(Luận văn) giải pháp nâng cao giá trị thương hiệu túi xách da dandelion

BỘ GIÁO DỤC VÀ ĐÀO TẠO t to TRƯỜNG ĐẠI HỌC KINH TẾ TP HỒ CHÍ MINH hi ng -*** - ep n w lo ad y th yi ju LÊ MAI KHÁNH VY pl n ua al n va fu n oi m ll GIẢI PHÁP NÂNG CAO GIÁ TRỊ tz THƯƠNG HIỆU TÚI XÁCH DA z k jm ht vb DANDELION gm om l.c an Lu LUẬN VĂN THẠC SĨ KINH TẾ n va y te re THÀNH PHỐ HỒ CHÍ MINH - NĂM 2019 t to hi ng ep n w lo ad yi ju y th pl n ua al n va tz n oi m ll fu z k jm ht vb gm om l.c an Lu n va y te re BỘ GIÁO DỤC VÀ ĐÀO TẠO t to TRƯỜNG ĐẠI HỌC KINH TẾ TP HỒ CHÍ MINH hi ng -*** - ep n w lo LÊ MAI KHÁNH VY ad yi ju y th pl n ua al GIẢI PHÁP NÂNG CAO GIÁ TRỊ n va THƯƠNG HIỆU TÚI XÁCH DA m ll fu tz n oi DANDELION z vb gm Mã số: 8340101 k jm ht Chuyên ngành: Quản trị kinh doanh (Hướng ứng dụng) om l.c n va NGƯỜI HƯỚNG DẪN: GS.TS HỒ ĐỨC HÙNG an Lu LUẬN VĂN THẠC SĨ KINH TẾ y te re THÀNH PHỐ HỒ CHÍ MINH - NĂM 2019 t to hi ng ep n w lo ad yi ju y th pl n ua al n va tz n oi m ll fu z k jm ht vb gm om l.c an Lu n va y te re LỜI CAM ĐOAN t to hi ng Tôi xin cam đoan đề tài “Giải pháp nâng cao giá trị thương hiệu túi xách da ep Dandelion” kết trình tự nghiên cứu riêng tơi Nếu có sai phạm nào, tơi xin hồn tồn chịu trách nhiệm n w lo ad yi ju y th Tác giả pl n ua al Lê Mai Khánh Vy n va tz n oi m ll fu z k jm ht vb gm om l.c an Lu n va y te re t to hi ng ep n w lo ad yi ju y th pl n ua al n va tz n oi m ll fu z k jm ht vb gm om l.c an Lu n va y te re C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an MỤC LỤC t to TRANG PHỤ BÌA hi ng LỜI CAM ĐOAN ep MỤC LỤC DANH MỤC TỪ VIẾT TẮT n w DANH MỤC CÁC BẢNG BIỂU lo ad DANH MỤC CÁC HÌNH VÀ ĐỒ THỊ ju y th TÓM TẮT LUẬN VĂN ABSTRACT yi pl PHẦN MỞ ĐẦU n ua al CHƯƠNG 1: XÁC ĐỊNH VẤN ĐỀ Tổng quan thương hiệu túi xách da Dandelion .6 1.2 Khái quát thương hiệu túi xách tầm trung .6 1.3 Dự đoán vấn đề tồn n va 1.1 m ll fu Khái niệm 12 2.1.1 tz 2.1 n oi CHƯƠNG 2: CƠ SỞ LÝ THUYẾT VÀ MƠ HÌNH NGHIÊN CỨU 12 Khái niệm thương hiệu .12 z vb 2.1.2 Giá trị thương hiệu 13 Vai trò giá trị thương hiệu 15 2.3 Tóm lược nghiên cứu trước 18 k jm ht 2.2 gm 2.3.1 Mơ hình giá trị thương hiệu Keller (1993, 1998) 18 om l.c 2.3.2 Mơ hình giá trị thương hiệu Aaker (1991) 19 2.3.3 Mơ hình giá trị thương hiệu Kim & Kim (2005) 19 an Lu 2.3.4 Mơ hình giá trị thương hiệu Lassar cộng (1995) 20 2.4 n va 2.3.5 Nghiên cứu Nguyễn Đình Thọ Nguyễn Thị Mai Trang (2008) 21 Mơ hình nghiên cứu đề xuất giả thiết nghiên cứu luận văn 21 Quy trình thực đề tài 25 Stt.010.Mssv.BKD002ac.email.ninhd 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Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an t to hi ng ep n w lo ad yi ju y th pl n ua al n va tz n oi m ll fu z k jm ht vb gm om l.c an Lu n va y te re Stt.010.Mssv.BKD002ac.email.ninhd 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an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an 3.2 Nghiên cứu định tính 25 t to 3.2.1 Thiết kế nghiên cứu định tính 25 hi ng 3.2.2 Kết nghiên cứu định tính 27 ep 3.3 Nghiên cứu thức .28 3.3.1 Phương pháp chọn mẫu 28 n w 3.3.2 Thang đo bảng câu hỏi 29 lo 3.3.3 Thang đo thành phần giá trị thương hiệu 29 ad y th 3.3.4 Phương pháp phân tích liệu 32 yi ju 3.3.5 Mô tả mẫu khảo sát 34 pl 3.3.6 Phân tích hệ số Cronbach’s alpha thang đo nhân tố ảnh hưởng đến n ua al giá trị thương hiệu túi xách da Dandelion 35 3.3.7 Phân tích nhân tố khám phá EFA thang đo nhân tố