(Tiểu luận) topic the trend of updating news via new media andtraditional media among university students

NATIONAL ECONOMICS UNIVERSITY INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICS TOPIC: THE TREND OF UPDATING NEWS VIA NEW MEDIA AND TRADITIONAL MEDIA AMONG UNIVERSITY STUDENTS Name: Tran Phuong Linh Class: 18S1 ID Student: 10210022 Instructor: Nguyen Thi Hong Hanh, PhD Ha Noi, December 2022 Tran Phuong Linh, 10210022, 18S1 Table of Contents CHAPTER I INTRODUCTION Background Statement of the problem 3 Purpose of the research Research Questions CHAPTER II LITERATURE REVIEW .4 Traditional media as a main role of updated the news in the past .4 Modern media changing the habit of users Misinformation CHAPTER III RESEARCH METHODOLOGY Participants: Research tools: .6 Data collection procedure: CHAPTER IV MAJOR FINDING & DISCUSSION CHAPTER IV RECOMMENDATIONS .14 CHAPTER V CONCLUSION .14 APPENDIX 1: Survey questionnaires 16 REFERENCES 19 Tran Phuong Linh, 10210022, 18S1 CHAPTER I INTRODUCTION Background With the emergence of new economies, governments, and social challenges, a new century is upon us In the past, there were many different ways for individuals to stay informed about news from many different sources, including listening to the radio, watching television, reading a print newspaper In contrast, young people today prefer to stay current on news through new media platforms such as Internet newspapers or magazines, Twitter, Instagram, Facebook, and Tiktok As a result, the media was exerting considerable influence It might contain urgent and nearly immediate fresh information This century saw widespread use of the tools for updating news on social media platforms But many individuals are still misled by the media, which can be harmful to society in general Statement of the problem The only means for individuals to stay up to speed on the news in the past was through print newspapers or magazines Nowadays, the majority of people rely on modern media platforms to keep themselves entertained, stay current on the news, and consume less traditional media However, new media always has two sides, so somebody accepts that without being picky Additionally, a lot of fake news has been spreading on that, confusing and alarmed people, and negatively affecting their daily lives Purpose of the research This study aimed to find out how university students follow the news Everyone needs to keep up with the daily news in order to get correct and beneficial information as well as the knowledge to handle some potentially damaging situations Additionally, certain conventional media outlets need to be preserved in some form because they have been forgotten Furthermore, I want to make the general public aware of the misinformation As a result, more and more individuals would be familiar with proper news updates Tran Phuong Linh, 10210022, 18S1 Research Questions The research is going to answer the following research questions: What is the reality of updating the news of university students? How has modern media replaced traditional platforms in updated news? When using these two channels to update news, what are the benefits and drawbacks? What are the problems when reading online newspapers? How does misinformation affect readers? CHAPTER II LITERATURE REVIEW Traditional media as a main role of updated the news in the past Print media, which predates the internet and includes publications as books, newspapers, magazines, newsletters, academic journals, pamphlets, leaflets, broadsides, and billboards, is regarded as traditional or old media According to The talmil project (n.d) “Chapter 5: From traditional media to new media” Basicially, old media not requies the Internet to access, and traditional media played a main part in the past A newspaper is a periodical that is released on a regular basis that includes news, information, and advertisements Over 1,400 daily newspapers are published in the United States, out of an estimated 6,600 worldwide They sell 395 million copies day worldwide, 55 million of which are sold in the United States (WordPress, n.d) The Queen of the UK defended traditional media, saying that it was important to have "Reliable sources of information at a time when there are many sources vying for the attention of citizens." 2020 (Waterson) But in the modern era, as technology has improved, people now want to stay current with news via alternative platforms because of a number of shortcomings with traditional media Between 2006 and 2011, the number of paid subscribers to daily print newspapers in the United States fell by 20%, in part as a result of the emergence of substitute news sources, such as the free information provided on newspaper websites and by news aggregators like Yahoo (Adithya et al 2017) According to Haque (2017), the study looked at news media avoidances such "inconvenience" and "lack of time" in order to identify hidden meanings Modern media changing the habit of users Tran Phuong Linh, 10210022, 18S1 Many individuals today access the Internet for the most recent news at any time and anywhere since digital media has now permeated modern culture and is posing a threat to print media (Pradeep Tewari, 2016) Through a variety of means, internet technology is altering how news is published and disseminated globally (Syeda et al., 2015) Online newspapers are very different from print publications: Online readers navigate by clicking links and menu buttons while they read from digital content on a computer or smartphone screen (Pradeep Tewari, 2016) Older people are impacted because young people are more sensitive to the information shared on social media Therefore, it is anticipated that in the future, customers will place a greater emphasis on the information shared on social media (Lavanya