Final report topic the sale plan of cholimex

MINISTRY OF EDUCATION & TRAINING HOA SEN UNIVERSITY FACULTY OF ECONOMICS & MANAGEMENT FINAL REPORT Topic: THE SALE PLAN OF CHOLIMEX Class: 1093 Semester: 2232 Lecturer: PHAM MINH TUAN Group 5: Name Student ID Trần Tuyết Như 22013928 Phan Hồ Tú Quyên 22012104 Lê Thị Minh Phương 22009464 Nguyễn Thị Kim Ngân 22004557 Cơng Thị Ngọc Anh 22001257 Lê Hồng An 22003152 Trương Tấn Sang 22008314 MINISTRY OF EDUCATION & TRAINING HOA SEN UNIVERSITY FACULTY OF ECONOMICS & MANAGEMENT 22008314 Trương Tấn Sang MINISTRY OF EDUCATION & TRAINING HOA SEN UNIVERSITY FACULTY OF ECONOMICS & MANAGEMENT FINAL REPORT Topic: THE SALE PLAN OF CHOLIMEX Class: 1093 Semester: 2232 Lecturer: PHAM MINH TUAN Group 5: Name Student ID Trần Tuyết Như 22013928 Phan Hồ Tú Quyên 22012104 Lê Thị Minh Phương 22009464 Nguyễn Thị Kim Ngân 22004557 Công Thị Ngọc Anh 22001257 Lê Hoàng An 22003152 Trương Tấn Sang 22008314 ASSIGNMENT TABLE Name Student ID Work - Summary of articles R Completion 22008314 Trương Tấn Sang ASSIGNMENT TABLE Name Student ID Trần Tuyết Như Phan Hồ Tú Quyên Work - Summary of articles - Revenue - Sales targets - Numbers of 22013928 salesperson 22012104 - Design PPT - Microeconomics - Macroeconomic - Chili Sauce Market - Resources at the - Implement word - Business strategy - Distribution system - Implement word - Marketing support - Budget - Evaluate - Check turnitin - Recruitment - Distribution - Check turnitin - Company overview - Vision, mission - SWOT - Design PPT Completion A A company Lê Thị Minh Phương Nguyễn Thị Kim Ngân Cơng Thị Ngọc Anh Lê Hồng An Trương Tấn Sang 22009464 22004557 22001257 22003152 22008314 A A A A A i RECOMMENDATION OF LECTURER i RECOMMENDATION OF LECTURER ii Mục lục ACKNOWLEDGEMENTS iv LIST OF TABLE v LIST OF FIGURES vi ii Mục lục ACKNOWLEDGEMENTS iv LIST OF TABLE v LIST OF FIGURES vi INTRODUCTION 1 COMPANY OVERVIEW 1.1 General introduction 1.2 Product 1.3 SWOT ANALYSIS OF BUSINESS ENVIRONMENT 2.1 Macroeconomic (PEST) 2.2 Microeconomic BUSINESS ACTIVITY 3.1 Business strategy 3.2 Distribution 10 3.3 Revenue 12 BUILDING A SALE PLANS 16 4.1 Build sales goals 16 4.2 Execution of sales activities 24 EVALUATE 33 CONCLUSION vii REFERENCES viii iii ACKNOWLEDGEMENTS First of all, our team would like to express our sincere thanks to the member of Sales Management - Phan Minh Tuan He wholeheartedly supported us from the first weeks to the last day of the course Thanks to that, this subject is a bit easier for us With a iii ACKNOWLEDGEMENTS First of all, our team would like to express our sincere thanks to the member of Sales Management - Phan Minh Tuan He wholeheartedly supported us from the first weeks to the last day of the course Thanks to that, this subject is a bit easier for us With a teaching method that is easy to understand and often interacts with students, the knowledge he imparts helps us to relate and apply it in practice, helping us in our future work Next, we also thank Hoa Sen University for creating a dynamic and practical learning environment that helps us cultivate more useful knowledge and prepare for the future iv LIST OF TABLE Table 1: Cholimex sales target for months in HCMC 24 Table 2: Cholimex sales target by week in HCMC 24 Table 3: Event process 32 iv LIST OF TABLE Table 1: Cholimex sales target for months in HCMC 24 Table 2: Cholimex sales target by week in HCMC 24 Table 3: Event process 32 Table 4: Event budget 33 LIST OF CHARTS Chart 1: Cholimex Food revenue results 2015 - 2021 (source: VnExpress) 13 Chart 2: Cholimex revenue in 2022 (source: Cholimex Food financial statement) 22 LIST OF DIAGRAMS Diagram 1: Cholimex's distribution 11 v LIST OF FIGURES Figure 1: Frozen food of Cholimex Figure 2: Sauces of Cholimex Figure 3: Cholimex's competitor v LIST OF FIGURES Figure 1: Frozen food of Cholimex Figure 2: Sauces of Cholimex Figure 3: Cholimex's competitor Figure 4: Cholimex hot chilli sauce 12 Figure 5: Cholimex revenue and profit in 2021 (source: Cholimex Food's 2021 annual report) 14 Figure 6: Cholimex business results in the first quarter of 2022 (Source: Cholimex's financial statements for the first quarter of 2022) 15 Figure 7: Cholimex business results in the second quarter of 2022 (Source: Cholimex's financial statements for the second quarter of 2022) 15 Figure 8: Cholimex business results in the third quarter of 2022 (Source: Cholimex's financial statements for the third