(Luận văn thạc sĩ) phát triển loại hình kinh tế du lịch nông nghiệp, nông thôn tại tỉnh đồng tháp

BỘ GIÁO DỤC VÀ ĐÀO TẠO TRƯỜNG ĐẠI HỌC SƯ PHẠM KỸ THUẬT THÀNH PHỐ HỒ CHÍ MINH LUẬN VĂN THẠC SĨ VÕ THỊ TUYẾT NGOA PHÁT TRIỂN LOẠI HÌNH KINH TẾ DU LỊCH NÔNG NGHIỆP, NÔNG THÔN TẠI TỈNH ĐỒNG THÁP NGÀNH: QUẢN LÝ KINH TẾ SKC008233 Tp Hồ Chí Minh, tháng 6/2023 ii BỘ GIÁO DỤC VÀ ĐÀO TẠO TRƯỜNG ĐẠI HỌC SƯ PHẠM KỸ THUẬT THÀNH PHỐ HỒ CHÍ MINH LUẬN VĂN THẠC SỸ VÕ THỊ TUYẾT NGOA PHÁT TRIỂN LOẠI HÌNH KINH TẾ DU LỊCH NƠNG NGHIỆP, NÔNG THÔN TẠI TỈNH ĐỒNG THÁP NGÀNH: QUẢN LÝ KINH TẾ - 8310110 Người hướng dẫn khoa học: PGS.TS ĐÀO DUY HUÂN Tp Hồ Chí Minh, tháng 6/2023 iii iv v vi vii viii ix x -160- 78 Vườn ăn trái ấp Hưng Hòa, xã Tân kết hợp nhà nghỉ Khánh Trung, huyện lưu trú Lấp Vò 79 Homestay ăn trái vườn xã Định Yên, huyện Lấp Vò, Đồng Tháp Nguyễn Thanh Tòng Điện thoại: 0376586340 Huỳnh Phước Dũng Điện thoại: 0382208077 2022 2022 XII HUYỆN CHÂU THÀNH (14) 80 81 Điểm tham quan Xã Tân Bình, huyện Nguyễn Thành Sáng vườn ăn trái Châu Thành, Đồng Điện thoại: Tám Sáng Tháp 02773.868.507 Xã Tân Bình, huyện Điểm tham quan Châu Thành, Đồng vườn ăn trái Tháp 82 83 84 Lương Thị Hương Điện thoại: 0936 328 808 2019 Theo mùa vụ 2019 Theo mùa vụ Điểm tham quan Ấp An Thạnh, xã An 2022 Hai Thủy homestay Hai Hiệp, huyện Châu Theo mùa Điện thoại Thủy Thành, huyện Châu vụ 0939309976 Thành, Đồng Tháp Ấp Tân Thuận, xã Tân 2022 Điểm tham quan Trần Minh Công Nhuận Đông, huyện Theo mùa trải nghiệm vườn Điện thoại: Châu Thành, Đồng vụ trái Minh Trí 0906756098 Tháp 2020 Điểm tham quan Ấp Phú Hưng, xã Phú Nguyễn Thanh Phương Theo mùa Vườn trái cây, ẩm Hựu, huyện Châu Điện thoại: thực Chín Phương Thành, Đồng Tháp 0347575790 vụ Tổng cộng: 84 điểm Lớp: Quản lý kinh tế - Khóa Luận văn Thạc sỹ -161- Lớp: Quản lý kinh tế - Khóa Luận văn Thạc sỹ -162- Lớp: Quản lý kinh tế - Khóa Luận văn Thạc sỹ -163- Post-pandemic recovery and development: A case of domestic tourism in Dong Thap province, Vietnam Vo Thi Tuyet Ngoa Dong Thap Department of Culture, Sports and Tourism Dao Duy Tung Tay Do University, Can Tho city ddtung@tdu.edu.vn Abstract In the COVID-19 outbreak context, the tourism industry was sererely affected Most of tourism activities, events, festivals, relics, attractions were cancelled, and Dong Thap province is unarguably one of those affected Tourism business temporarily layed off staff and most of the tour guides are unemployed The whole province has been in a state of freezing Due to swift and complicated developments of the COVID-19 pandemic, Dong Thap province has imposed numerous drastic measures and restrictions and has achieved positive results The province is considering efforts to restore tourism activities, to create jobs locally and so contributes to local economic development after the Covid-19 pandemic Results of the research show that while crisis management led to the closure of the sector due to strict social and travel restrictions, the confinement measures adopted by the government and the progressive reopening of the country has followed "Safe to open the door - Open the door must be safe." Keywords: economic recovery, tourism recovery, tourism management, Dong Thap province Tóm tắt Trong bối cảnh bùng phát COVID-19, ngành du lịch bị ảnh hưởng nghiêm trọng Hầu hết hoạt động du lịch, kiện, lễ hội, di tích, điểm tham quan bị hủy bỏ, tỉnh Đồng Tháp chắn nơi bị ảnh hưởng Doanh nghiệp du lịch tạm thời sa thải nhân viên hầu hết hướng dẫn viên thất nghiệp Tồn tỉnh rơi vào tình trạng chết cóng Trước diễn biến nhanh phức tạp đại dịch COVID-19, tỉnh Đồng Tháp áp dụng nhiều biện pháp liệt, hạn chế đạt kết khả quan Tỉnh xem xét nỗ lực khôi phục hoạt động du lịch, tạo việc làm địa phương góp phần phát triển kinh tế địa phương sau đại dịch Covid-19 Kết nghiên cứu cho thấy quản lý khủng hoảng dẫn đến việc đóng cửa ngành hạn chế nghiêm ngặt xã hội lại, biện pháp giam giữ phủ áp dụng tiến trình mở cửa trở lại đất nước tuân theo "Safe to open the door - Mở cửa phải an tồn " Từ khóa: phục hồi kinh tế, phục hồi du lịch, quản lý du lịch, tỉnh Đồng Tháp Overview and implementation methods 1.1 Overview domestic tourism in Dong Thap province The tourism business normally brings high profit, relatively requied low investment, fast returns on investment, and low risk compared to other industries Therefore, localities exploit the advantages of tourism products and services bringing more investment and developed rapidly Dong Thap was considered having weaknesses such as no natural wonders or mountains, sea and islands like other provinces, infrastructure serving the tourism industry and tourism products has not been developed After years of implementing the provincial tourism development project in the period 2015-2020, Dong Thap tourism has determined its position in the Mekong Delta region and the Lớp: Quản lý kinh tế - Khóa Luận văn Thạc sỹ -164- whole country In 2019, Dong Thap tourism welcomed 3.9 million visitors, bringing revenue of VND 1.050 billion If in 2014, the whole province had no private tourist spots, by 2020, 51 114 community tourist sites