Destination survey reportsapa lao cai

NATIONAL ECONOMIC UNIVERSITY SCHOOL OF ADVANCED EDUCATION PROGRAM DESTINATION SURVEY REPORT SAPA - LAO CAI Name: Vu Nhat Phuong Student Code: 11194323 Class: POHE Hospitality Management 61 Course: Destination Management Lecturer: Dr Hoang Thi Thu Huong November, 2022 TABLE OF CONTENTS INTRODUCTION Tourism is considered a key economic sector in Vietnam Vietnam has diverse and rich tourism potential with many different strengths In tourism, the destination is an extremely important factor, contributing to attracting tourists, promoting the number of tourists to visit Sapa, one of the outstanding destinations in Vietnam, is located at an altitude of nearly 2000m and is like a "town in the mist" In Sapa, there are many tourist areas with ideal locations Sapa is a resort town in Lao Cai province at an altitude of 1600m above sea level, with a temperate climate, average temperature from 15 to 18 degrees Celsius, cool all year round with light snow in winter Since the early years of the century, the French have found the attraction of Sapa in terms of landscape, climate, water source Therefore, visitors can admire the beauty of French architecture of more than 200 resort villas Sapa is a pristine place with villages of ethnic minorities such as HMong, Dao, Tay, Xa Pho with Silver Waterfall, Heaven Gate, Cloud Bridge, Wind Cave, Ham Rong Mountain Love nature and want to learn the customs and habits of the mountainous people Through this field trip, I had the opportunity to learn about this destination My report is still incomplete and has many shortcomings, I hope to receive your comments to make my report more complete I Basic elements of tourism destination Attractions Sapa is famous for its nature and is known as a mountain town with majestic natural scenery of forests, terraced fields along with villages of ethnic minorities as well as diverse new travel experiences Types of tourism Sapa Mountain-convales-cence tourism Sapa Town Center, Fansipan Mountain, O Quy Ho Mountain Pass, Tram Ton Pass, San Pa Ho, Lao Chai, Su Pan, Hau Thao, Thanh Phu, Ban Ho, Nam Sai, Nam Cang, Ta Phin Commune Ta Van village, Muong Hoa Valley – terraces, Den village, Khoang village, Cat Cat village Hoang Lien National Park, Thac Bac Waterfall Love Waterfall, Sun World Fansipan Legend Sapa Market, local fairs Cultural Tourism Eco-tourism Shopping, commercial, border, spiritual tourism MICE, sports Developed areas with tours, leisure tourism, commercial tourism  Ta Van village Ta Van Sapa village is one of the villages of ethnic minorities in the Northwest Ta Van Sapa village is famous for its many features, as well as culinary and cultural specialties that cannot ignore Because the village leans against the Hoang Lien Son mountain range and the front is the winding Muong Hoa stream, this place is like a beautiful picture in the Northwest mountains Besides seeing the beautiful scenery around Ta Van village, tourists can also feel the beauty and peace through the daily activities and work of the villagers Ta Van is home to many ethnic minorities such as Mong, Dao, Tay, Giay, etc Each ethnic group will have its own unique culture that is unmistakable  Tram Ton Pass To feel the full beauty of Sapa, visitors need to go up Tram Ton Pass or Heaven Gate the highest mountain pass in Vietnam The deep, immense valley with a green color of the primeval forest is considered as Asia's heritage forest Despite the challenging roads, Tram Ton Pass is still a place of majestic nature, feeling the forest scent day and night quietly without human impact  Hoang Lien National Park The Hoang Lien National Park in the northern Lao Cai province is home to a rich natural diversity and numerous beautiful landscapes, and it has the potential to develop into an ecotourism destination The park is home to the Fansipan Mount, the highest mountain in Indochina, which is part of the Hoang Lien Son range running through six communes: San Sa Ho, Lao Chai, Ta Van, Ban Ho communes of Sa Pa district, and Muong Khoa and Than Thuoc communes of Lai Chau province’s Than Uyen district The park is also home to a wide variety of flora and fauna, many of which are now unique to Hoang Lien Along with 66 animal species, 61 reptile species, 553 insect species, and 347 bird species, scientists have identified 2,024 plant species, or 25% of Vietnam's native species Many of these are now part of Vietnam Red Book on precious and uncommon plants and animals The park also includes Center for the rescue, conservation and development of creatures Hoang Lien where some rare animals and plants are conserved as well as researched  Love Waterfall Love Waterfall is a scenic spot in Sa Pa tourist area, Lao Cai province The waterfall is located in the area of San Sa Ho commune, about km from the center of Sa Pa town to the southwest and about km from O Quy Ho pass in a straight line Love Waterfall is also the starting point of trekking tour to conquer Fansipan peak, the highest mountain in Vietnam The name "Love Waterfall" originates from a legend about the love story between the woodcutter O Qui Ho - the eldest son of the mountain god who reigns on the Ai Lao mountain range and the seventh fairy The waterfall falls down to form a natural bath and in legend, the fairies chose this place as a bathing station and were engrossed