quarter of 2022) 16 Figure 9: Growth of the world chili sauce market (Global Chili Sauce Market, 2020) 17 Figure 10: Cholimex recruitment poster 19 Figure 11: Cholimex export market 20 Figure 12: Financial statements for the Third quarter of 2022 (BÁO CÁO TÀI CHÍNH QUÝ III NĂM 2022, 2022) 21 Figure 13: Cholimex recruiment announcement (CholimexFood tuyển dụng, 2022) 25 Figure 14: Cholimex recruiment anouncement on vieclam24 (Tìm việc làm, 2023) 26 Figure 15: Cholimex product advertise from Bach Hoa Xanh 28 Figure 16: Cholimex exclusive distribution links for restaurants 29 Figure 17: Cholimex cooperate with TV show 30 vi INTRODUCTION In order to bring success to a business, it is necessary to coordinate in harmony between many different departments: Production, Packaging, Shipping, Especially, Sales vi INTRODUCTION In order to bring success to a business, it is necessary to coordinate in harmony between many different departments: Production, Packaging, Shipping, Especially, Sales Management plays an extremely important role Sales Management - a course that complements future managers in planning, directing and controlling personal selling, setting sales goals and how to lead everyone achieves that goal After 15 lessons, under the guidance of Mr Phan Minh Tuan, our group chose Cholimex to the final project It will include: Overview of Cholimex company, Analysis of the business environment of the enterprise, Business activities, Development of future sales plans, 1 COMPANY OVERVIEW 1.1 General introduction Cholimex Food Joint Stock Company was established on April 15, 1981 with the predecessor company being a direct import-export joint-stock company in District 1 COMPANY OVERVIEW 1.1 General introduction Cholimex Food Joint Stock Company was established on April 15, 1981 with the predecessor company being a direct import-export joint-stock company in District After nearly 42 years of establishment and development, Cholimex has become a leading producer, processor, and distributor of sauces, condiments and value-added frozen foods with a diversified product chain that meets the needs of customers, fully meeting national and international food safety and hygiene standards In line with the widespread consumption needs of the domestic and export markets ❖ Vision - Become the leading and prestigious food store of consumers in Ho Chi Minh City - Efforts to diversify civilized and modern retail models - Strengthen strong ties with users and the community - Meeting the needs of consumers for clean food - Bringing customers convenience, safety and added values - Contributing to improving the quality of life - Always create and innovate to achieve professionalism and perfection - All activities are always towards the social community ❖ Mission ❖ Core value 1.2 Product In Vietnam, not only professional chefs but also family meals are very familiar with Cholimex products In addition to natural raw materials, distilling essences from fresh agricultural products along with building quality management systems that meet international standards: ISO 9001, ISO 22000, BRC…, Cholimex Food always upholds Focusing on the taste of users, the Company has continuously researched and developed a variety of spices, sauces to meet the needs of all customers Cholimex's products include main lines: frozen products and sauces Usually sauces and dipping products include chili sauce, ketchup, black sauce, fish sauce, soy sauce, oyster sauce, etc Each type has diverse and rich flavors, making it easy for diners to choose products favorites for each dish For example, chili sauce with pungent, sweet and sour taste, soy sauce, ginger or chili sauce for typical Vietnamese develop and reach more customers because now customers have the habit of prioritizing shopping for everyday consumer products over other types of spending other 21 According to reports on business activities in 2021 and the first quarters of 2022, Cholimex always achieves high revenue performance In which, in the second quarter of 2022, sales and service provision continued to remain at a high level of VND 807.2 billion and business results in the third quarter of 2022 showed that Cholimex achieved revenue of VND 862.979 billion, an increase of more than 6.9% Chart 2: Cholimex revenue in 2022 (source: Cholimex Food financial statement) ● Sales target next time According to VnExpress, Cholimex Food revenue mainly comes