have been developed, with a total investment value of over VND 2.000 billion, which are being exploited to serve tourists effectively The product development is implemented seriously and effectively, focus on training human resources associated with each type of tourism service and close to the actual needs of enterprises There are now several tourist attractions such as Tan Thuan Dong tourist village (Cao Lanh city); Phuong Nam Cultural Tourist Area (Lap Vo district); Lai Vung Mandarin Garden; Con Phu My tourist village (Thanh Binh district); Buu Lam pagoda (Cao Lanh district); visit the Purple-flowered Bladderwort (aka Nhi Can Tim in Vietnamese) and Tall Yelloweyed Grass flower (aka Hoang Dau An in Vietnamese) at Tram Chim National Park However, due to the impact of the Covid-19 pandemic in 2020 and the first half of 2021, travel and tourist transportation and accommodations; relic sites and tourist attractions in the province reduced operation Especially from June 2021, the Government issued two directives requires the suspension of social events, bans gatherings and directive 16 measures on the rest of the city Although temporarily suspending business operations, business travel units still have to pay the costs of maintaining facilities, interest on bank loans, and salaries for employees Most of the units fell into running out of financial resources From that situation, the authors proposed recommendations to recovery and develop domestic tourism in Dong Thap province post-pandemic 1.2 Reseaerch question and methods The paper aims to analyze the pandemic’s impacts on the tourism industry in Dong Thap province, and how tourism recovery has responded from tourism stakeholders’ perspectives Drawing on a case study design (Crowe et al., 2011; Yin, 2017), the research is focused on secondary sources (Altmann, 1974; Johnston, 2017), which are techniques widely used in qualitative social research (Riley & Love, 2000; Silverman, 2020) (see Table 1) Secondary data analysis is a method to evaluate existing literature and to interpret data based on a research question (Creswell & Creswell, 2018; Irwin, 2013; Richards, 2021) This study performs the steps recommended by Saunders, Lewis, & Thornhill (2015): defining the research question, identifying and evaluating the dataset In this regard, secondary dataset sources included: reports by provincial tourism statistical office, newspaper articles on tourism in Dong Thap Table Methods steps data Content Analysis Secondary Reports & statistics from local organization; data from newspapers Data sets were identified, related information was extracted, variables required to answer the research question were discussed Based on secondary sources’ information, open questions were identified to interview three leaders of provincial departments, including businesses, and focus group discussion five experts in the provincial tourism office Primary Focus group participants, interview experts Questions: - How has COVID-19 affected tourism in Dong Thap in 4th epidemic? - How does recovery tourism post-pandemic? Results and Discussion: Post-covid recovery in Dong Thap province, Vietnam Lớp: Quản lý kinh tế - Khóa Luận văn Thạc sỹ -165- 2.1.From overview tourism Dong Thap periods of 2020 to 2021 Over the years, Dong Thap tourism has flourished, creating a clear change, changing the appearance, enhancing the local image; determine the position in the Mekong Delta region and 115 the whole country In the period of 2015 to 2019, the total number of visitors increased by an average of 18.28% per year, the total tourism revenue increased by an average of 20% per year The province's tourism potentials and strengths are awakened, exploited and put into service for tourism development; Tourism infrastructure has been strengthened, especially transport infrastructure connecting tourist destinations, forming many tourist routes Many new tourism products have been built and put into operation, attracting a large number of tourists to visit, experience, enjoy food and shop for typical local products, bringing practical effects The policy of supporting investment in tourism development in the province has spread strongly, contributing to facilitating and encouraging businesses and people to actively participate in tourism development investment Tourism promotion associated with branding and local image is increasingly confirmed The training for tourism human resources is close to the actual needs and in-depth of each job skill Tourism development linkages with domestic provinces have gradually formed and expanded In 2020, the total number of tourists in the province was only 2.7 million, down 31.6%; total tourism revenue reached VND 840 billion, down 20.05% over the same period in 2019 In 2021, in the context of the country's general difficulties, the Dong Thap tourism industry has focused all its efforts on implementing many solutions to contribute to overcoming the consequences of the Covid-19 pandemic The province has successfully organized the Cultural Tourism Week event in Sa Dec City, which