in playing until the sun went down the mountain to fly back to the sky  Sapa Town Centre The centre of Sapa is developed and has many famous attractions for tourist such as Sapa Market, Sun Plaza and so on There are also many restaurants, cafes and services in the town centre Tourists have various choices to experience in Sapa Town Centre Amenities and Private Amenities 2.1 Accommodations Recently, Sapa has 522 accommodation establishments in total, equivalent to 5,076 rooms with 8,480 beds, including 5-star hotels, 4-star hotels, 10 3-star hotels, and 263 homestays Especially, some hotels in Sapa are wide-known such as Pao’s Sapa Leisure Hotel, Sapa Jade Hill Resort & Spa, Hotel de la Coupole – Mgallery, Silk Path and so on Average occupancy is about 75%, can be up to 90% on holidays or special occasions Basically, Sapa can meet the accommodation needs of tourists with many kinds of accommodations that can bring about different experiences Because of specific climate and geography, all accommodation establishments have a breathtaking view and mountainous place Homestay is a new kind of accmmodations that is strongly developing in Sapa, especially in some famous village such as Ta Va, Su Phin, The homestays mainly have a Vietnamese ethnic design and provide real cultural experience for tourists Accommodations at Sapa are focussed on investment with many luxury hotel projects within full services 4-star and 5-star hotels in Sapa meet the standard as well as the needs of customer with professional service Other kinds of accommodation also attract a big quantity of customers by lovely design along with full amenites and hospitality attitude of service However, the facilities for homestay tourism in the locality are still limited, and people lack of knowledge of homestay tourism, mainly by experience Many tourists said that community tourism products in Lao Cai are still monotonous; the need to explore and experience has not been fully met and satisfied 2.2 F&B services Sapa also famous for its featured and diversed cuisine Sapa has various restaurants also cafes within different levels of price for customers to easily choose Sapa has many delicious dishes such as grilled food, Salmon, Sturgeon, Black Chicken, Com Document continues below Discover more from: Destination Management 17 documents Go to course Individual Assignment 2 Destination Management 100% (2) ĐỀ THPT QUỐC GIA 2017 mơn tốn 10 Destination Management None Final Tờ-trình-lớp-POHE-62 63-Khách-sạn-HP-Quản-trịđiểm-đến-1 Destination Management None Chiến lược phát triển điểm đến Sunshine Coast 11 38 Destination Management None Group-assignment-no - New tourism product development in different destinantion in Viet Nam Destination Management None Group-4 - watermelon is green, red and black 74 Destination Management None Lam, Thang Co Ngua O, Apple Meo Wine, Ban Pho Corn Wine, Vegetable Hot Pot, Grilled Stream Fish, Salmon Salad, Boiled Corn, Pork Stolen Armpits Restaurants with affordable prices and reasonable prices are concentrated in the Sapa Food Market area Most of the restaurants in Sapa not only provide delicious food, but also have a majestic view of nature or a town in the mist that will make visitors have the most realistic experience with the natural features of this place Tourists can easily find restaurants in town because of the dense density of restaurants in Sapa However, the food services here are still not flexible when there are some specialties such as Con Sui that can only be served by or restaurants; As well as restaurants are only open for a certain time, it is difficult to find a restaurant for brunch or late night dinner with diners in need 2.3 Additional services ammenities Night-life tourism Service facilities for night life tourism have not been developed strongly, although Sapa has also opened pubs and lounges in a small neighborhood Medical Sa Pa town currently has 16 commune and ward health stations and regional polyclinics; residents and visitors can also easily search for pharmacies that serve their needs The grassroots health network (village, village, commune, ward, township health care) is the closest direct medical line to the people, ensuring that all people receive primary health care at low cost Determining this important role, over the past time, the grassroots health system in Sa Pa town (Lao Cai) has made efforts to carry out this mission most effectively than before Medical facilities in Sapa have been focused on developing more, but few facilities are still open Tour service Every year, millions of domestic and foreign tourists travel to Sapa because of its gentle and poetic beauty, "a meeting place between heaven and earth" with the most majestic natural scenery in the region The North, with its very different and profound characteristics, forms a highlight that attracts more and more tourists to visit There are many companies and facilities of major travel agencies such as Viettravel, Saigon Tourists, Sapa Travel Mate and so on are located in Sapa These travel agencies offer a lot of different tours, suitable for many customers' requirements Conference service Conference service in Sapa is quite developed but not outstanding about this service Some large hotels have conference services such as Sapa Jade Hill, Amzaing Hotel, KK Sapa Hotel, Pao's Sapa Leisure Hotel