et al., 2014) Within a few minutes, those systems can update news and data regarding global events The digital platforms with the most users are social networks, where 43% of American readers spent more time in the mid of April The use of social media, on the other hand, has dramatically expanded across the country and shows no signs of slowing down Social media is used by 95% of people in Brunei, 83% of people in Singapore, and 75% of people in Malaysia, according to an ISEAS-Yusof Ishak Institute survey from 2018 (Nortajuddin,2020) Modern media is one of the most effective tools for people worldwide because of its incredible advantages Misinformation Unfortunately, a lot of false information has spread to exploit the situation, mostly on social networking sites like Facebook, Tik Tok, and Twitter People's methods for gathering news and information are quickly changing Social media is currently the best resource for staying up to date with the news According to Pew Research Center's report from 2021, "a third of US adults continue to regularly get their news from Facebook." "It is problematic because major social activities would be at risk if systematic measures were not taken to decrease the amount of false material on media platforms." (Perry, 2020) While conventional one was more probable to surface in traditional media like newspapers, television, or radio, false information is frequently uploaded on social media like Facebook, Twitter, or Instagram According to Bridgman (2020), news broadcasts tend to support public health recommendations like social Tran Phuong Linh, 10210022, 18S1 estrangement, however there is substantially more misinformation spread on Twitter Traditional media is therefore seen as a reliable source of information CHAPTER III RESEARCH METHODOLOGY Participants: Candidates for the study were any university students between the ages of 18 and 25 If any of the following conditions were true, they were permitted to participate in the research: Use new media or traditional media to share news updates, be worried about the news, and update it frequently Research tools: I conducted an online survey with 15 questions to find out more about the way college students use to updated news 50 students from NEU and another university would be great to talk to After that, I compiled all of the findings and analyzed them using charts Data collection procedure: I gathered evidence from academic websites, books, and blogs that provided research data as well as in information on people's media choices and news consumption patterns After then, participants can join by responding to the Google Forms survey's questions how they keep abreast of news I will then compile the findings and analyze them for the report Document continues below Discover more from: Marketing Research Đại học Kinh tế… 156 documents Go to course Premium A7G7 - Discuss the 18 market… Marketing Research 100% (16) BáoPremium cáo nghiên cứu 41 162 - nhóm 10 Marketing Research 100% (14) Premium Giao trinh nghien cuu marketing Marketing Research 93% (15) Premium Nghien Cuu 204 Marketing-Nguyen… Marketing Research 100% (2) Marketing Insight 19 Analytic A1.1 Marketing Research 100% (1) Tran Phuong Linh, 10210022, 18S1 Bài Premium Tập Tình Huống Môn Nghiên Cứu… CHAPTER IV MAJOR FINDING & 1DISCUSSION Less than hour; 27.27% More than hours; 36.36% Marketing Research 100% (1) to hours; 36.36% The percentage of time users spent on reading newspaper daily Daily newspaper reading is now regarded as being crucial to our culture's evolution The survey demonstrates that students who choose to hours to read news, and updated themselves with the situation of the world is highest at 37% Followed by the same percentage of users who read news for more than hours per day at 36% and just 27% at less than hour The graph demonstrates how many people regularly update their knowledge of news via various channels 100 90 80 70 60 50 40 30 20 10 90.9 90.9 72.7 72.7 36.4 36.4 45.5 18.2 Purpose of updating news News provides a variety of purposes for different user groups The chart illustrates several aims that people looked for Respondents mentioned various reasons for reading the news when they were asked The most purpose of the Tran Phuong Linh, 10210022, 18S1 student when reading news is to gain information and entertainment nearly 91% Followed by the percentage of readers who read news for educational purposes and widen the horizon of insight at 72.7% And 45.5% of respondents read for staying with the present happening all around the world After that, the percentage of students who read for concern about sports news and to keep themselves with the status of society by 36.4% By contrast, just a few surveyors choose for searching jobs by 18.2% As we can see, almost students stay updated with news with the reasons about knowledge and social problems, so other topics besides it were not people’s priority makes a lot of sense Traditional media; 27.30% New media; 72.70% Means of update news There are two main ways of updating news Traditional media such as print newspapers, magazines, radio, and modern media involved Internet newspapers and social platforms As that chart indicated, reading news from new media is to be the most popular method, meanwhile few people choose traditional media as the way to stay updated on news 73% of respondents choose modern media as the best way of updating news and just 27% of students prefer updated news from traditional media It is clear that online news pop-ups, online newspapers, and social media platforms were the most common ways for consumers to access the mass media As a result of the fall in their consumption, conventional newspapers and magazines appear to be difficult to access Tran Phuong Linh, 10210022, 18S1 Individual subscription; 