from chili sauce, ketchup, fish sauce, and soy sauce The domestic market usually accounts for about 73% of total revenue thanks to its coverage of about 80.000 retailers, 4000 restaurants, fast food chains and supermarkets The remaining revenue comes from exports to Europe, the US and Japan (Tương ớt Cholimex ngày lãi bình quân nửa tỷ đồng, 2021) Because chili sauce is one of cholimex's main products, we estimate sales of chili sauce will account for about 25% -> The revenue of Chili Sauce: 862,979 * 25% = 215,745 billion VND 22 -> The revenue of Chili Sauce in Vietnam in 2022: 215,745 * 73% = 157,494 billion VND Based on the growth rate of the previous quarters of 6,9% and learning about the current market situation and demand, we estimate growth in Q4/2022 at 8%%, Q1/2023 sauce will account for about 25% -> The revenue of Chili Sauce: 862,979 * 25% = 215,745 billion VND 22 -> The revenue of Chili Sauce in Vietnam in 2022: 215,745 * 73% = 157,494 billion VND Based on the growth rate of the previous quarters of 6,9% and learning about the current market situation and demand, we estimate growth in Q4/2022 at 8%%, Q1/2023 at 10% and Q2/2023 at 12% -> The revenue in Vietnam in Q4/2022: 157,494 * 108% = 170,094 billion VND -> The revenue in Vietnam in Q1/2023: 170,094 * 110% = 187,103 billion VND -> The revenue in Vietnam in Q2/2023: 187,103 * 112% = 209,555 billion VND Because of the sales plan in HCMC and by population: Population of Vietnam = 99.442.054 people Population of Ho Chi Minh City = 9.320.866 people Therefore, we calculate the sales of Cholimex chili sauce in Ho Chi Minh City as follows: -> The revenue of HCM city: 209,555 * (9.320.866 / 99.442.054) = 19,64 billion VND box with 24 bottles: 260.000đ -> Revenue for each month: 19,64 billion / = 6,55 billion VND -> Number of boxes to sell in each month: 6,55 billion / 260.000đ = 25.193 box Sales target for months in HCMC 23 Table 1: Cholimex sales target for months in HCMC KPI (Estimated) April May June Total 23 Table 1: Cholimex sales target for months in HCMC KPI April May June Total Box 25.193 25.193 25.193 75.576 Revenue 6,55 6,55 6,55 19,65 (Estimated) (Billion VND) Table 2: Cholimex sales target by week in HCMC KPI Week Week Week Week Total Box 6.298 6.298 6.298 6.298 25.192 Revenue 1,637 1,637 1,637 1,637 6,549 (Estimated) (Billion VND) 4.2 Execution of sales activities ● Number of sales staff With revenue target for next months, our team proposes a sales plan as follows: Revenue/Expenses divided for sales force: 25% Expenses for sales are divided into groups: sales managers, salesperson with ratio 2:8 Expenses for sales management: 19,64 billion x 0.25 x 0.2 = 982 million VND For salesperson: 19,64 billion x 0.25 x 0.8 = 3,928 billion VND 24 Expenses for salesperson each month: 3,928 billion / = 1,309 billion VND Rental fee for each salesperson is 10 million VND/month -> Number of salesperson: 1,309 billion / 10 = 131 person p g , salesperson: 19,64 billion x 0.25 x 0.8 = 3,928 billion VND 24 Expenses for salesperson each month: 3,928 billion / = 1,309 billion VND Rental fee for each salesperson is 10 million VND/month -> Number of salesperson: 1,309 billion / 10 = 131 person For Ho Chi Minh city, 131 salespeople are required ❖ Recruitment Cholimexfood recruits employees in various departments and divisions through the company's website system and posting jobs on online recruitment platforms such as: + Cholimexfood.com.vn + Vieclam24h.vn + 123Job.vn + Vieclamtot.com + Timviec365.vn + Vietnamworks.com Figure 13: Cholimex recruiment announcement (CholimexFood tuyển dụng, 2022) 25 25 Figure 14: Cholimex recruiment anouncement on vieclam24 (Tìm việc làm, 2023) Depending on the position, there will be different conditions, requirements and income When submitting the recruitment application, the employee will be contacted by the human resources department to confirm the application and arrange an interview appointment During the interview, the employee and the company can get to know each other better as well as discuss more about the salary level, employee benefits, and activities taking place at the company In order to meet the sales set by the company, we propose to recruit sales staff, product marketing staff and sales managers - Conditions for sales manager position: + Educational Qualification: Graduated with a major in Economics + Experience: years of experience in a similar