CHAPTER I: THEORY 1. Some Tourism terminologies 1.1. Tourism meaning According to the Vietnam Tourism Law 2005, the concept is as follows: Tourism is activities related to the trip of people outside their regular residence to meet the needs of visiting, finding, prizes Tri, suspect in a mineral time certain space .
MỤC LỤC Acknowledgements CHAPTER I: THEORY Some Tourism terminologies 1.1 Tourism meaning According to the Vietnam Tourism Law 2005, the concept is as follows: "Tourism is activities related to the trip of people outside their regular residence to meet the needs of visiting, finding, prizes Tri, suspect in a mineral time certain space " - From an economic perspective: Tourism is an economic sector for visiting, entertainment, rest, can be combined with healing, sports, scientific research and needs different - From the perspective of guests' needs: Tourism is an indispensable product of human socio-economic development to a certain stage of development Only when the market economy develops, per capita income increases increase free time due to the progress of science - technology, means of transport and development of information, giving rise to people's desire to rest, visit and travel - From the perspective of countries developing tourism: Based on tourism resources to plan tourism development strategies, orient long-term, medium-term and short-term plans Design and select unique and characteristic tourism products from raw materials above, and at the same time determine the direction of planning for construction of material - technical foundations and corresponding tourist service infrastructure - From the perspective of tourism products: typical products of tourism are tourism programs, the main content of which is the association of historical sites, cultural relics and famous natural landscapes with physical and technical facilities such as accommodation, food, transportation transfer Tourism is the activity of making a person's trip to another land, in addition to his regular residence to visit, relax and entertain in tourist areas People who travel are called tourists The tour can be organized by individuals, groups of people such as communities, groups of friends, colleagues, agencies, organizations,… 1.2 Travel business Currently, the concept of travel service business is defined in Clause 9, Article of the Law on Tourism 2017 as follows: "Travel service business means the construction, sale and implementation of a part or the whole of a tour program tour program for tourists" According to the classification of the Vietnam National Administration of Tourism, travel businesses include two types: international tour operators and domestic tour operators - International travel agency: An enterprise responsible for developing and selling package or partial travel programs at the request of guests to directly attract tourists to Vietnam and bring Vietnamese citizens and foreigners to Vietnam outside of residence in Vietnam to travel Carry out tour programs sold or sign entrustment contracts in part or package for domestic travel agencies - Domestic travel business: An enterprise responsible for building, selling and organizing the implementation of domestic tourism programs, receiving entrustment to perform services and tour programs for foreign tourists brought into Vietnam by international travel agencies However, in reality, travel businesses not only combine the services of individual suppliers into tourism programs offered for sale, but also directly produce travel products or travel agents intermediaries selling tourism products for a commission 1.3 Tourism products Tourism product is a type of product to satisfy the travel needs of people In which, tourism demand is the desire of people to go to a place other than their own to gain more new experiences, new knowledge, to develop social relationships, to restore health strong - In a broad sense: Tourism product is a combination of resort, dining and sightseeing services for tourists, created by the combination of exploiting natural and social factors with the use of use resources such as material and technical facilities, human resources at an establishment, a region, a locality or a country - In the narrow sense: Tourism product is a specific product that satisfies the travel needs of people Means anything that can be exchanged to satisfy the wishes of tourists Includes tangible and intangible products - According to the marketing concept: “Tourism products are goods and services that can meet the needs of tourists, which tourism businesses offer in the market, with the aim of attracting attention shopping and consumption by tourists” - According to Article 4, Chapter I - Vietnam Tourism Law 2005 explains the word: "Tourism product (tourist product) is a collection of services necessary to express the needs of tourists during a tourist trip calendar" Mice tourism MICE stands for Meeting (meeting), Incentive (reward), Convention (conference, seminar) and Exhibition (exhibition) The full English name is Meeting Incentive Conference Event To