9.10% Book Store; 18.20% Public library; 54.50% University Library; 18.20% Sources of Getting Printed Newspaper The pie chart represents that public libraries are the most common sources of paper-based newspapers for students at 55% Followed by the percentage of respondents who found printed newspapers in university libraries and bookstores equally at 18% Finally, the student who depend on individual subscriptions is lowest at 9% 100 90 90 80 81.8 70 60 72.7 63.6 50 45.5 40 30 36.4 36.4 20 10 There is limited space in the library Lack of time Few copies of newspaper Informative The opinion about traditional media The bar chart illustrates the barriers of traditional media, which consist of print newspapers, magazines or listening radio, and watching TV The major of students find that the difficulties while reading news in traditional media is waste of time and inconvenient at 90% and 81.8%, respectively The third highest percentage Tran Phuong Linh, 10210022, 18S1 of respondents faced when updating news through traditional media is the high cost at 72.7% Limited space in the library is the next problem readers are faced with 63.6% Finally, the percentage of students who responded that print newspapers are not available on time and just a few copies are the same at 36.4 Overall, people not tend to choose to read news on traditional media cause of some problems they faced, mostly inconvenient and high cost, in contrast, modern media can solve those problems, people can access every time they want, and its free Although traditional media can provide the news with more trustworthy and more information 80 70 72.7 63.6 60 50 54.5 45.5 40 30 20 10 9.1 Time-consuming Convenient Low speed of Internet Untrustful Interruption of electricity The opinion about new media The thoughts of survey respondents regarding reading the newspaper online on contemporary media are depicted in the bar chart Overall, most of them believe that modern media is convenient and unreliable, and a sizeable percentage of survey participants believe that the Internet's slow pace and limited availability of other options are to blame According to the graph, more than 70% of poll respondents believe that contemporary internet newspapers are unreliable Even though most people choose new media that will have misinformation, they still believe that convenient and save time at 61.6 and 54.5, respectively Meanwhile, just a few students voted they will face with problem about the Internet, and just 9.1% of Tran Phuong Linh, 10210022, 18S1 participants choose they will be interrupted by electricity while reading news on Internet resources And under 50% of respondents find that difficult when reading news online because the speed of the Internet was lower Although they believe the new media less trustworthy than but they still choose mordern media as the best way to update news due to some certain benefit reason of new media 90 80 70 60 50 40 30 20 10 Unconfirmed information Out-of-date information Too many conflicting views Nothing The unexpected possibilities A variety of opportunities that can arise from reading an online newspaper are depicted in the pie chart Overall, most survey participants believe that the most likely scenario is that there may be unconfirmed information, while just a small minority believe there are no unexpected possibilities while reading online newspapers In the poll, the fear of reading online newspapers with too many divergent viewpoints accounted for 81.8% of the responses, roughly tripling the proportion of respondents who thought it was possible to read outdated information However, 63.6% of poll respondents said that reading online newspapers could result in unsubstantiated information, which is the most likely scenario that could occur In comparison, only 18.2% of the results indicated that people believed nothing unanticipated would occur when reading an online newspaper According to the survey, these possibilities may result from the fact that there are numerous sources of false information online, and online newspapers may raise and cause a Tran Phuong Linh, 10210022, 18S1 variety of unforeseen possibilities and issues for readers, including unconfirmed information, an abundance of opposing viewpoints, and out-of-date information online Mobile Internet; 28.00% Library; 2.00% Everywhere; 70.00% Place of accessing online newspaper The pie chart shows that the majority number of surveyors respond they can update news on new media everywhere its convenience at 70% of the total By contrast, just 2% of people choose they library as the best place to updated news through new media and the highest segment is mobile phones at 28% As we can see, because of the convenience, students can access Internet news resources everywhere and every time they want and not need to come to the library No; 18.20% Yes; 81.80% The percentage of students who have read misinformation The pie chart demonstrates the total of students who have met misìnformation on new media platforms There are 82% of participants voted yes and just 18% of surveyors choose no Because of many resources on the Internet Tran Phuong Linh, 10210022, 18S1 and everyone can access posted news so readers easily met untrust-worthy information Maybe; 15.00% No; 7.00% Yes; 78.00% Will the new media replaced traditonal media The pie chart shows the number of students’ thoughts when they were asked whether the new media can replace traditional media Almost all of the respondents agree that in the future modern media will change the reader’s habits at 78% Meanwhile, just 7% of participants disagree with the arguments and 15% of students are not certain about their decision 60 50 40 30 20 10 54.5 45.5 36.4 The Solutions for traditional media The bar chart shows the solutions to print