is a turning point in restarting tourism activities after a long time being affected by the Covid-19 pandemic quite well, the total number of visitors to tourism reached 874,934 visitors, an increase of 5.87%, the total tourism revenue reached VND 269,383 billion, an increase of 92.2% over the same period in 2020 The Covid-19 pandemic re-emerged for the fourth time and lasted for a long time, so it had a negative impact on many aspects of tourism activities in Dong Thap in particular and the southern provinces in general The province has stopped organizing and not participating in many activities, events, cultural tourism festivals; Tourist spots continue to temporarily stop welcoming guests to ensure the safety of people and visitors, so the total tourism revenue in the first months of 2021 is only VND 400 billion, the total number of visitors reaches 1,300,000 arrivals, equal to VND 400 billion 1/3 of the normal level (if there was no Covid-19 pandemic) In 2021, there were international travel agency and domestic travel business in Dong Thap that returned the travel service business license Other businesses are holding on, maintaining and waiting for the Covid-19 pandemic in the country to be brought under control to restore tourism activities Most tourism businesses and establishments have had to cut staff and workers, temporarily give up unpaid leave, and only arrange a few core personnel to be on duty at the unit (depending on the conditions of the company) The temporary suspension of businesses has caused more than 1,000 employees in the tourism industry to face many difficulties, many of them have lost their jobs, left their jobs, temporarily stopped working or switched to Lớp: Quản lý kinh tế - Khóa Luận văn Thạc sỹ -166- business activities in other fields another area to sustain life This situation leads to a serious loss of human resources for the tourism sector Tourism businesses, tourist accommodation establishments, tourist resorts and destinations are facing a lack of financial resources to prepare for the re-activation of tourism post-Covid-19 because most of the tourism businesses in the locality The province is a small and mediumsized enterprise, and has had to go through nearly "turbulent" years with consecutive Covid-19 pandemics, so the resources are almost exhausted, there is no revenue, 116 on the other hand the number of visitors much decrease, the burden of interest on bank loans and salary costs 2.2 Orientation to recovery and develop tourism activities Tourism enterprises, travel agencies, relic sites, tourist attractions, tourist accommodation establishments, tourism service providers are only allowed to reorganize activities to welcome and serve guests when ensuring safety conditions to prevent and control the Covid-19 epidemic according to regulations, with the motto "It is safe to open the door - Open the door must be safe" 2.3 The implementation roadmaps First stages: From Oct 2021 to Nov 2021 Review and embellish the facilities and amenities for guests, renovate the landscape and landscape, clean the environment, renew tourism products and services, organize training courses to foster technical knowledge professional skills, safe process of serving tourists, getting ready to welcome guests back when the Covid-19 epidemic in the province is under control Piloting the organization of welcoming guests at Nguyen Sinh Sac relic site, following the safe reception process on the basis of the set of safety assessment criteria in tourism activities in Dong Thap province, ensuring the following criteria: Destination: Facilities and facilities for guests are green, clean, safe and airy, with full equipment and tools for the safe prevention of covid-19 Human resources to serve guests: Managers and service staff are vaccinated with doses of vaccine and tested periodically according to the guidance of functional agencies Tourist: Guests with a certificate of having fully vaccinated doses of vaccine after days from the date of 2nd vaccination; guests have a certificate of vaccination with dose of vaccine after 14 days; positive patients have recovered with a certificate within months of the authorities; Children under 18 years old or unvaccinated people must have a negative test report within 03 days Target audience: guests in the province, traveling in small groups, family Second stages: From Nov 2021 to Dec 2021 Organize the assessment of tourist destinations and tourist accommodation establishments according to the set of criteria for assessing safety in tourism activities in Dong Thap province, deploying it to a wider area in relics and tourist spots fully meet the safety criteria for the prevention of Covid-19 epidemic and have conditions to serve guests, typical and attractive tourism products, qualified human resources Facilities must meet the criteria of greens to open their doors to welcome guests and only receive 50% of their capacity at the same time Target audience: Local guests and guests in neighboring provinces have controlled the covid-19 epidemic as well as safe Lớp: Quản lý kinh tế - Khóa Luận văn Thạc sỹ -167- Third stages: From Jan 2022, when the Covid-19 pandemic is well controlled Continuing to carry out the assessment according to the set of safety criteria, the establishment must meet the green criteria, open its doors to all attractions of agricultural tourism, community-based tourism with large open space providing tourism services with sufficient safety conditions, closely inspecting and monitoring epidemic prevention measures at the establishment under new normal conditions, in order to prepare to welcome the segment of domestic tourists, domestic tourists families, small group guests who go by themselves, guests of travel agencies, after social distancing 117 Target audience is primarily domestic and vaccinated After countries around the world control the Covid-19 pandemic well and follow the opening schedule to welcome international visitors of the Ministry of Culture, Sports and Tourism, the province will aim to pilot international visitors has been vaccines passports , using the published vaccination certification system This stages focuses on restoring all tourism activities and renewing existing tourism products, and at the same time building new tourism products and services that are adaptive, flexible and safe 2.4 A recovery tourism post-pandemic 2.4.1 Ensure safety at destination and safety for tourists Prioritize vaccination for employees at Tourism Enterprises, Travelers, Monuments, Tourist Spots, Tourist accommodation establishments, Tourist service providers and related to tourism activities calendar Implement measures to ensure safety for tourist destinations, tourism service establishments, improve medical capacity to prevent and control the Covid-19 epidemic, respond flexibly, and handle situations occurring in the tourism industry well the process of welcoming and serving tourists and organizing the implementation of 5K regulations Create favorable conditions for travel for domestic tourists and international tourists with vaccine passports (with vaccination certificates) according to the opening schedule 2.4.2 Strengthen communication, advertising and tourism promotion Orientation of communication, introduction and opening of tourist destinations, safe travel process, update of information on new tourism programs, new tourism products and services, preferential policies, tourism stimulus calendar Diversifying forms of propaganda and promotion: Provincial smart tourism portal; Website of the Department of Culture, Sports and Tourism; Portal of the Province; Dong Thap tourism website; Ecommerce level; social network; on Dong Thap Radio and Television Station and Central, Ho Chi Minh City and Regional TV channels; events, festivals, trade fairs; Developing a smart tourism ecosystem, effectively operating Dong Thap province's smart tourism portal, Dong Thap tourism website, and convenient mobile applications to support visitors Support tourism businesses, relic sites, tourist attractions, tourism service stablishments, to connect, introduce and sell products conveniently on the network environment Improve the effectiveness of marketing activities, apply virtual reality technology and other advanced technologies to increase the value and attractiveness of tourist destinations, products and services To encourage enterprises of tourism, travel, relic sites, tourist attractions, tourist accommodation establishments, tourism service establishments, to build stimulus Lớp: Quản lý kinh tế - Khóa Luận văn Thạc sỹ -168- packages with incentives and commitments on quality quantity Support businesses and establishments to reconnect the tourism market, promote the sale of tourism products and services 2.4.3 Develop a variety of products to meet the needs of all customers Continue to invest in, upgrade essential works, complete typical tourism products at the relic sites and key tourist spots according to the positioning of the provincial tourism development project; implementing Sa Dec Cultural and Tourism Village project (after approval) associated with OCOP products; renew and improve the quality of existing tourism 118 products at attractions, experience services, entertainment, food and beverage services, accommodation, shopping, means of transport, public restrooms, parking lot, passenger pier Encourage businesses and tourism service establishments to improve the efficiency of linkages and cooperation in building complementary chains of products and services, increasing the attractiveness of attracting tourists and product value Developing new products and services, emphasizing diversity and quality associated with each market segment Strengthen the link between tourist destinations, between services in the chain, public-private partnership Implement tourism development cooperation programs between Ho Chi Minh City and 13 provinces of the Mekong Delta Completing the "colorful border" tourist route to introduce, promote and put into operation to serve guests in the near future Building tours to the village, waterway tourist routes; develop tourism