ảnh hưởng giá n va trị thương hiệu túi xách da Dandelion .38 Phân tích thực trạng, nguyên nhân gây vấn đề 41 n oi 3.4 m ll fu 3.3.8 Mơ hình hiệu chỉnh sau phân tích nhân tố khám phá 41 tz 3.4.1 Kết khảo sát thành phần đo lường giá trị thương hiệu .41 3.4.2 Phân tích thực trạng nguyên nhân 45 z CHƯƠNG 4: GIẢI PHÁP NÂNG CAO GIÁ TRỊ THƯƠNG HIỆU TÚI XÁCH DA vb 4.1 jm ht DANDELION 50 Giải pháp 1: Nhận diện khách hàng mục tiêu 50 k gm 4.1.1 Cơ sở đề xuất 50 om l.c 4.1.2 Nội dung giải pháp 50 4.1.3 Thời gian thực 51 4.2 an Lu 4.1.4 Mức độ khả thi .51 Giải pháp 2: Tạo khác biệt cho thương hiệu .52 n va 4.2.1 Cơ sở đề xuất 52 Stt.010.Mssv.BKD002ac.email.ninhd 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66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an t to hi ng ep n w lo ad yi ju y th pl n ua al n va tz n oi m ll fu z k jm ht vb gm om l.c an Lu n va y te re Stt.010.Mssv.BKD002ac.email.ninhd 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77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an PHỤ LỤC t to Bảng số hi ng Gioitinh ep Frequency Percent n w lo Nam ad Cumulative Percent 48 17.4 17.4 17.4 228 82.6 82.6 100.0 276 100.0 100.0 yi ju Total y th Valid Nu Valid Percent pl n ua al Bảng số n va Do_tuoi Frequency Percent Valid Percent fu 132 47.8 26 - 35 125 45.3 36 - 45 19 6.9 6.9 276 100.0 100.0 47.8 n oi 45.3 93.1 tz Valid 100.0 z Total 47.8 m ll 18 - 25 Cumulative Percent ht vb k jm Bảng số Cumulative Percent 31.9 31.9 56.2 Dai hoc tro len 121 43.8 43.8 100.0 Total 276 100.0 100.0 Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn y 88 te Trung cap, cao Valid dang Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn 24.3 re 24.3 n va 24.3 an 67 Lu PTTH tro xuong Valid Percent om l.c Frequency Percent gm Trinh_do C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an Bảng số t to Thu_nhap hi ng Frequency Percent ep Valid Percent Cumulative Percent lo 22.1 22.1 den duoi 10 trieu 72 26.1 26.1 48.2 10 - 15 trieu 80 29.0 29.0 77.2 Tren 15 trieu 63 22.8 22.8 100.0 276 100.0 100.0 ad 22.1 ju n w 61 y th Duoi trieu Valid yi pl n ua al Total n va tz n oi m ll fu z k jm ht vb gm om l.c an Lu n va y te re Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an Descriptive Statistics t to N Maximum Mean Std Deviation 3.63 704 NBTH2 276 3.66 781 NBTH3 276 3.80 725 NBTH4 276 3.80 712 276 3.78 829 3.67 785 3.69 711 3.64 743 3.53 833 3.46 875 3.51 912 3.55 810 ep 276 hi ng NBTH1 Minimum n w ad y th 276 HMTH4 276 CLCN1 276 CLCN2 276 CLCN3 276 CLCN4 276 CLCN5 276 3.68 714 CLCN6 276 3.64 772 TTTH1 276 3.80 TTTH2 276 3.54 TTTH3 276 3.76 TTTH4 276 3.90 GTTH1 276 3.66 687 GTTH2 276 3.66 678 GTTH3 276 3.76 776 Valid N (listwise) 276 n ua al n va m ll fu tz 276 pl HMTH3 n oi yi ju HMTH2 lo HMTH1 z 1.073 1.019 k jm ht vb 976 gm om l.c 936 an Lu n va y te re Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an PHỤ LỤC t to Bảng số hi ng Reliability Statistics ep n w Cronbach's Alpha N of Items lo 790 ad y th yi ju Item-Total Statistics Scale Variance if Item Deleted NBTH1 11.26 3.177 629 724 NBTH2 11.23 2.986 613 732 NBTH3 11.10 3.259 560 758 NBTH4 11.09 3.217 598 739 pl Scale Mean if Item Deleted n ua al Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted n va tz n oi m ll fu z ht vb Bảng số om l.c gm 688 N of Items k Cronbach's Alpha jm Reliability Statistics an Lu n va y te re Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an