and other 5-star hotels Overall, Sapa has a total of separate convention centers Additional service Health care service: Sapa tourism is mainly about exploring the villages and tourists have to walk quite a lot, therefore Sapa relies on this to develop health care facilities such as relaxation, massage and herbal baths There are many massage shops in Sapa and mainly follow traditional massage methods such as Dao leaf bathing, massage for the blind and other methods of ethnic minorities Renting transportation service: Sapa has quite a few rental facilities for different types of vehicles such as motorbikes, bicycles and cars suitable for traveling in typical terrain You can easily find car rental places here Commercial Service: Sapa has only one commercial center, is a shopping and entertainment center with fashion items, souvenirs, local specialties from popular to high-class In addition, Sapa also has large markets and markets such as Sapa market and grocery stores where visitors can buy souvenirs as well as specialty dishes (chestnut cakes, buffalo and so on) ATM: There are many banks that are available for tourists’ demands such as Agribank, Bidv, These are convinient for customers who need to banking transactions Costume rental: Sapa, especially in the villages, has a lot of rental and shooting establishments with traditional costumes of ethnic minorities Accessibility 3.1 Transportation and traffic The transportation system in Sapa - Lao Cai includes: Road and rail traffic Moving to Sapa becomes quite easy and convenient Tourists can choose from a number of vehicles such as bus, train, motorbike, personal car For places near Sapa, it is quite easy to move However, for tourists who live in remote provinces like in the Central or the South, it will be more difficult by moving to Hanoi first, then can continue to Sapa According to the plan to organize urban traffic, Sa Pa bans passenger cars with over 29 seats (except for buses and public vehicles as prescribed) and trucks with a transport volume of more than 10 tons from circulating on 31 routes roads during some peak hours This creates some inconvenience in the movement of large tourist groups In the town center, tourists mainly travel by taxi, electric car or motorbike taxi, while in the villages, most tourists have to walk or call a motorbike taxi Moving is also difficult because calling a car is difficult, especially after 10 pm and there is little kind of means of transportation Especially in the villages, it is almost impossible to call a car and can only travel by walking Urban traffic in the center of this National Tourist Area is messy The rapid urbanization rate while the traffic is not expanded leads to tourists coming to Sa Pa often suffer from traffic jams, especially on weekends and public holidays The parking system is still lacking, vehicles coming to Sa Pa stop and park at will, even at places where no parking signs have been posted Roads in Center Town are generally well planned, easy to travel, but the road to the villages or the roads in the village still has many obstacles Many roads are seriously degraded, the road surface is narrow and eroded, which is a challenge for residents and tourists 3.2 Procedure The types of identification when going to Sapa you need to bring are: identity card / citizen identification, passport, driving license, These are indispensable items When renting a room at Sapa hotel or homestay tourists will need to show these documents to check in Or when you want to travel by rented motorbike, a driving license is also a very necessary type For expatriates and foreigners entering with a separate visa, tourists have to bring visa and customs declaration when traveling Food costs: In Sapa, there are many different levels from low to high depending on the demand or quality of service at that dish For popular dishes such as rice, pho, and noodles, the price is generally from 30,000 VND to 50,000 VND Drinks cost 10,000 VND – 20,000 VND depending on the type For hot pot or grilled dishes, the price is about 100,000 VND - 200,000 VND / person Because there are many prices, it is convenient for visitors to choose a restaurant or cafe that suits their level of payment Cost of accommodation: Homestays in Sapa are considered to have a reasonable price, even cheap compared to the quality of service and facilities and amenities As for luxury establishments, the price level is higher than the quality and facilities For example, in Pao's Leisure Sapa, the price is similar to that of other 5-star hotels, but the quality of electricity and design in the room is still poor compared to the general standard of stars Other services’ costs: The price of other services such as clothes rental or some highend healthcare facilities are quite expensive compared to the common ground because of commercialization, however, in general, the price of these additional services is still reasonable compared to other tourist destinations within the average price of about 100,000 VND Image and Character For two consecutive years, Sun World Fansipan Legend KDL received the award "World's Leading Cultural Tourism Destination" (2019, 2020) by the "Oscar of the World Tourism Industry" - World Travel Awards (WTA) In 2020, Sun World Fansipan Legend takes another step forward with the title of "The top tourist attraction