put it simply, MICE is a form of tourism that combines conferences, seminars, exhibitions, events, and reward tourism of companies for employees and partners 2.1 Meetings This is a tourism activity combined with the form of conferences and seminars This type of event is held to exchange ideas, contribute ideas about new products or services, or discuss a difficult problem that needs to be solved The meeting tour is also divided into types: Association Meeting and Corporate Meeting - Association Meeting: You can roughly understand this as an activity of meeting and exchanging information between people with the same profession or with the same interests Normally, organizing an event in this form has an average size of about 50-200 people - Corporate Meeting: A form of organization with a smaller scale than Association Meeting This form includes: Internal Meeting – organizing reward seminars/information exchange within the company; or External Meeting - conference activities to exchange business cooperation, investment between or more companies 2.2 Incentives Incentives tour is a type of travel organized with the purpose of rewarding company employees, or individuals in an organization Thereby, promoting cohesion and building solidarity among members The reward tourism program has about 100-150 participants with most of them being collective activities such as team building… Training programs, picnics for employees, mass officials, etc a few specific examples of reward tours 2.3 Conventions Conventions tourism is a type of tourism combined with the form of conferences and seminars to exchange information between people of the same level This activity is organized for a large national or international event with an attendance of 300 - 1500 people Convention tourism is also divided into categories: - Host Convention: A convention organized by the host country, and other countries send representatives to attend - Annual convention: A convention held alternately in different countries 2.4 Exhibitions Exhibitions tourism is an activity organized to promote and promote a specific field The size and number of attendees are not specific Some specific types can be mentioned such as festival programs, contests or travel programs For exhibition tourism, this is a form of MICE tourism combined with activities to introduce products and services to target markets/partners In travel exhibitions include: - Trade shows mainly for business objects - Product exhibition to introduce products and goods to customers Above are the most general information about MICE tourism that you need to refer to To organize MICE tourism successfully and achieve your goals, you will need the coordination of many stages and participating departments 2.5 Types of events Events in the business: Events in businesses usually refer to conferences, seminars, opening ceremonies, etc This event will usually be of an internal nature but have an impact on brand advertising, so businesses are very interested For example, the opening ceremony is often the day for businesses to make an impression on customers Customer's Event: Customer events are usually gratitude sessions, press conferences or product introductions This is the marketing activity of the business To build the best marketing event, it is necessary to have advertising, communication, and promotions to give gifts to participating customers, thereby helping effective marketing activities Non-profit event: This type usually refers to events with charitable purposes, or to raise money, or maybe festivals This event often arouses the compassion of the participants Festival is also a day often created to promote that brand or locality For example: Fireworks Festival, Hung Temple Festival, Dalat Flower Festival Types of Event Marketing: Improved technology combined with the growing demand of events has led to the birth of a wide range of online event types Having a solid understanding of each event type will help event marketers determine which ones best align with their particular goals Here are some types of Event Marketing: + Online Marketing Events + Webinar + Live Events + Live events + Trade exhibition + Conference + VIP Events + Job fairs and recruitment events Mice tourism development 3.1 Conditions for mice tourism development - Quality-assured infrastructure: Modern, high-class rooms, with a standard exhibition center to organize large-scale international events, meetings and conferences - Human resources must be well-trained and professional to provide the best service quality - The MICE tourist venue needs to change a variety of styles to create comfort for the audience, especially important corporations and organizations - Being a safe destination in the world, attracting the attention of foreign investors (this is an important object of MICE tourism) - Owning beautiful landscapes, many world cultural heritages, each province and city has unique features of history and culture CHAPTER II: MICE TOURISM IN VIETNAM Vietnam overview The Socialist Republic of Vietnam is an S-shaped strip of land, located