(Tiểu luận) assignment title customer behavior of a tourism productbehaviors of university students when choosing staycation for team building

National Economics University Faculty of Tourism and Hospitality International Hospitality Management in English GROUP WORK REPORT Subject: Psychology and Communication in Tourism Assignment title: CUSTOMER BEHAVIOR OF A TOURISM PRODUCT Behaviors of university students when choosing Staycation for Team building Class: IHME63 Group: Members: 1- Phạm Minh Hằng 2- Nguyễn Mai Anh 3- Hoàng Phan Thu Hằng 4- Đỗ Thùy Dương 5- Vũ Minh Quang 6- Nguyễn Thảo Dung Hanoi, October 16th, 2023 TABLE OF CONTENTS TABLE OF CONTENTS I - INTRODUCTION II - DEFINITION Definition of “Staycation” Definition of “Team-building” III - QUESTIONNAIRE SECTION I: DEMOGRAPHIC INFORMATION SECTION II: DEMAND FOR TEAM BUILDING TRIPS & SOCIALIZING ACTIVITIES SECTION III: FACTORS AFFECTING CHOICES OF STAYCATION PRODUCTS FOR TEAMBUILDING IV - SURVEY RESULTS Total number of Response: 200 Answers SECTION I: DEMOGRAPHIC INFORMATION 1.1 Gender 1.2 Age 1.3 Academic Institution Location SECTION II: DEMAND FOR TEAM BUILDING TRIPS & SOCIALIZING ACTIVITIES 2.1 Type of organization 2.2 Frequency of Teambuilding and Socializing Events 2.3 Teambuilding activities preference Forms response chart Question title: Tổ chức bạn ưa chuộng hình thức hoạt động Teambuilding hơn? Number of responses: 233 responses 2.4 Preferred locations for teambuilding activities 2.5 Number of participants 2.6 Duration of Teambuilding trip 2.7 Average spending per person on Teambuilding trip 2.8 Type of transportation to Teambuilding venue 2.9 Sources of equipment for teambuilding activities SECTION III: FACTORS AFFECTING CHOICES OF STAYCATION PRODUCTS FOR TEAMBUILDING 3.1 The influence of Accessibility when choosing a teambuilding location 3.2 The influence of Prices when choosing a teambuilding location 3.3 The influence of Complimentary Transportation when choosing a teambuilding location 3.4 The influence of Complimentary Leisure Facilities & Equipment (Eg: Pool, sports equipment, BBQ grill, etc) when choosing a teambuilding location 3.5 The influence of Reviews and Feedback from other customers when choosing a teambuilding location 3.6 The influence of Discounts and Promotions when choosing a teambuilding location 3.7 The influence of Social media presence and Advertisement when choosing a teambuilding location 3.8 The influence of Closeness to Tourist attractions when choosing a teambuilding location V - RESULTS INTERPRETATION AND COMMENTS SECTION I: DEMOGRAPHIC INFORMATION SECTION II: DEMAND FOR TEAM BUILDING TRIPS & SOCIALIZING ACTIVITIES 2.2 Frequency of Teambuilding and Socializing Events 2.4 Preferred locations for teambuilding activities 2.5 Number of participants 2.6 Estimated number of days for team building activities 2.7 Average spending per person on Team Building trip 2.8 Type of transportation to Teambuilding venue 2.9 Sources of equipment for teambuilding activities SECTION III: FACTORS AFFECTING CHOICES OF STAYCATION PRODUCTS FOR TEAMBUILDING 3.1 The influence of Accessibility when choosing a team building location 3.2 The influence of Prices when choosing a teambuilding location 3.3 The influence of Complimentary Transportation when choosing a teambuilding location 3.4 The influence of Complimentary Leisure Facilities and Equipment (Eg: Pool, sports equipment, BBQ grill, etc) when choosing a teambuilding location 3.5 The influence of Reviews and Feedback from other customers when choosing a team building location 3.6 The influence of Discounts and Promotions when choosing a teambuilding location 3.7 The influence of Social media presence and Advertisement when choosing a teambuilding location 3.8 The influence of Closeness to Tourist attractions when choosing a teambuilding location VI - CONCLUSION I - INTRODUCTION Effective teamwork has long been an essential element of achieving success in any organization Hence, it is vital to cultivate a strong sense of unity and collaboration among team members Team building activities are a significant aspect of human resources management as they improve communication, trust, and cooperation within the team Moreover, team building fosters a positive workplace culture, promotes diversity and inclusion, and enhances employee wellness Team-building first appeared in Vietnam in the 2000s and thrived with thousands of organizing companies until it was disrupted by the pandemic Post-COVID-19, the isolation during quarantine had led to booming demand for Team-building activities as people were desperate to socialize and reunite with their teammates or coworkers According to HR news, in 2022, most UK workers (82%) want their workplace to provide more frequent team-building events In Vietnam, team-building is strongly recovering and being integrated with tourism Hanoi has 97 universities with over 2000 student clubs and organizations At National Economics University there are over 40 clubs, 90% of which hold at least one Teambuilding trip per year Choosing bonding trip locations within and on the outskirts of the capital are popular choices for university students Noticing the increasing demand of university students for Staycation tourism products to serve team-building purposes, our team conducted this survey By exploring the behavior and psychological process of university students when choosing Staycation for team building, we hope to contribute meaningful and valuable insights for the providers of these services By utilizing the results of this survey, the Staycation businesses in Hanoi could better understand their customers and implement strategies to enhance Marketing efforts and improve the quality of their products II - DEFINITION Definition of “Staycation” “Staycation” refers to vacationing in one's usual environment (Vada, Prentice, Scott, & Hsiao, 2020), staycation has grown to be a popular (and possibly the only available) tourism activity amid mobility restricts with border lockdowns (Le & Phi, 2020) Showcasing core characteristics of local activities