products associated with art and cultural performances, traditional craft villages and typical cuisines, etc., and put them into operation when ensuring safe conditions for Covid-19 epidemic prevention and control and according to the route of opening to welcome guests allowed by the province Promote local cultural and tourism resources, strongly develop agricultural and rural tourism with high added value and enhance experiences for tourists, associated with OCOP products Expanding the rural tourism space in all districts and cities, exploiting indigenous cultural values in tourism products and services, associated with introducing and consuming OCOP products, souvenirs from Startups Tourist accommodation establishments, relic sites, tourist attractions in the province continue to register "Destination meets safety measures" and conduct self-assessment of Covid- 19 safety 19 in the new situation according to the "Covid-19 safety assessment table at tourist accommodation establishments" in the software system of the Ministry of Culture, Sports and Tourism and strictly implement 5K in the prevention and control of the Covid epidemic -19 as recommended by the Ministry of Health This is a necessary and important solution for disease prevention and control and creating new normal conditions for socio-economic development; creating momentum for the recovery and development of the sector in the context of herd immunity Capturing the segment of domestic tourists that will develop in the coming time, with short trips, towards cultural and natural heritage sites, avoiding crowded places Therefore, Dong Thap tourism needs to strengthen promotion, advertising and investment in new domestic tourism routes, focusing on exploiting community eco-tourism, tourism associated with environmental protection, health tourism organized into package tours with preferential prices to attract tourists Promoting domestic tourism Lớp: Quản lý kinh tế - Khóa Luận văn Thạc sỹ -169- demand on the occasion of national holidays and major holidays and annual events, cultural and tourism festivals held in Dong Thap such as the death anniversary of Mr The anniversary of the death anniversary of two elderly Thien Ho Vo Duy Duong and soldier Nguyen Tan Kieu in Go Thap, the death anniversary of Mr and Mrs Do Cong Tuong and activities of the Forum connecting tourism between Ho Chi Minh City and 13 provinces in the Mekong Delta, Sa Dec flower festival , Thap Muoi Lotus Festival… Restructuring Dong Thap's tourism market towards sustainability and responsibility, emphasizing customer experience in depth, quality and higher spending Improve the quality of products and services and service quality, ensure a safe and secure tourism environment and 119 strictly comply with regulations on Covid-19 prevention and control under the guidance of the Vietnam National Administration of Tourism and the Health sector The conditions of effective implementation Survey and assess the current status of tourism human resources and have appropriate training support policies to the actual situation Well organize training courses, fostering and improving tourism professional knowledge and skills to flexibly adapt to the post-Covid-19 context in the new normal state for the workforce working in the tourist areas relics, tourist attractions, tourist accommodation establishments, tourism service providers in the province to prepare to restore tourism activities Training to supplement human resources is lacking and quality is reduced due to the impact of the covid-19 pandemic Implement training and foster human resources for tourism and related to tourism activities on skills of reception, safe process of serving guests; Professional skills: Receptionist; Restaurant; room service; tour guide; skills to exploit the guest market; exploit the value of resources and indigenous culture in tourism development; building and developing green tourism products; digital transformation in tourism Accelerate the implementation of vaccination against Covid-19 for managers, staff directly serving tourists of travel businesses, tourist accommodation establishments, relics, tourist attractions in the province Continuing to implement the policy of supporting tour guides facing difficulties due to the impact of the Covid-19 pandemic, business households temporarily suspending operations and workers losing their jobs according to Resolution No 68/NQ-CP dated July 1, 2021 and Decision No 23/2021/QD-TTg of the Prime Minister; Resolution No 116/NQ-CP dated September 24, 2021 of the Government on policies to support employees and employers affected by the Covid-19 pandemic from the unemployment insurance fund and other policies Provincial support according to Decision No 964/QD-UBND dated July 16, 2021 and Decision No 1277/QDUBND dated August 29, 2021 of Dong Thap Province People's Committee and Policy on investment support for development tourism development in Dong Thap province according to the Resolution of the Provincial People's Council Support tourism businesses, travel agencies, hotels, tourist