position or years of experience in a sales position is required + Requires communication, negotiation, persuasion and problem solving skills + Confident, able to work in a team and independently, with a high sense of responsibility, able to endure high pressure at work - Conditions for sales staff, marketing staff: + Education level: high school graduate ( 12/12) 26 + Experience: No experience required (training will be provided by the company) + Friendly, fun, sociable, confident + Have good communication skills, priority will be given to those who can - Conditions for sales staff, marketing staff: + Education level: high school graduate ( 12/12) 26 + Experience: No experience required (training will be provided by the company) + Friendly, fun, sociable, confident + Have good communication skills, priority will be given to those who can speak English + Have your own means of transportation to facilitate commuting to work + Preference will be given to candidates with a well-proportioned appearance + Able to work under pressure in the work environment ❖ Training Employees + Organize orientation classes so that employees can clearly understand the company's mission, activities and products + Organize monthly sales training classes for employees (persuasion skills, negotiation skills, soft skills, ) + Hold weekly, monthly, and quarterly team meetings to report the results after each phase and point out the strengths, weaknesses, opportunities, and challenges their team is facing Then work together to find a solution and come up with a solution, agreeing to implement it Finally, set a new goal for the next time + Open seminars and invite experts to consult and gain more experience for employees at all levels ❖ Policy of encouragement The following are the policies that the company has put in place to encourage employees to work at the company: + Sign up for insurance for each employee during their working time at the company + Annual general health check for employees + Reward individuals and groups who achieve the set goals + Organize quarterly Team building to increase solidarity among employees + Every year, organize a vacation for employees and their families so that they feel that the company cares about the lives of employees 27 + Organizing events on public holidays for employees' children (international children's day 1/6, Mid-Autumn Festival, ) + Giving to employees who work for more than months month basic salary on holidays + Every year, organize a vacation for employees and their families so that they feel that the company cares about the lives of employees 27 + Organizing events on public holidays for employees' children (international children's day 1/6, Mid-Autumn Festival, ) + Giving to employees who work for more than months month basic salary on holidays + Annual salary increase policy from 5%-10% depending on the labor market ● Distribution and wholesale and retail markets Currently, Cholimex Food products are sold by more than 117 distributors, 88,000 stores, 4,000 restaurants and more than 5,000 supermarkets + Domestic customers: Big C (Go), Winmart, Co.opMart, Bach Hoa Xanh, Figure 15: Cholimex product advertise from Bach Hoa Xanh + Exclusive distribution links for restaurants such as: Lotteria, Popeyes, The Pizza Company, Pizza Domino, Vietjet Air, (Báo cáo Thường niên 2021, 2021) 28 28 Figure 16: Cholimex exclusive distribution links for restaurants ● Support Marketing Determining problem: The market for chili sauce is an extremely competitive market with a value of up to trillions of dong Although Cholimex has an incredible growth rate because no matter where we go, there are many types of chili sauces from all different brands, Cholimex is always on the rise in terms of marketing development On the consumer side, they feel very bewildered because currently on the chili sauce market there are many types of chili sauce from big companies, small companies or unlabelled jars of chili sauce This has caused consumers to really not understand and are still confused in choosing a brand of chili sauce that is cheap but must be clean and safe Most of them target markets such as family supermarkets and small retailers, Cholimex has used the slogan "The spice of life" that many households trust and use, and through the slogan It shows love and family bonding The main goal of this strategy is to increase the amount of interaction and purchase