in the vicinity of one's residence, with short-distance and more sustainable transportation (Jeuring & Diaz-Soria, 2017), staycations represent a form of domestic tourism with shorter length and proximity In other words, the length of a staycation is often short because it typically involves outings that are accessible by car from home Staycations thus require tourists to detach from work to undertake touristic activities in surrounding spaces from home (Wong, Lin, & Kou, 2021) Accordingly, this study defines a staycation as a short trip, frequently a few days trip, to locations close to home; it corresponds with the idea of taking a holiday at home without cross-border or lengthy journeys, where it is within driving distance of home and does not require an extended stay Hence, unlike vacationing options at other locales away from home (e.g., longdistance travel abroad), tourists undertaking staycations relish a shorter holiday experience (Vada et al., 2020) Definition of “Team-building” The action or process of causing a group of people to work together effectively as a team, especially by means of activities and events designed to increase motivation and promote cooperation (Oxford Languages) The process of encouraging members of a group to work well together, for example by having them take part in activities or games (Cambridge Dictionary) At a general level, team development interventions may include some form of team training or team-building activities Although both types of team-development interventions are designed to improve team functioning and effectiveness (especially when the science of individual and team training is utilized; Salas & Cannon-Bowers, 1997), team training and team building differ in important ways (Tannenbaum, Beard, & Salas, 1992) Team training is skill-focused (i.e., it is focused on gaining specific competencies), Document continues below Discover more Psychology and from: Communicatio… Đại học Kinh tế Quố… 4 documents Go to course Psychology and 27 Communication in… Psychology and Communicatio… None Group presentation 10 Personal Factors Psychology and Communicatio… None Group presentation Org buying behavior Psychology and Communicatio… None Chap 03 - Something 11 useful Public Finance 100% (2) CH 16 Answer SET Public Finance 100% (4) Chap 01 14 Public Finance 100% (1) typically includes a practice component, and is done in context It is generally formal and systematic Team building, on the other hand, does not target skill-based competencies, is not systematic in nature, and is typically done in settings that not approximate the actual performance environment For our purposes, we define team building as a class of formal and informal teamlevel interventions that focus on improving social relations and clarifying roles, as well as solving task and interpersonal problems that affect team functioning Team building works by assisting individuals and groups to examine, diagnose, and act upon their behavior and interpersonal relationships (Schein, 1969, 1999) In this study, team building is defined as the process of using daily interactions, activities and exercises to organize a group of people into a cooperative and cohesive group The goal is to encourage members to work together to accomplish shared objectives, ultimately making your company more effective It includes the team culture and norms, which influence how the team members interact daily, as well as structured activities to improve team bonding intentionally III - QUESTIONNAIRE Link to the survey in Google Form Dear Sir/Madam/Miss, Our team is a student research group from National Economics University (NEU) We are conducting a survey about University students’ behaviors when choosing staycation products for team building in Hanoi The result of this survey will not only reflect factors affecting the Staycation choices for social bonding purposes of young Hanoians; but also provide a basis upon which Staycation businesses can develop better strategies to approach and serve their customers Your experience with team building and organizational socializing trips in Hanoi and the surrounding areas would provide precious insights for our team We hope that you can share your experiences with our team in a clear and honest manner to serve the purpose of this research We guarantee that all information will be kept confidential and will be used for research purposes only We sincerely thank you for providing helpful information! SECTION I: DEMOGRAPHIC INFORMATION 1) Name 2) Gender 3) Age ● Male ● Female ● Other ● 18-20 ● 21-23 ● 23-25 4) Your Academic Institution Location ● ● ● ● ● ● ● ● ● ● ● ● Dist Dist Dist Dist Dist Dist Dist Dist Dist Dist Dist Dist Hoan Kiem Ba Dinh Dong Da Hoang Mai Hai Ba Trung Tay Ho Thanh Xuan Cau Giay Long Bien Ha Dong Bac Tu Liem Nam Tu Liem SECTION II: DEMAND FOR TEAM BUILDING TRIPS & SOCIALIZING ACTIVITIES 1) What kind of organization you participate in? 2) How often your organization(s) hold teambuilding or bonding activities per year? ● Study communities (Eg: Your class, study groups, extra classes, etc) ● Specialization clubs (Eg: Finance club, Human resources club, Business club, etc) ● Leisure clubs (Eg: Sport club, Singing club, Art club, etc) ● Social organizations ● NGOs ● Other ● ● ● ● ● Never Over 2.5 Number of participants 2.6 Duration of Teambuilding trip 2.7 Average spending per person on Teambuilding trip 2.8 Type of transportation to Teambuilding venue 2.9 Sources of equipment for teambuilding activities SECTION III: FACTORS AFFECTING PRODUCTS FOR TEAMBUILDING CHOICES OF 3.1 The influence of Accessibility when choosing a teambuilding location 3.2 The influence of Prices when choosing a teambuilding location STAYCATION 3.3 The influence of Complimentary Transportation when choosing a teambuilding location 3.4 The influence of Complimentary Leisure Facilities & Equipment (Eg: Pool, sports equipment, BBQ grill, etc) when choosing a teambuilding location 3.5 The influence of Reviews and Feedback from other customers when choosing a teambuilding location