attractions, tourism service providers to quickly restore tourism activities through preferential credit programs for restoration activities production and business, salary payment, market research, development of new products and services of tourism enterprises and preferential tax policies; policies on reducing fees for issuing tourist guide cards and licensing fees Lớp: Quản lý kinh tế - Khóa Luận văn Thạc sỹ -170- for travel service business, policies on reducing deposits, electricity prices, and land rents; support training, fostering human resources, Accompanying businesses, households and communities to participate in tourism service business, digital transformation, new models, building and developing products, promoting and reviving business activities tourism, grasp the situation, promptly remove difficulties and obstacles, in order to maintain operations, stabilize and gain momentum for growth in the new normal Implement from non-business funding sources of tourism development projects that have been allocated annually and integrate other funding sources from approved programs and plans The implementation process Department of Culture, Sports and Tourism Performing the function of state management of tourism; organize, guide, inspect and supervise tourism activities in districts and cities in the province in the new situation Develop 120 and implement training and retraining plans for tourism human resources to meet development requirements; deploying a set of criteria for assessing safety against epidemics in tourism activities in the province; organize annual festivals, cultural tourism events to attract tourists; continue to implement policies to support investment in tourism development and policies to support employees who are tour guides Coordinate with the Center for Trade, Tourism and Investment Promotion to organize the implementation of tourism promotion and promotion activities and call for investment in the field of tourism - entertainment; strengthen coordination with the Vietnam National Administration of Tourism, provinces and cities to promote and connect tourism, share and exchange experiences in tourism management and development in the new situation Department of Agriculture & Rural Development Coordinate with the Department of Culture, Sports and Tourism to integrate tourism development content into the One Commune One Product (OCOP) Program, the New Rural Construction Program and the agricultural sector restructuring Introduce and coordinate with relevant units to develop high-tech agricultural models, organic agriculture combined with tourism development Trade, Tourism and Investment Promotion Center To assume the prime responsibility for, and coordinate with the Department of Culture, Sports and Tourism in organizing activities to promote, promote and call for investment in the field of tourism - entertainment Create conditions and support for tourism businesses, relic sites, tourist attractions, tourism service businesses to participate in fairs and exhibitions inside and outside the province to promote products and develop linkages tourism, research to expand the market, develop tourism products associated with the tourist market Organize demand surveys and develop new intraprovincial sightseeing programs suitable for each tourist market Develop programs on rural tourism, village tourism, and government tourism to introduce to tour operators and domestic and foreign tourists Improve the effectiveness of information on the provincial tourism website, develop documents and video clips to promote tourism promotion and invite investment Advising and proposing solutions to innovate content, professional and effective forms of promotion and advertising, making the most of the application of modern technology instead of traditional tools; Lớp: Quản lý kinh tế - Khóa Luận văn Thạc sỹ -171- promote socialization resources to participate in tourism promotion and promotion activities Information and communication facilities Directing and orienting the press agencies in the province and the grassroots information system to carry out the communication work to restore tourism activities, open the doors to welcome tourists in accordance with each stage of operation recovery tourism in the province, associated with the tourism development project, contributing to the image of Dong Thap province in the period of 2021 - 2025 Suggestions to improve the functions of the Smart Travel Portal; support to accelerate the implementation progress in order to complete infrastructure and smart applications for tourism activities Support tourism businesses to promote and sell products and services on ecommerce platforms Shell and Postmark Department of Industry and Trade Support to create links between Supermarkets, Trade Centers in the province with tourism businesses in tourism stimulus programs 121 Support tourism businesses to connect with e-commerce exchanges to promote, introduce and expand product business through e-commerce Form of integration into activities: training, conference - connection seminar, Health service Department To assume the prime responsibility for, guide, deploy, inspect and supervise the prevention and control of the Covid-19 epidemic in tourism activities in the province Organize vaccination against Covid-19 vaccine for staff and workers who are participating in tourism business activities in the province Provincial Police, Border Guard Command Guiding and creating conditions for tourist accommodation establishments to use temporary residence declaration software for international and domestic visitors, facilitating immigration procedures for international visitors with vaccine passports Coordinating with the Department of Culture, Sports and Tourism in inspecting and managing tourism business activities, ensuring security and safety of property and lives for tourists, the community and agencies, tourism service business To guide tourism enterprises, hotels, relic sites and tourist spots in implementing regulations on national security, fire prevention, social order and safety in tourism activities Dong Thap Newspaper, Dong Thap Radio and Television Station Strengthen communication about destinations, activities to restore tourism Timely information and reflection on local cultural and tourism activities and events, and local and international tourism promotion and promotion activities Building reality TV reports to propagate and promote tourism and the image of Dong Thap province People's Committees of districts and cities Manage and supervise local tourism activities, ensure safety against Covid-19 epidemic in tourism activities Organize surveys and create conditions for households to restore activities to welcome tourists in new conditions Planning the system of community tourist spots, agricultural and rural tourism in the area; propagandize for people to consciously cooperate with tourism businesses in welcoming and serving visitors, experiencing tourism activities in the locality, ensuring a safe and friendly tourist environment; well solve security and order issues, compete for guests, cut and slash customers, trade fraud, at monuments, tourist spots, rest stops Lớp: Quản lý kinh tế - Khóa Luận văn Thạc sỹ -172- Relic sites, tourist attractions and tourism and travel businesses, tourist service Implement good environmental hygiene at the premises and business areas of the unit, strictly implement measures to prevent and control the Covid-19 epidemic according to the guidance of the Health sector and the set of criteria for assessing safety against epidemics in tourism activities in the province, is responsible for the safety of Covid-19 epidemic prevention in the unit's activities Actively participate in cultural and tourism programs and events of the locality, province and provinces in the country Plans to invest in upgrading material and technical facilities and amenities for guests; Building product packages to stimulate demand with incentives and commitment to quality; training and fostering human resources according to tourism professional skills standards for management staff and service staff Strengthen marketing and promotion of the unit's featured products to stimulate tourism demand and create a brand and image for tourists Recommendations to government Support policy to reduce the deposit by 80% for travel businesses to help businesses have working capital, reduce difficulties, maintain and restore tourism activities 122 Electricity price reduction: applied to tourist accommodation establishments is equal to the price of electricity produced in the spirit of Resolution 08-NQ-TW dated January 16, 2017 of the Politburo on tourism development It has become a spearhead economic sector Support policies for tourism businesses, tourism business households and employees in the tourism industry to get loans with 0% interest or preferential interest rates to restore tourism activities after the Covid-19 epidemic To adapt to that risk of fast changing environment, the province's tourism industry Dong Thap analyzed and generalized its strengths and weaknesses on that basis to develop plans, solutions, roadmaps and conditions for implementing recovery and tourism development in the province after the Covid-19 pandemic Because it is based on qualitative research, at the table, the number of experts is small, so the desire to learn is not high To overcome this limitation, the paper will be narrowed down and quantitative research will be carried out REFERENCES Uỷ ban tỉnh Đồng Tháp, đề án khôi phục du lịch địa bàn tỉnh Đồng Tháp Cục thống kê, tỉnh Đồng Tháp, số liệu tháng, năm 2021 Phòng quản lý du lịch, Sở văn hoá- Thể thao- Du lịch tỉnh Đồng Tháp Nguyễn Tồn ( 2021) khơi phục du lịch địa bàn tỉnh Đồng Tháp -Báo Đồng Tháp Tổng cục Du lịch Việt Nam, tình hình du lịch tháng đầu năm 2021 Altmann, J (1974) Observational study of behavior: Sampling methods Behaviour, 49(3–4), 227–266 https://doi.org/10.1163/156853974x00534 Creswell, J W., Creswell, D J (2018) Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.) 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