with natural attractions Not only that, before that, KDL has been named as an impressive and classy destination level with the presence of large, highly artistic programs and the presence of famous brands.The advertising campaign "Art of Travel" in 2019 of the famous brand Louis Vuitton selected the train station The Muong Hoa mountain climbing fire is a clear example.In its campaign, Louis Vuitton's goal is to create a creative travel diary with beautiful scenes full of art The selection of the luxury fashion giant has shown that the products at Sun World Fansipan Legend are suitable for the criteria of luxury, reaching the international level Sapa is one of the most popular tourist destinations in the North with a very characteristic name that is "the land of fog" Sapa is famous for its cool and temperate climate, but also has many picturesque scenes that few places have Sapa is likened to 11 a city in the magical mist because the fog in Sapa is dense and white Most of visitors are amazed by the beauty of this destination's mountains and forests A beauty that brings a breath of peaceful and poetic life - where one can forget all worries about daily life and harmonize with the soothing silence of Sapa Sapa always receives good feedback from visitors with its diverse and distinctive culture and majestic, breathtaking nature The quality of service here is also highly appreciated with the friendliness of the people, especially the ethnic minorities However, the image of Sapa is being negatively affected because the exploitation of children selling goods and making money in the past years in Sa Pa has been carried out more and more sophisticatedly and difficult to control According to the survey of Sa Pa town authorities and the witness of passers-by, most of the children this under the guidance of adults with methods such as: using children; create a situation of compassion; take advantage of the compassion of tourists to easily sell goods despite the cold weather, both day and night, despite being reminded by the authorities and taking preventive measures According to Vice Chairman of Sa Pa Town People's Committee Le Manh Hao, the reason for this is that although tourism is developing, people are not benefiting from tourism activities due to lack of capital, knowledge and skills One of the important reasons leading to the difficulty of completely solving the problem of street vendors pulling and dragging tourists II Destination Management and Marketing Destination Management 1.1 Sustainability According to the fact that there are people living in Hoang Lien national forest, the government assigns them to protect the forest and pays salaries according to the law on forest protection Moreover, homestays grow a lot in the valley in a friendly direction, using wood to build houses This is not fully controlled by the Sapa government and has not found a way to build an environmentally friendly house but use other materials to avoid wasting resources With the goal of bringing the most comfort to visitors when coming to Sa Pa national tourist area, the Sports and Tourism industry of Lao Cai province in collaboration with Sa Pa District People's Committee is actively implementing many epidemic management measures tourism in the area The Culture, Sports and Tourism sector has advised Lao Cai province to organize inter-sectoral inspection teams to regularly and irregularly check the compliance with regulations on prices and business 12 conditions such as fire prevention and fighting plans fire to ensure security and order, certification of food safety and hygiene, etc of accommodation establishments in the area, especially in the time before, during and after holidays and Tet This has limited the price increase and slashed tourists To implement the decision of the People's Committee of Lao Cai province, the Culture - Sports and Tourism sector together with functional branches such as the Public Security, Finance, Market Management establish an interdisciplinary inspection team to examine the provisions of the law on prices and business conditions in business activities of cultural and tourist services in key tourism districts periodically The government sets requirements for accommodation, catering, transportation, sauna, massage, herbal baths, etc in the area to list and declare prices, contributing to stabilizing the market school This is very meaningful in the context of recent days, Sapa due to the influence of the weather, it is dry, there is no rain, leading to a shortage of domestic water Currently, with many positive solutions of local authorities, the water shortage has been basically solved Along with the tourism service establishments complying well with the regulations on listed prices, it will contribute to building a beautiful image of Sapa tourism 1.2 Mission and methods In order to strengthen the management of tourism activities, create a clear change, preserve the tourism reputation and brand, improve the destination competitiveness, and turn Lao Cai into a destination for nature tourism, adventure sports and tourism leading "green" and "smart" insurance in Vietnam and the region; The Chairman of Lao Cai Provincial People's Committee has just issued Directive No 13/CT-UBND on a number of urgent tasks and solutions to improve the quality of tourism in the