of Cholimex products to restaurants, eateries and households Indeed, Cholimex has enjoyed quite a bit of success since that marketing strategy and advertisements for allnatural fermented spices Cholimex has won a lot of trust from new consumers Aiming at the needs and desires of Vietnamese people who always like to use seasonings according to "Vietnamese flavor", an image of a warm and cozy kitchen of Vietnamese people with the taste of homeland and full of happiness That's right, Cholimex has completely captured the hearts of so many consumers 29 Cholimex's main advertising tool is through the FB page and sponsoring food programs completely captured the hearts of so many consumers 29 Cholimex's main advertising tool is through the FB page and sponsoring food programs Figure 17: Cholimex cooperate with TV show to help increase interaction and advertising the Cholimex chili sauce brand The most recent example is through the program "2 days night" chili sauce Cholimex is one of the main sponsors of the program Indeed, through promoting products through one of the hottest programs right now, Cholimex has partly affirmed its position in the market when the amount of interaction for this super hot chili sauce is very high Through advertising on the most popular reality show at the moment, brand awareness has increased quite a lot Indeed, a strategy that is considered successful evaluation will go through many steps, but the important step is how to make the audience understand and feel the taste of the product that you promote Therefore, our group had a meeting and decided together to implement a two-day program held in Ho Chi Minh City Through this experience, all consumers will know better about the process of Cholimex chili sauce making machine Not only that, we hope that through this practical experience program, it will help consumers put more trust in the product and increase the amount of interaction on social networking sites by the participants Latest posts and follow on social networking sites especially Facebook ❖ The program includes: - Realistic experience of chili sauce making machine - Quiz - win prizes - Thereby consumers can see the chili sauce making process through practical 30 experience and will not need to worry about food safety and hygiene issues ❖ The organization of the program According to our assessment, the organization of the program will go through stages, - Quiz - win prizes - Thereby consumers can see the chili sauce making process through practical 30 experience and will not need to worry about food safety and hygiene issues ❖ The organization of the program According to our assessment, the organization of the program will go through stages, including: - Phase (March 1, 2023): Informing consumers about the event that will take place - Phase (March 3-7, 2023): Start organizing the events of the organizers and always update the status + status of the event to consumers who want to participate - Phase (March 9-11, 2023): Organizing a 2-day event for consumers to experience Cholimex chili sauce making machine - Phase (March 11-14, 2023): Evaluate the effectiveness through days of event making and the interactive status of the audience participating and monitoring Through this event, we want to increase the interaction for Cholimex chili sauce products 31 Table 3: Event process Stage Content Activity Phase (March Informing consumers about 2023) th t th t ill t k - Choose place P t t i l 31 Table 3: Event process Stage Content Activity Phase (March Informing consumers about - 1, 2023) - the event that will take place Choose place Post announcements on social media and websites - Create Google Form for customers to register Phase (March Prepare for the event and 3-7, 2023) update the number - of participants Contact with the event organization service - Prepare quizzes and gifts - Prepare equipment and machinery - Selecting staff for events - Make a list of the number of participants Phase (March Organizing a 2-day event - Introduce Cholimex 9-11, 2023) - Introduction of chili sauce making for consumers to experience Cholimex chili sauce making machine process - Let customers try the product - Play games and give gifts to guests - Communicate with customers - Sell Phase (March Evaluate the effectiveness Check through: 11-14, 2023) through days of event - Number of participants - Customer's feedback - The amount of interaction