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NATIONAL ECONOMICS UNIVERSITY _ COURSE: BUSINESS ETHICS GROUP ASSIGNMENT: Analyze the content of Global Tourism Codes of Ethics and explain how international hotels response to the articles in this Global Tourism codes by their own codes of ethics Group: Class: Intake: School year: 2022-2023 Hanoi, 2023 I Global Tourism Code of Ethics II Hilton’s compliance through its code of conduct and programs Introduction about ESG strategy and framework LightStay Meet with Purpose program (2021) Hilton Effect Foundation Environmental Impact Paving the way to net zero Watts Water Waste Social Impact A TOWARDS CUSTOMER a Respect diversity in guests’ culture b Respect guests’ rights, take special care to the underprivileged B TOWARD EMPLOYEES a Respect to labor rights of staff & employees b Respect to human rights of employees C TOWARD COMMUNITIES a Respect to local culture and law b Develop a business that is aware, contributes to the maintenance and promotion of both local culture & economy, and does not harm the community D TOWARD SUPPLIERS a Promoting universal respect for human rights b Responsible sourcing Governance - partnership I Global Tourism Code of Ethics Tourism activities are dependent on natural resources but also have an effect on the environment Due to this influence, it is crucial that the industry members abide by sustainable development standards in their business Among 10 articles This is a preview Do you want full access? 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Log in of the Global tourism code of ethics, there are four articles (article 1,2,3,5) that address sustainable responsibilities concerning Environment, communities, Individuals, and Workers Our group chose Hilton Worldwide Holdings Inc a global hospitality company to analyze their compliance to the focused articles Aside from the main focus from the four articles, we also use codes of other articles that indicate aspects of sustainable responsibilities Four focused articles Art3 Tourism, a factor of sustainable development Art5 Tourism, a beneficial activity for host countries and communities Art2 Tourism as a vehicle for individual and collective fulfillment Art1 Tourism's contribution to mutual understanding and respect between peoples and societies All forms of tourism development that are conducive to saving rare and precious resources, in particular water and energy, as well as avoiding so far as possible waste production, should be given priority and encouraged by national, regional and local public authorities; Tourism professionals, particularly investors, governed by the regulations laid down by the public authorities, should carry out studies of the impact of their development projects on the environment and natural surroundings; they should also deliver, with the greatest transparency and objectivity, information on their future programmes and their foreseeable repercussions and foster dialogue on their contents with the populations concerned Tourism activities should respect the equality of men and women; they should promote human rights and, more particularly, the individual rights of the most vulnerable groups, notably children, the elderly, the handicapped, ethnic minorities and indigenous peoples; The understanding and promotion of the ethical values common to humanity, with an attitude of tolerance and respect for the diversity of religious, philosophical and moral beliefs, are both the foundation and the consequence of responsible tourism; stakeholders in tourism development and tourists themselves should observe the social and cultural traditions and practices of all peoples, including those of minorities and indigenous peoples and to recognize their worth; Tourism infrastructure should be designed and tourism activities programmed in such a way as to protect the natural heritage composed of ecosystems and biodiversity and to preserve endangered species of wildlife; the stakeholders in tourism development, and especially professionals, should agree to the imposition of limitations or constraints on their Local populations should be associated with tourism activities and share equitably in the economic, social and cultural benefits they generate, and particularly in the creation of direct and indirect jobs resulting from them; The exploitation of human beings in any form, particularly sexual, especially when applied to children, conflicts with the fundamental aims of tourism and is the negation of tourism; as such, in accordance with international law, it should be energetically combated with the cooperation of all the States concerned and penalized without concession by the national legislation of both the Tourism activities should be conducted in harmony with the attributes and traditions of the host regions and countries and in respect for their laws, practices and customs; activities when these are exercised in particularly sensitive areas: desert, polar or high mountain regions, coastal areas, tropical forests or wetlands, propitious to the creation of nature reserves or protected areas; Nature tourism and ecotourism are recognized as being particularly conducive to enriching and enhancing the standing of tourism, provided they respect the natural heritage and