newspapers or magazines nowadays when fewer people updated news through these platforms Most students think the Tran Phuong Linh, 10210022, 18S1 print newspaper needs to make an appearance nearly 55% Followed by the percentage of people who think they need to post information fastest and most accurately at 45.5% And the lowest percentage of respondents choose that the traditional media need to changing the business model by 36.4% CHAPTER IV RECOMMENDATIONS Updating news is essential in life, especially during a pandemic, to protect the health, every citizen should update the situation However, to receive an unbiased news source, people should be alert to avoid panic For social networks, where there is a lot of false information, readers should research carefully, look up other newspapers to see if the news is true or not Or if readers tend to read online newspapers, look for famous and reputable newspapers In addition, readers should also equip themselves with a knowledge base to avoid being deceived by false information CHAPTER V CONCLUSION The study has gained interest to how individuals read the news The most popular news source categories, including social networking sites and online publications, are displayed Updated news not only provide current news but also help student gain more insights needed for being successful in their life Improving communication skills and creative faculties Therefore, newspapers become essential for university students According to the university students’ comments, both traditional media and new media play different roles in terms of updated news Meanwhile, traditional media have more trustworthy information but with the development of the Internet, these platforms are slowly declined their position In contrast, new media has less informative but with its convenience, students are more likely to updated news through these platforms Tran Phuong Linh, 10210022, 18S1 APPENDIX 1: Survey questionnaires What is your academic year? A First-year B Second-year C Third-year D Final-year What is your gender? A Male B Female C Prefer not to say Do you stay updated news? A Yes B No How much time you spend on reading news? A Less than hour B to hours C More than hours D Other… What are your purposes for staying updated with the news? A To get information B To broaden your knowledge C Searching for new jobs D For educational purpoes E For entertainment Tran Phuong Linh, 10210022, 18S1 F To know the sports news G To update the status of the society H To keep abreast with the present happening all over the world I Other… What are the ways you use to updated news? A Traditional media such as print newspapers, magazines, radio… B New media such as social media, the Internet… Where did you can get print newspapers or magazines? A Public library B University Library C Book store D Individual subscription E Other… What are the barriers to traditional media? A There is limited space in the library for a print newspaper B Newspapers are not available on time C Lack of time D Waste of money F Few copies of newspaper G Inconvenient H Informative I Other… Where you can access online platforms to be updated with the news? A Everywhere B Home C Mobile Internet D Library E Other… Tran Phuong Linh, 10210022, 18S1 10 What you think about reading news on mass media? A Time-consuming B Convenient C Low speed of Internet D Untrustful E Interruption of electricity F Other… 11 When reading an online newspaper, what kind of possibilities can arise? A Unconfirmed information B Out-of-date information C Too many conflicting views D Nothing E Other… 12 Have you ever read misinformation? A Yes B No 13 Do you think new media will replace traditional media in terms of updated news? A Yes B No C Maybe D Other… 14 What we need to protect the traditional platform? A Changing business model B Making up the print newspapers or magazines C Updating news fastest and most accurate D Other… 15 Which platform you prefer? A Traditional media B New media REFERENCES Tran Phuong Linh, 10210022, 18S1 1, Rathore, A., 2018 The importance of staying updated with daily news [online] Available at https://www.youthkiawaaz.com/2018/05/importance-of-stayingupdated-with-daily-news/ [Accessed at November 2022] 2, Pediaa.Com, 2021 What is the Difference Between Mass Media and Social Media - Pediaa.Com [online] Available at: https://pediaa.com/what-is-thedifference-between-mass-media-and-social-media/ [Accessed November 2022] 3, Jie, Hang, Ales, Gaurav & Jeffrey., 2022 Digital platforms in the news industry: how social media platforms impact traditional media news viewership [online] Available at: https://www.tandfonline.com/doi/full/10.1080/0960085X.2022.2103046 [Accessed at November 2022] 4, Sharon, M, 2009 Is There an Elite Hold? Traditional Media to Social Media Agenda Setting Influence in Blog Networks [online] Avaiable at: https://academic.oup.com/jcmc/article/14/3/682/4583568 [Accessed at November 2022] 5, Monty, C., 2016 benefits of keeping up with the news [online] Available at: https://www.theodysseyonline.com/5-benefits-keeping-with-the-news [Accessed at November 2022] 6, Perry, S., 2020 Social media users are more likely to believe false information about COVID-19 and to ignore public health advice, study suggests [Online] Available at: https://www.minnpost.com/second-opinion/2020/07/social-media-users-are-more-likely-tobelieve-false-information-about-covid-19-and-to-ignore-public-health-advice-studysuggests/?fbclid=IwAR3Cj4o0kYgpaQXSwbKs0_F6cDDGKFgidlxBb4rxEpdiW2249Dlui9UsCk [Accessed at 10 December 2022] 7, Adithya, Siram, Shihari., 2017 Rising Prices Under Declining preferences: The Case of the U.S Print Newspaper Industry [Online] Available at: https://pubsonline.informs.org/doi/abs/10.1287/mksc.2017.1060 [Accessed at 10 December 2022]