in the center of Southeast Asia, in the east of the Indochinese peninsula, to the north by China, to the west by Laos, Cambodia and to the east The south overlooks the South China Sea and the Pacific Ocean Vietnam's coastline is 260 km long, and the land border is 510 km long On land, from the northernmost point to the southernmost point (according to the crow flies) is 1,650km long, from the easternmost point to the westernmost point 600km widest (North), 400km (Southern), 50km narrowest place (Quang Binh) Longitude: 102º 08' - 109º 28' east Latitude: 8º 02' - 23º 23' north Vietnam is a traffic hub from the Indian Ocean to the Pacific Ocean 1.1 Climate: Vietnam is a tropical monsoon country; Stretching down to the Equator, Vietnam has different natural climatic and monsoon conditions between the North and South A cold and humid winter typical of the North contrasts with the warm and warm atmosphere of Tet to spring in the South Vietnam tourism definitely cannot ignore Ho Chi Minh City, where the economy is developed and the quality of life of the people in this city is very high Every year, Saigon welcomes a large number of tourists, including domestic and foreign tourists Dubbed the city that never sleeps, Ho Chi Minh City will not let you down when you come here Some places should not be missed when visiting Saigon: Nguyen Hue Walking Street, Anh Sao Bridge, Bach Dang Wharf, Bui Vien West Street, Opera House, Notre Dame Cathedral, The popular cities for Mice tourism in Vietnam In Vietnam, there are currently only localities eligible to organize MICE tourism, which are Ho Chi Minh City Ho Chi Minh City, Hanoi, Da Nang, Phu Quoc and Nha Trang 3.1.MICE tourism in Ho Chi Minh City In 2021, Ho Chi Minh City was honored to be nominated as Asia's leading MICE tourist destination with outstanding strengths: - As a major traffic hub of the country, developing diverse types of transport from road, waterway to railway, airport connecting provinces at home and abroad - Saigon is known as a modern and dynamic young city when it owns many large commercial centers, unique entertainment areas and typical architectural masterpieces - Rich tourism resources, various types of cultural and historical tourism, famous scenic spots suitable to the tastes of tourists Famous places in the city Not to be missed in Ho Chi Minh City are Ben Thanh Market, Fine Arts Museum, Independence Palace, Notre Dame Cathedral - The accommodation is among the top in the country, highly appreciated for its service quality 3.2.MICE travel in Hanoi Hanoi is an important political and cultural center of Vietnam, converging all the factors to develop MICE tourism: - It has a prime location in the heart of the North - The network of traffic infrastructure is synchronous, meeting the needs of convenient travel - A modern communication system and a reasonable and flexible financial system help develop people's lives to a new level - Hanoi is the first choice to organize seminars, conferences, international events - High-class accommodation - There are many famous and iconic scenic spots of the country; historical relic that fully preserves the ancient features of Hanoi Capital; A unique entertainment and entertainment paradise, attracting domestic and foreign tourists, the most prominent is Vinpearl Aquarium Times City - the aquarium with the first "sea tunnel" in Hanoi Times City Aquarium is located inside the Times City shopping center, which is like a miniature ocean in the heart of the capital, with more than 30,000 marine creatures from all over the world living Going to Times City Aquarium, you will have the opportunity to admire many rare marine species in the freshwater and saltwater areas, watch the strange but lovely reptiles and experience the shows New underwater art performance 3.3.MICE tourism in Da Nang Da Nang is one of the ideal places to organize MICE tourism in Vietnam According to statistics, Da Nang city currently has around 400 accommodation establishments, of which there are more than 10 luxury 5-star hotels, villas and resorts with ideal locations located right on the romantic seaside; 4-star hotels; More than 50 3-star hotels are fully equipped with modern facilities to serve the high-end customer segment The most luxurious resorts in Danang must be mentioned: Vinpearl Da Nang, Intercontinental Da Nang, Crowne Plaza, Pullman, Hilton Danang Hotel In addition, the chain of standard VIP conference rooms in Da Nang all have extremely large capacity, advanced sound and equipment that can meet all the necessary requirements of a high-class international conference Da Nang is also known as a livable city thanks to: - The transportation system with all types: road, waterway, Tien Sa international port, Da Nang international airport makes the travel process of tourist groups easy and most convenient - Prominent tourist sites attracting millions of international tourists to visit: Dragon Bridge, Linh Ung Pagoda in Da Nang, My Khe beach Not far from Da Nang city, VinWonders Nam Hoi An is not only an attractive entertainment and entertainment