local populations and are in keeping with the carrying capacity of the sites countries visited and the countries of the perpetrators of these acts, even when they are carried out abroad; Tourism policies should be applied in such a way as to help to raise the standard of living of the populations of the regions visited and meet their needs; the planning and architectural approach to and operation of tourism resorts and accommodation should aim to integrate them, to the extent possible, in the local economic and social fabric; where skills are equal, priority should be given to local manpower; II Hilton’s compliance through its code of conduct and programs Introduction about ESG strategy and framework As one of the world’s largest hotel companies, Hilton recognizes the company’s responsibility to protect communities and the planet Travel with Purpose is Hilton’s Environmental, Social, and Governance (ESG) strategy to drive responsible travel and tourism globally Hilton is so focused on this, that they have committed to double their investment in social impact and cut their environmental impact in half by 2030 These overarching Travel with Purpose 2030 Goals are underpinned by targets that closely align with the global Sustainable Development Goals adopted by the United Nations in 2015 Hilton’s ESG programs are built on the principle: “As with everything we do, people are at the heart of our ESG programs Our Team Members around the world bring Travel with Purpose to life with dedication, passion, and a love for their neighbors While Hilton is a global company, our hotels are local businesses, proud to serve their communities, support livelihoods and bolster economies.” ESG framework Hilton has developed a framework that will guide its efforts to address environmental, social, and governance (ESG) issues The framework includes ambitious environmental targets, expanded social goals, and formal incorporation of governance priorities The company is committed to preserving the destinations where it operates and achieving a net-zero future Hilton is also focused on creating an engine of opportunity for its Team Members and community members This is a preview Do you want full access? Go Premium and unlock all 28 pages Access to all documents Get Unlimited Downloads Improve your grades Upload Share your documents to unlock Free Trial Get 30 days of free Premium Already Premium? Log in LightStay - What is LightStay? Launched in 2009, with two years of internal testing, LightStay is a Hilton proprietary system invented to track hotel’s environmental performance Nowadays, it is still Hilton's award-winning ESG management system that supports the tracking and analyzing progress towards their 2030 Goals Reputation: LightStay aligned with the globally recognized criteria of the UN-founded Global Sustainable Tourism Council (GSTC) 2021, LightStay was also recognized by Google as an pioneer program for label eco-certified hotels - Who has the rights and responsibilities to use LightStay? LightStay is a Global Brand Standard, which means both Hilton’s managed and franchised hotels are required to use the platform to connect and exchange information with peers - Features of LightStay + Environmental impact tracking: Tracking water, energy consumption & carbon, waste generation to come up to improvement projects + Social impact tracking: volunteer activities, donations, engagements with local partners + Best-practice sharing: support the hotel to share best practice related to sustainability + Context-based data: predicting utility consumption and costs + Risk Mitigation: mapping all hotels against external risk + Engagement tools: Connecting the hotels in chain through reports, training programs, + Client reporting: measure emission of clients from meetings & events + Third-party verify Meet with Purpose program (2021) The Meet with Purpose program was launched to help clients create meaningful change in both the attendee experience and within the communities they visit The program allows customers to integrate social and environmental considerations into their meetings and events, to assist them in achieving their own ESG goals Hilton’s Meet with Purpose offerings allow meeting planners and travel managers a set of tools to help their attendees Gather, Nourish and Impact For Gather, our proprietary LightStay Meeting Calculator helps guests convene in a more sustainable way, calculating the environmental profile of their stay so they can make informed, low-waste choices and obtain carbon credits to mitigate the carbon footprint of their gatherings For Nourish, we offer climate-conscious menus featuring locally sourced and sustainably grown meals designed to boost energy and minimize leftovers, while also nourishing others in the local community by donating remaining food, where permitted For Impact, we offer social impact opportunities important to our customers through team-building experiences that often benefit local charities, ranging from packing hygiene kits to hosting a skills workshop for local youth, that align with the guests’ own ESG goals Hilton Effect Foundation Established in 2019, the Hilton Effect Foundation (HEF) is their primary international philanthropic arm that seeks to advance their ambitious Travel with Purpose 