on social networks 32 ● Budget Table 4: Event budget 32 ● Budget Table 4: Event budget EVALUATE At the end of this sales plan, we will evaluate to see the advantages and disadvantages From there, overcome to learn from experience - The evaluation process is as follows: - Check out your competitors' new moves - Check brand reach through adware - Check the clicks of each post for analysis - Quantity of goods sold - Number of customers reached - Customer's feedback An increase in new customers 33 CONCLUSION In summary, through the above report, our team found that: To be able to build a sales plan for a business, it is necessary to analyze many surrounding factors Need to learn the items to be sold in both domestic and foreign markets grasp the current situation of - Customer's feedback An increase in new customers 33 CONCLUSION In summary, through the above report, our team found that: To be able to build a sales plan for a business, it is necessary to analyze many surrounding factors Need to learn the items to be sold in both domestic and foreign markets, grasp the current situation of the market, analyze competitors and sales strategies (marketing, selling prices, promotions, accompanying gifts…) of them, select and filter potential distribution channels to increase sales From there build a reasonable Sales Plan to be able to achieve business-oriented goals arrive vii REFERENCES (2020, November 3) From Global Chili Sauce Market: https://growthmarketreports.com/report/chili-sauce-market-global-industry-analysis (2021, September 22) From Tương ớt Cholimex ngày lãi bình quân nửa tỷ đồng: https://vnexpress net/tuong-ot-cholimex-moi-ngay-lai-binh-quan-nua-ty-dong- vii REFERENCES (2020, November 3) From Global Chili Sauce Market: https://growthmarketreports.com/report/chili-sauce-market-global-industry-analysis (2021, September 22) From Tương ớt Cholimex ngày lãi bình quân nửa tỷ đồng: https://vnexpress.net/tuong-ot-cholimex-moi-ngay-lai-binh-quan-nua-ty-dong4360166.html (2021, December 25) From Toàn cảnh thị trường bán lẻ Việt Nam & Xu hướng tiêu dùng 2022: https://mobiwork.vn/toan-canh-thi-truong-ban-le-viet-nam-xu-huong-tieu-dung2022/ (2022, December 29) From Bức tranh kinh tế Việt Nam 2022: https://www.qdnd.vn/kinhte/cac-van-de/buc-tranh-kinh-te-viet-nam-nam-2022-su-phuc-hoi-manh-me-715234 (2022, December 31) From Kinh tế Việt Nam khép lại năm 2022 với nhiều số ấn tượng: https://vtv.vn/kinh-te/kinh-te-viet-nam-khep-lai-nam-2022-voi-nhieu-con-so-an-tuong20221231095526904.htm (2022, April 5) From Hãng tương ớt Cholimex ngày thu bình quân tỷ đồng: https://vnexpress.net/hang-tuong-ot-cholimex-moi-ngay-thu-binh-quan-7-ty-dong4447621.html#:~:text=C%C3%B4ng%20ty%20Th%E1%BB%B1c%20ph%E1%BA% A9m%20Cholimex,m%E1%BA%AFm%2C%20n%C6%B0%E1%BB%9Bc%20t%C6 %B0%C6%A1ng (2022, November 12) From Ngành bán lẻ sáng cửa tăng trưởng cuối năm: https://kinhtedothi.vn/nganh-ban-le-sang-cua-tang-truong-cuoi-nam.html (2022) From Cholimex Food khởi công nhà máy ha, xây dựng thương hiệu quốc gia: https://cholimexfood.com.vn/cholimex-food-khoi-cong-xay-dung-nha-may-4ha-xaydung-thuong-hieu-quoc-gia/ (2022) From Thông tin doanh nghiệp: https://vnr500.com.vn/Thong-tin-doanhnghiep/CONG-TY-CP-THUC-PHAM-CHOLIMEX-Chart 15122019.html#:~:text=Cholimex%20Food%20%C4%91%C3%A3%20thi%E1%BA%BFt %20l%E1%BA%ADp,Aeon%2C%20Emart%2C%20Vinmart%2C%E2%80%A6 (2022) From BÁO CÁO TÀI CHÍNH QUÝ III NĂM 2022: https://cholimexfood.com.vn/baocao-tai-chinh-quy-iii-nam-2022/ (2022) From CholimexFood tuyển dụng: https://cholimexfood.com.vn/tin-tuc/tuyen-dung/ (2023, January 4) From Ngành bán lẻ khởi sắc năm 2022: https://baophapluat.vn/nganh-ban-le-khoi-sac-trong-nam-2022-post463774.html (2023) From Tìm việc làm: https://vieclam24h.vn/?utm_source=google&utm_medium=cpc&utm_campaign=AW O_Digital_Search_NTV_Brand_MN&gclid=Cj0KCQiA6fafBhC1ARIsAIJjL8lIdK98M8iz rIfvz0Ur4KDAeFvqaId2YiNx1P9KiY5i4cIvd8iNNvQaAhWnEALw_wcB (2022) Bản cân đối kế tốn TP.HCM: Cơng ty cổ phần Thực phẩm Cholimex (2022) Bảng cân đối kế tốn TP.HCM: Cơng ty cổ phần Thực phẩm Cholimex (2021) Báo cáo Thường niên 2021 TP.HCM: Công ty cổ phần Thực phẩm Cholimex (2022) Báo cáo Thường niên 2021 TP.HCM: Công ty cổ phần Thực phẩm Cholimex SWOT CHOLIMEX (2014, March 21) From https://prezi.com/boqei4fywiws/phan-tich-matran-swot-cua-cong-ty-co-phan-thuc-pham-cholime/ viii KẾT QUẢ TURNITIN tran swot cua cong ty co phan thuc pham cholime/ viii KẾT QUẢ TURNITIN ix