(TIỂU LUẬN) topic chooses one case of a business, introduces the business, its characteristics, organizational structure, products and value chain

VĂN LANG UNIVERSITY FACULTY OF PUBLIC RELATIONS AND COMMUNICATION - - MANAGEMENT FOUNDATION ESSAY Topic: Chooses one case of a business, introduces the business, its characteristics, organizational structure, products and value chain Lecturer: Nguyễn Thị Bích Vân Class: K26DB-PR01 0 School year: 2021 – 2022 TEAM MEMBERS Nguyễn Nhựt Vy – 207QC36142 Trần Huyền Trang – 207QC53389 Lưu Hoàng Phương Ngân – 207QC03314 Nguyễn Thiện Tuyền – 207QC18278 Nguyễn Huỳnh Nhật My – 207QC03241 TYPE OF COMPANY Vinamilk's full name is Vietnam Dairy Product Joint Stock Company, another name: Vinamilk This is an enterprise specializing in producing and trading milk and dairy products as well as related machinery equipment in Vietnam According to the United Nations Development Programme, it was the 15th largest company in Vietnam in 2007 VINAMILK'S DEVELOPMENT AND ITS SOCIAL RESPONSIBILITIES In recent years, Vinamilk has made an impressive development and become one of the biggest corporations in Vietnam, and now continues to make constant e昀昀orts to conquer international markets, approaching its goal to be positioned as one of the 50 biggest dairy companies worldwide Obviously, the company's development is proportional to its in昀氀uences on society, especially in Vietnam Being highly aware of this matter as well as the challenges that the whole society has faced, Vinamilk has identi昀椀ed its speci昀椀c business rules that focus on a harmonious connection between business targets and social responsibilities, adhering to the principles of sustainable development Vinamilk commits to ful昀椀l its responsibilities toward all of its stakeholders and attempts to bring them as many values as possible 0 Vinamilk's sustainable development orientation focuses on the following points: - Environment & Energy - Responsibility for products - Responsibility for employees - Local economic development - Community development support Commitment to stakeholders:  Consumers: - Provide the best and safest products - Diversify products and create new product values to improve and increase human health - Provide products with reasonable price  Shareholders - Ensure a safe and sustainably pro昀椀table investment  State - Comply with the State policies and regulations in the operating 昀椀elds  Employees - Create satisfaction in safe working conditions, personal development and competitive income  Suppliers - Collaborate and develop on the basis of common bene昀椀t, transparency, and social responsibility  Community 0 - Be responsible, community share values and jointly develop BUSINESS PRODUCTS Vinamilk's product lines are present in the Vietnamese market: Vinamilk 100% fresh milk: The product includes three types: sugary, low-sugar and sugar-free, packaged in three classi昀椀cations of 1L, 180ml and 110ml Vinamilk ADM Gold micronutrient supplement milk: The product supports height growth and enhances memory, helps brighten eyes for children There are ways to pack 110ml and 180ml with sugar Vinamilk bag milk: Convenient nutritional product with reasonable price There are di昀昀erent 昀氀avors: strawberry, chocolate and vanilla (3 sugary, low sugar and unsweetened) Packages of 200 ml and 220ml Flex Pasteurized Milk: A calcium supplement for healthy bones Sugar-free type packed 1L Vinamilk 100% Organic fresh milk: Produced according to European organic standards, retaining purity and rich in natural nutrients good for health The product is currently only available in one sugar-free 昀氀avor, with two packaging options: 180ml and 1L Vinamilk fresh milk contains bird's nest: Containing clean, re昀椀ned bird's nest mixed with 100% pure fresh milk, low in sugar, is a premium health gift for the whole family You can choose to buy a 110ml box or a 180ml box Vinamilk Green Farm fresh milk: The product is packaged in a 110ml box or a 180ml box, including two 昀氀avors, low sugar and sugar 0 Vinamilk white yogurt for the family: Vitamin D and D3 supplements for bone health Includes eight 昀氀avors packaged in plastic containers of 60-100g Vinamilk Pro Beauty yogurt for women: Skin beauty products for women, there are types: rose and blueberry, cherry blossom and red pomegranate Packed in a 100g plastic box Vinamilk eating yogurt for babies: Vitamin A supplement, to help brighten the eyes for children, has 昀氀avors such as : white yogurt, apple banana and banana strawberry Packed in a 100g plastic box Vinamilk Probi eating yogurt: A product to strengthen the immune system, with 昀氀avors: strawberry, fruit, white yogurt Packed in a 100g plastic box Vinamilk and Vinamilk Su Su IQ Sterilized Drinking Yogurt: Products with 昀氀avors such as : orange, strawberry, aloe vera, are packaged in forms of plastic bottles and paper boxes with a capacity of 100ml Vinamilk Probi Live Yeast Drinking Yogurt: A product that directly supplements 13,000,000,000 bene昀椀cial bacteria for the digestive system Packed in plastic bottles with a capacity of 65 to 130ml in packs of bottles Dialect Optimum Mama: A nutritional product to improve the health of pregnant women and support the comprehensive development of children from the Opti-Immune formula Packed in tin boxes from 400 - 900g Optimum Gold: DHA supplement for brain development of children from to years old There are types: tinned milk from 400 - 900g and liquid milk canned in paper from 110 - 180 ml Dialect Alpha Gold: Product for children from to years old, supporting physical development, digestive system and brain 0 for children Packing tin and paper from 400 - 900g and readymade milk from 110 - 180 ml Dialect Grow Plus: Product for anorexia, malnourished children from to 10 years old Packing tin and paper from 400 - 900g and ready-made milk from 110 - 180 ml Dialect Mama Gold: Product exclusively for