2030 goals The Foundation seeks to have a positive impact on the communities Hilton serves, with the mission to create a better world to travel for generations to come HEF awards grants within three focus areas—annual Hilton Effect Grants, disaster response and resiliency, and signature partnerships In 2021, the Foundation focused on the theme of restoring our communities and our planet for future generations of travelers As our communities began to recover from the initial impacts of the COVID-19 pandemic, they focused their 2021 annual Hilton Effect Grants on two key urgent needs: • Restoring opportunities for underrepresented groups and those who were disproportionately impacted by the pandemic • Restoring The Planet,with a focus on programs that combat climate change and drive environmental stewardship To advance these restoration efforts, the Hilton Effect Foundation distributed nearly $2 million in Hilton Effect Grants, a 50% increase in HEF grant awards from the prior year These funds supported 12 grantees across six continents Since established in 2019, $5M+ in grants awarded to more than 70 NGOs and community-based organizations Some of HEF activities are: ● One Tree Planted (Canada): Restores forests and promotes habitats contributing to biodiversity Contributions from the Hilton Global Foundation will allow 50,000 trees to be planted across Canada ● Minority Rights Group (Poland & Hungary): Secures rights and hospitality career development opportunities for indigenous, ethnic, religious and linguistic minority peoples around the world RESPECT FOR LOCAL LAWS AND REGULATIONS: Hilton properties are required to comply with all local laws and regulations, and ensure that all tourism activities are conducted in a lawful and responsible manner This includes ensuring that all employees are properly trained and educated on local laws and regulations, as well as in respect for the rights of all individuals, regardless of their background - Code: government relations and compliance with united states lobbying laws Hilton and Team Members may not engage in “lobbying” activity without properly registering and reporting as required by U.S law This includes communicating with government employees and officials at any level and in any jurisdiction on issues that affect Hilton or engaging outside parties or agents to lobby on Hilton’s behalf Failure to register Team Members involved in lobbying and to report their activities in accordance with applicable laws exposes those individuals and Hilton to heavy fines and other penalties - Program: Hilton properties worldwide are designed to respect the social and cultural traditions and practices of the host regions and countries Properties are designed to reflect the local culture and customs, and to accommodate the needs of guests from different backgrounds Today, you can find iconic Hilton hotels throughout Europe, Africa, and the Middle East, including the Waldorf Astoria Amsterdam, which opened in 2014 and boasts a stunning blend of culture, history, and modernity It’s composed of six formerly deserted 17th-century canal palaces and features a Louis XIV staircase Cocktails in the lounge reflect tastes of India And staff uniforms, with fabric picturing a 17th century map of the neighborhood Cultural sensitivity in the Middle East in Africa The customers in the MEA region come from diverse backgrounds and cultures Hilton AD&C Department has developed a narrative to assist owners and designers to develop and create warm and friendly interiors, whilst respecting various cultural traditions and mandates Cultural experiences Conrad Hilton believed that a hotel should reflect the culture, food and people of its location Many Hilton properties bring this tradition to life through local architecture and artwork integrated throughout the hotel 20 This is a preview Do you want full access? 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Log in Properties also commonly provide opportunities for guests to experience local arts and culture, traditional celebrations or local menu items through ongoing relationships with cultural organizations that provide these opportunities in the hotel b Develop a business that is aware, contributes to the maintenance and promotion of both local culture & economy, and does not harm the community ❖ Article 5, Code mentions: “Local populations should be associated with tourism activities and share equitably in the economic, social and cultural benefits they generate, and particularly in the creation of direct and indirect jobs resulting from them” Brief specific explanation → Hilton should incorporate local workers into their workforce Hilton’s compliance: - Program: In 2012, Hilton launched a partnership with the International Youth Foundation (IYF) to improve the well-being of youth around the world and address the unemployment crisis The partnership is designed to provide the growing number of young people in developing communities around the world with access to life skills, education and employment opportunities within the hospitality industry DoubleTree by Hilton Hotel Alice Springs, Australia DoubleTree by Hilton Hotel Alice Springs in Australia continues working with the Clontarf Foundation to provide young Aboriginal men tools to find meaningful work and discover work opportunities Following participation in the workplace familiarization program, several participants have joined the hotel team and others have successfully found positions with other organizations Hilton Sandton, South Africa Hilton Sandton set up its yearly Career Expo to give local high school students the opportunity to speak with the team and observe practical 21 This is a preview Do you want full access? 