province The quick recovery after the Covid-19 pandemic led to many inadequacies such as: lack of parking lots, local traffic jams; waste pollution, noise, light, decline in tourism resources; illegally building at tourist sites and attractions, encroaching on sidewalks and roadbeds, selling street goods, enticing tourists; lack of high-quality tourism products, shortage of human resources, Therefore, in order to improve the quality of tourism in the province, the Chairman of Lao Cai Provincial People's Committee requested provincial departments, agencies, and People's Committees of districts, towns and cities to regularly propagate, popularize, grasp and strictly implement the Laws, Resolutions and Decrees of the National Assembly, the Politburo, the Government and the provincial resolutions, decisions, master plans, schemes and plans on tourism development Focusing on improving the effectiveness and efficiency of the state management of tourism, establishing and maintaining order 13 and legal discipline for urban management, land use management, investment and construction serve tourism activities, effectively manage and protect tourism resources; building a civilized tourism environment, focusing on completely solving the shortage of parking lots and local traffic jams; waste pollution, noise, light, degradation of tourism resources, improper land use, illegal construction, encroachment on sidewalks, roadbeds, street vendors, soliciting tourists, quality quantity of tourism products, ensure summer, open streets, green - clean - beautiful environment, ensure food hygiene and safety, develop a system of "green" and "smart" tourism products , Prioritize allocation of investment resources to develop new tourism products, actively implement effectively tourism development policies within the decentralized scope, continue to innovate and develop a variety of products tourism on the basis of exploiting the best tourism resources, creating specific and unique tourism products of the province Promote communication, tourism promotion to ensure efficiency and practicality, promote cooperation mechanisms for tourism development, cooperation program on the Kunming - Lao Cai - Ha Noi economic corridor Noi - Hai Phong - Quang Ninh; cooperation program on tourism development in expanded Northwest provinces and Ho Chi Minh City Focus on developing and diversifying tourism products with uniformity and attractiveness to create breakthrough developments with bold local characteristics; maintaining and regularly renewing special programs, events and festivals in the peak tourist season Advising on appropriate solutions to effectively organize the implementation of Decision No 1403/QD-BVHTTDL dated June 17, 2022 of the Ministry of Culture, Sports and Tourism on promulgating a plan to develop the business and governance platform tourism business in 2022, in order to accelerate digital transformation and develop the digital economy in the province's tourism Sapa is concentrating on promoting the image of Lao Cai tourism on social networks, deploy smart tourism development applications to reach potential tourist markets Researching and perfecting regulatory mechanisms to recognize new forms of tourism appearing in the context of the industrial revolution 4.0, tourist attractions, entertainment services, agricultural tourism models (farmstay), The government also regularly grasps to promptly support to solve difficulties and problems, and reflect the recommendations of businesses; propagating and mobilizing the cooperation of enterprises in tourism activities of the province; widely disseminate the Lao Cai tourism brand identity "Find yourself in the clouds" in the province 14 Destination marketing In general, marketing in Sapa does not have a community nature, working on an individual basis If it is places like Lao Chai, it is almost community development and uniform 2.1 Product Currently, according to the Department of Culture, Sports and Tourism of Lao Cai province, Sapa tourism only stops at classifying the types of tourism that attract tourists to Sapa, thereby forming the first step to focus investment develop as: Cultural tourism: Is a strength and a typical tourism product of Sapa, focusing on types such as visiting craft villages, visiting villages, festival tourism, community tourism Ecotourism: Also a typical tourism product of Sapa, it is focused on investment, focusing on activities in Hoang Lien National Park such as sightseeing, researching and understanding landscape values, ecology in the Old Forest area, trekking to the top, canyoning, visiting mountains, streams, waterfalls, Entertainment and tourism: Focus on developing in tourist areas such as Ham Rong Sapa tourist area, Swing Sapa tourist area, Sapa Glass Bridge tourist area, Sapa Heaven Gate tourist area, and Sun tourist area World Fansipan Legend Resort tourism: Focusing on developing in villages on the outskirts of Sapa such as Ta Van village Shopping tourism: Developing at fairs, tourist attractions of traditional craft villages Sapa can thrive with a system of tourism products as large in number and diverse in types as above However, in order to create a thriving Sapa in tourism, more management work is needed from the local government and investment business owners There is almost no link between tourism products, as