pregnant women and lactating women Packing in boxes and paper from 400 900g Yoko Gold: An easy-to-digest nutritional formula that supports the absorption of essential nutrients for children, helping to strengthen resistance and brain development Packaging tin and paper from 350 - 850g with two recipes for children aged - and - years old There is also a ready-made milk form from 110 - 180ml Organic Gold: Product meets European organic standards, with two weights of 350 and 850g, with formulas for ages: months, months - 1-year-old, - years old, over years old Optimum Gold weaning powder: Oats Salmon Green Vegetables, Kale Rice, Sweet Potatoes Like Japanese, Oats Pumpkin Mango Packed in 200g paper box and 350g inbox RiDielac Gold weaning meal: Milk Oats, Milk Rice, Fruit Rice, Oats Chicken Peas, Pork Buns, Chicken Vegetables, Eel Carrots Green Beans, Pork Carrots, Beef Vegetables and Salmon Broccoli Green Packed in 200g paper box and 350g inbox Vinamilk Sure Prevent: The product is the crystallization of the cooperation between Vinamilk and the American ADM corporation, providing nutrients to strengthen resistance, help eat and sleep well and be good for the heart and bone system Packaged in two forms: 400 - 900g tin and 200 ml liquid milk Vinamilk CalciumPro: The product provides essential nutrients for healthy bones Packaged in a tin box 400 - 900g 0 Vinamilk Diecerna: Specialized product for diabetics Packaged in a tin box 400 - 900g Vinamilk nutrition: The product provides nutrients for a healthy body with the Pro - Energy nutrient system Packing in box 400 - 900g Ong Tho Milk: The product includes brands: yellow label, green label and red label Packed in 165g tube, 380g tin, 380g or 1284g paper box and the smallest is 40g plastic box Southern Star Special Creamer: The product includes labels: red label, blue label, green label, yellow label Packed in a 380g tin, 380 or 1284g paper box Kids Vinamilk Ice Cream 昀氀avors: A product specially made for children Packed in 70ml sticks Vinamilk ice cream box: The product has 昀氀avors of ice cream Packaged in boxes from 450 - 1000ml or in 100ml ice cream cups Twin Cows Premium Ice Cream: The product has typical 昀氀avors: Japanese Green Tea, Chocolate, and Vanilla Packaged in 450ml boxes and 100ml cups Delight ice cream: There are two types: 110ml cone and 80ml ice cream Double Calcium Soy Milk: The product has packaging forms 200ml bags and paper boxes from 200 - 1000ml Goldson Soy Milk Rich in Protein: The product comes in two forms, sugar-free and sugar-sweetened Packed in boxes of 200 - 1000ml Soy milk nut: With 昀氀avors are red bean, almond and walnut packed in a 180ml box Fruit Love Juice 0 Vfresh Juice Vfresh Smoothie Up Milk Juice CocoFresh Fresh Coconut Water Vfresh tea Vinamilk cheese: rich in calcium and energy to help increase the maximum height, in addition, it also adds many vitamins necessary for the development stage of children New Vietsugar premium re昀椀ned sugar: re昀椀ned from 100% non-GMO sugar cane, grown in a completely natural environment ORGANIZATION STRUCTURE OF VINAMILK 0 Organizational structure is the arrangement of parts and units in an organization into a uni昀椀ed whole They have to clear duties and power, and accomplish the goals of the organization 0 Vinamilk chooses the functional organizational structure because it ensures 昀氀exibility, reliability and economy ADVANTAGES  Line authority: - Working departments will receive orders directly from a direct superior leader - Facilitating strict inspection according to the highest level For example: Senior managers are responsible to the CEO for all activities of the department Get the company's only plan, exploit implementation  Functional authority - Give more full play to the priority of industry specialization according to the function of each unit - Keep power and prestige of functional elements - Simplify training - Greater emphasis on professional standards and employee conduct - High impact e昀฀ciency for daily repetitive tasks of recruiting For example: The General Director authorizes the Executive Director of Human Resources to perform DEFECT  Line authority - Easily leads to con昀氀icts between functional units when setting goals or strategies - Responsibility for achieving the overall goals of the organization is often assigned to the top management  Disadvantages of functional authority - Lack of coordination of actions between functional departments - Highly specialized => managers will have a narrow vision because they are only in their own expertise, are not good or don't care about expertise - Limited development of the general management team For example: The General Director gives the HR administrative executive director to select human resources , arrange human resources , manage personnel complaints , then the HR executive director will only be 0 concerned interested in those issues and not in other areas  Vinamilk's organizational chart is presented in a professional manner and allocates departments in a scienti昀椀c and reasonable manner, speci昀椀cally decentralizing the responsibilities of each member and department in the company The organizational chart helps Vinamilk operate in the most e昀昀ective way, helping departments work closely together to create a strong Vinamilk VALUE CHAINS 0 ... is the arrangement of parts and units in an organization into a uni昀椀ed whole They have to clear duties and power, and accomplish the goals of the organization 0 Vinamilk chooses the functional... issues and not in other areas  Vinamilk''s organizational chart is presented in a professional manner and allocates departments in a scienti昀椀c and reasonable manner, speci昀椀cally decentralizing the. .. of the organization is often assigned to the top management  Disadvantages of functional authority - Lack of coordination of actions between functional departments - Highly specialized => managers