NEW INDUSTRY 311 NETWORKS CAPITAL ANALYTIC LENS: MOVING TOWARDS THE CONCEPT OF THE VALUE DRIVERS - EMPIRICAL STUDY OF BRIC HI-TECH COMPANIES 312 BRAND STABILIZER BOTTOM-LINE: EMPIRICAL RESEARCH OF LARGE RUSSIAN COMPANIES 314 APPRAISAL OF MAJAN COLLEGE IN THE SULTANATE OF OMAN 316 FROM TEACHING BUSINESS ADMINISTRATION TO TEACHING EBUSINESS ADMINISTRATION – THE CHALLENGES OF BUILDING THE INFORMATION SOCIETY 319 CRAFT ENTREPRENEURS’ RELATIONSHIP BUILDING ABILITIES 323 E-MARKETING IN FUNCTION OF ACHIEVING COMPETITIVENESS IN THE HOSPILTALITY INDUSTRY 333 CONSUMPTION BEHAVIOR UNDER THE HABIT FORMATION HYPOTHESIS USING EXPERIMENTAL APPROACH DATA ANALYSIS 334 LEARNING BY DEVELOPING IN A MULTICULTURAL TEAM AND PROJECT 335 GAMES SUPPORTING CHILDREN’S LEARNING: CASE KONKKARONKKA 336 AUTHOR INDEX 337 Foreword where practise and research became one Knowledge lays the foundation for any sort of development Knowledge is created in innovative environments, where variety of experts, developers, and users interact closely Research produces new information, which complements and challenges the existing one Competition on getting access to essential and meaningful knowledge is getting fierce The economic growth may be based on the exploitation of the existing knowledge or creation of a new one Not all the actors need to posses all the different dimensions of knowledge and expertise The lacking dimensions can be acquired via global networks It must be assured that the research and development results will be implemented in practical use by all the stakeholders, especially SMEs The exploitation mechanisms include for example knowledge transfer and strategic partnership In October 2010, ”Contemporary Views on Business” highlighted not only current research but also the business opportunities and the future perspectives on the development, management and sustainable deployment of business operations This international Conference actively sought to promote synergies between business and academia and raised awareness on the potential benefits of research for business activities Combi2010 increased the integration of local enterprises, regional authority and other local actors with research entities Moreover, Combi2010, emphasising partnering and international knowledge transfer as sources of competitive edge, was an important forum for knowledge co-creation and intellectual exchange Combi2010 was hosted by four Universities of Applied Sciences from the larger Metropolitan region (Laurea, HAMK, LUAS, Helsinki Metropolia) A rigorous double-blind peer review process conducted by 65 reviewers from 24 countries, led to close to 50 full-length scientific paper and abstract presentations Furthermore, the Conference programme consisted of close to 30 invited international speaker presentations, practicums and special sessions topped with an 3-hour tutorial As part of the Conference social programme, Combi2010 participants were offered an opportunity to visit one of the seven Unesco World Heritage sites in Finland Suomenlinna Fortress, the Finnish Science Center, and National Park Business Site Visit took place at Vantaa Innovation Institute We would like to express our gratitude to all the reviewers and contributors for their effort and commitment in making this event a successful one and ensuring the high quality of these Proceedings in particular The assistance that we received from the students with the practical arrangements during the actual event was much needed and highly valued All the Track Chairs served Combi2010 well and we thank them for their professionalism throughout this project Combi2010 is indebted to the Foundation for Economic Education for the granted financial support We are equally grateful to Viking Line and City of Vantaa for sponsoring not only the Conference Awards but also cruise gift vouchers for each Combi2010 participant Combi2010 is thankful for all its wonderful and supportive partners: ICC Finland, SIVECO Romania SA, ECR Finland, the Regional Organisation of Enterprises in Uusimaa, International Network for Scientific Information, International Journal of Technology Diffusion and International Journal of Management Information Systems Our special thank you goes to the event patrons Dr Alexander Stubb, Minister for Foreign Affairs of Finland and Mr Mauri Pekkarinen, Minister of Economic Affairs On behalf of the Combi2010 Organising Committee, in Vantaa 2010-10-10 Minna Mattila Timo Riihelä Head of Project Project Manager List of Reviewers Dr Shawn P Daly, H-E-B Business School, University of the Incarnate Word, the U.S Dr Siah Hwee Ang, University of Auckland Business School, New Zealand Prof Dr David Crowther, Leicester Business School, De Montfort University, the UK Mr Alejandro Rodriguez-Ramos, The East of England, Belgium Prof Dr Bert Scholtens, Faculty of Economics and Business, University of Groeningen, Netherlands Assoc Prof Ghazali Musa, Faculty of Business and Accountancy, University of Malaya, Malaysia Prof Abdallah Omezzine, College of Economics, Management & Information Systems, University of Nizwa, Sultanate of Oman Mr Mika Westerlund, Aalto University School of Economics, Finland Prof Michel Bernasconi, Centre Entrepreneuriat High-Tech, SKEMA Business School, CERAM Sophia Antipolis, France Dr Nimit Chowdhary, Indian Institute of Tourism and Travel Management (IITTM), India Prof Frédérique Biennier, INSA de Lyon, France Dr George Tesar, Institute for Lifestyle Options and Longevity, Czech Republic Prof Marko Seppä, University of Jyväskylä, Finland Dr Paul Harrigan, School of Management, University of Southampton, the UK Assoc Prof Mikko Pynnönen, Lappeenranta University of Technology, Finland Dr Per Kristensson, Faculty of Economy, Communication and IT, Karlstad University, Sweden Dr Daisy Chou, School of Economics and Finance, La Trobe University, Australia Dr Robin Luo, School of Economics and Finance, La Trobe University, Australia Dr Meena Galliara, Narsee Monjee Institute of Management Studies, India Dr Michael Falta, Department of Accountancy and Business Law, University of Otago, New Zealand Dr Nareerat Taechapiroontong, College of Management, Mahidol University, Thailand