well as no thorough management and investment that can attract tourists to experience In addition, the issues of natural resource protection and environmental protection are still worrying For example, homestays are built in valley areas, the trend is that homestays are built with wood, and maybe they will cut wood in the National Park to build houses Therefore, the control and protection of forests is an urgent issue that needs to be solved 15 2.2 Price The cost of traveling in Sapa ranges from 100,000 to 600,000 per person depending on the type of vehicle and the distance traveled The average cost of accommodation is about 500,000 per person Food costs for popular dishes such as rice, pho, and noodles are generally from 30,000 VND to 50,000 VND Drinks cost 10,000 VND – 20,000 VND depending on the type For hot pot or grilled dishes, the price is about 100,000 VND - 200,000 VND / person The cost for entertainment attractions ranges from 10,000VND to 700,000, there are even places with free admission The cost of daily tours in Sapa ranges from 300,000 to 1,290,000 The cost for additional services and relaxation services ranges from 40,000 to 150,000 depending on the type of service Overall, compared with other destinations also in the Northwest, the cost of traveling to Sapa is slightly higher than the cost of visiting tourist attractions As for the cost of food and accommodation, destinations in the Northwest such as Sapa, Ha Giang have quite similar prices Besides, compared with competitors with the same climate and natural characteristics Da lat, because of the longer distance, Da Lat has a more expensive travel cost than Sapa The average cost of staying in Da Lat is 800,000 / night, this price is more expensive than Sapa However, the cost at attractions is cheaper than Sapa with prices ranging from 5,000 to 60,000 and mostly free with many famous attractions As for the cost of food, both destinations have quite similar prices with specialty dishes 2.3 Place Distribution channel is also one of the important factors to help Lao Cai welcome more tourists to the destination of Sapa - Lao Cai There are two main distribution channels that the destination management has been focusing on to promote Lao Cai - Sapa tourism Firstly, for the direct distribution channel: tourists can directly go to the attractions themselves, as well as directly contact the garages, restaurants and accommodation 16 facilities to be able to exchange tickets exchange and buy products directly without going through any intermediaries This distribution channel will be suitable for selfsufficient tourists, all the places to visit of these tourists will be just spontaneous without any prior planning In addition, business establishments that own all the elements of the distribution channel directly sell their products on platforms: email, message, website, etc with the development of social networks , all order information as well as direct exchange between customers and business establishments becomes easier Secondly, for the indirect distribution channel, the destination Sapa - Lao Cai uses a lot of intermediaries to be able to supply and sell products to consumers Typically, travel companies sell tours to Lao Cai - Sapa to tourists in the territory of Vietnam and to international tourists when coming to Vietnam Travel agencies will act as an intermediary between customers and business establishments, helping customers to book all services easily and conveniently Besides, according to the strategy that Sapa - Lao Cai is currently using, Lao Cai province is using a selective distribution strategy to be able to promote the products of business establishments This is a business strategy to be able to most widely promote Lao Cai's products while still having high destination brand awareness Sapa products as well as tours can be offered and sold at hotels, accommodation facilities, as well as sold at tour operators 2.4 Promotion Advertising Sapa advertises strongly on popular media sites such as facebook, instagram and tiktok In addition, Sapa also has its own official website On these media, Sapa advertises with a lot of pictures, articles, updated official news to help attract the attention of tourists to this destination There are a number of main sections that are tourist portals that are transmitting to tourists: places to explore Sapa - Lao Cai, hotels - motels, souvenirs, tours, trains - travel and destination promotion Here the basic requirements such as location, opening hours, price, business name, tourist destination are all published Moreover, Sapa - Lao Cai also develops other social networking platforms to suit the development of technology Typically, Facebook, Instagram and Tiktok to be able to reach the maximum of international tourists, because these are international social networking platforms where users from all over the world converge This is the easiest way to convey information In addition, the form as well as the way of transmission is 17 increasingly rejuvenated, suitable for capturing the psychology of many young customers with eye-catching and vivid content and images and videos As for Zalo, this is a Vietnamese social network, therefore, the target audience will be adults and middle-aged people who regularly use this social network Promoting events In order to cooperate in