Item-Total Statistics t to Scale Mean if Item Deleted hi ng Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted ep 10.99 2.822 492 610 HMTH2 11.11 2.861 529 585 11.09 3.418 363 686 11.14 3.021 506 602 HMTH1 n w ad yi ju y th HMTH4 lo HMTH3 pl n ua al Bảng số Reliability Statistics N of Items n va 827 m ll fu Cronbach's Alpha tz n oi Item-Total Statistics Scale Variance if Item Deleted Cronbach's Alpha if Item Deleted CLCN1 17.84 9.177 625 792 CLCN2 17.91 9.111 596 799 CLCN3 17.85 9.009 581 803 CLCN4 17.81 9.164 654 787 CLCN5 17.68 10.471 442 827 CLCN6 17.72 9.218 685 781 k jm ht vb Corrected Item-Total Correlation z Scale Mean if Item Deleted gm om l.c an Lu n va y te re Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an Bảng số t to Reliability Statistics hi ng ep Cronbach's Alpha N of Items 702 n w lo ad y th Item-Total Statistics Corrected Item-Total Correlation yi ju Scale Mean Scale if Item Variance if Deleted Item Deleted pl Cronbach's Alpha if Item Deleted n ua al 11.21 5.088 555 596 TTTH2 11.46 6.119 229 797 TTTH3 11.24 4.795 594 568 TTTH4 11.11 626 556 n va TTTH1 m ll fu 4.992 tz n oi Bảng số z k jm gm 797 N of Items ht Cronbach's Alpha vb Reliability Statistics om l.c an Lu n va y te re Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an Item-Total Statistics t to Scale Mean Scale if Item Variance if Deleted Item Deleted hi ng Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted ep 7.66 2.879 690 669 TTTH3 7.70 3.040 574 796 7.57 3.068 662 702 TTTH1 n w lo ad TTTH4 ju y th yi Bảng số N of Items Scale Variance if Item Deleted Cronbach's Alpha if Item Deleted GTTH1 7.42 1.655 531 GTTH2 7.43 1.562 617 625 GTTH3 7.32 1.382 593 653 ht vb Corrected Item-Total Correlation z Scale Mean if Item Deleted jm tz Item-Total Statistics n oi m ll fu n va 750 n ua al Cronbach's Alpha pl Reliability Statistics 717 k gm om l.c an Lu n va y te re Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an PHỤ LỤC t to Bảng số hi ng KMO and Bartlett's Test ep n w Kaiser-Meyer-Olkin Measure of Sampling Adequacy .807 lo Approx Chi-Square ad Bartlett's Test of Sphericity 1745.030 136 Sig .000 yi ju y th df pl n ua al Component Initial Eigenvalues Extraction Sums of Squared Loadings n va Bảng số 5.155 2.022 1.704 1.350 30.322 11.896 10.026 7.942 jm ht vb 30.322 42.218 52.244 60.186 gm om l.c an Lu n va y te re Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn k 30.322 42.218 52.244 60.186 66.019 71.071 75.442 79.068 82.598 85.579 88.454 90.996 93.149 95.214 97.098 98.575 100.000 % of Cumulative Variance % z 30.322 11.896 10.026 7.942 5.833 5.052 4.370 3.626 3.530 2.981 2.875 2.541 2.153 2.064 1.884 1.477 1.425 Total tz 5.155 2.022 1.704 1.350 992 859 743 616 600 507 489 432 366 351 320 251 242 % of Cumulative Variance % n oi 10 11 12 13 14 15 16 17 m ll fu Total C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an Bảng số t to Rotated Component Matrixa hi ng Component ep 780 CLCN1 765 n w CLCN6 lo ad 755 680 CLCN5 484 n ua al CLCN3 pl 747 yi CLCN4 ju y th CLCN2 365 NBTH1 753 NBTH3 669 800 TTTH3 729 HMTH1 699 HMTH3 444 472 n va y te re a Rotation converged in iterations an Rotation Method: Varimax with Kaiser Normalization Lu Extraction Method: Principal Component Analysis om l.c 708 gm HMTH4 k 765 jm HMTH2 ht vb TTTH4 z 864 tz TTTH1 n oi 764 m ll NBTH4 fu 767 n va NBTH2 Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an Bảng số t to KMO and Bartlett's Test hi ng ep Kaiser-Meyer-Olkin Measure of Sampling Adequacy .802 Approx Chi-Square n w lo Bartlett's Test of Sphericity 1656.413 ad df 120 Sig .000 yi ju y th pl Bảng số n ua al Component Initial Eigenvalues 31.156 12.192 10.500 8.184 tz 4.985 1.951 1.680 1.309 z 31.156 43.347 53.847 62.031 ht vb gm om l.c an Lu n va y te re Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn k jm 31.156 43.347 53.847 62.031 68.218 73.024 77.144 80.907 84.476 87.637 90.343 92.680 94.901 96.907 98.486 100.000 n oi 31.156 12.192 10.500 8.184 6.187 4.806 4.121 3.762 3.569 3.161 2.706 2.337 2.221 2.006 1.579 1.514 m ll 4.985 1.951 1.680 1.309 990 769 659 602 571 506 433 374 355 321 253 242 % of Cumulative Total % of Cumulative Variance % Variance % fu 10 11 12 13 14 15 16 n va Total Extraction Sums of Squared Loadings C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an Bảng số t to Rotated Component Matrixa hi ng ep Component n w 783 ad 765 748 CLCN3 679 CLCN5 482 n ua al CLCN4 pl 754 yi CLCN2 ju y th CLCN1 lo CLCN6 356 745 NBTH3 684 TTTH3 744 k jm 808 ht TTTH4 vb 881 z TTTH1 tz NBTH1 n oi 764 m ll NBTH4 fu 777 n va NBTH2 HMTH 729 y Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn te a Rotation converged in iterations re Rotation Method: Varimax with Kaiser Normalization n va Extraction Method: Principal Component Analysis an 740 Lu HMTH om l.c 755 gm HMTH C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an Bảng số t to KMO and Bartlett's Test hi ng ep Kaiser-Meyer-Olkin Measure of Sampling Adequacy .794 Approx Chi-Square n w lo Bartlett's Test of Sphericity 1497.654 ad df 105 Sig .000 yi ju y th Bảng số pl Component Initial Eigenvalues n ua al % of Variance n va Total Cumulative Total % of Cumulative % Variance % 4.707 31.383 31.383 1.932 12.880 44.263 1.932 12.880 44.263 1.634 10.894 55.157 1.634 10.894 55.157 1.309 8.726 63.883 1.309 8.726 63.883 833 5.552 69.435 668 4.450 73.885 645 4.297 78.182 582 3.883 82.065 531 3.541 85.607 10 504 3.361 88.967 11 432 2.880 91.847 12 373 2.484 94.331 13 349 2.328 96.659 14 257 1.717 98.376 15 244 1.624 100.000 gm om l.c an Lu n va y te re Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn k jm ht vb tz 31.383 n oi 4.707 m ll 31.383 z fu Extraction Sums of Squared Loadings C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an C.33.44.55.54.78.65.5.43.22.2.4 22.Tai lieu Luan 66.55.77.99 van Luan an.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.C.33.44.55.54.78.655.43.22.2.4.55.22 Do an.Tai lieu Luan van Luan an Do an.Tai lieu Luan van Luan an Do an Bảng số t to Rotated Component Matrixa hi ng Component ep 788 CLCN1 766 n w CLCN6 lo ad 752 CLCN3 695 pl 752 yi CLCN2 ju y th CLCN4 n ua al 744 NBTH4 742 NBTH3 704 813 TTTH3 766 z TTTH4 tz 871 n oi TTTH1 m ll NBTH1 fu 796 n va NBTH2 746 HMTH 734 an Lu n va y te re a Rotation converged in iterations om l.c Rotation Method: Varimax with Kaiser Normalization gm Extraction Method: Principal Component Analysis k jm HMTH ht 763 vb HMTH Stt.010.Mssv.BKD002ac.email.ninhd 77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77.77.99.44.45.67.22.55.77.C.37.99.44.45.67.22.55.77t@edu.gmail.com.vn.bkc19134.hmu.edu.vn.Stt.010.Mssv.BKD002ac.email.ninhddtt@edu.gmail.com.vn.bkc19134.hmu.edu.vn Stt.010.Mssv.BKD002ac.email.ninhd 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