destination, but also brings unique cultural and artistic values of the heritage region, which are expressed through the works of art Unique original architecture, beautiful art show, nostalgic, contemplative space All will leave an unforgettable impression in the hearts of every visitor 3.4.MICE tourism in Nha Trang Nha Trang is famous for its beautiful beaches like paradise, fresh climate, smooth, gentle white sand, clear water, colorful coral reefs and main luxury coastal resorts is a great place to organize MICE travel The most luxurious resorts in Nha Trang: Mia Resort, Six Senses Ninh Van Bay, Vinpearl Nha Trang, will make customers happy and satisfied when integrating many modern entertainment facilities such as gym, spa, etc Indoor and outdoor swimming pools… Inside the city, there are large conference centers, meeting the standards and conditions of large-scale seminars and conferences Coming to Nha Trang, in addition to participating in programs and events, visitors also have the opportunity to admire the pristine, peaceful and enchanting islands: Hon Mun, Hon Tre, Hon Mot, Yen Island and explore Explore the super HOT entertainment venue - VinWonders Nha Trang entertainment universe VinWonders Nha Trang made its mark when converging a series of adventure games only for the brave; impress with the world's largest Floating Bay with colorful slides divided into many levels from easy to difficult Not only that, but this place also makes visitors overwhelmed by the world-class million-dollar product that is present in Vietnam for the first time; The garden of five continents is brilliant with a collection of exotic flowers from continents and the mysterious shimmering sea world 3.5.MICE tourism in Phu Quoc Referring to 5-star vacations, the ideal rendezvous for the MICE tourism trend, it is impossible to ignore the "raw pearl in the middle of the sea" - North Phu Quoc island The North Island possesses a natural landscape that still retains the original wild features that nature bestows, a separate location, capable of organizing largescale events, high-level conferences that require professionalism with the center Vinpearl Convention Center has the largest scale on the island and the leading super complex of tourism, resort, entertainment and entertainment in Southeast Asia - Phu Quoc United Center, North Island is extremely suitable for luxurious vacations , perfectly meet all the needs of visitors Phu Quoc United Center is one of the destinations that has successfully promoted the image of Vietnam's tourism to international friends when it owns thousands of record entertainment items, a resort ecosystem, and great shopping The project includes standard resort hotels/resorts, VinWonders Phu Quoc theme park, the first semi-wildlife care and conservation park in Vietnam - Vinpearl Safari Phu Quoc, a vibrant city that never sleeps Dynamic – Grand World The limit of Mice tourism development in Vietnam - MICE tourism requires huge capital Therefore, very few localities can meet the requirements of infrastructure, services, etc to organize large-scale MICE events - Lack of qualified human resources, capable of planning and organizing high-level conferences and seminars - In Vietnam, there is no formal and formal human resource training facility to organize MICE events If Vietnam wants to develop MICE tours in the future, Vietnam needs to make a lot of efforts in investing in human resources, professional infrastructure and many other factors - The cost of conference rooms and bedrooms in Vietnam is higher than in other countries in Southeast Asia and East Asia, so it is difficult to build programs for the organizers; Funding to prepare is also an issue - Conferences and seminars are often held at the end of the year, so they often fall into a state of "stress of the room, stretch of service" Causing a shortage of rooms to link with other hotels - The promotion of Vietnam's tourism is the weakest point of this industry Currently, the majority of MICE delegations are obtained by travel companies seeking to conquer and attract customers and partner companies - Poor infrastructure, socio-cultural environment is still inadequate: tourists are not satisfied with taxi drivers, street vendors, tour services, railways and souvenir shopping The future of MICE tourism is in the hands of tourism operators, from the highest level of management to the smallest service workers such as drivers, street vendors, etc - The traffic system is not clear; the distance between the international airport to the place where the conference is held, the resting place for guests is still far - The service team lacks professionalism, foreign language skills are weak Therefore, to receive MICE delegations of a few hundred guests, the tourism industry has to manage on its own, even having to split the group into small groups to solve the problem can decide Sumary of chapter II This chapter gives a brief overview of Vietnam including its geographical location, natural resources and culture In addition, it also mentions famous attractions in our