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Log in demonstrations of hotel departments Seven students joined the team for a six-month internship program, and others were recruited for the Sandton’s Chef Apprenticeship program ❖ Article 5, Code mentions “Tourism professionals, particularly investors, governed by the regulations laid down by the public authorities, should carry out studies of the impact of their development projects on the environment and natural surroundings; they should also deliver, with the greatest transparency and objectivity, information on their future programmes and their foreseeable repercussions and foster dialogue on their contents with the populations concerned” Brief specific explanation → Hilton should research the impact of their development projects on the surrounding environment and nature; provide information about future programs and possible consequences for relevant populations Hilton’s compliance: - Code: Commitment to the environment Protecting the environment is a top priority for Hilton Responsible environmental activity is good for both our business and the communities we serve Hilton is committed to complying with all applicable environmental laws and regulations wherever we business We therefore expect Team Members to properly handle, store and dispose of all hazardous materials and wastes, and to comply with all environmental permits that apply to Hilton equipment, operations or facilities - Program: To lead our industry, we follow the data Hilton's primary source of emissions comes from the operation of our hotels In 2020, as a result of the COVID-19 pandemic, we experienced a significant decrease in utility consumption across our global portfolio, primarily due to reduced occupancy and complete or partial suspensions of hotel operations The pandemic allowed Hilton to collect valuable information on how they can optimize the efficiency of hotel operations in times of reduced occupancy, including partial building shutdowns, variable plant load operation, and implementation of enhanced building controls Hilton will use this knowledge to inform their operations going forward 22 This is a preview Do you want full access? 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Log in ❖ Article 9, Code mentions “As an irreplaceable factor of solidarity in the development and dynamic growth of international exchanges, multinational enterprises of the tourism industry should not exploit the dominant positions they sometimes occupy; they should avoid becoming the vehicles of cultural and social models artificially imposed on the host communities; in exchange for their freedom to invest and trade which should be fully recognized, they should involve themselves in local development, avoiding, by the excessive repatriation of their profits or their induced imports, a reduction of their contribution to the economies in which they are established” Brief specific explanation → Hilton must not abuse its position in the market and should be involved in local development Hilton’s compliance: - Program: Hilton is committed to driving positive social impact in the thousands of communities they serve Community investment As stewards of the destinations in which they operate, Hilton are committed to investing their skills and support to build communities’ resilience and growth Team Members extend Hilton hospitality beyond the walls of hotels through the global volunteering programs With the combined power of 420,000 Team Members across 6,110 communities, Hilton contributes time and expertise to strengthen the communities where they work, live and travel Food donations Hilton are committed to donating food from their managed hotels, where legally allowable Hotels partner with local food rescue organizations to provide excess prepared food to those in need in our communities, and they have developed guidance materials, including a Food Donation Toolkit, to support these efforts In 2019, Hilton expanded the food donation program to all of their managed hotels in the U.S and Canada, representing one of the largest hotel food donation initiatives to date With the food donation program in North America alone, It was expected to donate enough food to feed more than 160,000 people while also diverting millions of pounds of food waste from landfills D TOWARD SUPPLIERS 23 This is a preview Do you want full access? 