developing products and promoting Sa Pa tourism between Sa Pa town and Fansipan Cable Car Travel Service Co., Ltd., contributing to building tourism products, organizing events and promoting tourism products promote and attract tourists to Sapa and Sun World Fansipan Legend tourist area Sapa develops the opening program "Fansipan Rose Festival 2022", with the theme "Fansipan - The land of roses in the clouds" This is a big event, held for the first time in the largest rose valley in Vietnam, belonging to Sun World Fansipan Legend tourist area, with an area of 50,000 m2 The festival combines the organization of many art events rich in Northwest cultural identity to bring visitors unique experiences like never before In addition, Sapa also has attractive special events and festivals every year: Sapa New Year Dance Festival, Sapa Field Festival, Sapa Gau Tao Festival, Sapa Roong Pooc Festival, Sapa Village Sweeping Festival, Ceremony Sapa Nao Cong festival and Tet festival to welcome new rice soul All these special festivals contribute to attracting tourists who want to discover and experience the national cultural identity Along with the Summer Festival with the theme: "Colors of Sa Pa", the Autumn Festival with the theme: "Sa Pa - The Convergence of Essence" and the Winter Festival: "Sa Pa Snowy Paradise", Sa Pa town also organizes the Love Season Festival, starting from May With a series of activities such as "Love Market", "Finding each other in the clouds" game show, "Garden proposal" program paradise”, Gala “The Great Feast of Happiness” The Love Season Festival aims to introduce and promote the uniqueness and nuances of love in the style of each Vietnamese ethnic group in the romantic space of Sa Pa, creating an annual tourism product that attracts tourists calendar In addition, there are activities to welcome Famtrip and Media Trip delegations to introduce products and promote tourism Personal selling Sapa currently does not have personal selling, mainly tourists will work directly with attractions such as Hoang Lien national forest to book tickets, not through any intermediary 18 Public relation In the strategy to promote the brand Sa Pa-Fansipan, Lao Cai province's orientation, the Sa Pa-Fansipan brand must give visitors feelings including: majestic, wild; fresh climate, four distinct seasons; peace and tranquility; unique identity, innocent, friendly; Unique, creative rich experiences Through this strategy, Lao Cai strives that by 2025, Sa Pa - Fansipan tourism brand will be clearly identified in key markets with typical and unified values and attributes Sapa is a familiar destination for both domestic and international tourists Being featured in many domestic newspapers in promoting the destination For domestic newspapers, Sapa is always favored to appear with the title "Sapa reached the top 10 most attractive snow-watching destinations in Asia", or there are articles talking about the unique characteristics of Sapa and its children Sapa ethnic people, typical of the beauty of brocade of the Red Dao people These are typical posts about to promote tourism products as well as typical images of Sapa to visitors This is an effective way when you want to promote a destination in marketing, because the press is a page that many people visit every day, when the image of Sapa improves in the eyes of readers, they will also be curious about the changes change from Sapa to find the sole or return to Sapa Sale promotion Fansipan reduces 60% of cable car prices for people in Northwest provinces Visitors to Northwestern provinces including: Lao Cai, Lai Chau, Son La, Dien Bien, Yen Bai and Hoa Binh will receive a 60% discount on cable car tickets Besides, Vietnamese guests outside the Northwest provinces and foreigners who buy cable car tickets will be given a free lunch buffet ticket, to enjoy more than 50 typical Northwestern dishes In order to stimulate tourism demand, hotels, homestays and car companies offer discounts from 30-50% In addition, travel agencies (travel agencies, tour operators and online travel agencies) combine with Sapa tourism to design low-cost tours, suitable for all types of customers For example, Tour Hanoi – Sapa – Ham Rong – Fansipan days nights within only 1.900.000 VND III Solution recommendations SWOT analysis STRENGTH - The natural attractions largely retain the dreamy, pristine beauty - Majestic nature with Hoang Lien WEAKNESS - Some tourists are not conscious of preserving the environment or not follow the rules of eco-tourism 19 - - - - - Son mountain range, terraced fields and diverse species of creatures when the climate is cool and fresh all year round Developed a cable car system to help conquer Fansipan peak easily and quickly This also ensures more safety when the weather is freezing cold, cloudy, wet rain easily makes the road slippery Some attractions are free to visit, showing hospitality and friendliness Therefore, the number of visitors coming in the weekend is quite crowded The homestays with real experiences along with the markets are opened to help tourists directly experience the culture and customs of the indigenous people Improved transport routes and infrastructures Accommodation in Sapa is very diverse, service quality is generally good, prices range from affordable to high-class suitable for all types of tourists The