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Log in a Promoting universal respect for human rights Article 2, Code and mentions “Tourism activities should respect the equality of men and women; they should promote human rights and, more particularly, the individual rights of the most vulnerable groups, notably children, the elderly, the handicapped, ethnic minorities and indigenous peoples.” Brief specific explanation → Hilton is required to respect equality and individual rights of the vulnerable and under-represented groups; strongly oppose the exploitation of human beings in any form Hilton’s compliance: In 2015, Hilton launched their Responsible Supply Chain Policy, which defines their expectations for their suppliers to live up to the standards detailed in their Code of Conduct, including respect for human rights and the prevention of forced labor in their supply chain They developed a plan to communicate this policy with their suppliers and started a comprehensive review of their supply chain risks, including risks of trafficking This analysis will help them develop a risk management action plan b Responsible sourcing Articel 3, code stated: “Tourism infrastructure should be designed and tourism activities programmed in such a way as to protect the natural heritage composed of ecosystems and biodiversity and to preserve endangered species of wildlife; the stakeholders in tourism development, and especially professionals, should agree to the imposition of limitations or constraints on their activities when these are exercised in particularly sensitive areas: desert, polar or high mountain regions, coastal areas, tropical forests or wetlands, propitious to the creation of nature reserves or protected areas” Brief specific explanation → Hilton should operates in ways that not harm the local’s ecosystems and biodiversity and take initiatives to protect these natural heritage and the endangered species of wildlife Hilton’s compliance: Hilton has committed to sustainably source meat, poultry, produce, seafood and cotton, and to collaborate with our suppliers to achieve strict 24 This is a preview Do you want full access? 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Log in responsible sourcing goals by 2030 In 2021, Hilton partnered with EcoVadis to assess their suppliers’ sustainability risk and performance All suppliers are required to observe and abide by Hilton’s Responsible Sourcing Policy, which is included in all supplier contracts Change in seafood procurement Hilton has been working toward its goal of sourcing at least 25% of its total global seafood volume for managed properties from Marine Stewardship Council (MSC) fisheries and Aquaculture Stewardship Council (ASC) farms This progress includes banning the procurement of endangered species and ensuring the remaining portion of our seafood is working towards certification, sustainable improvement, or inclusion on WWF green lists Example of Hilton’s milestone on this journey: Hilton inked a Memorandum of Understanding with Seafood Legacy and UMITO Partners to procure more sustainable seafood for our properties in Japan and Korea Protecting animal welfare Hilton strives to work towards the legal, ethical, humane treatment of animals across our value chain Their approach to animal welfare is informed by the “Five Freedoms” of care and codified in our Animal Welfare Statement We are signatories to the World Travel & Tourism Council’s Declaration on Illegal Trade in Wildlife, committing to not knowingly purchase, use or facilitate the sale of illegally harvested wildlife products In addition to our efforts around sustainable seafood, Hilton Supply Management (HSM) is also investing in sustainably sourced meat, poultry, produce, cotton, and cage-free eggs for thousands of hotels around the globe Utilizing their supplier relationships and procurement strategy to protect our planet and its animals, Hilton’s HSM teams are helping their properties worldwide to deliver dining experiences using responsibly sourced regional and local resources Governance - partnership Hilton continuously build strong partnerships with global nonprofit organizations, and targeted partnerships with local groups and community NGOs to advance their “Travel with Purpose” There are some examples: 25 This is a preview Do you want full access? Go Premium and unlock all 28 pages Access to all documents Get Unlimited Downloads Improve your grades Upload Share your documents to unlock Free Trial Get 30 days of free Premium Already Premium? Log in ● In 2015, Hilton announced a multi-year commitment between WWF and Hilton collaborating on water-stewardship strategy ● Hilton has teamed up with charity partner Springboard to encourage Team Members from across the UK to volunteer for the charity, as it faces the challenges of delivering crucial services during the Covid-19 pandemic ● Hilton partners with World Central Kitchen to celebrate World Food Day in 2021, October 16th Teams helped to provide frontline workers with free meals and rooms at Hilton properties in multiple cities when they needed it most 26 This is a preview Do you want full access? Go Premium and unlock all 28 pages Access to all documents Get Unlimited Downloads Improve your grades Upload Share your documents to unlock Free Trial Get 30 days of free Premium Already Premium? Log in Sources: Global Tourism Ethics code https://www.unwto.org/global-code-ofethics-for-tourism Hilton ESG report https://esg.hilton.com/wp-content/uploads/sites/3/2022/10/2021-ESGReport-9-21.pdf Hilton Code of conduct https://ir.hilton.com/~/media/Files/H/HiltonWorldwide-IR-V2/committee-composition/HW-Code-Of-ConductOCT2015-L26.pdf 27
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