support services and facilities are quite complete and diverse to help visitors have many choices OPPORTUNITIES 20 areas, affecting the natural ecosystem as well as causing unfortunate accidents - The large number of visitors is causing difficulties in the management and conservation of the environment, preserving the inherent beauty - The buildings are being degraded, not renovated - Taking advantage of many children to follow tourists to ask for money loses the inherent beauty in the eyes of tourists - The phenomenon of tourists holding, touching, and grasping objects is easy to cause damage and damage - Shops selling goods clinging, bargaining with tourists or challenging prices with foreign guests - The transport infrastructure system is still limited and inconsistent - Many vehicles not ensure safety when traveling - Lack and overload of accommodation, infrastructure, entertainment is still monotonous, business service system has not been innovated, making the stay of tourists not long - Some types of tourism have not yet developed, service prices often increase on weekends or holidays - Marketing is still weak, human resources are still lacking and professionalism is not high - Investment exploitation affects the natural ecological environment of Sapa THREATS - - - Sa Pa is facing the opportunity to become the economic, cultural and tourist center of Lao Cai province in particular and the northern mountainous region in general New urban areas, hotels, restaurants will be built to help upgrade infrastructure and service quality in Sa Pa Sapa can become a cultural heritage, a promising destination with majestic nature Sapa has the opportunity to become a favorite and friendly destination in the hearts of tourists because of its people, cuisine and nature - - Due to the strong investment, Sapa is facing the risk of affecting the inherent natural ecological environment Lack of human resources makes service quality not guaranteed Sapa is not as diverse in tourism types as other competitors with the same natural characteristics, so it may be defeated by other competitors such as Da Lat Solutions Sapa needs to propagate, make rules, raise awareness and cultural behavior for locals as well as tourists Especially for local people, it is necessary to have a sense of preserving and protecting the living environment as well as the tourist environment, avoiding evils or outstanding problems For tourists, it is also necessary to propagate awareness of environmental protection in the locality, organize supervised trips, attach signs to tourists so that everyone is responsible for protecting and preserving the landscape and environment schools, cultural identity, customs and habits of the nation; have civilized and polite behavior in order to enhance the image of the country, people and tourism In particular, the competent state agencies need to step in to come up with plans to renovate and improve the quality of cultural and tourist works, annual maintenance so as not to lose the ancient architecture Propose policies to keep the beauty of the fairs, implement deterrent measures, set regulations and penalize acts that damage the environment and landscape Sapa needs more cleaning staff to ensure the beauty of the resort as well as create more jobs for local people Sapa needs to invest in transportation infrastructure to serve the needs of people and tourists in peak season Develop a set of professional service rules, civilized behavior for the team of drivers of passenger transport business in the area Moreover, the 21 government needs to innovate the content and form of propaganda, raise the personal consciousness of tourists as well as local people when participating in traffic To catch up with the 4.0 technology era, Sapa should apply science and technology in managing and regulating traffic as well as security order at the destination Sapa should also invest in potential markets to fully exploit the tourism value of the locality and at the same time handle the shortcomings that tourists contribute, providing the needs that tourists want to explore In addition, Sapa needs to step up the propaganda and promotion of tourism, promote marketing through different means, call for investment to improve infrastructure and facilities, and improve the quality of tourism services 22 CONCLUSION It can be said that destination Sapa plays a very important role in Vietnam's tourism industry With the number of tourists growing strongly year by year, Sapa is having a busy season, but the service business system has hardly been renewed When the number of visitors increases rapidly, the system of the destination is overloaded and causes many obstacles to the development of the destination Previously, Sapa mainly focused on developing landscape tourism, but in the process of development, Sapa is re-planning in the direction of developing landscape tourism associated with conservation; develop spiritual tourism associated with historical relics and scenic spots; resort tourism associated with health care and modern tourism development With favorable natural conditions, the destination of Sapa is expected to make a rapid breakthrough, bringing in abundant income for the locality as well as great benefits for investors to seize opportunities soon 23 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